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How to make instagram video story longer


Instagram Story Video Length: How Long Your Videos Should Be

The maximum length for an Instagram Story video is 15 seconds. 

But if you're wondering how to get around the time constraint, here’s a simple trick: You can string multiple 15-second clips together to make a longer video sequence. 

IG Stories are short video clips that disappear after 24 hours. Stories are only visible to your followers. 

Instagram Story videos are shorter than the average “story” format of other social media platforms:

  • ‍Facebook Stories: Up to 20 seconds‍
  • Snapchat Stories: Up to 60 seconds‍
  • WhatsApp Status: Up to 30 seconds

Story content isn't just limited to video. You can intersperse images and videos to create a more textured Story experience for your followers. Like a carousel post, viewers can tap through a mix of images and videos in your Story sequence.

How do Stories compare to other types of Instagram videos?

  • Instagram Story videos: The maximum length for an IG Story video is 15 seconds. Photos in Instagram Stories appear for 7 seconds.
  • Instagram Reels: Reels are Instagram's response to TikTok. A Reel video can last up to 60 seconds.
  • Instagram Live videos: Livestream videos shot from the Instagram app can be up to 4 hours long. They can also be uploaded in their entirety to your Story or Feed after they've ended.
  • Instagram Video: As of October 2021, IGTV video and Instagram Feed videos are now one format—Instagram Video. Video previews on the feed last up to 60 seconds. Regular accounts can upload video clips between 15 seconds and 10 minutes in length. Verified accounts or accounts with large followings can upload up to 60-minute videos.
  • Instagram Video ads: Story ads can last between 5-15 seconds. Reels ads, up to 30 seconds. And Feed video ads can last up to 60 seconds.

How to edit the length of an Instagram Story video

If you're starting with a video that's longer than 15 seconds, and you want to post it to your Stories, you have two options:

Option 1

If you want to post longer videos from your camera roll to Stories, but they exceed the 15 second limit, Instagram automatically splits the first minute of your video into 4 x 15-second story cards.

As long as the video is less than a minute, you're fine. And since you're starting with a single video, your sequence will still maintain a sense of continuity, even though it's broken into separate parts.

Option 2

If your video is longer than a minute, Instagram will turn the first minute into 4 x 15-second cards like in Option 1, but will discard anything past the 60-second mark.

To upload the full video you’ll need to trim your content manually using Instagram's native video editing feature. Or, you can use a quality third-party video editor tool like CutStory to trim and edit your footage before posting.

Instagram has a new native editing feature that lets you trim videos to the desired length. 
Credit: Instagram

Is it better to use long videos or short videos?

Long and short Stories can both work well. 

It ultimately depends on the type of content you're looking to post and how well you can capture and hold the viewer's interest. 

→ Pro tip: As a rule of thumb, the longer the story sequence, the more you'll need to incentivize users to continue watching. Keep reading for a few tips on how to do this.

But first, let’s take a look at how to make either format work for you. You’ll also learn how to make an Instagram Story video that gets people to engage.

Longer videos

Stringing several Instagram Story videos together gives you more space to share your message. 

The challenge? 

If your first video doesn't hook a user in the sequence, they will likely ignore it and tap to the next Story in their feed.

That first video has to grab their attention. Let’s take a look at how this works in practice.

Example
: Everlane
Length: 90 seconds+ across multiple Story cards

Everlane sells ethical activewear, including a variety of quality denim goods. 

To communicate one of their central themes—transparency—they published a sequence of stories to educate followers on the truth about modern denim manufacturing.

But education alone isn't enough to hold people's attention. You need to incentivize them to watch your content.

Everlane accomplishes this with interactive polls and quizzes to increase engagement and therefore, Watch Time. This makes it easy for viewers to tap through to the end of the Story sequence.

  • Engage your audience by asking questions: Use binary yes-no engagement poll stickers (just tap a button to weigh in).
  • Use micro commitments: A small form of engagement at the start, or micro commitment, increases the odds you’ll stick through to see the end.
  • Combine education with interaction: Multiple polls interspersed with facts and insights for more engagement opportunities.
Why it works:

Everlane's first Instagram Story card opens with a simple question that immediately grabs your attention: "Denim is notoriously dirty… Do you know why?" 

The hook in the first second of the video determines whether or not a user is sticking around to watch the rest of the Story. 

Everlane interspersed "question" cards with "education" cards, which makes the educational experience fun and interactive, and makes it easy for people to tap through the full Story sequence.

Shorter videos

Once upon a time, there was an app called Vine. Vine videos were 6 seconds long and could tell entire stories with a beginning, a middle, and an end. Shorter instagram Story videos—under 15 seconds using a single Story card—can be highly effective and addictive too.

The key is remembering they need to stop a user in their casual Story swiping. You have to grab their attention, just like longer videos. 

Let’s look at an example from a company that sells custom couches DTC and see why it works.

Example: CouchHaus
Length
: 14 seconds

View this post on Instagram

A post shared by Couch Haus (@couch_haus)

  • Design for sound-off: Most people don’t watch Instagram with sound on. This is true of Stories and most other IG video placements. Be sure that your content doesn’t require sound to understand. Use captions to communicate the key points.
  • Quick video cuts: Within this single 15-second Story card, there are at least six different video clips strung together to tell a simple coherent story. This adds motion and visual variety, which keeps you watching. In just 14 seconds, you've learned exactly how the product works and what makes it interesting.
Why it works

While not necessarily the norm for Stories content (most are filmed spontaneously), this short video is heavily-edited to make the content shorter and easier to consume.

In a single Story card, CouchHaus walks you through the entire process of ordering a custom couch online. They use captions to communicate value props, and visuals to show off the product and simple order process.

If you strip away the video, you're left with a clear testimonial that explains the product and speaks to its value props:

  • Custom couches online: I designed a custom couch on CouchHaus.
  • Easy process: The process was so easy.
  • Wide selection: I picked the color, fabric, and size.
  • Pet-friendly: I chose the performance fabric, which is perfect for pets.
  • Easy to clean: It's easy to keep clean, and it looks amazing in my house.
  • Positive experience: I never knew it would be that easy.
Pro tip

If you're going to invest the amount of time and energy to create a video like this, make sure to repurpose it in as many places as you can.

For instance, this example is clearly a repurposed social ad, but it still works as an organic Story post. The same principles that make this CouchHaus video effective apply to all social ads and social media platforms.

How to make an IG Story video

There are several ways to do it. Here’s an easy tutorial:

Step 1

Log in to your Instagram account. Tap the “Your Story” icon in the top left of the Instagram app on iPhone, iOS device, or Android. You’ll jump straight into the camera.

Step 2

Shoot a video in the default “Normal” mode or drag the side menu to any of the following video modes:

Create

Use text, music, stickers and GIFs to bring your Story videos to life. You can also use a number of interactive features to increase engagement with your Stories posts, including: 

  • Shoutouts: @ another account in your Story.
  • Polls, Questions, and Quizzes: Let your audience engage with your Stories. 
  • Donations: Build goodwill by asking for donations to a good cause.
  • Countdown timers: Drive urgency for product launches and special events.
  • Gifs, stickers, templates: Use visual overlays to enhance your content. 
Boomerang

Videos that play forward. Then play backward. Then forward again.

Layout

Divide your Story video into various grid patterns. 

Hands-free

Record without holding the button down. Or, select a video from your camera roll, simply by swiping up.

Multi-capture

Take up to 8 photos at a time, in quick succession.

Dual

Record video using both camera lenses simultaneously.

Level

Displays an on-screen level to help orient your shot.

Step 3

Your video preview should now be looping. Tap the arrow icon in the bottom right of the video to instantly post the video to your Instagram Story.

Tap "Your Story" to post your video.

Tip: To upload multiple videos to your Stories sequence, consider using a tool like Sked Social to upload assets in bulk rather than one-by-one.

Instagram Stories tips

There’s no right way to make an Instagram Story video. But here are some tips to help you get started:

Optimize for the format

Instagram Story videos are always vertical. They’re designed to be watched on your phone. So when you’re creating content, be sure that it’s also natively vertical. If it isn’t, Instagram automatically adapts it to the Story format. But vertical videos that are designed for the platform tend to have higher engagement than non-native videos.

Keep it casual

You don’t need to spend tens of thousands of dollars on expensive video equipment. Video recorded from a smartphone works just fine. In fact, many times phone footage outperforms high-production video because it feels more natural and less like marketing.

Use Instagram add-ons

There are infinite ways you can deck out your Instagram Story videos. Draw all over them. Use hashtags, emojis, polls, and text to spice them up. These make your videos pop and make them more engaging. And they fit how Instagram users use the Stories placement.

Turn your top Story videos into highlights

Instagram Story videos last for 24 hours. Then they’re gone. But you can turn your Story videos into highlights that stick around on your profile forever. This is a great way to feature your best Story content.

Reshare Story video posts you’re tagged in

If you’re tagged in another user’s Instagram post, you can re-share their post to your Story. This is a great way to feature happy customers shouting out your brand. And sharing that enthusiasm with the rest of your audience.

How to post longer videos to your Instagram Stories

If you sometimes upload videos to your Instagram stories, you have probably run into the 15-second limitation. That means that no matter what the length of the video you’re posting to your story, Instagram will automatically crop it to a maximum duration of 15 seconds.

This is great for shorter videos, but what happens if you want to post a video that is longer than this 15-second limit?

Splitting long videos into 15-second clips

I recently ran into this problem myself when attending a soccer football game between France and Germany. I wanted to publish the French national anthem being sung by 80,000 people to my story, thinking the limit was one minute. The next day, I realized that limit was only 15 seconds and that Instagram had cropped my video by more than two-thirds.

That’s when I started looking into an app that would automatically split videos into 15-second segments that could be uploaded to an Instagram story consecutively, making it look as if it was one continual seamless clip.

There are tons of apps in the App Store that can do that. Some are free. Some are expensive. Some literally try to scam you into buying an in-app purchase, some have watermarks, and some have extreme levels of ads. None were perfect, so I decided we should create our own, which we did.

Enters Split Video… The app is free to use with limited ad support, which makes it totally bearable. It doesn’t add watermarks to your videos and works flawlessly. It’s also elegantly designed and very easy to use.

How to post videos longer than 15 seconds to Instagram Story

1) Download Split Video and launch the app.

2) Tap Select Video and choose the video you want to split. By default, the long video will be split into smaller pieces of 15 seconds each, which is ideal for Instagram Story. But if required for other projects, you can drag the slider to adjust the clip split length up to 60 seconds.

3) Browse your library and choose a video longer than 15 seconds. Confirm this is indeed the video you want to slice by tapping Choose.

4) The video will then be imported into the app, which will slice it into 15-second segments. As you can see on the screenshot below, the video length is 63 seconds, and it’s being split into 5 segments (15+15+15+15+3).

5) Tap Split and Save Clips.

6) The shorter clips are then saved to your library, and a confirmation message tells you the export is complete.

7) You can now publish these 15-second clips to your Instagram story, making sure you’re doing so in the right order.

8) As you can see on this last screenshot, my 5 clips have been uploaded to Instagram, which now sees that story as a one-minute story.

And that’s the trick to uploading longer videos to Instagram Stories.

How to post longer videos to Instagram Story from the official app

Instagram now lets you post longer videos straight from the app. All you need to do is select the longer video of up to 60 seconds, and Instagram will automatically divide it into small chunks of 15 seconds each. The same applies when you’re recording the clip using the Camera inside Instagram. If you need assistance, check out our guide on posting videos from your iPhone to your Instagram story.

But if the video you want to post on your Instagram Story is longer than one minute, we recommend you use the app mentioned above. Here’s why.

I wanted to post a 1-minute 9 seconds (or 69 seconds) video to Instagram Story using the official app. The app divided the video into four 15-second parts, which is 15 + 15 + 15 + 15 = 60 seconds or 1 minute only. It automatically removed 9 seconds from the clip!

I cross-checked it with another video of 1 minute 20 seconds (or 80 seconds). This time too, the official Instagram app divided the video into four 15-second smaller parts, which is 15 + 15 + 15 + 15 = 60 seconds or 1 minute only. It ignored the last 20 seconds of my video! That’s because the Instagram app has a 60-second limit to the stories you upload.

But if you use the Split Video app, it’ll chop your lengthy videos into 15-second clips and also keep the remaining video length (like 9 seconds or 5 seconds) as one more video clip. This allows you to post the entire video that’s over 1 minute without editing out even the tiniest portion.

More Instagram tips:

  • How to see all your old Instagram profile bio
  • How to pin and unpin posts on your Instagram profile
  • How to stop seeing ads on Instagram

How to upload long videos to Instagram Stories: 2 ways

Author Andrey Instagramovich For reading 3 min

Third-party applications and the function will help to upload a long video to Stories: “ Split video into parts ”. When uploading a video longer than 15 seconds, the system will automatically divide it into small segments.

Content

  1. Ways to post a long video Instagram Story
  2. Using splitting
  3. Upload to IGTV
  4. Stories video specifications

Ways to post a long video to Instagram Story

There are three ways to post a long video to Instagram to Stories:

  • Share using third party apps. For example, InShot or Quik;
  • use the standard functions of Instagram;
  • upload to IGTV.

The last option is for users who don't want to split the whole movie into several parts. On the IGTV channel, you can post videos up to 10 minutes long (from a computer) and up to 15 from a phone. For verified accounts, the time track is longer - up to 60 minutes.

Sharing via apps will help you upload a long video to Instagram Stories, with selected parts. That is, using the appropriate tool: "Split" or "Crop" , the user can select the elements of the video that are important to him. So, the main materials will not be lost and they can be further edited, outside the rest of the video track.

We use division by parts

It is possible to upload a long video to the Story only if the page owner agrees to post 15-second segments. All parts will be published one after another, so the effect of a single video is created.

How to split a video into several parts using Instagram:

  1. Log in to Instagram.
  2. Go to Feed - Stories .
  3. Gallery - select suitable material for placement.
  4. Instagram will automatically split the video.

If you want to delete or swap any segments - the user must hold his finger on the icon of the clip. You will be able to change the order in which stories are placed. In the same place, the icon 9 will appear0037 : "Trash", which means deletion. Before performing the action, the system will require confirmation.

Upload to IGTV

To use IGTV and upload content, the page owner must first create a channel. The function is available both from mobile devices and a computer. Unlike Stories, you can upload a video to IGTV using a PC and through the browser version.

The maximum duration of a video sequence is no more than 10 minutes. How to upload a video to IGTV using a smartphone:

  1. Go to Instagram - Feed.
  2. Icon “TV” on top – press “+” in the upper right corner.
  3. Select from Video Gallery - enter a description and title.
  4. Wait for download to finish.

If the video sequence was more than one minute long, a notification about its posting will appear in the Feed. That is, a post will be created with an added link to view in IGTV.

Stories 9 video specifications0021

The first requirement for videos to be placed in Stories is no more than 15 seconds in duration. This is the time allotted for one temporary post.

So, on Instagram, adding a long video to the Story is possible only separately. When viewing, the user will not get the impression of different passages.

Specifications:

  • format - MP4;
  • size - no more than 4 GB;
  • resolution - 1980 by 1080;
  • Minimum quality is 720p.

The last requirement is recommendation . If you publish quality material below 720, pixels will be noticeable. That is, such a video will be difficult to watch or make out the details. When downloading, the user must connect to a stable Wi-Fi point or use a mobile data connection of at least 3G.

It is possible to post a long video to the Story if you use acceleration in Inshot. The application has a built-in tool that will allow you to slow down or speed up the video. But only a video sequence, no longer than 30 seconds, can be reduced to one temporary publication.

all current methods - MirAccess

Let's tell you why you can't post a long video on Instagram*…

*Meta, which owns Facebook and Instagram, has been recognized as an extremist organization in Russia.

The question of how to upload a long video to Instagram stories is not as simple as it might seem at first glance. If you need to publish a long video, you can use several methods.

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A long video is easy to post using the Continuous for Instagram app, which allows you to split the video into short 15-second segments and does it automatically.

An alternative option is the "Splice" application, which will also allow you to upload long videos to stories, but without the ability to cut

There are three ways to post a long video to Instagram stories:

  1. Using the InShot or Quik application, which divides a long video into several parts.
  2. Using the standard Instagram tools - "Split" or "Crop".
  3. Using the IGTV service.

Let's talk about all the ways in more detail. Let's start with the most functional - through the IGTV platform.

Using IGTV

The method is very simple - you can upload video to IGTV from a computer or smartphone. From a smartphone, the maximum duration is no more than 15 minutes; from a computer, no more than 10 minutes. If your IGTV account is verified, you can upload videos up to 60 minutes. So the problem of how to post a long video on Instagram stories is simply solved.

How to split a long video for Stories into several parts

There are several ways to split a video for Instagram into several parts.

Via Instagram

If the owner of the page has allowed to post a 15-second video, then you can post a long video. To do this, you need to open Instagram, open a story, find the required video in the gallery and select the Publish item.

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Long video will be divided into several parts automatically. If you need to swap parts of the video, then just make a long tap on the video parts icon.

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