A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too.  

For even more insight on what makes a good Instagram bio, check out this YouTube video.

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1. Share Your Story 

2. Include Targeted Keywords in the Name Field

3. Use a Link in Bio Tool

4. Add a Call-To-Action and Action Buttons

5. Share Your Contact Information 

6. Choose a Relevant Profile Picture

7. Tag Related Accounts and Add Your Branded Hashtag 

8. Use Instagram Stories Highlights

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin. bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

10 important tips - Social networks on vc.ru

Hello! My name is Yulia Toloknova and today I will share 10 secrets on how to make a profile header on Instagram.

383 413 views

Instagram header is the first impression of your profile. It is after reading it that users decide whether to stay or leave. Today I share with you useful tips on how to design your profile header on Instagram.

1. Name

Please do not confuse the name and nickname of the account. The name is a bold line in the profile header, in which you must specify keywords that define the main topic of the profile. This line contains 30 characters, so go ahead!

If your business is local, then (in addition to keywords) it is desirable to indicate the city in this line.

• KNITTING. CAPS. MOSCOW is good.
• I DO EVERYTHING AND NOTHING - badly.
  
• ANECHKA or IRINKA IVANOVA - bad.
  

Why are the last two examples bad? Let me remind you that the bold line in the profile is a search line by which your potential customers and future subscribers can find you. Agree, it’s unlikely that they will search for you by the word “Anechka” or “Irinka Ivanova”. It makes sense to write your full name in this line if you are a famous person or your personal brand is known to the people.

2. 150 characters to make you fall in love with yourself

The profile header is 150 characters long, which supports active links in the form of # and links to the profile via @

If you have a business profile and the page description does not fit in 150 characters, you can expand it directly in the application. Click:

• Edit profile
• Methods of communication
• Company Address

Enter the city, and in the field "Exact address" enter your text. Save.

But I do not recommend you to abuse this feature, such profile headers do not look as beautiful as they might seem. It is better to fix all this detailed information in highlights or under a specific hashtag.

3. Russia or no?

If your audience or clients speak Russian, then the cap should be written in your native Russian language. Foreign quotes or words can work against you. You run the risk of losing a potential client who does not understand your words and simply does not want to understand it.

4. Beautiful font

Do you like non-standard texts? Add a fancy font with LingoJam or Textygram tools. The CoolSymbol tool will help you make your profile header unusual if you are tired of emoji.

5. From scratch

It is better to write each phrase from a new line for visual harmony and better perception. The main thing - do not knock everything in one heap. Arrange paragraphs using, for example, the Telegram bot @textinstabot "why should I buy from you" . The USP should be short and without water.

Examples of NON-USP

• I do it efficiently and quickly
• The highest quality apartment renovation
  

USP examples

• Manicurist courses with employment
• Washing powder without chemicals
  

If the account is not selling, then the main mission and positioning should be reflected in the header, your advantages should be indicated, why people should subscribe to your blog, why it is interesting, what is unique and what they will eventually get from if they subscribe to you.

8. Text

The text should be lively and understandable to everyone. Don't forget to include a call to action at the end.

• Join
• Subscribe, it will be interesting
  
• Inspiration in every publication
  
• Backstage every day
  

Avoid stamps with the words “exclusive”, “individual”, “cheaper”, phrases starting with “not”, etc.

If you have a selling account, be sure to use the trigger phrases “bonus on purchase”, “gift on first order”, etc.

9. Hello, welcome, as you hear

Be sure to indicate contacts in the profile header! The audience should immediately understand how they can contact you if they suddenly decide to interact with you.

Add a direct link to the site.

Or add a link to checkout, and best of all - Mssg.me or TapLink.ru. Place some important links there at once.

• Free consultation + link to WhatsUp, Messenger or Telegram
• Request price
  
• Order a service
  
• Get a bonus
  
• Go to website
  
• Sign up for seminar
• Sign up for a webinar
  

10. Check

At the final stage, don't forget to check that your hat looks beautiful not only from the phone, but also from the computer.

If you have any questions, please contact us. I will be glad to your comments!

In my Instagram account you will find more useful information about the development and promotion of your account.

How to properly style your Instagram profile header

The Instagram profile header is the first thing a user looks at in your account. By the first lines, a person understands what kind of page it is and whether it is interesting to him, so it is important to write a well-written description and briefly present the brand to the visitor. In this article, we will look at the main sections that you need to pay attention to and analyze them with examples.

• What is an Instagram profile header
• How to design a profile header on Instagram
• Secrets and life hacks for a beautiful hat
• Good and bad examples of profile header design
• Conclusion

What is Instagram profile header

Profile header, or bio is a small block above the user's feed where you can add an avatar, nickname, name, activity description, link and text no longer than 150 characters: emoji, hashtags, mentions.

And this is how the header is displayed in the desktop version:

Why it is important to make it right

The profile header must meet several requirements:

• Informativeness. The brand is easy to find in the Instagram search by name or keywords. The theme of the channel is clear from the description. Also, the user can ask the company a question through links in direct, messenger or by phone number.
• Attractiveness. Profile and cap meet the criteria for uniform design. The description and posts stand out from the competition.
• Trust. Text and avatar should show users that you have a legitimate business and you are not involved in fraud.
• Literacy. Check the text for errors and follow the rules for writing posts.

Recommended reading! Learn how to grow Instagram:

• “ Who are the guests on Instagram and how to set up ads on them ”,
• " How to get followers on Instagram in 2021 ",
• " How to use Instagram Guides to promote organically",
• " Instagram Trends 2021 to Make Your Account More Engaging for Followers",
• « How to create a content plan for Instagram. Rules, tips, examples ",
• « How to create templates for Instagram: a guide to creatives ”,
• " What businesses should post on social media: 23 post ideas for every day + bonus ",
• " Story Ideas: A Selection of 45 Ideas",
• " Opportunities and interesting features of Instagram Stories ",
• " How to Create an Instagram Chatbot for Business ",
• " Business promotion on Instagram for stores: detailed instructions ",
• " What is advertising on Instagram and how to set it up ",
• " Effective Targeted Facebook Ads - Tips",
• « What Instagram stats consist of and what it affects ».

How to design a profile header on Instagram

And now let's look at the elements of the header and find out how to properly create an account.

To create a header, click "Edit profile" on the account page.

Avatar

The first thing a user notices is the avatar. Its size is 180 x 180 pixels, so you can't use small details. The image and text must be visible both on the desktop version of the app and on the mobile version.

If you have a personal blog, add your portrait to the avatar so that the user understands who the owner of the account is and with whom he will communicate.

And if you have a business account for a company, use a product image or logo. So users will be able to see the identity and understand what kind of brand is in front of them. You can also add a photo of an ambassador, a company representative or a picture of a mascot.

Note. Logomark is a logo icon, but without letters and numbers.

Nickname and name

It is desirable to include the brand name and keywords in the nickname. This will help the user to quickly find a company or person in the Instagram search.

The nickname is written in Latin, so try to avoid ambiguity if the word should sound in Russian. For example, the letter "ya" is found in such variants: "ya", "ja" or "ia". Because of this, it will be difficult for the user to find you in the search. What to do: Tell users how to properly search for a company.

Here is a screenshot of an account whose name uses the key query "bank" in Latin.

In the description, you can specify the name of the company, keywords about your activities, or the name of the brand representative.

The name can be written not only in Latin, but also in Cyrillic.

Instagram profile description

This is brand information that helps the user understand which page they have landed on. Consider the sections that can be added to the profile header.

Activity category

This is a brief description of the Instagram profile - what the company does.

The categories that can be selected in the settings are shown below. You can add a suggestion from the recommendations or use the search.

Blog or brand presentation

This is a text that can contain up to 150 characters.

Note. Emoji, mentions and hashtags are also added to the text.

If you have a personal blog, tell us about your interests, about yourself and share contact information.

Important! Communicate with your subscribers in the same language. No need to use terms and complex language, write in simple words. How to create effective texts, look at examples of cool copywriting - in our article.

And if you maintain a company account, show the USP, product features, add the address and contacts, which, for example, can be placed in a multilink: website, social networks, video materials, and the like.

Important! The Instagram app hides part of the text, so the user will see the first 123 characters, as in the example below.

Mention

This is a link to another profile - this can be your side project, promotions page or company representative account. The mention is written through the "@" symbol.

Below is an example of how mentions can be used in the description.

And this is a mention in the description of the company account. Thanks to several profiles, the brand was able to separate two activities: creating family photo albums and making craft boots.

Hashtag

Helps users find posts on a specific topic: brand query, selection, review, promotional tag, and the like. For example, if you have book reviews in your feed, add a tag by which the user can explore the relevant posts.

Link

This can be a multilink, deep link or URL, a leading site, messenger, video hosting, marketplace, and so on.

Important! Use a deep link if the link leads to a specific page. URLs with UTM tags are completely out of line and look ugly.

Below is a bad example of adding a link:

If you only provide a link to a website or messenger, it will be difficult for the user to find other useful information. Therefore, we recommend adding multilinks.

To create a multilink, use the landing page builder in the SendPulse service. In just five minutes, you can add the necessary data and publish a mobile landing or landing page.

Builder allows you to work with text, buttons, covers, images, products, videos, payment options and FAQ. The landing page can also be linked to free CRM, chat bots in messengers and email. Thus, you can create an omnichannel system at all stages of the sales funnel.

Simple yet powerful landing page builder

Create a mobile landing page, online store or multilink for Instagram and promote it via messenger chatbots, email and SMS - all on one platform!

Create a landing page

Call to action

Add a call to action to your header to motivate users to contact you. For example, "Reserve a seat", "Make an appointment", "Contact us", "Subscribe", "Participate".

This is a variant of the call to action under the link. This method helps users see the call if part of the text is hidden.

Here, a call to action is added to the company address - a line in the "Exact address" settings. Remember that all text on this line will translate to maps and show the location of the company.

Company address

You will need a business account to add an address in the description. On your page, click "Edit Profile", then go to the "Methods of Contact" section and select "Company Address".

After entering the data, be sure to check "Show contact information" - and the address will appear on the page.

You will see a window where you can enter the exact address, as well as specify the postcode and city.

Below is an example of displaying the address in the account description:

Important! The address works as a link. When you click on it, the user opens maps on which he can see the location of the store or company office.

Contacts

Contact information can be added in the settings by entering a phone number, email and WhatsApp link.

Important! Contacts are displayed in the application on the smartphone as buttons.

Example of contacts in the account: phone number and email:

Contact information option with email:

Note. Facebook has launched new products, for example, the “WhatsApp” button appeared in the Instagram application, which redirects the client to the messenger so that he can ask a manager a question or start chatting with a chatbot.

This is a link between WhatsApp Business and Instagram:

You can add a phone number and a link to WhatsApp in the "Methods of communication" section:

Discover the chatbot on Instagram

Convert subscribers into regular customers, automate communication with them and improve sales.

Create a chatbot

Buttons

Several buttons can be added to the description: "View store", "Order food", "Book" or "Reserve".

In a business account, you can create an online store with goods. To do this, go to "Settings" and go to the "Company" section. At the bottom of the page, there will be a link to "Set up Instagram Shopping".

Instagram Shopping is a set of features that allow the user to make purchases through the app. You can set up an online store with product cards and transfer a subscriber to a website or an online checkout. Also, in the posts, you can put a mark on the product so that the client can study it in more detail.

Recommended reading! Learn how to sell on Instagram.

You will see a window where you can start adding products:

Below is an example of displaying a button for a store:

In the header settings, you can select other action buttons we talked about above. With their help, you transfer the user to a partner service, where the client orders food or makes a reservation.

This is an example of account action buttons:

A chatbot for Instagram has been added to the SendPulse service. By clicking on the "Write" button, the user starts a direct communication with the chatbot.

With it, you can unload technical support time and automate the process of communication with the client. You can also create a script that will help you advise the user on all products, inform the client about new promotions and send a link to pay the bill.

Recommended reading! Learn how to set up an Instagram chatbot.

Secrets and life hacks for a beautiful hat

On Instagram, you can decorate your hat using additional services. Consider options for creative solutions.

Change font

To create interesting text, change the font using the following tools.

Services - Piliapp, Fine Words, Hype Type, Fonts For Instagram, LingoJam.

Applications - I Fonts - Cool & Stylish Fonts for Instagram, Fonts Art, Fontgram.

For example, the Fonts Art application helps you connect a keyboard with ready-made fonts and change text directly in the Instagram application.

Telegram bots - @TexterAsBot or @TextMagicBot.

Recommended reading! "Bot for Instagram: a selection of useful helpers in Telegram".

This is an option to use decorative fonts in the description:

Note. Don't overuse decorative fonts. You can highlight the title or less important information with them, but use a readable font for important descriptions.

Add characters

To add characters, you can use a Unicode table, for example in Windows via Microsoft Word. Or use an online resource - Cool Symbol.

Choose the symbol you like, copy it and paste it into the description.

Change line spacing

Apps4Life service will help you break your description into neat lines by adding line spacing.

You can also download the application and use the service from your smartphone. The service is paid.

Good and bad examples of profile header design

In this section, we will look at good and bad profile design options.

A good example is an orthopedic mattress store.

At the beginning, you can see a bright logo and a geotag in the account name. The description lists the benefits of the brand and a call to action - you can order it at the link below. The address of the company is also indicated.

A bad example is a factory that makes goods for sleep: mattresses, beds, pillows, and so on.

The avatar has small elements that are difficult to make out. The description is written in solid text - some of the offers will not be visible, as Instagram will automatically hide it.

The link with the UTM tag is long and does not fit entirely in the line. But in this account there is a store and a button is designed for it.

A good example is beds for cats and dogs.

Benefits are given in the description, however, the first line “Products for pets” can be removed, it duplicates the category of the type of activity. The following is a gift that stimulates sales, as well as information about discounts and a link to the marketplace.

A bad example is products for dogs.

It is better to separate the account name with the symbol "|". Next comes the description: the first three points are well done, but the hashtag is not suitable for the header - this is a high-frequency request, and only what is directly related to the account should be added to the description.

Reviews are placed in a separate account - the user will not make a large number of transitions, so it is advisable to review the section with reviews. There is a call below, but the inscription "Direct" can be removed and only a link to WhatsApp can be left.

A good example is a travel agency.

A simple and memorable name, except for the ambiguity in the nickname - the word "hike" in Latin is more likely to be written by the user through "h". The description lists the tours that can be booked. Also added a thematic hashtag and a link to the site. The call to action is missing.

A bad example is a guide from Sochi.

The name is good, but the description turned out to be crumpled: it is not clear from it whether the guide works alone or still with the team. All links can be made into a multilink. It is also not particularly correct to use the URL of the resource if you can make a mention of the Instagram account.

The phone number can be specified in contacts and additionally added to the multilink.

Conclusion

In this article, we looked at the design of the profile header and found out what key points attract the user's attention:

• The avatar should show your face or reflect the brand: logo, logomark, product image.
• Login includes brand name or keyword.
• The name reflects the type of activity or the essence of the project for the company. If you have a personal brand, use the first and last name with the addition of a keyword.
• The description is the presentation of the brand. You can tell about yourself, your interests or the USP of the company. Be sure to divide the text into lines and add emoji where appropriate.
• Call to action helps people understand what you want from them. Don't forget to add it to the description.
• Contacts and links - place contact information in a multilink, and add phone numbers and email to the "Contacts" button.

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