How to make creative reels on instagram

Instagram for Business: How to Create Great Reels on Instagram

Start getting inspired with announcements, tips, and success stories on our blog.

Tip

June 3, 2022

BY: Instagram Business Team

San Francisco, CA

Reels are short, entertaining and easily-discoverable videos that let you bring your brand to life on Instagram. They’re a great way to promote your products, introduce yourself to new customers and show off your creativity.

Get started with Reels

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New to Reels? Take a look at how you can use Reels to get discovered by new customers, engage your audience and collaborate with other businesses and creators.

Make your Reels engaging

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Adding music, playing around with transitions and incorporating text are all great ways to wow your audience. Check out these tips for easy ways you can drive engagement in your next reel.

Get comfortable on camera

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Add a personal touch by getting in front of the camera. Here’s how to give your audience your best shot by finding your angles and making natural light work for you.

Give your Reels a professional touch

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You don’t need to be a professional to shoot great videos. @luciellenassis, CEO of slow-fashion brand @usemulungu, shares 3 simple ways you can enhance the quality of Reels with items you have at home.

Get familiar with the latest Reels tools

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Reels has a ton of new updates that give you more creative freedom to show off your brand’s personality in videos. Watch to learn how the latest tools work.

Turn your favorite photos into Reels

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Creating your next reel can be as simple as opening up your camera roll. Instagram content strategist Laurise McMillian (@lauriseirl) shows you how to turn photos on your phone into great reels.

Experiment with different transitions

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Using transitions can make Reels even more fun to watch. Instagram’s @brunopieroni shares his 3 favorite transitions—the camera tap, motion magic and the pan—and how to recreate them.

Add timed text to Reels

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Adding text to Reels is an effective way to communicate your brand message to your audience. Here’s how to add and place your text exactly where you want it in.

Stand out with music and voiceover

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Incorporating trending audio or adding narration is another fun way to keep your audience’s attention. Check out this tutorial to learn how to add music and voiceover to Reels.

Create a dual-frame reel

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Making a dual-frame reel is another fun way to approach a before-and-after concept or to compare different sides of your brand’s personality. Curious how to make them? It’s actually easier than you might think!

Make Reels shoppable

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If you have a shop on Instagram, tag your products in Reels so they’re easy to discover—something that’s especially important during holiday shopping seasons. Watch as @trinitymouzon, CEO and founder of health and beauty brand @golde, walks through the process step by step.

Take your audience behind the scenes

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Behind-the-scenes videos are an entertaining way to introduce new customers to your business. Here’s why you should give them a closer look at your journey.

Show off your team

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Featuring your employees in Reels is a friendly reminder that teamwork makes the dream work. Shinhu Park (@lollyhu), founder of stationery brand Oh, Lolly Day! (@ohlollyday.official), guides you through 3 ways you can show off the all stars behind your brand.

Use what you have

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You don’t need fancy backdrops or special props to make great reels. In this tutorial, Collin James and Brandon Veloria, founders of vintage shop @jamesveloria, give their best tips for using what you have on hand to elevate your content.

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BY: Instagram Business Team

San Francisco, CA

The #1 Instagram Scheduler and Stories Scheduling Tool

Want your 15 (or 30 or 60) seconds of fame?

Make an Instagram Reel.

Video is the future of Instagram. Reels are your ticket to video Instagram success. It’s really as straightforward as that.

Curious about Reels?

How can you create Reels content that isn’t more of the same old-same old?

We’re glad you asked.

This guide will take you through everything you need to know about creating engaging Reels content that stands out and gets you noticed by existing and new followers. Let’s dive in.

Instagram Reels: A Recap

Launched in August 2020, Instagram Reels are short (15, 30, or 60 second) video clips. Said to be originally inspired by TikTok, Reels are a fun, engaging way to create video content with music, voiceovers, text, stickers, and other special effects. According to Instagram,

“Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.”

Since their release, Reels have taken off on Instagram. Users are becoming increasingly creative with the format. It’s gone way beyond just teenagers making fun choreography videos.

With over 1 billion active users on Instagram, brands and businesses around the world are doing everything possible to engage their Instagram audiences in new ways. Reels, with their fun, easy-to-consume format are challenging brands to think outside the traditional video format.

According to Conviva, Instagram Reels are generating more engagement than traditional Instagram videos. For example, the average NFL team’s Reel is generating 67% more engagements than their average Instagram video. So if you want to reap the benefits of Reels’ high engagement rates – it’s time to get creative.

13 Tips & Tricks to Create Instagram Reels that Get Noticed

The Reels format is here to stay. Instagram users love it. So brands better get used to it and give their audiences what they’re asking for. In other words, create fire Reels content or get left behind.

With that in mind, here’s some of our best advice to help you create Instagram Reels that make them (your Insta followers) stop scrolling and pay attention.

Start with a plan

An Instagram Reel is different from Instagram Story or Instagram Live. Obviously. What we mean is, you can’t just hop on, freestyle it, and pat yourself on the back for creating content. Reels are not really the medium for spontaneous sharing.

The best Reels need thoughtful planning. No, we’re not saying you need to go all Spielberg and shoot a professional movie. You just need to have a concept in mind. You also need to think about how you’re going to make the most of the different Reels features.

Some questions to consider:

What is your Reel going to be about? More on this in the ‘Tell a story’ section below.
What is the goal behind it i.e. what will your followers get out of watching it?
How long do you want your Reel to be? Instagram Reels can be 15, 30, or 60 seconds long.
Do you need to/want to speed it up? You can choose to shoot at normal speed or speed it up, up to 5x the normal speed.
Are there any other features you want to make use of? Effects, music, etc.

To help you answer some of these questions, we discuss various Reel features and how to make use of them in more detail below. For now, simply note that that knowing what you’re going to shoot, and how you’re going to shoot it will make it much easier to create a Reel.

Tell a story

Storytelling is one of the keys to success in any form of social media marketing—Instagram Reels included. Your Reels must tell a complete story from beginning to end.

Whether it’s an educational video, a funny viral trend, a quick product demo, behind-the-scenes content—or anything else—think of each Reel as an opportunity to tell a story about your brand.

To start storyboarding for your Reel ask yourself key questions such as:

What is your Reel going to be about?
What are you telling your audience?
Does your story have a beginning, a middle, and an end?
What emotion do you hope your audience feels?
What action do you want them to take?

You may or may not have answers to all these questions for every Reel. However, the more clarity you have on this—the better your Reel will be. To reiterate our first point—have this story in mind before you start shooting your Reel.

Be creative and original

If you create the same (or similar) content everyone else is making on Instagram—your followers are eventually going to get bored and stop watching. Also, don’t just regurgitate the same content you’re posting on your feed or Stories.

To truly keep your audience engaged, your Reels content needs to be original and creative. Ask yourself—what can you do on Reels that your competitors aren’t doing? How can you present your topic/ business niche from a new angle? It doesn’t have to be groundbreaking but it does need to be a bit more creative than just another video.

For example, @badyogiofficial focuses her Reels on providing micro tips to help her yoga community. These tips are educational and incredibly useful as they focus on one highly specific issue.

View this post on Instagram

A post shared by ERIN MOTZ (@badyogiofficial)

Provide value

If you haven’t already noticed, TikTok and Instagram Reels have moved way past the dance videos. Sure, people are still making dance videos and they’re fun. But for brands looking to make the most of Reels, creating educational or informational content is a great way to get noticed.

Use your Instagram Reels to truly provide value to your audience. By value we don’t just mean offering your audience a discount on your products. Educate them through your reels. Give them information or advice they can’t find anywhere else. This positions you as an expert or a thought leader in your particular niche of business.

Always ask yourself, “What will my followers get out of watching this Reel?”

For example, @hubspot does a great job of creating a mix of valuable as well as relatable content for their audience.

View this post on Instagram

A post shared by HubSpot (@hubspot)

Hop on trends

Trends on Reel come (and go) super quick! If you’re stuck for ideas on what to make your next Reel about—check out what’s trending.

If you’ve used Instagram for any amount of time you know that Reel trends seem to catch on super quick. They’re fun and Instagram users love to see and interact with them. Brands that can adapt to trends quickly are more likely to keep up with their audience and thus engage them further.

Is there a particular song that’s trending this week?
Are any audio clips doing the rounds?
Is a particular Reel format showing up repeatedly?

You can find out about the hottest trends by checking out Instagram’s most recent Reel trend report. Of course, you should also just hang out on Instagram to see what other creators are getting up to. The Reels tab is a great place to stay on top of new Reels. The Explore tab will also show you popular Reels content.

You could also check out TikTok to see what’s trending there and create a Reels version of it for your Instagram channel.

Here’s an example:

View this post on Instagram

A post shared by The Everygirl (@theeverygirl)

@theverygirl hops on the “Tell me you…” trend to create a funny (but super relatable) Reel about clingy dogs that’s been hugely popular on Instagram.

Note: Trends are great but don’t hop on them if it doesn’t make sense for your business. Some brands can pull off an on-trend dance video. Others, maybe not so much. Hop on the trend wagon only if the content and format make sense for your brand voice. (link to Trends article when live)

Shoot vertically

This is an obvious one but we’ll say it anyway—shoot your reel in portrait mode i.e. vertically.

Instagram Reels don’t work unless they look native i.e. it’s content created specifically (and only) for use on Reels.

Use your full screen to record the video. No frames, not square, and definitely NOT horizontal (landscape)!

View this post on Instagram

A post shared by Anthropologie (@anthropologie)

Lead with a hook

How you start your Reel matters. Plan your Reel so you lead with a “hook” i.e. something that hooks your viewers in and convinces them to keep watching the rest of your video.

Your hook can be something you say, a special effect, a facial expression, text, or even an image. When planning your content, think about what would make someone stop and pay attention to your video in a few seconds. Do that.

Body positivity influencer @maryscupsoftea uses music, text, funny dialogue and scenarios, audio, as well as eye-catching (sometimes controversial) images to grab her audience’s attention straight away.

View this post on Instagram

A post shared by Mary Jelkovsky (@maryscupofteaa)

Get tricky with transitions

If there’s anything Instagram users love to see in a Reel, it’s a fun transition.

Transitions are not new to those who’ve been making videos for a while. Reels just make really good use of them. They keep users engaged and interested in what’s about to happen next. These have been especially popular with fashion-related Instagram accounts.

Keep an eye on popular Reels to see which transitions styles are trending or popular.

This @gymsharkwomen getting dressed video makes use of a fun transition that’s popular in the fashion world. It’s simple, it’s quick and it’s effective!

View this post on Instagram

A post shared by @gymsharkwomen

Use stickers, text, effects

Reels come built-in with extra features such as stickers, text, and special effects. If relevant and useful for your brand, make use of these special features in your Reels content.

Instagram recommends making use of these creative tools in your Reels in its best practice suggestions for creators.

Here’s a fun example from @refinery29 that uses an effect to create a short but funny Reel many are likely to relate to. Not much needs to be said or explained. The effect does the job.

View this post on Instagram

A post shared by Refinery29 (@refinery29)

Add audio and music

Audio and music have been a huge part of the success of TikTok and Instagram Reels. After all, where would be a choreography video be without music?

Instagram encourages you to use music from the Instagram library or, take it a step further and create your own audio. Music and other audio effects add a further layer to the fun and engaging aspects of a Reel so definitely make the most of this feature.

@blogilates makes use of the ‘Got me Good’ song that was trending for a while, to create a super relatable Reel video.

View this post on Instagram

A post shared by Cassey Ho (@blogilates)

Feature user-generated content

Don’t quite have the resources to create original Reels content? Or maybe, you just want to add a new dimension? Why not feature your users?

Supplementing your Reels content with user-generated content is a great way to kill two birds with one stone. You get to add new content to your Reels. You also humanize your brand by featuring real people who use your product. People love to see that. It’s a win-win.

@sephora’s Reels are a great example of how to make the most of user-generated and influencer content to boost your own Reels presence on Instagram. From product features to how-tos and tips, Sephora makes the most of their massive user (and fan!) base to share a variety of Reels content on their channel.

View this post on Instagram

A post shared by Sephora (@sephora)

Keep captions short

Long captions on a feed post? We’re all for it. On Instagram Reels? Not so much!

Keep your Reels caption short. When your caption is too long, viewers have to hit ‘More’ to keep viewing. The caption takes over the video, while it’s still playing in the background, making it pretty hard to read.

Besides, you want your users to watch your Reel, not pore their energy into reading a long-winded caption. So, remember, for best results, keep your Reel caption short.

This @patagonia Reel caption is short and to the point. What else do you need?

View this post on Instagram

A post shared by Patagonia (@patagonia)

Create shoppable content

Did you know you can tag products in your Instagram Reel! Yes, it’s true.

According to Instagram, “70% of shopping enthusiasts turn to Instagram for product discovery.:

Instagram Shopping lets people shop your photos and videos no matter where they are in the app. Make your Reel shoppable by making the most of the product tags feature. It’s an awesome way to feature new products to your audience.

@lululemon is great at making use of their Reels to create shoppable content. View the Reel below on mobile. You will see a ‘View Products’ call to action at the bottom of the reel that allows you to see the products featured in the Reel.

View this post on Instagram

A post shared by lululemon (@lululemon)

Have fun

Reels are an opportunity to have fun. Embrace it.

Don’t be afraid to experiment with different formats. Try out different trends. Make the most of Reels features. Create content that may not suit other formats but may be perfect for the Reels experience.

This fun reel from @whogivesacraptp is a great example of a brand having a bit of fun with their content on Reels. This video lives up to the brand’s eco-friendly ethos while also giving its audience a fun and new take on how to put its product to use.

View this post on Instagram

A post shared by Who Gives A Crap (@whogivesacraptp)

Bonus: 3 Tips for Boosting Reach

Creating awesome, well-planned content is really the “secret” sauce behind Reels’ success. But if you want to make sure all that hard work you put into creating those Reels is actually seen by your followers—check out some of these reach-boosting tips.

Share to feed and stories

Every time you create a new Reel, make sure you share it on your main Instagram feed. Also, add it to your Stories. This is the easiest and most obvious way to let your followers know you have new Reels content for them!

Use hashtags

Add hashtags to your Reels to make sure they get the reach they deserve. These tags also help the Instagram algorithm better understand what your content is about. Using hashtags also helps with keyword search so when people search for a relevant topic, your Reel is more likely to show up.

Don’t recycle content

Repurposing content for various social media channels is a good idea… up to a certain extent. Instagram has been pretty clear (and brutal) about the fact that recycling your TikTok content on Instagram isn’t quite going to make the cut.

According to this post on the @Creators account:

“We’ve also heard that low video quality reels (i.e. blurry due to low resolution) or content that is visibly recycled from other apps (i. e. contains logos or watermarks) makes the Reels experience less satisfying. So, we’re making this content less discoverable in places like the Reels tab.”

Be Consistent to See Results

Want to really see results from your Instagram Reel efforts? Keep at it.

You can’t create one Reel and expect to shake things up. To truly get the most out of the viral benefits of Reels, you have to post consistently.

Your first attempts may not be successful, but don’t give up. Experiment with your content. Hop on trends when relevant. Use effects and transitions. Don’t be afraid to be a bit more casual in approach than your main feed.

A consistent and creative approach to Reels will take you far and get you noticed by your audience.

So what are you waiting for? Pull out that phone… it’s time to make a Reel!

5 ideas for Instagram Stories ads

Instagram Stories appeared in 2016, and in 2017 users got the opportunity to run paid ads in Stories — a full-screen photo or video ad, first up to 15 seconds, and later up to 120 seconds. Ads are shown in organic content, between the Stories of the accounts the user follows. After viewing an ad, you can return to it by swiping to the right.

About ads in Instagram Stories

A single image, video, or carousel of multiple banners and videos can be added to a Stories ad, one after the other.

The carousel can consist of a maximum of 10 slides with images or video clips, each of which does not exceed 15 seconds. By default, the user sees from one to three Stories, but can view the rest of the ad set with images by clicking on the "Expand Story" or "Continue Watching" link in the case of video.

By default, the number of Stories that are shown to the user before clicking on the button is determined automatically. But this setting can be adjusted: when creating an ad in Ads Manager, you need to specify Instagram Stories as the only placement, and at the ad level, select the carousel format and enable the display of a fixed number of cards.

Instagram carousel requirements:

maximum image size is 30 MB;
maximum video size is 4 GB;
default video duration - from 1 to 120 seconds;
video duration with a fixed number of Stories — from 1 to 15 seconds;
recommended video resolution is 1080x1920, minimum is 600x1067;
recommended photo resolution is 1080×1920, minimum - 1080x1080;
The allowed aspect ratio is 9:16.

Start the promotion of active, archived and added to the current Stories using the "Promote" button in the Instagram application. Such publications will be shown until the end of the period selected during setup. Unlike an active Story on a profile, which stops showing after 24 hours, a Promoted Story continues to show as an ad after 24 hours.

You can add interactive elements to Stories posts, but promoting Stories with @ mentions, stickers with hashtags, geotags, or questions is currently unavailable. Poll ads can be launched through the Facebook Ads Manager.

We've covered the technical requirements and possibilities of advertising in Stories, and now we'll talk about what tricks you can use to make your ads fit seamlessly into the Instagram Stories feed and attract the attention of potential customers.

Q&A

Question stickers cannot be added to ads at this time. But you can attach them to a regular Story, take a screenshot of a question with an answer and use it for an announcement. And you can mention the product in response to a user's question.

Moreover, the lighter and more friendly the tone of the answer is, the better the ad will be embedded in the organic feed - it will create the feeling that the user sees a dialogue of friends.

Complement such ads with a button with a specific call, as in the example below. The button with the text "More" does not give the user an idea of what awaits him after clicking on the link, but clear calls "Get now", "Get a discount", "Sign up for training" and others motivate to take the target action right now.

Real life

Use photos and videos in your ad that show routine activities: washing hands or dishes, breakfast, commuting, grocery shopping, lunch with colleagues, coffee break, family dinner, and others.

In the example below, SberMarket used a video for advertising, in which a consumer takes apart a package with products, and added text on his behalf in the format of a review. We understand that we have an advertisement in front of us only thanks to the company logo, promotional code and the "Install" button. If we remove these elements, we get the usual user Story. The Yandex.Lavka service uses this technique similarly, but no longer adding text to the ad on behalf of the buyer.

Humor

Don't be afraid to joke. People go to Instagram to take a break from business and fuss, and entertaining content attracts attention. Even if it contains ads.

Thus, the Yandex.Market service launched an advertisement for pet products and showed how a cat eats a treat, and then, full and contented, sleeps soundly. At the end of the video, they added a joke about the fact that the cat is happy with the fast delivery, and the ad became as similar as possible to user-generated content.

The Russian video service Start added irony to the ad: the hero of the video is afraid to start watching a new series, because the first episode may seem interesting, and then the plot will turn out to be boring. This story is accompanied by a video sequence full of sadness and hopelessness of the hero. At the end of the video, the service offers to watch the series "Vampires of the Middle Band".

Focus on video

Video advertising affects several channels of information perception at the same time and therefore attracts more attention than static ads. But it is not necessary to hire an expensive team of videographers and editors, you can make a video yourself.

If you are promoting more than one product in your ad, create a video in slideshow format - this will allow you to show more products in 15 seconds than in one photo. You can create such videos yourself in a couple of clicks in free applications for mobile devices - this does not require special skills.

H&M store advertisement

Anex stroller store advertisement

Use Boomerangs - Looped videos that first play the video in forward sequence and then in reverse. You can record a boomerang directly on Instagram.

Show your product in action

Advertising is a chance to get users' attention and show them how they can use your product. Often this approach is used to promote mobile applications: you can show what the interface looks like, how to work with it, and what options the user has.

For example, an ad for a mobile home exercise app shows how to choose a workout program.

An advertisement for a mobile phone puzzle game shows the main task of the game - to repeat a simple drawing without lifting your finger from the screen and without crossing the lines already drawn.

And an ad promoting an English language learning app for German speakers shows how the user can learn unfamiliar words found in the text of the exercise.

4 questions to answer before launching an ad

After you have prepared the ad, check how interesting and useful it is for the potential client. The classic 4U formula will help with this, which will allow you to check whether there are four key components in a marketing message - usefulness (usefulness), uniqueness (uniqueness), specificity, which is expressed in the specificity of the offer (ultra-specificity), and urgency (urgency). To understand whether all the elements are in your text, you need to answer four questions.

The method allows you to check the quality of the ad as a whole, its individual elements — USP or headlines — and blocks on the landing page. Let's talk about questions and figure out how to work with them, using the example of advertising the Delivery Club food delivery service.

Advertising is useful and valuable for the user ?
In this case, yes, advertising is valuable for the user, as it introduces him to a new profitable promotion.
Does it offer the unique advantage of ?
Yes, it offers a promo code for five deliveries for one ruble for new customers and fast delivery in 30 minutes.
Does the ad make the user interact with it right now ?
Yes and no. On the one hand, the user will probably take a screenshot of the ad in order to use the promotional code later. On the other hand, the screenshot taken will not lead to the target action (app installation). If the promotion, for example, had a condition “when registering in the application right now”, there would be more interactions with the ad.
Tip : Add an extra incentive to the creative to interact with the ad. For example, you can motivate users to view carousel pages by telling a story in sequence, demonstrating product features or restrictions on coupon activation - get a discount via a link in the third Story.
How specific is your ad ?
Pretty specific: the delivery service and time are indicated, the promotion is highlighted and its conditions are indicated, and the image with food from a McDonald's fast food restaurant shows that we are talking about food delivery from a specific institution.

If during the process of answering questions you have a feeling that the ad is not as strong as you would like, finalize it and run it only after you have answered the questions again.

How to work with ads in Stories

In October 2020, Socialinsider and Wave conducted a study of Instagram Stories and found that story ads with videos have a higher CTR than ads with images: 0. 59% vs. 0.29% . And the highest exit percentage falls on the first three stories - after that, significantly fewer viewers leave the Stories carousel.

What we recommend for brands running ads on Instagram Stories:

Choose video between photo and video . Such advertising is more often paid attention to, it is remembered, and its CTR is higher.
Display key information in the first three seconds of ad . The faster you interest the user, the more likely he is to watch the ad and take the targeted action.
Tailor ads to organic content . So more users will pay attention to the ad, because at first they will not perceive it as an advertisement.
Add instructional videos to your ad . They attract attention and allow you to understand what features the product has and how to interact with it.
Be critical of creatives . Before launching, always check how well the ad is prepared by answering four questions: is the ad useful and valuable to the user? does it offer a unique advantage? makes you interact with her right now? how specific is your ad?
Test . Change creatives and individual ad elements and analyze which ads your target audience likes best.

Successful launches!

Instagram video ads

Create promotional videos
for Instagram in the online constructor BannerBoo is fast and easy!

Creating a video

Creating a video ad for Instagram has never been easier

Would you like to tell millions of people about your brand?

Social networks are ideal for this task. What's more, 72% of Instagram users would like to learn about a business's products or services through video. Perfect combo, right?

Choose BannerBoo to make videos! This is an online banner and video ad maker with simple and intuitive functionality, a full set of tools and a large collection of templates!

We are sure that you already have an Instagram business account, where useful posts are published daily, relevant information and followers are attracted to interaction.

Active development of this channel is a priority, because according to research, more than 90% of users (that's about one billion) follow businesses and review more than 500 million stories every day.

It is video advertising that increases the rate of attracting customers to the content of business accounts.

Creating a video is not an easy task.

But video content needs to be constantly developed so that in the face of dynamically growing competition your brand can effectively stand out from other companies, create additional emotional connections and delight you with high coverage of advertising campaigns!

Plus, why not create some cool videos for your business when BannerBoo provides all the tools you need that are easy to use with just a couple of clicks?

To start using the BannerBoo online banner maker, all you need to do is create an account.

Try creating a video with BannerBoo and see how easy it is!

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Instagram

Make video ads for Instagram
with our online video maker - fast and easy!

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Choose from 4,000+

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potential consumers on Instagram

BannerBoo is a simple and convenient service for creating creative videos for Instagram that will definitely be remembered by the target audience!

The functionality of the service makes it possible to create exciting videos for both beginners and amateur creators or marketing experts in a matter of minutes. Thanks to thoughtful tools and a variety of Instagram ad templates, you don't need advanced video editing knowledge or expensive equipment.

The world is moving too fast, so speed in creating ads is critical to business. Join thousands of customers who create unique creative content online with a professional approach and advanced design options in BannerBoo.

Benefits of

video advertising on Instagram

The Instagram advertising platform has one of the largest audiences on the planet (about 1.39 billion users). According to research, 84% of people say that a brand video convinced them to buy a product or service.

Due to its high efficiency and low cost, Instagram is considered the most accessible advertising network for any type of business. That is why the usual static advertising here no longer brings high performance.

The era of video content has come and it is important for companies to be in trend.

Why is video advertising so effective?

Helps generate leads

Video ads on social media platforms are more visible than static text or photos. Choose templates and create creative stories about a product that you want to buy and try for yourself.

Tells the story of your brand

Short and engaging video clips help your audience create emotional bonds with your brand. With full use of the BannerBoo toolkit, it is easy and simple to create both a slideshow and an animated advertisement.

Creates an interesting interaction format

Video advertising works for your business without breaks and weekends, 24/7. Instructions for use, description of product categories, video catalog of goods - all these formats are available for creating a brand.

Demonstrate the brand's professional approach to advertising

What do potential consumers think when they see the video? It is right that the company has thought through communication in a convenient and creative way. Focus on creating professional videos that are both informative and inspiring.

Use BannerBoo

to create a video ad on Instagram

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How to improve the effectiveness of advertising in Instagram?

Change quickly according to the needs of the market

Video is a marketing tactic that needs to be developed along with the brand. Often, creating a video takes a lot of resource, as you need to find software and a video maker.

Sometimes there is neither time nor budget for this. Video templates help you save time and resources - browse thousands of pre-made videos and choose the one that best matches the mood or theme of your ad.

Reach the right audience

Advertising platforms help you choose the audience most likely to be interested in your video.

What more could you want? But you need to make sure that your brand message is clear to everyone in your target audience.

Think about it and tell it in a video: what problem does the product or service solve that motivates the purchase? The more personification in the video, the higher the attraction rate will be.

Customize video ads in line with brand goals

Effective business advertising is one that increases memorability.

Create strong visual associations with your company in the imagination of potential consumers - use your colors, fonts and company logo in video ads.

Whether your video is posted on Facebook, Youtube, LinkedIn or Instagram, BannerBoo makes it easy to create and share branded videos that consumers will remember for a long time.

End the video with a call to action

Don't rely on users to figure out what to do next after watching a video.

You need to be sure to let us know: what actions are you waiting for, how to get more information, do you need to save the video and send it to your friends? As the saying goes, brevity is the soul of wit, so add just a couple of words: "Learn more" or "Buy now."

Create Video for Instagram

Join the thousands of businesses that use BannerBoo to create creative ads and videos.

Make a video

Instagram Video Ads - Create an Ad in 4 Easy Steps

You no longer need video production experience. Create and share Instagram video ads that turn potential customers into real ones.

Choose a template

Browse the BannerBoo gallery and choose an Instagram video template that you can easily adapt to your purpose and your brand. Or choose only the size you need (1080*1080px for the tape and 1920*1080px for stories) and start creating from scratch.
Customize your video

Easily customize video ad templates to suit your needs: download your own videos, brand elements, text messages, customize video transitions and video effects. Check the animation work, put down its duration, style, effects, emphasizing the main accents of the video.
Create multiple dimensions

Create any video format, such as Instagram video ads or Instagram Reels Ads, and run the same creative content on any post. The resizing function will help you, instantly adjusting the template sizes.
Export video for ad networks

Upload your promotional video in one of the available formats (MP4 recommended) and launch an Instagram ad campaign to start engaging with your audience. The BannerBoo online service supports the maximum number of ad formats.

Try BannerBoo for free

BannerBoo, an online banner maker for social media platforms, demonstrates a simple and thoughtful process for creating and editing video ads

A single visual concept

Choose the style of your ads and align them with your brand aesthetic. All uploaded files are stored in the service, so it will be easy to use them in your future videos

Effective ad templates

Starting a video from a template or from scratch is equally easy. The video format size for Instagram ads meets all the necessary specifications for hosted video ads on the platform.

Inexpensive but effective functionality

The service is designed for marketers and designers working with videos for brands. From free trial access to a professional environment, any format is available.

Create a video banner

for Instagram

Quickly and easily adapt ready-made templates for your advertising campaign!

Make banner

How-To Tips for Creating Instagram Videos

BannerBoo doesn't matter if you're starting from scratch or using one of Instagram's pre-made video ad templates. All tools are convenient and simple, so no experience is required to get good results.

Here are a few tips to help you get the most out of your ads:

Find eye-catching illustrations

Users will see videos when they quickly flip through the news feed. The video sequence should be attractive and interesting so that the client stops and pays attention in the first couple of seconds. To do this, use your own videos or photos, or select them from the service's large-scale library, with editing and customization options for your brand.

Use animated text

Note: Instagram audio is disabled by default. Most viewers do not turn on the sound when watching ads, which means they need to convey information visually and in text. Use solids, overlays and subtitles, choose eye-catching colors and fonts, and animate them with BannerBoo to improve your ad performance.

Select the correct aspect ratio

The Instagram advertising platform is about aesthetics, visual presentation and the correctness of forms. It doesn't matter what will be in the video, you need to focus on the correct format and presentation. For video ads in the News Feed, the recommended ratio is 4:5, and for vertical Instagram Story formats, 9:16.

Speak about and for the brand

Advertising is all about sales, so start your video by focusing on the most common problem your product or service can solve. Further, when an emotional connection with a potential client is established, you can begin to show the benefits of the brand and motivate cooperation with your company.

Use active calls to action

In addition, a potential customer can order, buy or download, a call to action (CTA) encourages them to interact with the content: leave comments, share with friends, save publications. Add value to your video that generates interest or inspiration to complete your call to action. Even if the client did not buy at the first interaction, but left a comment under the advertisement, it will be much easier and cheaper to interact with him in the future!

Post at the right time

Posting at the right time will increase your video's chances of success. Get statistics to determine when your audience is on the Instagram platform. Publishing content at the right time guarantees an increase in interaction rates, generates interest in the brand and inspires further interaction.

Use hashtags

Add hashtags to every post, including advertising. Hashtags increase the chances that your IG ad will be seen by the right audience that is not yet following your business account, but is interested in similar topics. We recommend choosing the most accurate hashtags, you do not need to use all available ones. A specific hashtag should display a very specific query.

Frequently Asked Questions

How to make a promotional video on Instagram?

BannerBoo will help you create any type of Instagram ad in a few minutes. Choose from our collection of videos or upload your own, customize your messages and texts, add music, logo, promotional video is ready! Upload it to the Instagram ad network.

What is the best video editor for Instagram?

BannerBoo of course! This is a convenient and simple online banner and video ad maker with intuitive functionality, a full set of tools and a large collection of templates! To use the service, just create an account. Try creating a video for free and see how easy it is!

How to make an animated ad on Instagram?

Everything is very simple!

Do the following in BannerBoo:

Choose a video ad template (4,000+ templates are available that can be easily customized for any business).
Customize the video (add your own image, brand elements, text messages, add animation, set its duration, style, effects that emphasize the main points of the video).
Adapt your videos to different ad formats (News Feed, Instagram Stories, Instagram Reels Ads).
Export video for ad networks

How long can Instagram promotional videos be?

Instagram video ads can take anywhere from 15 (Instagram Stories) to 60 seconds (Reels, News Feed). Using BannerBoo, you can create ads of any length, perfect for posting on Instagram.

Are Instagram video ads effective?

Instagram has over a billion users! Of course, advertising on the platform is a great way to grab the attention of many potential customers. Instagram emphasizes the importance of visual content and has become a great place for brands to tell compelling visual stories and stand out from the thousands of posts.

What format should the video be for Instagram?

Instagram uses several different video formats:

square (for the news feed and the “Recommendations” tab)
vertical video (full format files for Stories).

With BannerBoo, you can automatically edit your video and choose the right size and format for any type of video ad.

How to make good and effective video advertising?

Effectively thought out advertising saw a company among competitors.