How to link stuff on instagram

How to Add a Link to an Instagram Story (and Customize It)

Want to add a link to your Instagram Story? We have good news and then better news. (And as a bonus, we have a sweet new Instagram Story hack!)

The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers.

The even better news is that the 10,000 follower minimum is officially over, when it comes to adding a link in your Story. In theory, EVERYONE has access to link stickers on Instagram now. (Learn more about the update here.)

Which leads us to the other good news: we have a simple hack to customize your link sticker so that it vibes with your brand and design. Read on for all the steps.

Wait, what was the Instagram swipe up feature?

What is the Instagram link sticker?

How to use the Instagram link sticker

Who can use the Instagram link sticker?

How to customize your Instagram link sticker design

Other ways to drive traffic to your website from Instagram

Download your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

Wait, what was the Instagram swipe up feature?

The Instagram swipe up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories.

Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating all the way back to the bio to find that “link in bio.”

But in August 2021 Instagram announced it was retiring the swipe-up feature. Why?

There are a few theories. Perhaps Instagram has secret plans to make Stories move vertically like TikTok, rather than horizontally? The mystery remains unsolved. (Actually, Instagram did give its reasons, which we’ll get to in a second.)

Regardless, the end result is that now users can include links in their Instagram Stories by adding a link sticker, instead.

What is the Instagram link sticker?

The Instagram link sticker replaces the swipe up feature, letting users add an external link to an Instagram Story.

Story link stickers are the easiest way to drive traffic to external content and products on Instagram. You can also track link taps with Instagram analytics.

Instagram says that when it comes to links, the sticker has three major advantages over the swipe-up feature:

Stickers are familiar and popular with users, who use them for music, questions, locations and polls, etc.
Stickers allow more creative control over how a Story looks than swipe up links did.
And most importantly, stickers allow viewers to engage with a Story, whereas the swipe-up feature didn’t allow replies or reactions.

Simply put: just like swipe-up before them, Instagram link stickers are an important tool for any Instagram business strategy.

How to use the Instagram link sticker

Instagram Stories only stay up for 24 hours, but adding a link to your Instagram Story is helpful for increasing your conversions, boosting organic engagement, and making it easier for your followers to access the content you want to share.

Source: Instagram

Here’s how to add a link sticker to your Instagram Story. (Spoiler: it’s the same as any sticker.)

In the Instagram app, tap the plus sign
Select Story (rather than Post, Reel, or Live).
Create your Story using all the gorgeous media you have at your disposal.
Tap the Sticker icon in the top row.
1. Type in the URL
2. Type in the sticker’s text or call to action (eg., Tap to read)
3. Place the sticker on your Story
4. Pinch to resize it
5. Tap to shuffle through the available colour schemes (blue, black, white, beige, etc.)
Then send to your Story, and you’re done!

It’ll look something like this:

Who can use the Instagram link sticker?

As of October 2021, everyone is supposed to have access to the link sticker in their Instagram Stories (not just accounts with more than 10,000 followers).

Of course, as always, a roll-out across a billion accounts takes time, and we’ve heard from many people (including our own social team at Hootsuite!) who still don’t have the sticker popping up in their accounts. If this is the case for your account, all we can advise is to keep your Instagram app up to date and say a prayer. It’ll show up eventually.

And if you’re one of the lucky few who have contacts at Instagram HQ, maybe send those contacts a note?

How to customize your Instagram link sticker design

If you are finding that the Instagram link sticker isn’t living up to your brand’s aesthetic, you’ll be happy to know you can customize it even further in a few simple steps.

Watch the video below for a quick tutorial on how to customize your Instagram link sticker.

Here’s how to customize your Instagram Story link sticker design:

Create your Instagram Story and add a link sticker just as you usually would
Go to the design app of your choice
Design a sticker that is on-brand, visually pleasing, with a clear CTA (eg. , “Read more” or “Tap here!”)
Export it to your phone as a PNG file with a transparent background
Go back to your Instagram Story draft, and add your custom sticker from your phone’s photo album or files
Place the custom sticker directly over your link sticker

Voila! That’s it: you’ll have perfect aesthetic control over your Story, and people will still be able to tap through.

Pro Tip: Remember to track your Story metrics so you can optimize your click-through rate. If you aren’t getting as many taps as you want, make sure you have a clear call to action, and that you don’t overload one Instagram post with too much information.

Still stumped? Read our five other reasons that your Stories might be failing to convert.

Download your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

Download the templates now!

Other ways to drive traffic to your website from Instagram

Sharing links with your audience is useful whether your goals are relationship-building or converting. If you don’t have access to the link sticker yet, here are some alternatives:

Link in bio

You’re probably doing this already, but you can add a call to action and a link in the bio section of your Instagram profile. Some IG users choose to put the one specific link they want in their bio or use link shortening tools for customization.

You can also use tools that allow you to host multiple links on one landing page (less updating your links, more conversions!). It’s called an Instagram link tree and it’s very easy to make.

Just remember to say “link in bio” in your caption when you post (we did an experiment, and don’t worry, it won’t hurt your engagement if you say it.)

Use your DMs

Post your Story and let your followers know that they can DM you for a direct link. It’s super easy for them, and a great way to build a relationship with your audience since it might feel even more personal when they receive the link directly from you.

Bonus Tip: Use the DM Me sticker: your followers can get in touch with you in one tap!

Create a poll

Share your content and then create a poll that asks people if they want to be sent the link. All you have to do is check who said ‘yes’ to your poll and you can follow up with a link sent via direct message in the Instagram app.

Ready to start driving traffic to your website from Instagram? Use Hootsuite to schedule Stories, posts, and carousels, engage your audience, and analyze performance—alongside all your other social networks.

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5 Ways on How to Post a Link on Instagram

October 6, 2022

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:

show

1. How to add a link in Instagram Bio
2. How to add a link to an Instagram post
3. How to add a link to an Instagram Story
4. How to share a link on IGTV
5. How to add a link on your Instagram profile
To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile.

Here is how you can do it:

Go to your Instagram account and tap ‘Edit Profile’
Paste your desired link into the empty Website field
Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving.

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos.

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page: https://feedlink.io/escommerce

For more detailed instructions, check out this video tutorial:

2.

How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers.

However, it is not likely that someone will actually bother to remember your link and type it all over again.

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post.

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable.

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

Tap on your profile photo and hold to add a story
Take a photo or upload it from your phone gallery
Tap on the top Sticker icon
In the sticker menu, browse for the Link Sticker
Select it
Add the link and tap ‘Done’
Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online.

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included).

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description.

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

Open your Instagram Story camera
Tap on the top ‘link’ icon
Choose an IGTV video
Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story.

Once clicked, your video will open.

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs.

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram.

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates.

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool.

Create multiple links for your bios.

Easy setup · Cancel any time

10 cool knitting Instagram accounts from around the world

Stuff

Author Yulia Tsiruleva

June 20, 2019

Everything is knitted today: from sweaters and hats to swimsuits and iPhone cases. Knitters exchange experience on the Internet, gather for club meetings, organize master classes and maintain beautiful Instagram accounts.

In 2005, the first World Knitting Day was held in public in Paris. The holiday was invented by the French craftswoman Daniel Lendes. Since then, every second Saturday of June, craftsmen gather in cafes, city parks, squares, streets and knit. In many countries, things related on this day are donated by the authors to charitable foundations. Studies show that knitting relieves stress, lowers blood pressure, and acts like yoga on the body.

Cats, children and lots of colorful knits in the account of a knitting mom from Alabama, USA.

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Historically, knitting was considered a male occupation, and now men are returning to it with pleasure. Stephen West is a knitter and designer from Amsterdam who loves bright colors and unusual color combinations.

Phil is an Australian artist who crochet hats, sweaters, bags and dresses in the shape of his favorite food. Then he puts on knitted cakes, burgers and fruits and shoots funny videos. Phil learned to knit and set up an Instagram account to meet other artists in Melbourne, where he felt lonely after moving. Now the knitter has 138 thousand subscribers.

Hygge Instagram. Hats, scarves and sweaters in chunky knits, in light shades against the backdrop of a discreet Scandinavian-style interior or nature. Cups of coffee or cocoa often fall into the frame, which make the photos even more cozy.

Cheerful account of a Russian blogger with colorful dresses, sweaters with unusual patterns and funny toys. Also books, cats and guitars.

In San Francisco there is a social group of men who do needlework. The community started in 2011 and now has 160 members. Knitters post images of their work and post photos of them doing what they love.

Instagram of scarves and hats. Solids and stripes, bright and discreet knitwear for all seasons against the backdrop of urban landscapes, water and sky.

Knitwear designer and dog lover from the Ozarks shares photos of oversized sweaters, quirky shawls and small lace doilies.

Cozy, fabulous account of a mom who knits hats, scarves, snoods and funny toys for the little ones.

Not only people need knitted things: there are a lot of things on Dana's instagram that she knitted for her pet dog Jellybean.

creating an account for needlework, TOP of the best profiles of needlewomen

If you like knitting and have been doing needlework for many years, I advise you to earn money on it. Knitwear creates an individual image, is beautiful and always in fashion. I will talk about running my own knitting blog on Instagram, using examples of the best needlewomen profiles.

Instagram is a convenient platform for promoting a handicraft business.

Content

Features of creating a profile for the sale of knitted products
Proper implementation of needlework on Instagram
Requirements for media files
Content Plan
List of Knitting on Instagram
Jeimi (KNITOSOPHY) (things for the dog)
Apollo_ness
Ozetta - Scandinavian style
Alena_albabianco and baby clothes
Overview

Features of creating a profile for selling knitwear

Instagram is a convenient platform for selling knitwear, which means that the competition is high. I have highlighted the following important points that will help you create a knitting account:

Before you start blogging, have a few finished products that you knit by hand. They will fill the profile at the start.
And also define the concept of your account: gentle romance, bright casual, bold boho or classic.
Think over the color scheme: you knit from yarn of bright colors or prefer delicate shades.
Products should reflect the personality of the author, choose recognizable details for your items (patches, pattern elements, emblems or favorite type of models).

Competent implementation of needlework on Instagram

Handwork has been valued at all times. Today, wearing handmade clothes is not only fashionable, but also environmentally friendly. The modern trend is great for needlewomen to sell their things on Instagram.

The account must attract followers. Pay attention to the profile header, indicate your contacts, design the icons of eternal stories in the same style.

An attractively designed profile header gives an idea of what a person will find on this page.

Requirements for media files

An important part of the content strategy is the visual part of the blog. This includes all the photos and videos you post on your profile. To make it look attractive to subscribers, take care of the following:

The profile should attract attention with a unique style. Choose the main color combination for photos and process them in one filter. This harmonizes the account.
Make sure that photos and videos are clear, textured, detailed. Subscribers and potential buyers want to see every loop and pattern.
Record stories with the knitting process, share new patterns, show how to choose yarn and give links to quality manufacturers.
Feature in your blog. Subscribers are interested in seeing the face of its author.

Content plan

The content plan is used to structure publications and set up a sales funnel.

When planning your content plan, consider the following:

Customers will rate you on products. Post photos and videos of things you knit for yourself or to order, and describe them.
Remind subscribers that you knit things to order, post promotional posts, periodically arrange discounts, sales, promotions.
Shoot more stories, communicate with subscribers in the comments, arrange live broadcasts - try to get to the top of publications in subscribers' feeds.
Take care of the benefit for your readers, because a circle of interests has gathered here. Share the secrets of even loops, help pick up knitting needles for yarn, arrange a master class on knitting mittens or take a course on creating fashionable cardigan models.
Post about your personal life - subscribers are interested in you as a person too. Get to know them better.

Thematic photos will attract people interested in your products.

Distribute publications by day of the week, rotate topics. For example, on Monday and Thursday, write useful articles, on Tuesday and Friday, post your work with a description, on Wednesday, post an advertisement for your blog, on Saturday, live stream or write a post-introduction, and on Sunday, share a personal event.

List of successful knitting Instagram accounts

Check out the top 5 best needlewomen profiles. Products in the blogs of these craftswomen attract attention due to their individual approach to knitting.

Jamie Hoffman (knitosophy)

Originality in the simplicity of patterns and patterns from Jamie Hoffman @knitosophy. Thanks to floral ornaments, simple patterns, harmonious color combinations, Jamie's clothes adorn women of any complexion. Pay attention to the visual content, here the background is nature.

Jamie Hoffman's blog @knitosophy features many colorful knits.

Callmedwj (dog stuff)

Dana and Jellybean @callmedwj. Dana knits for herself and her little dog, who she says is constantly cold. In addition, she created a website where her products are presented. Dana's positivity is expressed in the bright colors of her clothes, her concern for customers is in trendy and versatile models, and her sense of humor is expressed in family-look outfits for the hostess and her little pet.

Apollo_ness

Polina @apollo_ness. This young knitter knits casual fashion pieces and maintains an elegant blog. This is the media content in which there is a desire to look at the details. Muted, soft shades rule here, and patterns and patterns of knitwear stop the eye. The case when knitting is part of the image.

Polina @apollo_ness is a Russian blogger's account with colorful dresses and sweaters with unusual patterns.