While Instagram and TikTok may be competitors, there’s no reason why you can’t make them work together for your business. If your brand has an account on both platforms, it’s important that your Instagram marketing strategy and your TikTok marketing strategy are working in-sync.
Linking your TikTok and Instagram accounts is also a great way to attract new audiences that may not be following you and increases the amount of eyes on your brand. As a social media marketer, it’s an opportunity you can’t afford to miss out on.
In fact, several big TikTok creators have tried to move their followers over to Instagram. And they have a good reason for doing so. TikTok has been in some hot water in the past, facing bans in several countries, including the US. Similarly, Instagram and Facebook recently went down for several hours, causing a large influx of users to head over to TikTok during the outage. It never hurts to diversify your social media presence so your followers can find you in the event that things go south.
More and more social media platforms are favoring video content these days. Keep in mind that even short videos take time to produce. A 30 second TikTok might look simple, but there’s a lot of attention to detail that goes in behind the scenes – some Reddit users say that it can take them up to 10 to 12 hours to edit a TikTok video! Don’t let that time go to waste by making sure you’re getting as many views on those videos as possible.
Cross-posting your content between platforms is also a great way to build awareness among your audience. It creates more touchpoints where your potential customers can connect with you and learn what you’re all about. Pro-tip: Try creating a campaign or branded hashtag that extends across all of your social media accounts.
Cross-posting doesn’t always mean posting the exact same video and caption to each platform.
Ensure that your content varies from platform to platform – no one wants to see the same recycled video over and over. Serving your audience with a variety of media keeps them entertained and engaged. That doesn’t mean that you can’t use videos from other platforms as part of your content strategy; it just means you have to be smart about it.
Here’s everything you need to know about linking your two accounts and repurposing your video content in fun and unique ways.
Good news – linking your Instagram account to your TikTok profile is simple. Grab your smartphone and follow this handy step by step guide:
You can see an example of what this looks like below:
Voila! It’s that simple. Now when your TikTok followers click the button, it should direct them to your Instagram profile.
If your brand has a large number of Instagram followers, it can work to your advantage to bring your following over to TikTok. Ideally, both platforms should be a part of your plan. For example, you might use your TikTok account to build hype and exposure leading up to a product launch, and then use Instagram to allow those same customers to purchase it afterwards.
Currently, there’s only one way to share your TikTok profile on Instagram – your Instagram bio. Follow these three simple steps to edit your profile link:
While there’s no evidence on whether or not Instagram will punish users for adding a TikTok link to their bio, to be safe, you can always use a feature like Sked’s link in bio tool that allows you to add multiple links to a custom landing page.
Linking your TikTok to your Instagram account makes it easier for you to seamlessly share content between platforms. Want to share a cool hair tutorial you tried out or link your latest cooking video? Here’s how:
You can also save the video first and then upload it to Instagram directly from your gallery or camera roll.
If you post your TikTok to your Instagram feed, don’t forget to make a story about it too so you can draw more attention to it on your page.
Reels are Instagram’s latest feature for short, entertaining video content. Reels are crushing it on the platform right now – Instagram is actively boosting them, so it’s easily one of the best ways to get your content noticed by a mass audience. Reels allow you to create videos that are 15 to 60 seconds long and are filmed in vertical view, similar to TikTok. This makes it the perfect place to repurpose your TikTok content.
A word of caution: Never use recycled videos from other apps that contain watermarks or logos. Remember: Instagram Reels is directly competing with TikTok, and they want to be the go-to platform for everyone to share original content. The best way to please the Instagram algorithm and get that desired reach is to post high-quality, unique content on their platform.
On the other hand, we already know that creating video content can be time consuming. Here’s a few ways to repurpose your TikTok content without angering the algorithm:
Crossposting content is always the best way to get more bang for your buck, especially when it comes to promoting content across your social networks.
The differences in video style can also be a great way to add more variety to your social media content.
Save even more time by using a tool that allows you to schedule and automatically post your video content everywhere. Choose from features like the Feed and Stories planner so you can set it and forget it with Sked Social’s free 7-day-trial.
TikTok allows you to record and edit short videos using your smartphone and add your favorite tunes to complete the experience. The app has nearly a billion users, with 70 million daily users. It’s the perfect complementary app for creating Instagram stories that stand out from the rest.
If you use TikTok and Instagram, you can make sharing easier by linking the two platforms.
By connecting Instagram to TikTok, you can run the app and share your video directly to your Insta account without having to save and upload the material separately. That means that you’ll be able to create unique videos in minutes and share them directly to your Instagram account with just a hit of the button. Your online friends will envy your short videos and wonder how you made them.
If this sounds appealing, keep reading to learn how to connect these two apps on your device.
Before you start, you will need to download TikTok to your smartphone if you don’t have it already. Create an account, and you are ready to add Instagram to TikTok.
Here is a detailed step-by-step process on how to do that:
Your Instagram account is now linked to your TikTok. You can now share your videos directly on Instagram without switching between the apps, saving, and uploading each video separately.
If you ever wanted to unlink TikTok from your Instagram profile, all you have to do is repeat the first two steps. Then, you can follow these instructions:
Linking your YouTube and TikTok accounts is also possible. The process is the same as it is for Instagram, but tap YouTube instead of tapping Instagram in step three. Complete the subsequent steps as in the Instagram example, and your YouTube account will now be linked to your TikTok.
Sharing videos on YouTube is much easier because you don’t have to resize or crop them.
After you’ve linked your TikTok and Instagram accounts, you can easily share your videos. Some users prefer to share all of their videos on both platforms because it increases their analytics, while others want to share with their friends who only use one of the social media sites.
Here’s how to share a TikTok video on Instagram easily:
The biggest issue people have when trying to upload a video from TikTok to Instagram is the aspect ratio. TikTok videos are vertical and have an aspect ratio of 9:16. Instagram has a maximum aspect ratio of 4:5. Which means that you’ll have to crop and edit each video before posting it on Instagram.
Here is what to do if you’re using a PC or Mac:
The process takes a few seconds and is carried out in the cloud, so your device won’t crash or freeze.If you need to resize your video on a mobile device, the easiest solution is Google Photos. Here’s what to do:
As mentioned previously, Google Photos is one of the simpler options for resizing your videos. The app is available for iOS users in the App Store and comes pre-loaded on most Android devices.
TikTok is great. It’s even more fun when you can share your best content with other platforms. If you have more questions, keep reading.
Yes.
Choose the video you’d like to share and click the ‘Share’ icon (it looks like an arrow bending to the right). From here, you can choose to share your video in a message, Facebook Messenger, Facebook, and more.
Without getting into the logistics and underlying causes of why you don’t see Instagram as an option to link, simply delete and reinstall the app for the option to appear. Just be sure you can log back in before doing this, and any drafts are saved to your phone so that you don’t lose them.
Some users may prefer adding a link in their TikTok bio so that others can quickly visit their website or social media pages. You can add the link, but it won’t be a hyperlink, so anyone who wants to follow it must copy and paste it.
Creating an interesting short video on TikTok will take a little more than just adding filters and effects. You will have to come up with something special if you want your video to go viral.
Think about what you want to achieve and experiment will the provided tools until you learn how everything works. It will probably take you dozens of posts before someone pays attention to your content. Don’t let up; you will eventually get your five minutes of Instagram fame.
Even if you've only seen a few posts on Instagram or TikTok, you've probably come across the phrase "link in bio". It appears everywhere, from posts about your favorite brand's products to the latest snaps from the #CottageCore account you follow.
Table of Contents
What does "link in biography" mean?
Where is the link in the bio on Instagram?
Where is the link in the bio to Tik Tok?
How to link in your bio on Instagram
How to link in your bio on TikTok
How to link in your biography with multiple links
Link in bio tools
Create a link in bio landing page with Linktree
Create one-click biography with Moyens I/O
Create a landing page with Unbounce
5 Links in bio tips to get more visitors to your website
Highlight your most important links
Match your links to your goals
Offer value, not hard sell
Keep bio link short
Use emoticons to highlight link in bio post.
But what does "link in biography" really mean? Why do people always use it? Should you also get involved? Let's find out!
Creators on Instagram and TikTok use the phrase "link in bio" to let their audience know that they can get more information related to a post by clicking the URL in their bio.
Anyone can add a link to their Instagram bio, and any business account holder can add it to their TikTok. Once there, the creators pay attention to the link by mentioning it in the published content.
It's rumored that "link in bio" in Instagram captions reduces post reach and engagement, so we ran an experiment to test the theory. Spoiler: they actually say "link in bio" has gone up our engagement and reach but you can watch this video to see the details:
The bio link is the only way Instagram and TikTok creators with less than 10,000 followers can send people off the platform .
Accounts with over 10,000 followers can add links to their stories.
Most creators use their Instagram and TikTok bio to send viewers to one of six things:
… Or all of the above (more on that later).
On Instagram, you'll find the link in the bio in the short description at the very top of the user's profile. It sits below other important information such as the number of posts and the number of subscribers.
Venture North, an organization promoting tourism in the north of Scotland, uses the link in the bio to direct their audience to their website.
To keep things simple, the bio link is in exactly the same place on TikTok. It can be found inside the biography at the very top of the author's profile page.
Adding a link to your Instagram bio is a simple process. So easy that you can do it in just three short steps.
1. Click Edit Profile at the top of your profile page.
2. Enter the target URL (the link you want to promote) in the Website field.
3. Click Submit at the bottom of the page.
And just like that, you added a link to your bio on Instagram.
Quick tip! If you don't see the link when you return to your profile, you probably forgot to click "Submit" before leaving the page.
The process is similar to TikTok. However, most users currently require a business account to add a link to their bio.
If you have a TikTok Creator account and don't have access to the bio link, the first thing you need to do is switch to a business account. To do this:
1. Click on the TikTok menu icon.
2. Click Account Management.
3. Select Switch to Business Account.
4. Select the category that best describes your business.
5. Click Next.
Now that you're all set, you're ready to add a clickable link to your TikTok bio.
1. Click Edit Profile.
2. Click Add Your Website.
3. Enter the URL you want to post on your profile.
4. Click Save.
You now have a link in your TikTok bio.
The problem with the biolink feature on both Instagram and TikTok is that you can only have one. You can't link anywhere else on these platforms, so you'll need to be smart about optimizing your only opportunity.
For most creators, this means turning one link into multiple links with a landing page.
Simply create a landing page containing all the links you want to showcase and link to that landing page in your Instagram or TikTok bio.
And if this is starting to sound a little complicated. Don't worry because there are plenty of tools to help you easily create a multi-link landing page.
Linktree is a free tool that allows you to create a simple landing page with a few links from basic templates. It's pretty easy to set up.
In the free version, you will get templates with some customization options and access to a simple statistics interface so you can see how your page is performing.
If you pay $6/month to upgrade to Pro, you can remove the Linktree logo from your landing page, access better analytics and customization options, and access Linktree's social media retargeting feature.
If you use Moyens I/O to manage your social networks, you can create a link tree from your dashboard using oneclick-bio.
With oneclick-bio, you can create a simple link on bio landing pages with text buttons like the ones Linktree offers.
But you can also add links to social networks and an image gallery.
You can use the images feature to recreate posts from your Instagram or TikTok account in oneclick-bio. But, unlike your posts on the platform, you can add clickable image links in your one-click.bio.
This way, anyone who visits your landing page from your Instagram or TikTok account will be able to access an interactive version of the post they are interested in.
Learn how to create a one-click.bio landing page here.
If you have a little more time and prefer a fully custom bio landing page link, you can create one with a landing page builder like Unbounce.
With Unbounce, you can create a fully branded landing page that perfectly complements your Instagram or TikTok profile. Use a simple drag and drop builder or super intelligent AI to get the job done.
Less is more when it comes to landing pages with multiple links.
Resist the urge to include every link under the sun. The last thing you want to do is distract people from what's important.
Good things to highlight in your bio landing page link include:
Which links you choose to include in your bio landing page link will depend on what you want to achieve.
If you want to build your email list, you can skip the links to other social media accounts, but put your lead magnet and registration in the list front and center.
On the other hand, if you use Instagram or TikTok to increase your sales, you need to focus on your online storefront and the latest sales or giveaways.
Someone who clicked on "link in bio" from Instagram or TikTok is probably new to your content.
So it's best to avoid hard selling on the landing page.
Focus instead on the value proposition. For example, you can:
Both Instagram and TikTok display your full URL in your bio. So you want it to be something short and powerful.
Some links in the bio tools allow you to customize the URL. If you can do it, you should!
You can use this space to mention your brand name and include a call to action. For example:
www.mybrand.ca/learnmore
www.mybrand.ca/sayhello
www.mybrand.ca/shopnow
www.mybrand.ca/welcome
likely to stimulate clicks.
And don't worry if you can't create a short URL in the source. You can use a URL shortener tool like ow.
ly available from the Moyens I/O toolbar to create very fast links.
Once you have a super-smooth link on your bio landing page, you'll want to put in the extra effort to drive traffic to your profile. One way to do this is to use emojis to draw attention to your link in the CTA bio.
However, you don't have to upgrade to full Gen Z. One or two emoticons are enough.
Drive traffic to your website from Instagram with Moyens I/O and manage the rest of your social profiles in one place. From a single dashboard, you can schedule and publish posts, engage followers, track relevant conversations, measure results, manage your ads, and more.
Content
Tik Tok and Instagram are closely interconnected with each other.
Bloggers who are actively engaged in promotion on two services at once may not know how to add Instagram to Tik Tok, but this opens up so many opportunities.
Often users want to link their Tik Tok account to Insta, but they don't even know what benefits this step will give them. Of course, you should not expect any grandiose privileges, but who would refuse a couple of nice bonuses?
In total, there are three "goodies":
Although these benefits do not look impressive, keep in mind that linking an account will take two minutes at most.
Please note! In addition to simplified authorization, an additional account will enhance security. The account will be much more difficult to hijack.
Instructions on how to add Instagram on Tik Tok:
Now the page will display an icon that allows subscribers to go to another social network and rate the photos of their "idol".
Do not hope that Insta's statistics will immediately go uphill - for this, the TikTok account must already be promoted. For the return to become noticeable, some time must pass, because subscribers will not immediately notice the appearance of the “button”
Please note! The audience can always be attracted to a particular action. It is enough to shoot a small “podcast” in which to hint at the appearance of a new link in the profile.
You can also add a link to Insta in the second way. It is usually used if the user does not want to link accounts. The solution is not clear, but the main thing is that the opportunity is present.
You will have to log in and go to the profile editor by selecting another field - "Description".
This is usually used to post a short biography of the author or profile of the channel, but there are also TikTokers who post links to other social networks there.
It is enough to copy the nickname or link to the Instagram profile to the clipboard, and then paste it into the "Description" field.
If the user does not want to synchronize both accounts or wants to upload an old video to Instagram, you can use the manual forwarding function. In this regard, sending will not differ, for example, from VK.
This is something like a “repost”, only this time to another social network:
The same can be done with other services, for example, with the same VKontakte.
What many people synchronize both services for is simultaneous publication.
The thing is really comfortable. The function will save a few minutes of life, which stands out against the background of manual sending.
Instructions:
Please note! There are other icons below. You can upload a video not only to Instagram, but also to WhatsApp and VK, which makes the option extremely convenient.
Now it’s clear how to add Instagram to Tik Tok, but how to log in using it? Almost the same as from any other account:
