How do you make a business facebook page public
How to Create a Facebook Business Page in 7 Simple Steps
If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.
Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.
The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.
If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:
What is a Facebook Business Page?
How to create a Facebook Page for business
How to optimize your Facebook Business Page
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.
Pages can be connected to Facebook ad accounts and Facebook Shops.
How to create a Facebook Page for businessBefore you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.
This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.
So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.
Step 1: Sign upGo to facebook.com/pages/create.
Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.
Source: Facebook
For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.
Source: Facebook
Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).
When you’re happy with your description, click Create Page.
Source: Facebook
Step 2.
Add picturesNext, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.
If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.
As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Add Profile Picture.
Now it’s time to choose your Facebook cover image, the most prominent image on your Page.
This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.
Once you’ve selected an appropriate image, click Add Cover Photo.
Source: Facebook
After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
Source: Facebook
When you’re happy with your selections, click Save.
Ta-da! You have a Facebook Business Page, although it is extremely sparse.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.
After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.
Source: Facebook
If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.
Step 4: Create your usernameYour username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
To create your username, click Create Username on the Page preview.
Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.
Source: Facebook
You’ll get a confirmation pop-up. Just click Done.
Step 5: Add your business detailsWhile you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.
Fortunately, Facebook makes this very easy to complete.
Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.
Source: Facebook
Fill in the appropriate details here, starting with your website.
If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.
Don’t forget to complete the Add an action button section.
Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.
The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.
To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.
Source: Facebook
If you don’t want to complete all of these steps now, you can always access them later.
In the Manage Page menu on the left, just scroll down to Edit Page Info.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.
Source: Facebook
Follow the same steps to republish your page when you’re ready.
Step 6. Create your first postBefore you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.
For inspiration, check out our blog post on Facebook marketing.
You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.
Source: Facebook
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.
Step 7. Invite an audienceYour Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Now you need to get some followers!
Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.
Source: Facebook
Click the blue Invite Friends button to bring up a list of your personal Facebook friends.
Select which friends you want to invite, then click Send Invites.
Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.
To grow your audience quickly, check out our post on how to get more Facebook likes.
How to optimize your Facebook Business Page
Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.
Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.
Add a pinned postIs there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Source: Facebook
Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page.
This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.
Source: Facebook
Make the most of templates and tabsTabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.
If you’re not sure which tabs to include, check out Facebook’s various templates.
Source: Facebook
Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.
To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.
Like other PagesSince Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.
One way to build community is to connect with other Pages that are relevant to your business (but not competitors).
For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.
If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.
To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.
Source: Facebook
Pages will receive a notification when you like them and may check out your Page or even give you a like in return.
Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.
Source: Facebook
Join Groups as your Page
Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)
Review your settingsYour Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the bottom of the Manage Page menu.
Source: Facebook
Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.
Learn from Page InsightsThe more information you have about your audience, the more content you can create to satisfy their needs.
Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.
Source: Facebook
Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.
You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address.
This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.
For more details, check out our post on how to use Facebook Page Insights.
Link to your Facebook Page from other web pagesBacklinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.
Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.
Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.
Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite.
From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.
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Learn how to create a Facebook Page
4 min
By creating a Page, you can use more tools and more easily connect with a wider audience. Before you create a Page, you must have a Facebook profile. Anyone with a Facebook account can create a Page or help manage one, as long as they have a role on the Page.
Create a Page
- At the top of your Facebook home page, select Create and choose Page.
- Name your Page. Learn more about what Page names are allowed on Facebook.
- Choose the Public figure category to describe your Page.
This is a way for people to find you on Facebook when they search for you. - Enter relevant information. Once you've finished, select Continue.
- Add a profile photo for your Page. When you've finished, select Next or Skip.
If you'd like to do this later, you can skip this step for now. - You can also add a cover photo for your Page.
If you'd like to do this later, you can skip this step. However, we recommend that you add a cover photo as Pages with a cover photo tend to get more likes. When you've finished, select Continue to go to your new Page.
!
Once you've created a Page, you can edit almost anything on it at any time.
- At the top of your Facebook home page, select Create and choose Page.
- Name your Page. Learn more about what Page names are allowed on Facebook.
- Choose the Public figure category to describe your Page.
This is a way for people to find you on Facebook when they search for you. - Enter relevant information. Once you've finished, select Continue.
- Add a profile photo for your Page. When you've finished, select Next or Skip.
If you'd like to do this later, you can skip this step for now. - You can also add a cover photo for your Page.
If you'd like to do this later, you can skip this step. However, we recommend that you add a cover photo as Pages with a cover photo tend to get more likes. When you've finished, select Continue to go to your new Page.
!
Once you've created a Page, you can edit almost anything on it at any time.
Page categories
When you first create a Page, you are asked to choose whether you are a business or brand, or a community or public figure. Depending on your Page's category, different features are available for your Page.
These categories help people find your Page, and visitors will see them in your Page's About section. Learn more.
PAGE FEATURES | Business or brand | Community or public figure |
|---|---|---|
Short description | ||
Website | ||
Services | ||
Ratings and reviews | ||
Email address | ||
Address | ||
Check-ins |
Page templates
When you choose a category, Facebook suggests a template for your Page layout.
These templates have tabs and sections designed for your needs. To change your Page layout, go to the Templates section in your Page's settings.
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How to create a Facebook page business
Although he is actually more hands-on than his peers and colleagues in using a PC, he thinks the task at hand is important. You use Facebook on a daily basis, but you have never done this procedure and now you want to know how to solve it so as not to make a bad impression.
Well, if that's the case, you're lucky enough to stumble upon this tutorial of mine - rest assured, I'm here to help you. Sit back, take a few minutes of free time, and follow my instructions for how to create a business page on facebook You will see that you can't go wrong. Happy reading and good work.
- How to create a Facebook business page (Web)
- How to create a Facebook business page (Android / iOS / Windows 10 Mobile)
Index
- 1 How to create a Facebook business page (Web) )
- 2 How to create a Facebook business page (Android / iOS / Windows 10 Mobile)
How to create a Facebook business page (web)
If your goal is to create a business page on Facebook, you will probably be interested in knowing in detail how to perform this procedure.
The first thing you should know is that the creation of a Facebook page can take place directly through the official website of the social network via The Facebook application is available as a free download for mobile phones and tablets.
In both cases, you only need to create a Facebook page - this is a profile on a well-known social networking platform, because in order to continue creating a Facebook page, you will first need to log into Facebook with your profile, so then follow the instructions that I am going to give you step by step.
You should also be aware that Facebook pages are created and managed by administrators: they are none other than the people responsible for creating and managing a company page in all aspects. Thus, if your company has instructed you to perform this operation, you should keep in mind that the Facebook company page must be created and managed through your personal account.
Don't worry: your personal information such as your first name, last name or email address will not be displayed on the created Facebook page.
With these fundamental questions out of the way, let's get to the heart of the matter. To create a Facebook page, after logging into your profile, go to the official website of Facebook for Business and click on the button Create Page which you can see in the top right corner.
Once you have clicked the Create Page button, you will be redirected to the initial section dedicated to creating a Facebook page. Then you will need to select option Company or brand by clicking on the appropriate button Starts and follow the instructions on the screen to complete the page creation process.
Therefore, you must record el Page title y el category last membership in the proposed text fields. To specify a category (eg website o Retailer ), you need to start typing the term and then select one of the suggestions below. When the operation is completed, press button Follow move forward
Now choose if upload 's profile picture for the page (by clicking the appropriate button) or if jump step.
Then repeat the same operation for Cover image of It is. You will be automatically redirected to the main section of your new page, through which you can manage all of its content.
To make your page more complete, you must enter all the information associated with it. press button [...] under the cover image, select the element edit page info in the menu that opens and fill out the form provided with information such as phone number , website links, geographic location and so on
Then click on X located on the top right side to close the page information form and start promoting it by clicking the button Contribute located on the left sidebar. If you need more information on how to advertise a page on Facebook, please refer to the guide I have dedicated to this topic.
How to create a Facebook business page (Android / iOS / Windows 10 Mobile)
If you want to create a mobile Facebook business page, you need to install the official Facebook app for Android, iOS or Windows 10 Mobile.
If you don't know how to do this, please read my guide on this topic.
Once the installation is complete, log in to your account and press the ☰ button (located in the lower right corner on iOS and upper right corner on Android). Then select item page on the screen that opens, press the button + Create (on Android) or voice Create page (on iOS) and press the button Starts .
Now write the name you want to assign to your page in the corresponding text field press the button Venga and select one category in the corresponding drop-down menu (for example, Brands and products o Local business ), then one subcategory in the menu that appears below and click the button. Venga .
On the screen that appears later, enter the address website link to the page and click Venga .
If you don't want to visit any website, tap Ignore which is in the top right corner. Finally, select to add a profile picture and/or cover image for the page, and if yes, select a photo from your device. Or press option Skip to skip the procedure.
Game over! Now press the button Visit page to view your page and follow the advice you will find in the Basics field of the new page to add all the information related to the latter.
To see the full list of information that can be entered on the page and fill out the relevant forms, scroll through the tabs under the buttons for publishing content, select the tab Información and touch the subject Edit information about page it appears next.
Finally, fill out the forms that are offered to you on the screen, save your changes and start promoting the page following the tips you will find in my tutorials on how to increase the number of likes on Facebook and how to advertise a page on Facebook.
How to transfer Facebook to a business account: a step-by-step guide How to transfer Facebook to a business account: a step-by-step guide
Content
- The difference between a personal and business Facebook account
- 8 reasons to start a Facebook business page
- Step by step guide to converting Facebook to a business account
- Changes after switching a personal account to a business Facebook page
- Useful settings for a business page on Facebook
- 5 cases when you should transfer Facebook to a business account
The American social network has become more than just a personal page for you, and want to earn money from it? To do this, you must know how to transfer Facebook to a business account. A new stage of your entrepreneurship will begin with this step.
But far from everyone knows exactly how to make it, which is why they miss the opportunity to find their customers and buyers on the social network.
With our article you will instantly cope with this task. Below is a step-by-step guide to transitioning a personal profile to a business track. You will also learn about useful features of the updated page: from communicating with potential customers to creating a store on Facebook.
Difference between personal and business Facebook account
Before using Facebook to earn money, you must create a personal account. It is a user profile open to one person.
- Account :
- Must reflect the real name of its owner (this is a condition of the social network). If desired, the user can specify other personal data - city of residence, place of work, where he studied, etc.
- In a personal profile, you can not do business, offer products (services), as well as conduct professional work. Otherwise, you can get into the ban.
- Posts are published on behalf of the user;
- Maximum friends per profile - 5 thousand people.
- Business account . Created by the owner of the profile in the social network Facebook. It can be run by a public figure, company or thematic group:
- All business page content and information must be public, it is not allowed to change the privacy level here.
- Management of such an account can be carried out by several users (the functions of each of them and their rights are determined in advance).
- You can delegate your authority to another user.
- The business profile owner can write their own posts (and they will appear among visitors' posts) or post information under the page name (this content is located in the news feed).
- Such pages do not have friends, their audience is subscribers who are added there on their own and without the consent of the administrator (there can be as many as you like, without restrictions).
- The main difference is paid advertising (for promotion) and a full assessment of the main statistics (attendance, coverage, views, etc.
).
This is important : The feed generation mechanism works so that a person sees friends' posts first. In short, it is not so easy for business pages (hereinafter referred to as BS) to get into the news to their subscribers. Paid advertising will help improve the situation.
8 reasons to start a business page on Facebook
When talking about how to convert Facebook to a business account, the main thing is to understand why you need to start such a page. What does she give her owners?
-
Allows you to promote your business , conduct social activities, engage in branding, meet social needs, etc. BS helps to promote the company, increase its sales (or expand the provision of services).
By the way, the entrepreneur's friends can be his clients. Simultaneously with the BS, you can maintain your personal profile in order to solve family and private problems, as well as to exchange information.
-
Display statistics . A business profile allows its owner to see how the page works and how the target audience behaves. The user can evaluate: the number of impressions, how many people read the posts, the number of active actions on the BS, etc.
It can manage followers and group members, get fan demographics, etc.
- Displays sponsored ads . A business page is required for those who are focused on their own promotion and advertising campaigns on Facebook. Without it, you won't start targeting even in the Instagram app.
- Business tools . BS on Facebook gives owners access to useful business services (managing a product catalog or FB store, posting vacancies, holding meetings, getting personal business correspondence on a page, connecting instant articles, engaging potential customers, etc.).
- Increases the control level . For companies with multiple departments or entrepreneurs with multiple employees, a Facebook page allows you to manage employees and post profile content there.
- Financial profit . Influential or popular firms can earn revenue from publishing their posts, advertising or branded content.
- Sales organization . So far, only BS allows you to create product tags (shopping tags) for Instagram.
- Online business card . A company or entrepreneur can make a prototype landing page with a menu of products or services being sold. A link to it is usually placed in a personal account or on a website.
Step-by-step instructions for transferring Facebook to a business account
Now let's look at step by step how to transfer Facebook to a business account.
- Stage 1. We connect the BS .
We go to the personal profile of the social network (or open a new one), go to the "Menu" and click on the "Page" item. You can simply follow the link https://www.facebook.com/pages/create and create it there.
- Stage 2. We form the description .
In the window that appears, write the name of the future BS, select a category and compose a descriptive text.
The profile name has a number of conditions. Do not use the font-"ladder" type "Cafe", if it is not due to the nomen of the company.
If the business page is not considered official, you cannot write the definition "official". FB also forbids using its own social network brand in the name. All other naming requirements are listed in the Help Center section.
This is important : think carefully about the name of the page, because you will have to change it through a support ticket.
To create a BS category, there is a choice, but no more than three tags (labels) per page. Let's say for a coffee shop you can take "food and drinks", "cafe", "food delivery". It is easy to select the appropriate option from the drop-down menu.
So, when you enter the word “service”, Facebook will display several sentences “correspondence service”, “taxi service”, etc.
We select the most relevant of them.
The text of the description will go to the "Information" section, where the visitor can get acquainted with the field of activity of the company. This block is limited to 225 characters. Concisely state the purpose of the page, what you do, what services you offer to customers.
If a company, for example, sells stationery, then you write "We sell stationery in assortment in St. Petersburg and the Leningrad Region."
So, the description is ready, the tags are selected, the information is added. Click on the "Create Page" button and move on.
- Stage 3. We draw up a business profile .
You can add a profile photo to the new BS, then set the cover. Optimal dimensions:
- 170 * 170 pixel - for the logo;
- 1640 * 856 - for the cover.
Click "Save".
- Step 4. Set up the page.
In essence, the profile is ready. It remains to come up with a short name and, if necessary, add a button.
The "Short name" option allows you to change the URL of your page to your liking. For example, facebook/coffeebreak-1345353354 can be changed to facebook/coffeebreak. This link is easier to remember and looks better on flyers.
Important point ! Only unoccupied names and symbols (with the exception of numbers) can be used in the name.
Button: it is possible to change its name to a phone number or a link to a resource (Whatsapp messenger, product catalog).
- Step 5. Add company location, opening hours and website address .
The FB homepage will prompt you to complete the setup right now. But this action can be postponed and done later by going to the "Page Information" settings section. Once again, we list the important steps:
- We publish the site address (contact phone number) or note that there is no Internet site.
- We set the opening hours: 24/7, according to the schedule or "Closed".
- We write the location: city, address, postal code. Specify a geographic label (icon on the map) to use it on Instagram.
If you select a category from catering, the social network will ask you to make a tab for the menu with uploading photos of dishes, their prices, payment method and delivery information.
Changes after transferring a personal account to a business page on Facebook
So, we have figured out how to transfer Facebook to a business account. After the changes made, you will have two profiles - personal and for business (before that there was a one-way transition, which caused the need to re-register a private joint stock company).
Your profile name, profile photo and theme picture will be the same as on the page. If desired, for the BS, you can change the number of subscribers or friends. Here you can filter the list of copied photo and video content.
What will happen to followers, friends and friend requests ?
- All of these options, adjusted by you personally, will automatically transfer the desired people to the business profile.
Requests will also be reflected in your FB account. - Private profile subscribers selected by you will be transferred to the BS and removed from the personal account.
All of these people will receive notifications about your new site.
Useful Facebook business page settings
If you don't want your readers to leave posts in the news feed (the system allows this), you should disable this option in the "General" section of the settings. Select the audience you can post on your business profile. There is also an option for automatic subtitles for videos.
- How to disable external posting in the BS feed ?
Enabling this feature prevents visitors from writing anything in the business feed.
Procedure: Settings - General - Visitor Posts - Prevent other people from posting on my page.
- How do I set up an audience for your news?
By enabling the function, you choose who will see the news content of your BS based on gender, age and preferences.
The option is enabled when creating a post.
Procedure: Settings - General - Audience Feeds and the status of publications.
- How to block spam and obscene language ?
You can list the stop words that Facebook will block. The social network already has a built-in swear word filter that operates automatically based on user complaints about inappropriate content.
Procedure for enabling moderation: Settings - General - Page Moderation.
Set up the prohibition of bad words: Settings - General - Filter obscene expressions.
- How to promote FB page using recommendations?
A business profile can easily fall into the "Recommendations" category - a special block with a list of pages selected to be shown to social network visitors. There is one drawback: as soon as you appear in the recommendations, the same list will be reflected on your BS.
Procedure: Settings - General - Suggestions for related pages.
- How do I change the look of a business page using templates or tabs ?
On Facebook, you have the ability to set up a professional profile and the order in which its tabs are placed: services, gallery, jobs, menus, etc. Having an idea of how to transfer Facebook to a business account, this will not be difficult to do.
The service offers ready-made designs for well-known personalities, companies, shops, restaurants. A template is a selection of buttons and menu sections, on which the display of posts and the rearrangement of other BS blocks do not depend.
Procedure: Settings - Templates and tabs.
Separate items of the finished menu can be removed and do without reviews, vacancies, offers, etc. But the key points must be left. So, information, videos, photos and the community will remain in place. But you can swap them around as you like.
- How to add services to the BS on Facebook ?
First you need to make this tab active in the main profile menu.
Procedure: Settings - Templates and tabs. Activate "Services" there. Then return to the page and click on the created tab.
How to add services: specify the name and cost, write a description, set the time and upload a picture. Changes must be saved.
Putting this “product” into the cart or ordering a service from a visitor to your BS will not work, since this card is static and informative.
This option is useful when creating a business card, because the FB business profile can become a version of the landing page (landing page).
- How to place a menu on BS ?
Similar to adding services: Settings - Templates and tabs. In the tabs, activate the "Menu". Then return to the page and attach the position.
The new section can be filled with photos of dishes, their names (preferably with the price) and information about the company (what kind of cuisine, payment methods, delivery, cost and average bill).
- How to set up a store in the FB business account?
To do this, you will first have to make a catalog.
Procedure: Commerce Manager - Create Catalog.
An important nuance : you need to have a personal AK in the Business Manager service in order to then associate it with this directory.
You must select the type of goods included in your assortment: real estate, retail, tourism, cars, media content. Think about how to make product cards further: download them from the site using partner resources, or create them yourself manually.
Choose whatever you want, no additions needed here.
Then define an AC in Business Manager to associate it with the catalog. Click the "Save" button. The catalog will then show up in your Commerce Manager. You need to enter it and fill it with products (photos, descriptions, cost, links to IM cards where you can make a purchase).
Once added, click "Load Products". Now turn on (activate) your store on the BS.
Return to FB and add a new section to the menu: Settings - Templates and tabs - "Store".
Go further to the main page, click on the newly created tab and log in to Commerce Manager to make a store. Follow the required procedure (indicate the payment method, link to the page, advertising account, catalog), then send the questionnaire to the moderator.
Without a catalog on the social network Facebook, it will not be possible to put shopping tags on Instagram, because access to them will open after creating a list of products in the "Usage scenarios".
- How to delete (hide) business profile FB ?
So, we have seen how to transfer Facebook to a business account. Now we will learn how to hide the page so that it is available only to the owner and moderators. Others simply won't see it.
Procedure: Settings - General - Page Status - Page removed from publication.
If you want to delete the BS as unnecessary, proceed as follows: Settings - General - Delete Page. It's all.
5 cases when you should transfer Facebook to a business account
Converting a personal profile to a commercial one is useful in the following cases:
- Restructuring - when you need to reform your personal AC and business profile to use the BC for personal purposes, and vice versa.
