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How to link something on instagram post


5 Ways on How to Post a Link on Instagram

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:

show

  • 1. How to add a link in Instagram Bio
  • 2. How to add a link to an Instagram post
  • 3. How to add a link to an Instagram Story
  • 4. How to share a link on IGTV
  • 5. How to add a link on your Instagram profile
  • To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.  

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile. 

Here is how you can do it:

  1.  Go to your Instagram account and tap ‘Edit Profile’
  2. Paste your desired link into the empty Website field
  3. Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving. 

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. 

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page:

https://feedlink. link/

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers. 

However, it is not likely that someone will actually bother to remember your link and type it all over again. 

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

  1. Tap on your profile photo and hold to add a story
  2. Take a photo or upload it from your phone gallery
  3. Tap on the top Sticker icon
  4. In the sticker menu, browse for the Link Sticker
  5. Select it
  6. Add the link and tap ‘Done’
  7. Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.  

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description. 

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

  1. Open your Instagram Story camera
  2. Tap on the top ‘link’ icon
  3. Choose an IGTV video
  4. Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story. 

Once clicked, your video will open. 

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Create multiple links for your bios.

Easy setup · Cancel any time

Can I Add A Link In My Instagram Post?

Instagram is a social media site known for allowing its users to post pictures and Stories. But, there’s another aspect to Instagram as well.

Many users run businesses and use the social media platform for marketing. To properly market a product, users must direct others to their web pages, YouTube channels, or other sites. But, how do you add a clickable URL to an Instagram Post?

This article will teach you how to add links to your Instagram post and help with some other tips.

How to Add a Link to an Instagram Post

Posting a link to an Instagram Post isn’t as easy as one would think. Instagram limits links to protect users from spam and scams. Unfortunately, this means we’ll have to use some workarounds to our Instagram posts to get users to click links.

Add a Link to Your Bio

If you’re set on a standard Instagram post, your best bet is to add a link to your Bio. Then, let people know to visit that link in the captions of your post.

  1. You can use the hashtag, “Link in Bio,” to highlight the text making it stand out more.
  2. Then, users can tap on your profile and click on the link.

The downsides to this method are plentiful. First, the user needs to see the Link in Bio text. Next, they need to click on your profile, and then click on the link. If you have multiple links, you’ll need a Link Tree, further complicating the process.

But, there are other ways to add links to posts on Instagram.

Add a Bit.ly Link

Another option for adding a link to your Instagram post is to create a Bit.ly link and post that in the captions. There are a few drawbacks to this method, too, because your followers will need to copy and paste the link into a browser. Those casually scrolling likely won’t take the steps necessary to visit your website.

But, with a great ad campaign, this method shortens the link making it easier for your followers. Here’s what to do:

  1. Open a web browser and create an account on the Bitly website.
  2. Choose a subscription plan. If you need less than 50 links per month, the Free plan will work fine.
  3. After setting up your account click
  4. Enter your URL into the second box from the top. Then, click Create.
  5. Now, you can copy your bit. ly link into your Instagram captions.

If you have a short and simple link it’s probably best to use that instead. But, if you need to direct your followers to a longer URL, the Bitly link works better.

Create An Instagram Story

If you want the easiest solution, you’ll need to forego the Instagram Post altogether. Although a Story is only available to your viewers for 24 hours, you can add a clickable link without any workarounds. Here’s what to do:

  1. Open Instagram and tap on the Post option in the upper right corner.
  2. Tap on the Story option.
  3. Record or upload your Story. Then, tap the Sticker icon.
  4. Tap on the Link sticker.
  5. Insert your URL in the text box. Then, tap Done.
  6. Now, when you post your Story, users can tap the Sticker and go straight to your website.

If you want to keep your Story past 24 hours you can turn it into an Instagram Highlight. The Highlight will remain on your profile until you delete it.

Frequently Asked Questions

Instagram is an excellent place to market your goods and services. But, there are a lot of rules on the platform. This section will answer more of your questions about adding links to Instagram.

Why doesn’t Instagram allow clickable links?

As frustrating as it is, Instagram has a very good reason for limiting linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles. Instagram has since taken a firm stance against excessive self-promotion.

Instagram reacted to the abuse of its platform by banning clickable links altogether.

What about companies that promise workarounds?

Some companies like Linkin.bio and Link My Photos promise to get working links into posts or to fashion Instagram profile pages that can support multiple links.

However, these services cost money and are typically marketed to companies that want the capability to support regular self-promotion without always purchasing Instagram ads.

Fine, How Do I Advertise On Instagram?

If you are interested in creating a linked advertisement, go to Instagram’s advertising page. You can create Story ads, photo ads, video ads, carousel ads, or collection ads.

There are three ways you can purchase Instagram ads. You can just select the posts you want to promote and promote them. You can use the Facebook Ad manager, or you can use the Instagram Partners program to get help with your Instagram advertising.

Do you have any thoughts on posting clickable links on Instagram? If so, please leave a comment below.

How to add a link to an Instagram post

Share!

It is hard to imagine promoting your business or making money on affiliate programs without using links. Active links allow you to connect Instagram with other social networks or advertise products from an online store. But clickable links are Instagram's weak link. In fact, you can insert just one active link in the profile header.

In today's article, you will learn how to get around this limitation. We will look at all the ways to add links to posts. nine0003

Program for promotion on Instagram - SocialKit:

  • Collecting and filtering the target audience
  • Masslooking, massfollowing, massliking
  • Delayed posting of photos, videos and stories
  • Mailing in Direct, autoresponder

Registration >>>

How to add a link to an Instagram post: an overview of all methods The disadvantage of this method is obvious. nine0003

An interested user will have to copy and then paste the URL into the address bar, which will negatively affect the conversion of leads and customers. But an inactive link can be inserted into each post.

Please note: mobile users do not have the ability to copy the text under the post. So, it is worth adding only short links that are easy to remember. If necessary, you can shorten the link through GOO.SU or another service.

Insert in profile

Users with more than 10k followers can attach a clickable link to their story.

To do this, create a story, click on the link icon and paste the desired link into the field. Add other elements and publish the disappearing post.

If you have less than 10 thousand followers, write in the story or in the post "Follow the link in the profile." Add a clickable link to your account description.

By the way, you can insert a link to the site or to a specific article or broadcast in the header. Regularly update the clickable link in your profile description and let your followers know about it. Motivate them in your posts to go to the address you need. nine0003

Use a special service

You can use services to create multilinks. For example, the LNK.BIO platform. It will allow you to create a business card page with an unlimited number of active external links. These can be active links to websites, landing pages, social networks, instant messengers.

LNK.BIO has a free version. Its main disadvantage is random, not your branded URL. In addition, users of the free version cannot track links and access statistics. The price of using paid tariffs is from $1 per month. nine0003

Make a mention

In posts, you can add an active link to the user's page. To add a link to a user in a story, select the "Mention" sticker and enter a nickname. To bulk send via mentions, use the mass tag feature in stories in SocialKit.

To insert a mention in a regular post, enter the user's nickname followed by the @ sign. in front of him. For example, @likmua.

Creating a mention does not require searching for the name of the desired person - write its first letter and select an account from the suggested by the system. Also, you can use mentions when setting up auto-posting on Instagram - first, parse the list of users who need to be mentioned, and then add them to the SocialKit program from a text file. nine0003

Start ads

Business account holders can promote stories and posts. Official targeted advertising allows you to attract a new audience and attach links to redirect users.

To get the most out of it, redirect your audience to pages that are directly related to the topic of the post. Complement your post with an eye-catching visual and a relevant call to action.

How to insert a link in a promoted post:

  • Log in to your Facebook advertising account. Click "Create", select "Advertising".
  • Select the objective of the advertising campaign.

  • Decide on a campaign name and budget.
  • Set up targeting.
  • Specify ad placements.
  • Enter a budget.
  • Select a paid promotion post or create a new creative.
  • Add a title, ad text, and a website link. nine0012

  • Choose a call to action - it will be on the button in the ad.
  • Click "Confirm" and wait for the moderation result.

After receiving the corresponding notification by email and Facebook, your target audience will see the advertising post with the added link. Read more: How to run targeted ads on Instagram.

Conclusion

An active Instagram link can be attached to a post in an ad or bio. Only non-clickable external links and mentions (links to users) can be added to posts and stories. If you want to be able to add links to stories, get 10 thousand subscribers. nine0003

Useful links :

  • Service for downloading photos and videos from Instagram
  • How to parse phones from Instagram
  • Mass reactions in Instagram Stories



How to make a link to a post in stories (instruction)

Hello! In this article, you will learn how to link to an Instagram post in stories in a variety of ways. There are many tutorials on the web on how to add a link to a post. But some of them are already outdated. We have collected only relevant working methods and personally tested each one. nine0003

1. 7 ways to make a link in stories to a post

1.1. Method 1. How to make a clickable post in stories

1.2. Method 2. How to place a link to a post in stories through a mention

1.3. Method 3. How to add a copied link to the post to the story

1.4. Method 4. How to publish an Instagram story with an active link to Reels

1.5. Method 5. How to link to IGTV in stories

1.6. Method 6. How to make a link to the mask in Instagram stories

1.7. Method 7. How to attach a link to a story using Facebook Ads Manager

2. How to add an external link to a story

3. Examples of links in an Instagram story

4. Why insert links in a story

5. Conclusion

7 ways to do link in stories to post

We have collected all possible ways to add a link to Instagram stories - both very simple and more complicated. They will help to share any publications with subscribers. nine0003

Method 1. How to make a clickable post in a story

This is one of the fastest and easiest ways to add a link to a post in a story. Find the publication on your page, and under it - an airplane icon (or a bird, they call it differently). Click it. A menu will open where select "Add post to your story".

How to swipe on a post in Instagram story

Then post the video. If you want to hide the story from prying eyes, select not “Your story”, but “Close friends”. We talked about other ways to hide stories in a separate article. nine0003

After that, a preview of the post will appear in the story. And by clicking on it, the user will open the link. In the same way, you can add someone else's publication to stories.

Important: Marketers and SMM experts advise adding a content plan for Instagram to stories with links to publications. This will increase your post reach. Stories have higher engagement as they only last 24 hours (with the exception of highlights). People are rushing to see what the account owner has posted. Therefore, stories are just an ideal format for promoting posts. nine0167

Method 2. How to place a link to a post in stories through a mention

In this way, you can insert a link to any account in stories. Turn on the camera and click Create. Then:

  1. Go to stickers;
  2. Select the Mention sticker;
  3. Use the @ sign to add the nickname of the account you are linking to. Choose the right one from the Instagram prompts;
  4. Add other elements and post a mention story. nine0012
How to add a swipe to stories via a mention sticker

This method makes sense if you want to share not just one post, but the whole page. For example, to promote your other account.

Method 3. How to add a copied link to a post to your story

To insert a copied link to your story, both to your post and to someone else's, click the three dots at the top right above the publication. A menu will appear where select "Copy Link". And then it can be inserted through a special sticker. What - we will tell further. nine0003 On the left, copy the link to your post, on the right - to someone else's

Method 4. How to publish an Instagram story with an active link to Reels

If you want to promote your Reels, try adding a link to them in the story. To insert a link to your or someone else's rails, click on the "airplane" at the bottom right. A menu will appear, select the option "Add Reels videos to your story" in it. An active link will appear. And then, if necessary, add a beautiful design to the stories.

How to attach an active link to Reels

Please note: If you add a call to action to the link, you will get much more clicks. Intrigue the user, motivate him to swipe. Posting also has an effect. Treat it like you would create regular advertising creatives – the preview should be catchy.

Method 5.

How to link to IGTV in stories

Instagram allows you to add links to stories and IGTV videos. Although now IGTV is losing ground more and more to Reels short videos and has gone into a separate application, it still has its own audience. nine0003

If you want to share something important from Instagram-TV, log in to the app with your account. Then click on the same airplane icon.

And select "Add video to your story"

Method 6. How to make a link to the mask in Instagram stories

Adding a link to AR effects on Instagram is not easy, but very simple. Open the story camera and go to the mask directory. Find the desired effect through the search. Take a story with a mask and publish it. The link will appear by itself, in the upper left corner. The name of its creator will also be there. nine0003 An active link to the mask is added to stories automatically. You don't have to do anything

Method 7. How to add a link to a story using Ads Manager Facebook

This is the most hardcore way to add a link to a post in a story. But for affiliates, marketers and everyone who makes money on Insta, it’s quite a worker. Its main advantage is that the link will be seen not only by your subscribers, but by the entire advertising audience.

Go to Facebook Ads Manager and create a new ad that will be featured in Instagram stories. When configuring, specify a target based on where users should go. Add a targeted link to your Instagram page or to an external site. nine0003 In our example, the goal is traffic, we will add an external link

As usual, set up the audience, advertising budget and other parameters. Select ad placements manually - these will be Instagram stories.

Other placements can be selected if desired. The main thing is that the ad format is suitable

So you can attach links to posts on Instagram and external resources for advertising in stories.

How to add an external link to stories

An external link in stories is a link to any resource outside of Instagram. Until recently, it was possible to insert a swipe into a story only through the “chain” icon. He appeared on promoted accounts - more than 10,000 subscribers. But in the fall of 2021, Instagram made the link sticker available to everyone. Now, even if you do not have a dozen subscribers, you can add an external link - swipe in history. Here's how to do it:

  • Open the story camera and click on the "Create" icon;
  • Click on the sticker icon;
  • Select "Link" sticker;
  • In the window that opens, enter the link text or paste the copied one;
  • Be sure to see how it looks - there is a "Preview" function;
  • If everything is ok, post the link in the story.
Adding an external link to the story

The published link will be active: the user will be able to go to the site outside of Instagram. Or, if the link is internal, open the post. nine0003

Examples of links in Instagram stories

We have specially collected examples of what a link added to a story looks like. The first option is a sticker link to an external site. Yes, AffTimes also has an Instagram.

And under the sticker with an external link - a mention of the account

On the next screen - an active link to the post in the story. You can see the preview of the publication, and if you swipe, the post will open.

By the way, there are other similar collections on our Instagram

And the third example is the mention of an account. There are several of them in this story. Again, everything works. If you click on the mention sticker, an active link to the acc. nine0003 You can insert as many stickers as you want into the story - the main thing is that it is readable

Why insert links into stories

First of all, it is useful to insert links into stories to promote your own page. If you promote posts like this, your reach will grow. We have already said that stories are viewed more often than regular posts from the feed. And through the transitions, you will gradually gain activity under the rest of the posts, including rails and IGTV.

Account promotion is not the only reason to add links in stories. They also do it to:

  • Get leads for Instagram - through announcements of discounts, product or service updates;
  • Get more clicks to the site - including to the landing page or proclus in traffic arbitrage;
  • Promote your masks - you can also earn money on them, and not bad;
  • Easily share posts - videos, contests, subscriber games, and anything your audience is interested in.

It doesn't matter if you make money on Instagram or just keep a personal blog. Links in stories will help you promote the page, raise the reach of posts, and get clicks to the site. Therefore, we advise you to add them. But not too often - the same type of announcements of publications are also boring. It is best to make a content plan and post according to the schedule. nine0003

Conclusion

In Instagram stories, you can add a link to literally any publication - post, rils, IGTV and even a mask. If we missed some way, write in the comments, we will supplement the guide. And ask questions. We will definitely try to answer them!

How to make a link to a story post?

There are several ways to insert a link to a post in an Instagram story. You can share your posts directly in stories, and the link will be active. The same goes for Rils and IGTV videos. You can also share links to other people's posts. Or copy and paste via sticker. nine0003

How do I add a link to the story if there is no icon?

Nobody has a link icon on Instagram right now. But since the fall of 2021, the link sticker has become available to everyone. Just select it, enter the link and add it to your story. And then you can add other design elements.

How to publish a post in stories with an active link?

Click on the "airplane" next to your post.

Learn more