How to increase views on instagram post
10 Simple Tactics You Can Try Today
Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement.
But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm.
In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today.
Buffer for Instagram now comes with direct scheduling! Schedule single-image or video posts or set reminders to post multi-image posts at your best times to grow your Instagram following. Learn more today.
Understanding the Instagram Algorithm
Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.
We’ve dug into the Instagram algorithm and broken down the seven key factors of the Instagram algorithm. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first.
Learn about the Instagram algorithm
10 ways to boost your Instagram reach today
So how can you increase your organic reach on Instagram? Here are the 10 powerful ways you can do that:
- Find your optimal posting times
- Experiment with videos
- Host contests or ask questions to encourage engagement
- Curate user-generated content
- Tell Instagram Stories
- Go live on Instagram
- Use Instagram ads
- Post less
- Create specifically for Instagram
- Be a great Instagram user
Let’s dive in!
1. Find your optimal posting times
Even though Instagram uses an algorithmic timeline now, optimal posting times are still relevant as Sue B. Zimmerman, suggests posting when the majority of your audience is online:
It may take time to get a long-term understanding of your followers’ activity, but it’s important to make sure you’re posting when the majority of your audience is online.
If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day.
Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content.
2. Experiment with videos
Several studies have found that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. On first look, it might seem that photos are better than videos for engagement — and it could well be!
On closer examination, we might draw a different conclusion. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos!
It is not certain if the Instagram algorithm values likes and comments equally or one more than another. But since commenting requires more effort from a user than liking, it’s possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes.
Last year, Instagram found that the video watch time on Instagram increased by more than 40 percent over a six-month period. At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram.
To make things easier for you, you can now schedule videos to your Instagram business profiles using Buffer.
3. Host contests or ask questions to encourage engagement
Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. We found that hosting a giveaway contest is an effective way to engage our followers.
Some of the call-to-actions we have tried are:
- Enter to win by sharing your favorite emoji party combo in the comments below ?
- To enter, simply tag a friend below who you would “Vote” for as your favorite marketer and you’ll both be entered to win!
- To enter tag a friend below who you know is rocking it on social media! ?
- What’s on your reading list this week? ? Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! ❤
While giveaway contests usually generate more comments than usual posts, we try to give it a few months in between each contest to keep things fun and exciting.
Something that we do more often is asking a question in our Instagram posts. Several of our most-commented posts (excluding contest posts) are posts with a question such as this, this, and this.
4. Curate user-generated content
Brian Peters, our digital marketing strategist, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months. His secret? User-generated content.
Curating user-generated content can encourage those users to engage with and share those content. Since the Instagram algorithm considers users’ relationships when ranking content on their feed, building relationships with your users through Instagram might also help your content rank higher on their feeds.
Apart from organic reach, Crowdtap found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional media and other non-user-generated content. This makes user-generated content a valuable strategy to try.
If you would like to repost user-generated content on your Instagram profile, we would love for you to try our Buffer for Android or Buffer for iOS mobile apps, which can help speed up the process.
5. Tell Instagram Stories
In our State of Social Media 2016 report, we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories. There’s a great opportunity to stand out before it gets too crowded!
Instagram Stories take a prominent position on the Instagram app — above the feed. This allows you to stay on top of your followers’ feed and grab more of their attention. If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds.
It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Spend the time to craft great Stories to help them rank better.
6. Go live on Instagram
A similar “trick” is to go live on Instagram. When you use live video, you will appear right at the front of the Stories feed, assuming no one else is live at the same time. The “LIVE” logo also makes your profile photo more prominent in the Instagram app.
Social Media Examiner found that the more they went live on Facebook, the more their non-live content received exposure. Michael Stelzner said that one reason might be their brand is in front of their fans more often so the fans might go to their Page to see their content more — even if the fans don’t watch the live video.
This effect could play out on Instagram, too. Seeing your logo at the top of their feed might encourage your followers to check out your Instagram profile.
From our State of Social Media 2016 report, we concluded that live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. While the percentage might be higher today, I believe live videos aren’t mainstream yet. So it’s another perfect way to stand out and deliver great content!
7.
Use Instagram adsThis might sound a little counter-intuitive but Instagram ads can be an effective way to grow your organic reach.
If you have an Instagram Business Profile, you can promote your existing posts from within the Instagram app. (
So which post should you promote?
Here’s a quick way to pick a good post to promote:
- Go to your Instagram Insights on the mobile app (tap on the profile tab and then the bar chart icon).
- Tap “See More” under the “Top Posts” section.
- Tap on “Impressions” at the top (a pop-up should apply to let you adjust your stats filters).
- For the first filter, you can choose “All”, “Photos”, or “Videos” according to your preference.
- For the second filter, select “Engagement”.
- For the third filter, select “7 days”.
- You will see your top posts by engagement for the last seven days. From there, you can pick a post to promote.
As these posts have received the most engagement from your followers, they would likely also resonate with the people you promote to (assuming you have targeted people like your followers).
8. Post less
When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy.
Rethink is the keyword here. Rethink your posting strategy on social media – Less is actually more!
Sue B. Zimmerman also gave a similar advice for marketers who want to overcome the Instagram algorithm.
If you truly want to connect with your audience, it’s better to share one fabulous photo instead of 20 mediocre images. So next time, before you hit post, take a moment and consider how this content contributes to your brand, and does it effectively encourage engagement from your followers.
I believe this is about the allocation of your resources and time. Instead of publishing 20 posts a week, use the same resources and time for just one or two posts and make them great.
Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers. In turn, this can help your posts rank higher on your followers’ feed.
9. Create specifically for Instagram
One way to create quality content is to create content specifically for Instagram. Instagram, being a very visual platform, has a greater focus on the photo or video itself than the text. So a post that would do well on Instagram is probably different from one that would do well on Twitter or Facebook.
For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Crossposting and repurposing content from other platforms can be great, too. If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms.
Now with Tailored Posts, you can write customized captions for each social network. We’re hoping that this feature would encourage you to be (even) more creative with your social media posts and would help you drive more engagement.
10. Be a great Instagram user
This last point might be a little vague but it nicely wraps up many of the points above.
Social media algorithms are built to encourage genuine, positive behaviors on the platforms such as sharing, showing appreciation, quick replies, and more. Often, they would also try to discourage abuse or hacks.
My gut feeling here is that being a great Instagram user will help you grow your organic reach over time. That includes:
- Posting quality content that is relevant to your followers (be it informative, inspiring, or entertaining)
- Answering questions on your posts quickly
- Thanking people for commenting on your posts
- Exploring other people’s profiles, engaging with their posts, and building a relationship with them
All the best!
The main objective of Instagram (and most social media platforms) is to make users happy and let them enjoy the experience. As brands on Instagram (and social media), I think we can do a lot to create great experiences for our followers — which will, in turn, benefit ourselves.
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How to Get More Views on Instagram: 10 Easy Ways
Rachel Miles
GUEST POST
Brands are constantly looking for tips and tricks on how to get more views on Instagram. Why? Because those views translate into new leads and more paying customers.
Social media makes it seem like getting more engagement on Instagram is rocket science, but it doesn’t need to be.
In this article, we will go over 10 fool-proof ways to get more views on your Instagram, whether it’s for your posts, stories, reels, or your profile.
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10 Ways to Get More Views on InstagramMore than two billion people and 25 million companies compete for attention on Instagram. Along with this, Instagram’s dynamic algorithm makes it more difficult to connect with your target market. However, getting views on Instagram is still achievable, and we’ll walk you through a list of steps.
Here are our 10 tips on how to get more Instagram views:
- Optimize your Instagram accounts
- Understand the Instagram algorithm
- Customize your Instagram posts
- Experiment with Instagram Reels
- Post more Instagram stories
- Share user-generated content
- Collaborate with influencers
- Create shoppable posts
- Diversify your Instagram content mix
- Interact with your target audience
When designing your social media strategy, you want to think of your Instagram account similarly to how you might think about the ‘homepage’ of your website.
Your profile is the first thing Instagram users see, which means it needs to reflect your industry and brand personality.
You can optimize your Instagram account to get more Instagram views by:
- Switching to an ‘Instagram business account’
- Using your logo as a profile picture
- Adding relevant links in your bio
- Creating a bio with keywords appropriate for the content you post
- Using the exact name of your business as your username
By switching your account from an individual account to a business account, you will get more benefits, such as:
- Instagram analytics
- Instagram ads
- Story links
- Content scheduling features
- Product tagging
Having a business account allows you to view your Instagram analytics, both for individual posts and your overall account performance. This information gives you valuable insights about your profile optimization, interaction, engagement, and reach.
B. Using Your Logo as Your Profile PictureYour profile picture is one of the first things other users see when they come across your Instagram account, and it helps customers recognize your brand.
Logos convey a lot of relevant messages. They are the product of countless hours spent crafting the ideal design, down to the last detail, that would succinctly and effectively communicate a brand’s core values.
Therefore, a small yet important aspect to include in your social media strategy is using your logo as a profile picture.
C. Adding Relevant Links in Your BioYour Instagram bio can contain only one clickable link.
Previously, if you wanted to update it, you had to keep switching out the links whenever you launched a new campaign. But you’re no longer required to. That one link can be used for a lot more things.
Now, there is a workaround to this situation: using link in bio tools such as Taplink, Linktree or Lnk.bio. They can even assist you in measuring clicks, increasing site traffic, and boosting sales.
D. Creating a Bio with Relevant KeywordsCreating your bio using keywords like ‘copywriter’, ‘blogger’, ‘style influencer’, ‘vegan restaurant’, ‘hair salon’, etc. will allow your account to show up in relevant customer searches.
Let’s say you are a graphic designer willing to promote their services on Instagram. When someone searches ‘graphic designer’ into Instagram’s search bar and your account comes up, that will generate more views to your Instagram profile.
E. Choosing Your Instagram UsernameSince we are on the topic of keywords, let’s also find out how you can include them in your username.
Your username section is the bold section of your bio, usually where individuals or businesses will put their names. If, for example, you put “John Doe | Graphic Designer” in your nameplate, once again your profile will come up when someone searches ‘graphic designer. ’
2. Understand the Instagram AlgorithmInstagram’s algorithm is not as mysterious as everyone makes it out to be. It is actually quite simple when you lump it into how the platform shows and promotes content on users’ feeds and explore pages.
Getting more views on Instagram content also depends on how well you understand its algorithm.
The way Instagram promotes in-feed posts, reels, stories, and the explore page content is set based on metrics such as:
- Engagement: How you engage with other accounts on the platform
- Follower activity: How your followers use Instagram
- Your activity: How you use Instagram
To get more views on your Instagram profile, ensure you design your content the way your competitors do (use the same topics, keywords, hashtags, etc) to attract a similar audience. Keep track of your Instagram insights and adjust your content strategy to fit the algorithm.
Important: Don’t try to outsmart the Instagram algorithm!
If you want more engagement and views, make sure to avoid shady tactics. Instagram can detect if you have fake followers or if you are using methods such as “follow-unfollow” to gain more followers.
If such practices are detected, you will notice that, even if the amount of new followers is higher, you will not be getting more impressions, as the algorithm will not show your posts on other users’ news feeds.
3. Customize Your Instagram PostsIn order to gain more impressions on your posts, you need to own your niche.
Whether that niche is fashion, food, social media, freelancing, entrepreneurship, etc., it is your responsibility to customize your content for your specific industry and target audience.
Even if posting high-quality photos is a great start, you will not gain more followers unless you create content that reflects customer values, solves pain points, educates, or entertains.
Think about what makes you stand out from the crown and start creating various types of content on that specific topic.
What do you need to do to customize your posts?
- Research your target audience
- Identify your best-performing posts to discover what your followers like the most
- Experiment with different post ideas to explore new engaging content formats and topics
- Adjust your posting schedule based on your followers’ activity
Using a social media tool like SocialBee will help you customize posts for every social media platform and adjust your posting schedule on each channel.
With SocialBee, you can easily organize your content in specific categories and schedule them across all your social media channels.
Start your free 14-day trial today and start planning your Instagram content with SocialBee!
Create, Schedule, and Share Your Instagram Content with SocialBee! 4. Experiment with Instagram ReelsAs a digital marketing strategist, you should know that short-form video content is incredibly popular on Instagram right now.
With the rise of TikTok, most social media apps are developing their own versions of short-form video content. Instagram and Facebook have Reels, and YouTube now has Shorts.
If you want to get more views on your account, you should totally include Instagram Reels in your video marketing strategy. Compared to a regular post, there are so many opportunities for a great reel that can really increase your views, as it can end up on the news feed of way more Instagram users.
Here are some ideas for your next Instagram Reels:
- Myths about your niche/field of expertise
- Checklists
- Before-and-afters
- Bloopers
- Insider tips for your niche/field
Creating reels that focus on educating and entertaining your audience can help you generate brand awareness and gain more followers who will stick around for your content in the future. Who knows, they may even recommend your account to a friend they know is interested in the same niche!
5. Post More Instagram StoriesAnother easy way to get more views on your Instagram account is by posting more Instagram stories.
The best thing about stories is that you can post multiple times a day without being spammy. So, don’t limit your stories, experiment with different post ideas and discover what intrigues your audience.
You can think of Instagram stories as a storytelling technique, showing your followers specific parts of your daily life as an individual or business.
The biggest benefit of Instagram stories is that they are engaging. You can get more Instagram story views by asking questions, putting up polls. Make sure to also include features such as the location tag, a countdown sticker or by using popular hashtags in your Instagram stories.
6. Share User-Generated ContentUser-generated content (UGC) is any content created by an individual rather than a brand or ‘collective’.
Here are four ways to use user-generated content on Instagram:
- Start a hashtag trend and let users come up with their own content
- Simply ask a question and ask that your followers share content and tag you
- Share social proof of how you are contributing to the local community
- Share client reviews, so you can better promote your local business
UGC is a compelling way to gain more Instagram views. For instance, tutorial or product reviews can generate interest, and can even convince your leads to make a purchase.
7. Collaborate with InfluencersInstagram is absolutely packed with other talented creators within your niche or field, so make sure you engage with them in order to increase your overall engagement.
A good marketing strategy also includes influencer collaborations. And you can do that without investing a significant part of your budget on paid collaborations.
All you have to do is spend 20-30 minutes once a week going through hashtags and explore page to find micro-influencers from your niche. Micro-influencers are individuals with a smaller followers base (under 50K) that can drive brand awareness at low cost.
Here are some tips on how to collaborate with an influencer:
- Make an offer and highlight the benefits you can offer
- Present your terms and conditions
- Brainstorm post ideas
- Run contests and giveaways for more reach and engagement
- Create a discount code specifically for your influencer partnership
- Use UTM parameters to monitor your influencer marketing results
Instagram recently announced that it is now beta-testing its new creator marketplace. This will smoothen the overall communication between content creators and brands.
8. Create Shoppable PostsCreating shoppable posts is liquid gold for your account and your shop. If you want to redirect users to your online shop, Instagram has a feature through which you can ‘tag’ certain products with a link directly to your store.
This means that if someone comes across your shoppable post, they can click on the photo to check out the product and go directly to your website to make a purchase.
Shoppable posts can not only get you more views but also help you gain leads or even generate instant sales for your business.
9. Diversify Your Instagram Content MixTo boost engagement, you need to post content that is varied enough to keep your audience entertained. Diversifying your content doesn’t only mean posting reels, feed content, stories, and videos, but also expanding the content of each of those posts.
Here are some Instagram content ideas you can include in your content strategy:
- Promotional (i.e., “about me” posts, product and service campaign offers, etc.)
- Educational ( i. e., “x facts about your industry”, “tips and tricks for x”, etc.)
- Fun (i.e., 2 truths and one lie about your business, memes, etc.)
- Motivational (i.e., “how we started” posts)
- Brand-related (i.e., product launches, mission, vision statements, etc.)
Categories will help you organize your content and also have a better mix of content. Do you want to try the Content Categories feature?
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When you are posting informative and shareable content, but also somewhat personal and reliable, you will be able to reach new audiences.
Think about how others spend their time on Instagram, or even how you spend your time. Would you engage with an account that creates and posts the same content every time? This is the reason that diversifying is so important, as you need to post content that others will enjoy and share with others.
10. Interact with Your Target AudienceWe touched upon engagement and interacting with your audience in some previous points, but tacking it separately is essential for getting more views on your Instagram profile.
Here are some tips and tricks on how to engage with your audience:
- Be genuine: Don’t sell yourself as someone you are not in your posts/stories/reels, etc. Genuine content is what keeps people engaged.
- Create an Instagram community: Be inclusive and ask your audience questions, whether it is a call to action to comment on your most recent post or polls/questions on your Instagram stories.
- Respond to comments: Responding to comments shows your audience that you care and that you are interested in interacting with them. Doing this also makes you more approachable and genuine to those on the platform.
- Respond to DMs: Responding to your DMs is something that not everyone thinks affects their Instagram profile views; but when Instagram sees you engage with your audience and followers, they are likely to push out your content to others.
While these suggestions are not a science by any means, interacting with your audience and followers shows genuine attention and care they will appreciate in the long-run.
Simply interacting and responding to comments is a sure-fire way to get more views on your Instagram profile. Therefore, through our Instagram Community Management services, we are initiating likes, comments and follows.
Are you a small business owner trying to create an IG Community? Our specialists will help you interact with your audience.
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It’s Time to Get More Views on InstagramHow many Instagram views you get depends greatly on how you will put today’s tips and tricks into practice.
Here is a short recap of what you need to do to gain more Instagram views:
- Create quality content customized to your specific audience
- Interact with your audience, including responding to comments and DMs
- Create shoppable posts
- Collaborate with influencers and other creators in your niche
- Share user-generated content
- Switch to an Instagram business account
- Experiment with different content ideas and post formats
Now that you have a strategy in mind, you can get into the real action: creating and sharing content. Thankfully, SocialBee is here to make your job easier.
Start your 14-day free trial today and see how simple it is to create, schedule, and post all of your content on Instagram and other platforms from a single dashboard.
Create, Schedule, and Share Your Instagram Content with SocialBee!About the author: A self-proclaimed nerd of all trades, Rachel Miles loves to learn about everything that crosses her path. In addition to being an avid learner herself, Rachel also has a passion for helping others shine their voice through her research, writing, and editing skills. In her spare time, you might catch her reading, drawing, or traveling.
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90,000 how to increase views on InstagramContent
- Views of publications
- Suitable time
- Contain Contain
- Add Takes
- Carrying for Events
- Promoting tools
- Views
Views of publications
In order to independently increase the number of views on Instagram, relying solely on the algorithms of the social network, you must adhere to certain rules for designing and publishing posts. The following recommendations should be adapted to your needs, as many details may differ in each individual case. nine0003
See also: Instagram profile promotion
Choosing the right time
Due to the fact that the Instagram feed shows mostly recent posts, you should choose the right time to post content. As a general rule, you can achieve the greatest efficiency when creating records during the daytime without regard to time zones.
Read also: Posting images on Instagram
The best solution would be to study followers, for example, using statistics, and publish posts at a convenient time. At the same time, if you are not interested in the coverage of specific posts, you can also post entries systematically throughout the day, so that publications are noticed by subscribers in any case. nine0003
Content design
When publishing posts in the feed, it is best to limit yourself to a specific topic in order to get as many views and new interested subscribers as possible. Only after receiving more or less satisfactory statistics, you can dilute the content with something new, which will attract new users, but will not scare away the old ones.
The material should be presented in an understandable form with a minimum amount of text, since Instagram is primarily aimed at viewing multimedia content. If you are the owner of any third-party resource and want to attract a user outside the social network, it is better to limit yourself to a link in the description. nine0003
Adding tags
Various tags have a significant impact on the increase in views under posts on Instagram. For the most part, this applies to hashtags that are added to the description field and allow you to automatically promote the post to interested people.
Learn more: Creating hashtags on Instagram
In addition to attracting an audience using tags, you can set geolocation tags that can promote posts to people from a specific region or city. This should be combined with hashtags to get the most engagement from users. nine0003
Read more: Adding location tags to Instagram
Another type of hashtag-like tags are mentions, which allow you to tag a specific person and send a notification. And although this solution can increase views by indicating popular users, you should not put links without a reason, as this will most likely lead to partial blocking.
Holding events
Quite an effective way to attract new users are contests, which allow not only to increase views under the related publication, but also to acquire new subscribers. This, in turn, will lead to a natural increase in statistics, even if some of the people subsequently unsubscribe. nine0003
Read more:
Hosting contests on Instagram
Selecting the winner on Instagram
During events, it is important to consider the value of prizes, the interest of the audience, and many technical issues such as sending prizes. It is best to study this topic in detail, guided by the corresponding instructions on the site.
Promotion tools
The last and, perhaps, the most effective way to get views by standard means is to use promotion tools. With a business account linked to a Facebook profile and promotions, you can create ads to encourage users to view your account and subscribe. nine0003
Read more: Creating promotions on Instagram
The only partial drawback of the solution is the need to pay for ads. However, at the same time, the cost is directly related to reach, which allows you to customize the advertising campaign to individual opportunities.
Video views
Although videos are posted to the feed in a similar fashion to images, there are a few things to keep in mind when posting. First of all, this refers to the correct choice of the video cover, which, ideally, should be of excellent quality, briefly convey the essence of the content, and at the same time make the potential viewer want to read the full version of the content. nine0003
If you intend to naturally collect a large number of views, for example, to sell ads in the future, be sure to pay attention to the quality. This applies not only to the resolution of the video, but also to the aspect ratio, convenient for users of mobile devices and limited to 9:16.
Stories views
Stories on Instagram, although they are publications, require an individual approach in terms of increasing views due to the nature of this format and for some other reasons. In particular, content limited to an image or a short video plays a big role, through which it is necessary to convey maximum information and, thereby, attract the viewer on a permanent basis. nine0003
Read more: Increasing Instagram Stories Views
Auxiliary Tools
To promote your content more effectively, if possible, you can use the help of promoted users gaining millions of views on a daily basis. A few likes or comments under your publications will cause a sharp increase in the audience, which, if you publish interesting and high-quality content, can remain on a permanent basis.
As a similar solution, you can also use special online services that offer cheating services for a fee. We will not consider any individual options, however, we note that preference should be given to paid options with the possibility of slow cheating and only at the beginning of development, so as not to get an account blocking. nine0003
In addition to the above, self-help groups are very popular on Instagram, which are people who have united in order to cheat views for each other. Finding or creating such a community is problematic due to the huge number of spammers on the social network, but with luck, this option can bring more results than any other auxiliary solution.
How to appear more often in the Stories list and increase views
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Updated
Stories on Instagram are no less interesting for users than publications in the account feed.
Understanding how the Stories ranking algorithms work and how to be the first in the list of your subscribers, which in turn will help to significantly increase views.
A horizontal feed of Stories is formed according to the same principles as a regular news feed. Algorithms evaluate:
- Your interests - what kind of content do you usually watch and rate. nine0008
- Relevance of the publication.
- Your relationship with the author of the post: how often do you visit his page, like and comment on posts. More often in your feed there will be posts of people whose content you are interested in.
How to apply this knowledge to Stories, and how to generally create Stories that get a lot of views:
1. Only post interesting things
Low-quality content will quickly scroll through or completely scroll (long swipe to the right) of your stories. After that, you will rank worse with people who have not shown interest in you. Therefore, try to make each published story interesting. nine0003
2. Don't fast too often
When the bar representing the number of stories turns into dots - this happens when more than ten stories are published - it's scary. Stories is a format where content is consumed very quickly, people do not expect to spend a lot of time on your publications. So limit yourself to 4-6 stories a day.
3. Add hashtags and locations
A new audience from a hashtag and a geo-tag can come to you if you get into the top stories. Previously, accounts were promoted in this way, reaching the top by hashtag. nine0003
4. Livestream
Instagram notifies subscribers about live broadcasts, and shows the profile of the broadcaster in front of the entire list of stories.
Therefore, organize a broadcast to remind old subscribers of yourself.
But do not abuse this method - constant notifications can cause people to unfollow you altogether.
5. Analyze efficiency
Connect your business account to Instagram to analyze Stories and see which topics and formats (photos, polls, videos) get the most views, and which ones, on the contrary, are scrolled through.