How to increase original followers on instagram

Get More Real Instagram Followers with These 10 Tips

Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.

If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

The organic distinction is important: sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.

Not to mention, the number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more Instagram followers.

10 Ways to increase Instagram followers

1. Optimize your Instagram account

Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.

Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.

Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.

The best way to optimize your account is to create and follow an Instagram marketing strategy. Download our free guide to get started.

2. Keep a consistent content calendar

The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.

To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.

In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:

Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.

There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule Stories, Carousels and Feed posts through an easy process.

By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Get partners and brand advocates to post your content

When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.

The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand

out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.

View this post on Instagram

A post shared by Urban Outfitters (@urbanoutfitters)

Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.

Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

5. Avoid fake Instagram followers

There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.

Fake Instagram followers tend to:

Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business.
Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.

Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.

Follow #MoMAPrimeTime on Instagram today as we celebrate the last day of Summer Camp for 200 New Yorkers, ages 65+! https://t.co/RNyV7Ibr9y pic.twitter.com/64SvbUaWLL

— MoMA The Museum of Modern Art (@MuseumModernArt) June 23, 2017

Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.

7. Post content followers want

While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.

To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.

Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.

You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative on Instagram.

Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.

9. Find hashtags that convert

One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.

For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.

You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

View this post on Instagram

A post shared by M&M'S (@mmschocolate)

For example, M&Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.

Understanding how your hashtags perform on Instagram is also just as critical to using them. And with Sprout Social’s hashtag analytics tools, you have direct access to hashtag performance and usage data to see what’s working best.

Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.

10. Make your Instagram followers happy

Last but not least, when you make your Instagram followers happy, you see the payoff in audience growth. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven or robotic.

For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.

More tips for your Instagram presence

Developing an Instagram following is a multifaceted process. Knowing the ins and outs of best practices on the network will help your strategies be more effective. Learn more with these guides to some of the most important IG essentials:

How to promote your Instagram: 13 ways that actually work
9 Instagram post ideas to spice up your account
How to regram on Instagram
How to get more Instagram Likes
How to craft an impactful Instagram bio for business

How are you growing your Instagram following?

Instagram continues to grow in popularity with audiences, so taking advantage of these tips to get followers will help you increase your reach. If you’re ready to put Sprout’s powerful tools behind your Instagram management, start a free trial today.

How To Get More Followers on Instagram [5 Simple Steps]

Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.

And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

Check out our in-depth guide to learn how to grow Instagram followers organically.

Step 1. Lay the groundwork

Step 2. Create great content

Step 3. Make yourself findable

Step 4. Engage with your community

Step 5. Keep learning

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful Instagram marketing strategy

If you want to be effective on social, you need a clear plan.

Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives.

Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:

increase brand awareness
boost product sales
drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

Define your target audience

Ask yourself some questions about who you’re trying to reach:

Where do they live?
What do they do for work?
When and how do they use Instagram?
What are their pain points and challenges?

The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.

They will also help you consistently deliver content that will keep your audience engaged for the long run.

Create a consistent brand story and aesthetic

Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.

No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.

Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.

Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:

Source: @themillerswifecustomcookies on Instagram

Use keywords to appear in searches

Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.

Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.

Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.

For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.

Source: @itsclaudiatravels on Instagram

Optimize your Instagram bio and profile

Two-thirds of Instagram business profile visits are from non-followers. If your bio and profile convince them to click the follow button, those visitors may become followers.

Your profile includes your name and username fields (mentioned above), your website and your bio.

Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?

This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:

Source: @abstractaerialart on Instagram

If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.

Step 2. Create great content

Design a gorgeous Instagram grid

Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

When new users visit your profile, the content should make them want to see more (and click Follow).

Give commercial photographer @nelsonmouellic a round of applause for this visual feat.

Write compelling, long captions

Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.

Here are some key strategies to keep in mind:

Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.
Ask a question. This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible to more people.
Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly!
Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.

Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.

View this post on Instagram

A post shared by Will | Going Awesome Places (@goingawesomeplaces)

Post content that’s meant to be re-shared

Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share.

People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.

People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers.

For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.

Embrace Instagram Stories

If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.

People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.

Make the most of Stories highlights

Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.

Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.

Source: Vega on Instagram

Post consistently

Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

How often should you post? According to our analysis, between 3-7 times per week.

Post at the right time

Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm.

Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.

But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

Source: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch

Schedule your posts and stories

What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.

Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.

You can also use Hootsuite to schedule Instagram Stories and Reels.

Step 3. Make yourself findable

Use relevant hashtags to reach new users

Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.

Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.

Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.

Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.

View this post on Instagram

A post shared by Dee Campling (@deecampling)

Tag your location

If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office.

For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

Source: Instagram

If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

Tag relevant users

It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.

Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.

You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account.

Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.

Some potentially relevant users to tag might include:

Customers
Suppliers
Other relevant businesses
Colleagues or employees
Someone who taught you a skill or told you about something you share in the post
Anyone who appears in the photo

Encourage others to tag you

Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.

Your bio is a great place to ask people to tag you on Instagram.

For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.

Source: @visittheusa on Instagram

Cross-promote your Instagram account on other networks

If you want to get followers on Instagram for free, you need to make it easy for people to find you.

Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.

Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well.

If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising so your other social followers can find and follow you on Instagram.

Embed Instagram posts in your blog

You’ve already seen some embedded Instagram posts in this blog. These clickable posts allow users to head directly to the relevant post or Instagram profile.

Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.

For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.

But we could also embed an Instagram post, like this:

View this post on Instagram

A post shared by Hootsuite 🦉 (@hootsuite)

Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.

Share your Instagram account in other communications

Think beyond your social channels when sharing your Instagram account.

You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon.

If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.

And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.

Your QR code is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .

Try to get featured

Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.

There’s a feature account for just about every niche and interest on Instagram, so start exploring.

For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.

View this post on Instagram

A post shared by DamnGoodStitch (@damngoodstitch)

Aim for the Explore page

The Explore page is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself, this is where “you can find photos and videos that you might like from accounts you don’t yet follow.”

Half of Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience.

Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.

You can also pay to get into the Explore feed by selecting Explore as an ad placement.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

Source: Instagram

Step 4. Engage with your community

Follow relevant accounts

You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.

Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow.

Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.

Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.

And don’t follow people just to get their attention, only to unfollow after they follow you back. This is kind of a jerk move and will hurt your Instagram reputation.

Engage with existing communities

Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.

Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots.

Engaging with other posts helps draw attention (and potential new followers) in two ways:

People get notifications when you like and comment on their posts. They may check out your profile to return the favor.
If others find your comments thoughtful or intriguing, they may check out your profile.

Work with influencers in your niche

Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.

If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.

Collaborate with other brands

Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?

One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous.

View this post on Instagram

A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)

Try an Instagram Live collaboration

Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.

To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.

For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.

View this post on Instagram

A post shared by Design Emergency (@design.emergency)

Likewise, Wine Spectator‘s Straight Talk series features interviews with industry insiders.

View this post on Instagram

A post shared by Wine Spectator Magazine (@wine_spectator)

Use interactivity features in Stories

Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.

Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.

Source: Instagram

If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.

Pin your best comments

One of Instagram’s little-known features is the ability to pin up to three comments for each post.

Today we’re rolling out pinned comments everywhere. 📌

That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh

— Instagram (@instagram) July 7, 2020

There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.

Use pinned comments to extend your caption beyond 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts.
Pin your favorite comments from other users, especially if they are creating a lot of engagement.

This feature can help you manage the conversation on your posts and create more opportunities for engagement.

Step 5. Keep learning

Create an AR filter

AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.

Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.

Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.

Source: @paigepiskin on Instagram

If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.

How does creating an AR filter help you get more Instagram followers? Your account name appears in the top left corner whenever anyone uses your AR filter. It’s clickable and can drive more new visitors to your profile.

Source: @gucci on Instagram

Run contests

Contests on Instagram are a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend.

View this post on Instagram

A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)

Tagged friends will also see your post and may choose to follow your account as well.

Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.

Consider advertising on Instagram

Okay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it.

And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment.

Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.

Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details on creating and posting an Instagram ad campaign, check out our detailed Instagram ads guide.

Learn from Instagram Insights

Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.

Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >

Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite. These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.

Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.

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How to increase the number of followers on Instagram

We have already blogged about how to increase your reach on Instagram* or increase engagement. Today we will tell you how to increase the number of followers on Instagram * - by legal methods, on your own or with someone else's help, paid and free ways, without registration and SMS.

If you are already actively maintaining a profile, but there is not enough time to switch to new goals and achieve higher indicators, then try delegating the routine part of the work to the SMMplanner deferred posting service. In it, you can plan the release of posts in advance, and in your free time think about how to increase followers on Instagram * on your own, using the tips from this article.

Purpose of promotion

Not all promotion methods are equally good for different types of accounts. First of all, you should decide on the goal - why your profile should become popular at all costs: you are an artist and want fame, you sell lawn mowers and want to increase the flow of customers from social networks, you are a massage therapist, makeup artist, tutor or coach, and looking for customers?

The main reasons why Instagram users* gain an audience:

Promote a personal brand . Social networks allow specialists to stand out from competitors due to charisma and get customers from their own loyal audience.
Earnings on advertising . Bloggers with a large audience make good money by integrating promotional publications into their content - talking about products, services and brands.

Advertising of a cosmetic brand on Instagram* actresses Irina Gorbacheva

Selling products . In social networks, they announce and sell various goods - both material and intellectual: electronics, sports goods, clothes for children, books, courses, consultations.
Business promotion . You can attract customers through Instagram*, so entrepreneurs often think about how to increase the number of followers on Instagram*. Social networks for this today are used not only by cafes and beauty salons, but also by shoe repairmen, cleaning companies, factories for the production of solid wood furniture - companies from a wide variety of niches.
Distribution of creativity . Through social networks, you can talk about books, poems, music, announce concerts and performances. Instagram* is especially useful for artists and illustrators, as the main unit of content on the social network is a picture.

The creator of viral collages has gained popularity on Instagram* klodmande Photo artist Dmitry Markov , who takes colorful photos of the Russian outback on iPhone, has more than 800 thousand followers on Instagram*

Independent media promotion . For online publications, the size of the audience is a key indicator. An online magazine needs subscribers and is meaningless without them. And sometimes only at their expense can survive.

Sometimes profile and subscribers are so interconnected that they change each other's lives

Bringing attention to the project. Through social networks, you can gather a caring audience and work together to solve some problem or urgent problem, and do so on a regular basis.

With the help of followers, a charity project in Rostov-on-Don manages to treat and house animals

attracting people. Based on this, develop a strategy and content plan, which includes posts with the information that you are going to convey. You will also need to first prepare the account that you are going to promote.

Preparing to recruit followers on Instagram*

Your account should have a specific theme, and you should clearly understand what content you are going to make and who might be interested in it.

To assess the potential and characteristics of the audience, you can analyze similar accounts:

see how many subscribers are interested in the topic and who these people are;
what posts cause them more reactions;
how often new posts appear in profiles;
how a blogger or company interacts with their audience.

This will help you understand what kind of audience you can attract, how to interest them, what kind of response you can expect and what methods of engagement to use. At the same time, you do not need to duplicate the topics and content of competitors, but regularly review their profiles in order to better navigate the general information space and build on your own differences and advantages.

Since the most important contact with subscribers takes place through the profile, make sure that the information in the header is concise and understandable, and the design is beautiful and relevant to the topic.

Account header investment specialist – a full-fledged business card

What you need to consider when creating a profile and what you need to mention separately:

a keyword in the account name will help your target audience find you faster, as it will be indexed by search;
a completed description, even short and concise, will give new subscribers a clear idea of you, this encourages them to stay and get to know you better;
if you have a website or accounts in other social networks, connect clickable links, this is especially true if you are recruiting an audience to lead it to a website or product catalog.

Think about ideas for posts in advance and make a content plan. Schedule a content release for at least a month and publish a few posts in the feed. It's very hard to get people interested in an account where nothing happens. If it’s hard to come up with topics for publications right away, use the post idea generator.

Want to learn more about professional account promotion? Choose the SMM.school course you are interested in and learn how to attract an audience and promote your profile on social networks at a convenient time for you.

If you want to quickly understand the functionality and capabilities of current sites, come to the free workshop "Fundamentals of SMM". The video course will give you the necessary basic promotion skills - you can apply them to develop your account.

Ways to increase your Instagram followers*

We have collected proven and legal promotion methods for you and divided them into two categories for convenience.

How to increase the number of followers on Instagram* for free

To grow your audience and increase your motivation to keep an account, try the following promotion methods that you can use for free:

Use hashtags in your posts . Try to use target tags that are as relevant as possible to attract the attention of interested people. Why this is needed and how it will help, you can read in the article “How it works: Hashtags on Instagram* 2021”. Let's just say that hashtags will make your publications visible to people who do not subscribe to you, and they can also be used to maintain headings, develop a brand, catch a wave of hype, and show content to users from your region.

Mark geolocation . This is a must if you have a regional business, cafe or home studio. The tag will increase the coverage due to users who are geographically close to you. They are also very likely to become clients of your beauty salon or hairdresser, especially since, taking into account recent events, it has become important to visit salons, massage rooms and other treatment facilities, if possible, within a radius of 1 km from home.

Someone may see that there is a pottery school nearby and take it as a sign to try something new

Attract the first subscribers from your contacts . In the settings, you can add other social networks and follow the people you have as friends. They'll get a notification and be able to decide whether or not to subscribe back, so it's quite subtle compared to, for example, sending subscribe requests in private messages.

Post a link to your account on other social networks . You can promote your brand or your services on multiple social networks at the same time, or at least link to your business page on other accounts. You can also regularly repost or even publish posts automatically on several social networks at once using SMMplanner.

Leave a comment . You can attract the attention of potential subscribers by commenting on posts in related blogs, profiles of other bloggers, and thematic communities. This way you can show expertise, for example by answering someone's question, or being witty. You can express your point of view, disagree or even argue, the main thing is not to get personal and do not offend anyone. Also be active by following and liking other profiles.

Shared broadcasts . Conduct broadcasts with specialists from related fields. This is how you can exchange audiences, increase the number of followers on Instagram* without cheating and once again show them that you can be useful.

Bloggers also broadcast: Olga Kravtsova recorded a broadcast with a psychologist on a topic that worries her, in case subscribers have similar anxieties

Friends of friends . If you have a good product or an interesting account, you can ask your friends to recommend you to their contacts in order to increase the number of followers on Instagram*. It's easy for them, and you enjoy it.

Get involved and be active . If you are an expert, you can act as a speaker; if you are a blogger, you can broadcast to subscribers on topics that are important to you. If you are selling something, show the product from different angles and tell some interesting information about it, for example, show the production process.

Post subscriber content . If possible, motivate them to create it. Such a strategy, for example, is entirely based on the GoPro account, which at the time of writing has 18 million subscribers.

A unique situation where the product itself motivates people to create content

Create a variety of engaging and useful content . Come up with your own tricks that will make users want to share the publication, or tell something useful in collections so that subscribers can save them.

Run a marathon, challenge or other activity . Set goals and invite followers to join or support you. Perhaps someone just lacked the motivation to start running in the morning or read one book a week.

Organize polls and polls . Engage subscribers in interactive activities and discussions, ask them for advice in order to make a decision, ask for an opinion, even if you need to choose what color to buy a chair for the country. People like to answer simple questions, and this is another reason to use Stories. Also, with the help of subscribers, you can find new topics for posts or even adjust your content strategy.

Post more stories . Their reach is higher than posts, and so far they remain one of the most effective types of content. It is also worth learning new tricks - for example, learning how to shoot Reels. As long as the format is relatively fresh, there is a chance to attract a large part of the new audience with it. You can get inspired by the article "8 interesting examples of using Reels on Instagram *".

Sometimes bloggers just share their favorite jokes and funny videos, this also increases the reach and allows you to gather an audience with a close sense of humor

Connect business account . It has a lot more opportunities for launching advertising and promotion. For example, it will be possible to add messenger buttons to the description and study statistics in more detail.

Track the statistics of . Analyze the performance of posts in the statistics and note which ones have gained more coverage and attracted more attention. Adjust the content so that it falls into the interests and field of view of subscribers. Experiment with topics, pitch, and posting times.

To collect statistics and analyze the effectiveness of promotion, we recommend using the DataFan service. You only need to connect your account once, select the type of report, and the data will be updated automatically.

Read another article on our blog on this topic - "12 Ways to Promote on Instagram for Free*".

Paid methods to increase the number of followers on Instagram* without cheating

This group includes promotion methods that require small or large investments.

Organize sweepstakes and contests . You can start when your account has several hundred followers. The standard mechanics of the event is a drawing of a prize between users who subscribed, liked or reposted a post or story, tagged friends or wrote something in the comments. A gift can be your own product, a discount, a certificate, a partner's product, a place on the course, etc. The main thing is that the prize deserves attention.

Participate in giveaways. Become a sponsor on Instagram giveaways*. It's a bit like a lottery for both you and your subscribers. How it works was described in detail in the article "How to participate in giveaways on Instagram*".

Use targeted advertising . You can set up advertising posts to target audience and get new subscribers every month. The effectiveness of the tool and the cost of a subscriber at the same time depend on the ability to use the target.

Order advertising from bloggers . To do this, it is important to be able to choose with whom to cooperate. Whether a blogger is right for you depends on their audience, reach, cost of advertising integration, your goals and budget. You can read more about this method in the article “Cooperation with bloggers: pros, cons, pitfalls”.

Friends kkkrem promote in the blogger's stories for ice cream :)

Advertise in thematic communities . A public post is usually much cheaper than a blogger's wall post. You can choose a community among thematic ones, or you can find one where they post funny videos with cats - everyone loves cats, one of these people will love you too.

Invest in promotion . You can find an SMM specialist or an agency that will take care of promoting your account - developing a content strategy, creating content, launching ads, posting, analyzing statistics, negotiating other people's ads in your account, etc. These services are used by both companies and the Internet stores, and bloggers, since it’s hard to deal with an account with a large audience on your own. So that Instagram* does not completely absorb the lifestyle of bloggers all the time, they hire assistants.

These are the main methods used to gain followers on Instagram*. If something is missing in the article or you have your own unique features - write in the comments, we will definitely supplement the information!

We also recommend reading the article “How to promote an account on Instagram * from zero to 3000 subscribers in a month”.

In conclusion

Whether you need followers to sell on social media or just want to share your observations with those who support you, justify investing in an Instagram blog* and get paid for ads from brands whose philosophy matches yours - The main thing is that your content is interesting and relevant.

And the secret of how to maintain a profile regularly in order to increase the number of real followers on Instagram*, and not spend all your free time on it, we have already revealed above - use the SMMplanner deferred posting service. The service helps to plan the publication schedule, prepare them using built-in tools such as Story Builder and Canva without leaving the application, set UTM tags to track statistics, set up automatic publication on several social networks at once.

Successful promotion!

algorithm 2022 + TOP-22 method

I will say right away: we have already described the whole theory about Instagram reach in the article below, so for what it is and an explanation of all the concepts of averages, algorithms, and so on, you are here.

Instagram reach: from A to Z + 12 ways to increase

Here I will talk about ways to increase your reach on Instagram, what you need to do and what tools to use.

How Instagram algorithms work

When you go to Instagram, the social network will not show you the new posts of absolutely all the bloggers you follow. All this simply does not fit into the tape. Therefore, Instagram will choose what to show you. It works like this:

You have subscribed to some account you like, in which publications appear;
Other subscribers of this profile are active on certain posts - like, comment, read to the end, etc. ;
Instagram sees this, measures and generates posts in your feed from those that were most interesting to other subscribers of the account you are following.

That is why in the statistics you can see a much smaller number of people reached than the number of your subscribers. Accordingly, what is needed for posts to constantly appear in the feed? That's right, interaction with your content - likes, comments, reposts, saves. High activity and engagement of the audience in your account is the key to increasing your reach on Instagram.

When you read the entire feed of the users you follow, Instagram will give you recommended posts. We have a separate article about them. And two more for general development, in order to understand where to look for coverage and what to do with it.

Instagram statistics: how to view + 52 metricsInstagram account analysis: TOP-7 services + what to check Reach is the total number of people who viewed your post.

Impressions is the number of times a post has been viewed. That is, if one person views the publication 4 times, there will be 4 views, and you have covered one user.

The main metric for Instagram reach is retention and user engagement with your content. I didn’t just look - I liked it, but I spent some time getting acquainted with the content.

The question arises, what indicator should we strive for? On average, normal reach is 10-15% if we are talking about accounts with 10,000+ subscribers. If there are less of them, then the norm is 20-25%. If your account has more than 10k subscribers, reach of 30-40% is a really awesome result and you can sell a course on how to increase reach :)

I will not list here some obvious things about the content plan for Instagram, material for publications, text for posts in IG, since we have already written more than one article about this. Click on the articles below and enjoy.

Post-acquaintance on Instagram: 35 examples The best engaging post on Instagram: 50 ideas on how to make

I will tell you tricks that will help stop a follower from posting and increase the reach of posts on Instagram.

1. Cleaning up from bots

We are talking about mass followers too. No matter what anyone says, it is also worth cleaning up the account from such accounts. It's not just about the aesthetic component. Due to the large number of such half-dead accounts, IG may stop showing your content to really active subscribers. But, here you need to be careful, because you can mistakenly delete normal, live subscribers.

If you use promotion, it will negatively affect the content ranking. The same applies to all kinds of giveaways, after them, as a rule, there is a large outflow of the audience, and the social network can throw the account into a shadowban. And no matter what gun you create in it, everything will be in vain. And if you delete them, then there is a great risk of mistakenly deleting normal subscribers, since it is often difficult to distinguish them from any "leftist".

And yet, initially clean your account from dead audience and bots. To learn how to check which of the subscribers does not show signs of life, and who was completely cheated, read the article. Well, if you already know everything, think about this - manually clearing your account is a chore, albeit for free, so use the InstaHero service.

2. Daily activity

You should not disappear from the story feed, constantly showing various activities, so you need to shoot them throughout the day, and not en masse. It is clear that you do not need to do 100 of them a day, it will be enough, for example, to notify subscribers every 2-3 hours what is happening with you. Calculate your periods of greatest activity.

And, of course, you don't have to post everything. To do this, there is a content plan, which should be clearly spelled out: what, how and what time to post in the feed or publish in stories. Thanks to this, it is possible to build a logical chain of "touches" with subscribers in order to form trusting and long-term relationships with them.

3. Original and high quality content

Instagram blog is part of your image. If you fill it out in a blunder, then the IG algorithms will not display your profile in the recommendation of your target audience. If you want to publish interesting and catchy material, then first you need to find your niche, because being an expert in all areas is simply unrealistic. Of course, if you are not a superhuman :)

Most likely, you will hardly be able to reinvent the wheel, because the Instagram market is oversaturated with all kinds of content. But you can fly into the recommendations without racking your brains. Most importantly, remember a few basic rules:

Know how to interest the audience. Do not do it trite, because it is more likely to be scrolled through. People are used to being shown a beautiful life. You have to live up to those standards, but still deliver the message in your own way to stand out;
Short videos are your trump card. The first thing people look at in IG is stories. Publish them on an ongoing basis so that subscribers get used to you;
Focus your attention. You will need the ability to draw the subscriber's attention to something specific. And one of these tools is numbers. This may be the cost of something, benefits, the timing of the competition, etc.;

4. Interaction with the audience

To significantly increase coverage, you need to ask questions more often, be interested in the opinion of subscribers in a particular topic. This is a fairly common way to engage the audience in a dialogue. The main thing is to be not just useful, but to have.

If they ask questions, answer them interestingly and in detail. Then people will see your interest in their problem and then the "crowd effect" will work. Other subscribers, seeing your openness, will be more willing to contact you with exciting questions.

What should those who do not have so many subscribers do? How can they increase their reach? Here "gray" methods can come to the rescue: these can be all kinds of chat rooms for exchanging likes and comments, closed groups and even services. However, it is important to remember that everything has the opposite effect. Comments like "Cool!", "Super" and so on - Instagram algorithms have already learned to recognize spam, template phrases and do not take them into account.

5. Collaborations with other bloggers

Collaborations are another way to promote yourself and win an audience. This is a great chance to enlist the support of other authors. This method of promotion is quite effective, because some part of the audience from your partner - a blogger can migrate to you.

Its only disadvantage is the time spent searching for bloggers ready for the exchange and negotiations. You will need to choose a format and script, agree on terms, conditions and details.

A collaboration of photographers, make-up artists and a bridal salon

6. Reposts in stories

A lot of people underestimate simple reposts on Instagram. By and large, a repost is when other users share your story on their profile or stories. This is a great way to increase reach, because if people post your content on their own, then the number of users who viewed the publication increases several times. Thus, it can attract potential followers to your profile.

Repost video - photo studio post in stories

7. Targeted advertising

One of the easiest ways to increase coverage. Of course, it won't be organic growth right away. But with the help of a properly built ad, an audience that is really interested in your content is attracted. Users attracted through advertising will continue to be active and coverage will increase naturally. Therefore, even if targeting is the main way to attract an audience, the content must still be of high quality in order to keep it.

8. Cross-posting

Do you want your brand to be present on several sites at once, but there is not enough time to create original content? Crossposting will come to the rescue. Roughly speaking, cross-posting is the automatic or semi-automatic placement of one message, post, etc. on different email addresses, forums, blogs.

Social networks, like children, also require constant attention. It’s worth some social network to sink and the coverage will collapse. And if there is no coverage, then you will not see promotion and sales. So who is crossposting for?

Firstly, cross-posting will be relevant for owners of several accounts of the same subject. Secondly, this feature will also be useful for brands that are just starting the path of promotion on several sites.

Crossposting example

Instagram secrets and tricks: 61 favorites

How else can you increase your reach

There are many more ways to increase your reach on Instagram than I have listed. Below I have selected for you more affordable ways that will be just as important for increasing coverage.

- For posts

Your Instagram posts are your face. Therefore, special attention should be focused on them. Below are relevant and effective ways by which you can and should increase the reach of your publications.

1. Hashtags and geotags

They will help you get good coverage, get recommended and attract new followers to your Instagram account. But this will only work if the hashtags are relevant to the topic of your post. And do not abuse high-frequency tags: firstly, your post will be lost in the general stream, and secondly, there is a risk of being shadowbanned.

As for geotags, an important tip is to put them on all your publications. On the map, this will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be placed by your clients (not necessarily bloggers) who maintain their Instagram pages for friends and acquaintances. The person will see the mark on the map, read the post, look at your profile and, if he likes it, subscribe.

Another small life hack - alternate geotags so that people from different parts of the city stumble upon your publications :)

2. Headings

It often decides whether to read at all. The headline should at the same time catch, interest and explain what the text is about. But it's downright art. Usually we see either the creation of intrigue or the theme of the publication. Read more about how to write catchy headlines here.

Tip 1. Write the title of the publication

Write the title on the publication itself. This is very convenient when you are looking for a specific post in the feed. Especially if the publication concerns exactly all your subscribers and clients, such as “how to prepare”, “what to take with you”, “contraindications”, etc.

Tip 2. Ask a question in the title

Ask a question in the title - a specific user request - how to do it, how to get it, how to find it, etc.

3. Texts of posts

In order for your Instagram posts (large, not 4 lines) to be read to the end (and this is very important), you must write simply divinely. Not in terms of beautiful adjectives, huge turns, etc. On the contrary, forget about it. Texts should be really useful for the audience.

What does this mean? They should not be the same as everyone else - theme, manner, approach, style, etc. And most importantly - they should carry the necessary information and something really new and fresh. For example, if you go to the page for a massage therapist, massage parlors, etc., you can immediately notice that for the most part everything is the same, even the pictures from Pinterest are the same. And this is a mistake of many profiles of different spheres.

Do not try to do like everyone else, approach the issues discussed from a different angle, for example, take topics from real conversations with a client, his objections and disclose them in a blog. Read more about how to write posts on Instagram, while we move on.

- Thorough check

Before going to post. Carefully check the text for typos, grammatical and stylistic errors. If you notice a jamb after the release of the publication, edit it and republish it, smmers assume that instead of raising instagram coverage, Instagram will reduce them. This is not 100% information, and indeed, there is no source that will tell you everything about the formation of coverage in the social network. Just in case, don't do it.

- Topics of posts

They should be diverse and affect people not only in your field, but also others. It’s just that if you write on some topic that is not related to the main topic of the profile, tie them together somehow, otherwise monotonous publications just get bored, the user sees the title and scrolls through the entry.

In the example below, a well-known athlete in her blog not only talks about the regime and training, but also writes articles about psychology, raising a child, etc.

- Construction of the text

What does this mean? They don't have to be the same as everyone else - theme, manner, approach, style, etc. And most importantly - they carry the right information and something really new and fresh. For example, if you go to the page for massage therapists, massage parlors, etc., you can immediately note that everything is the same, even the pictures from Pinterest are the same. And this is a mistake of many profiles of different spheres.

Don't try to be like everyone else, approach the issues discussed from a different angle, for example, take topics from real conversations with a client, his objections and disclose them in a blog. Read more about how to write posts on Instagram, while we move on.

4. Content

What bloggers use to become popular and then monetize their popularity. Today users go out of their way to get their content noticed and tagged

- Zalipashki

Yes, yes, they are made in order to get a person stuck at posts. These are all sorts of videos that are pleasing to the eye (+ hearing), for example, where something is mixed, crumbled, broken, etc. In general, content that makes a person linger on publication and get high for a while.

If you don't know how to do this with your product, for example, get inspired by ideas from competitors, or simply google similar videos and transfer them to your product.

Tip 1. Sticky ideas

If you have nothing to interfere with, break and crumble in the sphere, this does not mean that you cannot make a sticky. It is also pleasant to watch the process of activity, videos from the beauty sphere are now popular on Instagram, where someone is painted, nails are treated, hair is styled, etc.

Interesting. Do not have time to post a post or story? Or don't know what to post in your account? These problems can be solved in a couple of minutes using SmmBox. The service will draw up a content plan and automatically publish material of any format. And he will also find popular content on the specified topic. Agree such services are few? Click and use for free -> SmmBox

Tip 2: Don't forget about quality

When chasing a video like this, don't forget about quality and ease of viewing. Especially if you want to show some result - do not shoot too small or too close.

- Relaybl (life content)

No matter how everyone tries to deny this fact, but when bloggers talk about their every step on Instagram - stories - it is popular, whatever one may say. As they say, the closer to the people - the better. However, the concept of "relaybl" is applicable if you publish content that will resonate with a large number of people, or in other words, "life".

It can be anything, let's try improvising: "My bed is 90% my cat's space and 10% mine." Surely, this story will be familiar to everyone who has a cat. Accordingly, people will repost your content to themselves or send it to the same "cat lovers", promoting you, thereby increasing coverage.

- Checklists and tips.

Also a publication option that will force the user to slow down, and in addition, save the publication.

The main thing is to design the picture well - use images, write briefly and clearly (write more in the post itself) and indicate specifically what kind of checklist it is for: 30 good habits for every day, how to lose 5 kg in 2 weeks and etc. That is, a person must understand what he will receive as a result, using your material.

By the way, such things can be created not only in the format of a static picture. You can make a carousel of small clips for life hacks, for example, and this way you will kill three birds with one stone.

5. Variety of topics/formats

So that your subscribers do not get bored, dilute your feed with different post formats. You will see that the activity on your publications will increase, because it will be like a breath of fresh air for your Instagram and followers.

Carousel

Why is it necessary to do it now? Yes, just so that the user lingers longer on the page and shows Instagram, they say, look at what good content I have, how long they spend on it.

The Instagram carousel allows you to break the boundaries of the social network image format and, as it were, expand the boundaries of the screen. Thus, you can upload horizontal photos and they will not look cropped.

Tip 1. Text in the carousel

Place the continuation of the text of the post not in the comments, but on the images and create a carousel out of them. While a person is scrolling, while reading, and more, and more - and this is the time, and the social network will take it into account.

Carousel text

Advice 2. Screen swipe

Be sure to write down, preferably at the beginning of the post, “SWIP” or “SPYPEY”, so that a person will surely notice the carousel.

Tip 3. Seamless carousel

A fresh trend is seamless carousels on Instagram. Thus, you can break the image format of the social network and, as it were, expand the boundaries of the screen - that is, you can upload horizontal photos, and they will not look cropped. In addition, a visible piece of the picture will force you to scroll through the carousel to the end.

There are two implementation options - photoshop or application. The first is more confusing, but naturally creative and personalized, in services it will be templates.

- Video

And in general the approach to video content. Agree, you noticed yourself when you stumbled upon a video even in an unfamiliar account, and froze. Why? Because it's beautiful, cool, cool transitions, bright shots, etc. So if you really care about how to increase your reach on Instagram, and it is an important channel for promoting your business, invest in this business: hire a specialist and spare no expense. Or read about how to edit video on Instagram

7. Thorough check

- How to increase the coverage of stories

In Instagram stories, it takes into account the viewing time, how quickly they swipe, close, whether they return, whether they give a reaction. Accordingly, the more such interaction, the higher the coverage.

But! You need to understand that if you really want to increase the coverage in Instagram stories, it takes a lot of time. This is the same content plan, installation, etc. Only in this case the channel will give a result.

1. Daily activity

For some reason, some users believe that if they upload 500 stories a day, they will certainly collect a lot of coverage and generally be able to call themselves full-fledged bloggers. But, the situation is a little different.

Of course, daily activity is necessary and important if you want to become popular on this or that platform. However, users can get very bored with the automatic queue from your stories during the day, and they will simply scroll through your content, which will negatively affect the statistics in the future.

It is believed that the largest number of full views of posts is 5 - 7 fragments of photo or video publications. The first story is fully viewed by the largest number of users, then there is a sharp decline. The second and third stories are viewed by about 80% of subscribers. The fourth fragment accounts for the second decline, after which there is a complete decrease in total views.

Seven stories is not a hard requirement, but just a recommendation. In any case, you need to experiment with the length of the stories themselves, because. this may affect their effectiveness.

2. Variety of formats

Do not post more than 2-3 stories with a talking head, otherwise your other stories (in which you finally changed the record) will simply be skipped. Change the type of content, plans, environments, etc.

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- Text on stories

It is not always possible (and even desirable) to listen to you in stories. Therefore, duplicate what you say in it with text. Not literally, of course, everything, but the main idea. So a person will delay the story to read what is written, and this has a positive effect on reach.

3. Interactive elements

These are all kinds of polls, questions, tests, etc., that is, tools that make you stop, click and go further through the story. Make interactive topics on the page, for example, tests for knowledge of something. Users will definitely be interested and want to know their result, which means that not a single test story will be mercilessly swiped to the left.

Just don't make these games like “find the letters in my stories”. It has long been an outdated method, and no one will definitely do this, and you will spend a decent amount of time creating it.

4. Live broadcasts

What are the advantages of live broadcasting? For avid bloggers and businesses, the live format is a great chance to get closer to the audience and build a dialogue. The fact is that Instagram is actively developing the live format. Every time you go live, IG starts to encourage you and show you to the maximum number of users. To actively grow, it is desirable to go live 1-2 times a week.

Another advantage of live is that today the competition in stories is crazy, but people are afraid to go live. Therefore, it will be easier to attract the attention of the audience with such a tool.

5. Storytelling, seriality

Create a plot in stories so that one story continues another, even for more than one day. People are interested in something long-lasting, changing, that's why TV shows are so popular now. You can turn your life into one of them by using storytelling wisely.

But of course it doesn't have to be “I got up. I ate. I went to work. I came back from work". Think about what you can make a series from in your life, for example, some process is running at work or a new stage has begun in your life - training, take interesting moments from there every day and build it into a plot.

6. Tag other accounts

Another cool way to increase your reach in stories is to tag other users. What are we talking about? For example, you met with your friend and spent time together. You can post some story, whether it's your joint photo or just a funny video and tag a friend. Accordingly, a friend will repost your story and his audience will be able to go to your account and see this story already with you. Then a sharp jump in coverage will follow, because the number of viewers will be greater due to the audience from two accounts.

7. Shooting quality

Take care of a good camera on the device and lighting when recording stories. Consider the sound so that there is no rustling, wind, etc. Also make sure that the background is appropriate, otherwise it will be strange if, for example, you blog about design, in order to increase the coverage in your story, you talk about some kind of interior solution, and in the background you will have a grandmother's carpet on the wall.

8. Music

Because of it, stories can be viewed more than once - restart, stop, etc. By the way, catch a life hack about how easy it is to insert the desired track into the video. For example, you mount it in Inshot. Before that, go to Tik Tok, turn on the desired song and make a screen recording. And when you insert music into the video, select “Extract from video” - that screen recording from tik tok

- How to increase Reels reach

Today, the Reels video section is becoming more and more popular, especially due to the fact that Instagram is more loyal to users than Tik-Tok and getting into the "rivers" is much easier than on the sensational TT site.

1. Trends, challenges, etc.

One of the simple yet effective ways to increase your reach. Their advantage is that in order to get into the recommendations, you don’t have to puzzle over what content will “fly” and what won’t. The main thing is to shoot a trending video, in general, what is at the peak of popularity and the likelihood that more users will see you will increase several times.

Trend in the Reels section

2. Popular music

The same applies to music trending. If you want to get into the recommendations - shoot videos to the sound that is at the peak of popularity. However, sometimes just choosing a popular track and adding it to your clip will not be enough. Sometimes more suitable, authentic music is needed, and, perhaps, with the addition of your voice acting.

3. Hashtags

Another of the free and effective methods of promoting and increasing coverage. Hashtags are used to divide content by content, search for posts by content, add headings to your account, and promote your personal brand.

In general, many underestimate the power of hashtags. To get the most out of them, you need to know how to use them wisely. Not only do you mindlessly copy them from time to time - you need to work with them, just like with any other SMM tool. The moment that is important to consider when choosing hashtags is their frequency (how often this or that hashtag was used).

Another point that you also need to pay attention to is relevance. She suggests that the hashtags below the video should be an accurate description of what is happening in the video. Don't aim for a combination of only the most popular tags - rather take the time to ensure that the tags clearly describe the topic of your video.

Thematic hashtags in the Reels video

4. Remix (aka Duet)

Today Instagram officially launched a new "Remix" feature, which is very similar to Tik-Tok's existing "Duets". It also allows you to interact with another person's content while creating your own.

How to increase original followers on instagram

Get More Real Instagram Followers with These 10 Tips

More tips for your Instagram presence

How To Get More Followers on Instagram [5 Simple Steps]

How to get more Instagram followers for free

Create a consistent brand story and aesthetic

Use keywords to appear in searches

Aim for the Explore page

Learn from Instagram Insights

How to increase the number of followers on Instagram

Purpose of promotion

Preparing to recruit followers on Instagram*

Ways to increase your Instagram followers*

How to increase the number of followers on Instagram* for free

Paid methods to increase the number of followers on Instagram* without cheating

In conclusion

algorithm 2022 + TOP-22 method

Related:

How Instagram algorithms work

Related:

Related:

1. Cleaning up from bots

2. Daily activity

3. Original and high quality content

4. Interaction with the audience

5. Collaborations with other bloggers

6. Reposts in stories

7. Targeted advertising

8. Cross-posting

Related:

How else can you increase your reach

- For posts

7. Thorough check

- How to increase the coverage of stories

2. Variety of formats

3. Interactive elements

4. Live broadcasts

5. Storytelling, seriality

6. Tag other accounts

7. Shooting quality

8. Music

- How to increase Reels reach

1. Trends, challenges, etc.

2. Popular music

3. Hashtags

4. Remix (aka Duet)

Learn more