How to make your instagram say photographer
How to Set Up a Photography Instagram Account — Anna McNaught
Bio: It's important to keep it clean, easy to read and professional. I recommend adding a few words about what you do, how people can get in touch with you, and some social proof, ex: as seen in Forbes (optional).
CTA: The Call to action is one of the most important sections on your bio that most people seem to miss. It's a chance for you to tell your followers why they should click your link to learn more about you or buy from you.
I am constantly updating this and changing it so keep that in mind when you make yours. It doesn't have to be perfect just yet.
URL: This is the only active link on your whole page (other than stories past 10k followers) so use it wisely! Most people put their website or freebies, advertisements, blogs, YouTube account, webinar announcements. etc. I also recommend checking out Linktr.ee. This site allows you to use multiple links. I personally just use a page on my website with buttons for each of my offerings.
Contact: I recommend writing out your email in your bio. If you have a business page, there will be a place for someone to click on your email but having it visible at all times suggest to other photographers, business owners, and brands, that you are open to collaboration. Example: Collaborate: [email protected] or Business inquiries: [email protected]
If you have a Facebook page, now is the time to enable Instagram for businesses. This will pull information from your Facebook page and create a CONTACT button that will link directly to your email for fast communication. Make sure your account is public and tags are set for automatic.
This will also allow you to use analytics, create promotions and tag brand partners, and select a category for your page.
Analytics are one of the best ways to test and track. You can see how many followers you are gaining per week, your impressions and overall engagement, and how one post performs compared to another. These are key for learning and improving on the state of your page.
SETTING THE FOUNDATIONStart with at least 9 solid photos on your Instagram account before following anyone. Don't worry about the time frame on these and just build your profiles foundation. Choose some of your best saved photos and post! Be sure to write an engaging and interesting caption to go along with each post and include 15-30 hashtags.
Don't worry if you don't have anything yet; we will get into the details of photography later on. In this case, just post one or two photos of yourself or a favorite image of yours with a caption introducing yourself to Instagram!
POSTINGOnce you chose a photo, you'll see some options for filters and editing. I recommend never using Instagram filters. They usually look amateur and can easily ruin a decent photo. Instead, either make any necessary changes with the editing sliders or edit your photo outside of Instagram in Snapseed or Lightroom Mobile (or on your desktop in Lightroom or Photoshop. )
Captions can be directly related to the photo or a random thought, quote or idea. I see people using their captions like a journal to tell a story about the photo or about something that is currently going on in their lives. Captions are just as important as the photo and can add more value and interest to the image.
Longer captions tend to perform better on Instagram but this doesn’t mean that you have to go crazy writing a novel on every post. Just write something that is interesting and relevant to your audience. They’re also a great place to share tips, announcements, or daily thoughts.
Add a call to action (you can do this now, or start later on as your account grows)
Ask a question. It can be as simple as "how was everyone's day today?" Or say for example you post a beach photo, you might ask your audience, "Where are your favorite places to travel to?" Questions will encourage your audience to respond which in turn brings more engagement and boosts your posts in the Instagram algorithm.
Direct viewers to a link in your bio
Ask for viewers to do something specific such as participate in a contest or follow a page that you admire. Just don't be spammy and ask them to follow you - that makes things awkward.
Next, add your hashtags. I recommend using 15-30 on every post and mix them up. Click below to read more about hashtags.
Click here to read more about hashtags and download a FREE hashtag listNow that you have a basic foundation set up on your Instagram account, it's time to start following a few people. Start with people you know. Click on your profile and click on the upper right corner to connect with people from Facebook and your contact list. Past clients may already be on Instagram ready for you to follow.
Start following and liking people's posts. In most cases, they will start following you back.
Click on the little heart Icon at the bottom of the phone screen to see who has "followed you," "liked" and "commented" on your photos.
Spend a bit of time familiarizing yourself with the platform.
Ready to learn even more and grow and make money from your Instagram? Check out our full Instagram Course!Congrats on your new Instagram account! Grab the free checklist below so that you never miss a step!Related: Establishing Your Insta-brand
Tips to Create An Awesome Photographer Instagram Bio
Pete Davis
CEO, Ampjar
20 Jun, 2019
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So, you’re ready to take your photography game to the next level? Ready to put your amazing photos out there for all to see? Ready to start getting hired?
While you probably know the basics on how to start a photography Instagram account, we wanted to go in-depth on one of the most important components: the bio.
In this post, we’re going to look at all of the core elements, including your username, profile pic, description, and link. We’re going to show you the best approaches for each and use real-world examples to back it all up.
But first, just so we’re on the same page, let’s explore why it’s so important for your photographer Instagram bio to be top notch.
The Importance of a great bio
Your Instagram bio is actually a little like a photo. It’s a snapshot of your life. It tells people who you are, what you do, and what you’re all about. In essence, your bio is your calling card.
It’s also the first thing that anyone visiting your profile will see and on a platform like Instagram it’s never been more important to stand out.
Related: Social Media for Photographers: How to Grow Your Audience
We know what you’re thinking: Why can’t I just let my awesome photography speak for itself?
The reason is that your photos need to work in harmony with your bio – if you only care about one of them you risk undermining your entire account.
To sum it up, your bio is the second most important thing when it comes to building a successful photography Instagram account. Your photos obviously come first, but trying to grow your brand without a solid bio is like fighting with one hand behind your back.
The anatomy of an Instagram bio
There are four key components that make up a photography Instagram bio.
- Your username
- Your profile pic
- Your description
- Your link
Let’s look at each of these in detail – if you can get them right then your photographer Instagram bio will be far beyond the competition.
Let’s get started!
Get a handle on it
Instagram has more than a billion (yes you read that right) people using it. As a result, finding the perfect username or handle can be tricky and it’s likely that somebody’s already nabbed your first choice.
But, with a bit of research and ingenuity, it’s definitely possible to find some cool photography usernames for Instagram.
A few things to consider:
- Your username should be short and to the point – the easier it is to remember the better
- Try and pick something that can be used across multiple platforms – a consistent approach helps with branding
[TOP TIP: Use a site like Namechk to see if your chosen username is available everywhere. ]
The best place to start is with your name.
I’m afraid if you’re called John Smith you’re out of luck. Ezekiel O’Hara, however, might have a better chance.
If your name is taken, consider adding a relevant modifier to the end like “photo” or “photography”.
Feeling particularly creative? Then consider thinking outside the box. You could have “takenby___” or “photosby___”. The added bonus of usernames like this is that people instantly know what your profile is about.
[TOP TIP: Avoid using periods or dashes where possible. These make your username harder to remember, plus it’s annoying to say out loud!]
Say cheese!
A photographer Instagram account with a bad profile pic is like a chef who can’t cook pasta: it’s going to undermine the rest of your work.
What we’re trying to say is that the first photo people see when they visit your Instagram profile isn’t the latest one you’ve posted, it’s your profile pic and it needs to be good.
If you’re wanting to make photography your full-time job, or even just a side hustle, then your profile pic needs to look the part.
While it might be tempting to simply use a photo you’re particularly proud of, that doesn’t really say much about you. Plus, the profile pic is small, so any minute details won’t be visible.
Your Instagram bio is your chance to show the person behind the camera and we always recommend that your profile pic be of you.
A clean, professional headshot is generally the best approach.
This means people can put a face behind the name, and they can see that you’re an actual human being which will help build some trust with your followers.
[TOP TIP: Candid shots, even if they actually aren’t, look better than clearly posed ones. Aim for a natural photo if you can.]
That being said, don’t feel that your profile pic needs to be a straightforward, simple portrait. Feel free to include a bit of your personality, or convey something about your photography niche.
In the example above, Hannes has a shot of himself wearing snow goggles and a large coat. This emphasizes the fact that he takes outdoor shots, and often goes exploring.
[TOP TIP: Try to include one detail in your profile pic that conveys something interesting and unique about you.]
If, however, you’re less comfortable in front of the camera than behind it, then you could consider using a profile pic that relates to your work in some way.
Katrin’s photography is a little mysterious and surreal and her profile pic supports that. In this case, not showing her face makes Katrin a little more mysterious too and suits the work she produces.
Don’t neglect the caption
We know: you’re a photographer, not a writer!
Unfortunately, crafting the perfect description is essential for your photographer bio.
Related: The Best Instagram Hashtags for Photographers
So, what exactly should you say?
First, let’s consider the character limit. Instagram gives you 150 characters with which to describe your life. That’s pretty difficult.
It means you need to keep it short and sweet and remember that:
- You don’t want to run out of characters
- People are visiting your profile to see photos, not read a novel.
[TOP TIP: Even though your hard limit is 150 characters, you should aim to use fewer. Instagram can truncate descriptions if they take up too much space.]
As a minimum, you should include the fact that you’re a photographer. You should also include the type of photos you take.
If you’re a wedding photographer, mention that. If you like to travel and take landscape shots, say it. If you take artsy portraits of stray dogs in Vietnam, then put that in your description.
Where relevant, you can include your location or an email address.
Alternatively, you can use your description to draw attention to a specific aspect of your photography business. This could be a book or a collection of prints.
[TOP TIP: Break up your description with line breaks to make it easier to scan through.]
The final thing you need to consider when it comes to your description is that it needs to convey your personality.
Imagine that you’re writing it in your journal, posting a tweet, or texting your friend.
When people read your description, they need to feel like they’re listening to you.
In other words, don’t be boring.
[TOP TIP: If you’re the kind of person that uses emoji, then feel free to include some in your description to add a burst of color and quirkiness.]
I link, therefore I am
The final element of your Instagram bio that we’re going to cover is your link.
Instagram isn’t the biggest fan of external linking. Links in comments aren’t clickable, and neither are the ones that you put in your captions.
That means you really only have one link that you can include and you should make sure to get the most out of it.
The most common approach is to use your own website if you have one. This way people can learn more about you, and potentially even purchase your prints if you have a store.
If you don’t have your own site, don’t worry!
You could also link to your account on Photoshelter or Flickr or wherever you maintain your portfolio.
You could even link to another social media account if you want to cross-pollinate your followers to another platform.
In that example, Matt’s bit.ly link takes you to his portfolio on Photoshelter.
[TOP TIP: If you aren’t sharing your own URL, use bit.ly (or an alternative) to shorten it and make it cleaner to look at.]
If you have a lot of links you’d like to include, but don’t know which to choose, then a service like Linktr.ee might help.
Your Linktree page contains all the important links that you want to send people to. You can then simply link to your Linktree page on your Instagram bio.
This is a great way of keeping your followers engaged.
Some photographer Instagram bios that we love
We thought we’d finish by sharing some awesome examples of photography Instagram accounts to inspire you.
Simone Bramante
Simone offers a fantastic example of how to keep things clean and minimal. For starters, his username, “brahmino”, is short and memorable.
His profile pic is an atmospheric shot of him, reflecting the type of photos he shoots. His bio explains what he does, where he’s based and conveys his brusque personality.
Janske
Jankse is a particularly interesting example in that they basically do the opposite of what we recommend in this guide. They epitomize minimalism.
Their profile pic is beautifully abstract, much like a lot of their work. There’s no description, only a link to their email address. They let their photos speak for themselves, and we love it.
Darryll Jones
Darryll predominantly shoots quirky photos of toys and figurines in funny situations. One of the most important things to consider when creating your bio is making sure it reflects your personality.
This is why Darryll’s bio is an awesome example. His profile pic shows the stormtrooper figurine that he uses in his photography. His description is funny, yet still describes what he does. It’s brilliant!
If you want to see some more great examples, then check out our list of the top photography influencers on Instagram.
What are you waiting for?
You now know everything you need to know about creating an awesome photographer bio on Instagram.
Here’s a quick recap:
Your username should be short and as close to your name as possible. Add something photography related if you must.
Your profile pic should show your face so people can see that you’re human. Alternatively, show something related to your photography.
Your description should succinctly sum up who you are and what you do. Show your personality.
Your link should direct people to your website if you have one, or your portfolio. If you have lots of links, consider using Linktr. ee.
We can’t wait to see what you guys come up with! Be sure to share links to your bios with us!
Content plan for a photographer (2022) - What to write about and how to manage Instagram for a photographer?
I am often asked how should a photographer manage Instagram? What to write about? Where do you get ideas for posts? In this article, you will learn the basics of creating a content plan that works in 2022.
Let's start with the fact that a photographer, like any other specialist, should start with the basics: target audience analysis, positioning, account packaging, and only then think about a content plan.
In this article you will learn:
Description and profile header
Before your content, the first thing a visitor to your account sees is the description. Therefore, let's go over the main nuances in the profile header and highlights.
An example of a good photographer profile header: the name contains a keyword and a city, there is a USP, a call to action, a link and designed highlights- in a photo shoot here and now. The main such phrase for you is “ photographer .” I also advise you to add the city in which you work here.
- The first line in the profile description is a hook. Avoid standard, boring phrases, do not write your first and last name. Add a description of the audience's pain or problem here .
For example: Need photos for Instagram? - The following lines are your tuning and benefits. How are you different from other photographers? Why book a photo shoot with you? What are your advantages and benefits?
For example: First photos in 2 hours . - The last line is call to action . Think about what you want the profile visitor to do? Signed up for a photo session? Did you write in messenger?
For example: Sign up for a photo shoot using the link . - Next we have a link. Make a simple page with a description of the service and contact details. I am for you to have your own website, but if you are not ready yet, then use services like taplink.ru , mssg.me , linktr.ee and similar.
For example: Photographer Moscow .
We go down and run into the "Actual Stories" or as they are also called - highlights.
Read also: how to blog on Instagram in 2022.
Current stories
Here you can select stories that will be in front of readers. The photographer can post reviews here, the photo shoot process, the retouching process, his training, portfolio, photo shoot schedule.
Highlights are a great tool to connect with your audience. Subscribers see them even earlier than posts, so don't fill them with junk in the form of your latest meals and trips to Turkey. In current stories, you can answer people's questions:
- Schedule and free dates . You can update this story once a week, people don't have to ask for free dates. Both you and them save time.
- BTS or backstage . Show bright moments from your shootings: unusual shots, funny moments, funny cases.
- Prices . Don't be like a cuckoo who only lists prices in Direct. Be transparent, tell about the cost of your services and possible discounts for a birthday or when buying several photo shoots.
For more information on the design of the cap, read the large material about the profile cap.
Photographer content plan example
Content plan - Posting schedule for the profile. Most often, it is done in the form of a table that includes four elements: date and time, heading, post purpose, and hashtags. Of course, this is an approximate structure and you can add the details you need to the plan.
If you don't know what to write about and how to sell photography services, then take a look at lecture "The Content Machine" .
Start getting clients and managing your account with ease.
Bonus - ready-made content plan for an expert for a month!
Read more
Make a content plan for your blog, do not blindly copy tables from the Internet. Always consider the features of your account. For example, I'll show you what a content plan for a photographer might look like:
An example of what a content plan for a photographer might look like. Such a simple and convenient table can be made in 5-10 minutes.Note that the example alternates between different types of content. You don't bombard readers with only helpful or engaging posts. You work in balance, because this is what a content plan is for.
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Post topics for a photographer
Below is a list of 10 ideas for your posts, but it's important that you know how to find them yourself. Topics for posts come when you know your target audience and keep an idea bank. So, what can you write to the photographer about:
- Examples of work - post edited photos. Try to match photos to each other, thanks to this technique, the Instagram profile will look holistic. People subscribe to stylish profiles and put more likes.
- Show the technique you use and explain why Nikon is better than Canon (or vice versa).
- Give advice to models on how to loosen up and not look like a tree in the photo (hello, this is about me).
- Make a list of things to take to the photo session.
- Tell us about 's plans - what, whom or where will you shoot in the near future.
- Raise controversial topics - only such that ordinary people understand what the subject of the dispute is.
- Post acquaintance . Such a post can be published on a regular basis, for example, once a month. The number of your subscribers does not stand still, and you grow as an expert and can tell you exactly how: you bought equipment or received training in lighting.
- Tell stories that happened during photo shoots. For example, I needed a small pin for my wedding. No one had it, except for the photographer.
- Show clients exactly what your work is about . For example, renting a studio, arrangements with a make-up artist, an hour of work, 10 processed photos, a flash drive as a gift, etc.
- Customer testimonials . Feel free to record video reviews immediately after the photo session. If everything went smoothly, then the client is satisfied, the client's eyes are burning and the review will turn out to be sweet.
- Answer subscribers' questions . Try to respond promptly both in a personal and in the comments. Especially when it comes to prices. Be transparent and do not write “Answered in PM”. It's infuriating.
If you're having trouble coming up with ideas for posts, you're trying too hard. Let go of your muse, turn on your powers of observation and start keeping a bank of ideas. And do not forget to use delayed posting, it saves a lot of time.
Stories for a photographer
Information for beginners. Stories is a content format where you can post photos or videos. The maximum length of the video is 15 seconds, the link in the story can be placed when the account has 10 thousand subscribers.
Photographers can post to stories:
- Work process . Show readers how meticulously you prepare for the shooting, meet with clients, how the photo shoot goes.
- Pieces of life . You don't have to be an expert in a jacket and a camera around your neck. Be human, show your values, talk about loved ones or what you value in life.
- Before and after . For example, before and after retouching, screw in a poll like: “How is it better?”. People will see your work and get involved - that's what you need.
- Finished work . Can you publish a series of finished photos, talk about the nuances of shooting, maybe some funny story happened at the photo shoot?
- Customer testimonials . Screenshots of correspondence, designed pictures, audio messages, videos - use all possible and available options.
- Reader surveys . Let's add an element of involvement, ask subscribers what topics they are interested in, what they are worried about before the photo shoot.
In stories you have a huge scope for creativity, you are only limited by your imagination. Well, the rules of Instagram. For example, you can't post pictures or videos of women's nipples.
Profile promotion
I understand that you want secret secrets, but I have to disappoint you. The promotion of a photographer on Instagram is no different from the promotion of other professionals. All actions are quite simple and banal:
- Make quality content : beautiful photo + meaningful text. This will allow you to keep the attention of subscribers and reduce the cost of attracting new readers.
- Be friends with big bloggers in your city . Do joint projects and photo shoots, agree that a photo is from you, from a blogger post mentioning the photographer's account. The main thing is to talk about the nuances BEFORE starting work.
- Buy ads from bloggers . In order to be recommended, it is not absolutely necessary to work with someone, you can simply pay for a post or recommendation in stories. Advertising with bloggers is a great way to promote when no one agrees to barter from point #2.
- Run targeted ads . Without targeted advertising, not a single large Instagram profile is promoted. Only through this method of promotion can you reach a really large number of subscribers.
- Use hashtags and geotags . Put hashtags in the first comment, do not publish them in the body of the post. Use 5-10 thematic and medium frequency hashtags. Don't use high frequencies like #followforfollow, #girl, #summer. This is garbage that will not bring you new customers.
- Link to your Instagram in other social networks. networks or on the website.
- Remove Reels . The new short video format is great for photographers and also allows you to reach new audiences for free. You only need to create cool content and choose the right hashtags. Read how to record your first rils on Instagram and get thousands of views tomorrow.
Promoting a photographer's profile is not easy, you need money and time to find advertising sites, to test layouts. Photographers, get ready for a marathon and for the promotional work to never end.
I hope you found this article helpful. If yes, then you have 3 actions: a new content plan, comment on this article and bookmark the article. Content plan - so as not to put off until tomorrow what needs to be done now. Comment - so that I understand that the topic is useful. Save the article so you don't lose it when you're looking for ideas for posts.
Photographers, useful article? Questions?
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What to write to a photographer on Instagram: fill out your profile and feed
2022
The question of what to write to a photographer on Instagram often turns out to be quite difficult, because everyone is used to the fact that this social network is about visual content, and texts are the lot of Facebook. However, modern realities are such that texts on Instagram are an integral part of promotion, and very, very much depends on their quality.
However, it is necessary to start not even with the content, but with the profile description, because the first impression of the visitor depends on what is written there. In our article, we will tell you what to write to a photographer on Instagram, what to publish in stories, and also give general recommendations for promoting your profile.
Recommendations for completing a profile for a photographer
First you need to put your account in order. If you are in doubt about what to write to a photographer on Instagram, follow our recommendations. Think of a catchy name for your profile, compose quality text to describe the page, place links and provide contact information.
As you work on the page description text, add keywords that help Instagram users find the photographer. The text must include your name, profession and the city where you work.
Also, in the description, reflect information about the subject of the shooting in which you work, other important information, including contact information. Add an invitation to contact you by number, direct or using the link provided.
Landing page created with the Taplink platform will replace your official website or social media page. On the page, specify information about your services, place a portfolio, add current contacts for communication.
Photographer's content requirements on Instagram
A correctly completed page on Instagram must contain the following data:
- educational information;
- entertainment content;
- useful posts and customer reviews;
- texts that encourage customer feedback;
- service offer.
Post only useful information, and do not overload your posts with information that is too difficult to understand. The reader wants to get new knowledge in a short time, especially without straining.
Watch the size of your posts, sometimes you can divide them into several parts. Posts with a continuation are always intriguing and attract the user to visit your page again. The most exciting posts keep the reader in suspense until the next part is released.
Reading only informative posts and stories is sometimes boring, so users willingly respond to the idea of taking part in a contest or giveaway. The organization of the competition requires compliance with certain rules:
- notify your customers about the planned quiz;
- find a randomizer for a live contest as proof of your honesty;
- a few days before the quiz, release a post with intriguing information about it;
- post a video with your prize, where you can chat with customers to increase loyalty.
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Potential customers will definitely like real reviews about your services, because they are a guideline, whether to make a purchase or not. Feel free to ask people who have already bought your product to rate and write a review.
Other people's opinion of you is often more important than any praise posts about yourself. Following the reviews, it is better to place a sales page.
Working on customer engagement is very important, it involves communication between you and subscribers and between users themselves. Prepare provocative questions, recommendations that will arouse interest and the need to share your opinion.
For many readers, a like or reply comment is also very important. Moreover, readers are waiting for your response to their comment, so you can attract more readers to the discussion.
Actually, sale means the offer of a service, goods, placement of promotions and discounts. A great idea would be to list exactly your benefits.
Instagram Photographer Post Themes
Many Instagram photographers take beautiful high quality pictures. Users admire their work, but there is a problem with describing photo shoots, examples of work, models, etc. Unfortunately, even the best professional does not always know what to write to a photographer on Instagram.
Of course, good photos are important, because this is the main task of the photographer. But if he does not know how to present his work, how to convey to subscribers the purpose of his work, there is a kind of obstacle to communication with the client. The user wants to feel relaxed while shooting and therefore must trust the photographer.
- How was the photo session Despite the number of photo sessions, they are all different, and each client is special for a photographer. Sometimes shooting brings something new, funny or unusual things can happen.
For example, you manage to make the most natural photos of the most timid model or make amazing work with famous personalities. Cases are different, and they are worth writing about. Naturally, you need to do this in the name of the author of the works himself.
- Tips for preparing for a photo shoot Everyone gets nervous before a photo shoot, especially if they experience it for the first time. Therefore, it will be interesting for him to get acquainted with your advice on how to choose an outfit and image, how to stop worrying, what poses are most advantageous. Each of the points can be dedicated to a separate post.
- Your preparation for shooting It will be unusual to post a story about how you prepare for shooting. How is the location chosen? How does the client influence the preparation process?
- Favorite and least favorite clients Future clients will be interested to know who you enjoyed working with and who you just had to endure. Why one photographer can be considered successful, while another does not get high-quality work.
- Photo shoot Many photographers have pictures from their own shoots. So who is photographing them? How is their photo shoot going? How does their profession help to get better in the photo? Share your experience.
- Filming Locations Post pictures of your most attractive or unusual locations. Tell us about the most interesting locations.
- Difficulties in the work of a photographer Describe the behind-the-scenes process of shooting: what is included in a shooting day, how photos are prepared and processed. What moments are the most important or difficult in your activity.
- Life hacks from photographer Share tips and tricks that you have developed in your profession. Such things are read with pleasure by users who are fond of photography, therefore, their subscriptions are provided to you.
- Mistakes when photographing Almost everyone now has a camera or a phone with a good camera. However, not everyone manages to take a great picture. Analyze on your page the main mistakes that amateurs make. Tell me how to avoid them next time.
- Tell us about yourself You can publish not only photos of your work, but also photos from your own life. Subscribers are probably interested to know how you look, what are your hobbies, what do you do besides photography. Posts about yourself always attract increased attention.
- Poems and excerpts from songs Quotes from poems and songs can be used to describe any of the photographs. Selecting the best ones will show your customers which books or songs you like.
- Idols and Reference Works Every photographer has a photographic idol and a selection of photographs that he considers ideal. Why not share information about them with subscribers. Write why these photos deserve attention.
- Ideas Periodically tell your readers the ideas that come to you. Their opinion may prompt you to some new thoughts. And someone may like your ideas, and you will find a new model for a photo shoot.
- Tell us about your clients and the purpose of shooting Post the final works from the photo shoots of your clients, if they are well-known or famous personalities. Users will see that it is beneficial to work with you, and, in addition, they can get to know those companies and brands that trust you to shoot.
Themes for a photographer's stories on Instagram
A story is a type of post where a photo or video is posted. The video is small, its length is no more than 15 seconds. It is allowed to place a link in a story if there are 10 thousand subscribers in the profile.
Stories for the photographer contains:
- Work process . Introduce users to the process of preparing for a photo session, the work itself with a client.
- Pieces of life . You should not pretend to be a pedantic professional and pour terminology on the subject of photography. It will be much easier for a client to relax and trust you if he sees in you a person with similar values and priorities in life.
- Before and after . Polls to find out the opinion “what is better?” always captivate readers. Post your work naturally and retouched to find out the preferences of your followers.
- Finished work . A series of works with a new theme is what the subscribers of your account are waiting for. Accompany it with a story about how the shooting went, what happened, what was worth working on.
- Customer testimonials . Any format of rating and feedback from your customers will work for stories. These can be screenshots of your correspondence after shooting, audio and video feedback.
- Reader Surveys . From time to time, conduct surveys on topics related to your work. Find out what locations and topics of photo sessions are interesting for your clients, no matter what they would never dare to do.
Stories posts give you the opportunity to express your creativity and imagination. Read the Instagram rules beforehand so that the moderators do not delete your creative post with a forbidden topic.
Ways to quickly promote a photographer's account on Instagram
Page promotion requires a certain amount of time. You will have to decide on the general theme of the profile, regular updating of posts on the page is necessary, and competent account promotion is important.
- Correct hashtags Use targeted and medium frequency hashtags that will help you promote your photography services. In turn, it will be easier for users to find you by hashtags.
Attach a hashtag indicating your specialization to the work sample. The inscription #children_photoshoot will attract customers who want to order photography for children. Usually the hashtag is placed in the job description.
Examples of common tags used by photographers: #photo, #photographer, #photos, #photograph, #instaphoto, #photographer, #photography, #photoset, #photoshoot.
- Apply geolocation Use geotagging to mark the location of your photo. Perhaps clients nearby will want to order a similar photo shoot in the same location. Geolocation is necessary for those photographers who work in different cities and countries.
- Collaborations Collaboration involves working with popular brands to help promote services. First, you can organize a free photo shoot in exchange for the right to post photos in your account. Secondly, popular brands place the name of the photographer on the images taken by him, which also indicate his contacts for communication.