How to increase account reach on instagram

10 Simple Tactics You Can Try Today

Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement.

But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm.

In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today.

Buffer for Instagram now comes with direct scheduling! Schedule single-image or video posts or set reminders to post multi-image posts at your best times to grow your Instagram following. Learn more today.

Understanding the Instagram Algorithm

Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

We’ve dug into the Instagram algorithm and broken down the seven key factors of the Instagram algorithm. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first.

Learn about the Instagram algorithm

10 ways to boost your Instagram reach today

So how can you increase your organic reach on Instagram? Here are the 10 powerful ways you can do that:

Find your optimal posting times
Experiment with videos
Host contests or ask questions to encourage engagement
Curate user-generated content
Tell Instagram Stories
Go live on Instagram
Use Instagram ads
Post less
Create specifically for Instagram
Be a great Instagram user

Let’s dive in!

1. Find your optimal posting times

Even though Instagram uses an algorithmic timeline now, optimal posting times are still relevant as Sue B. Zimmerman, suggests posting when the majority of your audience is online:

It may take time to get a long-term understanding of your followers’ activity, but it’s important to make sure you’re posting when the majority of your audience is online.

If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day.

Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content.

2. Experiment with videos

Several studies have found that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. On first look, it might seem that photos are better than videos for engagement — and it could well be!

On closer examination, we might draw a different conclusion. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos!

It is not certain if the Instagram algorithm values likes and comments equally or one more than another. But since commenting requires more effort from a user than liking, it’s possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes.

Last year, Instagram found that the video watch time on Instagram increased by more than 40 percent over a six-month period. At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram.

To make things easier for you, you can now schedule videos to your Instagram business profiles using Buffer.

3. Host contests or ask questions to encourage engagement

Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. We found that hosting a giveaway contest is an effective way to engage our followers.

Some of the call-to-actions we have tried are:

Enter to win by sharing your favorite emoji party combo in the comments below ?
To enter, simply tag a friend below who you would “Vote” for as your favorite marketer and you’ll both be entered to win!
To enter tag a friend below who you know is rocking it on social media! ?
What’s on your reading list this week? ? Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! ❤

While giveaway contests usually generate more comments than usual posts, we try to give it a few months in between each contest to keep things fun and exciting.

Something that we do more often is asking a question in our Instagram posts. Several of our most-commented posts (excluding contest posts) are posts with a question such as this, this, and this.

4. Curate user-generated content

Brian Peters, our digital marketing strategist, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months. His secret? User-generated content.

Curating user-generated content can encourage those users to engage with and share those content. Since the Instagram algorithm considers users’ relationships when ranking content on their feed, building relationships with your users through Instagram might also help your content rank higher on their feeds.

Apart from organic reach, Crowdtap found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional media and other non-user-generated content. This makes user-generated content a valuable strategy to try.

If you would like to repost user-generated content on your Instagram profile, we would love for you to try our Buffer for Android or Buffer for iOS mobile apps, which can help speed up the process.

5. Tell Instagram Stories

In our State of Social Media 2016 report, we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories. There’s a great opportunity to stand out before it gets too crowded!

Instagram Stories take a prominent position on the Instagram app — above the feed. This allows you to stay on top of your followers’ feed and grab more of their attention. If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds.

It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Spend the time to craft great Stories to help them rank better.

6. Go live on Instagram

A similar “trick” is to go live on Instagram. When you use live video, you will appear right at the front of the Stories feed, assuming no one else is live at the same time. The “LIVE” logo also makes your profile photo more prominent in the Instagram app.

Social Media Examiner found that the more they went live on Facebook, the more their non-live content received exposure. Michael Stelzner said that one reason might be their brand is in front of their fans more often so the fans might go to their Page to see their content more — even if the fans don’t watch the live video.

This effect could play out on Instagram, too. Seeing your logo at the top of their feed might encourage your followers to check out your Instagram profile.

From our State of Social Media 2016 report, we concluded that live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. While the percentage might be higher today, I believe live videos aren’t mainstream yet. So it’s another perfect way to stand out and deliver great content!

7.

Use Instagram ads

This might sound a little counter-intuitive but Instagram ads can be an effective way to grow your organic reach.

If you have an Instagram Business Profile, you can promote your existing posts from within the Instagram app. (

So which post should you promote?

Here’s a quick way to pick a good post to promote:

Go to your Instagram Insights on the mobile app (tap on the profile tab and then the bar chart icon).
Tap “See More” under the “Top Posts” section.
Tap on “Impressions” at the top (a pop-up should apply to let you adjust your stats filters).
For the first filter, you can choose “All”, “Photos”, or “Videos” according to your preference.
For the second filter, select “Engagement”.
For the third filter, select “7 days”.
You will see your top posts by engagement for the last seven days. From there, you can pick a post to promote.

As these posts have received the most engagement from your followers, they would likely also resonate with the people you promote to (assuming you have targeted people like your followers).

8. Post less

When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy.

Rethink is the keyword here. Rethink your posting strategy on social media – Less is actually more!

Sue B. Zimmerman also gave a similar advice for marketers who want to overcome the Instagram algorithm.

If you truly want to connect with your audience, it’s better to share one fabulous photo instead of 20 mediocre images. So next time, before you hit post, take a moment and consider how this content contributes to your brand, and does it effectively encourage engagement from your followers.

I believe this is about the allocation of your resources and time. Instead of publishing 20 posts a week, use the same resources and time for just one or two posts and make them great.

Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers. In turn, this can help your posts rank higher on your followers’ feed.

9. Create specifically for Instagram

One way to create quality content is to create content specifically for Instagram. Instagram, being a very visual platform, has a greater focus on the photo or video itself than the text. So a post that would do well on Instagram is probably different from one that would do well on Twitter or Facebook.

For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Crossposting and repurposing content from other platforms can be great, too. If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms.

Now with Tailored Posts, you can write customized captions for each social network. We’re hoping that this feature would encourage you to be (even) more creative with your social media posts and would help you drive more engagement.

10. Be a great Instagram user

This last point might be a little vague but it nicely wraps up many of the points above.

Social media algorithms are built to encourage genuine, positive behaviors on the platforms such as sharing, showing appreciation, quick replies, and more. Often, they would also try to discourage abuse or hacks.

My gut feeling here is that being a great Instagram user will help you grow your organic reach over time. That includes:

Posting quality content that is relevant to your followers (be it informative, inspiring, or entertaining)
Answering questions on your posts quickly
Thanking people for commenting on your posts
Exploring other people’s profiles, engaging with their posts, and building a relationship with them

All the best!

The main objective of Instagram (and most social media platforms) is to make users happy and let them enjoy the experience. As brands on Instagram (and social media), I think we can do a lot to create great experiences for our followers — which will, in turn, benefit ourselves.

Brought to you by

Did you find this article helpful? You might also like our all-you-need social media toolkit.

Get started for free now

How to Increase Engagement on Instagram in 2023

Instagram Tips & Resources

By Jessica Worb

•

Updated on December 14, 2022

•

8 minute read

Your fast-pass ticket to more likes, comments, and shares on Instagram. 🚀

Published December 14, 2022

When it comes to building your Instagram community, engagement is a major component.

But how do you increase your Instagram engagement in 2023?

From creating memes to hosting giveaways, we're breaking down 11 tactics to help boost your engagement — so you can watch those metrics soar!

How to Get More Engagement on Instagram in 2023

Here are 11 tried-and-tested ways to increase your Instagram engagement in 2023:

Engage Through Stories Stickers
Create Relatable Memes
Create Shareable Graphics
Share Information in Carousel Posts
Include Call-to-actions
Let Your Personality Shine on Stories
Host a Giveaway
Collab on Instagram Reels
Use the Add Yours Sticker
Post When Your Audience Is Engaged
Use Relevant Hashtags

#1: Engage With Your Audience Through Instagram Stories Stickers

Instagram Stories stickers can be the first step in building a loyal community that feels connected to your brand.

On stories, there are a number of quick and easy stickers to use — like polls, questions, and quizzes to name a few.

One of the most engaging uses of Instagram Stories stickers is the question sticker.

The feature allows you to have direct conversations with your followers — prompt them to ask you questions, or open the floor entirely.

Our advice? Use it to host an AMA (ask me anything).

Once you’ve collected all of the questions, don’t forget to hop on your stories to answer them.

Each time a follower interacts with a sticker, it counts as engagement! So, why not tap on a sticker for your next Instagram Story?

#2: Create and Share Relatable Memes

Simply put: Memes are the way to every user's heart.

They're funny, creative, and relatable — and in 2023, relatability is where it's at.

With the right meme, your audience will be liking, commenting, and sharing your post — regardless of your niche or industry.

For example, you can use branded text and a trending photo that ties into your content pillars, like Melanie Laurene:

Or, source on-brand user-generated content (UGC) and credit the original creator like Later:

Whether someone reposts your meme to their Instagram Story or sends it to a friend, the more your post is shared, the more engagement you'll see.

Wondering where to start? Bookmark this blog post: How to Make Instagram Memes That Go Viral

#3: Create Shareable Graphics

Quotes, graphics, and repurposed tweets are everywhere on Instagram — and they're perfect for driving engagement.

You’ll find that Instagram users love to share quotes on their stories — especially if they’re moving and aesthetically pleasing.

A recent trend is repurposing tweets into Instagram feed posts, and it's just as engaging as it is popular.

Simply screenshot your tweet of choice and pop it on a visually appealing background using an editing app like PicsArt.

Designer or not, you’ve got this!

#4: Share Valuable Information in Carousel Posts

Carousel posts are an engagement gold mine.

Instagram carousels allow you to share up to 10 pictures, videos, and text graphics with your audience — all in one post.

And because they often surface in users’ feeds more than once, carousel posts can double (or triple) the opportunity for likes, comments, and shares.

Whether it's educational content or supporting a social cause, each slide is an opportunity to drive engagement.

It's a 10-in-1 kind of deal.

#5: Include Call-to-actions In Your Captions

Call to actions (CTAs) continue to stand the test of time.

Including a CTA, more specifically, a direct question, in your caption is a sure way to get more Instagram engagement:

Get creative with your questions. Ask for advice, recommendations (restaurants, vacation spots, books), or what type of content they want to see from you.

Another way to drive engagement with CTAs is by encouraging your audience to click the link in your Instagram bio.

Since you can’t include direct links in your Instagram feed post captions, using a link in bio tool, like Later’s Linkin.bio, is a great way to combat this.

With Linkin.bio, you can build a clickable version of your Instagram feed:

When users click the link in your bio, they’ll be able to tap on any image or button and be directed straight to the links you’ve provided.

This can be a landing page for a product launch, a blog post, your YouTube channel, and so much more!

Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!

#6: Let Your Personality Shine Through on Instagram Stories

If you want to drive engagement on Instagram, letting your personality shine is a great place to start.

Stories are the perfect format for chatty, informal interactions — share a personal anecdote, ask questions, and show your face!

The popular podcaster and influencer Alexandra Nikolajev frequently jumps on Instagram Stories to talk with her community:

Likewise, Later’s social team shows up on stories with tips or behind-the-scenes content:

Even as a brand, it’s important to show your face every once in a while. Your followers want to see that you’re more than a logo.

Looking to level-up your Instagram Stories strategy? With Later’s Instagram Stories scheduler, you can prep a whole week’s worth of stories in one go — create an account today:

#7: Host an Enticing Giveaway

Everyone loves free stuff.

And with this knowledge, it only makes sense to include giveaways in your Instagram strategy —but not just any giveaway.

In 2023, giveaways need to be intentional, enticing to your existing and target audience, and authentic to your brand:

Whether it’s a product, service, or experience, with the right prize up for grabs, you’ll be sure to rack up engagement.

TIP: The tag, follow, and share entry requirement giveaway format is a straightforward and clear way to gain tons of engagement on a single post.

#8: Collab on Your Instagram Reels

Instagram Collabs are a new way to boost engagement on Instagram.

The Collabs feature allows you to invite someone to collaborate on a Feed post or Reel, so that they can share the content with their followers:

Essentially, you can co-author content with a fellow Instagram user, and the post will appear on both of your profiles.

This way, you’ll be able to share views, likes, and comments — allowing you to leverage and engage with each other’s communities.

With the introduction of the Add Yours sticker, it’s now easier than ever to create a viral challenge with your audience.

From summer highlights to creators encouraging users to share embarrassing childhood pictures, the Add Yours sticker could be your ticket to engagement success.

If you’re a skincare company, try asking your followers to share their morning routine. Or if you’re a photographer, ask your audience to share their favorite photos:

The sky’s the limit with this trendy feature – you could reach hundreds of new accounts from one single sticker. Talk about engagement score!

#10: Post When Your Audience Is Most Engaged
Posting when your audience is most engaged is a great tactic for boosting engagement.
At Later, we analyzed over 11M posts, and found that the best time to post on Instagram is 4 AM.
However, your own personal best time will vary based on your audience's behavior. So, how do you know when your audience is most engaged?
With Later’s Best Time to Post feature, the tool automatically calculates your top posting times based on your best performing posts from the recent month:
Your best times will be highlighted in your weekly content calendar, making it easy for you to schedule Instagram posts for when your audience is most likely to engage.
That way, you can capitalize on audience engagement without thinking twice — game-changer!
Later’s Best Time to Post feature is available on all paid plans. Upgrade now to find the best days and times to post on Instagram for maximum engagement.
#11: Use Relevant Hashtags
Hashtags are, first and foremost, a reach tactic — but greater reach typically equals higher engagement levels.
In a recent Later study, results showed that posts with 30 Instagram hashtags received the highest engagement rates, on average.
The trick to encouraging the most engagement possible? Make sure your hashtags are tapping into niche communities that resonate with your content.
TIP: If you're struggling to come up with hashtags, use Later’s Instagram hashtag tool, Hashtag Suggestions, to help find relevant hashtags.
And there it is — 11 ways you can creatively increase your Instagram engagement in 2023.
Next time you’re planning and strategizing your content, try to incorporate these tips and watch the engagement roll-in!
Sign up to Later and start scheduling your Instagram posts today! Your Instagram engagement will grow in no time.
About the Author
Jessica Worb
Jessica is a creative content writer and marketer. She lives and works remotely from Winnipeg, a city smack dab in the middle of Canada. Follow along at @jessicaworb.
Plan, schedule, and automatically publish your social media posts with Later.
Category Instagram Tips & Resources
•
7 min read
When Is the Best Time to Post on Instagram in 2023?
By Amanda Demeku
Category Instagram Tips & Resources
•
11 min read
This Is How the Instagram Algorithm Works in 2023
By Jillian Warren
Category Instagram Tips & Resources
•
8 min read
10 Instagram Marketing Trends You Need to Know in 2023
By Amanda Demeku
© 2022 Later. All Rights Reserved.
How to significantly increase the reach and engagement on Instagram

The introduction of the algorithmic feed has seriously hit the reach and engagement of many users on Instagram. Even big bloggers are complaining that posts are getting far fewer likes and comments than they used to.

Instagram has complex feed generation algorithms, and Facebook does not share how they work. Still, marketers figure out algorithms from their own experience or from a few tips from Facebook. nine0003

Post content regularly

If you start posting much less often, the coverage may drop: this is how the social network algorithm works. To increase your reach on Instagram, post new content regularly and don't go missing for a few days.

Communicate actively

At a minimum, courtesy will work: if you regularly comment on your friends' posts, they will respond to you in the same way. Ask questions, leave compliments, reply to Stories and send funny photos to your friends in direct. nine0003

Tell stories

Yes, first of all, everyone is interested in the image. However, you can keep the interest of the audience with the help of stories, the original style of presentation of materials and humor.

Posts with long texts show good results. The audience responds to such records. Concentrate not on describing the problem, but on solving it, then you will receive positive comments. This is a simple and working way to increase engagement on Instagram. nine0003

Use Call to action

Remember how you yourself behave in a social network: sometimes you would be happy to answer something under a friend's photo, but there is simply no reason to do so.

Ask questions to the audience, try to bring up interesting but easy-to-discuss topics: childhood memories, favorite food, plans for the summer.

Post Stories

The exact ranking factors for content on Instagram are unknown, but according to some assumptions based on the speeches of the developers, regular posting of Stories has a positive effect on your account. nine0003

...and use them to promote content

Unlike posts in your account, subscribers will probably see your Story. Bloggers are already using this: they announce a new post with an intriguing caption and an offer to go to the account.

Drop the gallery format

Users have noticed that posts consisting of several photos fail in the feed and collect 30-50% fewer reactions. nine0003

Determine the correct time to post

Instagram algorithms keep track of how many reactions a post received immediately after publication, and based on this determine whether to consider it interesting and whether to show it higher in the feed.

If you post a photo late at night, it will probably fail in the feed. To get the most out of it, focus not on your own impressions, but on statistics. This will help increase engagement on Instagram.
nine0002 You can track activity by time of day using the service's internal statistics. And if you need to get data for a long time period or for a competitor's account, use Popsters. So you can analyze any account on Instagram.

What should be the engagement on Instagram?

A couple of years ago, an account was considered conditionally successful, where the number of likes was 10% of the number of subscribers. Now the situation has changed: small accounts have an average higher ER than large ones (more about ER calculation). nine0003

You also have the ability to analyze any account and view detailed Instagram analytics data with Popsters.

The ratio of engagement on Instagram and the number of followers was studied by the influence.co service team. Profiles with less than 2000 followers on average have an ER of 10.7%, 2000-5000 have an ER of 6%. See chart for details:

Useful articles continued:

What you can learn from Russian brands on Instagram;

Ways to view statistics on Instagram;

How to make a beautiful and effective photo caption on Instagram;

What is Social Media Outreach - The Complete Guide.

How to increase reach on Instagram and increase profile activity

In promoting a page on the social network Instagram, reach plays an important role. This figure reflects how interested the audience is in profile updates. The app promotes posts with high reach higher in the feed. But achieving high performance is not so easy, for this you need to know how to increase your reach on Instagram. nine0003

What are coverages?

Reach - the number of users who viewed the publication. The system counts the number of users, not views. If one person views the post several times, then the reach will increase by only 1 point. This is different from a show that counts every view by the same person.

Figure 1. Reach and Views

Thus, reach is a more accurate measure of the audience. The indicator determines the users interested in the account and is used to determine the Engagement Rate Reach (subscriber engagement). nine0003
Figure 2. Publication statistics

For a post, the optimal reach is 15-30% of the number of subscribers. The total coverage of the account, normally, reaches 30-60%.

How to view statistics:

Figure 3. How to view statistics on Instagram?

Switch from personal account to business profile.

Go to the "Statistics" section in the side menu.

In the Covered accounts tab, view the total number of covered accounts. nine0094
In the "Interactions with content" tab, see separately the coverage of publications. This shows the total percentage for each post or story.

If you are interested in the statistics of a single post, then you do not need to go to the general menu. Just open the post and find the item "View statistics" under the photo.

Reasons for falling Instagram reach

The main reasons why users experience a drop in reach:

Social network algorithms.

They decide which posts will show up higher in the feed and get more reach. Instagram chooses more recent publications, evaluates the interest of the audience and how active the subscribers are. If any of these points is not observed, then coverage is reduced.

Giveaways and contests.

Their problem is that instead of the target audience there are lovers of free gifts who do not comment, do not like and do not write in private messages. nine0003

Social network updates.

During the perestroika period, coverage falls for everyone - this is a normal process.

High competition.

The amount of information on Instagram far exceeds the number of people who are ready to consume it. More coverage is received by those accounts that are the first to occupy a niche.

The desire of the platform to monetize large accounts.

This information has not been confirmed. But since Facebook bought out Instagram, big bloggers have been dropping monthly accounts. Many believe that Facebook is just trying to force them to buy targeted ads, thus making their profit from the promoted pages. nine0003

In addition, Instagram does not like cheats and a massive increase in activities. Therefore, mass liking, mass following and cheating bots have not been used for promotion for a long time.

Increasing reach with content

Reach is one of the most dynamic indicators of audience activity. Therefore, even the slightest changes in the account affect it. Ways to increase your reach on Instagram work best in combination and include: nine0003
Let's take a closer look at how to use this.

Drawing up a content plan

This is a table where all the details of the publication are detailed:

Regular posting gives more chances to stay in the feed of subscribers. A ready-made schedule makes work easier, since the template for posts is already ready, all that remains is to choose the content.

Figure 4. Content plan

Choose the right time to post. Posts published during the period of the highest activity of the audience will receive the most response. This information is contained in the "Statistics" block in your profile. Get ready that during this period the highest competition for the attention of users, so your publications should be interesting and of high quality. nine0003

Posting quality content

Since Instagram is a visual social network, users pay special attention to pictures and notice if the quality is poor. Tips for creating good posts:

Figure 5. Examples of quality content

The style of the texts is simple and interesting. You need to write in a language that is accessible to the audience, the way you communicate with friends and family.

Psychological techniques in posts

People need to be encouraged to follow the account. The following “tricks” will work for this:

Leave a call to action at the end of posts.

Sometimes people just forget to like it, and they are embarrassed to leave comments. To avoid this, write what the reader needs to do. If he takes the time to write a comment, then the account will become more valuable to him.

Make posts with continuation.

For example, write an interesting story and promise to publish a sequel after a while. It keeps the intrigue.

Provoke the audience.

Use topics in your posts that are likely to get a reaction from readers, if it's appropriate for your page. This method is more suitable for lifestyle bloggers.

Make before/after, expectation/reality, and the like.

They evoke emotions in subscribers and gain a lot of coverage, besides, they encourage people to write comments. nine0003

Reply to all detailed comments, but no later than one hour.

Especially important for new accounts that are just gaining followers.

When working with comments, you need to encourage the audience to respond not with one word, but at least with a sentence. Short phrases and emoticons will be of little use. In order for Instagram algorithms to understand that a comment was written by a real person, you can:

All answers must be responded to. If you don't ignore people, Instagram will increase your reach and your audience will become more loyal. nine0003

Working with user generated content

User generated content (UGC) is what your subscribers post about you. It has been proven that such information is better remembered by people and inspires confidence in the brand. Related to this:

For example, on the page of the GoPro action camera manufacturer, such content is the main part of the publications.

Figure 6. Examples of user-generated content

Increasing reach with Instagram tools

Instagram provides a ton of tools to expand your audience and diversify your content. There are some very useful features to increase your reach:

Photo galleries.

If a person does not like your post, Instagram will show it again, but the main slide will be different from the selection. Reach increases if people scroll through the gallery to the end. Therefore, they need to be interested, for example, in comics, tutorials.

Additional reality (masks).

Creating your own filters and masks increases the reach of your account.

Save the post to bookmarks.

Significantly increases the chances of a publication being recommended to those who have not yet subscribed to you. Make content that people want to keep. For example, useful tips or selections.

Geotags

Attract new subscribers and are especially suitable for owners of retail outlets, cafes or other offline businesses with specific localization. nine0003

Live broadcasts.

Even short broadcasts will do to get people interested and communicate directly with them. Their plus: they are displayed first in the user's story feed.

Video format of publications.

Statistically, videos get more comments than other types of content. There is an opinion that they are more important than likes, because they require a lot of time.

Let's take a closer look at the benefits of Stories and another important tool - hashtags. nine0003

Posting stories

Short videos that disappear in a day are a separate method of account promotion. First, it has its own unique functionality. Secondly, they are more dynamic and "vital". Now stories are becoming more interesting to the audience than posts. Their advantages:

Figure 7. Differences between publishing and stories

The more interactive you offer, the better. How to increase coverage in Instagram stories:

In your posts, regularly motivate people to go to stories and be sure to pay attention to their design. nine0003

Hashtags

This function is needed so that a person can quickly switch to a topic of interest. It will help you get into the recommendations if you follow the important rules:

Write them not in the post, but in the first comment. This improves the appearance of the publication and does not distract the attention of users.

Running ads

Targeted advertising is an easy way to increase your reach. Of course, this will not be organic growth. But with the help of a properly configured ad, an audience that is really interested in your account is attracted. nine0003
In the future, people attracted through advertising become active, and coverage begins to increase naturally. Therefore, even if targeting is the main way to attract an audience, the content must remain of high quality in order to retain it.

Figure 8. Advertising on Instagram

Non-obvious methods to increase reach

The first is to encourage people to write in Direct. Not only to place an order, but also to share experience, express an opinion, ask a question. The fact that a person spends time and writes a message shows his interest, so the dialogue indirectly affects the increase in coverage. nine0003
Second, clean up your account. First, delete unsuccessful, irrelevant posts, old publications with negative, low quality. It's very easy to clean up with the "Archive" function. Then eliminate inactive users and bots. They spoil the statistics by reducing the percentage of coverage. If you have fewer followers, but they are active, then the percentage will increase.

The third is to test different formats and their ratio. Images often get more likes, videos get more comments. But these are general data, and in specific niches the result is different. Bet on content with an average reaction and 1-2 times a week publish what brings the highest reach. nine0003

Additional ways

These "tricks" allow users to quickly increase their coverage:

These activities are carried out carefully. It is necessary to maintain a balance between the number of followers and likes so that the Instagram algorithms do not suspect you of cheating.

Account holders should keep an eye on innovations and try to use new functionality as early as possible. This increases the interest of users and distinguishes it from competitors. nine0003

Popular but dangerous methods to increase reach

A common problem is the presence of untargeted subscribers. These include:

If you clean them up, the percentage of engagement will increase, and Instagram will promote posts higher in the feed, as they consider them useful and important to the audience.

Another mistake is misused hashtags. High-frequency hashtags bring low coverage, so from time to time you need to update the list of used words. Otherwise, the post will be displayed lower in the feed, where users do not even scroll. nine0003
The big risks are the cheating of subscribers and giveaways. In both cases, there is a large influx of non-target subscribers. Giveaways have already begun to annoy people, so they are repulsed by the accounts involved in them. Subscribers are growing, but the reach is getting lower, and it turns out to be much longer and more expensive to restore them than to take part in a give.
Learn more

How to fit vertical photos on instagram

How can you see who view your instagram

How to record viber calls on iphone

How to see old instagram accounts

How to increase followers in instagram naturally

How to hack others facebook account

How to view instagram dms without them knowing

How to use whatsapp on pc without phone and bluestacks

How many hashtags per instagram post

How does instagram work for beginners

How to make whatsapp calls on your laptop