How to get the shop now button on instagram

How to Set Up Instagram Shopping

5 min

This lesson will prepare you to:

Set up Instagram Shopping and start selling on Instagram.
Feature the products you want to sell in postsand Stories on Instagram.

Turn Instagram into your digital storefront

Instagram Shopping helps people turn inspiration into action and learn more about products when they discover them. When you set up a shop on Instagram, you can help people browse and learn more about your products, such as the name of the product and the price of the item, without leaving the app.

Meet Mangata & Gallo

Mangata & Gallo is a high-end jewelry store that sells diamond engagement rings. Most of the brand’s sales come from its website. Mariana, the owner and lead designer, manages Mangata & Gallo’s Instagram business account and consistently posts photos of the brand’s offerings.

She wants to attract new customers on Instagram and set up a shop on Instagram.

What is Shops on Instagram?

Shops enables you to create an immersive, full-screen shopping experience on Instagram. Customers can access your shop directly from your profile, posts or story. When people visit your shop, they can explore your products and take steps to purchase them. If you have an eligible business in the US, you can set up Checkout on Instagram so that people can make purchases directly in your shop without leaving the Instagram app.

Prepare to set up your shop

To use Facebook commerce tools for your business, your Facebook account and Page or your Instagram business account must meet the following requirements.

Step 1. Comply with Facebook policies

Your Facebook account and Page must comply with Facebook’s Terms of Service, Commercial Terms and Community Standards, and your Instagram professional account must comply with Instagram’s Terms of Use and Community Guidelines.

In addition, lack of compliance with Facebook policies, including the Merchant Agreement, Commerce Policies, Ads Policies and Pages, Groups, and Events Policies, may result in loss of access to Facebook commerce surfaces or commerce features and may lead to your account being disabled.

Step 2. Represents your business and your domain

Your Facebook Page or Instagram professional account must contain product listings that are available for direct purchase from your website or Checkout on Facebook or Instagram.

If you are directing buyers from Facebook commerce tools to a website in any supported market, you must provide Facebook with the single non-shortened domain through which you sell. Your Facebook Page or Instagram professional account must represent the store or website associated with the domain provided. To confirm you own your domain, Facebook may require you to complete its domain verification process.

Your Facebook Page or Instagram professional account must contain product listings that are available for direct purchase from your website or Checkout on Facebook or Instagram.

Step 3. Be located in a supported market

Your Facebook Page or Instagram professional account must be located in a supported market to use Facebook commerce tools. Supported markets for commerce tools on Facebook are listed here. Supported markets for Instagram Shopping are listed here.

Checkout on Facebook and Instagram is currently only supported in the United States. Facebook will update its supported markets lists if and when new locations are added.

Step 4. Demonstrate trustworthiness

Your Facebook account and Page or Instagram professional account must have demonstrated trustworthiness, including through an authentic, established presence. This may also include maintaining a sufficient follower base.’

Step 5. Provide accurate information and follow best practices

Product information listed through Facebook commerce tools must not contain misleading pricing and availability information. Your refund and return policies must be clearly displayed and easily accessible from your website or on Facebook or Instagram.

Once you confirm your eligibility, follow these steps to convert your account to an Instagram business or creator account and start using Instagram Shopping.

Convert to an Instagram business account or creator account

Play Icon

Once you have a business or creator account, you can add relevant business information like your store hours, business address, phone number and a link to your website.

To switch your profile to a business account:

Step 1. Go to your Account's Settings

Go to your profile and tap the three lines in the upper right corner.
Tap Settings.
Tap Account.
Follow the steps to connect your business account to a Facebook Page associated with your business. When you connect a Facebook Page to your Instagram account, you’ll get access to commerce tools that help you expand the reach of your business on Facebook and Instagram.
Add details, like your business category and contact information.
Tap Done.

Go to your profile and tap the three lines in the upper right corner.
Tap Settings.
Tap Account.
Follow the steps to connect your business account to a Facebook Page associated with your business. When you connect a Facebook Page to your Instagram account, you’ll get access to commerce tools that help you expand the reach of your business on Facebook and Instagram.
Add details, like your business category and contact information.
Tap Done.

Step 2. Switch to business account

Tap Switch to Professional Account.
Tap Business.
Follow the steps to connect your business account to a Facebook Page associated with your business. When you connect a Facebook Page to your Instagram account, you’ll get access to commerce tools that help you expand the reach of your business on Facebook and Instagram.
Add details, like your business category and contact information.
Tap Done.

Tap Switch to Professional Account.
Tap Business.
Follow the steps to connect your business account to a Facebook Page associated with your business. When you connect a Facebook Page to your Instagram account, you’ll get access to commerce tools that help you expand the reach of your business on Facebook and Instagram.
Add details, like your business category and contact information.
Tap Done.

Step 3. Add your business information

Follow the steps to connect your business account to a Facebook Page associated with your business. When you connect a Facebook Page to your Instagram account, you’ll get access to commerce tools that help you expand the reach of your business on Facebook and Instagram.
Add details, like your business category and contact information.
Tap Done.

Follow the steps to connect your business account to a Facebook Page associated with your business. When you connect a Facebook Page to your Instagram account, you’ll get access to commerce tools that help you expand the reach of your business on Facebook and Instagram.
Add details, like your business category and contact information.
Tap Done.

Set up your shop

Mariana meets all of the eligibility requirements, so she’s ready to start the onboarding process for Mangata & Gallo’s shop in Commerce Manager.

A click-by-click guide to set up your shop

Use Commerce Manager or a supported platform to set up a shop.
To choose a checkout method, select where you want customers to complete their purchases. Tip. Checkout on Instagram is recommended for businesses based in the US because it enables people to buy your products directly on Instagram.
To choose sales channels, select the Instagram business account you want to be associated with your shop. Tip: If you have a Facebook Page, check the box next to your account to have a shop on both Facebook and Instagram.
To add products to your shop, select the product catalog you want to use in your shop. If you don’t have any catalogs, you can create one. Learn more about how to add productsto your catalog.
Review your shop. If everything looks good, submit it to Instagram for review. You’ll be notified when it has been approved.

Note: A Business Manager account will automatically be created for you when you set up your shop. You’ll use this account to set up your shop in Commerce Manager.

Business Manager enables you to manage your ad accounts, Pages and the people who might be working on them.

Use Commerce Manager or a supported platform to set up a shop.
To choose a checkout method, select where you want customers to complete their purchases. Tip. Checkout on Instagram is recommended for businesses based in the US because it enables people to buy your products directly on Instagram.
To choose sales channels, select the Instagram business account you want to be associated with your shop. Tip: If you have a Facebook Page, check the box next to your account to have a shop on both Facebook and Instagram.
To add products to your shop, select the product catalog you want to use in your shop. If you don’t have any catalogs, you can create one. Learn more about how to add productsto your catalog.
Review your shop. If everything looks good, submit it to Instagram for review. You’ll be notified when it has been approved.

Note: A Business Manager account will automatically be created for you when you set up your shop. You’ll use this account to set up your shop in Commerce Manager.

Business Manager enables you to manage your ad accounts, Pages and the people who might be working on them.

Start using Instagram Shopping

Mariana has set up her new shop in Commerce Manager. To start using Instagram Shopping, Mariana needs to submit her account for review and turn on shopping features. Here’s how:

Submit your account for review

Once you connect a product catalog to your shop and have products in the catalog, follow these steps to submit your account for review. Account reviews typically take a few days but can take longer.

Go to your Instagram business profile and tap the three lines in the upper right.
Select Settings.
Sign up for shopping.
Follow the steps to submit your account for review.
Under Settings, visit Shopping at any time to check your account status.

Some businesses may be notified that they need to provide additional information to prove ownership of their website domain. If you receive this notification, follow the steps to complete the domain verification process to submit your account for review.

Once you connect a product catalog to your shop and have products in the catalog, follow these steps to submit your account for review. Account reviews typically take a few days but can take longer.

Go to your Instagram business profile and tap the three lines in the upper right.
Select Settings.
Sign up for shopping.
Follow the steps to submit your account for review.
Under Settings, visit Shopping at any time to check your account status.

Turn on Instagram Shopping

Once your account is approved, you can turn on Shopping features. Note: If you don't see Shopping under your settings, your account is probably still under review or it hasn't been approved for Instagram Shopping.

Go to your Instagram business profile and tap the three lines in the upper right.
Select Settings.
TapBusiness, then tap Shopping
Select the Product Catalog you want to connect to your account.
Select Done.

Go to your Instagram business profile and tap the three lines in the upper right.
Select Settings.
TapBusiness, then tap Shopping
Select the Product Catalog you want to connect to your account.
Select Done.

Highlight your products

Use clear and consistent product catalog imagery

When you upload images to your catalog, present your products as they're shown on your website. Ensure products are clearly visible against clean backgrounds. Showcase a single product with minimal clutter.

Mariana tries a few different shots of Mangata & Gallo’s rings and chooses one that best highlights the ring’s features.

Maintain a consistent look and feel.

Use the same visual treatment across all of your product images. Consider adding a logo on a product, a colored background or simple props to create a visual identity.

Mariana takes photos of all of Mangata & Gallo’s rings against the same white background.

Use multiple formats

Add videos to your catalog if it’s helpful for customers to see your product in motion. Try experimenting with a single product, like a flowy dress, with lifestyle imagery, detail shots and different angles. Or film a tutorial, like a makeup demonstration, to show your product in use.

Mariana includes videos of Mangata & Gallo’s rings to show a 360-degree view.

Provide context

Add multiple images to give people a clearer idea of what your product looks like. Consider showing different product angles, color variants and model sizes or skin tones. Display all your product options so your customers can choose from a selection of different colors, sizes and materials.

Mariana includes photos of her customers wearing Mangata & Gallo’s rings.

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What’s next: tag your products

Now that Mariana has set up her shop, she can highlight her products in photo and video posts. She can use product tags to highlight items in her feed and story. People can view information about her products, such as the name and price of the item, without leaving Instagram.

Key takeaways

When you set up a shop on Instagram, you can help people browse and learn more about your products, such as the name of the product and the price of the item, without leaving the app.
To use Facebook commerce tools for your business, your Facebook account and Page or your Instagram business account must comply with the commerce eligibility requirements.
Use Commerce Manager or a supported platform to set up your shop.

Keep learning

Related Blueprint courses

Help Center

About Instagram Shopping
Turn on Instagram Shopping in the Instagram App
About Ecommerce Platforms for Connecting a Facebook Catalog

About Instagram Shopping
Turn on Instagram Shopping in the Instagram App
About Ecommerce Platforms for Connecting a Facebook Catalog

Additional resources

Instagram Shopping Setup Guide

Instagram Shopping Setup Guide

Build Your Audience on Instagram

Adding Product Tags To Photos and Videos on Instagram

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How Anyone Can Get The SHOP NOW Button On Instagram?

Page Contents

Nowadays, especially in these days of quarantine and self-isolation, most people prefer to buy whatever they need from online shopping stores. In this way, Instagram has become one of the most popular social media platforms all over the globe which is also offering some amazing features for those who want to sell products and services online. By the way, one of the best features available is the “Shop Now” button which lets people purchase whatever they need directly from Instagram bio.

But what is the shop now button and how can you add it to your Instagram profile? This is what we are going to teach you in this article. Don’t worry if you don’t have a business account, we have included solutions for everyone. Stay tuned!

Instagram SHOP NOW Buttons in 2020

To add a “Shop Now” button to your Instagram account, you need to have a business account on Instagram and also turn your account into a shoppable one. Unfortunately, as we have mentioned before, turning your account into a shoppable one is not a simple thing to do. For this, you must meet so many strict requirements. To illustrate, you must connect your Instagram account to a Facebook catalog, be located in some special spots of the world, etc that have been mentioned here.

However, in case you meet all the Instagram requirements, you can purchase a shoppable account and start selling products from there. Actually, having a shoppable account on Instagram, a bag icon appears on your page as you can see in the picture below:

shop now button

But what is this tab? In fact, on this tab, you can see all the posts that have shopping tags or in other words, are shoppable. In addition, here, you can see the names of the products, prices and also sales.

shop now button

Then, by tapping on each of them, you can either tap to visit the product on the website or scroll down to see the description and also view similar products.

shop now button

As you see, it is a really amazing feature and lets you leverage your Instagram to sell products more professionally. However, it is hard to turn an Instagram account into a shoppable account. So, what to do instead? Well, keep on reading.

Shop Now Button on Instagram Without a Business Account

Luckily, there is a free way to turn your Instagram account into a shoppable one and also add the “Shop Now” button to your bio. Additionally, using the following way, you don’t even need to have a business account on Instagram. So, this solution is literally for every user on Instagram. But what is it?

Well, our solution is to use AiSchedul. AiSchedul is a complete package of professional tools that will make you become an intellectual Instagram user. Using this tool, you can sell on Instagram without a business, and use all the Instagram features that are available only for business accounts.

To illustrate, with AiSchedul, you have the ability to:

Schedule posts and stories on Instagram
Monitor hashtags and accounts to find viral content
Repost content on Instagram
Run and automate Instagram giveaway contests
Give coupon codes to your followers
Repost trending content using the social calendar

And leverage your Instagram bio to sell more efficiently. But how can it help you to get the shop now button? One of the best tools of AiSchedul is the link in the bio tool.

Actually, using this tool, you can add multiple links to your Instagram bio, add clickable links to your posts and stories, link to social media websites using widgets, and also share links using buttons that also include the shop now button. But how? Let’s see!

How to Add Shop Now Button on Instagram Via AiSchedul

To add a shop now button to your Instagram account using AiSchedul follow these simple steps:

First, create an account for free.

Then, add your Instagram account(s) by clicking on the “Add Instagram Account” button. Note that you can add as many accounts as you want.

Now, click on the “Manage Account” button below the Instagram account you want to add a shop now button for.

AiSchedul dashboard

After that, on your dashboard, click on the “Bio Link” tab.

Next, click on “Add any other links in the form of a button”.

Finally, enter your shop address, and right “Shop Now” or any other things you want in the second box and hit the “OK” button.

That’s it. Now, people can go to your online shop from the bio and purchase whatever they need.

Remember that using this amazing feature, you can add any clickable buttons you want.

Also, using this amazing tool you can add some clickable tags to your Instagram posts. These tags can include the names, prices, and also shop URLs which makes it easy for people to buy and purchase their desired products.

So, go ahead and sign up for free right now.

Wrap Up

To sum it up, Instagram has so many amazing features that will make you a professional seller on Instagram. However, most of these features are available for professional accounts and ordinary ones cannot use them. However, there are tools like AiSchedul that help you have all these features for free and sell more on Instagram.

How to add a product catalog to Instagram, how to tag products

Elena
Sergeeva Targeted advertising specialist

According to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.

What is Instagram Shopping

Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.

The profile with the option enabled looks like this:

There is a bag icon on the photo, which means that if you open a post, goods will be marked in it. Source: COS

Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site.

In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.

To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts.

US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.

Why include Instagram Shopping

The selling element is integrated into the content, which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics. And the seller can do without the same type of posts in the “follow the link in the description” format.
Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.

Setting up Instagram Shopping: Getting Started

Read the Facebook Ads Trade Agreement : it describes the requirements for goods, the responsibility of the parties, etc. For example, Facebook prohibits the sale of brand replicas and any products with copyright infringement, and in order for the system algorithms to work correctly, the advertiser must consent to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions.
Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup.

In the catalog you can

Manage products: create them, edit the image, description, price and other important characteristics.
Combine products into collections to show customers exactly what they are interested in.
Give access to product management to other people or partner companies.
Set the country and language so that buyers see the correct information and the correct prices.

How to add products to Instagram through Commerce Manager

The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.

In the next step, you need to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked.

You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.

Click the "Create" button - the catalog is ready.

Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.

To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.

Add products using one of the following methods:

Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
Via a data feed (spreadsheet). You can download many products at once and set up regular updates. Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets.
Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.

If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.

After completing the form and uploading, the products will appear in your catalog.

How to create a collection with products

Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.

You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".

You can combine products into groups manually or using filters, for example, if there are a lot of products.

At the final stage, specify the name of the collection and click the "Create" button.

After creating a product catalog, you need to send an account for verification. The verification may take several days.

How to add products to Instagram

To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.

Then click "Set up Instagram Shopping" and follow the prompts.

If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish".

How to tag an item

To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:

Click Mark Items.
Find the product you need and select it from the catalog.
Click "Done" and share the post with your followers.

You can also mark the product in Stories. To do this:

Select an image to publish and click on the sticker icon in the upper right corner of the screen.
Select the product sticker and the desired product in the catalog.
Tag a product with a sticker and share your story with your followers.

Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.

In conclusion

Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram.

We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product. True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away. Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.

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How to add action buttons to Instagram

Instagram has long grown from a concise communication tool into a full-fledged tool for promoting goods and services. It is overflowing with the target audience of large, small and medium businesses, grateful readers, responsive sponsors and just good people who literally rush to your page to buy, order and share with friends.

Content:

Instagram action buttons
How to make a Contact button on Instagram
How to add a WhatsApp button on Instagram

Only they can't find you. And this means that the key factor in successful promotion through Instagram is the speed and availability of information transfer. In other words, let users easily and quickly find what you offer, and they will willingly become your customers.

It's easy, you just need to bring all the actions in one click. This is what we will tell you about: how to add action buttons to Instagram and make communication as comfortable and efficient as possible.

Action buttons on Instagram

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By placing links to third-party resources or redirecting to popular messengers in the same way, we give people a real opportunity to click on this link.

Very banal and simple, isn't it? The problem is that, despite all the logic and simplicity, people will not do this. Your links will be followed by loyal friends, ardent fans, a couple of living wanderers from boredom and a dozen dead souls with blank pages. And that's all. Because people are too lazy to click copy and paste, and even the simplest “links in the profile header” prefer not to go. A literal link, among other things, causes distrust: you are definitely sending to a good place, but what if?

The picture changes if a person instead of a link or other coordinates is offered a modest "Contact" with the ability to click on the button. He will not even specify where you are sending him for an ambulance, the main thing is that there is a button. Part of your audience will click, even if communication with you was not originally planned.

This is a conditioned reflex. It’s good if at the end of this shortest path the user will be waiting for a messenger with a familiar interface or some other understandable interiors with a clear window in which you can write. If this is the way, even those who did not want to click will write to you. And those who came to sell will buy.

That's what we're going to learn now, how to make a contact button on Instagram and other useful action buttons.

We also recommend reading the article: 10 important tips for website usability.

How to make a contact button on Instagram

So, how do we set up magic instant buttons? To do this, we only need a business account on Instagram and a few minutes to set everything up.

If you have a regular account, you will need to change it to a company profile, as there is no option to add buttons in a regular profile. This is done in a couple of minutes absolutely free, but you will need a Facebook page.

Switch to a business account:

go to your personal page and open Settings.
in the settings, select the line "Switch to the company profile", we will open the Facebook authorization window.
log in to Facebook. If you don't have a Facebook page, you can register right there.
the site offers us pages from which a business account on Instagram will be maintained. Select a page and click Next.
Now you need to fill in a brief information about yourself and the business that will be presented on your page. We press "Next".
in a new window fill in contact information for feedback.
everything is ready! We refresh the page and get into our updated business profile.

The Contact button and the Call button on Instagram for a business account are added automatically. It remains only to enter the necessary contacts, and we have reached the goal.

Creating call buttons for apps

Instagram works with integrated apps. These are various sales and services services through which you can place an order, buy tickets, book a hotel room, and so on. Let's take it in order.

How to set up an Instagram button for an integrated app? You don’t need to integrate anything on your own, everything is already ready, all that remains is to configure it.

To do this, go to your profile and click on "Edit profile". Further according to the scheme:

In the menu that opens, select the option "Methods of communication".
In the newly opened window, find the line "Add an action button" and add it.
We will see a complete list of integrated applications to which we can connect our action button, select the one you need.
Now all that's left is to enter the exact address of the page in the app that you want to direct your visitors to. Enter the address, click OK.

Everything! You have a beautiful and convenient transition to the page of the desired application.

How to add a WhatsApp button to Instagram

It is much easier for many to contact by short messages through a phone application than to write to a site or call. Unfortunately, the popular messenger is not in the list of integrated applications and is not in the settings for communication methods, so here we will go the other way:

Open the profile again, click "Edit Profile".
In the window that opens, select the “website” column and enter the link https://api.whatsapp.com/send?phone=*** into the empty line, where the asterisks are the phone number that you specified when registering in the messenger . The number should be entered in the form 7ХХХХХХХХХ, 11 digits in total.
Save changes. Ready!

Now any user who visits your page can easily contact you via short messages. This means that your business will always be in touch on Instagram, quickly responding to customer requests, informing them in real time about all the news and changes.