How you can get more followers on instagram
Get More Real Instagram Followers with These 10 Tips
Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.
If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
The organic distinction is important: sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.
Not to mention, the number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more Instagram followers.
Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.
Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.
Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.
The best way to optimize your account is to create and follow an Instagram marketing strategy. Download our free guide to get started.
2. Keep a consistent content calendarThe worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.
To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent.
Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.
In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:
Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.
3. Schedule Instagram posts in advanceWhile the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.
There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them.
With our newest tools, we can help your brand schedule Stories, Carousels and Feed posts through an easy process.
By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.
You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.
4. Get partners and brand advocates to post your contentPerfect your Instagram content plan with Sprout Social
In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.
Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.
Get a hands-on look at these features and more with a 30-day free trial of Sprout.
When you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.
The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand
out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.
View this post on Instagram
A post shared by Urban Outfitters (@urbanoutfitters)
Another way is to get your handle in front of a much larger audience.
Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.
Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.
5. Avoid fake Instagram followersThere’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.
Fake Instagram followers tend to:
- Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
- Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything.
People follow brands on Instagram for a reason–they like what you’re posting or your company in general. These are actual spenders and bring monetary value to your business. - Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these bot or fake accounts will be cleaned up by Instagram, deleted and make your posts seem like engagement graveyards.
Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.
For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.
6. Showcase your Instagram everywhereHow are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.
Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.
Follow #MoMAPrimeTime on Instagram today as we celebrate the last day of Summer Camp for 200 New Yorkers, ages 65+! https://t.co/RNyV7Ibr9y pic.twitter.com/64SvbUaWLL
— MoMA The Museum of Modern Art (@MuseumModernArt) June 23, 2017
Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.
However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there.
Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.
While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.
Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.
To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.
Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.
You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.
8. Get the conversation startedOne of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.
People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products.
And for your business, you need to be supportive and communicative on Instagram.
Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.
9. Find hashtags that convertOne of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.
For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it.
Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.
View this post on Instagram
A post shared by M&M'S (@mmschocolate)
For example, M&Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.
Understanding how your hashtags perform on Instagram is also just as critical to using them.
And with Sprout Social’s hashtag analytics tools, you have direct access to hashtag performance and usage data to see what’s working best.
Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.
10. Make your Instagram followers happyLast but not least, when you make your Instagram followers happy, you see the payoff in audience growth. We’ve given you plenty of tips for brainstorming and scheduling content, so put them into practice in a way that feels real to your brand voice. In other words, avoid seeming needy, sales-driven or robotic.
For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.
More tips for your Instagram presence
Developing an Instagram following is a multifaceted process. Knowing the ins and outs of best practices on the network will help your strategies be more effective. Learn more with these guides to some of the most important IG essentials:
- How to promote your Instagram: 13 ways that actually work
- 9 Instagram post ideas to spice up your account
- How to regram on Instagram
- How to get more Instagram Likes
- How to craft an impactful Instagram bio for business
Instagram continues to grow in popularity with audiences, so taking advantage of these tips to get followers will help you increase your reach. If you’re ready to put Sprout’s powerful tools behind your Instagram management, start a free trial today.
How To Get More Followers on Instagram [5 Simple Steps]
Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.
And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.
That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.
Check out our in-depth guide to learn how to grow Instagram followers organically.
Step 1. Lay the groundwork
Step 2. Create great content
Step 3. Make yourself findable
Step 4. Engage with your community
Step 5. Keep learning
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
How to get more Instagram followers for free
No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:
Otherwise, it’s time to roll up your sleeves and get to work.
Step 1. Lay the groundworkHave a thoughtful Instagram marketing strategyIf you want to be effective on social, you need a clear plan.
Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives.
Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:
- increase brand awareness
- boost product sales
- drive traffic to your website.
Staying focused on these business-oriented goals will help keep your Instagram account consistent.
It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.
Ask yourself some questions about who you’re trying to reach:
- Where do they live?
- What do they do for work?
- When and how do they use Instagram?
- What are their pain points and challenges?
The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.
They will also help you consistently deliver content that will keep your audience engaged for the long run.
Create a consistent brand story and aesthetic
Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.
No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.
Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.
Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:
Source: @themillerswifecustomcookies on Instagram
Use keywords to appear in searches
Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.
Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.
Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.
For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.
Source: @itsclaudiatravels on Instagram
Optimize your Instagram bio and profileTwo-thirds of Instagram business profile visits are from non-followers. If your bio and profile convince them to click the follow button, those visitors may become followers.
Your profile includes your name and username fields (mentioned above), your website and your bio.
Your bio can be up to 150 characters, so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?
This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:
Source: @abstractaerialart on Instagram
If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.
Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.
When new users visit your profile, the content should make them want to see more (and click Follow).
Give commercial photographer @nelsonmouellic a round of applause for this visual feat.
Write compelling, long captionsInstagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.
Here are some key strategies to keep in mind:
- Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.
- Ask a question. This makes it easy for your audience to leave a comment.
That increased engagement will help make your account visible to more people. - Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly!
- Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.
Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.
Post content that’s meant to be re-sharedView this post on Instagram
A post shared by Will | Going Awesome Places (@goingawesomeplaces)
Your audience wants to engage with content that’s useful and inspiring.
So when planning your posts, think about types of content that other people might like to share.
People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.
People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers.
For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.
Embrace Instagram StoriesIf you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.
People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.
Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.
Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.
Source: Vega on Instagram
Post consistentlyYour existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!
When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.
How often should you post? According to our analysis, between 3-7 times per week.
Post at the right timeInstagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm.
Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays.
But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.
Source: Hootsuite Analytics
Try Hootsuite for free. You can cancel anytime.
Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch
Schedule your posts and storiesWhat if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.
Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.
You can also use Hootsuite to schedule Instagram Stories and Reels.
Step 3. Make yourself findableUse relevant hashtags to reach new usersSadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.
Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.
You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.
Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.
Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.
Tag your locationView this post on Instagram
A post shared by Dee Campling (@deecampling)
If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.
View this post on Instagram
A post shared by Instagram’s @Creators (@creators)
If your business has a physical location, tag it and encourage customers to do the same.
Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office.
For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:
Source: Instagram
If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.
Tag relevant usersIt’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.
Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.
You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps.
If they do so, their viewers can click through to your account.
Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.
Some potentially relevant users to tag might include:
- Customers
- Suppliers
- Other relevant businesses
- Colleagues or employees
- Someone who taught you a skill or told you about something you share in the post
- Anyone who appears in the photo
Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.
Your bio is a great place to ask people to tag you on Instagram.
For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.
Source: @visittheusa on Instagram
Cross-promote your Instagram account on other networksIf you want to get followers on Instagram for free, you need to make it easy for people to find you.
Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.
Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)
When BlogHer hosted Jameela Jamil for an Instagram Live, they made sure to promote it on their Facebook Page as well.
If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.
You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising so your other social followers can find and follow you on Instagram.
You’ve already seen some embedded Instagram posts in this blog. These clickable posts allow users to head directly to the relevant post or Instagram profile.
Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.
For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.
But we could also embed an Instagram post, like this:
View this post on Instagram
A post shared by Hootsuite 🦉 (@hootsuite)
Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.
Think beyond your social channels when sharing your Instagram account.
You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon.
If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.
And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.
Use Instagram QR codesYour Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.
Your QR code is also a great way to get new followers in real time at networking events and conferences.
People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.
Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .
Try to get featuredFeature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.
There’s a feature account for just about every niche and interest on Instagram, so start exploring.
For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.
View this post on Instagram
A post shared by DamnGoodStitch (@damngoodstitch)
Aim for the Explore page
The Explore page is what you see when you click on the magnifying glass icon at the bottom of the Instagram app.
According to Instagram itself, this is where “you can find photos and videos that you might like from accounts you don’t yet follow.”
Half of Instagram accounts visit Explore every month. That’s a huge opportunity for brands looking to grow their audience.
Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.
You can also pay to get into the Explore feed by selecting Explore as an ad placement.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
Source: Instagram
Step 4. Engage with your communityFollow relevant accountsYou should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like.
And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.
Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow.
Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.
Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.
And don’t follow people just to get their attention, only to unfollow after they follow you back.:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/3331766/insta3.0.0.jpg)
This is kind of a jerk move and will hurt your Instagram reputation.
Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.
Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots.
Engaging with other posts helps draw attention (and potential new followers) in two ways:
- People get notifications when you like and comment on their posts. They may check out your profile to return the favor.
- If others find your comments thoughtful or intriguing, they may check out your profile.
Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.
If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.
Collaborate with other brandsDon’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.
Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?
One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous.
Try an Instagram Live collaborationView this post on Instagram
A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)
Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend.
Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.
To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.
For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.
View this post on Instagram
A post shared by Design Emergency (@design.emergency)
Likewise, Wine Spectator‘s Straight Talk series features interviews with industry insiders.
Use interactivity features in StoriesView this post on Instagram
A post shared by Wine Spectator Magazine (@wine_spectator)
Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.
Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.
Source: Instagram
If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.
Pin your best commentsOne of Instagram’s little-known features is the ability to pin up to three comments for each post.
Today we’re rolling out pinned comments everywhere.
📌
That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh
— Instagram (@instagram) July 7, 2020
There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.
- Use pinned comments to extend your caption beyond 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts.
- Pin your favorite comments from other users, especially if they are creating a lot of engagement.
This feature can help you manage the conversation on your posts and create more opportunities for engagement.
Step 5. Keep learningCreate an AR filterAR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.
Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.
Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.
Source: @paigepiskin on Instagram
If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.
How does creating an AR filter help you get more Instagram followers? Your account name appears in the top left corner whenever anyone uses your AR filter. It’s clickable and can drive more new visitors to your profile.
Source: @gucci on Instagram
Run contests Contests on Instagram are a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend.
View this post on Instagram
A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)
Tagged friends will also see your post and may choose to follow your account as well.
Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.
Consider advertising on InstagramOkay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it.
And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment.
Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.
Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details on creating and posting an Instagram ad campaign, check out our detailed Instagram ads guide.
Learn from Instagram Insights
Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.
Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >
Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite.
These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.
Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.
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19 Ways to Get More Followers on Instagram*
Regardless of whether you are on Instagram The product belongs to an organization recognized as extremist in the Russian Federation. personal blog or brand page, subscribers is one of the main metrics that determine the effectiveness of your account. We talk about 19 ways to get more followers on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.
.
Of course, you can quickly increase subscribers by purchasing bots, but this will not work, because without a live audience you will not see an increase in reach and engagement, and it will not be difficult to “open” such a trick. In addition, it threatens to block InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, which we talked about in an article about cheating on this social network. So keep up the more workable ways to grow your audience.
20% discount for the first two months in Amplifer with the promo code AMPLI20
Yes, yes, the phrase “Know your audience” that has set the teeth on edge, but has not become less relevant. This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers.
All methods are effective only if you work with the target audience. Accordingly, it is better to subscribe to the audience of your competitors, to do mutual PR with blogs of your subject.
Julia Petrova
ilovetasty food blogger on Instagram
2. Tailor the content to your target audience
Once you have defined your audience, you need to start creating content that is related to their interests and needs. Your posts in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. should inspire subscribers, motivate them, evoke emotions. Look at successful profiles in your niche and learn from their posts.
We also talked about how to get your first thousand followers on the main social networks
Once you get your first thousand followers, you can ask them what posts they would be interested in. So existing and potential subscribers will understand that you are listening to them, and the desire to click the coveted "Subscribe" button will increase.
3. Create high-quality and interesting publications
InstagramProduct belongs to an organization recognized as extremist in the Russian Federation.
- about visual content, and therefore, your photos and videos should look the same. But it’s not enough to make a good visual, in Instagram, the product belongs to an organization recognized as extremist on the territory of the Russian Federation. The text of publications also plays an important role. We talked about some tips that will help you make cool posts for InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
There are many apps that will help you make beautiful and interesting posts. Check out the video and story app collections to help diversify your content.
4. Use hashtags wisely
When done well, hashtags attract new followers. But it's not enough to use the most popular tags. For example, if you post a photo of a forest and want to use the #forest, #nature and #trees hashtags, you will see that there are millions of such publications and the probability that your post will be noticed is extremely small.
This does not mean that you do not need to use them at all, but it is worth supplementing with other tags that your target audience and competitors follow. It is also recommended to use more sophisticated and personal hashtags. Roughly speaking, instead of #sunset, you can use #luxurioussunset. We talked about how to use hashtags in various social networks, there is also about InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
5. Communicate with subscribers
Promotion success in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. largely depends on the interaction with the audience. They want to know that there is a real person behind the account, so motivate them to discuss posts and like them, and then react to their comments and responses. The more actively you communicate with current followers, the more new ones you will get.
In addition, it will help to hear the audience better, and social listening is very useful.
6. Use cross-promotion
Reach out to bloggers who run similar blogs and organize cross-promotion. Start with small profiles, and as your audience grows, contact more and more popular bloggers. The so-called "mutual PR" can be a good tactic to promote InstagramThe product belongs to an organization recognized as extremist in the Russian Federation..
Mutual PR will be effective if you arrange some kind of interactive for subscribers. For example, challenges or a joint draw. A simple recommendation post is unlikely to work.
Julia Petrova
ilovetasty food blogger on Instagram
7. Follow competitors' followers
Another way to increase your audience is to follow users who follow bloggers similar to you. When they see that you have subscribed, they will know that there is another profile from the topic of interest.
But please note that there is a limit on the maximum number of subscriptions, from about 20 to 160 per hour. Learn this by experience, but carefully so that InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation. didn't suspect you were a spammer.
I started with manual mass following without special services. The difference between manual and service is visible in the conversion. Manual is more effective - apparently, the algorithms
Instagram The product belongs to an organization recognized as extremist in the Russian Federation.understand how the subscription works, but you need to follow the restrictions (no more than 200 subscriptions per day). me a couple of timesInstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation.limited the ability to publish posts for a week, suspecting that I used the service to buy subscribers.But for me, this method is still one of the most effective.
Julia Petrova
ilovetasty food blogger on Instagram
8. Track relevant hashtags
Did you know that in InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Can I subscribe not only to profiles, but also to hashtags? This is a good strategy, especially when you reach your first thousand subscribers. Track hashtags that are relevant in your niche and use them in your posts. Feel free to comment on the latest posts with such hashtags so that your InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. became more noticeable. It is laborious, but it can give good results.
9. Follow similar blogs
Hashtags make it easy to find relevant accounts in your niche that are similar in content and target audience to yours.
An even greater effect can be achieved by turning on notifications and being the first to comment on their publications.
10. Post regularly
We talked about how algorithms work on major social networks, including Instagram*
It's hard to say exactly how much regularity affects subscriber growth. In any case, it makes sense to follow this advice: the better you keep the regularity, the more professional and reliable you look in the eyes of your subscribers - they will know when to expect new posts from you. What’s more, Instagram* algorithms love it if you post regularly so your posts get the best reach and engagement. It is better to publish 1-3 posts per day. Try to start with one post a day, then gradually increase and see what happens, find your middle ground. You can also refer to the experience of Ekaterina Kalashnikova, who monetized her InstagramProduct belongs to an organization recognized as extremist on the territory of the Russian Federation.
largely due to regular publications.
11. Plan your posts ahead of time
You can save time on posting to focus on more important things: communicating with followers, tracking relevant profiles and hashtags. We are not hinting at anything, but Amplifer will be a good helper in this.
Thanks to a visual calendar and a convenient editor, it is easy to create several publications at once and spread them on different days. Moreover, Amplifer will tell you which posts your audience likes the most.
Connect Instagram* in Amplifer to regularly release scheduled publications and improve reach and engagement. The first 7 days are free, without a bank card
12. Post at the right time
Now on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. algorithmic feed, but what time you post is still important. Agree, there is no point in publishing posts late at night in the hope that a large number of people will see it.
In addition, COVID-19 has greatly affected the best posting times. According to our data, now the peak in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. shifted by 16-18 hours on weekdays and at 12 and 18 hours on weekends.
However, you cannot rely solely on the average temperature in the hospital. And here Amplifer will come to the rescue: thanks to a special algorithm, it analyzes your publications and advises the best time based on the activity of your audience. For a 7-day free trial period, you will just be able to evaluate.[instagram*]Try Amplifer to find out the best time to post on Instagram*, adapt your promotion strategy and content plan[/instagram*]
13. Use activity chats
Activity chats are great for attracting new followers to InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. They gather several users who like and comment on each other's posts.
A good way to cheat the Instagram algorithmThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. and increase the organic reach of posts.
The fact is that when you post a post, the algorithms InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. show it to a small number of your followers. If the post gets a lot of responses, then InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. will show the post to an even larger group of subscribers, and if there is no initial activity, then most of your subscribers will not see the publication at all.
Try to find the activity chat in a search engine or in the Facebook community directory The product belongs to an organization recognized as extremist in the Russian Federation, VKontakte or Telegram.
But keep in mind that the best chats are rarely in the public domain, so you will have to work hard to find really worthwhile groups. And yes, it takes a long time. But trust me, your efforts will pay off handsomely.
14. Use hashtags in Stories
We have already talked about the importance of hashtags, but they should not be neglected in Stories either. Try adding a few relevant tags to your posts and you'll see your Stories get more impressions than before. Some of those who watched will be able to become your subscribers.
Interactive mechanics will help make Stories more interesting: quests, quizzes, polls, they increase engagement and motivation to subscribe to your profile. In addition, Stories is an excellent channel for communicating with subscribers. There you can clarify what content they would like to see, arrange Q&A sessions.
15. Post videos and stream live
Making videos on social media is almost a must in 2020, as there is more and more content like this and users are spending more and more time watching it.
Live broadcasts are an even more engaging content format because every time you start broadcasting, all subscribers receive a notification. We talked about this in this year's trend selection.
How to get subscribers using ethers? Make joint live broadcasts with other bloggers. They can also ask their followers to subscribe to you during the live broadcast, which can be a good channel to attract a new audience.
16. Post for thematic accounts
In InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. there are many thematic profiles where not their own content is published, but interesting posts of other users. The only thing to do is to use their unique hashtags in the hope of getting noticed.
How to find them? Use a search engine. Type, for example, “The best travel profiles in InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.
”, or about the topic of your blog. Surely you will find many such accounts.
17. Decide and Use a Consistent Visual Style
Whether you have a new profile or have been in the business for a long time, you need a consistent visual style for your posts to attract followers. You can choose a specific filter or set of effects for all photos so that they echo each other.
The importance of creating a visual style for Instagram The product belongs to an organization recognized as extremist in the Russian Federation. Varya Vedeneeva told using the example of the Periodicals profile.
18. Create posts to tag friends
If you want your posts to be seen by friends of your followers, the "Tag a Friend" feature will help you. Create a relevant entertaining post and encourage followers to tag their friends. The funnier and more entertaining the post, the easier it is.
19. Try advertising
Do you want more people to see your posts? Think about advertising.
In fact, you don't need a big budget to test it. Advertising can be an effective strategy, and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. can get you new subscribers in a short time.
To promote my account, I buy ads from bloggers, participate in mutual PR and use targeted advertising. I like the first method the most - you can get a subscriber for 6-10 ₽.
Anastasia Chernykh
content director at Amplifer
⌘⌘⌘
We hope our tips will help you build a meaningful audience on InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. in other social networks where you are present. And remember that people love to follow realistic and authentic profiles. Good luck hunting for an audience at InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation.
!
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Instagram[/su_tooltip] and other social networks" action="Try Amplifer" caption="7 days for free, no card needed"]Convenient and intuitive calendar, advanced editor, tips for the best time and built-in Canva editor to create impressive designs
First published on SocialToolkits.com
20 Ways to Get More Followers on Instagram - Plerdy
Instagram's dynamic change in trends allows businesses to find new ways to market. Let's take a look at what business and marketing trends are relevant in 2022:
- Online sales using store links.
- Humorous content and storytelling.
- More attention to story design.
- Using Instagram Reels to increase your reach.
- Cooperation with major bloggers.
- Influencer marketing: collaboration between brands.
How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out.
Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.
Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram.
Optimize your bio
150 characters - you need to fit the basic information about the brand into them. What you need to write in the biography, except for the name:
- Key words so that readers can see your account in the search.
- Direction: Describe clearly what your company does.
- Link to a website or store.
- Call to action, what the user needs to do: follow the link, subscribe, etc.
For example, Claudia Laroye, a writer and traveler, described her activities in her biography.
The user can easily find her account by key phrases in the search bar.
Find the best time to post on Instagram
Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.
Example below: Collected statistics show when subscribers are most active.
Regular posting
Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe.
Tailwind shared a study on how many posts to publish. They found that posting regularly can double the number of subscribers.
Find out how the Instagram algorithm works
Don't be afraid of Instagram algorithms - learn how to use them for your own purposes.
For example, switching to a timeline feed allows users to see more relevant posts.
Experiment with different types of content
Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.
Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different post types will let you see what content your audience responds to best.
Maintain a consistent content calendar
The posting schedule is essential so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.
For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content.
Based on this analysis, the optimal time for posting publications is determined and the target audience is studied.
Ask partners and brand advocates to publish your content
When promoting on Instagram, it is important not only to regularly update the information on your page, but also to collaborate with other brands.
For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users.
Avoid fake followers on Instagram
“Follower boost” – in the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.
Check out an example from Lush Cosmetics, who respond to subscribers' comments so they come back and repost.
Showcase your Instagram everywhere
Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.
So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks.
Post the content your subscribers want
You may have noticed that some types of posts are liked more by the audience and get more engagement and comments. How to achieve the best results? Use Instagram analytics and create trending content.
Sprout Social offers to use reports on the performance of your page to analyze what types of posts are more appropriate to create.
Use relevant hashtags to attract new users
One of the most affordable free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.
The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people.
Create a great Instagram grid
Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.
A great visual example is the work of photographer Nelson Mouëllic.
Bright photos and the correct arrangement attracts the attention of a large number of users.
Pin your best comments
Instagram allows you to pin comments under a post, they can be used for several purposes at once:
- To allow users to see the review written by the client.
- To add text that doesn't fit in a short post.
- To reinforce a call to action for readers.
Attract more attention and interact with users in the comments - people appreciate openness and sincerity.
Strive to be noticed
Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.
For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.
Follow relevant accounts
Follow accounts that might be interested in your content.
This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.
Follow photography and editing tips
The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses.
An excellent example of good product photography can be found in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.
What are the standard rules for a good photo:
- Less detail.
- Interesting, unusual perspectives.
- Use of funny shots.
- More realism and “life” in photos.
Follow these steps and you'll be able to take almost professional photos with a minimum of effort.
Allow third parties to curate your content
Delegate responsibilities to create better content.
One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.
This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content.
Use a consistent brand voice for a specific platform
To be competitive on Instagram, you need to be able to express your individuality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.
An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them.
Promote your Instagram
You need to promote your account in order to attract new followers.
