8) Determine the ideal timing and frequency for your posts.

An important consideration in your Facebook content strategy should be how frequently you post, and when. If you don’t post frequently enough, you won’t look as reliable or authentic -- after all, how much faith do you put in a brand that hasn’t updated its Facebook Page for several months? Post too often, however, and people might get sick of having their feeds flooded with your content.

Here’s where a social media editorial calendar can be particularly helpful. Like any other online content, it can help you establish a schedule for when you share particular posts according to season or general popularity. You’ll probably have to adjust your calendar several times, especially in the earliest stages of setting up your Page, since you’ll want to check the performance of your updates in your Facebook Insights (which you can navigate to via the tab at the very top of your page). Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.

Wondering how to schedule posts? You can either use an external publishing tool like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the “Publish” button and click “Schedule Post.”

9) Leverage Facebook's targeting tools.

Facebook allows you to target certain audiences with specific updates -- be it gender, relationship or educational status, age, location, language, or interests, you can segment individual page posts by these criteria.

Just click the small bullseye symbol on the bottom of the post you want to publish, and you can set metrics for both a preferred audience, and one you think might not want to see your content.

10) Pin important posts to the top of your page.

When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes, you might want a specific post to stay at the top of your page for longer -- even after you publish new updates.

To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.

To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click 'Pin to Top.' It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pinned post at any given time.

11) Decide whether you want Facebook fans to message you privately.

If you want your Facebook fans to be able to privately message you directly through your page, definitely enable the messages feature. You can do so by going to your settings, clicking on “General” on the left-hand column, and then looking for “Messages” on the list of results.

We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you -- but only do so if you have the time to monitor and respond to your messages. Facebook Pages now have a section that indicates how quickly a brand responds to messages, so if you don’t want that section saying that you’re slow to answer, you might just want to skip enabling that feature.

12) Monitor and respond to comments on your page.

Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises.

13) Promote your page to generate more followers.

Now that you've filled your page with content, it's time to promote the heck out of it.

One of the first things you can do is to create an ad promoting your Page. To do that, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals -- things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”

After that, you can choose your targeted audience (similar to what you did with your promoted posts above), where on Facebook you want it to be placed, and your budget -- you can learn more about paying for Facebook Ads here.

You’ll probably also be asked to add some creative assets or copy. Remember, you’re paying for this, so choose something that’s going to grab attention, but also has high quality and represents your brand well.

14) Finally, measure the success of your Facebook efforts.

There are a couple of ways to execute this step. You can use something like the social media reports tool in your HubSpot software, and you can dig into your Page's Insights, which allow you to track Facebook-specific engagement metrics. Here, you'll be able to analyze things like the demographics of your Page audience and, if you reach a certain threshold, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn't. You can access your Facebook Page Insights via the tab at the top of your page.

How have you set up top-notch Facebook Pages? Let us know in the comments.

Topics: Facebook Business Pages

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How to Create a Facebook Business Page in 7 Simple Steps

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.

Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.

The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.

If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:

What is a Facebook Business Page?

How to create a Facebook Page for business

How to optimize your Facebook Business Page

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.

Pages can be connected to Facebook ad accounts and Facebook Shops.

Before you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.

This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.

So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.

Go to facebook.com/pages/create.

Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.

Source: Facebook

For your page name, use your business name or the name people are likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.

Source: Facebook

Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).

When you’re happy with your description, click Create Page.

Source: Facebook

Step 2. Add pictures

Next, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.

You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.

If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.

As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.

Once you’ve chosen a great photo, click Add Profile Picture.

Now it’s time to choose your Facebook cover image, the most prominent image on your Page.

This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.

Once you’ve selected an appropriate image, click Add Cover Photo.

Source: Facebook

After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

Source: Facebook

When you’re happy with your selections, click Save.

Ta-da! You have a Facebook Business Page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.

After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.

Source: Facebook

If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.

Your username, also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

To create your username, click Create Username on the Page preview.

Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.

Source: Facebook

You’ll get a confirmation pop-up. Just click Done.

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

Fortunately, Facebook makes this very easy to complete. Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.

Source: Facebook

Fill in the appropriate details here, starting with your website.

If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.

Don’t forget to complete the Add an action button section.

Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.

The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.

To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.

Source: Facebook

If you don’t want to complete all of these steps now, you can always access them later. In the Manage Page menu on the left, just scroll down to Edit Page Info.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Get the free guide right now!

If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.

Source: Facebook

Follow the same steps to republish your page when you’re ready.

Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.

For inspiration, check out our blog post on Facebook marketing.

You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.

Source: Facebook

Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.

Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.

Now you need to get some followers!

Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.

Source: Facebook

Click the blue Invite Friends button to bring up a list of your personal Facebook friends. Select which friends you want to invite, then click Send Invites.

Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.

To grow your audience quickly, check out our post on how to get more Facebook likes.

How to optimize your Facebook Business Page

Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.

Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.

Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.

Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.

Source: Facebook

Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page. This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.

Source: Facebook

Tabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.

If you’re not sure which tabs to include, check out Facebook’s various templates.

Source: Facebook

Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.

To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.

Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.

One way to build community is to connect with other Pages that are relevant to your business (but not competitors).

For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.

Source: Facebook

Pages will receive a notification when you like them and may check out your Page or even give you a like in return.

Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.

Source: Facebook

Join Groups as your Page

Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)

Your Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.

Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.

To access your settings, just click Settings at the bottom of the Manage Page menu.

Source: Facebook

Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.

For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.

The more information you have about your audience, the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.

Source: Facebook

Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.

You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.

For more details, check out our post on how to use Facebook Page Insights.

Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.

Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.

Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.

Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite. From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.

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Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.

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In this article, we will explain how to post on Facebook and all the features associated with it. You can create a post from the main page or from the news feed. In both cases, the form in which it is drawn up is located at the top of the page. It says "What's new with you?". She looks like this.

Several formats are available to you:

• Plain text.
• Photo/video.
• Live.
• Life event. nine0021
• Polls.
• Lists.

Some of them can be combined, supplemented with stickers, stickers, tag friends, events. The main ones are the first four and they are above the text field. The color palette below it is designed to decorate the poster. Click on the background you like and write on it. You can also add emoticons, stickers, polls, etc. there. If you change your mind and want to write plain text, click on the gray/white background. nine0003

Below are icons for adding photos and videos, stickers, emoji. To open all options, click on the three dots on the right.

Below you can set the visibility and placement of the entry: in the feed, in the History, in the messenger. Stories will be visible in the news feed. In the mobile application - in the upper block, on the computer - on the right.

How to post in a group on Facebook

Open the feed and select "Groups" on the left. Go to the right community. The text box is at the top under the cover. In it, you can attach to the message or separately from it:

• Photo/video.
• Live.
• Photo album.
• Document.
• Invitation to an event.
• Item card for sale.
• Poll.
• Meeting offer.
• Marks of visits, friends.
• Emoji, GIFs.

As in the case of the personal page, the entry can be made both in the usual format and as a poster with a colored background. To make it appear in the group, click "Publish". Your message will be visible to all members of the group. nine0003

The same principle should be followed on the business pages of companies. The only difference is that they have more advanced functionality. There you can create notes (similar to articles in VK, but in a simplified form), vacancies, product offers at a discount, conferences, advertising.

Now you know what posts you can make on Facebook. Next, we will talk about their design.

Facebook post size, pictures for it and main functions

The optimal size of regular images is 1200*630 pixels. Maximum aspect ratio: 2048*2048 pixels. For a picture with a link (articles shared from the site) -– 470 * 246. Infographic with link –– 158*237. Video –– 1200*675. nine0003

As for the number of characters in a note, it is limited to 63000 characters. At the same time, it must be remembered that very long materials are rarely read out. Only the first 3000 characters will be visible, the rest will be cut off by the "Read More" link. It opens in a new tab. An entry up to 3000 is limited to the "More" button, which simply expands it on the same page.

How to tag a person in a Facebook post

If you haven't published the content yet, click on the "Tag a friend" button under it, enter the person's name. In a published note, you cannot put marks, you can only add a comment, photo, video, gif, emoticon. Also, you won't be able to do this even if you saved the information to a draft. nine0003

Do the same when adding posts to groups and business pages.

How to edit the entry

You can change the text you wrote, add emoji, stickers, photos and videos to it. To do this, open the menu next to it (three dots in the upper right corner). Select Edit Post.

How to pin a post on Facebook, disable comments on it

Attached information moves to the beginning of the timeline. This feature is only available on business pages. To lift a note up, click on the three dots to the right of it. Then click "Pin at the top of the page". nine0003

You cannot close comments completely on Facebook in regular and public accounts. There are only two limits that can be set. They will apply to everything you have posted.

Go to "Settings" - "Chronicles and Tags" and enter the phrases you want to block. This way you will get rid of spam and negative responses from users.

Then open the "Public publications" block and edit the commenting access. nine0003

How to make a delayed post on Facebook

Scheduling is available on business pages if you are an administrator or editor of them. To publish material at a certain time, you need to write it and open the menu through the "Publish" button. In it, select "Schedule", enter the data and confirm the actions.

To delete, edit or move a show in time, at the top of your profile, go to "Publishing Tools", go to the "Scheduled" tab (on the right side of the screen). Check the box next to the item you need and open the "Actions" menu as in the screenshot below. nine0003

How to make and copy a link to a Facebook post

It's very easy. If you want to share information with someone, hover over the date on which it was posted and click the right mouse button. Then click "Copy Link".

How to change the publication date

In your personal profile and on the public page, you can set a different time for posting. If you want to move it into the past, then it's very easy to do. One of the conditions is that the date must not be earlier than the one on which the profile was created. Also, you will not be able to change the numbers of the promoted material. nine0003

• Go back to the publications menu.
• Select "Change date".
• Set month, day, year, hour.

If the note has not yet been posted, click on the arrow on the "Publish" button and replace the data.

How to boost a post on Facebook

In order for as many people as possible to read and comment on you, you need to set up a promotion. To do this, several conditions must be met. You must have:

• A published business page associated with a personal account. The status can be checked and changed in “Settings” –– at the top right.
• Business page note suitable for promotion. Here you can see the formats that cannot be raised.
• An administrator role with rights to set up ads and manage records. If you created the profile, then you have them.

Once you're done, find the content you want to promote and the blue button below it that says Promote. Then you need to select the target audience, the duration of the campaign, its cost (you set it yourself), the approximate reach (the number of people from the target audience) and the type of currency. nine0003

After you submit your application, it will be reviewed by Facebook experts. When the ad is running, you will receive a notification.

How to promote a post on Facebook

There is another way to promote a page or post - through ADS Manager. It has more opportunities for promotion. You can choose a goal: reach, engagement, traffic, recognition and other options.

To start creating an advertising campaign, open the main menu of the page (as in the screenshot above) and click "Create an ad". In the window that opens, select your task, scroll down and move on to the next part. Then edit the data: country, currency, time zone, confirm the actions. At the fourth stage, it is important to choose the right target audience and budget. nine0003

The place column indicates your company's points or more global landmarks: country, region, city. As a result, the ad is seen by people who are within the radius of these geographic points. In the "All people" drop-down list, select the people you are interested in: locals, travelers, recent visitors.

Then set up detailed targeting. This will help you get a better response to your campaign. First, fill in the "Include people who meet at least one of the conditions" field. To do this, click "View" and, opening the lists, select the target audience. In the same way, exclude those who are definitely not your potential client. nine0003

After that, in the fifth part of the settings, you can create a new advertisement or select an existing one, set up identification data. Then - "Confirm".

In the article we talked about the technical side of publications in this social network. But to achieve the best result, you need to remember about the content of the records. Experts advise choosing bright pictures for them, writing not too long texts if your format does not provide for this. And also shorten links, do not create intrusive advertising. It is important to choose the best time to post on Facebook. This can be done in the "Statistics" section. nine0003

How to make a post on Facebook - we make beautiful publications

Social networks occupy an important niche in the life of a person who tries to keep abreast of all modern trends. The world's most popular resource is Facebook, which is used by people all over the world. It helps not only to communicate with friends and make new acquaintances. The site provides access to news and is used as a platform for business on the Internet. Today we are going to show you how to post on Facebook. nine0003

Read also: How to post on VK

Types of posts on Facebook

Public pages and groups with many members post daily posts with all sorts of information. The main task of such publications is to attract attention. Post design is an important part of the work of a moderator or administrator. After all, you need subscribers to be interested in the information you submit, and not just scroll through it further. What can be placed in a post on Facebook and what formats are available to users? nine0003

• Standard text . Here you describe your thoughts, suggestions or news. You can attach photos and videos to the post, add emojis and stickers.
• Photo album . This feature is well suited for a store of goods or services, since you can upload up to 1000 photos in one post.
• Survey. For keeping statistics, contests or voting, the most important thing is that you will know people's opinion about a particular item.
• Offer. nine0194 This format is ideal for all kinds of promotions, shops and events that offer discounts to active participants. Having responded to the offer, the user will receive an e-mail, where he will find out how to receive the offer in the post.
• Event. In order to unload the feed of a group or page, all posts associated with the event will be displayed on a separate page. And people who signed up for this event will see it.