How to get blue tick facebook page

Verify your accounts on Facebook and Instagram

2 min

Verified badges on Facebook and Instagram appear next to the Page or account's name, as well as in search. This shows that we have confirmed that an account is the authentic presence of the creator, public figure, celebrity or global brand it represents and helps people more easily find the accounts they wish to follow.

Our verification team vets all requests thoroughly and bases their review on a number of inputs to determine whether an account is eligible to be verified.

Facebook verification badge

Instagram verification badge

Eligibility

To be considered for a blue verified badge, Facebook Pages and profiles must adhere to our Terms of Service and Community Standards, as well as have a profile photo, cover photo and a Page name that follows our guidelines. Instagram accounts must follow our Terms of Service and Community Guidelines.

Accounts must also be:

Authentic

Your account must represent a real person, registered business or entity.

Complete

Your account must be public and have a bio, profile picture and at least one post. Your profile can't contain "add me" links to other social media services.

Unique

Your account must be the unique presence of the entity it represents. Generally, one account per entity may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (e.g. puppy memes).

Notable

Your account must represent a well-known, highly searched for individual, brand or entity. We review accounts that are featured in multiple news sources. We don't consider paid or promotional content as sources for review.

Bear in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.

Accounts must also be:

Authentic

Your account must represent a real person, registered business or entity.

Complete

Your account must be public and have a bio, profile picture and at least one post. Your profile can't contain "add me" links to other social media services.

Unique

Notable

Bear in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.

Apply for a Facebook verification badge

You can apply for verification by filling out this form.

If your account represents a person, you'll need a copy of your official government-issued photo identification (e.g. passport, driving licence, national identification card) to validate your request.

If your account represents an organisation, you'll need a copy of a phone or utility bill, a certificate of formation, articles of incorporation or tax exemption documents.

Please also include a few sentences explaining why the account should receive the verified badge, and relevant URLs that help illustrate the account's notability.

Apply for an Instagram verification badge

We look at a number of factors when evaluating Instagram accounts to determine if they're in the public interest and meet our verification criteria. Even if your account is eligible for verification, submitting a request doesn't guarantee that your account will be verified.

Request an Instagram verified badge

To request a verified badge:

Make sure that you're logged in to the account you're requesting a verified badge for.
Go to your profile and tap .
TapSettings > Account > Request verification.
Enter your full name and provide the required form of identification (example: government-issued photo ID).
After you've filled in the form, tap Send.

To request a verified badge:

Make sure that you're logged in to the account you're requesting a verified badge for.
Go to your profile and tap .
TapSettings > Account > Request verification.
Enter your full name and provide the required form of identification (example: government-issued photo ID).
After you've filled in the form, tap Send.

Once we've reviewed your request, you'll receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days. Learn more about what happens after you apply for verification.

If a Facebook Page linked to your Instagram account is already verified, you will still need to apply for a verification badge on Instagram.

Can't get verified?

If your account does not have a verified badge and you aren't eligible to get one, there are other ways to show people that you're authentic. To demonstrate authenticity, you can:

Use the description in your Page or account's bio to tell visitors about who you are.
Use stories to provide a behind-the-scenes look into your life.
Encourage your followers to tag you so people can see you interacting with others.
Link to your Instagram account from your official website, Facebook Page, YouTube or Twitter account.

Create an Instagram Creator Account

Protect Your Account and Stay Safe

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Verify your accounts on Facebook and Instagram

2 min

Our verification team vets all requests thoroughly and bases their review on a number of inputs to determine whether an account is eligible to be verified.

Facebook verification badge

Instagram verification badge

Eligibility

Accounts must also be:

Authentic

Your account must represent a real person, registered business or entity.

Complete

Your account must be public and have a bio, profile picture and at least one post. Your profile can't contain "add me" links to other social media services.

Unique

Notable

Bear in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.

Accounts must also be:

Authentic

Your account must represent a real person, registered business or entity.

Complete

Your account must be public and have a bio, profile picture and at least one post. Your profile can't contain "add me" links to other social media services.

Unique

Notable

Bear in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.

Apply for a Facebook verification badge

You can apply for verification by filling out this form.

If your account represents an organisation, you'll need a copy of a phone or utility bill, a certificate of formation, articles of incorporation or tax exemption documents.

Please also include a few sentences explaining why the account should receive the verified badge, and relevant URLs that help illustrate the account's notability.

Apply for an Instagram verification badge

Request an Instagram verified badge

To request a verified badge:

Make sure that you're logged in to the account you're requesting a verified badge for.
Go to your profile and tap .
TapSettings > Account > Request verification.
Enter your full name and provide the required form of identification (example: government-issued photo ID).
After you've filled in the form, tap Send.

To request a verified badge:

Make sure that you're logged in to the account you're requesting a verified badge for.
Go to your profile and tap .
TapSettings > Account > Request verification.
Enter your full name and provide the required form of identification (example: government-issued photo ID).
After you've filled in the form, tap Send.

If a Facebook Page linked to your Instagram account is already verified, you will still need to apply for a verification badge on Instagram.

Can't get verified?

If your account does not have a verified badge and you aren't eligible to get one, there are other ways to show people that you're authentic. To demonstrate authenticity, you can:

Use the description in your Page or account's bio to tell visitors about who you are.
Use stories to provide a behind-the-scenes look into your life.
Encourage your followers to tag you so people can see you interacting with others.
Link to your Instagram account from your official website, Facebook Page, YouTube or Twitter account.

Create an Instagram creator account

Protect your account and stay safe

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How to get verified in social networks?

Facebook is an incredibly powerful marketing tool. It's time to unleash all its possibilities!

Firstly, this is the world's largest social network, of course, in Russian realities, it is inferior in number and activity to other social networks, but if you have Napoleonic plans to capture the world market, then you are definitely here. Of course, these plans cannot be realized without a clear marketing plan, which must be flexible enough to evolve in line with changing realities.

If you are new to Facebook or have doubts about its business opportunities or want to add something new to your current SMM strategy, then in this article we will try to answer your burning questions. Stay tuned as we'll cover all experience levels, from beginner to advanced, on how to effectively use pages, profiles, groups, ads, videos, live events, and draw insights from analytics.

More about Facebook algorithms

Facebook algorithms decide when and where your posts or ads appear. They are constantly changing and evolving, which means that you need to always keep your finger on the pulse. Subscribe to our social networks so you don't miss anything.

What the Facebook algorithm likes (and dislikes)

As a general rule, the Facebook algorithm prioritizes posts with a high number of likes, comments, and shares, especially if engagement peaked in a short amount of time. Let's say someone shared your post on their site, and his friends supported this repost - this is also a good call for the Facebook algorithm, which will rank such content higher among other posts for a particular character.

This applies to both posts and pages in general, but we'll talk more about that later. What doesn't the Facebook algorithm like? Forget about spam, clickbait headlines, repetitive posts, trashy and aggressive advertising content, and just text, in general, everything suspicious, whatever you yourself would complain about - don't do it.

Facebook Zero: All about interactions

Last year, Facebook made significant changes to the News Feed algorithm. Popularly known as the "Facebook Zero" update, it prioritizes content from friends and family, with content shared by friends and family appearing in a separate feed.

Thus, we get a lower priority of publications from business pages! How to deal with it?

Now, instead of simply delivering promotional content, a business must generate content that is focused on getting engagement from the community. Educational content, entertainment, live broadcasts - everything plays into the hands of business. Engagement from users is growing - you are shown more often, everything is simple. But here, of course, you can cheat by using paid promotion in your activities.

Facebook Ads Algorithm

Many people think that the Facebook ads algorithm is even more mysterious than the organic feed algorithm. But we can say for sure that it pursues similar goals - the content should be user-oriented, so that in the future these findings can give you better results, the system needs to analyze your ads, identify successful and not very successful ones, and give recommendations for further actions

You can, of course , create ads, set them to the highest bid and wait for the results. But we are for the efficient distribution of resources according to the “price-quality” system. Therefore, you need to deal with advertising optimization, which includes testing and improving the following factors:

Your advertising message must meet the needs of the audience.
Predict the results you expect from an advertising campaign.
Choosing the right goal for your advertising campaign.

In general, the conversation about paid advertising on Facebook has its own subtleties, which are enough for a whole separate article, so stay tuned to our blog!

How to present your business on Facebook

The good news is that you have several ways to present your business or company on Facebook. The news is not very good: to achieve the effect, this alone is not enough, you will have to work. Now we will briefly talk about several ways to show your company to the world on the Facebook platform, and what best suits your goals and objectives is up to you, or contact us, we will prompt and justify.

Personal profile

When you register on Facebook with your first and last name, you create a personal profile. When you have a personal brand or you are the only representative, then there is a desire to change the name and surname to a more speaking one, not to be “Vanya Ivanov”, but to become “I sell Garazhi-Wholesale”, we hasten to disappoint - lately Facebook has been instantly reacting to such things , you may not even try, or you may get a profile block. So at the personal profile stage, just be yourself.

Pros:

It's easier for you to find followers among your friends, friends of friends, colleagues and family, and even their social circle.
It personalizes your business as much as possible.
Helps potential clients contact you directly.

Cons:

You still run the risk of violating Facebook's terms of use and getting banned.
Someday your friends and family will run out, and even worse, they are not always the target audience for your product or service.
You can't post ads from your personal page, you can create posts with links, but you can't promote to a wider audience.
Scaling will be difficult to the point of impossible.

Tips:

Check your privacy settings, censor personal content or content that could harm your reputation. Look at your public profile from the outside to see how colleagues and customers see your page.
Personalize your content, keep track of your subscriptions
Profile and cover photos should reveal you as a professional in your work.
Don't forget to describe your profile in your corporate style.
Share behind-the-scenes material from your business as ethically and as possible. Add personality!
Read the Facebook rules and try not to break them.

Facebook business pages

Probably the same section that we have been mentioning for almost 3 pages, and now the moment has come! On Facebook, you can set up a business page with more flexible functionality and features that are specific to your industry. Let's just say that business pages are a kind of business cards. Having such a page gives you the opportunity to publish, advertise, and focus your content on your business, industry, and customers. And your relatives will thank you for it if you have already tried our first personal profile item!

Pros:

Gives you access to Facebook ads.
Separates your personal life from your business.
Gives you access to Facebook Analytics.

Cons:

Business page management takes more time.
You are subject to Facebook's advertising policy and your ads may not be approved in accordance with it, and it changes very frequently.

Tips:

Avoid aggressive promotional content!
Find, create and share what is relevant to your products and useful to your audience.
Tell the full story of your business to captivate customers and generate new ones. Storytelling is awesome!

Facebook groups

Facebook groups are communities that you join through your personal profile or page. These are associations consisting of like-minded people and organizations that discuss issues and exchange ideas around a common theme. You may have seen such groups before, and often they have their own internal rules of "behavior and use" to cool the ardor of some aggressive spam personalities. You can create your own group at the business page or join one of the many groups, the choice is huge!

Pros:

This is a great way to find new connections, clients and partners.
Thematic group members tend to be a highly receptive target audience.

Cons:

If you are not the owner of the group and somehow do not like the management team or constantly break the rules, then you can easily be removed from the list without the right to restore. So read the rules!
To keep the group active, you will need a large amount of resources in the form of content, topics on which you can discuss, or vice versa, tough moderation and the fight against trolls.

Tips:

Be responsive, keep other members of the group active.
Try not to think or act solely in the interests of your business - you are here to be part of the community, not to be promoted by any means.
Do not spray. Join only one or two groups in which you can definitely prove yourself in all useful glory.
Be sure to read the rules!
Enter pre-moderation before adding new members to the group, this helps to conduct natural selection.
You just need a group if your industry or product causes a lot of discussion, questions and discussions. And it is not necessary to turn everything around the product, think globally!

Page of a public figure on Facebook

This type of pages, which in fact belong to the category of business pages, was moved to a separate item for several reasons. The most important of which: your brand is tied to you as a person. What is meant here? If you are a blogger, author or just a person who can personally sign the authorship. If you want to establish yourself as a leader in your industry, then this page type is also for you.

These pages work in much the same way as business pages, with one exception - the business page shows what you sell, the public page shows who you are. Well, the pros, cons and tips are the same. Okay, here's another piece of advice: always be human.

Creating, optimizing and protecting your Facebook business page

Every Facebook business page is linked to a personal profile, but it still allows you to promote your brand or company brand more effectively. We have already realized that they have a lot of features that are not available for regular profiles, including analytics, advertising, and posting scheduling.

No, there is no universal Facebook promotion strategy, but we are ready to help you with this, but for now, let's go through the basic checklist of a business page:

Profile photo

Basically, a profile photo can be anything, the main thing is that it does not violate the rules of Facebook. Joke. In fact, in the photo you can choose the product you are selling, the image of the service offered. For a personal brand, of course, it is better to choose professional photography without liberties. Usually the profile photo is the logo or your office if you have a separate building, for example.

Whatever you choose, keep the photo simple and easily recognizable with corporate identity elements. The minimum photo size should be 180x180 pixels, but you don't want to pixelate, do you? Choose a larger resolution on a 1:1 scale.

Profile cover

The cover is a more generous visualization element for your brand. Use it wisely, put photos, videos, post announcements and other significant events, you can even post lead magnets. The minimum Facebook cover dimensions are 828 x 315 pixels, but keep in mind that on mobile versions the area is displayed within 560 x 315 pixels.

Call to action

What is the purpose of your Facebook Page? It is clear that the representation of the brand, and more specifically? Maybe you want your page's followers and visitors to sign up for your newsletter, download a lead magnet bait, buy something directly from Facebook, or go to a website and convert there?

After answering this question, start creating a call-to-action button to make it easier for users. The user does not have to think for a long time and even more so to guess, here directness is your best friend.

Depending on the purpose of your page, choose the purpose and name of the button. Well, or if you are still in a state of uncertainty, then at least add a “Contact us” or “More details” button.

Description

The description briefly tells people about your page. The more information you give potential new followers, the more likely they are to even follow you. You are limited to 155 characters, and the description is indexed and displayed in search results, so think about what you can contribute to this limited set so that potential subscribers will reach you.

Username

This is just below the name with the @ sign. And if the page name can be repeated with others, then this is a unique name that will be displayed in the search - no. It will be great if your brand name, your domain and your username are completely duplicated so as not to confuse people.

Page Optimization

When someone hovers over your Facebook page title, they see a preview of it. This helps potential customers learn more about your business, whether it's an ad or shared from your page. They will also see a preview if they hover over related brands and companies in the About section of their personal profile.

Here's how you can optimize your preview to look professional, compelling, and engaging:

Make sure the About You tab on your page is complete. This includes both a description and a link to the site.
Check that the call-to-action button and quick replies work correctly in the personal messages of the page.
If the niche is highly competitive, then get support and a positive assessment. Ask for feedback about the company, preferably in a positive way and with a high rating.
Curate the content you upload to your page so that the thumbnails and images are aesthetically pleasing - they appear below your preview.
Pay attention to Facebook Insights. The data can tell you if your efforts to optimize your Facebook Page Preview are successful.

Pages by location on Facebook

Let's say that you have a chain of stores and in fact they are located in different locations. What to do in this case? Facebook has provided for this as well, so it allows you to create separate pages for each of your stores. These pages can be easily linked to your main brand, making it easier for users to find stores and offices that are close to them.

Promoting your business with Facebook groups

We have already said that groups are not just a place for discussion, but another opportunity to promote your business. Not only do they help in building a positive reputation, but they provide you with many opportunities to generate leads. Quick tour:

Join groups

See group recommendations in the “interesting -> groups” section. Surely you are already waiting for the current selection!
If you feel that in a group on this topic, first of all, you have something to help and tell, and then to offer - join.
Again, don't see this as an opportunity to make your business stand out - instead, strive to be a useful, valuable contributor. Fortunately, now Facebook itself encourages activity with name badges that distinguish you from others.

Create your own group linked to your Facebook page

On your Facebook business page, click on the “Create a group” option. You can also create a group from your personal profile and link it to your business page later.
Enter the required information, configure the group's privacy settings, and click Create. Next, design a group visual and fill in the required information.
Your personal profile is the group administrator by default, but you can also add assistant moderators.

Educational hack from Facebook

Facebook recently added a new group type called “Social Learning”. These groups gain access to new features that allow them to use the group as an online learning platform or organize their posts by topic.

Under Group Settings, click Edit Link and select Social Learning.
Click on the Units tab and create a Unit. Add content to this block - you can post directly to it or add an existing post.
You can easily change the order of publications in Units.

Facebook Ads: Quick Start Guide

Facebook Ads allows businesses of all sizes to promote their products and services. Create an advertising campaign on Facebook to collect leads, subscribers, drive traffic to your site, increase sales and increase brand awareness. A few tips:

Set up an advertising account on Facebook. You can do it through Facebook Business Manager, you should also read a separate article about this tool!
Define your target audience, timeline and budget.
Select the desired ad subtype - these are videos, offers, leads, carousels and more. Which option is best for you depends a lot on your audience, purpose, and even experience in other marketing channels.
Select a placement - the places where your ads will be shown.

Creation and promotion of events on Facebook

Hosting events and want to attract more participants? Excellent - the events will help you. These can be webinars, a product presentation, a grand opening of a point or corporate holidays. By the way, it is not necessary to hold the event somewhere offline or on a third-party site, everything can be done on the Facebook platform itself. There would be a reason!

Event marketing itself is a complex but interesting process. You can even get confused and make virtual tickets on special resources. You will also need to indicate the venue and co-organizers.

After creating and designing the event page, you can start inviting attendees and then promoting the event. However, invite and expose for advertising the target audience that would really like to participate.

Facebook Messenger to improve customer service

The era of artificial intelligence! The era of robots, it is not surprising that all these innovations have rolled down to our chat rooms. Messenger bots are not just a fun thing on the page, but a good tool for improving the customer experience, collecting and evaluating the behavior of potential customers, and automating the marketing funnel. Add to this the ability to show ads in Messenger, the green and sustainable development plan is ready. Using Facebook Messenger you can organize more efficient and automated communication with your customers.

Chatbots in Facebook Messenger

You can create a chat messenger with special tools, they are easy to use and do not require understanding of complex programming. Everything is in the style of “configure and use”. Answers to the most popular questions, search for orders or other issues that can be resolved without involving a real person in the conversation.

We also add the ability to automatically inform subscribers about the release of new interesting content and great offers. Create multiple touchpoints, build trust, and increase your value. In addition, with the help of such chats, you can “warm up” customers and move them further down the funnel.

Facebook Messenger and customer support

But let's get back to more mundane things, such as instant customer support via chat. Business is gradually moving away from the image of inaccessible objects, and is moving towards meeting the user, and personal communication clearly demonstrates this. In addition, translating difficult conversations and questions into private messages is a great way to minimize negativity, let the client quarrel in private messages with you and leave satisfied, after all, you will solve his problem, right? What will write negative reviews about you and place them on blacklists.

You can also add Facebook chat to your site as a widget, it's quick and easy.

What are Facebook Insights and Facebook Analytics

Facebook Insights and Facebook Analytics help you analyze and interpret marketing results. You will clearly see how your Facebook audience reacts to your posts, see user interactions with the page and ads.

Facebook Insights or page 9 internal statistics0013

The data contained in this section will help you to know the actions and reactions of the audience. Determine the terms for which you want to upload statistics and download in Excel format. What Facebook stats you will see:

Sources (paid and organic) of page and subscriber likes growth and their sources.
Number of interactions, reach, impressions.
Detailed video statistics.

You can also download additional reports for each publication and for each video. Save this data and track changes over time.

Facebook Analytics

This is a very extensive section on data. This is where you get insights into your business and its audience, including active users, purchases, sales funnels, and more. Using the toolbar, you can create a report containing information about almost any action or event. You can create multi-channel funnels to find out the best conversion rates. And use event source groups to define the specific paths that clients take to interact with your channels.

The most important thing to remember about Facebook Analytics is that it allows you to determine a specific return on investment for your marketing and advertising activities. Our colleague Alexey Petrov in his articles tells how to do everything, collect and analyze in practice.

You must have heard something about the Facebook pixel. This is a piece of code installed on your site that allows you to track the activity of the audience and collect the necessary data. When setting up targeted advertising, a pixel is a necessary element, compare the “Before and After” difference and make sure it is effective.

By the way, you can use Google tools to generate complete and interactive reports. For example, Google Analytics and Google Data Studio can be used to measure traffic and conversions when your ads are clicked.

Promoting on Facebook with Video

Do you want more interactions, more emotions and expression, or even surprise your followers? Use live broadcasts or at least regular video! Facebook encourages such multi-move when the flow of comments and reactions begins. Video is still the leader in terms of generation in this regard. But how to understand the effectiveness of this method? Or at least improve the current situation:

Take up all the space with your videos! Use a ratio of 1920x1080 pixels.
Optimize your video description and thumbnails, don't forget about tags.
Try to release videos by the peak of your audience's activity (look in the statistics at what time the main array of your subscribers is online).
Write your first comment after the release of the video (or ask your fans, in general, involvement is a separate story, which we will talk about in future articles).
Keep in mind the needs of your audience and build on them before choosing a topic for your next video.
Promote videos with Facebook ads.

Facebook live streaming is another great way to generate leads, especially when combined with Facebook ads. It can even be integrated with Facebook Messenger chatbots. While you are broadcasting, the bot can answer the most obvious and common questions.

To broadcast it is not necessary to have equipment like in an expensive TV studio. It is enough to have a good webcam or camera on your phone, a microphone, a stable Internet connection and a light source.

You can also try the video sharing feature, where subscribers watch a scheduled video as if live and share their comments in real time.

Afterword

We hope that you are convinced of the great opportunities that Facebook offers for business. But theory is theory, but what to do in practice? Of course, develop an SMM strategy that should be flexible enough to include various innovations. No time to do this, or does Facebook still seem like a spaceship? Write to us, we are happy to find solutions!

In general, subscribe to our blog and get the necessary information in a comfortable environment with a comfortable frequency. We don't stop there!

How to get verified on Facebook

Verification - that sacred blue tick - pretty big deal on twitter , but it's also on Facebook. Let's see how you can (attempt) get verified on Facebook.

Different types of Facebook checks

There are three different types of verification on Facebook: blue checkmark profiles, blue checkmark pages, and gray checkmark pages.

Profiles with a blue check mark are profiles where Facebook has verified that the profile is the actual profile of the public person it claims to represent. For example, my friend Brian Clark - Editor of The Next Web in the USA. You can see that he has a verified Facebook profile, so you know that if you follow him, you are actually following him.

Pages with a blue check mark are similar. Facebook has confirmed that they are the official page of the public figure, media company or brand they name. How-To Geek Facebook Page checked, for example.

Pages with a gray check mark represent businesses and organizations that Facebook has verified to be real and who they claim to be. For example, the Irish charity Trocaire has a gray check mark.

How to get the blue confirmation badge

The blue badge application process is simple, but unless you are a public figure, media organization, or brand, you will almost certainly not be approved. As with Twitter, you need to convince Facebook that you deserve to be reviewed.

To request a blue verification badge for your profile or page, it must have:

Profile picture
Cover
Name that meets Facebook guidelines
Content posted to your account
The "Follow" feature is enabled if you're trying to verify a profile.

After making sure that everything is in accordance with the recommendations, go by this link and fill out the form.

If you are trying to verify your identity, you will need to provide government-issued photo ID. If you're trying to validate a brand or media page, you'll need to provide a utility bill, registration certificate, articles of incorporation, tax documents, or something else equally official. You will also need to add some information that will show why Facebook needs to verify you.

Facebook's recommendations are a little different from themselves. They say on the form that they don't check profiles, but they provide an option to request just that. They also state that they do not review brands, but also claim to be one of the few groups that can receive blue verification badges. Like many other Facebook policies, their review policy is not transparent, so you just have to apply and see what happens.

Unfortunately, I was rejected.

Can I get a gray confirmation badge?

In theory, gray confirmation icons are for local businesses and organizations. However, I had to work really hard to find clothes that actually used it. Most local businesses just don't care.

Similarly, when I followed Facebook's instructions and tried to verify a local business in France, a local business in California, and various other pages that I administer, there was simply no way to apply for verification.

A lot is changing on Facebook at the moment, so this feature could have been removed without a major announcement. If you want to know if you can apply for the gray confirmation badge, open your page and go to Settings.

Facebook claims that a Shared Page should have a "Page Check" option. However, as you can see, I don't have that option.

If you have one, click on it and then either enter the company's phone number or click the "Verify this page with documents" button. If you use your phone number, Facebook will call you with a 4-digit verification code. If you back up your page with documents, you will need to upload a document that contains your company name and address.