How to schedule instagram posts through facebook

How to share and schedule posts on Facebook and Instagram

5 min

In this lesson, you'll learn how to:

Schedule posts for Facebook and Instagram with Facebook Business Suite.
Monitor your scheduled and published posts from both platforms.
Boost posts from Business Suite to reach more people.

Why use Facebook Business Suite?

Facebook Business Suite offers a variety of tools to help you manage your presence across Facebook and Instagram, all in one place.

With Business Suite, you can save time by scheduling your posts on both Facebook and Instagram. You can also manage all of these posts together, so you can keep up your relationships with both communities.

To start using Business Suite, you'll need to connect your Facebook Page and your Instagram business account. Learn how to do that below.

From your Facebook Page

To connect your Facebook Page and Instagram account on Android:

Go to your Page and tap Settings.
Tap Instagram.
Tap Log In.
Enter your username and password and tap Log In.

To connect your Facebook Page and Instagram account on iPhone or iPad:

Go to your Page and tap Settings.
Tap Instagram.
Tap Connect.
Enter your username and password and tap Log In.

To connect your Facebook Page and Instagram account on Android:

Go to your Page and tap Settings.
Tap Instagram.
Tap Log In.
Enter your username and password and tap Log In.

To connect your Facebook Page and Instagram account on iPhone or iPad:

Go to your Page and tap Settings.
Tap Instagram.
Tap Connect.
Enter your username and password and tap Log In.

From your Instagram business account

Before you begin

Convert your account to an Instagram professional account.
Be an admin of the Page you'd like to connect to.

Add a Facebook Page to your Instagram. To add or change the Facebook Page that's connected to your Instagram account:

Go to your profile.
Select Edit profile.
Under Public business information, select Page.
Choose a Page from your Pages that you'd like to connect to or select Create a new Facebook Page.
Your business account is now connected to a Facebook Page. If the Page you'd like to connect doesn't appear in the drop-down from your profile, it may be because you're not an admin of that Page. Check your Page's settings and make sure you have permission to add that Page to your Instagram business account.

Before you begin

Convert your account to an Instagram professional account.
Be an admin of the Page you'd like to connect to.

Add a Facebook Page to your Instagram. To add or change the Facebook Page that's connected to your Instagram account:

Go to your profile.
Select Edit profile.
Under Public business information, select Page.
Choose a Page from your Pages that you'd like to connect to or select Create a new Facebook Page.
Your business account is now connected to a Facebook Page. If the Page you'd like to connect doesn't appear in the drop-down from your profile, it may be because you're not an admin of that Page. Check your Page's settings and make sure you have permission to add that Page to your Instagram business account.

Meet Lucky Shrub

Maria is the owner of Lucky Shrub, a garden design and maintenance company. She has a Facebook business Page and an Instagram business account for Lucky Shrub, but doesn't have enough time to post consistently on both platforms.

Maria wants to engage her audience on Instagram and Facebook, and reach more people who don't already follow Lucky Shrub. Maria can use Business Suite to manage Lucky Shrub's online presence efficiently, save time and reach more people.

Create and schedule posts to save time

When you share content frequently, customers will think of your business when they're ready to make a purchase. Business Suite enables you to create and schedule posts so that you can stay connected with your community while you save time and focus on other business goals. Here's how you can do it:

A click-by-click guide for scheduling posts on desktop

Manage your online presence

Manage content and learn how your posts perform across Facebook and Instagram all in one place.

View published posts

Understand results

Track metrics

When you first open Business Suite, you'll see your most recent posts. To see all your published posts, click Posts. You can filter your posts based on where you shared them: on your Facebook Page, Instagram account or both. To edit or delete a recently published post, click on it from the Home tab and make whatever changes you'd like.

Understand which photos and videos perform best on Facebook and Instagram. Use what you learn to customise your future content to succeed on each platform.

Learn how your posts resonated with your Facebook and Instagram communities. Track metrics including reach, engagement and reactions or likes. You can also click on a specific post to view more detailed insights about it.

Boost posts that perform well

When you advertise on Facebook, you can reach people beyond the community that you already have and build new customer relationships. You can do this by boosting your posts to turn them into ads in Facebook Business Suite.

Maria is planning a product launch for a new line of garden tools. She wants to create a series of posts to showcase her new products. She decides to boost these posts to increase awareness and reach more people. Here's how Maria can boost a post and turn it into an ad.

Boost a post in five steps

Step 1. Choose a post to boost that showcases your business

Open the Posts tab to select a post you'd like to boost. Think about your business goal and which posts can help you achieve it. You can also alter the caption of an existing post to prompt people to take a specific action. Click Boost Post on the post that you want to turn into an ad.

Maria selects a recent post with photos of one of her landscaping projects. She changes the caption to, "Get your garden lookin' as nice as this. Message us for a free consultation."

Step 2. Select an ad objective that aligns with your business goal

Your ad objective determines where people who click on your ad will go, so choose one that aligns with your business goal.

Maria's goal is to find more customers for her landscaping service, so she selects the objective Connect and chat with potential customers. When people click on her ad, they'll be directed to a message thread with Lucky Shrub.

Your ad objective determines where people who click on your ad will go, so choose one that aligns with your business goal.

Step 3. Create an audience based on who will want to see your ads

Determine who you want to see your ads. Use what you know about the people you want to reach – such as their age, location and other details – to choose the demographics, interests and behaviours that best represent your audience.

Maria decides to create an audience of people who are interested in garden design, landscaping and plants, and who are located in her city.

Step 4. Decide where people will see your ad

Next, choose where you want to run your ad: Facebook, Instagram or Messenger. Choosing automatic placements will help you to make the most of your budget.

Maria chooses automatic placements because this is her first time boosting a post. She'll use her findings from this ad to determine where she'll run the next ad.

Next, choose where you want to run your ad: Facebook, Instagram or Messenger. Choosing automatic placements will help you to make the most of your budget.

Maria chooses automatic placements because this is her first time boosting a post. She'll use her findings from this ad to determine where she'll run the next ad.

Step 5. Determine how long the ad will run and how much it will cost

Select your budget and how long you want your ad to run for. Facebook will optimise your ad to spend an average amount of your total budget selected over the period of time you specify.

Maria sets a total budget of $50 for her boosted post to run for two weeks.

Select your budget and how long you want your ad to run for. Facebook will optimise your ad to spend an average amount of your total budget selected over the period of time you specify.

Maria sets a total budget of $50 for her boosted post to run for two weeks.

Watch the video below to see how you can boost a post from Business Suite.

Try these tips to plan your posts

When you share and schedule your posts on Business Suite, consider the following:

Set aside time to create and schedule content

Once you know what you want to post, and when and where you want to post it, establish a process to create content regularly. You can either set aside time to do this once a week, shoot photos and videos throughout your day, or a combination of both. For example, Maria schedules posts on Mondays so she can focus on other business priorities for the rest of the week.

Create content that works on Facebook and Instagram

Size your photos or videos for a square aspect ratio so they'll look great no matter what platform you share them on. For example, Maria makes sure that she previews her posts based on whether she's sharing them to Instagram or Facebook.

Learn what performs best

Use Insights to explore how your posts and stories resonate with your audiences on both Facebook and Instagram. Understand which types of posts are performing well on each platform and create content with your audience in mind. For example, Maria monitors her post insights with the Business Suite app when she's on the go to see how they are performing on both Facebook and Instagram, and adjusts what she posts to optimise for each platform.

What's next: Use Inbox to stay connected with customers

With Business Suite, Maria can share and schedule posts across Facebook and Instagram from one place. In the next lesson, learn how you can use Inbox in Business Suite to efficiently respond to your messages and comments on Facebook and Instagram.

Key takeaways

With Business Suite, you can:
1. Schedule posts in advance on Facebook and Instagram to stay connected with your customers.
2. View and manage post insights to see how your community is responding to your content.

Keep learning

Related Blueprint courses

Create and manage a content calendar
Plan what to post on Instagram
How to make your Instagram content stand out

Create and manage a content calendar
Plan what to post on Instagram
How to make your Instagram content stand out

Help Centre

Create and schedule posts on Facebook Business Suite desktop
Create an ad on Facebook Business Suite desktop

Create and schedule posts on Facebook Business Suite desktop
Create an ad on Facebook Business Suite desktop

Additional resources:

Introducing Facebook Business Suite

Introducing Facebook Business Suite

Connect With Customers on Facebook Business Suite

Use Inbox in Business Suite to Communicate With Customers

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How to Schedule Instagram Posts on Desktop with Facebook Creator Studio

This post may contain affiliate links which may give us a commission at no additional cost to you. As an Amazon Associate we earn from qualifying purchases.

Instagram has always been adverse to schedulers. In the past, you were only able to post pictures on Instagram in the moment through the app. There are Instagram scheduling tools that will send you a notification that it is time to post your content, but they don’t actually post for you. Not only are they not really a set it and walk away scheduling tool, people often see a decrease in reach when posting through one of the Instagram scheduling apps. We’ve been waiting for Instagram to allow us to schedule posts from a desktop, and that day has finally arrived!

In this post we are going to teach you how to schedule and publish posts to Instagram from your desktop without using any third-party apps.

To start, you will log in to Facebook’s Creator Studio to use the free Instagram scheduler. You’ll see the accounts and pages you’re connected to with your Facebook account in Creator Studio immediately. If you haven’t connected your Instagram account, do so now.

You will need to have either an Instagram Creator account or an Instagram Business account to connect your Instagram profile in Creator Studio.

If you aren’t sure what kind of Instagram account you want to use, you can learn more about Instagram Creator Accounts vs Business Accounts here.

If you have the option to post on Instagram with Creator Studio, you’ll see a blue “Create Post” button in the top-left corner of the screen. This feature hasn’t rolled out to all accounts yet, so if you don’t see it, keep checking back!

How to schedule Instagram posts with Facebook Creator Studio

Click on the Instagram icon at the top of the page in Creator Studio.
Click on the blue “Create Post” button in the top left of your screen.
Select the “Instagram Feed” option.
Select the Instagram account you want to post to.
Upload your photos and/or videos, write your caption, and add a location.
Click “Publish” to post immediately or “Schedule” to choose the date and time you want your post to go live.

It really is that easy, but we have some step-by-step photos for you so you can see the process! Let’s dig in deeper.

Scheduling Instagram on Desktop: Step-by-Step Screenshots

Once you select the Instagram account you want to use for scheduling, this is the screen you will see to create your post:

Upload your photo or video in the “Add Content” section. You will be able to make simple crops to photos after you upload.

You can upload up to 10 photos and videos into one slideshow post, but you need to select all of the photos at the same time – it will only allow you to do one file upload per post. Once your upload is complete, the progress bar in the bottom left corner will turn green and say “100%. ”

If your picture wasn’t already cropped square, you might need to adjust after uploading. There are three dots under the bottom right corner of your photo that will give you the option to delete or crop the image you uploaded.

There are no editing options for videos, so make sure your video files are between 3 seconds and 60 seconds long and in either 4:5 or 16:9 formats.

Click on “Crop” under your photo, and you will see these options:

You can choose between square, landscape, and vertical on the left. You can also drag the image or resize it within the grid.

Now it’s time to write your caption and add a location tag.

You can include spacing and formatting in your Instagram caption. Creator Studio has the same Instagram caption formatting rules as Instagram does, so you need to be mindful of your spaces. Include your hashtags in the caption. Below the caption text box there is a running count of how many characters, @ mentions, and hashtags you have left to use.

Locations are entered below the caption. When you start typing in a location, you will get a dropdown of options similar to what you see when you choose a location within the Instagram app.

You are now ready to post live or schedule!

Click on the “Publish” button in the bottom right corner to post live. If you want to schedule, click on the arrow next to it, and the schedule option will pop up. Choose the date and time, and click on “Schedule” and you are finished. The post will be listed in Content Studio as a scheduled post. You can’t make edits on a post from Creator Studio, so if you want to make changes, you will have to do that through the Instagram app after the post is live.

Scheduling IGTV Posts with Facebook Creator Studio

Posting and scheduling IGTV videos works in much the same way as the steps outlined above for posting a regular Instagram feed post. You will upload your video, add a title and description (don’t forget to use hashtags!), and choose a cover image. You can scroll through the cover image thumbnails that populate automatically and choose your favorite, or you can click on “Upload Custom Image” to select a file from your computer.

IGTV Clickable Link Tip: Remember, your IGTV description can include any URL of your choice! This link will be clickable, and it’s a great workaround for including a clickable link on Instagram if you don’t have enough followers (10K) to get Swipe Up for your stories.

Before you publish or schedule your post, check the options for IGTV video placement. If your video is over 1 minute in length, you have the option to display the first minute preview in your Instagram feed. This box is automatically checked on the upload screen but you can uncheck it if you don’t want a preview to appear on your feed. This is a great way to get your followers who don’t normally use IGTV to watch your videos.

The best part about using Facebook Creator Studio to Schedule your Instagram posts:

You can feel confident that you aren’t violating any of Instagram’s terms of service, because this is the tool Facebook created. That was always a concern with third-party apps, and many people have seen their Instagram accounts suspended or shut down in the last few years when they used apps that Facebook/Instagram did not approve.

Facebook Creator Studio is also free, which we love!

Give it a try today, and let us know what you think. This is great for scheduling out your content to keep up a steady stream of new posts in your feed on busy weeks when you don’t have time to write captions and edit photos daily. It also helps you make sure you don’t miss an assigned posting window for sponsored content.

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How to make delayed posts and stories on Instagram

The social network itself still does not have special mechanics. But there are at least three suitable solutions. Detailed instructions on them were compiled for Pressfeed by the author of the blog SMMplanner Alexey Edakin.

There is no built-in function for delayed publications in the Instagram application and on the website, as is done in VKontakte or Odnoklassniki. But on the other hand, Facebook, which owns Instagram, offers two tools at once - Creator Studio and Business Suite, where this function is available.

How to make a delayed post on Instagram on PC

Creator Studio is the official Facebook posting tool. It is simple: you need to go to your Instagram account, click on the "Publish" button, set the release date. Everything, the post will go to the "future"!

For delayed posting, your Instagram account must be switched to a business profile. To do this, go to Settings → Account → Change account type.

Change account type on Instagram

Link the page to Facebook immediately: Edit profile → Page → Create or connect a page.

Associating an account with Facebook

Now let's start delayed posting.

Step 1. Go to the Facebook Creator Studio homepage. Select the tab to enter Instagram. You will need to enter your username and password on a new page.

If you have linked pages on Facebook and Instagram, then log in via Facebook - this way you can send posts to both social networks.

Step 2 . Click "Create Post" and select "Instagram Feed".

You can also make a delayed video in IGTV

Step 3. Create a post. Add a photo or upload several at once to make a carousel. There is no built-in editor, but you can mark an account and crop images to 1:1, 1.91:1 and 4:5 formats.

You can add a geotag to a post

The maximum amount of text is 2200 characters. You can make 30 mentions and post 30 hashtags. All indents and paragraphs will be preserved - you do not need to use services to create invisible spaces.

In advanced settings, you can disable comments for a post and write alternative text for uploaded images.

Post advanced settings

Step 4. Making a delayed post. Click on the arrow next to the "Publish" button and select "Scheduled Post". We set the time and day.

A delayed post cannot be released immediately to the feed - the minimum time is +10 minutes from the current one. Planning for later dates is unlimited - you can set any day and time.

We plan to release a post on Instagram

As a result, the delayed post will appear in the profile exactly at the specified time, with all tags and a breakdown by paragraphs in the text.

A delayed post is no different from a posted one from the application

You can view all posts in the "Content Library" section - the first in the list will be scheduled publications. In the same section, you can see the number of likes and comments for each post that appeared on your account.

Where to see the release date of post

Creator Studio has a publication calendar - this is a visual content plan. A scheduled post can be edited or its deadline can be shifted - this helps to flexibly change the order of posts.

Publication calendar

In the "Statistics" section, you can see the audience and study the dynamics of likes, coverage. The data is available for a week and a month and is no different from the statistics from the application.

How to view Instagram statistics on a computer

Creator Studio has apps for iPhone and Android, but delayed posting is only available for Facebook. If you want to make scheduled posts on Instagram from your phone, you will need to install Business Suite.

How to make a delayed post on Instagram from the phone

Business Suite is a marketing platform for managing advertising and commercial accounts on Facebook and Instagram. The service has an online version and applications on the phone. The functionality is wider than that of Creator Studio, so you can also do delayed posting on Instagram.

You need to transfer your Instagram account to a business profile and link it to Facebook - the Business Suite can only be accessed through this social network. See instructions above.

After that, install Business Suite on the phone.

Step 1. Download Business Suite to your Android phone or iPhone.

Download Business Suite to phone

Step 2. Login to Facebook by email and password. Click the "Publish" button in the center. We switch in the post editor to the Instagram profile.

If you do not switch, the post will be sent to both social networks at once

Step 3. Create a post. We write the text, add an image, mark people and put a geotag. We click "Next".

Writing a post. Limitations are the same - 2,200 characters maximum

Step 4. Set the exit time. Click "Publication scheduling options" → "Schedule for the future". Specify the date and time. Click "Schedule" and go back. Click "Publish".

We plan the release time of the post on Instagram

The post went on hold. You can find it in the "Publications" → "Scheduled" section. You can edit the post, change the posting time, or delete it.

Guide "How any company to start publishing in the media"

How to choose the media, make friends with journalists and what to check in the text before sending.

Watch for free

How to delete a scheduled post for Instagram

Business Suite, like Creator Studio, has access to profile statistics and a number of advanced features: you can reply to direct messages and run targeted ads. The only downside is that you can’t schedule stories in both services. But there is a solution.

How to make a delayed story on Instagram

To do this, we will use one of the delayed auto-posting services with the ability to edit stories - SMMplanner.

Step 1. Go to the SMMplanner website. We enter the account, create a new one or do it through any social network.

Step 2. Enter the menu. Go to the menu tab and select "Accounts".

To enter the menu, click in the upper left corner - the list will open

Step 3. Connect your Instagram account. Select "Advanced API SMMplanner". Enter login and password.

What does this mean: publishing via the Instagram API will not allow you to create delayed stories - its functionality is the same as Creator Studio.

Connecting

Step 4. Planning stories. We return to the "Posts" section and click "Schedule a story."

Planning a Story

Step 5. Creating a Story. First, select an account, then make a background - you can upload a photo or video. All stickers from the application are available, but if you need text, you will first have to add it to the image. You can use the Canva or Crello editors that are built right into SMMplanner.

Edit and set the timer

Step 6. Plan the time. Click "Schedule", set the date and time. After that, the story will appear in the "Posts" list - it can be edited or rescheduled for another time.

Instagram is in no hurry to introduce delayed posting directly into the application - apparently, it considers that this function is only needed by SMM-boxes and commercial accounts. Therefore, you have to use Business Suite, Creator Studio or SMMplanner. On the other hand, it is more convenient to create publications in these tools: the functionality is wider, it is possible to save drafts and plan a content grid.

How to schedule posts on Instagram and Facebook using Creator Studio

Creator Studio is one of the official Facebook business page tools. It was introduced by the developers at the end of August 2018. The main task of this tool is to combine all the functionality of the platform that page administrators need to work with content. In fact, Creator Studio is the official "competitor" from Facebook for all delayed posting services.

Initially, the service worked only with content for Facebook. And since July 2019, the ability to schedule posts for Instagram has been added. In this article, I will introduce you to the main features of Creator Studio and show you how to schedule an Instagram post. If you are already familiar with this tool, but you are interested in how to schedule posts on Instagram, then go straight to the desired item.

Why use Creator Studio?

In fact, the main advantage of this tool is that it is official and free compared to 3rd party delayed posting services. Scheduling posts and looking at their statistics directly on the Facebook page has never been a problem. But after the launch of Creator Studio, life became easier for page admins. The tool allows them to have everything they need “at hand”: the full functionality of delayed posting for an unlimited number of pages + analytics in one bottle, so to speak. And all this is completely free. When Instagram was connected to Creator Studio, all the SMMs were delighted. Facebook, of course, did not “invent the wheel for the people”, because many have long since learned to publish posts directly from a computer to Instagram. By the way, here is a step-by-step instruction for this process. But it made life easier for administrators.

Once again, you can use the Creator Studio service to work with both Facebook and Instagram. Let's look at all the features of the tool for each social. networks separately.

Creator Studio for Facebook Pages

Content Management
content performance tracking
communication with users through messages in Direct
(potentially for CIS countries) monetization of posts
copyright protection
download free music and sounds
content planning (photo/video/crossposting)

Creator Studio for Instagram accounts

content management (posts, IGTV videos)
tracking statistics on content

I hope I convinced you to try this service. And now let's get acquainted with its functions in more detail.

How do I access Facebook Creator Studio?

There are two options for logging into Creator Studio. You can simply follow the link from your computer, or on your Facebook business page, click on the Publishing Tools section ⇒Creator Studio (on the left side of the menu).

How to access Creator Studio

The service is only available for Facebook and Instagram business pages. If for some reason you do not have it or it is limited in function, then there are 2 explanations for this. Your page does not meet the requirements to use such features or you are not an admin to see all the functionality. With Instagram, everything is much simpler: it works only with a business profile or an author's account. If you managed to enter, then you immediately get to the first tab of the tool menu - “Main”. You can switch accounts between Facebook and Instagram by simply clicking on the corresponding icons in the top bar.

Welcome to Creator Studio!

Key features of Creative Studio for Facebook

On the left side of the Creative Studio for Facebook menu you see different tabs: Home, Content Library, Statistics, Inbox, Monetization, Copyright, Sound Collection and Settings. Let's go over the surface of each so that you understand how they work.

Content Library ⇒ publications ⇒ crossposting ⇒ playlists ⇒ post history

This is an overview of all your video, photo, link and text posts from selected Facebook Pages. You can also view statistics and take action on individual posts, such as editing, promoting, or deleting them. Use filters to limit your search to certain types of posts (video, photo, link, or text). By checking the box to the left of the desired posts, you can perform certain actions with your publications: edit, view statistics, promote, view the publication in the feed, or change the date.

Crossposting is a video that you can use in multiple posts on different pages without re-uploading or reposting. In the "Playlists" section, you can create your own playlists. Something similar to Youtube Playlist. By viewing your videos in the list, users will watch them in the order you specify. The publication chronicle allows you to quickly find the desired post.

Statistics ⇒ performance ⇒ loyalty ⇒ audience ⇒ profit

From the name it is clear that this tab contains various metrics. Performance - this is a collection of metrics for your videos on the page, videos that you have shared and cross-posted to all your Facebook pages. In the "Loyalty" section, you will see the appearance of new subscribers, the frequency of views and the number of returning viewers. You can study your audience in detail in the "Audience" section. And in the "Profit" you can see statistics on income from your videos with ad breaks.

Inbox

Manage messages and comments left on your Facebook and Instagram pages.

Monetization

Your page can earn income if you comply with the Partner Monetization Terms. For example, ad breaks for viewers in your videos will allow you to generate income.

Copyrights

This section helps you track the copyrights of Facebook and Instagram content. The control files you upload and the terms and conditions you specify are used to find matches. To use Rights Manager, you must apply and be approved.

Sound Collection

Free, legal music and sound effects for Facebook videos. You can choose the genre, duration, vocals.

So I briefly reviewed the functionality of Creative Studio for Facebook. Regarding the functionality for Instagram, it consists of two tabs: "Content Library" and "Statistics". If you understand the essence of how tabs work on Facebook, then you can easily understand the tabs for Instagram. The essence of their work is the same. Therefore, I will not describe the principle of their work. But I will focus on the process of publishing a post on Instagram through Creative Studio.

How to publish a post on Instagram through Creative Studio?

Previously, publishing content on Instagram was possible only through the application on the phone, third-party services (paid or free) and through the computer, with certain skills. Now you can post content to Instagram and IGTV with just one Creator Studio tool on your computer. With Creator Studio, you can post all types of content on Instagram except for Stories. And this means that third-party services still have an advantage.

Step-by-step instructions for publishing to the Instagram feed:

Click to open the Instagram section. And then "Create Post".
Click Instagram Feed. If you have multiple accounts connected, select the appropriate option.
Add a description (max 2,200 characters, 30 mentions, and 30 hashtags) and location (optional).
Click Add Content to select a photo or video. You can upload new content or content you've already shared on Facebook.
Click Publish or Schedule.

IGTV posting step by step:

Click to open the Instagram section. And then "Create a post" and IGTV.
If you have multiple Instagram accounts connected, select the one you need.
Learn more