How to get a paid partnership on instagram

Partner With Brands and Earn With Instagram's Branded Content

EARN WITH BRANDED CONTENT

Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.

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INTRODUCING

Instagram’s creator marketplace: Where brands and creators can more easily build branded content partnerships

GET GOING

How to get started with branded content

BRANDED CONTENT TIPS

Sharpen your branded content game

Just do you

Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

Own your partnerships

When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.

Create mobile-friendly content

Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

Prohibited and restricted categories

Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.

Format restrictions

Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

Always disclose paid partnerships

If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.

EARN LIKE A PRO

How to earn with branded content

Since you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, like your number of followers, average number likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.

Find more ways to earn.

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CREATOR SPOTLIGHT

The golden rules of brand deals according to @chazsmith

Figure out how to include the brand in a video you’re already planning. Write a skit where the brand gets sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.

Questions?

What if my business partner doesn't appear in search results when I try to add them as a brand partner?

Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.

LEARN MORE

Do I need to use the Paid Partnership label for things like free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

LEARN MORE

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.

LEARN MORE

WANT MORE?

More ways to earn on Instagram

BONUSES

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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.

But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. However, you could be more marketable than you think.

Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.

Instagram's popularity might make you feel the platform is already too crowded for you to stand out. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience.

Think of it this way: I'm going to trust my best friend's advice over Kim Kardashian's when I'm purchasing a product. I trust my best friend, we share similar interests, and I know she's genuine with her advice (no offense, Kim … ).

It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely you are to get sponsored.

Here, we're going to show you everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started or click the links below to jump to a specific section of this article.

How to Get Sponsored on Instagram
What's a Sponsored Instagram Post?
Using #ad and #spon Hashtags

How to Get Sponsored on Instagram

Define your brand.
Know your audience.
Post consistently.
Use hashtags and geotags.
Tag brands in your posts.
Include contact information in your bio.
Pitch paid sponsorships.
Know your worth.

1. Define your brand.

You'll see the best engagement if you're able to define your niche. Do you want to post food and health related content, or focus on fashion? Whatever the case, it's important to establish your brand.

Besides the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).

Specificity is key. A good influencer's posts are distinguishable and unique -- when a user is flipping through her feed, she'll be able to pause and recognize every time she sees a post from that influencer. As she continues to see similar content, she'll grow to trust that brand as an expert in the field. If the influencer suddenly and randomly changed course, the user might not understand or trust the content anymore.

Additionally, you might want to connect your Instagram brand with an online presence. Creating a website with similar aesthetic and messaging is a good way to do this -- the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.

2. Know your audience.

Knowing your audience is critical for convincing a brand to work with you. It's mutually beneficial for you, as well -- if you understand your audience, you're able to correctly identify which brands will see the most success from using you as their sponsor.

Start by gathering the basics -- what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?

The demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women."

3. Post consistently.

CoSchedule gathered research from 14 studies to identity how often you should post on social media sites. For Instagram, they found you should post a minimum of once a day, but can post upwards of three times a day.

CoSchedule also found 8:00 AM to 9:00 AM, and 2:00 AM, are the best times to post.

To grow your following, it's critical you post at least once a day. Instagram's algorithm favors new and fresh content, and you don't want your audience to unfollow you or forget about you from lack of consistency.

However, you'll need to figure out what works best for you and your audience. Perhaps your audience feels bombarded when you post three times a day, or maybe they prefer it. Maybe your audience engages most with your posts at noon. It will take some trial and error, as well as Instagram metrics tools, to figure this out.

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4. Use hashtags and geotags.

Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.

You'll want to use hashtags as relevant to your content as possible. You'll also need to check to make sure the hashtags you use aren't broken or banned (take a look at this list of banned hashtags if you're unsure).

It's critical you choose hashtags that aren't too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier it will be for your content to get discovered.

When you peruse a hashtag's page, you can also get a deeper sense of what types of content your post will be up against. #Healthylivingtips might typically feature posts with food recipes, while your post is about cycling -- this could defer you from using that hashtag.

Geotags are equally important, but for a different reason. Geotags can help people find you if they're interested in a certain location. This helps you gain more followers, and it also helps you appeal to brands that are interested in reaching a certain demographic. For instance, maybe a boutique sees you often post fashion tips from the California area, and they're looking to appeal to people in that region -- it's a win, win.

5. Tag brands in your posts.

Okay, now you're officially ready to begin reaching out to brands. You've defined your brand and audience and have created some quality, authentic posts. Now, you should have a pretty good idea what types of businesses would benefit from a partnership with you.

It's important to start small. If you're interested in skincare, don't go straight for Estee Lauder -- instead, try tagging small skincare start-ups you've seen across Instagram already.

Let's take a look at an example -- @Tzibirita, a travel influencer, posted this image of herself wearing a Paul Hewitt watch. The image is high-quality and fits with her brand, and she tags @paul_hewitt in her description. Even if you're not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar.

Begin with small brands and tag them in your descriptions. Engage with your audience by responding to comments like "Where can I get one?" or "How much?" and the brand will soon see you've proven yourself a suitable sales partner.

6. Include contact information in your bio.

Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an email or website so they can reach you, and include a press kit if possible.

For instance, @tzibirita doesn't waste her bio space. She includes her email and website, and even adds a title -- "content creator". Brands will have no doubt she's open to doing business with them.

Furthermore, you should use a website or blog as your chance to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your website, so brands can take a look at your services. Once you begin sponsoring brands, you can add them to this page so brands can see you have influencer experience.

7. Pitch paid sponsorships.

There's nothing wrong with reaching out to brands and offering your services. With the right pitch, you might be able to land some gigs without waiting for brands to find you.

Look for brands that clearly invest time and money into their Instagram presence. You might start by researching what similar influencers in your industry already sponsor. Remember, it's okay to start small. Working with smaller brands will allow you to build a portfolio.

Once you've curated a list of brands that might want to partner with you, send them an email. In your pitch, clearly and briefly outline who you are, what you do, and any achievements you have in the field that make you an expert. Then, explain why you're a good fit for the brand, and include data such as follower count and average engagement rate.

Alternatively, you might consider sending a brand a DM straight from Instagram. It's certainly more relevant to the job you're vying for, but it might get lost if a brand get hundreds of DMs a day.

8. Know your worth.

Make sure you know how much you're going to charge when brands reach out to you. The industry standard is $10 for 1,000 followers, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you'll be able to charge more.

While you'll want to have a minimum set, you can negotiate to encourage brands to pay more. Perhaps for $300, you'll throw in five Instagram Story posts, and a link in your bio to their website for 24 hours. You can use other Instagram features to sweeten the deal.

Once you have your pricing structure nailed down, you'll need to know how to sponsor a post on behalf of the brand you're working with. Now, keep in mind there are two different kinds of "sponsored" posts: those for which brands pay Instagram, and those for which brands pay another user.

Confused? Here's what I mean:

What's a Sponsored Instagram Post?

A sponsored post on Instagram is paid for by the poster to reach a wider audience. There are two main types of sponsorships: In one, a brand creates a post and pays Instagram for access to a custom audience. In the other, a brand sponsors another Instagram user -- often called an "Influencer" -- who creates a post that features the brand in some way.

Here's more detail on each type of sponsored post:

Promoted Posts & Ads

Just like Twitter, LinkedIn, and Facebook, Instagram comes with a native ad management platform. Advertisers can use this tool to customize a target audience -- using attributes like age, sex, location, and interests -- and invest a specific amount of money to getting their post in front of Instagrammers who identify with this audience.

The thing to remember here is that the advertiser is making and publishing the post. They're paying Instagram for the audience they want access to, but the post is theirs to create.

Paid Sponsorships

Paid sponsorships take place between a brand and another Instagram user. Typically, this user has a personal brand and attracts an audience of his or her own. This user is often called an "influencer."

This person can then use the steps explained earlier in this article to find and work with brands that appeal to a similar audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement; just like a business might pay a TV show to have their brand of soda on the countertop in the series finale, they can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.

Clearly there are more creative sponsorship ideas you can come up with -- I decided to go with a cliché ...

Influencers are similar to Instagram's ad manager in the sense that they both draw an audience that brands might not otherwise have access to. However, the differences in this type of sponsorship are that the brand is paying the influencer -- rather than Instagram -- for access to their audience, and the influencer -- rather than the advertiser -- is the one creating and publishing the post.

There are numerous influencers for each industry. Here's a big list of today's known influencers and the types of audiences they attract.

Using #ad and #spon Hashtags

In the past couple years, brands have come under fire for hiring influencers but not making it clear to the audience that these influencers were getting paid.

Department store Lord & Taylor, for instance, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging #sponsorship or #ad.

Influencers are supposed to hashtag #ad or #sponsored in posts they're being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic.

In 2017, Instagram released a paid partnership feature to combat this issue -- if you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a "paid partnership" label. This also helps the brand gather data regarding how well the campaign is performing.

It's critical your followers know if you're getting paid to promote a product. Ethics aside, it could destroy your account's credibility if you're caught, and lose everything you've worked hard to build -- namely, an authentic, trusting community.

If you truly don't want to post #ad or #spon, there are some ways around it -- for instance, Airbnb created the hashtag #Airbnb_partner, to signal a paid partnership without using the word "ad".

When in doubt, adhere to Instagram's policies. You can read Instagram's branded content policies in full here.

Ultimately, getting sponsored on Instagram isn't easy -- it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be extraordinarily rewarding.

Topics: Instagram Marketing

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How to Use Instagram Branded Content Tools for Your Business

Instagram Branded Content Tools may seem like a feature only big brands use, but trust me, it can be a real asset to your strategy, no matter what your capabilities!

You can have full control over which posts influencers have tagged you as a paying affiliate and get real-time insight into how tagged posts are performing - making your partnerships with influencers and bloggers more efficient, transparent and traceable.

What are Instagram branded content tools?

Let's clarify what "branded content" is:

According to Instagram's rules, branded content is author or publisher content that mentions a business partner on a commercial basis (for example, when the partner paid the author or publisher).
Any content created by a blogger, influencer or ambassador as part of your brand development strategy.
Any message that was commissioned, sponsored or paid for by a brand.

Instagram has created tagging and analytics features for businesses and creators, branded content tools that help make paid brand partnerships more understandable to people scrolling through the feed.

They are designed to help businesses and bloggers work together in a more transparent way. Which will be very helpful as businesses and brands increasingly need to be crystal clear in their disclosure of paid partnerships.

For content creators, being able to mark a post as an official paid partnership adds an extra layer of authenticity to their content - presenting them as a recognized brand partner.

This can be a huge advantage for authors looking to build their reputation and get more partnerships. Especially if they are micro-influencers trying to expand their business portfolio.

So whether you're a brand or an Instagram content creator, using branded content features is a win-win situation!

Who is eligible to use Instagram's branded content tools

To get started with the branded content tools, you'll first need to comply with Instagram's policies.

Here is an overview of who the function is available to:

Content creators/publishers must have a business profile or Creator account. Business partners must have a business account to be marked as a paid partner.
Content creators/publishers must comply with the Instagram Community Guidelines.
Content creators/publishers cannot be government officials subject to government regulations or ethics.

Once you meet these requirements, setting up and using Instagram's branded content tools is very easy.

How to set up branded content on Instagram

There are different steps for businesses and content creators to start using Instagram's branded content feature.

Brands & Companies: Approving Requests, Viewing Affiliate List

All you need is a business account to start tagging in branded content posts from your partners, influencers or brand ambassadors.

By default, you will have to manually approve all branded content posts in which you have been tagged. If you want automatic approval, just go to your settings, select "company" and open the "branded content approval" tab.

Here you can turn on or off the "manually approve labels" switch.

If you want to control all marks, it's better to leave manual approval.

In this tab, you can also view all incoming Tag Requests and see a list of all approved Business Partners that you work with on a regular basis.

Adding a content creator as an approved business partner will speed up the entire process because they never have to wait for you to approve their request before they can click the Publish button.

Influencers and Content Creators: Setting up branded content tools and requesting a partnership tag

As a content creator, you will need to set up the branded content feature in your account before you can start tagging companies in your posts.

To do this, follow these 5 simple steps:

Click on the menu icon in the top right corner of your profile.
Open Settings.
Select "Account"
Select "Branded Content Tools"
Click "Access Tools"

Once you have enabled the feature in your account, you can start tagging business partners in your posts.

To do this, select "Advanced Settings" on the photo or video while recording.

Select tag business partner and then search for their account.

If you want to tag a story, then when creating it, click on the link icon at the top of the screen, select "Tag business partner".

Note: Business Partners must have a Business Profile to appear in search results.

If the profile appears in the search results but does not allow you to tag it, you will need to contact the business partner and ask for their approval.

Once your post has been tagged, the Business Partner will be notified and will be able to see your post's information and statistics.

How to use branded content posts on Instagram for your advertising strategy

One of the main features of branded content tools is that you can easily promote a brand with a business partner's tag in the feed and stories.

This is a huge benefit for brands looking to get more out of their advertising spend, as tagging a product or service from a well-known blogger or influencer can carry much more weight in the eyes of a potential customer.

To do this, content creators must enable the "Allow business partner to promote" option in the advanced settings of the Instagram post.

After the content creator does this, affiliates will see the post in their Ads Manager and can start promotion in feed or stories.

Instagram branded content tools are a great way to make your blogging partnerships more effective and trackable, and be super transparent with your audience.

And you can easily promote posts tagged with branded content, attracting a new audience.

Branded content on Instagram: what it is, how to do it or remove it

Everyone has long been accustomed to advertising on Instagram. There are targeted ads, and influencer ads, when a brand account is mentioned in a post or story. In order to regulate the market of collaboration between bloggers and brands and to distinguish advertising from ordinary publications, the developers have created a special tool - “branded content”.

In this article, we will analyze how branded content works, what advantages it gives advertisers, how to add branded content mark and monitor its statistics.

Advertising

Read also: How to order advertising from bloggers and how much it costs

What is branded content on Instagram

Branded content is a post that mentions a brand and has a special mark “Publication Sponsor”. I mean, it's paid advertising. The mark shows that there is a commercial relationship between the blogger and the company, although this does not always mean that the author receives a monetary fee - a post or story can be published on a barter basis.

The purpose of creating branded content is to create a positive brand image, increase loyalty and, in specific cases, sales.

The main feature of branded content on Instagram is not even a mark, but the ability to monitor post/story statistics and launch paid advertising with a posted post (that is, you can reach not only blogger’s subscribers, but also other Instagram users, although this works, only if the blogger has given permission for advertising). And it is also an opportunity to control which publications can be marked.

It is not necessary for a blogger to dedicate an entire post to the brand, he can be mentioned in passing, the main thing is that the publication could attract attention and retain the audience. So branded content can be collections, life hacks, stories about yourself, reviews, photos of attended events.

P.S. Interestingly, among Russian-speaking bloggers it is not so easy to find publications with a mark, even if the content is branded by all indications. Basically, they post standard advertising posts with mentions of the promoted account in the text of the post or in stories. The mark “Publication Sponsor” is more often found on the pages of foreign bloggers. An example is an Old Spice ad with Dzharakhov. There is a mention of the brand in the text, but there is no mark "Sponsor of the publication" above the post.

Interesting: How to use Brand Collabs Manager to advertise .

Instagram branded content tools

How to tag a blogger, approve it for a brand and monitor the effectiveness of publications:

How a blogger can access branded content tools

Not every account owner can indicate their partners in posts and stories. If, after reading the article, you find that you cannot specify the sponsor of the publication, then you have not received access to branded content tools.

The problem is solved in a couple of clicks - you need to go to the account settings, then to the "Account" section. We find the section “Tools for working with branded content”.

Under "Branded content tag" click on the blue line "Get access to tools".

Follow the instructions - for example, you may need to change the account type. When everything is ready, there will be a green checkmark next to the line "Branded content tag" and it will be written that you can use the tag.

How to add the "Sponsored Post" tag when posting content We add a post in the standard way (through the usual plus on the main page, through the + on the profile page in the upper right corner or through the camera tool).

We put filters on the photo, edit it at our discretion and go to the settings where you can add a description, place, tag people.

Step 2 . Find the item "Advanced settings" at the very bottom.

Step 3 . We go down to the "Branded content" section. There are 2 points here - mark a business partner and allow a business partner to promote content. First, we are interested in the first tab, click on it. We find the partner's account in the search and click.

Step 4 . Next, you need to send a request for approval - the partner will receive a notification, and if he approves the request, a mark will appear at the top of the post. In the drop-down window, click "Submit Request".

Step 5 . Let's go back to the "Branded Content" section. If we don't mind the brand using our post in their advertising campaigns, drag the slider to the ON position next to the "Allow business partner to promote content" item (this option is disabled by default).

Important: you will not be able to delete or edit the post for the duration of the AC.

Stories example:

Step 1 . We create a story in any convenient way (through the usual plus on the main page, through the + on the profile page in the upper right corner, through the camera tool in the messenger, by clicking on the circle in the list of stories or by swiping to the right).

Step 2 . When finished working with stories (editing, adding text and stickers), click on the link tool.

Step 3 . We find the already familiar section “Branded content”. We mark a business partner in it, as described in the previous paragraph, and give him permission to promote stories for a fee, if you don't mind.

How to tag an existing post

To a posted post:

Step 1 . Open the post in full screen and go to its menu (3 dots in the right corner above the post).

Step 2 . Click edit. A blue line “Add partner” appears above the post, you need to click on it.

Step 3 . Then everything is as in the previous paragraphs - we find the partner's account, make a request for a mark, if necessary, allow us to promote the post in advertising.

To placed story:

Step 1 . Open the story, click on the menu (3 dots in the lower right corner).

Step 2 . We find the item "Mark a business partner" and act by analogy.

How does a brand approve a post with a tag

When a blogger submits a tag request, the brand is notified. You can find tag requests in your profile settings under Campaign or Contributor (if you have an author account) - Branded Content.

Shows the number of requests in the Label Requests section.

This is what the request looks like:

To approve the tag, simply click "Approve".

By default, the settings are set to manual approval of tags and it is better not to disable it, so as not to accidentally become a "Sponsor" of dubious content to which you are not related.

How to give permission to a blogger to mention a brand in posts and stories without asking

If you have worked with an influencer for a long time and trust him, you can add the author to the list of approved business partners. Then he will not have to send a request every time - the mark will be put down automatically immediately after the partner marks you as a publishing partner.

To add a content author to approved, go back to the settings - "Campaign" or "Author" - "Branded content" - "Approved business partners".

Find the required account in the list and click on the "Approve" button. You can always remove a partner from the list - you will need to click "Remove" opposite his name.

In the same section, you can specify advertising partners.

How to remove your brand tag from a post

If you don't want to be featured as a content sponsor, you can remove your tag from a post. This is done for various reasons, most often if the collaboration with the influencer has ended or its content threatens the brand's reputation.

To remove the mark, find the post in the blogger's account, click on it, go to the menu (3 dots) and click "Remove me from the post". You can also block a content creator's page and prevent them from tagging you in their posts in the future.

How to track statistics

Statistics can be tracked in Brand Collabs Manager. If your application as an advertiser has already been approved and you have received full access to the service, then you need to go to the "Statistics" section and find the necessary content in it.

You can view statistics on reach, impressions, engagement, and reach channels (ad or organic). Stories additionally show statistics on scrolling forward and backward, exiting stories, and replies.

Statistics on branded stories are stored for 14 days, statistics on posts - all the time.

How to launch an ad for branded content

If the blogger allowed the use of his content for advertising purposes when adding the tag, you can safely promote the publication.

This is done in Ads Manager. First you need to create an advertising campaign. The process of creating ads is described in detail in the article “How to set up ads on Instagram through Facebook”. At the stage of adding a creative, we select an existing publication from the section with branded content and launch it like a regular advertising campaign.

Benefits of branded content tags

How can advertisers, content creators, and general users benefit from the “Publication Sponsor” tag?

More trust from subscribers. The blogger does not hide commercial relations with the advertiser and he does not have to pretend that he “accidentally” went to this cafe, “accidentally” bought the best vacuum cleaner in the world (which was actually donated by the sponsor), “accidentally” wears clothes with symbols brand.

The brand can track sponsored posts , approve or reject tags and control the process of cooperation with the blogger.

Branded content can be advertised in Ads Manager if the blogger has allowed its promotion, that is, you can reach not only the blogger's subscribers, but also a wider audience. While the publication is in the advertising account and is being promoted, the blogger will not be able to delete or edit it (only move it to the archive).

You can look at the statistics and understand the effectiveness of promotion , and not take the word of a blogger, that is, the risk of being deceived is reduced (although bloggers can still wind up views, so we advise you to study our material: how to check a blogger for cheating).