How to fix a disabled ad account on facebook
How to Fix a Disabled Facebook Ad Account
Uh oh… I know why you’re here.
No, this is not a drill. If the alert in the image above popped up, it means that Your Facebook Ad Account has been disabled. As a marketer or business owner, I’m sure this is your worst nightmare, besides showing up to work in your underwear.
That’s why we’re here to help! This article will run you through all of the steps you need to take to recover your account. You can follow each step in order or simply skip the ones you’ve already done using the directory below:
What Does It Mean If My Facebook Ad Account Is Disabled?
Why Was My Facebook Ad Account Disabled?
Don’t panic! We’ll figure this out together! You’ll need to find out what you might have done wrong, so you don’t repeat it in the future (if it was your fault).
If a Facebook ad account has been disabled, it’s usually because of a repeated offense.
Your ad account can get banned because of your ads, or “suspicious” activity on your account. You can read the entire list of advertising policies here.
1. Overspending: Facebook wants to avoid spamming users, so you can’t spend exorbitant amounts of money on your ads all at once, especially when you have a new ad account.
We advise you to scale your daily budget up by less than 5%-15% until you’ve reached your advertising goals.
2. Logging in from different IP addresses: Facebook may associate this with online fraud. If you login to your Ads Manager using a different device, Facebook may consider this “suspicious” if it’s done too often.
We recommend that you only use one device. If you absolutely need to login somewhere else, try using your mobile device.
3. Not keeping a tight circle: If any user on your ads account gets their personal advertiser’s account banned, you may lose your ads account by association.
4. Late payments: When you aren’t paying pending bills on time, your account may get flagged as unreliable.
Make sure you always have a credit card on file, or available credit on your account.
5. Unclear landing pages: Any pages that users are directed to through your ads should pertain to the information in the ad.
It should also contain business information like a logo, contact information, resources, company name and a disclaimer.
6. Using the same payment methods for different ad accounts: Facebook uses payment methods to recognize previous offenders.
If you’ve been banned in the past, avoid using the same payment method for the next ad account.
7. Not keeping Facebook advertising information confidential: Make sure it stays with and isn’t used for anything like selling contacts to other companies.
8. Ads disapproved according to Facebook’s guidelines: Make sure your ads abide by the following guidelines.
- The Facebook Community Standards. They are based on authenticity, privacy, safety and dignity.
- Facebook’s Terms of Service. This concerns the content you are posting as an ad.
- Facebook’s Advertising Policies (some things may take you by surprise!).Our video, Facebook Ad Policies (full course) goes over the whole thing, including what you really need to watch out for! You can also read our summary below:
Facebook Advertising Policies (summary):
Facebook may ban your ads for the following reasons:
- Personal attributes: Don’t personally address users by using words like “you”.
- Facebook Brand: Remember to capitalize the word “Facebook” and to not make Facebook the main subject of the ad.
- Restricted keywords and subjects: Using AI screening, Facebook is able to detect, flag down and restrict any ads that contain keywords regarding sensitive subjects.
This includes topics like fat-loss, anti-aging, and unsafe substances. - Covid-19 Vaccine: Any ad that discourages the users from taking covid-19 vaccines will be rejected.
- Before-and-after images: When it comes to anything regarding users’ health, Facebook restricts before-and-after images that “contain unexpected or unlikely results” that “generate negative self perception”. This usually pertains to the fitness and dieting industry.
- Quality of content: Facebook might disable your account if your ads have poor quality. This can be because of grammar, poor image quality or EXCESSIVE USE OF CAPITAL LETTERS.
- Targeting: You can’t use targeted ads to “discriminate against, harass, provoke or disparage users or to engage in predatory advertising practices. Your custom audience must comply with the applicable terms.
- Lead ads: You cannot request sensitive information such as account numbers, health information and religion.
- Restricted Content: Be sure to check your regional guidelines on any subjects that are controlled by the state such as alcohol, casinos, tobacco products etc.
9. Ads flagged later on. If your ad has been running for a while and you’re wondering why it suddenly gets disapproved, the following reasons could be why:
- Your ad is showing up too often or has been running for too long. It’s possible that Facebook users have flagged your ad because they’ve seen it too many times, or it’s not content they want to see.
- Negative user feedback. If users find your ad annoying, disturbing or suspicious, they may flag it.
- Your account was reviewed by a Facebook ads rep and they found a violation that was previously overlooked. Even if your ads already got approved, make sure you follow the ad policies as closely as Facebook does!
- Changes in Facebook’s Ad Policies.
Pay attention to any updates! - Any updates to Facebook’s software. This can accidentally trigger mistakenly disapproved ads. This problem can also be solved in the following steps.
What to Do If Your Facebook Ad Account Gets Disabled? [2022]
You're running Facebook ads and suddenly out of nowhere you see Facebook ad accounts disabled.
You look and can't find anything wrong, so you hit the appeal button but - you get an instant rejection.
And the kicker is you didn't even have any Facebook ads rejected before - sound familiar?
During my years working at Facebook I helped thousands of advertisers from SMBs to Fortune 500s navigate Facebook ad issues.
Today I'll share insights on what to do if your Facebook ad account gets disabled.
Table of Contents
The Reason Why Your Facebook Ad Account’s Disabled
Why does Facebook disable ad accounts? You'd think Meta would want your money instead of forcing folks to google Why is my Facebook ad account is disabled?
The short answer is that there are a lot of clickbait farms that use unethical practices which ruin it for everyone else.
The long answer is that Facebook creates specific automations their algorithm delivers that can't distinguish an innocent mistake from those actually circumventing their systems.
You aren't trying to cheat the system you're just running ads for your clients right?
(For a behind the scenes on Facebook's algorithm click here)
How Facebook Automations Flag
If every ad went under human review instead of robots, you'd have a lot less ad accounts disabled.
*%ng up the reality is you probably did violate the ad policies.
Maybe your ad copy made promises that sounded unrealistic in Facebook's eyes (again, don't take it personal this is a freakin bot that is flagging not a human).
Now you have an MLM flag or Unrealistic Claims flag (also known as Misleading Business Practices).
Perhaps the ad copy kicked pain points too hard following the Pain-Agitate-Solution formula & now Facebook feels like you're calling Facebook users out too negatively violating Personal Attributes ad policies.
That's not to say Facebook doesn't glitch out - oh it does. There are bugs. Recently many of my clients came to me after getting the "Discriminating business practices" flags.
Yet their Facebook ads were innocent af and didn't break any rules. I guided them to appeal in the correct way and everything got up and running again.
But realistically? This happens about 5% of the time.
The other 95% you're getting flagged because you did violate the ad policies that just may not be explained very well.
There's like 10,000 ad policies not really told to the public that Facebook wants advertisers to follow.
More on the deets on the newish facebook ad policies in California read here.
So you go and google: "facebook account disabled for no reason" or maybe you're searching for "facebook account disabled locked." I've even seen some searches for "facebook account disabled how long," but you can't find any solid answers.
Now you think, maybe it wasn't an ads issue at all. Perhaps it was something else - and you search for "facebook account disabled community standards." These are the policies that govern everyday usage of Facebook.
But, still you don't get any closer to the finish line searching for "facebook ad account disabled for policy violation" or "facebook ad account disabled 2021." What about ad account recovery? Is it possible to get your old account back?
It really isn't likely you will, but you still google "facebook ad account disabled appeal," and "why is my facebook ad account disabled.
" Still nothing. What gives?? I'll answer that but first, let's discuss the digital real estate you're running ads on.
An Important Fact On Facebook’s IP
I've noticed many feel like they have a right to post on Facebook and run ads, as if Meta is a public school or government property.
Something important to note:
Facebook is a private website.
By using Facebook - as a Profile or FB Biz Page you implicitly agree to Facebook's Terms of Service - which means they can do whatever the hell they want on their website.
It's private property just like someone's lawn or land.
In Texas, you have a right to shoot someone trespassing on your property - think about that in terms of what Facebook is allowed to do on their own platform.
But I digress - let's get back to Facebook ad accounts being disabled.
From Disabled Facebook Ad Account to Appeal
For whatever reason, breaking ad policy rules, glitches, aliens - you are now stuck with a disabled ad account and Facebook rejected your appeal.
Why is that?
Facebook rejects your appeals because you clicked on a button inside Business Manager to appeal it and never talked or chatted with a live human being.
"My facebook ad account was disabled!" you scream at the ceiling. Your web browser history shows searches for:
"facebook account disabled how long 2020"
"how many facebook account can i have"
"facebook ad account disabled for unusual activity"
"my facebook ad account disabled"
"facebook account disabled how to recover"
But you're still stuck.
What happens now?
Automations are reviewing your Facebook ads instead of Facebook ad support, and when you appeal with a button instead of a person, the automation reviews that too and rejects it instantly.
Outdated articles like this one will gloss over what to do without going into more detail - so I'm going to give you more insight on Facebook ad accounts disabled and what to do.
How to Recover Disabled Facebook Ad Accounts
.
..and what NOT to do when appealing ad accounts.
Many websites will tell you to just click "Recover Account" (like this one) but that's incorrect!
The advice in that article tells you to fill out a form and wait to see if you get assigned a Facebook rep - that is rolling the dice and likely to make your disabled ad account unrecoverable.
Also this article gives incorrect advice as well telling you to verify your Business Manager after getting an ad account disabled.
That's the dumbest advice ever (sorry not sorry Emily).
- That's like going 120 MPH yelling out the window at the cop:
"I promise I won't break the speed limit again officer!" while speeding.
When your ad account is disabled - you are asking Facebook to trust you that your business is legit, even after you've set the precedent that you can't follow their rules.
You think Facebook is going to act in your favor? NO.
You'll get stuck in a cycle of the spinning wheel of death for Facebook trying to both verify a Business Manager with a disabled ad account and review your appeal to that disabled ad account. Your facebook ad manager account disabled, no ads live - what to do?
If you want to verify your Business Manager after your ad account is reactivated, or on a fresh new Business Manager - sure, that can help.
But don't do that while you're appealing a disabled ad account - be smart. Clicking Request Review is a big mistake.
You'll enter the never ending loop where either you'll wait forever without a response from Facebook.
OR
Maybe Facebook will ask you to verify your Business Manager, then accept your credentials but never reply.Now you're stuck with a Facebook Business Manager not verified, and an ad account disabled.
Your clients are screaming "Why aren't my ads running?? I'm losing money every second Facebook ads aren't live selling my products!!"
Don’t Let A Machine Decide Your Fate
You're trying to act like you know what you're doing when in reality everything hangs in the balance of a billion dollar social media company's decisions who isn't replying or telling you what you did wrong or how to fix it.
Maybe you found the article I linked above and hit "Request Review." Don't do that.
You're leaving the fate of your ad account in the hands of a machine, a bot that will automatically make a decision based on its programming logic without any human context. For the most common Facebook ad policies explained click here.
On a rare chance, sometimes the machine will instantly reactivate your ad account but most of the time you have 99% higher chance contacting a rep at Facebook Ad Support via the Facebook Business Help Center.
So don't click on "Recover Account."
Determine Why You Were Flagged BEFORE Appealing
Let me RE-EMPHASIZE:
If you don't determine why you were flagged first BEFORE contacting Facebook ad support, you're going to repeat history like GroundHog's Day.
HERE'S WHY:
If FB reactivates your ad account, and you have the same flags still in your funnel the automations will continue to scan your ads and flag you.
This time maybe disabling your Business Manager too. That's another loop you can get caught in. Your friend told you that his "facebook account disabled suspicious payment activity" message just showed up in his Business Settings.
And you're really freaking out that his facebook ad account was disabled for no reason. You're hoping the warning saying "your fb ad account permanently disabled" will go away.
This is what you do instead:
Step 1. - Navigate to Facebook's Business Help Page here:
Step 2. - Select your ad account from the drop down menu:
Step 3. - Select the issue:
Step 4. - Click on Contact Support:
A lot of people can't figure out how to even get this far - owners of businesses that spend $100K a month and up have told me they can't find this page when their facebook ad account keeps getting disabled. For my essential guide to Facebook ad policies click here.
You want to make sure you're logged in to the right account - you may need to use an active ad account in the same Business Manager to contact support.
Also bookmark this link that as of 2022 is a direct route to contacting support.
If you try and still can't get a person in Facebook ad support to open up a chat with you, then you can try out this Facebook Ad Account Disabled form here.
But keep in mind, the Facebook Ad Support reps are working at Facebook and have a more effective internal form they submit to the Facebook ad policy department who actually makes the decisions.
So contact Facebook Ad Support FIRST.
For an in depth look at the top reasons why Facebook disables ad accounts click here.
Contacting FB for Disabled Ad Account Guide:
So you got on a chat with Facebook Ad Support - sweet! But keep in mind you are not talking to decision makers. Maybe your facebook account disabled due to copyright infringement or your facebook ad account disabled payment method triggered this.
You're googling "facebook ad account disabled reddit" when you get hit with a new flag: "facebook ad account disabled circumventing systems."
Damn it!
You're all heated chatting with Facebook ad support but they can't help. Remember:
These are gatekeepers that often don't speak English fluently (if you're coming from America, or the UK). They won't understand a lot of what you're saying.
They are essentially like bartenders - they have to hear a lot of crap from advertisers who chat in using all caps like "HELLO ARE U THERE."
And at best, these are entry level workers that can understand maybe, 40% of what you're talking about on a good day when you ask them how to fix facebook ad account disabled.
If you get lucky, you may talk to someone who gets 70% of what you say when chatting, "facebook disabled my ad account for no reason!"
- but they've never run ads that have actual ROI -
Facebook Ad Support agents aren't in the business world, they aren't entrepreneurs and don't have a vested interest in whether or not your ad account is active or disabled.
Or your facebook account disabled upon creation issues or your facebook account disabled login problems.
How nice you are to them, how simple you make your explanations will play a role in how receptive Facebook is to your appeal.
Their goal is to close as many cases as possible - quantity over quality. So be respectful, polite, and also realistic when it comes to facebook ad account disabled review time.
What Happens After Appealing Disabled Accounts
Pause yelling "My facebook ad account got disabled!" and take a seat.
Your ad account could either be:
• Reactivated within 24 hours because it was a Facebook glitch
• Reactivated incorrectly because Facebook Ad Support missed the flags you do have
• Or it's "your ads are violating ad policy" or "this business model isn't supported" and you stay disabled
What To Do If Your Ad Account Appeal Gets Rejected
Realistically you have about a 50/50 chance appealing any ad account that's disabled.
Here are some factors that play into why your disabled ad account will be reactivated or permanently disabled:
♦ How many previous rejected ads you've had
♦ What your ad account's hidden score is (a ratio of rejected vs approved ads)
♦ If you conveyed your situation correctly to Facebook ad support who are gatekeepers not DMs
♦ If you determined first exactly which ad policy you're flagged for (this helps FB ad support reps make a case for you)
♦ Did you clean your funnel (landing pages etc) of the ad policy violations before contacting Facebook? Do this first if your ad account disabled for policy violation.
♦ Your business model - certain business models are under more scrutiny than others (how to make money online, special ad categories etc).
♦ Did you circumvent systems and immediately try to run ads after being rejected?
I could go on - the important thing to consider is how do you move on if your appeal is rejected and you don't have an ad account to advertise with.
You'll want to try a couple of different things.
Now if your ad account disabled payment method issue is happening...that's a whole other bag of worms. If your ad account was disabled for something minor...
(You'd have to know what you got flagged for, specifically, which ad copy triggered this flag and the weight of each ad policy flag).
- You could possibly start advertising from another ad account within the same Business Manager - but you need to warm up the new ad account with specific ads that achieve this before going into conversion ads.
But, in the event that either your Facebook ad account was disabled for a bigger issue (like mentioning covid) or you just don't freakin know because you're not a Facebook ad policy expert - you'll want to create a new Facebook Business Manager.
If your ad account's disabled, facebook may give you leeway. If you're looking for the scoop on the top reasons that Facebook ads get rejected click here.
But if your instagram ad account disabled for unusual activity, you may have a security leak.
Keep in mind - if you don't identify what triggered the automations to flag you the first time, it won't matter how many new Business Managers or ad accounts you create - you'll get shut down again and again.
You've got to identify the triggers the automations are acting on before appealing, remove them from your funnel, then appeal.
If that doesn't work out, start fresh, warming up new ad accounts (possibly in a new Biz Manager) that are free of the same flags you got shut down for in the first place.
Again, an ad account disabled payment method issue is different than the type of facebook ad account disabled 2021 flags. Facebook has changed a lot since 2021.
Some common flags you may have heard other advertisers get caught with are something like, "facebook ad account disabled circumventing systems." That's why you need to find the flags first before appealing or even that appeal will be viewed as circumventing.
I see a lot of bad advice when folks just google, "facebook ad account disabled reddit" or "facebook ad account disabled for no reason" because it becomes just a cig break at work to complain, rather than solve the issue.
While FB and IG are owned by Meta, in fact Instagram has it's own separate process for how automations flag you with an ad account disabled instagram issue. Are your Facebook ads blocked? Click here for expert guidance.
Once you do identify the specific flags that got you in trouble you can advertise again:
✅ In a new ad account in the same Business Manager if you had a minor flag cause the ad account to get disabled, or
✅ A new Business Manager and new ad account in the new Business Manager (don't use your personal ad account attached to your profile - create new ones in Business Manager) or
✅ fresh start with a coworker's account you want to learn from your mistakes here and not repeat them to exit the loop and advertise again.
If your facebook ad accounts disabled how to enable it really comes from knowing the ad policies. And a facebook ad account disabled 2022 faces its own challenges from the i0S update in Apple, to election years.
What if I told you there was a facebook ad account disabled solution? You'd never have to worry about guessing the reasons for facebook ad account disabled.
We all know what a 10th level of hell it is waiting on the facebook ad account disabled review time when your ad account is disabled facebook doesn't care how long you wait.
It's time to stop taking shots in the dark if your facebook ad account's disabled, what to do is first figure out all the flags. But you're still asking what to do if ad account is disabled and googling "why ad account is disabled" or "why is my facebook ad account disabled on instagram."
I can help with that. Right now I'm a project manager at Facebook at the time of this article. I know you're wondering, "If my facebook ad accounts disabled can i create a new one?"
Especially if you've seen the facebook ad account disabled final decision warning in Ads Manager.
Or you've got an ad account disabled facebook business manager issue as well with those ominous red letters seen in the Business settings. I'll be happy to assist in how to solve facebook ad account disabled issues. You can stop searching for "my facebook ad account is disabled how to enable it" as there are better solutions below.
New Solution to Facebook Disabled Ad Accounts
After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant. I'm a Facebook ad policy specialist and can audit your funnel, and share what to say that Facebook wants to see instead - but just isn't telling you.
Want to book a call to talk to Facebook and get results? Get solid answers directly from the source instead guessing, googling and playing roulette? Book a Call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.
You'll be swapping out walking in a minefield of ad flags, to having a sure path to having your Facebook ad accounts protected from being disabled and won't have to worry that your facebook ad account got disabled.
Save energy and money - how much is it costing you to not know why Facebook is shutting you down?
My clients have included social media marketing agencies of Tony Robbins, Harv Eker and Dean Graziosi.
I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.
I get hundreds of emails a week and don't work with most people. Try to book a discovery call and you'll have to wait a month.
If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook.
If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.
Facebook blocked an ad account - what to do?
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Have you blocked your Facebook ad account? Don't panic, the situation can be corrected.
We tell you why you can get a block and how to remove it.
Sofia Gaitbaeva ppc.world (until 2021)
Advertising is Facebook's main source of revenue, accounting for 97.9% of the company's total revenue in 2020. Therefore, harmonious interaction between users and advertisers is important for Facebook, without which the company would not be able to work as successfully. To ensure comfort for both parties, Facebook regulates the placement of advertisements, on the one hand, protecting users from inappropriate advertising, on the other hand, creating conditions for healthy competition for businesses. nine0017
Hundreds of thousands of ads go through Facebook moderation every day, and if the system detects serious violations during the check, the advertiser can get not only ads not allowed to be shown, but also account blocking. Having received a ban, the advertiser will not be able to run and edit existing campaigns, create new ones and display ads.
Sometimes deactivating an account is justified, but sometimes mistakes happen. You can save the situation and remove the blockage. Why an advertiser is threatened with a ban and what to do if an advertising account on Facebook is blocked, we will tell in this material. nine0017
Why Facebook blocks an account
When analyzing ads, Facebook takes into account three components:
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Data about advertising account : when and to whom the account was registered, what country it is from, etc.
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Advertisements . They must comply with the rules of the advertising policy, do not advertise prohibited topics and products, do not mislead users, and correspond to the landing page. The system checks pictures, texts, targeting and ad positioning. nine0017
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Landing pages . Facebook notes whether it corresponds to the content of the ad, whether it contains all the information the user needs.
Violations in your ad account, ads, or landing pages can result in a ban from Facebook. Let's take a closer look at common violations.
Ad account violations
Common account violations that can result in a ban:
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Suspicious activity with card . Facebook can disable an account if the initials of the cardholder do not match those specified in the account, if you try to top up the balance from a card other than your own, if the card is issued in a country that does not match the account's place of registration, etc.
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Signing in to Ads Manager from an unusual location . This happens if you travel and enter the advertising account from another country or city, and also give access to a person from another location. nine0017
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Login to Ads Manager from Crimea . If you decide to enter the office while on the peninsula, it is better to use a VPN.
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Account contains items from another account with a bad history . For example, if an advertiser previously had an account that violated the rules and received a ban, and he decided to copy ads or ad elements from there, give the administrator of the suspicious account access to the new account, it is highly likely that he will receive a ban. nine0017
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Launch ad from newly created business page . Do not rush to launch ads right away, it is better to wait a few weeks. During this time, you can completely design the page, add photos, videos, post several posts - this is the behavior of an ordinary live user.
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A sharp increase in the advertising budget . The system may consider it suspicious if the advertiser unexpectedly increases spending on advertising by several times. This is especially true for newly created accounts. nine0017
Violations in ads
If multiple ads fail moderation, this will not result in instant inclusion.
Most likely, ads will simply not be allowed to be shown. But if there are a lot of such ads, they appear regularly, or the violations are too serious, you can get a ban.
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Violation of the laws of the country in which the ad is shown. Please note that laws may differ from country to country. So, in some countries, alcohol advertising is allowed for users of a certain age category, while in others it is completely prohibited, and you can get blocked even for elements related to alcohol, for example, for using emoji in the form of glasses, bottles, the image of an alcoholic drink on creative in restaurant advertising, etc.
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Promotion of products from prohibited topics . You cannot advertise on Facebook weapons, narcotic and explosive substances, goods and services of a sexual nature, microfinance organizations, etc. A full list of prohibited topics is available in the Facebook Advertising Policies.
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Discrimination and the use of personal characteristics .
You can’t use tricks in advertising that indicate personal characteristics, age, gender, race, ethnicity, etc. For example, ads with the call “You are already 30, and you are not married yet?”, Most likely, will be blocked. nine0017 -
Poor image quality : Blurry, incorrectly cropped, etc.
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Illiterate text with spelling and punctuation errors, a lot of emoji, written in capital letters.
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Misleading users . This item includes advertising that demonstrates features that the product does not actually have, promises unrealistic results, and contains false information. nine0017
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Sensational content . It includes images of illness, death, violence, catastrophes, etc.
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Vaccine advocacy . For advertising content that contains false information about vaccination and calls to refuse vaccinations, Facebook blocks ads, especially often in recent times due to the pandemic.
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Numerous complaints about advertising. nine0036 Any user can complain about an advertisement. If there are few complaints, most likely Facebook will not take action against the account, but if they come regularly, the advertiser faces a ban.
These are the most serious violations that can cause the system to disable an ad account. Why Facebook blocks ads, we talked about the reasons for banning ads in the article.
Violations on the landing page
Even if everything is in order with advertising, you can get a block for violations on the landing page, namely:
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Landing does not match ad , for example, if the ad advertises a specific product, but the link leads to the main site, and not to the product page. Carefully check whether landing pages are relevant to the content of ads, create separate landing pages for advertised products and offers.
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Error or redirect .
In the case of a redirect, the user first gets to the desired page, and then he is redirected to another. This is prohibited by Facebook rules and is unethical towards users. nine0017 -
The presence of scripts that interfere with viewing the page , for example, pop-ups that call for an action to continue browsing the page, automatic download of files, autoplay of video or audio.
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Illegal collection of information about users. If the advertiser collects data about visitors, the page must indicate this, and the user must consent to the collection of information. nine0017
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The link from advertisement does not lead to a website, but to a page in PDF or JPG format .
Of course, these are not all the reasons why you can get a ban, we have named only the most common ones. Sometimes there are no visible reasons at all and the blocking occurs due to an error in automatic moderation.
What to do if the account is banned, we will tell below.
How to unblock an ad account on Facebook
First of all check the email associated with the account. Facebook sends notifications about blocking and most often indicates the reason in them. Try to fix the error yourself and follow the instructions in the letter. For example, in the case of suspicious payment activity, Facebook will prompt you to answer a series of questions; if it's the ads themselves, you need to edit them and save the changes in order to send them for re-moderation.
If you don't know why or think that the account was blocked by mistake, you need to contact Facebook support . This can be done in three ways:
- Through the Account Quality section . Go to the section and in the "Here's what you can do" tab, select "Request review". Then follow the instructions on the screen.
- Send a message to the Facebook for Business page describing the problem, explain that the account was suspended for an unknown reason or due to a mistake.
It doesn't always work, but you can try. nine0004 - Via support chat . It is available in the Facebook Help Center for advertisers with large ad budgets.
- From Facebook page . In the upper right panel, select "Help and Support" - "Report a problem" from the drop-down menu.
An account can be permanently banned for serious violations, for example, for fraud, advertising of prohibited products, using redirects on the site, but most often the problem can be solved in a few days, and sometimes in hours. Be prepared that technical support will ask you to send a personal photo, scans of documents that will help in solving the problem. nine0017
The best way to avoid a ban is to know the rules for advertising and not violate them. Please read the Facebook Advertising Policies carefully to avoid any blocking errors.
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What to do if your Facebook ad account is blocked?
Categories
Daria Lastovetskaya
August 20 | 2020
Daria Lastovetskaya
August 20 | 2020
Facebook is concerned about the safety of its users and the quality of ads that run on their site. Therefore, daily Facebook automatically checks millions of advertisements, accounts, constantly updates its rules and tightens the verification criteria.
If your account has been blocked - this is not a reason to give up and run to create a new one (this may even aggravate the situation, but more on that later).
If you understand all the reasons and take the necessary measures, you will be able to restore your ad account and continue to run ads in peace. nine0017
The main reasons for blocking
In order to competently and quickly solve this situation, you need to understand the reason for blocking. This will help you respond quickly and correctly describe the situation in the right form.
Of course, you can immediately write to technical support and ask to sort everything out, but then it will take much more time to unlock.
All causes of blocking can be conditionally divided into several categories of “complexity”:
- warning block due to suspicious activity
- blocking for violation of Facebook advertising rules
Today I will tell you more about each of these items.
Warning block due to suspicious activity
Suspicious activity related to payment - payment from another card, payment from a card that is issued in another country; the name on the card is different from the name of the owner of the advertising account.
This can also include a change in the usual payment method - all these actions are considered suspicious by Facebook, and in some cases it blocks advertising accounts for security purposes. nine0017
Login to the advertising account from another country/region. If you entered the advertising account from the Crimea, then most likely your account will also be blocked, so it's better to use a VPN to be safe.
Connecting to a user account with suspicious activity. A user with suspicious activity is a person who has previously been involved in running an ad that violates Facebook advertising. Therefore, try to give access to your account to those in whom you are 100% sure. nine0017
Blocking of new accounts
New accounts that are more active in the advertising account are often blocked:
They launch ads from an empty personal page . It is advisable to postpone the launch of advertising for the first 2-3 weeks: add friends, photos, join groups - behave like a regular user and revive your page, and then launch an advertising campaign.
Create many campaigns and ad groups at once. nine0294 Start small: one or two campaigns with a couple of ad groups at the very beginning will be enough, otherwise you risk getting banned from FB.
Spending large sums on advertising. This is mainly due to the fact that in the CIS countries, post-payment advertising is most often used, when at the beginning the ad is spinning for a certain time, and payment is debited from the card only after a certain period. In the beginning, earn Facebook trust, pay small $20 checks, and then, if you planned to launch a large-scale campaign with a large budget, then increase your daily budget by 15-20% daily. nine0017
If your account has a prepaid system, be on the alert too. You should not fill in too large amounts, otherwise your account may be blocked, and if it is not possible to unblock it for some reason, then the money will be lost, so I would not advise taking risks, cases are different.
How to solve the situation:
The blockages described above usually occur for your own safety and are resolved very quickly.
It is enough to write in this form and confirm your identity. nine0017
Blocking for violating Facebook advertising rules
Usually, if an ad does not comply with Facebook rules, then it is blocked separately, without affecting the operation of the account itself. However, if your ads are disapproved too often, this may result in a ban.
Also, please note that sometimes Facebook re-checks the ads that are on your account. Therefore, try to immediately delete ads that have not passed moderation, otherwise Facebook may consider a large number of rejected ads immediately suspicious and ban you. nine0017
For what reasons ads are most often rejected
For obvious reasons: explicitly prohibited content. By “blatantly” I mean illegal products, tobacco products, weapons, adult products, illegal financial schemes. All this has long been banned for advertising, and this applies not only to Facebook, so few people openly launch ads for such products.
But, you should take into account some other factors when designing creative and text that may affect ad moderation:
- Please consider the laws of the country in which you are running your ad. For example, alcohol advertising/gambling is not permitted in all countries.
- personal characteristics. Do not directly talk about age, race, religion, sexual orientation, diseases, and so on in advertising. Here are some good examples from fb:
- sensational material: any material that may frighten or shock people (accidents, disasters, scenes of violence, blood, wounds). nine0007 controversial content. this includes the promotion of goods, the demand for which has greatly increased due to certain economic, political and crisis situations. What is relevant now is medical masks, antiseptics. Also, if you mention Covid-19 in an ad in order to add a sense of urgency, fear (for example, “you are scared to go out because of the coronavirus - use home delivery”) - your ad will be blocked.
- Elements in the image that motivate you to click on it. Do not use any underlines, arrows, fake buttons in creatives, so as not to accidentally get banned. nine0004
Our blog has an article about what to do if your Facebook ad was rejected. Read so that multiple rejections do not lead to the blocking of the entire account in the future.
Also, Facebook can block an account in case of certain violations related to the landing page:
- Landing page does not match the ad. This includes both non-compliance with the product / service, and non-compliance with certain expectations - when a free product / delivery / discount is promised, but there is no mention of this on the site. nine0004
- site with scripts: pop-ups, pop-ups that cover most of the screen, automatic launch of sound or video - all this can cause an account to be blocked.
- site with a redirect: be careful if you have transferred your site to a new domain, and rotate ads with the old one using a redirect - there is a high probability that you will soon have problems with your account.
What to do in these cases:
First of all, try to follow the instructions that will be indicated in the red box in your Ads manager.
If this method does not help, describe the problem on this form.
Also, another effective option is to write to the technical support chat on this page. But, unfortunately, it is available only to those users who spend a stable certain amount on their account. If you don’t have a chat, and they don’t answer you in the above forms, you can try to write from the page of a person who has access to the chat and get a response from FB support. nine0017
When filling out forms, follow the basic rules: maximum information requested, specificity and courtesy towards Facebook employees. If you do not receive a response for a long time, do not hesitate to write again, sometimes your appeal may be lost in many others - this is normal. Also, if there is no answer for a long time, try writing in English.
Don't create a new account without fixing the problem with the old one.
