When you have text that is hard to read over a busy photo or video, make the text stand out by scribbling behind it. Or, if you’d like to create a solid color background that covers the entire screen, take a photo of anything, tap the drawing tool, select a color, and then tap and hold down anywhere on the screen.

This article is from the book:

• Instagram For Business For Dummies ,

About the book authors:

Jenn Herman (jenns_trends) is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow (ericbutow) is the author of more than 30 books.

Corey Walker (coreycwalker) is the owner of The Marketing Specialist in El Dorado Hills, California.

This article can be found in the category:

• Instagram ,

7 Tips To Draw In Instagram Followers

Getting more Instagram followers is often down to the quality of your account – so here is how to improve it.

1. Post Photos that are High Quality

If you are posting photos that are not properly shot, blurry, taken with a greasy lens, then do not be shocked that old Grubby McBlur’s channel is not receiving any subscriptions. Instagram is the ideal place to share the photos you shot from your cell phone, however if you have a camera that is not up to snuff, it may be a better idea to take your photos with a DSLR and upload the pictures via your computer. Instagram is supposed to be the dream, not nightmare of photographers.

2. Use Hashtags

With hashtags you are able to immediately tap into communities. If you are already using hashtags, look over the photos that are using that hashtag, see which ones are receiving the most likes and engagement. You can watch your followers grow by emulating the winning formula.

3. Mention People

If you are on Instagram, chances are that you are following people posting things that you like. If you’re following them, talk to them. If you are able to get a conversation going with someone that has more followers than you do, their followers may be interested in clicking on your profile and see what you are posting, and if you have followed tip number one, in no time this should lead to more followers.

Having a larger amount of followers is not only about the self-love metrics. It is a measure of your popularity, i.e., the social currency. First of all, your follower base is proof of your credibility on Instagram, and it can influence your reach and the decision of others to follow you or not.

4. Post at the Right Time

You can find this tip etched in stone on the list of the most important social media commandments. Regardless of the platform you are on, thinking like your prey is a must. Who is your target audience and what habits do they have? If you’re posting subject is breakfast. Post in the morning; however make sure that you post in the time zone that those you want following your post are in. Research the perfect times for posting social media content. If you know the times that people are on their lunch break or sitting on buses or trains, then you know the times in which you can get their attention. Here is a good guide on the best times to post.

5. Engage Your Audience

You know what it is that catches your attention as you’re scrolling down your feed and causes you to stop and have a look. However it is one thing to stop, it is another to interact. Even if the picture you post is average, if you add an awesome caption, the chances of someone stopping to comment are higher. You could use a tool such as like4like.com to do so.

Once a contribution has been made to your post, that person has become a part of what you are doing. Some easy ways of luring people into wanting to engage with your posts more is by being funny, provocative or asking questions.

6. Use Instagram More

Although this may sound silly, followers will normally appear out of nowhere. Usually, the more that you post, the more followers you get. If you only post once every blue moon, do not be surprised that followers are not flocking. Look over the feeds of those you like and see how active they are.

7. Do As the Pros Do

There are countless guides on bettering your social media strategies that you can find on the web, the people who write these get paid for doing this kind of stuff. These guys get tons of Instagram followers for breakfast, lunch and dinner, on their toilet breaks the build brands, and while standing in line at the checkout counter, they increase engagement all the while making it look so easy.

They are the best to learn form, if this information is being shared for free, it would be silly to make the most of it. For starters check out the most popular guy on the internet, Guy Kawasaki.

This article was written by Thomas Rood.

How to create a logo for Instagram: step by step instructions

Natalia Shpitula

Updated by August 5, 2020

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Contents of :
1. What images are used on Instagram?
2.Which icon to choose for the logo?
3.How to choose a font?
4.How to choose colors?

Instagram has a monthly audience of 1 billion people. For 2020 90% of brands are on Instagram, while if you take the fashion industry, 96% of US brands can also be found on Instagram. From the point of view of promoting your own brand, ignoring such a huge audience is unforgivable.

Companies are becoming more and more active on Instagram. Therefore, it is extremely important to stand out and include this network in your overall marketing strategy. Acquired by Facebook, the application continues to improve: opening ads, displaying content according to the algorithm, the emergence of analysis tools, etc. You gradually immerse your brand in the daily lives of your subscribers, reaching out to them through the most direct channel possible. This creates a good emotional connection and ultimately allows you to build a community of fans who are genuinely interested in your content or product.

What images are used on Instagram?

Profile picture

Your main profile picture. Allows you to make your profile easily recognizable, the use of a logo for the avatar is a must.

Optimal size: 110px x 110px.
Maximum resolution: 180px x 180px.

Square photo on Instagram

Remember that Instagram automatically reduces the size of photos. You can upload an image with a maximum size of 1080px x 1080px.

Landscape photo

Recommended dimensions for filling the image into the landscape: 1080px x 600px. As a result, it will be displayed at a size of 600px x 450px.

Portrait photo

Recommended default portrait size: 1080px x 1350px. However, Instagram will display it as a 600 x 749 pixel image.

Which icon to choose for the logo?

Icons are great tools for capturing the attention of your audience. They play an important role in understanding the message of the company. The icon, with the right selection, can make the logo more memorable and harmonious.

Relevance

Try to use an icon that will help connect the logo and your industry. For example, icons with animals may be suitable for a veterinary clinic, and for an airline, the elements of an airplane: a wing, a pixel tail, an airplane as a whole. There are also hints of flight in the form of wings, air currents, birds. If the niche is neutral and does not involve specific elements, you can use abstract images.

Simplicity and conciseness

Try to avoid icons that are too overloaded with elements. Choose simple, drawn in a few strokes. Thus, the icon will complement, and not overload the logo.

Concise colors

Don't use too many colors for icons. Try to limit yourself to one or two colors.

Functionality

The icon must be functional and look good when used in product printing and outdoor advertising. If it is too complex and multi-component, it will lose the quality and integrity of the logo when scaled.

How to choose a font?

The right typeface can highlight the strengths of your logo (and your brand), while the wrong and wrong typeface can evoke unpleasant associations and distrust in customers.

When choosing a font, you should pay the most attention to two points:

Readability

The font should be chosen so that the text is clearly visible, it does not merge or blur due to an unsuccessfully chosen font. Also, the text should be legible even when resizing the logo.

Harmony

The font must be in harmony with the icon. If the icon consists of thin lines, you should not make it bold, it will look disproportionate. The situation is similar with the style of the icon, if the image is graphic, choose a font in the same style.

How to choose colors?

Choosing a color for a logo is very important because colors have different associations and meanings. It is the color that evokes emotions and feelings in customers, so it is important to choose a color that suits your business.

General guidelines to consider when choosing a color palette:

There is no specific color for any industry, but some may be better suited to certain business niches.

Colors can be combined. Some brands like eBay, Google, NBC, Instagram prefer to use multiple colors. But with a combination of a large number of colors, be careful. This is appropriate when it comes to elements such as a rainbow, a butterfly, etc. Also, when a purely text-based logo is being developed, it allows you to avoid splashing colors.

Different interpretations of colors are inherent in different cultures. For example, in the west, white symbolizes purity and peace, but in China, white is death. Therefore, if you plan to enter different markets, make sure that your corporate colors will be correctly perceived in all cultures.

Create a logo quickly and easily

If you don't have a logo yet, use the Logaster online service. A fast and convenient way to create a logo that does not require special skills.

The advantage of the service is that you can download the logo immediately in ready-made formats for uploading to Instagram.

Instagram account logo: photo, create online

Instagram has quickly burst into our lives. Nowadays, most of the world's population uses this application and uses it to share their personal photos with the whole world. Someone is just interested in posting the bright moments of their lives, someone strives for popularity, someone shows their talents and teaches others their skills, and some make money on it. Everyone has their own goals when registering in this popular social network. But everyone in the first place is the question of creating an account logo. Only with a successful logo will people begin to pay attention to your page, otherwise they may not even notice it.

When creating a logo, you need to remember the strengths of your profile. They are worth emphasizing! Use a photo of an athlete or a silhouette of a muscular man/woman if your specialty is gym photos, images of cosmetics or a portrait if cosmetics are a frequent topic of your profile, or a funny cartoon if creating humorous material is your forte!

It is worth paying special attention to the color scheme! There are many people who maintain a profile, editing photos with the same filters and retouching settings. These profiles are always eye-catching, so if you have your favorite editing options, don't forget them on your logo too. Bright colors will suit comedians and positive profiles, profiles about food - warm home colors, pastel colors will be ideal for beauty pages.

It is also worth noting that creating an Instagram logo is a difficult task that requires a lot of creativity. And the main thing in this matter is not to overdo it. It's very easy to get too smart and add too much information to your logo. Therefore, it is worth being restrained and careful in this regard.

In our blog, you can find many examples of successful Instagram account logos, and then use the Turbologo online designer to create the logo of your dreams, which will definitely help you conquer the Instagram audience.

Create a logo

Instagram logo design examples

Instagram Icon Logo

Colored Circles Square Logo

Red Fox Abstract Logo

Red Logo Button Bag

Colorful Abstract Square Logo

Rectangular Ornament Logo

Rhombus Line Logo

Abstract Square Icon Logo

Purple Spiral Logo

Title Handmade Logo

Letters J And K Square Logo

Eye With Game Icon Logo

Round Play Button Logo

Drawing Old TV Logo

Microphone Paint Drop Logo

Microphone Dialog Cloud Logo

Explore the best logo ideas

• IT, Designed by
• Wix
YouTube
• Abstraction
• Auto
• Diamond
• Anime
• Army
• Art, art
• Basketball
• Security
• Baseball
• Infinity
• Business
• Boutique
• Graphic design
• Group
• Money
• DJ
• House
• House
• Dragon
• Food
• Health
• Empire
• Instagram
• Internet
• Camera
• eSports
• Cleaning
• Book
• Compass
• Computer games
• Crown
• Coffee
• Circle
• Cool
• Fist
• Fox
• Personal
• Horse
• Minecraft
• Bear
• Medicine
• Minimalism
• Fashion
• Marine
• Real Estate
• Training and education
• Fire
• Clothing
• Orange lion
• Eagle
• Bakery
• Beer
• Podcast
• Ghost
• Application
• Bird
• Bee
• Handyman
• Eyelashes
• Family
• Heart
• Dog
• Contemporary
• Sport
• Construction
• Television
• Trainer
• Fitness
• Photo
• Football
• Flowers
• Championship
• School
• Shopify
• Email address
• Aesthetic

More logo ideas

Turbologo - online logo creation, free.

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