By the way, in order to get the maximum coverage of stories, the quality of your subscribers is very important. You need to understand who is watching you, how many% of live people, and how many bots and garbage, so we recommend that you conduct a complete analysis of the Instagram audience, for example, through the InstaHero service. And when you find out who is watching, commenting and liking you, you can start keeping stories tightly. And to increase coverage, engagement and activity, you can remove bots from Instagram followers.

External links in stories to a website, YouTube or blog

Let's talk about external links first.

How to add a link to the story, we told in our video and further in the text.

To attach a link to a Story, follow a simple algorithm:

1. Start creating a new story. Add a photo or video from your gallery, or take a photo or short video with your camera.
2. Click on the sticker icon in the top menu. nine0062
3. In the window that opens, select the "Link" sticker.
   
4. You will see a field for adding a link. Copy the link you want to share and paste it here. This can be a link to a website, a landing page, a separate article or product in an online store, a link to a YouTube channel or video, and even to a Telegram channel.
   To check the correctness of the entered url-address, click "Preview".
5. Add additional elements and labels.
   Many users don't know how to follow a link in History. Push them to the target action - add a call to the link on the photo or video to learn something interesting. nine0030

After the link is published, in the Stories statistics, you will see how many clicks were made on the link. To analyze navigation in web analytics systems, use UTM tags or other markup.

Adding a link when setting up an ad is a more time-consuming, but also more effective process. To set up ads, you must first go to the Facebook profile associated with your Instagram business account, and click on "Create Ads". Or go directly to the Facebook Ads Manager. nine0007

In your account, click "Create ad" and follow the simple algorithm of actions.

Select the purpose of the advertisement. There are 6 goals available for links in stories, including Traffic, App Installs, Conversions. Choose the appropriate goal depending on the format of the business account and the link being promoted.

Select the campaign objective. Clicks or views can be selected here. That is, you will pay either for clicking on the link, or for visiting the page when the user waits for it to load. nine0007

Set up an account. If you have not created an ad on Facebook before, you will be prompted to specify the time zone, country and currency of the ad account.

Set up audience . Choose the place where the link leads - to the site, application or messenger. Then specify the desired parameters of the target audience: gender, age, interests, and others.

Select the ad space. By default, the ad will be shown on three sites. If you only want Instagram Stories, click on "Edit Placements" and check "Instagram, Stories" only. nine0007

Set a budget and select a bid strategy . You can set a daily budget limit or an amount for the entire campaign, and the system will distribute it evenly. Then choose a bid strategy - by default, the system selects the lowest price. If you want, you can set it manually, to do this, click on "Set a bid limit". The lower it is, the less likely it is that the ad will be shown.

Select the ad format. You can select one image or one video. From a marketing point of view, it is better to use video - despite the fact that advertising has a time limit of 15 seconds, it allows you to better convey the idea to users and add a more prominent call to action. nine0007

After filling in the required fields, a preview will open in front of you. On this page, you can upload images or videos for your ad, add a call to action, add or edit a URL. After saving, your ad will start showing to the target audience according to the selected parameters and the set budget.

Instagram Stories ads are quite short. In addition, after viewing, they are closed automatically, and the user will not be able to view them again. Therefore, add a bright call to action, limited in time - this will increase the conversion. nine0007

More on the topic: How to properly target on Instagram

Internal link in the story to a post, account or IGTV

Once again, please note that such a link will not be in the form of a swipe in the story, it will be just a mention.

1. Open the Reels you want to share in the story and click on the airplane icon in the menu on the right.
   
nine0027 Select Add Reels to Your Story.

2. Add text, stickers and other design elements as you like.

1. Open the post you want to share a link to.
2. Repost a story post: click the airplane icon below it.
   
3. Select Add Post to Your Story.
   
4. Add text, stickers and other design elements as you like. nine0030

1. Start creating a Story.
2. Open the sticker panel and select the Mention sticker.
   
3. Enter the name of the account you want to link to. Design your story and add other elements as you see fit.
   

After combining the IGTV format and the video, the link to the video is published by analogy with the repost of the publication. nine0007

How to create a link sticker in Instagram stories

As you already understood, now instead of swiping in stories, a link sticker will be displayed. Accordingly, the approach to design also changes. Now, instead of a pointer to a swipe, you need to select a link sticker and add a pointer to it or make a highlight. You can do this for free with Canva.

1. Sign up on canva.com and activate your free 30 day trial ( don't forget to unsubscribe later if you want to use the service for free ).
2. Select the Instagram Story template.
   
3. Add any layout available in the menu on the left and change it to your liking. Or create a layout from scratch.
   
4. Add a pointer to the layout. To do this, in the elements section, enter in the search [ here ] or [ here ].
   Place the element you like on the layout, in the place where the link will be located (you don't need to add the text Place under the link , as in our example).
   
5. Go to the story editor and upload the created layout. Then add the link sticker to the desired location and post the story.
   

If you're posting a live video, just show your followers what to do and point to the link with a gesture.

For internal links, use the story editor. Add text, arrows, and GIFs to show users where to click to navigate.

Link in Instagram story is another way to work with your audience. For bloggers, this is an additional way to monetize your account. nine0007

Useful links :

• What to do if Instagram photos are stolen
• 26 story hacks
• How to add a WhatsApp link to Instagram

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Sweep on Instagram - what is it, how to do + examples

Content

• What is a swipe
• How to swipe on Instagram
• How to swipe if you don't have 10,000 followers
• Swipe in history: tips, examples

⚠️ This method is outdated. Now the link in the story is a sticker. How to make a link in a new way, see here.

Modern users are spoiled for convenience. Even when they are offered to receive a service for free, in return for going through a simple online registration, they refuse a profitable offer. Nobody wants to stress and waste their time. Although only 3-4 years ago, many were ready to take this step. What has changed?

It's all about increased competition. While you offer subscribers to get a useful checklist by writing to you in Direct, another blogger posts it in his post. While one insta-entrepreneur immediately indicates the prices of the goods, and you offer to find out the price "by writing to Direct" - they buy from him, not from you. Users choose speed and convenience. Therefore, you need to work not only on the quality of the content of the blog (Insta-shop), but also on the convenience of communication with it.

To make it easy to contact you, add a multilink with contacts to your profile header. For all other links, the "Swipe" function is ideal. Below I will tell about it in detail. nine0007

What is a swipe

Swipe Up is a button with an active link in the history.

With its help, you can quickly redirect a user from stories to a website, blog, YouTube channel, online catalog, application collection form, etc. In this case, at the bottom of the story will be displayed the inscription "more" with an arrow pointing up.

All the user needs to do is 👆 swipe (swipe your finger across the screen from the bottom up), and in a second he will get to the site. nine0007 After swiping, you get to an external resource - a landing page, a youtube channel, an application collection form, etc.

Swipe Up makes it easier to follow external links. Instead of sending users to a link posted in the "bio", or forcing them to copy it from a publication, ask them to wave their fingers from the bottom up

The easier it is to get to the site, the more people will go to it. For example, from my stories, 15-25% of all viewers follow the links, this is a good indicator.

You can add a swipe to the story only in an account with an audience of 10,000 or more subscribers. nine0007

If there are fewer subscribers, the function is not available. True, there is one way how to add an active link bypassing this limit, I will talk about this below.

The good news is that getting 10,000 followers isn't that hard. If you actively engage in promotion, you will get the right audience in 3-6 months. There are a lot of ways to promote, some of them are absolutely free, I wrote more about this here.

How to swipe on Instagram

The "Swipe" button is added in a couple of clicks. nine0007

1 enter the story editor;

2 add photo or text;

3 click the link icon in the top menu;

4 In the menu that opens, select "Website Link" or "IGTV Video" if you want to redirect traffic to Instagram TV;

5 Paste the desired link and click "done".

💡 To draw attention to the swipe, you can add GIFs with arrows / pointers / text. Look for them in the search by the words: "swipe", "swipe", "arrow", "tap". nine0007 Add GIFs with arrows - this will draw attention to the swipe

Stickers slightly degrade the quality of the story. If this is critical for you, you can draw the arrows yourself. Click on the menu with drawing tools, and select "arrow".

By the way, the tool appeared quite recently, it is very convenient. It is enough to draw a line (curve, wave, zigzag) and a finished arrow will be created.

💭 You won't see a swipe when viewing your history. To check if it works correctly, you need to log into Instagram from a third-party account. For such checks, a backup profile is used, or you can ask your friends to follow the link, take a screenshot and send it to you. nine0007

The number of clicks on the link can be found in the history statistics in the "interaction" section.

How to swipe if there are no 10,000 subscribers

Unfortunately, not everyone has 10,000 subscribers. Many do not even strive for these numbers, feeling great in the micro-influencer niche. In this case, attaching an active link to the story will not work. And I do not advise cheating or buying fake followers for the sake of a swipe. Yes, you will have a cool feature, but due to cheating, coverage in statistics will drop dramatically. It's not worth it. nine0007

While you are organically gaining followers, you can use an alternative to swipe - place an active link in IGTV. IGTV is the official video hosting of Instagram. It is fully synchronized with the social network, and allows you to upload videos ranging from 1 to 60 minutes in length. Videos uploaded to Instagram TV go to a special profile tab (between the photo gallery and the "photos you were tagged in" section).

So, to add an active link:

1. Record a video. For example, you can record a short overview of the site to which the link will lead. If you want to redirect traffic from social networks to a blog with published articles, tell us what you publish there, what topics you write articles on, how often they appear on the site. Tell them where to click to get to the site, or better yet, point your finger. nine0030
2. Insert the desired link in the description of the video.
3. Done, the link is attached to the video. Now you need to publish it, ideally put a preview in the feed.

To go to the site, users will not need to swipe, but click on the arrow in the upper left corner of the screen (next to the video title). After that, they will see a link, and they need to click on it. To make the link look nicer, you can make it shorter using the link shortening service (Bit.do, Сlck.ru, Goo.su, Bitly.com). Don't forget to tell users exactly where to look for the link. nine0007

To get as many people as possible to see the IGTV video, open it, click the airplane icon → "add video to your story". You can put GIFs on the story, but not "swipes" would be appropriate here, but "tap here" stickers or the Russian equivalent - "click".

The sequence is:

• The user sees the story;
• Clicks on video;
• Gets to IGTV and clicks on the arrow with the link there.

Yes, it's much longer and more difficult than with a swipe. But there is no other way to add an active link, somewhere other than the profile header. nine0007

Swipe Up in Stories: Tips, Examples

Swipe Up can be organically written into the stories of business profiles and personal blogs. Let's see how other users use this feature.

⚡ A swipe can lead to a blog post. You can write an intriguing title, or mention what your article is about.

⚡ Swipe is great for promoting music. You can redirect users to a multilink with active buttons for different steam services. nine0007 Swipe helps promote music

💡 Life hack: many streaming services allow you to share music (artist page) on social networks, including Instagram stories.

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