Do you remember what you did the last time someone liked 20 of your photos on Instagram out of nowhere?
A quick guess—
You saw the notifications. You became curious about who the person responsible for the likes was. You visited their profile. There is a high probability that you liked some of their posts to return the favor.
That was exactly their end goal from the start—you fell for it hook, line, and sinker.
And what’s more, they may not have been real people at all. They might have been Instagram bots!
Care to learn more about them?
In this article:
If you are interested in chat-bots specifically, you can also read our separate guides:
Instagram bots are computer programs that automatically post content or send messages on behalf of users. They can be used for a variety of purposes, such as increasing follower count, driving traffic to websites, or promoting products. Some bots are also designed to engage with other users, by liking and commenting on their Instagram posts.
In some cases, bots mean fake users or trolls. That’s why some Instagram bots, for example the ones spreading fake news and misinformation, are perceived as harmful.
But—
There are also good Instagram bots that can help you with marketing automation or sending automatic replies through Instagram direct messages.
So, are Instagram bots allowed?
Bots as such are not prohibited, but some of the ways they are used violate Instagram’s policy on spam.
You are not allowed to: post, share, engage with content or create accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
As a general rule, you should also not use bots that involve creating fake accounts. In theory, you might get banned and lose all the popularity you have earned.
According to some estimates, about 10% of Instagram accounts are bots. With about 1 billion user base this translates into 100 million fake IG accounts.
There are a few reasons why Instagram and other social media are infested with bots.
First of all, bots can be used to boost engagement and increase visibility among real users. Many profiles are trying to outsmart the algorithms and make their posts and accounts more popular. With automated comments and likes, your content can gain some initial momentum.
Secondly, Insta bots are relatively easy to create.
There are many tools and platforms that you can use to build custom bots or manage your bot accounts. No advanced technical knowledge or coding skills are needed. Pretty much anyone can get their own Instagram bot or use a platform to buy “robot” followers.
Last but not least, fake bot accounts on Instagram are difficult to eliminate. While using bots is, obviously, frowned upon, most social media still have problems with enforcing their policies regarding fake accounts. You can report profiles and Instagram won’t take them down unless they violate other serious policies.
To sum up, Instagram bots are:
These three aspects contribute to their massive popularity.
Some Instagram bots are designed to get you more followers, while others can help you automate your posts and schedule them in advance.
How do Instagram bots work exactly?
The most common type of Instagram bots is the one designed for promoting your profile. These bots usually work by following a bunch of people in your target niche and interacting with their posts. This helps to get your name out there and get more people interested in checking out your profile.
Instagram bots can:
In fact, the term bot is very broad and can mean a lot of different things. The matter is also complicated by the fact that some of the solutions deliberately refrain from calling themselves instagram bots.
For example, “social media marketing agencies” such as Social Sensei explicitly say that they don’t use bots or Instagram scripts.
But they accomplish the same thing and use similar strategies, even if there are real people operating behind the scenes. But for some reason, if you try to Google Instagram bots, you can expect those “agencies” to pop up more than once. A rose by any other name…
The burning question is—
Are Instagram bots and automation services effective, or are they a scam?
Well, you shouldn’t expect more than 1% of bot interactions resulting in getting a new follower. A recent experiment shows that about 1,200 story views, comments, and likes can bring you… 8 new Instagram followers. This means that the conversion rate was slightly below 0.7%, which isn’t particularly impressive.
However, one metric that you can max out with automation is your customer satisfaction score (CSAT). Replying to messages with IG bots improves your average response speed and improves customer experience.
Now—
Let’s take a look at some of the Instagram automation software that you may want to check out.
There are a lot of Instagram bot providers on the market. So, how do you know which one is the best for you? And, more importantly, how do you avoid getting scammed by a bot that doesn’t deliver on its promises?
Here is a rundown of the top Instagram bots on the market, as well as their pros and cons.
| Instagram growth service | What it is best for | Free trial | TrustPilot score |
| Tidio | Message automation | Yes | 2.9/5 ⭐ |
| Hyper IBF | Automatic following | No | N/A |
| Kicksta | Getting upvotes | No | 3.5/5 ⭐ |
| Instamber | Detailed niche targeting | No | 2.4/5 ⭐ |
| Nitreo | Follow and unfollow cycles | No | 2. 0/5 ⭐ |
| Jarvee | Boosting IG overall presence | Yes | 4.1/5 ⭐ |
| Inflact | Selling via Instagram | No | 4.6/5 ⭐ |
| Kenji | Instagram Story views | No | 1.9/5 ⭐ |
| Growth Beast | Automatic comments and views | Yes | N/A |
Let’s go through the more in-depth descriptions of each platform to find the right choice for you.
Tidio is a complete sales and marketing automation solution. It allows you to create all kinds of bots, including website chatbots, Instagram bots, and Facebook chatbots. Tidio also offers a wide range of integrations with all the popular marketing and ecommerce platforms. If you want to use your Instagram DM for conversational marketing and product recommendations, it is a perfect tool.
Main features:
Pricing:
Up to 100 interactions available in the freemium planTidio is easy to use and offers a free trial, so you can try it out before you commit to a paid plan.
Read more: Learn How to Use Tidio Instagram Bot Panel
Hyper Instagram Bot Follower is an automated tool that can help you increase your followers on Instagram. The bot follows users based on certain hashtags that you choose, and then unfollows them after a period of time. This allows you to get more followers without having to put in any extra effort. Additionally, the bot can help you like and comment on photos, as well as follow and unfollow other users.
Pros:
Cons:
Pricing:
99/month). 1 Instagram account and a limited number of upvotesKicksta is a social media marketing platform that helps brands and businesses to grow their Instagram following organically. Kicksta provides its users with access to a database of real, active Instagram users, who they can then interact with through the platform’s automated features. The tool helps you get more followers on Instagram by liking photos from similar accounts.
Pros:
Cons:
Pricing:
Up to 10 AI Instagram Targets for creating your audience profile Instamber is an Instagram management tool that helps you get more real followers, likes, and comments on your posts. It also provides detailed insights into your Instagram account, so you can better understand your audience and improve your content strategy. Overall, Instamber is a great tool to use if you want to take your Instagram account to the next level.
Pros:
Cons:
Pricing:
00/month). IG bots for auto-following and unfollowingNitreo uses a variety of methods to get real, active followers on your account. First, it finds and follows relevant users in your target niche. These users are then notified of your follows, and some of them will follow you back. These followers are more likely to engage with your content and help you grow your account. After a while, the bot will also automatically unfollow some of the users, to keep the flow steady without raising suspicion.
Pros:
Cons:
Pricing:
Hashtag targeting and custom audience listsJarvee is a social media automation tool that can help you save time and grow your social media accounts by automating tasks like posting, following, unfollowing, liking and commenting.
You can also use Jarvee to find and connect with potential customers and followers who are interested in your products or services. Jarvee can help you improve your social media presence and reach your business goals. With Jarvee, you can focus on your content and let the tool do the rest.
Pros:
Cons:
Pricing:
You can use a 5-day free trial without a credit cardInflact’s Instagram bot helps you get more likes and followers on your Instagram account. It does this by following and liking other users’ posts, as well as commenting on them. Once you have signed up for an account, you just need to connect your Instagram account and start following other users. Inflact will then like and comment on their posts on your behalf.
Pros:
Cons:
Pricing:
7 days trial available for $3Kenji is a platform that enables you to get more reactions and story views on your Instagram account. The platform works by allowing users to connect their Instagram account to the Kenji growth service. Once connected, the server will then start mass following and liking other users’ stories in order to generate more views for your own stories.
Pros:
Cons:
Pricing:
Basic hashtag and user targeting featuresGrowth Beast is an Instagram marketing service that helps businesses grow their reach. They offer a variety of tools and services, such as automated engagement, targeted follower growth, and hashtag optimization. Growth Beast is one of the best Instagram bot solutions and a great way to get more followers on Instagram. Their services are affordable, and they use randomized delays for increased security and avoiding spam detection.
Pros:
Cons:
Pricing:
There is a free 3-day trial option for testing this botIf you want to buy bots, there are a few places you can go. You can choose one of Instagram bot services like the ones mentioned above. But you can also buy Instagram followers from sites like Fiverr. It is easy to find people who will follow you or who will like and comment on your photos if you pay for them.
However, just because you can do it doesn’t really mean that you should do it.
No, you should not. Unless by “bots” you mean some content management and Instagram automation tools. However, you should never buy fake followers on Instagram.
Instagram’s algorithms can detect which interactions come from spammy bots and which from genuine Instagram followers.
Source: Wild EyeSome new research suggests that Instagram bot followers have a negative impact on your profile’s performance.
For example, one experiment shows that removing bots from Instagram (about 20% of all followers) had a positive impact on real engagement and reach. It translated into a 92% increase in the number of total post impressions.
Still, you can use Instagram integrations that will help you send automatic replies and messages.
Here is the right and legitimate way to connect Instagram and bots.
Here is how to make your own Insta bot with one of the best Instagram bot services.
Go to the signup page. Provide your email or sign in with your Facebook account.
Follow the instructions and set up your live chat widget. Don’t worry about it if you intend to use chatbots only on your Instagram account. However, it is a good idea to add a live chat widget on your website and connect it with Tidio.
Go to Settings > Channels > Instagram and connect your Instagram Business account. If you are still using a personal profile, it is a great opportunity to upgrade your account. Just like Facebook Business pages and WhatsApp Business, Instagram Business is completely free.
You can use a drag-n-drop visual editor to specify the sequence of messages that the bot will write. You can also add elements such as multimedia or buttons for better user experience.
The last thing left is to test your bot. Click the test button to see a preview of the conversation design. While it seems simple enough, designing your own bots is quite an interesting and intricate process.
You can check out more tutorials about creating bots here:
Many of the popular methods for getting followers on autopilot, such as using bots, are against the platform’s terms of service.
So, how can you boost your visibility without buying followers or resorting to other prohibited methods?
If you’re looking to promote your profile without bots, there are a few things you can do.
And you know what? Most of these methods will help you get better results, even if you still decide to use bots for automating some of your activities.
It sounds quite obvious, but there is really no way around it. If you want to be successful, interesting Instagram content is more important than whether you use a social media manager for post scheduling or not. Make sure that your videos and photos are visually appealing, and your posts are engaging.
You can use Instagram hashtags to make your content more discoverable, and connect with other users who share similar interests. Consider using third-party apps to monitor Instagram trends and increase your visibility and reach.
For example, social listening tools such as Brand24 are very good at tracking hashtags.
Instagram Stories are an incredibly effective way to connect with your audience and share your brand’s story. According to a report by Business Insider, 70% of Gen Z users watch Instagram Stories on a daily basis. They are perfect pieces of content for people with a short attention span.
Unlike a long blog post or even a short video, Instagram Stories can be quickly viewed and digested. If you think about it, the whole TikTok platform is based on the same principle—and it is extremely popular.
Yes. It is exactly the sort of thing that you would want to automate with bots and scripts. But don’t. People hate spammy bots, and they can usually recognize them from miles away. If you are serious about building a connection with your audience, nothing beats real interactions.
Using social media automation tools and Instagram bots can help you save time and grow your social media accounts. They can automate tasks like posting, following, unfollowing, liking, and commenting. They can also help you find and connect with potential customers and followers who are interested in your products or services.
The best automation tools and bots for Instagram are:
However, you should never use bots to generate fake likes or comments on your posts. It can lead to your account being banned by Instagram. Additionally, it also creates a negative impression of your brand, as people will know that you are using prohibited engagement tricks.
There is no easy way to grow your Instagram following without putting in the work. If you want to be successful, you need to create high-quality content and interact meaningfully with other users.
Automation might help you save time, but it will not get you followers who are genuinely interested in your brand. You can learn more about your potential audience by starting direct conversations instead.
A trained eye can quickly tell whether an Instagram account is operated by a human or a bot. Nevertheless, the image network has failed to get its bot problem under control. A new study mentions the existence of 95 million bot accounts on Instagram.
As soon as a social network or digital platform gains in importance, they appear in ever larger numbers: bots and fake accounts. Programmers use them to automatically interact with other accounts or to spread spam, viruses and advertising on the networks.
So this phenomenon is anything but new. Nevertheless, social networks have not succeeded in identifying and deleting fake profiles at an early stage. Rather, Facebook, Twitter and Co. discover a gap, fix it and delete millions of fake profiles, only to deal with a new vulnerability a few days later.
The networks handle the bots and fake accounts differently. While Twitter keeps announcing big waves of deletion, Facebook is rather quiet.
If you want to find out how many fake profiles exist on the world’s largest social network, you have to take a close look at the quarterly report. There is talk of 13 percent, or the equivalent of almost 270 million fake accounts.
On Twitter, the balance is not much better. According to a survey, between 8.8 and 14.6 percent of all Twitter profiles are fake. This corresponds to between 29 and 48 million profiles.
And the market researchers at Ghost Data have now also conducted a survey for Instagram. The average results are 95 million bots and fake accounts.
Although Instagram does not have more fake profiles in percentage than other networks, the message is not very positive.
If one in ten Instagram accounts is not operated by a human being, it becomes clear how great the risk is of wasting advertising budgets.
After all, an influencer’s reach of millions is only of value if they are real people being reached.
Instagram itself explains in a statement that it takes spam and abusive behavior very seriously.
Accounts that sell automated likes or followers are clearly considered spam by us and will be removed from the platform. We continuously review suspicious activities and work to understand how to prevent such activities in the future. Our internal estimates show that spam accounts are only a small fraction of Instagram’s monthly active accounts.
According to current estimates, the cost of ad fraud at Instagram is approximately $500 million.
This makes it all the more important for advertisers, agencies and companies to refrain from just looking at the number of followers. If an Instagram account has 100 real fans who interact passionately, it’s more valuable than a profile with 100,000 fans where nothing happens.
Many novice Instagram users do not pay attention to bots in their followers, or even promote their account by attracting bots.
It would seem, but what is it? After all, with a large number of subscribers, the account looks more solid. And who would guess that most of them are bots and spammers, no one will rummage through thousands of subscribers, checking everyone. nine0006
This is an erroneous opinion, which very often ruins accounts that begin their lives.
With the current Instagram algorithms, the number of followers is not directly proportional to how actively the account will be promoted by the platform. Only the percentage of active people from the total is important. That is, if you have 1,000 followers, and only 50-60 of them are active, Instagram will rarely recommend you to people, and your posts will be at the bottom of the feed.
The activity indicator on Instagram is called ER (Engagement Rate), or engagement rate. It is considered very simple - the sum of likes and comments on the last publication is divided by the number of subscribers and multiplied by 100%. If you want a more extensive analysis, then take the arithmetic average of the last 10-15 posts.
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The more inactive subscribers you have, the worse the ER. And bots are definitely not active subscribers.
Look at the screenshots below: after cleaning from bots, the percentage of accounts that saw publications increases.
Also, cleaning from bots has a positive effect on actions with posts. The more live audience sees your post, the more actions are performed in relation to it.
You need to carefully monitor your statistics. You can do this using special services, or you can switch to business account mode and open statistics on Instagram itself. nine0006
Pay special attention to reach and subscription growth. If it happens in sharp jerks, then most likely someone winds up bots on your account. This is what some unscrupulous competitors do when they want to lower someone's ER and thereby lower him in the top.
If you actively use mass following as a means of promotion, then keep track of which subscribers come to you.
It is better to sort out all suspicious ones in a timely manner so that they do not accumulate and do not have time to seriously affect the statistics. It is better to use not mass following, but mass liking and mass looking. The result will not be so noticeable, but there will be more live subscribers. nine0006
Below is an example of a suspicious account. So many subscribers and subscriptions, but the profile is empty. Isn't it strange?
Analysis can be carried out manually or using services that clean the account automatically. Let's consider both options. nine0006
If there are few subscribers and the activity is not bad, then you can analyze the account yourself. Based on the criteria above, you can check each account. This is a very tedious process that takes a lot of time.
There are services that automate all the shenanigans that you do.
SpamGuard
It will check and clean up your account in a few minutes:
It also provides protection against bot attacks and spam comments.
Test analysis can be done for 1 ruble. Verification must be made within three days after payment. After three days, the full price subscription will be automatically activated. The subscription can be canceled at any time.
Try SpamGuard →
nine0004 Nofak.esAn English-language service, also focused exclusively on clearing an account. You can try for free. For regular use, you can buy a monthly subscription or pay once and use the service for an unlimited time.
Try nofak.es →
Zeus
This is a service for comprehensive account promotion. It can collect and filter the audience, provide detailed analytics and account reporting, and block bots. nine0006
You can use only the whole range of services, you can not pay separately and use only cleaning bots. You can try the Zeus service for free.
Try Zeus →
It's not enough just to clean the bots, because they will come again if certain worlds are not taken.
How to avoid it?
After all the warnings, a logical question arises - how then to promote your Instagram account?
It all depends on how much free time you have.
You can promote your account for free, but it will take a lot of time and effort.
A faster solution is to promote your account for a fee. Allocate a certain amount for a month, not necessarily a large amount, which you will definitely invest in promotion. Money can be spent on advertising (from other bloggers or on Instagram itself), on special services for promoting and cleaning your account, or on the work of an SMM specialist. nine0006
The main thing is to approach the matter with love. An Instagram account is not something that can be completely shifted to other people, and even more so services. Colorful photos, pleasant posts, communication with readers - all this is exclusively under your control.
Create an interesting image for yourself, enter your own unique rubric or other feature, interact with other bloggers. Be interesting, and subscribers will find you!
If you are going to buy advertising from a blogger, you should not trust only the statistics that he will show.
The author can be dishonest and tweak his performance, so it is important to check him for cheating.
Cheating is an artificial increase in page performance. On Instagram*, the price of posting depends on the statistics of the blog: the larger and more active the audience, the higher the price. Therefore, unscrupulous authors increase the number of likes, comments, reach and subscribers in order to sell ads more expensively. nine0006
Because of this, instead of real people who could become buyers or future subscribers, most of the ads are "viewed" by bots. The advertiser does not get the promised results, advertising does not work well, the budget goes nowhere.
To avoid this situation, you need to check the blog statistics. There are simple and cheap ways to cheat, which can be seen when you carefully view your account, but there are more complex and tricky ones, which will require special services to find. nine0006
In this article, we will analyze simple and complex methods of cheating, and also show you how to analyze a page in order to find a would-be blogger.
Let's start with simple and free ways, and then move on to more complex ones.
The easiest way to identify unscrupulous bloggers is by analyzing reactions. Often, for this, it is enough to carefully look at the account and evaluate the quality and number of reactions, their relationship with each other and with the number of subscribers. nine0006
Open any post, click on the list of likes and view accounts. If among them there are many profiles with strange nicknames, without an avatar and publications, these are bots. So, the likes are screwed up, and in the cheapest way.
Typical bot accounts: random nicknames and empty profilesThere are also premium bots that have posts, a description and an avatar. But they are also easy to calculate, because all posts are loaded in 1-2 days, and there are much more subscriptions than subscribers. nine0006 A classic example of a premium bot: a random set of pictures in posts, no current one, more than 7 thousand followers
Bot creators often copy personal photos of Instagram users* to make the bot look as natural as possible, or simply hack profiles using them as bots.
Such pages look real because there are real photos of people and activity on the page, but they are almost always given out by hundreds and thousands of outgoing subscriptions.
Bots are not able to meaningfully write texts that fit the topic of the post, so their comments are immediately noticeable: neutral emoji or abstract words: beautiful, good shot, great, interesting thought.
An example of a post from a fake blog: emoji instead of text, the authors of such comments have thousands of subscriptions and half-empty profiles And everything seems to be fine, the author gets reactions from live users, but there is a problem - this is an uninterested audience.
Users are not subscribed to the blogger, they are not interested in the content, they are not involved and do not trust him. So advertising in such blogs is unlikely to be successful.
It is difficult to calculate the cheat rate from chats, but it is possible. Usually such comments are written for show, as if for decency. You know how children respond to granny's cards on Whatsapp, or how some employees comment on the boss's post. The text is impersonal, without details, there is no real interest and involvement. nine0006
Below is an example from a post that was dropped into the activity chat. Rate the text of the comments.
The texts are almost the same, they seem to be on the topic of the post, but they are written more for show, without real interest. For example: where to buy such a suit? oh what a suit! I want the same suit! Yes, real subscribers can write like this. Therefore, look through the comments on different posts, look for suspicious similarities and impersonalities.
nine0006 Here is another example from the chat: the comment text is very abstract and would fit almost any topic. It is clear that the author does not even bother with the text, if you see something like this under the posts, immediately beware.
It’s not even immediately clear whether the commentator is mocking or really enthusiasticIt often happens that a blogger winds up one indicator and forgets about another. In this case, you can simply look at the post statistics to check Instagram* for cheating for free. nine0006
Look at the number of reactions on average. It is believed that there are about 2-3 times more likes than comments, and for large pages, the result is quite normal - 1 comment per 100 likes.
If there is nothing in the content that could cause a flurry of likes, but there are 4-5 times more likes than comments, this may be cheating. However, if you're analyzing impersonal ideation pages, this can be the case - they usually have a lot of likes and saves, but almost no comments.
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It does not happen that the audience reacts to all posts in the same way. The number of reactions depends on many factors: the format of the post, the type of content, the length of the text, and so on. So scroll through the feed and look at the number of reactions on average. If plus or minus is the same everywhere, most likely, the blogger winds them up to the required amount.
Below is an example of the author, whose statistics show how reactions to posts can vary: a successful rils scored 74 thousand likes, not soaring - 1,600 and 800 each, a post with a cake about important events received 4.5 thousand reactions. nine0006 Lina Terentieva's blog statistics
The level of engagement shows how actively subscribers react to the content: they click on the "Like" button, write comments, bookmark posts, click on stickers, put reactions in stories.
You can estimate the level manually by viewing the post statistics. For example, if an influencer has 10 thousand subscribers and, on average, posts get 50 reactions, then the fraud is obvious - there are only bots and only a few real users in the subscribers. nine0006
You can more accurately assess engagement through services that analyze the Engagement Rate or ER. This ratio shows how many reactions per post, on average, in relation to the total number of subscribers.
ER calculation formula: average number of reactions per post / number of followers × 100
You can view ER in special social network analysis services, for example, in DataFan. The service allows you to receive dynamic reports and analyze your own accounts on Instagram*, VKontakte, Facebook*, Odnoklassniki, as well as VK, myTarget, Facebook* Ads campaigns. nine0006
Read more about DataFan and other Instagram* account analysis services in the article “How to analyze an Instagram* account”.
ER depends on the size of the audience: the more subscribers, the lower the ratio. A small profile that is followed by friends and acquaintances will have a much higher number of reactions in relation to the number of subscribers than a millionaire blogger.
There are no exact criteria for ER, because a lot depends on the niche and content. Let's compare two accounts with the same number of subscribers: one has short and funny videos, and the other has expert content for learning English. Statistics will show that funny videos have more reactions than useful videos about English. Accordingly, ER will be different even with the same audience size. nine0006
Blogger analysts from trendHERO recommend focusing on the following indicators:
6 to 6% - a high rate, more common among large and medium-sized bloggers; To clarify that these figures refer to the analysis of blogs, commercial accounts often have ER below 1%. A store or a dental clinic sometimes does not even have the task of engaging subscribers and increasing ER.
We have already found out that all content cannot be equally interesting to the audience. This means that ER cannot always be the same either. Typically, the engagement rate for good authors ranges from 1 to 2%. If the ER schedule does not change or grows steadily, it looks like cheating. nine0006 Data from the DataFan service: statistics of a normal account - the ER indicator fluctuates within 2%
Also, ER can vary depending on the frequency of publications. For example, if earlier there were 2-3 posts per week, and then it became 7, then in comparison with the previous period, ER will decrease.
This happens because the indicator directly depends on the number of publications.
In addition, big drops can be due to the lack of content these days, and if ER has fallen and is not increasing, most likely a shadowban. Outbursts occur when a hype topic is discussed or reactions are added. nine0006
Now let's see how to check a blogger for promotion on Instagram* using analytics services. Services are needed because the social network does not show account statistics as openly as the number of likes and comments.
For active influencers who consistently keep stories and publish posts, reach and views stay at about the same level with little fluctuation. You can learn more about social media reach in our article What Makes Up Social Media Reach. nine0006 Data from the DataFan service: coverage and profile views are about the same level, there are slight fluctuations
But if there are sharp jumps and dips on the chart, this is suspicious.
You need to check the content that was released these days. High jumps can mean:
To understand whether there was a promotion, you need to look at the content that was released during the burst days: maybe there was a topic that was hype or important for the audience. Check the posts: what they wrote, who liked it, it looks like real involvement or cheating bots. You can also ask the blogger for story statistics.
Also look at the ratio of reactions and reach/views. If there are hundreds of thousands of views, and only tens of reactions, this can be a winding up of indicators. This is how novice scammers often pierce: they increase coverage, but forget about reactions. nine0006
It happens that a blogger announces a giveaway or a giveaway, so the post gets wild coverage and a lot of reactions.
After the giveaway ends, the author removes the description text, and the post looks unremarkable. However, if you go into the comments, you can find a lot of interesting things.
When analyzing subscriptions, you need to look at the chart: if it grows smoothly upwards without sharp surges and falls, everything is in order. The blogger grows organically thanks to interesting content and engagement of subscribers. nine0006 Data from the DataFan service: an example of smooth growth, new people subscribe every day, there are no sharp changes cheating through pay-per-action services - the subscriber receives a reward for subscribing and immediately unsubscribes. Either hype or deceived expectations - the blogger spins ads on a hot topic, which he rarely writes about. People subscribe, and after a while they unsubscribe disappointedly. Also worth looking at outgoing subscriptions . If there are more of them than subscribers, the blogger uses mass following: he subscribes to the accounts of the target audience in the hope that users will notice him, go to the page and subscribe. This process can be automated for little money, which is why many people are still doing it this way. However, it is dangerous to mass follow because Instagram* bans for such promotion methods. nine0006 Classic mass follower: there are many more subscriptions than subscribers When mass following is not visible, you can look at the statistics of outgoing subscriptions in the trendHERO service. If the schedule is uneven and there are constant ups and downs, this is mass following. The account automatically subscribes to 50-100 users and unsubscribes after a while. If the page is in Russian, and the subscribers have accounts from Arab or Far Eastern countries, these are bots. But if you analyze the profile of a model or celebrity that is popular in these countries, then everything can be. nine0006 It's normal if a Russian-speaking author has a lot of subscribers from the CIS, but it's strange when most of the audience is from countries where they don't speak much Russian. You can also compare the statistics of the audience that puts reactions with the statistics of subscribers. If the subscribers are mainly from Russia, but the likes are from the Arab countries, the likes are boosted. nine0006 Usually, likes are gradually gained in the first three days: the first 6–8 hours is a smooth and basic set of reactions, and the rest of the time the speed decreases. If in the first few hours the post gains 10 thousand likes, and then 500-1000 likes - cheating. If a post after a day begins to sharply gain reactions - cheating. Even if the post was recommended, reposted by a very large account, or had an ad, the set of reactions should be gradual.
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Audience data
However, if you are analyzing the profile of a polyglot who blogs in several languages, then the statistics should be just that. The speed of collecting likes
