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How to do cross promotion on telegram


How To Increase Telegram Channel Members - Ultimate Guide

If you're running a business, Telegram is one of the best ways to reach your potential customers, especially when you buy Telegram members. With a Telegram channel, you can make a sales funnel. First of all, you must create a Telegram account.

Once you've set up your account, learn how to create your Telegram channel. You can create up to 8 channels per account. You could add unlimited members to the Telegram channel.

Already created a Telegram channel and added your contacts? You're awesome. You should make use of this ultimate guide. Remember that your loyal subscribers are your customers. Your customers will consume your product and you could make money out of it.

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If you get huge fans on your Telegram channel, you could reach them instantly. It will definitely work as a supporting pillar for your business. Thus, you should leverage Telegram to get a steady flow of customers.

Like Instagram, your business must have a Telegram channel presence. As you can add unlimited members to your Telegram channel, it helps others to follow your channel quickly for updates. Your post can get many eyeballs. The more targeted views you get, the more sales for your business.

Let's start with the list of tips to grow your Telegram channel!


1. Choose a Unique Name For Your Channel

When you search in Telegram, you could come across a ton of active channels. Every successful channel has a unique and catchy name. Your channel name must match the channel's username. Otherwise, it may create confusion among users to identify your channel. The username will start with the "@" symbol. Example: Our channel name is Techrolet. Our channel's username is @Techrolet.

Avoid copying others' channel names. If you have a brand name for your products or content, enter that name for your channel. You should also avoid changing the channel's name once you're done setting up a channel.

2. Put a Right Channel Description

If you set a brand name for your Telegram channel, it may not have a meaning. To know what your channel is about, make sure that you put the right channel description. It will help the users to understand what you offer on your channel. 

If your channel name has a meaning, you should not mislead users with the wrong description. Example: Your channel name is "Gaming Tech". Your channel description is "Learn hacking and other stuff". It's said to be a misleading description.

Your channel description should be short, sweet, and precise. It should have a connection with the products/content you publish on your channel.

3. Consistency is the King

After creating a channel and adding subscribers, you need to update your channel. You should prepare a schedule to deliver your product to your channel members. Even if you update your channel twice a week, stick to that schedule.  

Don't push more content in a week and less in another week. Your channel members may lose interest and leave. Thus, consistently publish quality content to increase the chance of getting new subscribers. 

To maintain and improve your post view count, publish posts regularly. Your subscribers will share your content.

4. Stick to Your Niche

The posts you publish which are relevant to your channel description are called Niche. Subscribers love niche-relevant content. Your loyal subscribers will view all your content if all your posts are relevant to the topic. Example: If your Telegram channel is about "Android", don't sell "Shoes".

To turn your number of subscribers into loyal visitors, stick to your niche. Your channel may have thousands of subscribers but your post view count could be very low. Those who are interested in your content will never miss your updates. There may be some other reasons for the low post view count. Thus, post single niche content to entertain your audience.

5. Try Engaging With Your Audience

Since the Telegram channel is a one-way communication, it doesn't allow subscribers to reply. Though your subscribers can't give feedback about your post, they can give reactions and votes. There are several lists of Telegram bots available to get clickable feedback from your viewers. Some of the Telegram bots are @like and @vote. These bots are free to use. 

  • If you use the @like bot for your posts, you can get Likes, Dislikes (feedback) from your subscribers. 
  • If you use the @vote bot for your posts, you could notice upvotes/downvotes and the number of voters.
  • Check out the 50 best Telegram bots list.

Even to receive positive reviews, you have to provide engaging content. This is the first method.

I will tell you the second method. You could engage with your fans by giving your username in the channel's description. This may help the viewers to contact you for feedback.

You can create a bot for your channel to get a mass request from your loyal subscribers. If you're not comfortable with the second method, you should use a bot that can work for you. Introduce your channel bot to your subscribers. Search for @BotFather in the Telegram app to create a bot for your channel.

6. Use Images For Your Posts

When you publish your content, don't forget to add relevant images to your posts. It will tempt the viewer's attention to view your content. If you add a super-quality graphical image to each post, it can directly increase the post view count. Content without an image will look boring. 

An image can speak tons of words than text. Even if your text is boring, the picture could explain what you're going to deliver. It could be better if you add your channel's username to all images. When your post gets viral, users can join your channel.

7. Clean Your Channel Before Promotion

Cleaning your Telegram channel doesn't mean deleting all posts. Sometimes you might have published posts to request viewers to share your channel. When you start promoting your channel, a new user will see your request and will leave. Users will be curious to know your content and products. If they see only promotional messages, why would they subscribe?

Thus, prepare your channel to make it ready for smart promotion. If you shared other channel posts, remove them before promoting yours.

8. Use Your Email Signature for Promotion

Do you know that Gmail, Outlook, and other email services offer an Email signature feature? It's an awesome feature to leave your footprint in all the emails you send. When the recipient views your email, they can also see your signature at the bottom. Put your Telegram channel's link in the email signature.

9. Use Social Media for Promotion

Anyone can promote their business on top of most social media. Use Facebook, Twitter, Snapchat, and Instagram to promote the Telegram channel. Set up a page on Facebook and Twitter for your channel. Then consistently share the same post that you share on Telegram. For more exposure, don't forget to Pin your channel link on social media. You can also use Facebook ads for promoting your page created for the Telegram channel.

10. Promote on Your Own Website/Blog

Do you have a website/blog that tells about your business? If yes, add a banner or widget to invite people to join your Telegram channel.

If you don't have a website, contact the admin of the website for a deal. They may offer you a paid plan to promote your channel.

If this doesn't work for you, choose a blog that has the same niche as your business. Read their blog posts and leave a meaningful and healthy reply in the comments. Most of the comment boxes will have a field to enter a website URL. 

You could place your Telegram channel link in that field and leave a comment. Remember that you should not spam via comments. If you spam, the webmaster may report your comment as spam. It is better not to comment than to leave a spammy footprint.

11. Make Use of Your WhatsApp Groups

Maybe you're sticking with WhatsApp for your business. You should expand your Telegram channel subscribers by inviting WhatsApp group members. Let them know about your channel. If they're already on Telegram, they will surely join your channel. Even if they're not on Telegram, they will create a Telegram account to join your channel. If you want to have a discussion with your members, learn how to create a Telegram group. 

12. Make Use of Q & A Websites

There are many Question and Answer websites on the Internet. The aim of these sites is to provide accurate answers to readers for the queries. Example: Quora, Yahoo Answers, Stackoverflow, etc, and so on.

Before giving your answers, know the prerequisites:

  • Anyone can register with their email address.
  • Only the registered users can ask or answer a question. 
  • You can answer multiple questions with top-quality content.
  • Your answer should match the query.
  • Your answer should not be meant to promote your business.
  • You should not answer just to place a channel link.
  • You can provide the exact solution for the query and then place your link in the middle or end of your answers.

If you failed to follow the terms of Q & A websites, you could expect a ban.

13. Promote Your Channel on YouTube

YouTube is one of the pre-installed apps on Android devices. YouTube has a large userbase (Everyone knows it). Why not leverage this platform to promote your Telegram channel? So, start a YoutTube Channel and provide quality videos describing your products. Invite the viewers to your Telegram channel by giving a link in the video description. If you already have a YouTube channel with a good number of subscribers, it can make your job easy.

14. Cross Promotion in Telegram

When you get used to maintaining a Telegram Channel, you might have heard of Cross Promotion.  It's an agreement between two Telegram channel admins to swap their links for promotion. In this way, you can get members from other channels. Mostly, big channels won't accept your request. So, try to contact admins whose channels have an equivalent number of subscribers. This is the best method to invite other channel members to join yours.

Instead of using the direct link, you should create an ad with @ButtonBanner_Bot. Your ad will have your channel link. It will attract users to subscribe to your channel during the cross-promotion.

15. Paid Promotion in Telegram

Paid Promotion is a trend in Telegram. If you're new to Telegram, you can opt for paid promotions to earn subscribers. Approach admins whose channel has more than 10k subscribers. Also, you should check their channel's post views. If their subscriber count is 10k, at least the posts should have 3k post views. It is worth spending money to get advertised on big channels.

To contact admins, check the channel's profile. They might have left contact details on the Channel description.

16. Outsource Advertising on Your Telegram Channel

Outsourcing your tedious jobs to third parties can be beneficial. If you don't have time for marketing your channel, you should hand over the job to third-party companies. Some of the advertising companies are Sociate.ru and Telega.in. You could search for other companies too. Check the trusted reviews for each advertising company before placing the order.

17. Join Green Promote for Free Promotion

Green Promote is the promotional group solely created to help channel admins to earn free telegram members. Green Promote has 2 active groups. One is for channels having 100-5k subscribers. Another is for channels having above 5k subscribers. Every week, you can choose to participate in the promotion.

This promotion group works by organizing participating channel admins to share other channels. Therefore, you'll get a chance to reach thousands of audiences every week.   For more info, join these groups and read the pinned message.

  • Join Green Promote for beginner-level channels @greenpromote
  • Join Green Promote for channels having 2k+ members @greenpromote5k

If you're looking for free subscribers, Green Promote is the right place.

18. Buy Telegram Channel Members

Are you looking for massive subscribers in a short time? You should buy Telegram channel subscribers. You can find legitimate sellers online. 

19. Join Forum Discussions

There are many forums that discuss cryptocurrency and Telegram news. You could search online for active forums to take part in the discussion. Set up your profile and fill in your channel link in the signature area. Take part in the discussion in a legitimate manner. Moderators can easily catch you if you reply to a post for the sake of promoting your channel. Be gentle and submit your response. This can drive massive traffic to your channel. They will join your channel if you post interesting and trending content.

Conclusion

A business should have regular customers. To get regular customers, you need to market your business. Having an active Telegram channel can bring loyal customers or visitors. Try all the above-mentioned ways to grow your channel. If you have any queries, feel free to contact us.

How to Grow a Telegram Channel (Tips & Tricks) 2023

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Telegram has now become one of the most popular social media platforms. One of the key reasons behind that is its group and channel features. You can easily broadcast messages to a larger audience through a Telegram channel. Telegram channels have also become a source of income for the creators. At present, the most popular Telegram channels have more than 3 million subscribers.

If you have a Telegram channel but are struggling to grow it, then continue reading to find out ways to increase your Telegram channel subscribers.

Top 10 Tips for Growing Your Telegram Channel in 2023

On this page:

  • Top 10 Tips for Growing Your Telegram Channel in 2023
    • 1. Create a Brand Name
    • 2. Description and Display Picture
    • 3. Selecting the Right Topic
    • 4. Quality Content with Consistency
    • 5. Use Images and Videos
    • 6. Social Media Promotion
    • 7. Cross-Promotion
    • 8. Paid Promotion
    • 9. Promote on your Blog or Website
    • 10. Answer Queries on Public Forums
  • Conclusion

1. Create a Brand Name

Creating a brand name is important for you to stand out from the competition. While choosing a channel name, try to select a short name that can be remembered easily. Also, keep in mind to pick a name that is related to your topic.

2. Description and Display Picture

A description and display picture plays a vital role in getting more members to your Telegram channel. The first thing a user sees when coming to your channel is your description. Try to keep it informative and appealing so that people are likely to hit the join button.

Also, putting an eye-catching image will help in grabbing more attention from the users towards your channel.

3. Selecting the Right Topic

Selecting the right topic is very crucial. Before you start your Telegram channel, do a little research on what is trending and the needs of the people. Then select a topic that you like, and it will help you to differentiate yourself from other channels. Also, this will help you to target a distinct set of audiences.

4. Quality Content with Consistency

Always try to provide quality content that is unique and high in demand to keep your audience hooked to your channel. Try to keep in mind the needs of the people who are reaching out to your channel. Also, remember to be consistent with posting content. Try to post at least 2-3 things daily to keep your audience engaged.

5. Use Images and Videos

Visual content has a larger impact on the audience and is easy to understand. Adding images and videos to your post will make it more appealing to the users than just posting written content. However, it is possible that you might not be able to add visuals in every post but try to add them in as many posts as possible.

6. Social Media Promotion

You can easily promote your Telegram channel on other social media platforms by sharing links on Facebook pages, Quora, Instagram etc. You can also create your own community or use the existing ones and even ask small influencers to help you.

7. Cross-Promotion

Cross promotion is another way to get more subscribers to your Telegram channel. Once you have a sizeable audience on your channel, you can approach other earning telegram channels or channels in the same niche and with the same number of audiences for cross-promotion. Although finding channels for cross-promotion can be difficult, it is a good way to gain more members.

8. Paid Promotion

Paid promotion is one of the best ways to get genuine members. You pay admins to post your content for 1-24 hours. The pricing will depend on the duration of your promotion and the size of the channel where you want to get promoted. On average, with promotional posts, you get 0-500 members. The results will depend on the content of your ad, CTA, channel content, and activity in the channel where you want to promote.

9. Promote on your Blog or Website

If you have a blog or website and get considerable traffic every day, you can also promote your Telegram channel there. You can create an image ad, place it on the sidebar or header of your page and link your Telegram channel to it. To make it more reliable, you can put your blog’s link in the description of your Telegram channel.

10. Answer Queries on Public Forums

On public forums like Quora, Reddit, and Tumblr, people ask many general questions. This can be a good opportunity for you to acquire more members on your Telegram channel.  You can look for questions that are related to your Telegram channel topic and provide a detailed answer. Along with this, you can put a small link to your Telegram channel in answer to promote it and get better exposure.  

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Conclusion

With Telegram users rising every day, there is a lot of potential out there for you to make money from the Telegram community. The tips mentioned above will help you to grow your Telegram channel. Always remember to be consistent and post content that is relatable to your audience. Eventually, when you get a sizeable audience, you can also monetize your Telegram channel through cross-promotion, products & services, affiliate marketing etc.

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9 tips - Marketing on vc.

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Telegram has not been drowned by blocking, it feels great and is actively growing. Many well-known bloggers, media personalities and large companies have channels here. If you also have something to say to your local audience, then check out Digital Business School's Telegram promotion tips.

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1. Start by collecting free subscribers

At the beginning, squeeze the maximum out of already developed sources. Tell about the telegram channel in an email newsletter, invite subscribers from Facebook, Instagram, Vkontakte, leave a link on the site. Before promoting, you need to overcome the "social silence" - if a channel has 10 subscribers, the new audience will be biased towards it. nine0003

There are no likes or comments here, so the number of followers and views is all you have to show activity. Invite friends, acquaintances, colleagues - yes, anyone, the main thing is to get the first decent numbers of subscribers.

2. Post unique content

Many content creators use Telegram as a back-up platform. However, this approach makes sense if your audiences have little overlap. But since you are not collecting a new audience from Telegram yet, it is better to make unique materials, so there will be more reasons to become interested and go to the channel. nine0003

It is not necessary to spend a lot of effort on content, come up with new topics, etc. You can process materials already available on other sites, translate them into another format. For example, if you published a video lecture on YouTube, then in Telegram you can place a text summary for those who are in a hurry and want to get to the point faster. You can also post additional materials, links, files, infographics, checklists, podcasts, etc. in the Telegram channel.

3. Make friends with Telegram 9 directories0003

There is no channel catalog inside the messenger, but there are several external channels, for example, tgstat. ru. The catalog will help you a lot in promotion and analytics - here you can find channels with similar topics, select platforms for advertising, find out coverage, engagement percentage and citation index. As soon as you reach the first audience, register the channel in the directory so that other users can find you.

4. PR with small channels

Mutual PR will help you a lot at the start. This is a working and free way to exchange audiences with another community. Find a channel with a similar theme in the catalog, write to the administrator and offer the VP. It is better to publish posts of this type at different times so that the reader follows the link and sees the content, and not a PR publication.

5. Collaborate with "competitors"

You shouldn't take channels with the same topics as your competitors. You can and should cooperate, since audience exchange is one of the main ways to promote in Telegram. Feel free to order paid advertising, consider other ways of collaborations and PR. Experienced telegrammers say that there are always more subscribers from such channels than from related topics. nine0003

6. Participate in thematic selections

Another way to tell a new audience about yourself is to participate in collection posts. The administrator of one of the channels makes a list of sites that he advises to subscribe to, briefly talking about each. It looks like this:

As a rule, all participants in the collection must repost. As a result, such a “cross-pollination” is obtained, subscribers of 5-10 channels will find out about you.

7. Do not abuse PR posts

At first, there will be a great temptation to participate in all possible selections at once, to agree on mutual PR with all newcomers to the topic, etc. But remember about the audience that you already have. She is interested in content, not endless recommendations.

8. Keep in touch with subscribers

It's not easy to get a response from those who read your posts when there are no likes and comments at hand. But do not despair, Telegram has its own ways. To analyze your audience and learn about their preferences, use polls. To rate posts, you can also add buttons that look like likes. Bots will help with this - @vote for polls and @like for ratings. nine0003

9. Check advertising spaces

It is not so difficult to get fake subscribers in Telegram. Be careful when choosing a platform for paid advertising placements, pay attention first of all to the number of post views. Be sure to ask the channel admin for reviews from previous advertisers. You can also check the channel in the Telegram directories, evaluate its reach and engagement.

instruction from Chizhov Studio - Marketing on vc.ru

Instructions for launching promotion in Telegram for entrepreneurs and marketers from Chizhov Studio. Everything you need: from content and advertising to application processing.

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Now Telegram is one of the two platforms that will set promotion trends in social networks, along with VKontakte.

Previously, the messenger was perceived as a platform for promoting B2B and personal blogs. But now our experience shows that other niches can be successfully promoted in Telegram, for example, the commodity business. nine0003

The audience, which is used to native advertising of goods and services on Instagram*, moved to Telegram for opinion leaders. And now they are ready to buy according to their recommendations. Naturally, this should be used.

Maxim Rybakov, Project Director, Chizhov Studio

The article collected the features of working in Telegram and a step-by-step plan for starting a business: where to start, what and why to do, what to pay attention to.

Features of business promotion in Telegram

Telegram is primarily a messenger, not a social network

Here are other ways to communicate with the client. Therefore, the approach to promotion in Telegram differs in many ways from working with Instagram* or VKontakte.

Channels and chats instead of the news feed

There are three ways to communicate with customers in the messenger:

  • channels are analogous to a community or personal page in social networks;
    • nine0101 chatbots are an analogue of mailing lists and private messages.
  • groups - an analogue of group conversations with subscribers.

Channel, chatbot and group interface

Users view the content of each channel or chat separately, because the messenger does not have the usual news feed, as in social networks. This is an important difference that greatly changes the approach to promotion.

There is no need to fight for the smart feed to show the user your publications. He will definitely see an unread message alert in the list of chats and channels to which he is subscribed. Therefore, all techniques for increasing coverage and the struggle for viral coverage fade into the background. nine0003

People read channels they are really interested in

High-quality content and mailings with information come to the fore, for the sake of which the client is ready to enter your chat or channel. Content should help the subscriber quickly and effectively solve a problem or get aesthetic pleasure, and you should increase sales or improve your brand image.

This is how notifications about new messages in chats and channels are displayed

Crops instead of targeted advertising

Telegram does not have a full-fledged advertising account

More precisely, there is, but it is difficult to access it.

Key features of Telegram

internal advertising

In addition, there are no spot settings for audiences. Therefore, the main way of promotion is crops in thematic channels.

Seedings are advertisements in a channel or chatbot with a promotional message from a brand or as a native message from an author. As a rule, crops are bought for money from the owner of the channel, less often for barter. We will talk more about the features of crops later. nine0003

An example of seeding in a channel about marketing with an advertisement for Sasha Chizhov's blog

Who suits promotion in Telegram

Spoiler: not for everyone, but you need to consider the way you communicate with customers

channels work well in the B2B and premium segments

These niches need to stay in touch with the client, talk about improvements and changes, and demonstrate high-quality and expensive content that you want to watch. nine0003

Subscribers appreciate the text format - expert articles, collections, discussions, useful materials, news and entertainment publics are also popular.

Chatbots can be used in any niche to increase customer touch points, place an order, collect feedback, answer frequently asked questions, and take the pressure off the support team. Best of all, they show themselves in the service sector, education, niches of the commodity business and food.

Chatbot features that are often used in business

How to start promotion in Telegram

Now let's take a closer look at each step.

1. Determine the purpose of the promotion

Promotion usually has two goals - to increase sales or strengthen brand reputation

Chatbots are ideal for the first goal, a channel is ideal for the second.

The business can use these tools individually or in combination.

Features of using channels and bots for business

We recommend using chatbots in any business: their possibilities are so extensive that it is difficult to find a niche where they would not be useful. They are especially useful in areas where the client makes a quick decision and expects an instant response.

Here are some examples of chatbots on our projects:

  • Travel club — the bot selects tours by interests, answers questions, shows reviews, introduces instructors, announces new destinations, offers discounts, letters are sent through it. nine0102
  • Grocery store network - mailing promotions and discounts to customers, checking information on the loyalty card, addresses of the nearest stores, support service.
  • Law firm specializing in intellectual property for business - bot collects data for trademark verification: asks questions and passes information to the manager to check the name in the registries.

Questions Chatbot Asks When Collecting Trademark Information

In channels you can publish information about products, services, discounts, promotions, reviews, branding posts about the company, production, employees, publish conceptual photos and videos, and so on.

Channels work well in complex niches, where buying decisions take a long time and customers have many objections: cost, quality, brand reliability, flexibility of conditions, and so on. With the help of content, you can create the desired image of the company, work out objections and show that you can be trusted. nine0003

2. Analyze competitors

To get started, select the top 3-4 competitors and see how they manage their channels and chatbots

When choosing, we recommend relying on two criteria:

  • main competitors in terms of sales and turnover;
  • competitors who have actively developed Telegram (these may even be indirect competitors).

Focus less on competitors who are not comparable to you in terms of income. You can use working ideas, but not the whole strategy. Otherwise, you can invest most of the budget in a complex chatbot, and you will be left with 50,000 rubles per month for advertising against a million from competitors. nine0003

Analyze competitors' channels

You can search for channels using the free service Tgstat or Telemetr, the latter has more functions and more detailed analysis, but it is paid. The services have a search by topic, analysis of growth, engagement and coverage, citation index, reposts, and much more.

Rate the channel as a whole, how clear and convenient everything is

Analyze competitor chatbots

Study the mechanics of the chatbot, what actions it can perform, what tasks it solves, whether messages are sent through it. You may need to implement similar functionality at the first stage.

Also pay attention to how convenient it is to use the bot, what functions are missing

Evaluate content and promotion tactics

Examine the content and see which posts get the most engagement and views. In the future, such categories and formats will become the basis of the content plan. nine0003

When analyzing content, rate posts in the channel and messages in the chatbot

Also pay attention to what scheme competitors work with: channel only, chatbot only, or channel + chatbot.

If according to the third scheme, then look at how the interaction between the bot and the channel is implemented, from which publications they are redirected to the bot and for what, what role the channel and bot play in the sales funnel, at what stages of the funnel they are used.

View advertisements

We have already mentioned that in Telegram the main method of promotion is crops. Therefore, at the stage of analyzing competitors, look at where and what crops they are doing. You can also find them through Tgstat or Telemetr.

The services contain information about which channels quoted or mentioned the analyzed channel. This way you can see when and where your competitors were posted and find their advertisements.

Seeding analysis will help you understand which offers work best

3. Create a promotion strategy

Promotion without a strategy is uncontrollable

It is difficult to understand what needs to be done, which actions bring results and which do not. The right strategy simplifies the preparation of content, the choice of offers for advertising, helps to evaluate the results and understand the reasons for the success of a particular campaign.

The strategy also introduces a systematic approach to promotion: here we are, we got the results, are they good or bad? What to do with it next: optimize or scale? nine0003

Choose promotion tactics

Starting from the goal, determine what tools you will use to promote.

3 main mechanics of interaction with subscribers in Telegram

If your goal is sales, then start with a chatbot, especially if the purchase decision is made quickly.

In complex niches where decision-making is delayed for several weeks or months, in addition to a chatbot, you can create a channel and fill it with quality content that will work out objections and strengthen brand reputation. nine0003

If your goal is image promotion, then we recommend starting with a channel to create and maintain a brand image with the help of content. The chatbot can be launched later if necessary.

After that, you can move on to the promotion strategy, which consists of 4 points.

Essential Parts of a Social Media Marketing Strategy

Let's start with the first two points and figure out how to build a sales funnel. nine0003

Develop a sales funnel

In our experience, for Telegram, as well as for other social networks, a funnel based on the AARRR framework is best suited.

We divide the funnel into 5 stages, with each of which we work separately

In short, the work on such a funnel looks like this.

  • We transfer the audience from other sources or attract through crops with useful materials, discounts and certificates. nine0102
  • In the content we talk about the product, show what we sell and for whom it is suitable.
  • We work with objections and increase brand trust: answers to frequently asked questions, reviews, production process, useful information.
  • We sell through offers: USP, discounts, promotions, special offers, etc.
  • We increase loyalty and motivate for repeat sales: loyalty program, bonuses for repeat purchases, surveys, tests, games, contests, gamification. nine0102

First, we invest in attraction, and then we receive dividends from the attracted audience. We can say that the cumulative effect works in social networks.

Alexander Chizhov, Director of the Chizhov Studio

Telegram content and advertising must be closely related

There are no targeted ads that can be directed to the site, in private messages or on products. Also, there are no sections in the channel and, as such, navigation, the target audience goes to the channel or to the chat bot and views the current content of the channel or bot. nine0003

Therefore, the content must match the advertising message. To do this, first prepare a content plan in accordance with discounts and other offers for customers. Then, taking into account the dates of the offers, they prepare materials for sowing and agree with the channels on placement.

Thus, a few days before the release of the advertisement, you will have content suitable for the topic of seeding. A new user will be interested in advertising, go to the channel or bot and see exactly the information that was mentioned. nine0003

And if the advertisement was about floor lamps, and you have the latest posts about LED lamps and new switches, then it is unlikely that the user will waste time searching for the necessary information.

We will tell you more about working with content and advertising later. Now let's talk about the visual and metrics.

Choose a design style

If you do not have your own style and brand book, then focus on competitors and a niche. See how others design, what they focus on, note the pros and cons of their design. nine0003

An example of good design: bright avatar, clear description, pinned with important information, bright visual in corporate style

In Telegram, the visual does not play such a big role as in other social networks

Determine the metrics for evaluating the result

Evaluation metrics depend on the promotion goal. Basically, they consider the number of sales, subscribers and coverage of publications. At the first stage, this is enough.

Our experience shows that the main metric for 9Telegram channel 0095 is the number of views of the publication in relation to the number of subscribers, or the Visibility Rate.

Visibility Rate shows what percentage of subscribers view posts, how much the audience is interested in the content and whether subscribers are ready to enter your channel for it.

The formula for calculating VR - an important indicator for content analysis

Since in Telegram subscribers view the content of each channel and chat separately, it is worth evaluating the daily one - VR day and separately for each post - VR post. nine0003

Another thing to keep in mind is that Telegram subscribers tend to accumulate content. They may not visit the channel for a week, and then at once view all the publications during this time. This also affects the Visibility Rate.

Our experience shows that a good Visibility Rate is 60%, in some niches it can be 40-50%.

Make sure you can track the sale via Telegram: use UTM tags in links, order tags in the CRM system, and more.

4. Write a content plan

As we found out earlier, in promotion you need to correctly combine advertising crops and content. Therefore, the schedule for the release of crops should take into account marketing promotions and a content plan.

We'll cover how to work with crops in the next section, but for now let's focus on content.

What content to publish in the channel

At the Studio, we prepare content in accordance with the AARRR funnel. nine0003

Thanks to the analysis of competitors, you already know which posts TA

responds best to

Different types of content solve different problems. But in our experience, you need to focus on three formats: about the product, about the company, and reviews. These publications answer the main questions: what can you buy and why you can be trusted. Posts about the company work for reputation, posts about the product sell, and reviews increase the level of trust.

Examples of publications with a review and a product + promotion for it

The use of other content formats depends on the niche, promotion goal and audience. At the first stage, the three above formats will suffice. As the channel develops, add new sections with useful and interesting information to engage the audience, and so on.

If you are having difficulty with content, then study cases in your niche and draw conclusions about what works and what does not. And then test your hypotheses in practice and, if necessary, adjust the strategy.

How to decide on the publication formats, create a content plan for a week or a month indicating the format and topic of the post. Indicate the dates in it and write down on which day what content will be released. How to sell through content?

The main thing is to quickly respond to user requests. In the niche of simple services, the client is ready to wait for an hour, in rare cases - a day. If he does not receive an answer within this period, then there is a high probability that the client will go to competitors. nine0003

To reply to a message, it is better to make an automatic request for additional information. So you will quickly understand the essence of the request and give a detailed answer, and the user will not notice the delay.

Sergey Nasyrov, Content Director, Chizhov Studio

Messenger marketing shortens the customer journey to purchase and increases conversion

How to use multimedia messages and chats

Telegram also has two unique ways to communicate: voice and video messages, as well as chats. These tools work for the involvement of the audience, closer and more personal interaction with it.

In essence, audio and video messages are similar to stories. They can share news, show production, shoot product reviews, and so on.

Conveniently, video messages can be edited before being sent, deleted, and re-shot until a good result is obtained. There are also special bots that allow you to send pre-recorded commercials in video messages. Examples of such bots are Telescopy or Roundy. nine0003

The Friday channel uses commercials in the video messages of its channel

Voice and video chats are a more sophisticated communication tool similar to live broadcasts on social networks. Any viewer can easily join the conversation, and not one by one, but all at once.

How Business and Personal Blogs Can Use Multimedia Messaging

5. Develop mechanics for a chatbot

The bot can be used for a variety of purposes: bulk messaging, a welcome message chain, or interacting with a subscriber via action buttons.

How to use mass mailings

You can send emails through the bot, just like you would with regular mailings in private messages. Most often they are used to announce promotions, discounts, sales, new products, events, and so on. There is a reason - a letter is sent.

Therefore, plan your marketing activities and immediately add a promotional email to your content plan. nine0003

How to use email threads

A thread is a collection of emails that are sent one after another at a certain interval of time. Some action starts such chains, for example, the launch of a bot, or the onset of time - Monday evening.

Letter chains are a powerful sales tool. They can talk about the brand, demonstrate products and services, their advantages, USP, reviews, answer frequently asked questions, work out objections, offer a discount and motivate to make a purchase. nine0003

Some examples of chains that a business can use

How to use Chatbot Actions

Chatbots are complex mailing systems with linked messages. They allow you to send publications based on triggers: upon a certain user action, on the desired day of the week, upon reaching a certain number of points, etc. . nine0003

Examples of using a chatbot for business

To develop the mechanics of a chatbot with actions, you need to understand what tasks it will solve and think over the funnel through which the user will pass. Then create an action map, where all the messages of the bot will be indicated, what will happen with each possible action, which services it needs to be connected to.

If complex gamification is being created with scoring and a personal account or a bot with answers to user questions, then a programmer will be required to prepare the technical side of the project. nine0003

Bot scheme is drawn up in mind-maps. We use the Miro service, in which we create one funnel for the client and one for the programmer.

An example of complex bot mechanics with multiple responses and actions

When compiling a bot map, do not forget to set conditions for checking user actions. For example, if the client did not click on the button and the chain stopped, this is a failure.
Let the user move on - set a timer and check for button clicks. If there is a click, the condition will not work; if there is no click, the condition will work and the user will move on. nine0468

Vadim Emoldinov, Project Manager, Chizhov Studio

How to analyze the effectiveness of a chatbot

The main metrics are the number of sales or other targeted funnel actions made using the bot. But if you are interested in improving its performance, then you can look at the parameters of its usability.

For example, by analyzing which question or action users stop interacting with the bot, you can understand the chain error. Then change the logic of the bot or reduce the number of questions so that users reach the desired target action more often. nine0003

Some metrics that will help improve the performance of the chatbot

6. Publish content and connect bot

How to make publications for the channel

Telegram has the ability to typeset text: bold or italic, underline and strikethrough text. You can attach links, images, videos, and GIFs to posts. Use these features to make posts more readable: focus on the main point, divide the text into paragraphs, attach a visual, and so on. nine0003

An example of a post with an emphasis on important information

We also recommend that you enable reactions and comments in the channel so that users can rate your posts, communicate and get involved. You can add reactions and comments in the channel settings.

Post example with reactions and comments

You can also pin a post in a channel and send a notification about it to all subscribers. This feature is typically used to draw attention to a post. The method is effective, but we do not recommend using it often, because many subscribers do not like it and they unsubscribe. nine0003

How to run a chatbot

The easiest way to set up and run a bot is to use constructor services. Such services have:

  • ready-made blocks and buttons for design;
  • adding attachments;
  • creation of mailing lists and chains of letters;
  • subscriber data collection;
  • creation of a showcase of goods and an online store;
    • nine0101 integration with payment, CRM systems and Google spreadsheets;
  • complex settings with gamification;
  • mini landing pages.

To set up the bot, use the diagram that you prepared at the stage of developing the chatbot mechanics. This map will allow you to customize each message, properly link buttons and triggered actions.

At Studio we use the SaleBot constructor, the most convenient service with clear functionality that works with all major instant messengers and social networks. nine0003

Be sure to test the chatbot before launching. Press all the buttons, check if the messages are displayed correctly, if there are any errors.

7. Start user acquisition

Crops are the main way to attract an audience within Telegram. But new subscribers can also be attracted from third-party sources, such as a website or other social networks. Let's take a closer look at each method.

How to use crops in promotion

Before launching advertising, you need to prepare a portrait of the target audience: gender, age, interests, geo, income level. An advertising post must accurately hit the interests and pains of the target audience, and for this you need to understand who the client is and what he needs.

Telegram has practically no information on the socio-demographic parameters of the audience, so interests come to the fore.

You need to understand what your audience is interested in, and based on this, guess what channels and chats they can subscribe to in Telegram. To do this, we at the Studio use the Jobs To Be Done method to study and segment the audience based on motives. nine0003

A man buys pizza not because he is a 26-year-old man from Ufa, but because he needs a quick snack for a party. Based on such assumptions about motivations, content is built and offers for advertising are selected.

Dmitry Gaponenko, Senior Strategist, Chizhov Studio

Basic steps in preparing crops

Usually, crops have two goals - to attract subscribers or increase coverage for brand awareness. nine0003

To find customers, test different offers in the channels where your target audience is located. If you need to increase brand awareness, place placements in large channels.

Evgeniya Sitnikova, Influence Manager at Chizhov Studio

Next, you need to select placement channels according to the interests of the audience.

For example, you sell dresses and your target audience is a female solvent audience. Among the interests they may have: relationships, family, style and fashion, beauty bloggers, interior design. Accordingly, you need to look for channels with such topics. nine0003

You can search for them through Tgstat and Telemetr by subject or directly in search engines for key queries. Next, the channels need to be analyzed for the quality of the audience.

Basic channel analysis metrics

The volume of the channel's audience does not play a major role. In some niches, placements with millionaire bloggers work well, in others, crops with microbloggers or in thematic channels.

Publication coverage is important because it affects the cost of placement. For calculations, they usually use the CPM indicator - cost per 1000 impressions. In different topics, there is an average market cost per thousand impressions, which most channels rely on when creating prices for advertising. nine0003

Approximate cost of CPM in different topics of Telegram channels

The cost of placement also depends on the conditions: how long an advertising post will stay in the channel as a whole and how many hours will pass before another advertisement appears. The more hours, the greater the cost and coverage.

For this, type designations 1/24 or 2/48 are used. For example, 1/24 - in an hour there will be another advertisement, the post will stay in the channel for a day.

In our experience, the most effective posting format for a blogger on Telegram is 1/24

You can pay for advertising with money or for barter, in the second case, the author is sent goods for review or offers reciprocal advertising on the blog. The first way is the most common.

Inoculations can be done several times in the same canal. But we recommend doing this placement every 2-3 months. You can do it more often if you see that the audience of the channel has increased significantly.

Considering these data, select suitable channels, contact the owners and discuss the cost. After that, proceed to the preparation of creatives. nine0003

Test different creatives: native and regular

Minus crops - it is impossible to accurately predict the growth of the audience. Even if the main part of the channel subscribers is targeted, some users will not be interested in the offer. And that's okay.

If you are planning a mass purchase of advertising, make a plan for sowing: where and when will the advertising be and what kind of offer

Align this schedule with your content plan so that the crops match the topic of the content in the bot or channel. Thanks to this, you will have a general picture of promotion - what posts appear on the channel, what letters are sent in the bot, what crops are published. nine0003

Evaluate the results after placement. The main metrics are the coverage of the advertising message, the growth of subscribers and the cost of a subscriber. Compare the results of different crops and draw conclusions in which channels and which offers worked better.

How to attract an audience from other sites

You can also transfer the audience from the site. To do this, install special forms for contacting technical support with the ability to go to Telegram. After the issue is resolved, the subscriber will remain in the contact database and it will be possible to communicate with him through mailing lists. nine0003

You can also transfer from other social networks using a lead magnet. Offer your audience a discount, a certificate, or useful content that can be obtained in a chatbot or channel. On the site, such an offer can be placed in the form of a landing block or a pop-up window.

You don't subscribe to the mailing list just like that, you need to show its value and offer a worthwhile prize or gift

8. Process applications

In Telegram, the processing of applications can be completely shifted to the chatbot, but this is not suitable for all niches. Often clients need to consult a manager, so always leave the opportunity to contact the person. nine0003

Recommendations for communicating with clients in Telegram are the same as in any messenger. For simplicity, we have collected all the most important things in one checklist.

Recommendations for working with clients in social networks from our employees

Recap

This article has everything you need to start promoting your business and get your first sales. Next - tests and practice.

Remember that Telegram content comes first. nine0096

You can't just attract customers with advertising and sell directly. You must first attract to something useful or profitable, and then sell through posts in the channel, mailing list or chatbot messages.

In addition, there is really no targeted advertising in Telegram and you need to attract an audience through crops in other channels. To do this, you need to test different topics of channels, creatives and offers.

Learn more