How to do an art giveaway on instagram
How to Host an Instagram Giveaway: A Step-by-step Guide
If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics.
With the right strategy, you can reach thousands of potential new followers -- all while building a stronger sense of community around your brand.
Ready to get started? We're sharing everything you need to know to plan the perfect Instagram giveaway in this guide.
Table of Contents:
Why You Should Host an Instagram Giveaway
How to Do a Giveaway on Instagram
How to Pick a Winner on Instagram
3 Instagram Giveaway Ideas
Instagram giveaways are a powerful tactic for encouraging engagement from your community and reaching new audiences.
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Accounts that host giveaways hold the potential to attract hundreds, if not thousands, of entries and followers.
In fact, a study conducted by Tailwind found that Instagram giveaways can help grow your followers 70% faster in three months than if you didn’t host a contest at all.
Source: Tailwind
But brands and businesses can often see drop-offs once the giveaway is closed.
So it’s all about hosting intentional, well-planned giveaways that attract your target audience -- so you can reach people who actually want to stick around and engage with your content.
Find out how in our step-by-step guide below.
Plan and schedule your Instagram posts in advance with Later — get started today for free!
How to Do a Giveaway on Instagram: A Step-by-step Guide
Instagram giveaways may seem straightforward, but there's a huge difference between a good giveaway and a great one.
A great Instagram giveaway will support your overarching marketing goals, tap into your target audience, and support your brand values.
The first step towards running a successful Instagram contest is to understand what you want to achieve.
The best and most successful Instagram contests are intentional and well thought out, with a clear underlying goal.
Do you want to grow your following? Give back to your community? Promote a product? Boost brand awareness? Raise awareness of a social issue? Increase engagement? Show affinity with another brand?
Having a crystal clear vision of your goals will help fine-tune your strategy and keep your campaign on track.
Step #2: Decide on an Instagram Giveaway PrizeNext up, it’s important to consider exactly what you’ll be giving away -- a compelling prize that elicits excitement and motivates users to enter is the name of the game.
Make sure the prize is relevant and fits your audience’s needs. Whether it’s a product, service, or experience, you’ll want to choose a prize that’s enticing to both your existing and target audience.
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You can get super creative here. if you were to partner with another brand, what brand does your audience really love? What products or experiences would make your community feel great right now?
And it doesn't have to be something directly within your industry. For example, beauty retailer SpaceNK partnered with a luxury retreat destination to offer their community the opportunity to win an exclusive getaway.
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When you have a few ideas lined up, test them out! Ask a few of your community members if they'd be excited by the opportunity to win the prize, and whether they'd be motivated enough to like, tag friends in, or share the post.
Once you've got your eye on the prize, you'll need to define how someone can enter your giveaway. This will all depend on your goals (see Step #1).
For example, if your top goal is to attract new followers, you'll want to make sure that following your account is part of the entry requirements. You might also want to specify that entrants must tag 3-5 friends to be eligible.
You’ll also need to cover some of the admin details, such as:
How long will the contest run for? Specify closing dates and don’t forget to include timezones.
Will your contest be open to certain countries?
Is there an age limit? If your contest is only open to ages 18 and above, note that.
Include Instagram’s
regarding promotions on the app.
These details may seem a little boring, but transparency is key for a successful giveaway.
Step #4: Promote Your Instagram GiveawayNow it’s time to launch your giveaway.
For example, if you’re on Instagram, announce your contest through a grid post, story, and Reel -- take advantage of all avenues.
Be sure to use a strong image for the post itself and include a clear call-to-action in your caption to encourage as many entries as possible.
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For the best results, don't forget to share your announcement post at your best time to post.
If your brand lives on multiple platforms (aka Twitter, TikTok, Facebook) consider cross-promoting for additional reach.
TIP: Re-promote your Instagram giveaway on stories before the contest ends!
Ready to find your best days and times to post on Instagram? The feature is available on all paid plans.
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If you want to host an Instagram giveaway, it's important to have a fair and objective process in place to select a winner.
To do this, you can manually add all entries to a spreadsheet and use the random function to generate a winner. However, this can be quite a time-consuming process.
Alternatively, you can use an automated system to speed things up, such as:
Easypromos Easypromos uses the official Instagram API to import all the comments from your giveaway post to help determine if users entered the contest correctly and help you randomly select a winner.
Instagram Comment Picker This free and trusted tool does all the heavy lifting for you by selecting a random name from any contest ran through an Instagram Business or Creator account.
Wishpond Wishpond allows you to easily manage and monitor your Instagram giveaway by keeping track of all entries -- their tools will help you determine a randomized winner.
Whichever option you choose, always make sure your process is fair and (if required) transparent. Trust is important on Instagram -- and a sketchy giveaway can do more harm to a brand's reputation than good.
3 Inspiring Instagram Giveaway IdeasAs we've already covered, there are tons of ways you can approach an Instagram giveaway.
To provide some context, here are three different tactics you can take inspiration from:
#1: Introduce the Triple Threat: Tag, Follow, and Share to EnterOne of the most popular strategies to gain social traction is through a tag, follow, and share entry requirement. This format is a super straightforward and clear way to gain tons of engagement from various lanes on a single post.
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F.
Miller used this tactic like a pro by asking users to tag a friend for a chance to win their fifth-anniversary Necessity Kit.
Not only is teaming up with a like-minded brand an easy way to leverage their audience, it's also a great way to ensure you're attracting the right followers.
Think about it: double the traction, double the engagement. It's a win-win.
For example, Fresh Restaurants collaborated with their health enthusiast neighbor, Spinco to launch the ultimate workout package giveaway.
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In a combination of various social requirements, users had to follow both accounts, like the post, tag their favorite workout buddy, and share on their Instagram Story for five additional entries -- generating a lot of engagement.
For a creative spin on an entry, you can ask your followers to whip up a caption, answer a question, or create a piece of content to enter your giveaway.
This type of entry requires a little more effort from users, but it's an awesome way to build brand loyalty and wider awareness.
For example, documentary maker Louis Theroux encouraged his audience to redesign the cover of his new book, Gotta Get Theroux This, for the chance to win a signed copy.
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This creative concept amassed over 13K likes and 585 comments, while the contributions were shared widely on social.
With a slew of audience-building advantages, Instagram contests are a treasure-trove for driving engagement.
Brands both large and small are taking advantage of Instagram giveaways to increase visibility, drive social shares, and boost brand awareness.
Turn Instagram into a traffic-driver for your content with Later’s Linkin.bio feature — available for free!
How to Host an Instagram Giveaway and Increase Your Art Sales
How would you like to increase your art sales with a simple Instagram giveaway?
Hosting an Instagram giveaway is the perfect way to get your followers excited about what’s in store for them. In this blog post, we will discuss how to properly word an Instagram giveaway and provide examples of some of the best generators online.
We’ll also touch on why hosting Instagram giveaways is so important.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress.
To learn more visit Affiliate Link Disclosure Policy
Why Should Artists Run Instagram Giveaways
Hosting an Instagram giveaway is a fun way to increase your art sales and get the word out about what you have for sale.
The vast majority of Instagram users follow at least one business, so it is important to increase your visibility on the platform. Still, with so many artists promoting their art on Instagram, this can be a challenge.
Fortunately, certain Instagram marketing strategies are effective. There are several ways to tailor your Instagram content to maximize engagement. For instance, you might optimize your posting times, partner with an influencer, or host a giveaway.
Are you trying to create more engagement on your Instagram account? Hosting an Instagram might your best bet.
Instagram contests have been proven to work and will help you establish your brand on Instagram, grow your audience, and share information about a product or service you are promoting with a larger audience.
When hosting any giveaway, it’s important to promote it on social media and include exclusive offers, and reward those who participate in the contest with special prizes.
Here Is How To Run An Instagram Giveaway
Before you get started, you will want to learn about Instagram’s rules about hosting contests or giveaways. Instagram’s policies are strict, and you will want to be sure not to violate them.
To learn about Instagram’s Policies, visit Instagram Promotion Guidelines.
Now that you know about Instagram’s policies, let’s talk about how you can create excitement for your Instagram account by hosting an Instagram contest or giveaway.
Instagram Contest Objective
One of the first things to consider before hosting an Instagram contest is your goal.
What do you want to accomplish with your giveaway?
- Are you trying to increase traffic to your blog?
- Promote a new art product line or perhaps reward loyal customers?
- Are you hoping to increase your Instagram followers?
- Do you want more website traffic?
- Are you looking for more engagement on your posts?
- Do you need a boost in your art sales?
By determining a specific goal, you’re able to tailor your strategy more specifically and keep track of whether or not your giveaway was successful.
Once you establish what type of promotion you want, it becomes easier to come up with a relevant prize and the rules for the contest.
Pick A Prize For Your Giveaway
After you know your objectives, you will want to decide what prize you will give away.
Several prizes you can offer are:
An exclusive coupon – (ex. a coupon for $100 off an original painting or 30% off a giclee print)
Art print – create excitement about a new painting by offering a print of your latest work for a giveaway.
Greeting Cards – Everyone likes unique greeting cards. Giving greeting cards away will not only create excitement for your Instagram page but will also build name recognition because the winner will more than likely give the greeting card to s special person.
Be creative when picking out prizes – as long as it’s legal! You don’t want Instagram shutting down your contest.
The prizes you pick will vary depending on your business goals.
For example, if you want to spread awareness around a new painting, you’ll likely want to give away a print of the new artwork as your prize.
Set The Entry Criteria For The Giveaway
Your business goals will determine the entry criteria for each giveaway.
For example, if you want to build awareness for your brand and increase the number of followers on your social media account, you might ask each participant to like your post and tag in a friend’s name.
Perhaps you want to draw attention to your artist blog or another page on your website. In this case, you might ask participants to find the entry criteria on a giveaway post on your website.
Or maybe you want to increase your follower count. In this case, you will want to promote the contest on different social media accounts and tell your followers you are running an Instagram giveaway, and if they follow your Instagram page, they can enter to win a prize. Also, ask for comments on the Instagram post to help you spread the word.
It is important to have clearly defined rules for the contest to be easy for anyone to enter.
Create A Hashtag That Is Unique To Your Art And The Giveaway
For the best visibility, it’s important to include relevant hashtags in your post. Consider creating a compelling campaign hashtag to amplify your giveaway’s reach. For example, along with #giveaway, #(Your Art Business Name)giveaway #(Your Art Business Name)contest, or something like #(Your Business Name)printgiveaway.
The hashtags you choose should be easy to remember and catchy.
Decide On How Many Days The Contest Will Be Available
Set a time limit on how long people can enter your Instagram giveaway. Typically, it’s about one month before you end up announcing the winner and giving them access to their prize.
If your goal is to get new followers, you might want to shorten the length of the contest to create a sense of urgency.
There is no magic formula for how long an Instagram contest should last.
Experiment with a few different time lengths to see which is most suitable for your followers.
Before you launch the contest, be sure to establish when the contest will start, end, and announce the winner.
Launch Your Instagram Contest
The last step is to launch and promote your giveaway on your social media accounts and artist blog. Include images of the prize and a link to the blog post that has all of the instructions.
The best way to promote Instagram giveaways is by:
Writing a detailed blog post explains all of the rules for the giveaway, the prize with a picture, the start and end date, and when the winner will be announced. When the contest is finished, edit the blog post and name the winner. When people read the post after the competition has ended, your followers will be inspired to enter the next giveaway.
Promote your Instagram giveaways on other social media accounts like Facebook and Twitter, and make sure to use hashtags that are relevant to the giveaway.
Explain to people who visit your Instagram page to follow and comment on the post to be eligible for the contest.
Create social media posts and put them on your social media marketing calendar. The first post should be one week before the contest starts to create hype, and the last post should be one week after to notify entrants of who has won.
The posts in between should be a countdown to motivate people to enter and keep them informed of the specific date they can win.
Select A Winner
After all, entries have been collected, randomly selecting a winner, and contacting them privately with instructions on redeeming their prize. Post the inner on Instagram, your blog post, and all social media accounts you promoted the giveaway on.
How to select a winner:
Once the contest is closed, it will be time to select a winner. When it comes to picking a winner, there are multiple ways you can choose.
Here are a few popular ways people are picking a winner for Instagram giveaways:
Pick a winner from a bag – When the contest is close, place all of the entries into one large bag and pick a winner randomly.
Easypromos’ Instagram Sweepstakes App – An easy way to organize your giveaway and ensure fairness when picking a winner. The app will filter the finalists and randomly pick a winner.
Google Random Number Generator – number each participant and type in the number of people who entered the contest. Type in the number into Google’s free number generator and hit enter. The app will generate a random number.
How Do You Announce A Giveaway On Instagram
- After picking a winner, announce the giveaway in Instagram Stories (a new feature that allows posts to be up for 24 hours).
- You can also create an original post on your Instagram page.
- Create a live Instagram video showing you pick the winner.
Be sure to announce the winner on your blog post and other social media accounts.
Send a private message to the winner with instructions on how to receive the prize.
Best Instagram Giveaway Tools
Whishpond is an app that makes it easy to host an Instagram giveaway and gives you the ability to create a custom design for your prize.
Gleam is another great Instagram giveaway tool. They offer templates and integration with your Facebook page to make it easier for people to enter the contest.
Viral Loops is a tool that lets you host Instagram giveaways and increase your art sales.
Best Free Instagram Giveaway Generator
Best Free Instagram Giveaway Generator: Prizeo.com is the best free giveaway generator for your Instagram contest.
Their templates are customizable, they have a huge list of prizes from brands to choose from, and their easy entry requirements make it simple for people to get involved with your photo contest. Plus, you can use Prizeo’s promo tools like social media ads or retargeting banners without additional cost.
You also don’t need any coding skills because this tool has everything you’ll need all in one place – including registration forms that allow users to enter automatically when they sign up.
Instagram Giveaway Templates
There are a few ways to create an Instagram campaign image for your Instagram giveaway.
Here are some tools for creating social media images to promote your event.
Canva – Canva is an online design tool that lets you create and share professional-looking graphics.
Adobe Spark – Adobe offers free tools for creating Instagram images and the ability to overlay your logo, brand colors, and text on a template.
PicMonkey – PicMonkey is another online design tool with templates specifically designed for Instagram giveaways. They offer filters so that you can transform photos into black & white or sepia tones before adding compelling copy in bold fonts to get people excited about participating.
Postermywall – This tool helps create Instagram images with a call to action.
Best Instagram Giveaway Tips
- Take the time to learn what your followers want
- Keep the costs of the giveaway low – the objective is to increase your art sales
- Make the Instagram rules easy to understand
- Make it easy for people to participate
- Have a clear start and end date
- Make the competition fair for everyone
- Promote the giveaway on all platforms you market on
- Write a clear caption for the giveaway
- Post a picture of the item you are giving away
Not every contest will be a success.
Take a look at what worked best for each contest you run and ask yourself what you could do to make the next Instagram contest better?
Final Thoughts on Instagram Giveaways
If you’ve been looking for a way to increase your art sales, hosting an Instagram giveaway is the perfect solution. With so many influencers and artists, and art collectors on the platform, it’s easier than ever to get more exposure for your work.
Before you jump in, search for other artist giveaways and study how they are hosting Instagram giveaways. See what is working for them and determine if their strategies can be used for your Instagram contest.
Don’t forget to ask your friends you are running an Instagram giveaway and ask them to help you spread the word.
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How to run a contest on Instagram: comments, reposts, likes
Instagram* is a promotion platform that suits both businesses and those who build a personal brand. There are more than a billion active users on the social network, and it is worth fighting for their attention.
To make your profile known to as many users as possible and to get it into the top "Interesting", you can hold a contest or a draw. This will increase the viral reach, increase awareness and attract new followers even to a profile that has few followers. Below we will talk about four ways to hold a contest on Instagram, their intricacies and features of such promotion.
Set a goal first
In any promotion there should be an assessment of effectiveness, and if there is no goal, then you will not understand whether the competition was successful.
What could be the goal:
- to get new subscribers (it can be more specific - to get at least 50 new subscribers),
- increase the number of profile mentions on Instagram,
- increase awareness (brand, product, person, etc.),
- increase engagement, etc.
Decide on a gift
Here you need to remember about prizes. These are people who participate in all competitions in a row, just to get a gift. First of all, they are attracted by prizes that are interesting to everyone: movie tickets, dinner at a restaurant, a new iPhone. Accordingly, the more "massive" prize you offer, the more prizes you will attract. But in the future, they will not be useful.
Choose a gift that will be of interest to your audience.
Let's rent a bike in Novosibirsk. The correct prize will be a rental watch, not a bike or accessories. After all, they need subscribers:
- who live in Novosibirsk,
- who don't have a bike,
- interested in hourly rentals.
Otherwise, the competition will attract an audience that needs a bike for personal use. And the prize will go to someone in Tyumen. Therefore, when choosing a gift, it is important to determine who you want to attract.
What if I'm promoting a mass product?
Okay, what about restaurants, cinemas, food, and anyone whose product is interesting to any Instagram user? Reconcile with prizes?
No. Just change the goal to recognition. In any case, the increase will be due to the conditions of the competition. The prize will be massive, but even prize money will work for the goal. We will show such an example below.
I don't have a product, I'm a blogger. How to be?
Surely your blog has a theme.
For example, a travel blogger can offer a travel card to any foreign country as a prize. Beauty blogger? Cosmetics will do. Are you talking about marketing? Give a useful book on the topic. The main thing is not to choose a gift from the principle of "just to give."
For example, a blogger who talks about her life in Germany sometimes raffles local chocolate and postcards:
What contests can be run on Instagram?
There are four basic mechanics. They all start with the main thing: you publish a post with the announcement of the competition, in which you describe:
- What a prize.
- What needs to be done to win?
- How will you summarize.
- When will you publish the results.
Let's analyze the second point in more detail.
Tag friend
Members need:
- follow your account,
- like the contest post (or multiple posts on your profile),
- tag a friend in the comments under the contest post,
- wait for the day of the draw.
Recently, in the conditions of the competition, it is allowed to leave an infinite number of comments with marks of friends. So subscribers have more chances to win and they increase the reach of your profile more.
You can make the competition even more effective by asking the audience not just to tag friends, but to write a few-word lead. For example, "I'm participating in a competition from ..." or "I want to win ...".
Thus, users who are tagged in the comments will immediately understand what is being said and are more likely to join the contest.
By the way, this mechanic is great for promoting a personal blog.
In the first example, the owner of a permanent makeup salon is raffling off certificates for her studio. The beauty industry is developing very quickly, and many girls are interested in trying out new trends on themselves.
The second example is a blog contest with no clear theme. But the girl plays the book every Saturday, thereby attracting and retaining the audience.
Creative contests
Where else, if not on Instagram, to show your creativity? Users willingly take part in competitions where they need to show themselves and their skills.
Usually the conditions of the creative contest look like this:
- subscribe to the account,
- complete a creative challenge and post it on your profile,
- write a hashtag in your signature and tag our profile,
- wait for results.
A creative task has thousands of options: from a photo of your product to fan art.
For example, TuC raffled off movie tickets, quest rooms, etc. for a photo with their new crackers:
In the section about choosing a gift, we said that it can be massive, but then the contest needs to work for recognition. This is just such a case.
Here it is important not to complicate the competition with many conditions, you need to make it as simple as possible, but with an interesting idea and a prize.
Image repost
Anti-mechanics, but some use it. It works simply: the contestant must repost the announcement picture to his profile.
This is the least efficient way to run contests and sweepstakes. Most Instagram users still do not know how to repost pictures to their profile. In addition, few people want to break the harmony of their profile, which is so difficult to create. And in general, Instagram does not approve of multiple posting of the same photo, so there is a risk of running into a ban on the organizer account.
It is better to refuse this type of competition so as not to harm yourself. But if you want to get into the user's feed, there is the following way.
Post Stories
To participate in this giveaway, the user needs to:
- follow your profile,
- make a screenshot of the post with information about the draw,
- tag you and a friend in stories.
If your account hasn't been promoted yet, you can easily count the number of people who have tagged you in stories.
To do this, go to Direct and manually count the number of profiles from which you received a notification about the mark. Then use the random number generator and determine the winner. Publish the results both in the story and in the main profile. Don't forget to mark the winner!
To be on the safe side, add the "Put + in the comments" condition, then you will definitely be able to calculate the winner.
Thanks to stories, most of the subscribers of each participant will learn about your contest. Don't forget that history lives 24 hours. If you run a competition with a long period, you may not find the published post in the winner's profile.
Let's look at some examples. On the left, a BMX shop is giving away a set of pink rubber. The gift was chosen well: the subscribers of this store definitely ride BMX and follow the news.
In the second picture, a beauty brand representative is raffling off a bath set. The condition is to place the screen in the story.
Finally, a couple of tips:
- Do not overestimate the time of the draw. It used to be popular to hold monthly contests, but now the average duration has dropped to a week. Stick to around the same time.
- Always prescribe clear and understandable terms of the competition, be honest with your audience. Otherwise, mistakes will be remembered for a long time.
How to choose the winner of the contest?
Think in advance how you will choose the winner, and be sure to take into account all the details during the organization. Better write about it in a contest post. Otherwise, you can make mistakes that will cause resentment of the participants and negatively affect your reputation. For example, if you miss a few participants, and it will be noticed.
As a rule, the winner is determined through a random number generator, but for this you need to understand how many participants there were. If this is a creative contest with a unique hashtag, Instagram itself will show the number of publications (as well as the number of participants).
By the way, there is a separate article about promotion through hashtags. But if you need to count comments, the site will not help. On the contrary, comments on Instagram are inconveniently located and often difficult to track their sequence. Sometimes in the conditions they ask you to put the ordinal number of the comment, but two participants can leave the same numbers at the same time, and this will break everything.
See also:
How to use hashtags for social media promotion
Therefore, it is better to unload all comments from the post using a third-party service. With it, you will get a table with comments in their real sequence.
Where can I find participants?
So, you have prepared a prize, thought out the mechanics, published a beautiful post and asked a couple of friends to "start". But the miracle did not happen, and the competition is sluggish.
What to do? Run ads. There is nothing surprising in this: many sites “cut down” the coverage of business profiles and less often show their posts to subscribers, so advertising is indispensable. Especially for a newbie account.
We have detailed instructions on how to run ads on Instagram. In it, we consistently analyze how to choose the right audience and not get lost in the advertising account. {{NEWS_BLOCK=< https://blog.callibri.ru/kak-zapustit-reklamu-v-instagram>}} You can also negotiate advertising with a blogger. This will work if you have a creative competition - so his participation will be noticed. Let's go back to the TuC example: bloggers with a million followers announced a contest on their Instagram accounts.
Problems and consequences
In general, there are no problems with holding contests on Instagram. But, as we wrote above, sometimes in contests with reposting pictures to the main feed, Instagram can block the account, mistaking reposts for spam.
In this case, you need to delete the post and let the account “rest” for 24 hours. This is in the event that it is possible to agree with Instagram on a quick cancellation of the ban.
Will new people unfollow the account after the draw?
Perhaps the most popular question about the effectiveness of contests. Be prepared for the fact that after the contest you will be waiting for replies. Their percentage is difficult to predict, as it is influenced by a large number of factors: from the choice of the prize to the quality of the posts that you published during the competition. If you maintain an interesting and beautiful blog, your feed is pleasant to flip through, and posts are read with pleasure, then the percentage of unsubscribes will be approximately 20-30% of all people who come.
How to minimize the unsubscribe rate?
There are a couple of ways to keep your followers:
- Be an active Instagram user throughout the giveaway. Make a content plan in advance with useful posts - do not abandon new people.
Remember that many of them do not know anything about you. They need to be "hooked". - Communicate with the audience in the comments, reply to stories - this will help to significantly reduce the unsubscribe rate.
You will have to work to keep your subscribers.
The result and life after the contest
Contests and giveaways on Instagram are a “white” way to increase the number of subscribers and increase their interest in your account. Let's fix the material with a checklist:
- First, determine the goal. What do you want to get from the competition?
- Choose a prize wisely: it should be of interest to your audience, and not to any Instagram user.
- Think over the mechanics of the competition in advance. What should users do? How will you sum up the results? Where to announce? How will you send the prize to the winner?
- Prepare a content plan for the duration of the contest. Post useful and interesting posts to "hook" those who know about you for the first time.
- Evaluate the effectiveness of the contest. Learn from mistakes.
The last point is “life after the contest”. When it's over, check:
- Did you reach your goal? If not, what went wrong?
- What percentage of the new audience unfollowed you after the contest? If more than 30%, what went wrong?
- Has the activity of subscribers increased after the contest? If not, why not?
Answering these questions will help you find mistakes you can avoid in your next competition. Or confirm that you did everything right.
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*Banned in Russia
How to hold a draw on Instagram » TYPES AND CONDITIONS of draws
04/12/2021
7 minutes
556
Author: Sergey Pogodaev
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Contents [Hide]
- 1. Types of draws
- 2. How to conduct a draw?
- 3. Tips and Tricks
Instagram (Instagram) and Facebook (Facebook) mentioned in the article belong to the Meta company, which is recognized as an extremist organization and banned in the Russian Federation.
The main goal of the Instagram contest with prizes is new subscribers. This is the fastest way to draw attention to your profile. In addition, depending on the format, the draw allows you to increase involvement, activity and recognition.
TYPES OF DRAWING
BY COMMENTS
Participants must leave a comment in the competition application. Be sure to indicate that the more comments, the higher the chances of winning.
BY HASHTAGS
The main idea of this contest is that participants must use a specific hashtag that can successfully raise awareness and attract new audiences.
Followers need to share a photo or story in which they use a product or service, using the required hashtag.
LIKE POST - TAG A FRIEND
This type of prank obliges subscribers to leave not only as in a competing post, but also to tag a friend in the comments. You can provide the ability to leave an unlimited number of comments. The main condition is to mark new friends every time.
SHOW TO FEED
Although share contests are no longer relevant, some brands continue to use this method. To participate in this giveaway, you need to repost a contest photo with a brand logo or just with goods/services.
HISTORICAL MARKS
Suitable for start-ups and developing brands because its conditions are quite simple. The participant must repost the publication of the competition in his story and mark the organizer.
CREATIVE TASK
You need to complete a creative assignment and post the results on your profile with the organizer tag.
HOW TO DO A DRAW ON INSTAGRAM
- Specify the dates, clearly indicate the start date of the draw and the date of the draw. Perfect for both date and time. Do not make the contest longer than 3-4 weeks. You need to intrigue and keep the intrigue to the end.
- Define the gift, it should be desirable and interesting for the target audience. Ideally, the price should match the product or service you provide.
- Enter the number of winners if a person knows that there are 10 winners in your draw, and not 1, he understands that he has a high chance.
- Think about the visual part of the competition. The image should match the style of your profile, but at the same time, it should stand out a bit from the general background.
- Explain how the results will be summarized.
RAW RECOMMENDATIONS
- If your account has less than 1000 followers and posts get <100 likes, it is not recommended to start a giveaway with a valuable prize without first thinking about the promotion strategy of the contest itself.
