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How to design your instagram page


7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead.

Welcome to The Grid.

Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy.

And Instagram power users know just how to work this viewpoint to their advantage, with artfully planned posts that, together, create a gorgeous Instagram grid layout.

If you haven’t thought about what your own rows of squares add up to, it’s about time. Here’s all you need to know about building an attention-grabbing Instagram grid to grow your following and engagement.

Why your Instagram grid layout matters

7 creative ways to design an Instagram grid layout

5 tips for planning a gorgeous Instagram grid layout

Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.

Why your Instagram grid layout matters

When someone follows you for the first time, or navigates to your profile to check out your content, your grid is an opportunity to showcase your vibe or brand.

The grid gives you a birds-eye view of a user’s posting history. This is your first impression of their, uh, body of work: an introduction at a glance to their personal or professional brand at a glance.

For individual users, creating a beautiful grid may not matter — sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.

But for brands, creatives or influencers, consistency and style are critical… particularly if your account is focused on aesthetics or lifestyle.

After all, your grid is a quick and easy way to get your message across. Plus, anyone viewing your profile is thinking about following you. This is your chance to show exactly what you offer.

Are you avant-garde, or on trend? Will your content soothe, or bring the drama? Is your brand consistent, or chaotic? One look at a grid, and they’ll get the (sorry not sorry) picture.

7

creative ways to design an Instagram grid layout

Great grids start with a vision, so we’ve scoured the depths of Instagram to dig up some of the slickest styles to inspire your own look.

Commit to a color combo

This is probably the most common grid style going — not that I’m calling anyone lazy (don’t @ me!), but it really doesn’t get much easier.

Pick a color palette (pinks and greys?) or a certain tone (high contrast neons?) to feature in every photo. Viewed together, your gallery will look like a matching set, even if the content of your pics vary. Home and lifestyle influencer
@the.orange.home exclusively features photos with bright, white backgrounds with earth-tone accents. It’s a vibe.

In case your home or office isn’t decorated like an Insta-ready backdrop, one easy way to make sure your photos all speak the same visual language is simply to use the same filter for every photo to help create a consistent tone.

A variation on this theme? Using a standard filter or color palette, but also working in an “accent” color or filter every few posts, too. Maybe your feed is mostly dreamy, sepia-toned boho fantasy, but every few rows, we see a vibrant pop of forest green. Woo! You’re playing with fire!

Create a checkerboard effect

By alternating the style of photo you post, you’ll easily create a checkerboard look on your grid. Try alternating text quotes with photography, or mixing close-up shots with landscape photos. Going back and forth with two distinct colors can work, too.

Some adorable inspo for you: here, parenting resource @solidstarts alternates between photos of snacking babies and how-to graphics.

Hot tip: if you’re using text-based posts, keep the background color or fonts consistent to really make the pattern clear. Check and mate.

(Need a little help on the graphic design front? There are tons of great tools and templates out there to create visuals that pop. )

Design row by row

Think outside the box… and inside the, um, row. Uniting the images on each row by theme or color can create a powerful impact.

PR firm @ninepointagency, for example, goes with a different background color for each palette on their grid.

The trick for this one, of course, is that you have to post three images at a time, or the alignment will be off.

If you’re bold enough to experiment with panoramic images for one of your rows — a trio of photos that add up to one long, horizontal image, you daredevil, you, — many users post the same caption for each one to make it clear they’re three parts of a whole, like photographer @gregorygiepel did with his architectural shots.

Create a vertical column

Breaking up the grid with squares that create a vertical, central image is a great way to mix graphic branding elements and photography together on your profile.

Vancouver’s @communitybreathwork uses both a vertical and a horizontal connected image in this part of their grid — but the images can technically all still stand alone. (Or… lay down alone?)

Turn your grid into the rainbow

You need both patience and a great color sense to pull this look off. The goal is to post regularly in one saturated color… and then slowly transition to the next shade in the rainbow with your next rows of posts.

To truly get the full effect of drag queen @ilonaverley’s rainbow ‘gram grid, you’ll need to scroll for yourself, but here’s a screenshot of her transition from green to yellow.

Embrace the border

Creating a consistent look can be as simple as applying a border to all of your images.

Stylist @her.styling uses white square borders on all of her images, but you could create a signature look with any range of colors. The free Whitagram app is one option to quickly apply this edit, with borders and backdrops in all sorts of different shades.

Turn your posts into a puzzle

This layout is a tricky one to pull off on a day-to-day basis, but for a big announcement or campaign, or to launch a new account, a puzzle grid certainly packs a punch.

A puzzle grid creates one big, interconnected image out of all the squares. Individually, these posts probably look like nonsense. But viewed together, it’s a work of art.

Give commercial photographer @nelsonmouellic a round of applause for this visual feat, will ya?

5

tips for planning a gorgeous Instagram grid layout

Of course, none of these sleek grids happen by accident. You gotta grind for that grid! Here are some things to keep in mind as you’re planning out the big picture.

1. Preview first

Before you post it: map it.

You could mock it up in photo-editing software, or use Hootsuite’s app integration that lets you preview your layout before it goes live. Right now, it’s for personal accounts only, but business account functionality is coming soon.

Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.

Get the templates now!

Create an Instagram grid layout of up to nine images, and then schedule them to go up in the exact right order via the Hootsuite dashboard.

2. Keep it consistent

Creating a great Instagram grid means sticking to a plan. One off-beat photo in the wrong color, the wrong filter, or in the wrong order can throw your whole look out of whack.

Just imagine if luxury goods company @shopcadine tossed in a picture of a #kitchenfail to their muted, earth-tone, carefully curated collection of photos. Instant chaos!

3. Make sure it matches your brand

Ultimately, the goal of a grid isn’t just to impress your friends with your dedication to using a particular Lightroom preset filter. It’s to build a unified look for your brand.

So, if you’re a recruiting firm for high-level executives, like @mrinetwork for instance, having a playful rainbow grid might not quite fit the professional and serious tone you’re going for. A monochromatic, text-based series of posts, on the other hand…

4. Take advantage of image editing tools

In case you haven’t figured it out yet: Instagram is a visual medium… and it’s hard to put together a great grid unless the individual pictures also are great.

Luckily, there are tons of great photo editing tools out there, as well as expert advice around every corner… for example, our guides to taking great Instagram photos and staying on top of the hottest Instagram trends.

5. Schedule your posts in advance

Keep your gorgeous grid active and updated with the help of a scheduling tool that allows you to drop just the right filtered pic (or three) at just the right time. Hootsuite’s dashboard, for example, makes it easy to prep your best photos at your convenience. Get that grid going!

Of course, creating a great grid is just one way to capture attention on the ‘gram. For more marketing tips and tricks to take your account to the next level, check out our ultimate guide to Instagram marketing here.

Grow your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts and Stories directly to Instagram, engage your audience, measure performance, and run all your other social media profiles. Try it free today.

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How to Plan Your Feed With an Instagram Layout Planner

Social Media Design Tips & Blogs

By Amanda Demeku

•

Updated on February 22, 2022

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4 minute read

Create a jaw-dropping Instagram feed with a little pre-planning.

Published February 22, 2022

Do you plan your Instagram feed in advance?

With a well-planned Instagram feed, you can visually convey who you are and what you do in a matter of seconds – which is key for converting visitors into followers.

Discover why planning your Instagram feed can leave a lasting impression on your audience and contribute to growth on the platform, below:

Why Plan Your Instagram Feed

Your Instagram feed is the first thing a visitor sees when they land on your profile – it’s the sign above your shop door that encourages people to walk in.

So if you want users to pop by, you need to think about more than just your individual Instagram posts and consider your feed as a whole.

A strong visual aesthetic is a great way to sell your value and entice followers right from the start!

By planning your Instagram feed in advance, you can create cohesive, on-brand content and build consistency with your audience.

And consistency = more engagement!

Later’s Visual Instagram Planner allows you to preview and rearrange your feed before you post – so you can see your profile the way your followers will.

Later’s Visual Instagram Planner lets you plan and preview your Instagram feed before you hit publish. Try it on desktop or mobile, for free, now!

How to Plan Out Your Instagram Feed With an Instagram Layout Planner

First impressions on Instagram matter, they can mean the difference between a user tapping follow or tapping away.

Here’s how you can visually plan your Instagram feed and create your own, tailored aesthetic:

Step #1: Prepare Your Instagram Content

In order to curate your perfect visual feed, you’ll first need to prepare content to post.

This can be your own existing content dropped to your media library or sourcing new visuals that fit your brand’s aesthetic. 

An easy way to create a cohesive Instagram aesthetic is during the photo and video editing process. 

Choosing the same filter, crop, or editing “rules,” will help keep your photos looking consistent.

Here at Later, we use a bright and poppy color scheme to help reinforce our brand's look and feel:

Your brand colors, fonts, and textures can all help shape a unique and captivating aesthetic on Instagram.

Looking for some aesthetic inspiration? Check out our blog post: Where is the Instagram Aesthetic Headed in 2022?

TIP: If you don't have the budget or capacity to shoot new content all the time, supplementing your feed with user-generated content (UGC) can be a great way to crowd-source beautiful, scroll-stopping content to elevate your feed.

And Later’s suite of UGC tools is a great place to start.

With Later, you can review all the posts you’ve been tagged or mentioned in, and search for posts that include a certain hashtag. 

Plus, with the Unsplash Photo Library built-in, you’ll have a huge selection of stock photos to collect from as well.

It’s an ​​affordable way to share high-quality content on Instagram, while also bringing your community together, win-win!

Ready to start curating and sharing UGC on Instagram? Check out Later’s UGC tools and features to easily find, schedule and post user-generated content to your social feeds!

Step #2: Curate the Perfect Feed

Next up, it’s time to think about how your posts will look as a whole on your feed. Especially if you're sharing a combination of UGC, original content, and stock photos. 

To keep it cohesive, you'll want to plan how all of your Instagram posts will look alongside one another

Later’s Visual Planner makes it super easy to see how your feed will look in advance, so you can make sure your upcoming content fits in seamlessly with your existing Instagram content.

Rearrange or swap out photos and videos by dragging and dropping posts from your Media Library until you’ve found the best composition for your feed.

P.S. You can use Later’s Visual Planner straight from your mobile, too! 

Once you’re happy with your overall grid aesthetic, just tap “Save” to schedule the posts to your feed. It’s that simple!

Scheduling your posts ahead of time doesn’t just help you maintain a consistent aesthetic, but it also helps you post more regularly – the perfect recipe for growth on the platform.

So what are you waiting for? It’s time to start planning and previewing your grid in advance!

Ready to nail your Instagram aesthetic? Preview your feed before you post with Later’s Visual Instagram Planner!

About the Author

Amanda Demeku

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

Plan, schedule, and automatically publish your social media posts with Later.

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© 2022 Later. All Rights Reserved.

How to make a profile on Instagram*

Choose a nickname, avatar, make a description, buttons and "Eternal Stories".

Valeria Svirskaya
founder of InShow agency, commercial writer

The head of the InShow content marketing agency and commercial writer Valeria Svirskaya talks about the basic principles of creating a profile on Instagram. The product belongs to an organization recognized as extremist in the Russian Federation, which will help you quickly find your profile in search and convert a client into a buyer.

As a basis, we took the account @primacandle on Instagram. The product belongs to an organization recognized as extremist in the Russian Federation, which is maintained by our agency. It is designed according to all the rules described in the article.

Nickname

The best thing you can do for the promoted brand is to come up with a simple and understandable nickname that both the student and his grandmother will write down by ear. In this matter, the main rule is not to complicate things. Usually, the user enters a new nickname no more than 2-3 times, if the required account is not found, he easily switches to another brand.

Avoid:

How Apple does social media - detailed analysis with examples of good design of profiles on Instagram *

  • Punctuation marks and symbols (periods, underscores). Signs are indexed by InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. is the same as letters, so @rr_r and @ppr are two different accounts and the user will get confused.
  • Nicknames of three or more words, especially if they are broken by dots. It is easy to make mistakes when entering text and you can lose a client even before he has met you. Try searching for @thehampshireschoolchelsea and you'll see what I mean.
  • Repeat the names of famous brands. Let's say your account name is @appleshopsamara. When entering this nickname, the user will first see the @apple and @applemusic accounts, and then everything else.

Getting it right

  • Use words that are simple and clear and easy to write down by ear.
  • If there are 2-3 words in the profile name, write the nickname without dots and underscores. But better - cut it down to one word.
  • Try to come up with a name that does not repeat well-known brands.
  • Ideally, if the nickname is short and easy to remember, for example, @ohmylook, @tsvetnoy and @idocvm.
A simple nickname that repeats the name of the brand. Easy to remember, no unnecessary characters and numbers

Connect Instagram* in Amplifer and publish photos, videos and carousels directly through your computer. Get recommendations for the best time and track post statistics. 7 days free

Avatar

Cheat sheet for social media with platform recommendations

An avatar is the face of your brand and can be seen in the general feed, Stories, comments, and profile. A weighty reason to look good and become recognizable. Tips for photos in Instagram will help you make an avatar. The product belongs to an organization recognized as extremist in the territory of the Russian Federation. Let's say you produce handmade bears and want to put a product photo on an avatar. The worst thing you can think of is to shoot a bear on an old smartphone in the evening under artificial yellow light. And such examples on Instagram The product belongs to an organization recognized as extremist on the territory of the Russian Federation. is too much.

  • Small font on the avatar. Many brands use two or three words in their logo, often one word larger. If so, choose a keyword for the avatar or monogram it. Otherwise, the avatar will be smeared and careless, and the user will not read the text.
  • Monochrome colors. Now pastel and light colors are in fashion, designers often mix similar colors and shades. As a result, the text on the avatar is not visible. Customize logo for InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation..
    • Look at @topdrawerlondon's avatar and don't repeat their mistakes. The font merges with the background, and the bottom inscription cannot be read even from a computer

    How to do it right

    • If you have an online store or a brand, put a large logo on the avatar. Subscribers react more actively to photos with faces, but if you are not the face of your business, it is better to show the logo. A high-quality logo inspires more trust in the brand even before the moment of purchase.
    • If you are an entrepreneur or freelancer, put the best portrait on your avatar. The photo must be of high quality, with an open face. High-quality does not mean studio and made on an expensive camera, now it is easy to take a great photo on a smartphone. Choose a sunny day, find a white wall, clean your smartphone camera and take dozens of photos, you will surely like one of them.
    • Be sure to adapt the logo for the avatar. The brand name should be clearly visible, for this it is better to choose a sans-serif font, so it will be better read, and the font and background colors should be contrasting. If you have a logo in pastel colors, come up with a black and white version or a monogram specifically for InstagramThe product belongs to an organization recognized as extremist on the territory of the Russian Federation. .
    • Choose real photos for your avatar, no stock images. Users have learned to identify falsehood and such an avatar can play against you.
    The avatar shows a color, high-quality photo of the owner of the Primacandle brand with the product. It immediately gives the impression that the account is maintained by Natalia herself, this inspires confidence among new subscribers

    Name and description of the account

    Account name - 30 characters. This information is indexed by the search InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. Therefore, fill in carefully. Indicate the city and keywords, for example, "cakes Moscow" if you are a confectioner from Moscow. There is no need to duplicate the brand name if it is indicated in the nickname.

    @primacandle account is easy to find by keyword **candles** and name

    Account description - 150 characters. It's kind of a price tag. At first glance, the client must understand whether he needs you or can move on. In the description, include all the key information about the brand:

    • What do you do. Write in essence, not “making dreams come true”, but “studio photographer”;
    • Address if you have an offline hotspot;
    • Methods of communication. Preferably several options or the most relevant;
    • Opening hours;
    • Site, if any. Make an eyeliner to the link with a call to click, for example, new collection , sale item and so on;
    • Promotional offer. If you have a sale, do not send to the main site, provide a link to the current page with goods or services for the promotion.
    The Primacandle account lists the range of products, says worldwide shipping, provides a contact email and a link to an online store with an invitation to click. Questions "where to buy" and "how to order" are rarely asked

    How to use emoji in social networks - Amplifer's guide

    Emoji . In profile descriptions, we use emoji to structure the text, highlight keywords, and grab attention. Users InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. are already accustomed to the fact that emoji with an envelope indicate mail, and a handset - a mobile number. This makes it easier to grab attention and quickly find the most important thing.

    Unusual font . In some profiles, you can see non-standard text in the account description. This is a good way to draw the user's attention to the most important thing. You can make such a test at sprezzkeyboard.com.

    Additional text in account description . If 150 characters is not enough for you, there is an easy way to add information in the profile description. To do this, you must have a connected business profile. Go to Settings (Options) → Edit profile (Edit profile) → section Company information (Business information) → Contact options (Contact options) → Address (Address). In field City (City/town) enter your city, and in field Address (Street Address) - missing text.

    Instagram analytics guideThe product belongs to an organization recognized as extremist in the Russian Federation. — detailed analysis

    Active buttons . Business accounts have active buttons Call , letter , text and How to get to if the owner has added a phone number, email address and location. On the one hand, this is the instant inclusion of the user. On the other hand, not everyone notices the buttons, because they merge with the background of the application, and in the desktop version they are not displayed at all. Therefore, duplicate important information in the account description.

    In the mobile application InstagramProduct belongs to an organization recognized as extremist in the territory of the Russian Federation. buttons for call, mail and location are active These buttons are not available in the browser

    Link in the description . When you add an active link, make sure that it leads to the actual page. For example, if you have an online store, then put a link not to the main one, but immediately to hot commodity items. If the emphasis is on the blog, then indicate the link to the last article. Sometimes, instead of a link to a website, you can see a link generated by mssg.me, linktr.ee, or a similar service.

    This is what the link looks like in the profile description

    Such services make simple landing pages where you can specify several ways of communication. For example, WhatsApp, Viber, Telegram and website. This is convenient, but often users do not respond to unfamiliar and incomprehensible links and simply do not follow them. Therefore, add a call to click on the link in the description.

    List of buttons that open via a link from the description

    Try Amplifer to post to Instagram* directly from your computer, without notifications, receive analytics reports and recommendations on the best time to post

    "Eternal Stories" (Highlights)

    How beautiful it is to lead InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. company — column of the founder of "Periodiki Press" Varvara Vedeneeva

    Recently InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. added Highlights - collections of "Stories" that are displayed under the profile description. This feature is not available to all profiles, but “eternal stories” are actively used abroad. The most popular format is thematic icons with a description of a service or product.

    We added candle-making videos to Eternal Stories, but this format didn't really go well: such posts got only 2,000 views more than regular Stories. We left them, but moved promotions and sweepstakes to the first positions.

    Announcement of the action for Valentine's Day

    Remember:

    1. Choose a simple nickname that is easy to remember and enter in the search InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation. .
    2. If you have an online store, then put a large logo on a contrasting background on the avatar. If you are promoting a personal brand, then a photo where the face is clearly visible.
    3. Profile name is indexed by internal search InstagramThe product belongs to an organization recognized as extremist in the Russian Federation, so add keywords (your city, what you do)
    4. In the description, indicate all the important information for ordering your product or service. If you use the "call", "send email", "send sms" and "get directions" buttons, duplicate this data with text in the description.
    Post to your Instagram feed and Stories* from your computer

    Register and connect Instagram* to Amplifer to schedule posts with text, photos and videos directly from your computer. Track post statistics and get recommendations for the best time to post

    Share

    * The activities of the Meta organization are recognized as extremist and banned on the territory of the Russian Federation

    How to design Instagram beautifully: designing a header, stories, photo

    Instagram page design is an important part of promotion. An attractive visual will set you apart from the general background, attract the attention of the target audience. And this is a guarantee of a large number of subscriptions, likes and sales. You can make an aesthetic design without specific knowledge and skills.

    In this article, you will learn what an ideal Instagram profile should look like. Get ideas and examples of original account design.

    Program for promotion in Instagram - SocialKit:

    • Collection and filtering of the target audience
    • Masslooking, massfollowing, massliking
    • Delayed posting of photos, videos and stories
    • Mailing in Direct, autoresponder

    Registration >>>

    Setting up an Instagram account

    We recommend that you divide the profile transformation process into subsections. Here is an example checklist:

    • nickname and username;
    • account avatar;
    • page description;
    • links to the site and other social networks;
    • profile buttons;
    • menus from current stories;
    • IGTV tab;
    • ribbon design.

    How to create a beautiful profile on Instagram

    Let's move on to a detailed analysis of each item.

    Username and nickname

    The first step is choosing a nickname and username. The main thing here is not to complicate things. The name can be written both in Cyrillic and in Latin. Nickname - only in Latin.

    Nick is displayed in the header and link to the account, indexed by search engines. The page title should be unique, memorable and simple. It is better to use one word, and without letters with double spelling in Latin. Users should easily pronounce it and find it in the search.

    For a personal profile, choose a first and last name. For example, Johnny Depp's account nickname is @johnnydepp.

    The nickname of a business page is often the brand name. You can add a description of the subject of goods or activities to it. So, the company "Children's World" chose the nickname @detmir_shop.

    Some more good examples: @flowers_cafe and @my_cake_kiev. Already from the nicknames themselves it is clear what these accounts are about. Add a keyword to your nickname - this way you will take a higher position in the search.

    The profile name must not repeat your nickname. You have only 30 characters at your disposal. Therefore, discard unnecessary emoticons and symbols, display the main topic of the account. Add a few keywords to this column that reveal the scope of your activity. For example:

    • Make-up artist and stylist.
    • Online fashion store.
    • Lawyer. Consultations.

    Be sure to indicate if you provide services or sell goods in a specific location. For example, a FAMILY PHOTOGRAPHER. Rostov-on-Don.

    The blogger can write his real name, surname or his creative pseudonym.

    Avatar

    The picture in the left corner of the profile is your face on Instagram. The selected photo should be clear and contrasting, without unnecessary details.

    Users like to see the lives of real people. Therefore, for a personal profile, you should choose your portrait from an original angle.

    It can be unusual, for example, painted - art avatars are in trend now. Ideally, the snapshot should reflect the theme of your blog. For example, a photographer with a camera, a pastry chef near the oven, a zoo volunteer with animals.

    The best avatar for a business page is a photo of a top product or a company logo.

    If you work for quantity, not quality, and you need many accounts with avatars at once, then you can use the profile photo generation function in the SocialKit program. This option can be activated during mass registration of Instagram accounts.

    Profile description

    You have 150 characters to describe yourself concisely but succinctly.

    Ask potential subscribers the following questions:

    • Who are you/your company?
    • What do you do?
    • How are you interesting/useful?

    USP and call to action at the end play an important role in the description. For example, “Subscribe if you want to keep abreast of beauty news!”. Also in the bio, you can add a link to the branded hashtag, information about fresh discounts, promotions and bonuses. For example, how did the Ozon online store.

    The text in the profile header can be supplemented with emoji that will set the mood and structure the lines. Here is a good example of a commercial account using emoji.

    It is important to take care of formatting. The Telegram bot @text4InstaBot will help you make paragraphs and indents.

    Another feature is the use of original fonts. To do this, you can use applications and services, for example, Font for Instagram or Textygram.

    Advice : Avoid complex sentences and specialized terms. People should understand the meaning of the description by reading it once.

    Links and multilinks

    Be sure to add a link to another social network or your own website in the description. It can also be a link to a messenger, a page with a lead magnet, a blog.

    But there is one caveat: according to the developers' idea, there should be only one link in the description. Those wishing to bypass this limitation are advised to create a multilink. Using the Taplink, MeConnect or, for example, Sitelite service, you can make a business card page indicating pages in other social networks, instant messengers, a website and special offers. And all this will be available through one link, which you will have to add to Instagram.

    This is how it is implemented in the @house_textiles profile.

    And when the link is opened:

    Account buttons

    The business profile owner has the ability to add feedback buttons to the header. Any user will be able to send you a letter by email, write to Direct or call.

    After a recent Instagram update, cafes and restaurants that have delivery services can add an "Order food" button to their profile.

    If you have an offline store, be sure to include its address. A potential buyer will click on the line with the address and get on the map - this will allow him to clearly see where you are.

    Highlights Stories Menu

    Highlights Stories are useful for adding reviews, product catalogs, FAQs, etc. With their help, you can create any sections that will be displayed at the bottom of the profile. For each album, you can choose a cover and a title (maximum 16 characters).

    Here are three examples with different visuals.

    Rezon used their own logo for all covers, making them the same.

    Beauty Center "Style" posted the name of the company. In order for the letters to go in the right order, the SMM specialist had to add the sections in reverse order. After all, the function of changing the location in Instagram is not provided.

    Another example of attractive covers. Here they are different, but decorated in the same style.

    Find suitable images on Pinterest, FreePik or Highlight cover maker. It is important that the visual is combined with the overall style of your profile. And he clearly demonstrated what the user is waiting for in this section.

    Album options:

    • "About us".
    • "News".
    • "In stock".
    • "Operating mode".
    • Price.
    • How to order.
    • "Methods of payment".
    • "Delivery".
    • "Sale".
    • FAQ.
    • "Reviews".
    • Events.
    • Backstage.
    • Articles.
    • "Master classes".
    • "Popular".

    Although you can create more than 20 menu sections, it's best to limit yourself to 4-5. So the audience will not get lost in the variety of topics.

    IGTV tab

    IGTV is Instagram TV, sort of like a YouTube channel. Its design also plays an important role in the overall perception of your page.

    Upload a cover image for each video instead of a freeze frame. Ideally, it should be a photo that explains the essence of the video. The cover can be created using Canva.

    It is important that the covers in the IGTV tab are combined with each other and the design of the entire profile.

    Feed

    A single visual design of the account will interest users and encourage them to subscribe.

    For this, it is important to consider the following points.

    • Color range. Choose a few basic shades that will tie photos taken in different subjects together (no more than 3-4 colors). You can also use the same accent color for all shots in an account. Choose shades according to your corporate style and associations. So, green color for many people is associated with nature, health and freshness. And red - with adventure, energy and passion.

    • Placement of posts. There are several schemes for placing content according to a specific scheme. For example, diagonally, horizontally or vertically, in a checkerboard pattern.

    Before publishing, evaluate not each photo separately, but as part of the overall composition. Pictures should merge without standing out from the background of others. If the images are too different, harmonize with frames and filters. Alternatively, use ready-made covers for posts. Programs and services will help you design the feed: Snapseed, Canva, VSCO, Instasize and UNUM.

    To quickly fill the feed, you can prepare several photos at once and set up auto-posting to Instagram via SocialKit. As an option to do Installing.

    Conclusion

    A beautifully designed Instagram account will help you make a big statement about yourself and attract the attention of potential followers.

    Every step is important here: