How to create your own website on facebook
How to Create a Facebook Business Page in 7 Simple Steps
If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.
Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.
The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.
If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:
What is a Facebook Business Page?
How to create a Facebook Page for business
How to optimize your Facebook Business Page
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.
Pages can be connected to Facebook ad accounts and Facebook Shops.
How to create a Facebook Page for businessBefore you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.
This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.
So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.
Step 1: Sign upGo to facebook.com/pages/create.
Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.
Source: Facebook
For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.
Source: Facebook
Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).
When you’re happy with your description, click Create Page.
Source: Facebook
Step 2.
Add picturesNext, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.
If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.
As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Add Profile Picture.
Now it’s time to choose your Facebook cover image, the most prominent image on your Page.
This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.
Once you’ve selected an appropriate image, click Add Cover Photo.
Source: Facebook
After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
Source: Facebook
When you’re happy with your selections, click Save.
Ta-da! You have a Facebook Business Page, although it is extremely sparse.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.
After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.
Source: Facebook
If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.
Step 4: Create your usernameYour username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
To create your username, click Create Username on the Page preview.
Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.
Source: Facebook
You’ll get a confirmation pop-up. Just click Done.
Step 5: Add your business detailsWhile you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.
Fortunately, Facebook makes this very easy to complete.
Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.
Source: Facebook
Fill in the appropriate details here, starting with your website.
If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.
Don’t forget to complete the Add an action button section.
Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.
The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.
To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.
Source: Facebook
If you don’t want to complete all of these steps now, you can always access them later.
In the Manage Page menu on the left, just scroll down to Edit Page Info.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.
Source: Facebook
Follow the same steps to republish your page when you’re ready.
Step 6. Create your first postBefore you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.
For inspiration, check out our blog post on Facebook marketing.
You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.
Source: Facebook
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.
Step 7. Invite an audienceYour Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Now you need to get some followers!
Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.
Source: Facebook
Click the blue Invite Friends button to bring up a list of your personal Facebook friends.
Select which friends you want to invite, then click Send Invites.
Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.
To grow your audience quickly, check out our post on how to get more Facebook likes.
How to optimize your Facebook Business Page
Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.
Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.
Add a pinned postIs there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Source: Facebook
Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page.
This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.
Source: Facebook
Make the most of templates and tabsTabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.
If you’re not sure which tabs to include, check out Facebook’s various templates.
Source: Facebook
Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.
To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.
Like other PagesSince Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.
One way to build community is to connect with other Pages that are relevant to your business (but not competitors).
For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.
If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.
To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.
Source: Facebook
Pages will receive a notification when you like them and may check out your Page or even give you a like in return.
Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.
Source: Facebook
Join Groups as your Page
Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)
Review your settingsYour Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the bottom of the Manage Page menu.
Source: Facebook
Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.
Learn from Page InsightsThe more information you have about your audience, the more content you can create to satisfy their needs.
Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.
Source: Facebook
Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.
You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address.
This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.
For more details, check out our post on how to use Facebook Page Insights.
Link to your Facebook Page from other web pagesBacklinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.
Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.
Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.
Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite.
From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.
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Facebook: Creating a Facebook Page
Lesson 13: Creating a Facebook Page
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What is a Facebook page?
Many companies and organizations now use Facebook Pages instead of creating their own websites, or as another way to connect with the people who use their services. A Page allows you to post basic information about your organization on Facebook. Once you've created a Page, you can then invite people to like the Page and share posts and updates with them.
Anyone who likes the Page can also leave reviews, ask questions, and more.
Visit the GCFLearnFree.org Facebook Page to see how we use this feature to share updates about the site and answer questions from our users.
To create a Facebook page:
You must already have your own Facebook account before you can create a Facebook Page. If you don't have an account, review our lesson on getting started with Facebook.
- Click the drop-down arrow on the toolbar, then select Create Page.
- Choose either Business or Brand or Community or Public Figure as your Page category.
- Enter a Page Name and Category, then click Continue.
- Upload a profile picture and a cover photo for your Page.
- The Facebook page will appear. From here, you can customize your page, invite people to like the page, create posts, and more.
Customizing a Facebook page
There are many ways to customize the appearance of your Facebook page. Here are some basic tips that will help to make your page look more polished and professional.
- Use large, high-quality images for your profile picture and cover photo.
- Choose a short name for the page because it will also be the page URL. In our example, the URL is https://www.facebook.com/SongbirdBakeryRaleigh.
- If you want people to be able to leave reviews on your page, you will need to include a street address for the organization.
Using a Facebook page
After you create a Facebook page, you'll be the only person who can edit the page information and post updates to the page's Timeline. However, if you'd like to give other people permission to do these things, you can add them as page administrators. To add a page administrator, click Settings near the top-right, then select Page Roles.
Managing a Facebook page
While there are many ways to manage a page, these tips should help you get started.
- Share responsibly. Just like with your personal Facebook account, it's important to think before you share. A Facebook page is a public face for your organization, so it’s best not to share anything that could be considered offensive or derogatory.
- Engage your audience. Many people create pages as a way to promote their businesses and post advertisements on Facebook. While there's nothing wrong with using a Facebook page this way, it's important to make sure the things you share will be relevant to the people who've liked your page. Posting constant advertisements and updates may become annoying to followers, which could lead them to unlike or unfollow your page.
- Experiment. There's no formula for creating a successful Facebook page, so you'll want to try different things to see what works best for you and your audience.
One suggestion is to spend some time reviewing more popular Facebook pages. Pay attention to the types of posts they share, and see how they connect with their followers.
Additional resources
If you want even more information on Facebook pages, we recommend these resources:
- Facebook Business Overview (Facebook)
- How to Create a Facebook Business Page in 5 Simple Steps (HubSpot)
- Boosting Your Posts (Facebook)
Previous: Facebook Groups
Next:Locked Out of Your Facebook Account?
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How to create a business page, site on facebook?
Continuing the theme of creating free sites, let's figure out how to make a beautiful site for commercial or non-commercial orientation in the social network Facebook.
Advantages of the public on Facebook
This resource is actively developing and gaining more and more fans.
Facebook is a high socialization and the ability to quickly increase the target audience.
There is one more important nuance. nine0013 Public can be a great addition to a regular site, attracting visitors to the main resource.
You have to understand that the advantage of social media is that it creates relationships.
Research shows that the more time a consumer spends with a brand, the more likely they are to buy from it.
Building and strengthening relationships is very difficult with just a company website.
Social media gives a commercial brand a voice and personalizes the experience of a community of consumers who express interest in your company. nine0003
These relationships create a positive resonance and positive perception of the brand.
Creating a website on Facebook
So, let's get down to business. I hope you have already created a Facebook account. It's not difficult at all. It is necessary to register as an individual, indicate the name, surname, contact information, place a photo.
But, since this article is about creating a public (corporate page), then we will proceed to this business.
Let's say we decided to create a public page for the Mediacode company, I hope no one will judge us for this :). nine0003
To do this, look for a triangle in the upper right corner of the page , click on it and select "Create Page" , select the appropriate section depending on the subject of our future site. In our case, it will be “brand or product”.
After that, we trust the highly experienced algorithm of the social network and fill in the details of our future site, including its name.
Pay attention to this moment! The name of the page is set once and it will not be possible to change it in the future.
nine0003
You can still create groups on Facebook, but a page is more suitable for a site.
It is loved by search engines such as Yandex and Google, and most importantly, it is available to any visitor, even for such a unique person who does not have his own Facebook profile.
Next, upload the cover, logo image and fill in the information about the public. If you have a regular website, you can post a few links to it on your Facebook page. nine0003
And you can place a link to any site that will be of interest to your subscribers. For example, let's insert a link to a material about how public services will become even more accessible. I hope so it will be :).
After pasting the link, Facebook will display the title, description, and image from your post. By the way, picture can be selected using the arrows "right" or "left".
It remains, by analogy, to fill the site with interesting materials: pictures and notes, and so on.
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So, a free Facebook site is created, and all the difficulties are behind.
Page promotion
It remains only to draw the attention of the Internet community to it. After all, we need a very large audience :).
First, let's try to attract the attention of friends. To do this, we will send an invitation to subscribers of our profile to subscribe to the newborn site.
On our Facebook page in the left column, click on the item "Suggest to friends". A pop-up window will appear with your Facebook friends. nine0003
Click on each of the friends one by one and then click on the "Send invitation" button. In the future, when you have more friends, you can invite new ones to join your site.
Now let's try to invite like-minded people who are not friends to our site. We type the desired query in the Facebook search field, for example, "Medicine", and then select the "People" item.
As a result of we get a list of people to add as friends.
Also, like-minded people can be found in the "Pages" and "Groups" items. nine0003
To do this, go to the desired page or group and in the left column click on the item "Participants - All". It seems that everything is simple, but you should not get carried away in attracting friends and subscribers, there should be a measure in everything.
What to do if there is no time to promote the page? Then you can use the services of the social signal exchange - there are a lot of them and they are not safe.
It is important to fill our public with interesting information.
It remains to wish you successful activities in Facebook! And here is what we got. nine0003
And finally, a little hint. There are many groups on FB where you can freely propose as friends.
In the next article, we'll show you how to create a free site on Google.
Additionally, watch a short video on how to create a free site on the social network Facebook:
How to create a Facebook Page
To grow your company online and attract new customers, create a Facebook Page. To do this, enter a name, select a category, specify the Page settings, and then add all the necessary information about the company and its products. In this article, we will analyze each of these steps in detail. nine0003
Step 1: Create Page
Log in to your Facebook account. Click on the menu icon at the top.
On the right, in the "Create" column, select "Page".
Enter Page Title
Enter the same name that you use in other channels. So your audience can easily find you on Facebook and be able to subscribe.
Read more: What Page Names Can I Use on Facebook?
Select category
Select from the suggested categories the one that describes the type or area of activity of the company.
Based on the categories you set, Facebook will select the audience that your Page will be interested in.
You can select up to three categories for one Page.
Enter a description for Page
Add a Page description so that users can learn more about the company, its products, and services. nine0003
The maximum description length is 255 characters.
Click Create Page.
Step 2: Set up Page
Next, upload a profile photo and cover photo, add a button so that users can contact you through other channels, create a username, and add additional information about your company - contacts, location, business hours, and more.
Upload profile photo and cover photo
nine0002 For your profile picture, choose your company logo to help build brand awareness and allow customers to identify your feed posts. Drag and drop images to the workspace or select them on your computer. Change their location if necessary.
It is recommended to use 170*170 px profile photo and 1640*856 px cover photo.
Add a CTA button
Your company's customers can contact you via the CTA button. Under the Page cover, click Add Button and select a button type. For example, "Order", "Book", "Call", "Send a message" and so on. nine0003
For example, the "Send message" button will redirect users to the messenger, where they can subscribe to the chatbot, ask the support service a question, or consult with the manager, sign up for an event and place an order. Using the "Send Email" button email" users will be able to send a letter to the email address you specified.
After creating a CTA button, you can edit, delete or test it. To do this, click on "Edit button ..." and select the desired action. nine0003
Create a username
To make it easy for customers to link to your Page, add a unique username that will appear in the link to your Page.
Under your Page name, click "Create @username".
Enter a username.
Letters, numbers and dots can be used for the username. The name must be between 5 and 50 characters long. See also: What to consider when creating a username or pseudonym on Facebook? nine0003
Add company information
To increase the level of trust of potential customers, add information about the company. To do this, write a description of your Page - what services you provide and how you can be useful, indicate your contacts, add the address, hours of operation and other information.
To fill in the required data, go to the "Edit" tab in the menu on the left.
General information
The "General" section contains information that you filled in when creating the page - the name, description of the Page and username. Edit it if necessary.
Categories
Next, scroll down. Review the selected categories and make sure you have listed them correctly.
Add new ones if necessary.
Contact information
Add company contact information: phone number, WhatsApp phone number, email address and website link. This will help potential customers find a convenient way to contact you. nine0003
If your Page doesn't have contact information, select "My Page doesn't have...".
Location
If you plan to use Facebook to promote your local business and attract locals, please enter your location - address, city, zip code, or add your address on the map.
If you don't have an address, select My Page doesn't have a location.
You can also provide additional information about the location or service area. nine0003
Opening hours
To let customers know what time to contact you, add the hours of operation for each day of the week.
If there have been changes to your business due to the pandemic, please list them in the Coronavirus (COVID-19) Update box.
If related to other circumstances - block "Temporary changes in work".
Other information
nine0002 In the "More" section, you can add a link to the privacy policy and talk about the principles of work, the goods and services provided.
You can also copy the QR code and add it, for example, to your website.
To inform the customer about the prices of your company's services, specify the price range.
You can also add other social media accounts such as Instagram, Twitter, YouTube, Pinterest, and so on. nine0003
Step 3. Develop Page
Use Facebook's free recommendations and tutorials to grow and improve your Page. To do this, select the "Resources and Tools" tab in the menu on the left. Check out suggested tips, guides, tools, and other helpful resources.
Develop a Page promotion strategy and use the Facebook Ads tools to attract new followers, nurture leads and increase sales.
