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How to create multiple ad accounts on facebook


Add ad accounts in Business Manager

Add ad accounts in Business Manager | Help Center

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Add ad accounts in Meta Business Manager

In your Business Manager, you can add ad accounts that you own and get access to ad accounts that other people or businesses own. In the Ad accounts section of Business settings, you’ll see ad accounts that you own and ad accounts, which are owned by others and that you have access to. If an ad account is owned by another person or business, you’ll see the name of the person or business who owns the ad account listed below the ad account name. If you own the ad account, you won’t see additional information. You can filter by: Advertising for self, Advertising for partner, Owned by self, Owned by partner, Active, Disabled or Closed.

There are 3 ways to add ad accounts to your Business Manager:

  1. Add an ad account: Adding an ad account moves it permanently into Business Manager. You must be both the owner of the ad account and an admin in Business Manager to add the ad account. Please note, once you add an ad account and it's moved into your Business Manager, this action can't be reversed. All management of your ad account must be completed within your Business Manager profile. You can't add an ad account that's owned by another Business Manager. If you still want to work on an ad account that's owned by a different business, you can request access to it.
  2. Request access to an ad account: If you request access to an ad account in Business Manager, the admin of that Business Manager can grant you permission to work on it.
  3. Create a new ad account: If you create a new ad account in Business Manager, it'll permanently belong to that Business Manager. Once created within Business Manager, the ad account can't be transferred to an individual owner who doesn't own a Business Manager.

Before you begin

You can't add an ad account to a Business Manager if:

  • The ad account you're trying to add has already been added by another business. An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account.
  • You have already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Instead, you can create a new ad account in Business Manager or you can request access to another ad account.
  • You've reached your ad account limit for adding new ad accounts to your business. There's currently no available option to request more ad accounts. Your ad account limit increases based on your advertising spend. Learn how to view your ad account limit in Business Manager.
  • The ad account is a prepaid ad account. Prepaid ad accounts can be added to Business Managers only if they're from certain locations.
  • The ad account was previously or is currently linked to Facebook Pay.
  • You don't have admin access in Business Manager. Learn more about Business Manager roles and permissions.

Add an ad account in Business Manager

Steps to add an ad account in Business Manager:

  1. Go to Business settings.
  2. Click Accounts from the left side menu. Then, click Ad accounts.
  3. Click the blue Add dropdown menu.
  4. Choose one of the 3 options: Add an ad account, Request access to an ad account or Create a new ad account.
  5. If you choose to request access or add an ad account, enter the ad account ID. Learn where to find the account ID.
  6. Follow the prompts to select people and access levels.

Deactivating an ad account doesn't delete the ad account from your business. A deactivated ad account still counts towards your ad account limit.

Note: Business Account roles are gradually changing. Instead of roles, we will describe people’s access or the tasks they perform. For instance, Everything will replace Business admin, Basic will replace Employee, and Apps and integrations will replace Developer. The access itself will remain the same.

Learn more

  • Deactivate ad accounts in Business Manager
  • Best practices for ad account permissions
  • Troubleshoot ad account creation issues

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A Guide to Creating Multiple Facebook Ad Accounts

There are two ways you can create multiple ad accounts on Facebook. One of them is the legitimate, sanctioned, and limited method. The other is potentially unlimited and unrestricted, but dangerous and technically against the Facebook ads terms of use.

Facebook Limits

The Legitimate Method

The Sketchy Method

The Precautions

Why You Want a Second Ad Account?

Facebook Limits

Facebook has natural limits on various systems in their platform, and advertising is one among many. First of all, according to this page:

  • You can be an admin, advertiser, or analyst on up to 25 ad accounts if the account owner or admin gives you those permissions. […] Keep in mind that when you create a campaign on Facebook for the first time with your personal Facebook login, you’ll be the owner of that new ad account. You can own one ad account at a time.

This says three things. Firstly, you can be an admin on as many as 25 accounts at once. Secondly, you can only OWN one account at a time. Third, being an admin is different from being an owner.

The Legitimate Method

The method Facebook has implemented as a way for users to manage multiple Facebook ad accounts is through the business manager. The Facebook business manager is a business platform designed primarily for agencies with multiple clients. For example, if you’re a local advertising agency working with three local businesses, you can manage all of their ads through their accounts via business manager.

Business manager is not limited to just agencies, however. You can use it on a smaller scale as well. For example, you can have one business manager account linked to a Facebook and an Instagram account, and have different people – or different teams – using business manager to manage those two ad accounts. You can also just run ads for one business, but have more than one payment method installed, or manage deeper analytics than you get with just Facebook ad insights.

You can find the business manager here. Business manager can host a maximum of 5 ad accounts, and there is no way you can request more. This is what I mean when I say this method is legitimate, but limited. You can only own one ad account, and you can be admin of up to 25, but only five can be added to business manager.

As far as other restrictions go, they kind of make sense, but are difficult to intuit. You can’t add an ad account to your business manager if it has already been added as an asset to another person’s business manager. You can request access, though, which will transfer control from one account to the other. You can only add one ad account from your personal Facebook, but you can create a new ad account through business manager that is not tied to your personal Facebook.

It should also be noted that if you create an ad account through business manager, it will be tied to that business manager and can’t be transferred to a personal user, only another business manager.

In order to actually add a new account to business manager, there are three different processes you can use. You can find all of them detailed here.

If you don’t want to use business manager but still want to have more than one ad account, you could do something like talk to a friend or family member and see if they’ll give you access to theirs. Assuming they aren’t using it and have no plans to use it, of course. There are billions of people on Facebook and only a fraction of them have any interest in ad accounts, so there should be plenty of people you can find who would be willing to let theirs go.

Of course, there are two things wrong with this method. The first is that it’s technically impersonation, and even if you have verbal permission, if the friend decides they want to screw you over, they could report identity theft and you have no grounds to stand on. The second is that they have to either trust you with their username and password, or they have to know enough about Facebook ads to create the account and add you as an admin. Either way, it’s probably more than most people want to deal with.

The Sketchy Method

The alternative, if you don’t have any friends willing to lend you their accounts and you don’t want to use business manager, is to make a fake account. I’ve often seen people try to use this for their lower quality advertising, their potentially dangerous experiments, or just because their primary ad account was banned by Facebook.

Before I tell you how to do it, the first thing I’m going to tell you is that it’s dangerous to use. For one thing, it’s against the Facebook rules to have more than one profile, and that’s what you’re doing; making a second profile so you have a second account to play with. If Facebook catches you doing this, they can take all kinds of action. They could ban or remove your second account, they could suspend your access to ads entirely on your main account, and they can even ban your main account, depending on how bad they feel your transgression was.

So, basically what you’re doing is just making a second Facebook profile for a fake person that looks real enough, and then enabling that ad account. From there, you can either use the account as that user, or you can add yourself as an admin to that ad account and delete the account itself.

The second option here is more potentially legitimate, though you still have to follow all of the precautious I’ve listed below. Facebook is less likely to accuse you of faking an account if a) you have admin control added by someone else and b) the original owner has been removed already. However, just because the second account was deactivated doesn’t mean you’re safe; Facebook can still dredge up data about it, and will definitely look into it if you’re violating other Facebook ads terms.

The Precautions

As I said, you need to take precautions when you make a second account. Generally, this means keeping absolutely everything separate as much as possible. You need this new profile to look plausible, so use a real name, a real location that isn’t just your own location, and as close to real-sounding information as possible. Make a few posts that make it sound like you’re an actual new user finally giving in to using Facebook.

On a technical front, absolutely everything needs to be different from your default method of accessing Facebook. Use a different computer if possible. If you have to use the same computer, use a different web browser or a different user agent. Make sure you write down which information is used for which account; any cross-contamination can lead to your account being removed.

There is more data you want to keep separate. You need a different IP address, preferably different enough that Facebook can’t say “well they’re still coming from the same street, it’s probably the same person.” To this end, you want to use a web proxy, and you want a consistent proxy, not a free proxy.

There are two reasons for this. First of all, a free proxy is more likely to be on Facebook’s shit list already, and might have been used for this purpose by someone else. It does you no good to wear a mask if that mask was worn by a known spree killer, right? It might not lead back to you, but it will certainly jeopardize your second identity.

Secondly, free proxies have issues. They might inject ads or snoop your information while you use them, which means any personal or financial information you put in through the proxy might be stolen. Since you’re planning to use this for ads, you need financial information. Plus, free proxies are known for blowing up and disappearing, so it’s entirely possible that your identity can collapse when you need to change locations.

When using a proxy, I recommend a private proxy list, which means you’ll need to pay for it. Try to choose a proxy that is at least in the same country as the one you claim to reside in, and if possible, make the profile location information for your fake account match the same basic geographic area as the proxy. And, of course, try to make sure you’re always using the same proxy each time you access Facebook with this second account, and never use it for your primary account.

Other information needs to be changed as well. Your address, phone number, and other such information should differ as well. It does you no good to get this far and then get spoiled by the same phone number. If you don’t want to have the hassle of managing multiple phone numbers, you can use something like a forwarding number from phone.com, or just a simple Google voice number.

Finally, you will need different payment information. If you use a credit card for your main ad account, don’t use the same card, or even the same bank for the second account. You can open another bank account, but that might be overkill. You can use PayPal, or some other source of prepaid money, but you have to be aware of all of the payment methods and restrictions on them on Facebook. We covered some of that over in this article.

Once you have a complete second identity created, you can finally start using Facebook ads through that second account.

Why You Want a Second Ad Account?

The question, after all of this work, is why do you want to have a secondary ad account anyways?

One reason is simply that you want to run more ads without jeopardizing the quality score on your main account. Your second account can run ads you would consider more risky, to see how such odd strategies work, without consequence. Of course, with a lower quality score on your second account, those experiments will be more expensive. This is a potentially viable reason to run more than one ad account, but I still figure it’s better to just run the cheaper experiments with limited duration on your main account.

Another possible reason is that you’re trying to break a rule. If you’re trying to advertise a business or a product that is otherwise banned on Facebook, you wouldn’t want to do it with your main account. Of course, you’ll have to go through this process every few weeks or months when Facebook receives reports about your ads and bans your account. Then the more often you have accounts banned, the more likely Facebook is to trace it back to you.

If you’ve been banned from using Facebook ads before, you could create another account to try to circumvent the ban. I don’t recommend it, for all of the reasons above, but it’s something you can do.

On the other hand, if you have a reason like “I have two clients I need to run ads for” you can use one of the more legitimate methods. Have the clients create their ad accounts and set you as admin or advertiser on them, and you’ll be able to run their ads without needing their information. You can also use business manager for this use case.

Which method you use really comes down to how well you want to comply with Facebook’s rules for whatever use case you have. I generally don’t recommend getting on Facebook’s bad side; they’ll take action, and sometimes, you don’t want to be on the wrong side of that action.

Create multiple Facebook ad accounts and payment methods

May 26 SMM

Contents:

This article can be considered the first part of the Facebook tutorials. In it, we will consider working with advertising campaigns through Business Manager. In particular, we will create several Fb accounts for advertising and add payment methods to them.

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Why do I need multiple Facebook ad accounts?

  • To create several different tracking pixels.
    If you want to return visitors to the site, use the so-called retargeting, you will need to install the Facebook code on the site. By default, only 1 universal visitor tracking pixel (the new name of the FB pixel is Meta Pixel) can be created in one advertising account. It can be flexibly configured for various conditions. But putting it on several sites of different clients is not convenient and stupid.
  • To create several different payment methods
    If you need to pay for various advertising campaigns with funds from different PayPal accounts or bank cards (and there are simply no other payment methods), you can create several Fb accounts. In principle, in the business manager, you can link different cards to one advertising account.
  • For convenient management of clients' advertising campaigns
    If you are a freelancer or an agency, you constantly have to work with several advertising campaigns in various niches. Of course, it is more convenient to do this from several advertising accounts.
  • To differentiate rights
    Do you work with freelancers or internal employees? You can differentiate access rights to pages and groups, budgets, campaigns and everything else.

How to create multiple ad accounts on Facebook?

To work with multiple advertising accounts, Facebook has created a wonderful panel - Business Manager. This is a centralized hub for managing campaigns, audiences, pages, accesses, and so on. We will talk about all its capabilities in another article - there are a great many of them. Now let's look at creating new Facebook advertising accounts.

To create an additional Facebook advertising account, follow the link - business.facebook.com

We go to the main page and click "create an account".
If you are not logged in, Fb prompts you to log in. That is, before working with a business manager, you must have a personal account, register if you don’t have one at the moment.

Next, you will be prompted to enter the company name, employee name and email. Just fill in all fields. That's it, now you are in the business manager.

In the upper right corner, the green button “add something new” will help you create any objects: several payment methods, advertising accounts, pages, add employees.

A little to the left there are buttons for requesting rights to objects that already exist in other accounts. For example, if you have already used Facebook ads from your personal account, you can connect your ad account to your business manager.

Coming soon new articles on using the business manager and launching targeted advertising on Facebook.

Do you want to analyze your competitors' ads on Facebook? The new AdHeart service collects creatives from Ads campaigns from around the world and sorts them. You can search by app, facebook page, etc. + there are powerful tools for application analytics.

Post tags: Facebook

How to create a new Facebook ad account

In Facebook Business Manager, you can add ad accounts that are available to you, as well as access accounts owned by other users. To learn how to create a second Facebook ad account and what are the limits for creating an ad account on Facebook, read this article.

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1. How many ad accounts you can create on Facebook

2. Why create a new Facebook ad account

3. How to increase the limit of created Facebook ad accounts

4. How to create multiple ad accounts on Facebook

5. Create a new one Facebook ad account after blocking

6. Conclusion

How many ad accounts can be created on Facebook

A user can manage up to 25 ad accounts.

FB has natural limitations on the various systems in their platform, and advertising is one of them. First, according to this page:

You can be an admin, advertiser, or analyst for up to 25 ad accounts if the account owner or admin gives you those rights. [… ] Keep in mind that when you create a Facebook campaign for the first time from your personal FB profile, you will be the owner of this new ad account. You can only own one ad account at a time.

What it says:

  • First, you can be the administrator of on 25 accounts at the same time;
  • Second, you can only have one account at a time;
  • Thirdly, being an administrator does not mean being an owner.

We all start with an ad account creation limit of one . The limit may increase as soon as you make your first verified payment. Limits may be adjusted due to past spending and your use of ad accounts. Poor account health can also prevent you from increasing your limit.

To find the account creation restriction, click on "Business Information" at the bottom of the Business Manager menu on the left.

At the bottom of the Business Information section, you'll see how many ad accounts you can create on Facebook. If you think you qualify for a higher limit, please contact FB.

See the best affiliate programs for webmasters working with Facebook here. We reviewed each network: they told how many offers they have, how things are with payments and personal support.

Why create a new FB ad account

  1. To run more ads without compromising quality scores on the primary account. From the second ad account, you can run ads that you consider more risky. You can see how new strategies work, without consequences. Of course, the lower the quality on your second account, the more expensive these experiments will be. This is a potential reason to run more than one ad account, but you can run cheaper experiments with limited impression duration on the primary account.
  2. Another reason is an advertisement for a business or product that is not allowed on Facebook. You will have to go through this process every few weeks or months when Facebook receives ad reports and bans your ad account.
  3. To add multiple payment methods. According to Facebook rules, you can use multiple payment methods on one ad account. But the trust of bots will be higher if you link one bank card or one PayPal account to one advertising account. This division allows not only to increase the credibility of machine algorithms, but also to more effectively control the budget.
  4. To differentiate rights. When working with a team, it may be necessary to differentiate rights between participants. For example, give one buyer access to one advertising campaign, and give another the ability to manage all ads. You can set different access levels for each team member from a single business manager that has multiple ad accounts added to it.
  5. To manage clients' advertising campaigns. For example, you have two clients that you want to run ads for. If clients create their ad accounts and set you as an administrator or advertiser on them, you can run ads for them. If you run Facebook ads for clients, you must either run them on individual ad accounts or run them on the client's ad account. You can also use Business Manager for this case. Definitely don't run FB ads for clients from one account because you're putting all ads on that account at risk if it gets banned.
  6. To create multiple tracking pixels. If you have sites with very different audiences, creating a new Facebook ad account is necessary. If Facebook tries to optimize conversions, they will know what kind of people your lead magnet usually attracts or who buys your product. FB tracks the type of people who come to the site or convert. When Facebook shows your ad, it tries to show ads to the types of people who are more likely to take the actions you optimize based on the Pixel's tracking history. And, of course, within the targeting options you've already set up. If you have different audiences, there are several options here:
    1. Create a Facebook ad account to separate ads and pixel data completely. In our opinion, this is an easier option.
    2. Create a new FB pixel and then make sure you select the correct pixel when creating your ad. If you do this, then use Facebook Business Manager.

How to increase the limit of created Facebook advertising accounts

Facebook ads manager limits are as follows:

  1. A user can manage up to 25 advertising accounts.
  2. An ad account can contain up to 25 users per account.
  3. Normal ad accounts can have up to 5,000 ads that are not deleted.
  4. Regular ad accounts can have up to 1000 adsets that are not deleted.
  5. Regular ad accounts can have up to 1000 ad campaigns that are not deleted.
  6. An ad account can contain up to 50 ads in an adset that are not deleted.

These restrictions only apply to ads and campaigns that have not been removed. Once you reach any of these limits, you will need to remove the old campaigns and their ads.

If you see the message "You have reached the maximum number of ad accounts you can create now" while creating a Facebook ad account.

It doesn't make sense to do the following:

  • Delete old ad accounts;
  • Fix errors on active accounts;
  • Pay debts.

There is only one legitimate way to create multiple ad accounts on Facebook and that is through Facebook Business Manager. A business manager can manage a maximum of 5 ad accounts, and you can't request more. This is what is meant by "legitimate but limited method".

You can only have one ad account and you can be an administrator up to 25, but only five can be added to the business manager.

How to create multiple advertising accounts on Facebook

When you register with Facebook, you are assigned an account ID by default. Log in to Ads Manager to see your personal Ads Manager ID at the top left.

If you already have an account but want to create a new one, you will need a Business Manager account. If you don't already have a Business Manager account, create one first. You can create a new ad account in BM, after which you will receive a new ad account ID.

You will not be able to add an ad account to Business Manager if:

  • The ad account you are trying to add has already been added to another BM. An ad account can only belong to one BM. Instead, you can request access to an ad account;
  • You have already added a personal ad account to Business Manager. You can add only one Facebook account to Business Manager. Instead, you can create a new account in Business Manager or request access to another account;
  • You have reached your limit for adding new ad accounts to your BM. There is currently no way to request additional accounts for advertising. The account limit increases based on your ad spend.

How to create a second ad account in Facebook Business Manager step by step:

  1. Go to Business Manager settings.
  1. Click on "Accounts" from the menu on the left. Then select "Ad Accounts".
  1. Click the blue Add drop-down menu.
  1. Choose from three options:
    • Add an ad account;
    • Request access to an ad account;
    • Create a new ad account.
  1. If you would like to request access or add an account, please enter your account ID.
  2. Follow the prompts to select people and access levels.

Note: Deactivating an ad account does not remove it from your BM. A deactivated ad account still counts towards the limit.

Creating a new Facebook ad account after blocking

When your Facebook ads are subject to advertising restrictions, you can be blocked by one of two options: temporarily or permanently. In this case, we will discuss the temporary blocking of an ad account. In addition, Facebook can ban:

  • Business Manager;
  • Page;
  • Entire Facebook profile.

Temporary blocking is preceded by blocking of advertising campaigns with violations. When there are too many violations, the account receives a temporary block. At the same time, there are no complaints against the account from the moderators, and the rules for conducting advertising activities and user behavior on FB were not violated. Unlike a permanent ban, violations for a temporary ban do not have to be gross (i.e., there is an opportunity to correct them).

Temporary blocking can be caused by:

  • IP change;
  • Change of payment method;
  • Other suspicious activity.

To remove the temporary block, fix existing bugs:

  1. Remove ads that break the rules and create new ones.
  2. Make sure you follow the latest FB advertising guidelines (they change from time to time).

    Learn more