A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too.  

For even more insight on what makes a good Instagram bio, check out this YouTube video.

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1. Share Your Story 

2. Include Targeted Keywords in the Name Field

3. Use a Link in Bio Tool

4. Add a Call-To-Action and Action Buttons

5. Share Your Contact Information 

6. Choose a Relevant Profile Picture

7. Tag Related Accounts and Add Your Branded Hashtag 

8. Use Instagram Stories Highlights

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin. bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

10 important tips - Social networks on vc.ru

Hello! My name is Yulia Toloknova and today I will share 10 secrets on how to make a profile header on Instagram.

384 907 views

Instagram header is the first impression of your profile. It is after reading it that users decide whether to stay or leave. Today I share with you useful tips on how to design your profile header on Instagram.

1. Name

Please do not confuse the name and nickname of the account. The name is a bold line in the profile header, in which you must specify keywords that define the main topic of the profile. This line contains 30 characters, so go ahead!

If your business is local, then (in addition to keywords) it is desirable to indicate the city in this line.

• KNITTING. CAPS. MOSCOW is good.
• I DO EVERYTHING AND NOTHING - badly.
  
• ANECHKA or IRINKA IVANOVA - bad.
  

Why are the last two examples bad? Let me remind you that the bold line in the profile is a search line by which your potential customers and future subscribers can find you. Agree, it’s unlikely that they will search for you by the word “Anechka” or “Irinka Ivanova”. It makes sense to write your full name in this line if you are a famous person or your personal brand is known to the people.

2. 150 characters to make you fall in love with yourself

The profile header is 150 characters long, which supports active links in the form of # and links to the profile via @

If you have a business profile and the page description does not fit in 150 characters, you can expand it directly in the application. Click:

• Edit profile
• Methods of communication
• Company Address

Enter the city, and in the field "Exact address" enter your text. Save.

But I do not recommend you to abuse this feature, such profile headers do not look as beautiful as they might seem. It is better to fix all this detailed information in highlights or under a specific hashtag.

3. Russia or no?

If your audience or clients speak Russian, then the cap should be written in your native Russian language. Foreign quotes or words can work against you. You run the risk of losing a potential client who does not understand your words and simply does not want to understand it.

4. Beautiful font

Do you like non-standard texts? Add a fancy font with LingoJam or Textygram tools. The CoolSymbol tool will help you make your profile header unusual if you are tired of emoji.

5. From scratch

It is better to write each phrase from a new line for visual harmony and better perception. The main thing - do not knock everything in one heap. Arrange paragraphs using, for example, the Telegram bot @textinstabot "why should I buy from you" . The USP should be short and without water.

Examples of NON-USP

• I do it efficiently and quickly
• The highest quality apartment renovation
  

USP examples

• Manicurist courses with employment
• Washing powder without chemicals
  

If the account is not selling, then the main mission and positioning should be reflected in the header, your advantages should be indicated, why people should subscribe to your blog, why it is interesting, what is unique and what they will eventually get from if they subscribe to you.

8. Text

The text should be lively and understandable to everyone. Don't forget to include a call to action at the end.

• Join
• Subscribe, it will be interesting
  
• Inspiration in every publication
  
• Backstage every day
  

Avoid stamps with the words “exclusive”, “individual”, “cheaper”, phrases starting with “not”, etc.

If you have a selling account, be sure to use the trigger phrases “bonus on purchase”, “gift on first order”, etc.

9. Hello, welcome, as you hear

Be sure to indicate contacts in the profile header! The audience should immediately understand how they can contact you if they suddenly decide to interact with you.

Add a direct link to the site.

Or add a link to checkout, and best of all - Mssg.me or TapLink.ru. Place some important links there at once.

• Free consultation + link to WhatsUp, Messenger or Telegram
• Request price
  
• Order a service
  
• Get a bonus
  
• Go to website
  
• Sign up for seminar
• Sign up for a webinar
  

10. Check

At the final stage, don't forget to check that your hat looks beautiful not only from the phone, but also from the computer.

If you have any questions, please contact us. I will be glad to your comments!

In my Instagram account you will find more useful information about the development and promotion of your account.

Instagram design: how to make your profile attractive to the audience

Goods and services are promoted on different platforms. One of the most interesting is Instagram. Here you can show your company in album format and talk about its activities. And also inspire users with your content. On Instagram, you need to be able to work with the visual part and text so that users read you and get inspired by your work.

In this article, we have prepared information on how to properly set up an account on Instagram.

• Why is the right design of the Instagram account so important
• How to make an Instagram header
• Nickname and account name
• Account Description
• Designing a profile header on Instagram, examples
• Instagram feed styling
• Unified page design style on Instagram
• Duplicate one item in the feed
• Checkerboard arrangement
• Arranging photos diagonally
• Placement of goods from three angles or in three posts
• Placing identical creatives on different sides
• Canvas from one photo
• Bright design
• Placement of nine posts in the feed
• Update the feed
• Highlights: pinned stories
• Making Instagram posts
• Post title
• Paragraphs and spaces in text
• Hashtags in posts
• Output at the end of the text
• Successful examples of Instagram design
• Conclusion

Why the right design of an Instagram account is so important

Business uses Instagram to promote a product or brand. The quality and number of followers will depend on how you set up an Instagram account.

The correct design of an Instagram account is an opportunity to arouse user interest and create a positive impression. The main task is to get subscribers and activity on your page.

What the user pays attention to in the brand account on Instagram:

• Name and description of the account.
• Visual component of the page: photos, creatives, stories and videos.
• The overall visual effect of the feed: color scheme, ratio of text creatives and photos, and so on.
• Usefulness of information.
• Literacy and design of posts in the feed.
• Stories and IGTV video design.

Interesting and useful content always attracts more subscribers and leads them to buy your product. Let's look at all the intricacies of designing a profile on Instagram.

How to design an Instagram header

The profile header is located under the account photo. Consider the account structure:

Account structure in the desktop version:

This version does not have an address and the ability to contact the company by phone number. Companies include a phone number in the profile header to make it easy for you to dial the number from your smartphone.

Please note! From a smartphone, when you click on contacts, you can select a connection by phone number or email. If you select a phone number, you will automatically switch to dialing, the second option will open the mailbox window.

Discover the chat bot

Build auto sales funnels and answer user questions using the chat bot on Facebook, VK and Telegram.

Create a chatbot

Nickname and account name

Nickname should be simple and clear so that any user can find you in the search. Especially if you are just starting to market your product.

30 characters are available for entering a nickname.

When choosing a nickname, use the following principles:

• The account name matches the key query to immediately find you in the search.

Important! Dots and underscores can be used in the title to separate words. This will make it easier for the user to read your nickname.

An example of an account name indicating the type of product and linking to the city where it is produced:

• Brand name, association with a brand or line of business of a company. If you enter a brand name in an Instagram nickname, proceed from the fact that it is easy for customers to remember the name and drive it into the search.

An example of a brand name in the account name:

Important! Do not enter the same name in the nickname and account name. In the first case, specify the brand, and in the second case, the type of activity.

Here is an example of how to create an Instagram profile. The girl promotes her services: the nickname is a brand, and the account name indicates what she does.

And this example is indicative of the fact that when you enter the name, you immediately see the description of the profile and understand what information you will find.

Account description

The correct design of the Instagram header is very important for positioning your product and brand. In the profile description, you must specify:

• Benefits of the product or brand.
• Product features.
• Company address.
• A link to a website, messenger or phone number to contact your company.

Important! You can only use 150 characters for a description, so try to include key information.

If you are promoting a personal brand, please describe your services, benefits and qualities. Briefly describe why users should subscribe to you, buy a course or order services.

Using the LingoJam or Textygram services, you can change the font in the profile header and add characters to them.

Hashtags are often added to the description - this allows you to better navigate your channel. This can be a permanent section on the site - new movies of the week, a review of the company's news and products, examples of your work, a description of services, short stories from the life of the company.

Users can also subscribe to your hashtags, which will allow them to always see the necessary posts in their feed.

Important! Use only your hashtags. Adding popular tags in the description can lead to a ban, they are best added to posts or stories.

An example of a profile with the hashtag :

For commercial organizations: in the profile header indicate the contact numbers of the company, the website page or a multilink with options for interacting with the company. You also need to specify the address of the company or store. The user will be able to click on the address and see your location on a Google Maps map.

The example below shows the address of the photo studio and options for contacting the company: phone number and email.

Below are examples of displaying a phone and a multilink. In the mobile version of Instagram, it is possible to call the company - just click on the "How to call" button - it is located under the profile header. In this case, the Taplink service was used for the multilink:

An example of how a multilink works to redirect to a website and view a restaurant menu:

Important! In a multilink, you can specify materials for downloading, a website, contact information, a map of offline stores.

For personal pages: in the profile header indicate links to other pages: YouTube, VK, Twitter, WhatsApp. Or links to work pages where examples of your work or services are given.

Instagram header design, examples

Below is an example of a book sales account description. It contains the name of the store, year of establishment, address, opening hours, shipping, and customer services.

Account example with a short description to inspire and improve the space around you:

This example shows company activities, additional Instagram accounts, geographic location, postal address, phone number and multilink .

An account with a description of activities, company benefits and an indication of the site.

Recommended reading! Read our article for details on how to create a business account on Instagram.

Next, let's look at examples of blogger descriptions:

The profile contains the blogger's name, his activities and a link to the publication, a website for communication and a link to a YouTube channel.

A travel account with contact information, services and an option to contact the blogger.

An example of an account that contains information for users and contact details for cooperation.

Please note! To make it easier for the user to understand you, speak to him in his language: no need to use professional language, write simply and for ordinary people.

Description text can be supplemented with emoji. On Instagram, emoji are considered the beginning of a paragraph and help draw attention to important points.

Important! Don't use a million emojis in descriptions or posts. One smiley per paragraph or line will be enough.

Instagram Feed Design

When creating content for a potential audience, think about the design for future posts so that the audience is attracted to images, headlines and the design of the entire feed.

The visual component is the main thing in Instagram. Therefore, it is important to follow the design of the feed so that users can not only receive useful information, but also be inspired by your photos.

The feed in the Instagram business account is designed in two ways:

• Endless tape. It has several design options, which we will consider below using examples of real accounts.
• Nine posts with basic information about the company. The rest of the news goes to stories and IGTV.

Unified page design style on Instagram

Photos or creatives are designed in the same style or color scheme.

Designing posts in the same style using a filter to create a warm color scheme: one arrangement of images, text and themes.

Designing a feed with photos with texture. The screenshot below shows the account of a concrete plant:

Designing a profile using corporate colors and identical elements on creatives:

Duplicating one element in the feed

Adding one to creatives element or effect that is your feed feature:

Checkerboard arrangement

An example of designing a feed with a combination of posts in a checkerboard pattern:

Checkerboard design of an account: alternating photos with interior design and images with texture for interior decoration :

Diagonal arrangement of photos

Design of the feed with one-color creatives arranged diagonally. In the example below, three photos are interleaved with a creative with text written on it. In order not to get confused in publications, it is best to use post schedulers.

Placing a product from three angles or in three posts

Designing a feed with three posts with one product: presentation, description, video with the application of the product in life.

Placing identical creatives on different sides

Designing a feed with a block of identical posts located on the left, right or in the center.

An example of the design of a feed with creatives in the same style located on the right side: it can be a creative with text, a block with a thematic section, or a weekly rubric.

Another example of a clear structure in the feed: working moments, cases and personal information.

A canvas from one photo

Designing a feed with a canvas from one photo or a banner.

Vibrant typography

Vibrant typography refers to the use of multiple colors that are repeated in some way in your creatives. That is, you adhere to a single style in terms of colors.

The example below shows an MTS account. Creatives use corporate colors:

In the Setters account, creatives use one color scheme and elements that can be repeated in every second or third image.

Placement of nine posts in the feed

Nine posts in the Instagram account in any style: one photo is presented as a puzzle divided into nine pictures, alternating image and text, or filling the feed with nine creatives. These posts provide basic information about the company: services, cost, contact information, and benefits. Everything else is told in stories every day and fixed in highlights.

An example of a checkerboard design of nine posts: photos and creatives with descriptions of services.

Important! The design of the feed you create for your users, so evaluate the reaction of the audience, using polls and ratings in stories, and compare your content with competitors.

Updating the feed

We recommend updating the feed for business accounts two or three times a week. For online stores and personal blogs, posts can be added more frequently. Sprout Social published a study on the best times and days to post on Instagram.

Auspicious time to post:

• The best time to post is Wednesday at 11 am and Friday from 10 am to 11 am.
• The best day is Wednesday.
• The worst day is Sunday.

Auspicious time to post about products:

• The best time is Wednesday at 3 pm.
• The best day is Wednesday.
• The worst day is Sunday.

Favorable time for media publications:

• The best time is Friday at 9 am.
• The best day is Friday.
• The worst days are Saturday and Sunday.

The only caveat: make sure that the frequent addition of posts does not interfere with users and they do not start unsubscribing from you.

It is best to use the story format for every day. Short videos attract more attention and make people interested in your channel.

Highlights: pinned stories

To attract an audience, use the format of stories and pinned stories. This will allow the audience to learn more about you, your product, your employees and the inner workings.

Highlights allow users to get to know you and your product. They do not have to scroll through the entire feed and look for the main information.

The number of highlights is unlimited, but in the description for them you can use only 16 characters. To structure information, create a single cover design for thumbnails.

Important! Highlights save stories in chronological order. Therefore, immediately think about how to arrange the sections.

Examples of what can be specified in pinned stories:

• Selection by day. These can be interesting moments or details from your life if you have a personal blog.
• A selection for each product: appearance, characteristics, use cases.
• Section where you will tell about your company. Point out the benefits, tell about your activities and show your employees.
• Price section, where you can specify the cost of each product or service.
• Selection with promotions and current discounts.
• Versions with selections of categories: top news, animals, books.

Recommended reading! Find out about all the interesting features of Instagram Stories in our article.

Here is an example of designing an Instagram page with pinned stories that contain information about the company: addresses, bestsellers, products, how to order, customer reviews.

An example of pinned stories with products:

Recommended reading! Conviva has prepared an annual report on the dynamics of user interaction in Instagram Stories. Spoiler alert: Users are more interested in short videos and are more likely to interact with them. Posts in the feed fade into the background.

Designing Instagram posts

There are several tricks for post design that are used by the authors of popular blogs.

Post title

In the post title, it is best to indicate a question or sentence that will provoke the user to read your article: “15 non-obvious facts”, “Invest or spend?”, “How to write a selling copy?”.

Paragraphs and spaces in the text

It is important to divide the text into paragraphs. The main thoughts can be highlighted with emoji.

To break text into paragraphs, use applications: for example, "Instaspace". If you write directly to Instagram, then the text will turn out to be solid - and it will be difficult for users to perceive the information.

Hashtags in posts

There are many types of hashtags, we will consider the most popular of them:

• Brand queries. Hashtags with your company name.
• Industry inquiries. These can be requests from your activity or business area: #apartment_repair, #cleaning, #seo.
• A section that you constantly maintain in your account.
• Events. Drawing attention to events.
• Tags with geographic location: #buykvartirumsk, #advertisingspb, #vladivostok.
• Flash mobs or popular challenges.
• Virus tags. It could be a year, a well-known brand, or something that is trending right now.

To search for hashtags, you can use information from competitors' accounts and special services: stapico. ru, hashtags.org, tagdef.com. You can use Instagram search and check the number of interested users.

It is not recommended to use many hashtags in posts, up to a maximum of 30 hashtags. Many companies follow the formula: 5 high frequency + 10 mid frequency + 7 low frequency + 4 geo + 4 viral. Add hashtags after a post or as a separate comment.

A post with hashtags in a separate comment:

Here is an example of hashtags for a beauty salon in the post itself:

Output at the end of the text

End the post with a short conclusion. This helps users understand the essence of your text, understand the problem that you have considered, and enter into a dialogue with you. If this is a sponsored post, include a call to action.

An example of a post with a philosophical thought that should encourage users to think and talk about their impressions:

And the last thing: write for the reader - in simple language, explaining the terminology if you have a narrow specialization, and engaging in discussions.

Recommended reading! Read more ideas for Instagram posts in our article.

Successful examples of Instagram design

An example of successful account management that sells products for dogs:

The following moments are well worked out in the example:

• Lamp photos that create a cozy effect and attract the audience to scroll through the feed.
• Good work with hashtags - product names are made with tags. Each product is suitable for certain sizes of dogs. In this way, for example, you can track: how many users are interested in leashes for large dogs.
• Active communication with users - consultations on all issues.
• The manufacturer indicates the cost of goods in posts.
• High-quality photos.
• Uniform Ribbon Style: Images that highlight details.

And this is an example of an account from a headphone manufacturer who very successfully came up with the design of his tape:

The following points are well worked out in the example:

• purchases.
• Uniform ribbon style.
• Product unpacking video.

An example of maintaining an account with interesting and bright posts from a cleaning equipment manufacturer:

The following points are well worked out in the example:

• Bright account design.
• Interesting posts with humor and a touch of philosophy - a lot of new things to read.
• They often use situational marketing, which attracts users to participate in promotions.

An example of an account for a manufacturer of hammocks and tents with an original visual effect. The decor is inspiring to go on an adventure and grab a hammock.

The following moments are well worked out in the example:

• High-quality and exciting photos that inspire travel.
• An interesting presentation of the product - unusual angles for photographs and processing.
• Specify the cost of the goods.
• Use branded hashtag.

An example of an unusual account for a narrow specialization is the production of Boeing. Spectacular videos and photos of employees, stories about new technologies and much more:

The following points are well worked out in the example:

• Unusual presentation of content from the manufacturer.
• The account talks about the latest construction news, technologies and shows aircraft tests.
• Openness of the company - stories of employees about successes and failures, posts about development strategies.

An example of a paint manufacturer's account that offers handmade lessons. Useful content for those who just want to start or are already engaged in creativity.

The following points are well worked out in the example:

• An account with life hacks, which tells how to repaint the furniture in the house with your own hands.
• A detailed description and videos that fully show the process of rework - as if he went to a circle for creativity.
• Beautiful account design in warm colors.
• Active communication with users.

Conclusion

We have reviewed the steps of creating a profile on Instagram, let's fix the basic information in the checklist.

Instagram profile checklist:

• Login. Brand name or keyword.
• Name. The type of activity or the essence of the project for companies. For a personal brand: first and last name + keyword.
• The account description is a presentation of your company. Tell us about yourself; highlight the benefits or USP; add emoji if appropriate. Be sure to include contact information, address and a link to the site.
• Ribbon. Design posts according to the general style, corporate colors or the location of posts in the feed. For convenience, use post schedulers.
• Highlights.

  ---

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