How to create a facebook business page 2019
How-to Create a Facebook Business Page 2019 ~ Inspired Video Marketing
A while back I posted the tutorial about linking your Instagram to your Facebook – I had needed an un-linked set of accounts so I could show that. In order to do that, I needed to create a facebook business page for my Princess Katie’s Ponies (feel free to laugh. 😉 ) and I figured, why not film the process and make it an additional tutorial?
This process is so simple.
I created a video which you can watch down below, or keep scrolling for picture-by-picture steps.
Step 1: Click “Pages” on the left side of your Facebook News Feed
There are a lot of ways to get to creating a new page. But this is pretty easy and straight forward.
Step 2 : In the upper left hand corner, click “Create Page”
Step 3 : Decide if you are a Business/Brand or Community Figure
Are you selling something? A product? A service? Virtual or Brick-and-mortar – you are a Business.
If you are a politician, an activist, an influencer a person with a cause/message over anything else, you are a Public Figure.
Step 4: Fill out your Name and Category
Step 5 : Upload a Profile Picture
You want your profile picture and your banner (below) to represent your brand. You can use your logo, although I have heard that photos of yourself (if your brand is mostly you) work better. People bond with people.
It’s not critical that you have THE PERFECT photos for your profile picture and banner. You can ALWAYS change or update them. But you do want SOMETHING at least to begin with.
If you are trying to minimize your efforts and want to keep what you upload for a long time, aim to post photos that feature your brand’s colors and/or fonts, are not cluttered and have limited text.
Step 6 : Upload a Cover Photo
In the video above, I quoted a specific size for the facebook banner and I cannot remember where I found that number, but it was wrong. So instead, I researched (aka plugged into Google and picked the first entry) and found updated info.
This Snappa website was very helpful as was their blog on the “Perfect Facebook Cover Photo“.
I took one of their helpful photos and tweaked it, making it “Inspired” and hopefully it should help you as you create a facebook banner for your page.
Step 7: Invite People to “Like” your page
Don’t be shy! The people you invite can always decline your request. But if you don’t ask anyone, it’s possible they will never know you created this page.
As humans, we think people pay a lot more attention to us that they actually do. (Google : “The Spotlight Effect”)
They don’t.
Invite people you’re friends with whom you think would benefit from what you’re going to share, or at least the people you believe will support you in this endeavor.
OR, ignore that and invite everybody!
Don’t worry about “spamming” them. One invite to “like” is not spam.
But if you don’t ask, you don’t get.
Step 8: Create a “Username”
This can be your business name, or if that’s not available, something memorable in regards to your business.
If you go to share your Facebook link with someone, what you choose for your username will be in it. Example: https://www.facebook.com/MyUsernameHere.
Doing this, creating a username, helps with your brand consistency and looks much better on a business card than some very random characters that are easily mis-typed into the computer.
Step 9: Start posting!
Now that you’ve created your Facebook Business Page, there is plenty more to learn and you can get lost in the rabbit-hole of just exactly what you should do, what you should post, how do you get more followers, how do you get engagement, etc etc etc.
First things first, just start sharing good stuff.
As you go, you can slowly learn, bit-by-bit, what is good, what your audience likes, and who your audience even is.
That’s it!
Play around, watch some more tutorials and start sharing.
Share what you share on your business page to your personal page as well for more reach.
Have an inspired day!
14 Essential Tips for an Engaging Facebook Business Page
Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.
But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer.
Listen to an audio summary of this post:
14 Facebook Business Page Tips
Don't miss this live virtual event with Facebook and HubSpot on how to grow your business faster than ever with Facebook
1) Don't create a personal profile for your business.
We’ve come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page.
Plus, a personal profile would require people to send you a friend request in order to engage with you, and the last thing you want to do is make that more difficult for customers.
And while you’re at it -- don’t create an additional public, “professional” profile associated with your business. For example, I already have a personal profile on Facebook that I largely keep private; the practice I’m talking about would be if I created a second, public one under the name “AmandaZW HubSpot,” or something along those lines. People usually do that to connect with professional contacts on Facebook, without letting them see personal photos or other posts. But the fact of the matter is that creating more than one personal account goes against Facebook's terms of service.
2) Avoid publishing mishaps with Page roles.
We’ve all heard those horror stories about folks who accidentally published personal content to their employers’ social media channels -- a marketer’s worst nightmare.
So to avoid publishing mishaps like those, assign Facebook Business Page roles only to the employees who absolutely need it for the work they do each day. And before you do that, be sure to provide adequate training to those who are new to social media management, so they aren't confused about when they should be hitting "publish," what they should be posting, if something should be scheduled first, and who they should be posting it as.
To assign these, on your business page, click “Settings,” then click “Page Roles.”
Also, when sharing content on behalf of your brand, make sure you're posting it as your brand, and not as yourself. You can check that by going into your settings and clicking “Page Attribution.”
3) Add a recognizable profile picture.
You'll want to pick a profile picture that’s easy for your audience to recognize -- anything from a company logo for a big brand, to a headshot of yourself if you're a freelancer or consultant. Being recognizable is important to getting found and Liked, especially in Facebook Search.
It’s what shows up in search results, pictured at the top of your Facebook Page, the thumbnail image that gets displayed next to your posts in people’s feeds … so choose wisely.
When choosing a photo, keep in mind that Facebook frequently changes its picture dimensions, which you can find at any given time here. As of publication, Page profile pictures display at 170x170 pixels on desktop, and 128x128 pixels on smartphones.
4) Choose an engaging cover photo.
Next, you'll need to pick an attractive cover photo. Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you're choosing one that's high-quality and engaging to your visitors, like this one from MYOB's Facebook Page:
Keep in mind that, like profile images, Facebook Page cover photo dimensions also frequently change, so we advise keeping an eye on the official guidelines. As of publication, Page cover photos display at 820x312 pixels on computers, and 640x360 pixels on smartphones.
5) Add a call-to-action (CTA) button.
Since Facebook first launched the feature in December 2014, the options for brands to add call-to-action buttons to their Facebook Page's have vastly expanded. These are things like “Watch Video,” “Sign Up," or "Book Now" -- and each can be customized with a destination URL or piece of content of their choosing.
It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote. This is a great way for marketers to drive traffic from their Facebook Business Page back to their website. Check out how Mandarin Oriental uses the "Book Now" button in this way, to make it easier for viewers to make reservations.
To add a call-to-action to your Page, click the blue “Add a Button” box.
You'll then be able to choose which type of CTA you want to create, and which URL or existing content on your Facebook Page you want it to direct visitors to.
To get data on how many people are clicking it, simply click the drop-down arrow on your button and select “View Insights.”
6) Fill out your 'About' section with basic information, and add company milestones.
We’ve arrived at one of the most important sections of your Facebook Page: the 'About' section.
Although visitors no longer see a preview of your “About” text when they land on your page -- instead, they have to click on the “About” option on the left-hand column next to your content -- it’s still one of the first places they’ll look when trying to get more information about your page.
Even within the “About” section, however, there are many options for copy to add. Consider optimizing the section that best aligns with your brand -- a general description, a mission, company information, or your story -- with brief, yet descriptive copy. By doing so, your audience can get a sense of what your Page represents before they decide to Like it.
You might also want to populate sections that allow you to record milestones and awards -- like when you launched popular products and services -- as well as the day/year your company was founded, or when you hosted major events.
7) Post photos and videos to your Timeline.
Visual content has pretty much become a requirement of any online presence, including social media channels. After all, it’s 40X more likely to get shared on social media than other types of content.
And while photos are a wonderful way to capture moments and an actual look at your brand, you should probably invest a good amount of time and other resources into video. The 2017 State of Inbound report cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.
“Watch video” is one of the CTAs that Facebook allows brands to add to their Pages for a reason -- because it’s becoming one of the most popular ways to consume content. But it’s not just pre-recording videos. According to the social media channel’s newsroom, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” So don’t be afraid to give viewers an in-the-moment look at what your organization does, but do make sure you’re prepared.
Not sure what your videos should look like? Here's a fun one that we put together on business lingo.
8) Determine the ideal timing and frequency for your posts.
An important consideration in your Facebook content strategy should be how frequently you post, and when. If you don’t post frequently enough, you won’t look as reliable or authentic -- after all, how much faith do you put in a brand that hasn’t updated its Facebook Page for several months? Post too often, however, and people might get sick of having their feeds flooded with your content.
Here’s where a social media editorial calendar can be particularly helpful. Like any other online content, it can help you establish a schedule for when you share particular posts according to season or general popularity. You’ll probably have to adjust your calendar several times, especially in the earliest stages of setting up your Page, since you’ll want to check the performance of your updates in your Facebook Insights (which you can navigate to via the tab at the very top of your page).
Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.
Wondering how to schedule posts? You can either use an external publishing tool like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the “Publish” button and click “Schedule Post.”
9) Leverage Facebook's targeting tools.
Facebook allows you to target certain audiences with specific updates -- be it gender, relationship or educational status, age, location, language, or interests, you can segment individual page posts by these criteria.
Just click the small bullseye symbol on the bottom of the post you want to publish, and you can set metrics for both a preferred audience, and one you think might not want to see your content.
10) Pin important posts to the top of your page.
When you post new content to your Facebook Page, older posts get pushed farther down your Timeline.
But sometimes, you might want a specific post to stay at the top of your page for longer -- even after you publish new updates.
To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.
To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click 'Pin to Top.' It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pinned post at any given time.
11) Decide whether you want Facebook fans to message you privately.
If you want your Facebook fans to be able to privately message you directly through your page, definitely enable the messages feature. You can do so by going to your settings, clicking on “General” on the left-hand column, and then looking for “Messages” on the list of results.
We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you -- but only do so if you have the time to monitor and respond to your messages. Facebook Pages now have a section that indicates how quickly a brand responds to messages, so if you don’t want that section saying that you’re slow to answer, you might just want to skip enabling that feature.
12) Monitor and respond to comments on your page.
Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises.
13) Promote your page to generate more followers.
Now that you've filled your page with content, it's time to promote the heck out of it.
One of the first things you can do is to create an ad promoting your Page. To do that, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals -- things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”
After that, you can choose your targeted audience (similar to what you did with your promoted posts above), where on Facebook you want it to be placed, and your budget -- you can learn more about paying for Facebook Ads here.
You’ll probably also be asked to add some creative assets or copy. Remember, you’re paying for this, so choose something that’s going to grab attention, but also has high quality and represents your brand well.
14) Finally, measure the success of your Facebook efforts.
There are a couple of ways to execute this step. You can use something like the social media reports tool in your HubSpot software, and you can dig into your Page's Insights, which allow you to track Facebook-specific engagement metrics.
Here, you'll be able to analyze things like the demographics of your Page audience and, if you reach a certain threshold, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn't. You can access your Facebook Page Insights via the tab at the top of your page.
How have you set up top-notch Facebook Pages? Let us know in the comments.
How to create a business page on Facebook in 2022: step-by-step instructions
A business page on Facebook is a page of a company (similar to a business account), a brand, and any other organization. Potential customers can find your contacts, a list of services, see reviews from other users, and contact you on this page. For you, a business page is an opportunity to run ads on Facebook and Instagram, communicate with customers, as well as another way to promote.
In this article, you will learn how to create a Facebook business page, set it up properly, and use it to attract customers.
Advertising: 2Vtzqxi7Yrq
Read also : 10 best targeting courses
How to make a business page on Facebook: step by step instructions
Let's not languish for a long time and get straight to the point. We will show the process of creating a business account from a computer, if you are making a page from a phone, then the procedure is exactly the same.
Step 1: Create a business page.
In order to create a business page, you need a personal account. If you are already registered, go to Facebook, press the big plus sign on the top panel and select "Page".
Step 2: Name, category and description.
The page creation window opens. In the left part, you need to enter the name of the business page on Facebook, select a category and add a description. On the right - a preview will be available and all the changes that you make will be displayed.
Here are a few suggestions:
- Name - put your company or brand name so customers can easily find you;
- Category - Specify the category your business belongs to. You can select no more than 3 categories;
- Description - here you briefly and concisely describe ( no more than 255 characters with spaces ) what your company does. Contacts in this section do not need to be specified, there will be a separate field for them.
Finally, click "Create Page" at the bottom. After that, a notification will appear that the page has been created and you can continue to edit it here, or by clicking "Save", go directly to the page. So let's do it, and proceed to the configuration.
Setting up and designing a business page
Step 3: Cover page.
Before you put the cover, make it according to our instructions: "How to make a beautiful cover for Facebook." After, in the place where the cover will be, click "Edit", select "Upload photo" and upload the picture from your PC.
If you want to be creative, but nothing works out, you can peep ideas from competitors or take ready-made templates from services like Canva. Alternatively, you can set a video as the cover.
Step 4: Profile photo.
A profile photo accompanies all your comments and posts. Here, a personal photo or company logo would be ideal. To set a profile photo, click on the camera icon, then "Edit profile photo" and upload a picture from your computer.
After uploading, you can change the scale and position of the picture.
Please note that your profile photo must be at least 180 pixels wide and high. In order for the page avatar with your logo or text to be shown in higher quality, use a PNG image.
Step 5: Unique username.
Set a unique username - this is the part in the URL of the page that is displayed in the address bar of the browser, after facebook.com/. Click "Create @username".
A window opens where you need to enter a unique nickname for the page. No more than 50 characters without spaces, only letters of the Latin alphabet and numbers can be used. If the name is free, a green checkmark will appear next to it.
Step 6: Action button.
Here, in the page header, we immediately set up a button that will be visible to all guests of the page. Click "+ Add button".
In the window that opens, select the appropriate option. You can put a subscribe button, send a message to WhatsApp, go to the site and others. The button can be changed at any time.
Step 7: Contact information.
In the menu on the left, click "Edit", on the right, a field for entering information opens. Here, first we indicate the phone number (you can specify the number to receive messages in WhatsApp), email address and website.
Go down below and enter the address.
Specify the hours of operation. Below there are additional options that allow you to specify the operating mode on holidays.
You can also specify other data: products, price range and pages in other social networks.
This completes the basic page setup. This page can be linked to an Instagram account, it contains contact details and an action button is configured. Next, we move on to advanced settings that will allow you to use your Facebook business page even more efficiently.
Interesting: How to set up Facebook ads
How to use a business page for promotion
Template and tabs website. In particular, choose a page design template and include the necessary sections. Open the settings and find "Templates and tabs". Here you can choose the appropriate design template.
For example, if you use the cafe page template, the Offers and Jobs tabs will appear, and the action button will change to Directions.
Tip : Experiment with patterns by changing them. So you will choose the most suitable one. Then you can manually customize the template by turning off unnecessary tabs or swapping them.
Set up a welcome message
If you enable this option, every time someone visits your business page, a welcome message will automatically be sent to them. This will increase the conversion of the page and allow you to quickly build communication with a potential client.
We go to the page settings, open the "Messaging" section, find and activate the "Show greeting" item. Then click "Edit" to set your message.
Enter the text of the welcome message. The character limit is 160 with spaces. You can use emoticons and username. At the end, click "Save". Please note that the message will go to Messenger.
How to link a business account to Instagram
In the "Instagram" section, you can link a business page to your Instagram account.
This will allow you to publish content immediately on Facebook and Instagram, reply to messages on any social network, and respond faster to new comments. To communicate, click "Connect account", then you will need to log in through Instagram to confirm adding an account.
After linking the business page with Instagram, you will also have access to Creator Studio ( free autoposting and statistics service ), as well as in the Rights Manager ( copyright protection ). Also, if you plan on having both Instagram and Facebook presence, we recommend that you manage your Pages in Business Suite.
Link to WhatsApp
In the WhatsApp section, you can link a business page to a messenger and you can be contacted on WhatsApp directly from an ad or from your Facebook Page. This is handy if you're used to replying to people on WhatsApp.
To get in touch, select a country code and enter a phone number. You will receive a verification code to verify that the number belongs to you.
We also recommend setting up a WhatsApp business account to get access to more features.
Invite your friends to like it
In general, Facebook promises to remove the Like button from business pages, but even when it is removed, everyone who likes your page will remain subscribed to it. Therefore, we do not ignore the opportunity to attract the first audience. On the business page itself, scroll down a little and find a column where you can invite friends. Click "View All Friends".
In the window that opens, select all friends or those who will definitely be interested. Also, in the lower left corner there is an option that allows you to send invitations to private messages ( no more than 50 pieces at a time ). Once selected, click "Send Invitations".
There is a "More" button, you can also invite friends through it.
Follow the statistics
To keep track of how effectively the page is developing, there is a "Statistics" section.
You can access it through the settings.
Statistics provides an overview of all indicators in general, as well as detailed statistics for each metric separately ( left menu ). Here you can also download all the data, the "Export data" button in the upper right corner.
Access control
At some point, you may need to transfer control of a business page or add other team members to collaborate. For example, a sms manager who will be responsible for posting or a targetologist who will run ads.
To add new users who will be able to manage the page, go to the "Roles on the Page" section in the settings. In the "Assign a new role on the Page" field, write the username ( he must have a personal page in FB ) and select the role. Thus, you can assign an advertiser, editor, moderator, analyst, or a new page administrator.
How to delete a business page
If your organization has ceased operations or you no longer see the point in a business page, you can always delete it.
To do this, open the "General" item in the settings and at the very bottom we find the option to delete the page. We click on it, then click "Permanently delete the page" and confirm the deletion.
Conclusion
A Facebook business page is a must for marketing, whether you plan to promote on Facebook itself or not. It will make your company visible to more potential customers, as well as enhance your Instagram experience.
Useful links :
- 5 parsers for Facebook
- What to do if Facebook has blocked an ad account
How to create a business page on Facebook in 2019: step by step instructions
This article will show you how to create a business page on Facebook in 2019 and set it up correctly. Friends, now it's time to talk about such a social network as Facebook and promotion on Facebook .
How to make a business page on Facebook step by step
Step 1:
Creating a business page
In order to make a business page, you need a personal account.
If you are already registered on a social network, go in, click "Create" on the top panel and select "Page".
Step 2:
Page category
Next, we define the category in which the company page will be opened. To do this, first select the purpose for which the page is created. For a company, select "Company or brand".
Step 3:
Page name and contact details
In the window that opens, enter the page name and category. Specify contact details: city, address, zip code and phone number.
How to set up a business page on Facebook
When you create a page for the first time, you will be helped by the Helper tips.
Initially, it opens empty. For further work, it is necessary to fill it with information.
You have created a page. Facebook posted it automatically.
Step 4:
Page Cover
To start designing the page, upload the cover.
This image is 851x315. Click "Add Cover" and select an image. Correct as you like - save.
If you want to be creative, but nothing works, you can peep in other communities or take templates from Pagemodo, Canva services or turn to designers.
More related: How to make a Facebook cover
Step 5:
Profile photo
A profile photo accompanies all your comments and posts. It is necessary to think it over well in order to interest new ones and be recognized by the users of the group.
Step 6:
Description and website
Required fields include the Web address and a short description. The description will help the visitor understand what your page is about.
Step 7:
Action Button
Facebook has an interesting Add Button feature.
Its settings depend on what you want the visitor to do when clicked: contact you, play, buy, download the application etc.
