How to connect instagram and facebook business page

How to Link Instagram to Facebook Business Page - feedalpha

Instagram is one of the most used social media platforms in the world with over one billion active users. Many social media marketing managers will post an image to Instagram and then open Facebook to post the exact same image.

Posting on multiple social media platforms is a quick and easy way to get more engagement across both your Instagram and Facebook posts, but doing so can often be time-consuming. Thankfully, since acquiring Instagram at the start of the 2010s, Facebook has made it incredibly easy for you to manage everything in one place via Facebook Business Suite.

By linking your Facebook page to your Instagram business profile, you can easily share content across both platforms with just the tap of a button. But, how do you link your Instagram account to your Facebook business page? It’s a much easier process than you think. Keep reading to find out more.

Why link your Instagram account to your Facebook page?

If you’re reading this post, it’s likely you have both Instagram accounts and Facebook business pages set up, but you’re not quite sure of the benefits.

Connecting your Instagram business account to your Facebook page makes everything run a little more smoothly between platforms than when they run as two separate entities. For example, by linking your Instagram account to your Facebook page you can create one image post with one caption and share easily on both accounts at the click of a button.

There are plenty of other fantastic benefits to linking your Facebook page and Instagram account including:

Building customer’s trust

By connecting your Instagram business account to your Facebook page, your followers and new customers can have the confidence that they are dealing with the same business as they see the same quality content across both platforms.

Schedule posts across platforms

Connecting your Instagram account to your Facebook business page allows you to seamlessly schedule posts from one platform to the other. Perfect if you don’t have someone running your social media accounts!

Respond to messages quicker

When you link Instagram to your Facebook account you can manage your messages in one place. This makes it super easy to maintain a quick response time and gives you access to more inbox tools such as message filters and custom labels.

Gain better insights

When you connect your Instagram account to your Facebook business page, you can compare metrics and insights which will allow you to tailor your content and campaigns and identify where you need to improve.

Sell on Instagram

If you want to have a shop on Instagram, you need to link a Facebook business page to do so. By connecting your Instagram business account to your Facebook page, you can also sync valuable information to your profile such as a business address, website and contact information.

How to link your Instagram account to a Facebook business page – step by step guide

How to add Instagram to Facebook

If you’ve read the benefits above and don’t want to delay linking your Instagram account to a Facebook business page then our quick and easy steps below will talk you through how to link the two.

There are two main methods for linking an Instagram Business Profile to a Facebook Page.

The first one is to link your Instagram business profile to your Facebook page through your Facebook page settings. The second one is to link your Facebook business page whilst logged into your Instagram account on the Instagram mobile app.

How to link your Instagram account to a Facebook Business Page directly via Facebook Page Settings

Before you start, you want to make sure to check the following :

you are an admin of the Facebook page you want to connect to and that your Instagram is set from a personal account to a business account.
You will need to log in through your personal Facebook profile so be sure to have your Facebook login information to hand.
you will need to know your correct Instagram username and have all the login information to hand.

Then follow these steps:

Step 1: Log into Facebook and head to your page listed under pages in the left-hand menu and click page settings

Step 2: In the left menu, select Instagram and then click ‘connect account’

Step 3: A pop-up should appear prompting you to log in to your Instagram account

How to link your Instagram to your Facebook Business Page while logged into the Instagram app on your mobile

If you prefer to link your Facebook and Instagram accounts directly from the Instagram mobile app, then follow these quick and easy steps to get yourself set up.

Step 1: Log into your Instagram account and head to your profile

Step 2: Select edit profile

Step 3: Under profile information, select Page

Step 4: Follow the prompts to connect your Facebook page

Step 5: Success! You have connected your Instagram account to your Facebook page

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Link your Instagram & Facebook Page in 2 mins

Looking to connect Facebook and Instagram to share access to your Instagram profile or Facebook page?

Before you give out your login details - please don’t - there’s a much better way. Not only that, you can also easily cross-post between Facebook & Instagram and run ads on both platforms.

All it takes is a few settings. We don’t know why Facebook made it so complicated, but our guide makes it easy as pie. 🥧

Prefer a video? No problem, watch our step by step in the video below:

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What Are the Benefits of Linking Facebook with Instagram?

There are a bunch of benefits to linking your business’s Instagram and Facebook pages. It makes managing your social media smoother and provides a slicker experience for your customers:

Helps You Build Consistency

If you manage both pages in the same place, you can ensure your messaging is consistent across the platforms. You can plan posts that sync with each other and ensure that your branding is consistent.

Connected pages help you build trust amongst your audience and potential customers. If they see you posting similar content on both platforms, they will think of your brand, whichever social platform they are scrolling! You have double the opportunity to get in front of potential customers.

You Reach a Wider Audience

Not everybody uses both platforms, and the algorithms don’t show your posts to every one of your followers each time you post something. On average, only 35% of your followers will see your posts.

If you share your posts on both Instagram and Facebook, you have more opportunities to gain visibility. Someone may miss a post on Instagram but see it when they check Facebook.

Collect Analytics in One Place and Run More Effective Ads

When all the data from both your Facebook and Instagram accounts is in one place (in this case Facebook Business Manager), it makes it easier for you to spot trends amongst your customers.

You have more data to base your ad spending decisions on. This means you can create better informed ads that your audience will respond to. Woop! You also have better visibility over your budget.

You can create audiences for your Facebook Ads using data from your Instagram followers and their engagement with your Instagram profile.

Lastly, running ads on Instagram itself is extremely limited. Only Facebook Ad Manager gives you all the options for audience targeting, conversion and more. Put simply, if you’re not running your ads through Facebook Ad Manager, you’re missing out on a lot of optimization opportunities - costing you loads of money.

It’s Easier to Schedule Posts

When you link your Facebook page with your Instagram page, you can plan and manage your posts from one place. You’ll save time as you don’t have to add content to post on two separate apps.

Seamless Interactions With Customers

The other advantage of connecting your Instagram page with Facebook is you can manage all the DMs from both platforms in one place.

The Facebook inbox allows you to use filters and label messages to make it simple to see what needs to be prioritized. It also makes it easy for you to set up automated responses.

Automated Responses via Facebook

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How Do I Link Instagram With Facebook From My Facebook Page?

(Looking to connect your FB page from your Instagram App? Just click here to scroll down).

Connecting your accounts is quick and straightforward if you know how to do it. If you don’t, it can cause some confusion and frustration. There are two ways to connect Instagram to your Facebook page from Facebook.

You can do it directly through your page from Facebook Business Suite or Facebook Business Manager.

1) Linking Instagram directly from your Facebook page

1. Open Facebook and login to your account

2. Open you page, and on the left-hand side, where it says ‘Manage Page’, click ‘settings’

Select Settings

3. In the bottom left, you will see a tab where it says ‘Instagram’ —> click

Select Instagram

4. You will see a window that says ‘Connect to Instagram’

Connect Instagram

5. Click on the blue box that says ‘Connect Account’

6. This will take you to a new window where you need to login to Instagram

7. Once your login credentials are accepted, you will be redirected back to Facebook

8. Voila! Your Instagram and Facebook business pages are connected

2) Linking Instagram through Facebook Business Suite or Business Manager

The other option to connect the accounts is through Facebook Business Suite or Facebook Business Manager.

Whether it’s Business Suite or Business Manager depends which one is active for your Facebook account.

You can check this easily by going to business.facebook.com. Which one loads?

Do you see Facebook Business Manager like on the left? Continue by clicking here.

Do you see Facebook Business Suite like on the right? Continue below.

2.1. Connecting through Facebook Business Suite

To connect Instagram to Facebook via the Business Suite:

1. Start by logging into your Facebook Business Suite

2. Make sure the Business that is connected to your page is selected on the left

3. Click on ‘Settings’ in the bottom left-hand corner

Settings, all the way down on the left

4. Then select ‘Business Assets’

Select Business Assets

5. You will be given the option to ‘Add Assets’

Add Assets

6. Choose ‘Instagram Account’

Choose Instagram Account

7. You will be taken to the Instagram login page

8. Login

9. You will be redirected back to Facebook, where your Instagram account has been added. 🙌

2.2. Connecting through Facebook Business Manager

If you are on Facebook Business Manager, the process to connect your Instagram is as follows:

1. Head to your Business Settings in FB Business Manager

Business Settings in Facebook Business Manager

2. Go to Instagram Accounts on the left (under Accounts)

Select Instagram Accounts

3. Click on “Add” and login to your Instagram account

4. Once you've logged in, you're done. However, one bonus tip. If you want to run ads on Instagram, you should also connect your Ad account to this Instagram account.

5. On the same screen, click on “Connected Assets”

Select Connected Assets

6. On the screen, click on “Add Assets”

Click on "Add Assets"

6. Select your Ad Account(s) you want to connect to Instagram and click “Add”. That’s done!

Confirm which ad accounts to connect by hitting "Add".

That’s done! 🥳

3. How Do I Link Facebook With Instagram From My Instagram Account?

If you prefer to link your Facebook and Instagram accounts directly from Instagram, you need to make sure you use a Business Instagram Profile.

You can double-check this by:

1. Tapping the 3 black lines in the top right-hand corner of your app

2. Click on ‘Settings’

3. Click on ‘Account’

4. At the bottom in blue, you will have the option to ‘switch account type’

Switch Account

5. If you currently use a personal Instagram account for your business, you can switch to a Business Account.

You can always revert back to a personal account. The downside of having a business account is that it’s always public, so this does not work for private accounts.

Now, we want to link your Instagram Business Account to your Facebook page:

1. Open Instagram and login to your account

2. Click on ‘Edit profile’

3. Where it says ‘Public business information’ click on ‘Page’

4. It will open a window that offers to ‘change or create page’

5. If you don’t have an existing Facebook page, you can create one; if you do, you can link it by logging into your Facebook account.

6. Once you enter your Facebook credentials, you will choose which page (if you manage more than one page) you want to link to that Instagram account

7. You will then be taken back to Instagram, where your page should now be linked. Woo hoo!

You can double-check the page shows under ‘Public Business Information’ .

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If you want to make sure all your Instagram posts will also be shared on your Facebook page go to:

Settings - Account - Sharing to other apps

Select Facebook and turn on the toggle to share all Instagram posts automatically to Facebook.

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How do I Give Someone Access to Manage My Facebook & Instagram?

Giving someone access to your Facebook page is complicated if you do it manually, and there are several different ways to do it.

You can learn more about that in this post.

The easiest way to give someone access is with Leadsie! Ask your agency or freelancer to create a request link via Leadsie.

You click the link, log in to your Facebook account, and confirm the assets you want to give them access to.

Boom, they can start managing your Facebook, Instagram accounts immediately. 🙌

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Bonus Tip: Use the Facebook Creator Studio to Plan Posts on Instagram AND Facebook

Another great benefit of connecting your Facebook page with your Instagram Account is using the Facebook Creator Studio to plan and schedule all posts across the platforms.

Access the Facebook Creator Studio here.

Some benefits of using the Creator Studio:

You can manage both Facebook and Instagram inboxes in one place
You can also manage comments on your posts from the Creator Studio
You get insights about your posts’ performance on both channels
You can plan and schedule posts and stories and view them in a calendar
You can create different variations of posts so you can A/B test them
You get in-depth analytics of how each post performed
All posts are saved so you have a content library and can edit and reschedule old posts
You receive a summary of your estimated earnings

Setting up Facebook Creator Studio to cross post to Instagram

Of course, Facebook doesn’t make it easy here either!

In order for you (and other people you give access to) to schedule and manage posts across Facebook and Instagram, you may need to connect your Instagram account one more time:

1. Go to this link or hit the Instagram icon at the top of the Creator Studio

2. If it already shows your Instagram account here, you’re good to go!

If you see this screen or the account you’d like to manage does not appear, follow the next steps:

3. Hit “Connect Your Account” and confirm the following screen.

That’s it! You’ll now see a list of all your Instagram posts and the likes / comments.

Once it’s all linked, you only need to create content in the Instagram section of the Creator Studio for your posts to get cross-posted.

You can find the Instagram section of the Creator Studio by clicking the icon at the top here:

If you prefer to manage your content from your mobile, you can download the Creator Studio app. The only downside to this is that you can only manage Facebook content from the app, not Instagram content. Why? Because Facebook’s favorite thing is to make our lives complicated!

Give Access In Two Clicks

Now you’ve linked your Instagram and Facebook pages, it should make it much easier to manage and track the performance of your organic posts and ads on both platforms.

If you want to give access to the person managing your social media, get them to sign up to Leadsie and you can grant them access in 2 clicks. It’s as simple as that!

Get a free 14 day trial by popping in your email below.

How to link an Instagram business account to a Facebook page and what it will do

Content [show]

If you have a brand page on Facebook and a business profile on Instagram, be sure to link them together. This will not only give you four additional benefits, but also help you avoid trouble.

How to link a Facebook Page and an Instagram business profile

To do this, go to Page Settings, Instagram section and click the Connect account button.

After that, log in through Instagram, enter the login and password of the business profile you want to link.

Done, your account is connected!

Please note that in the same section at the bottom there is an option to disconnect Instagram from the current Page. To do this, simply click the "Disconnect" button.

What benefits will you get?

Linking the resources of one company means getting several significant advantages.

1. All messages and comments from both networks are now available in one window - Inbox

It is very convenient when administrators, editors and moderators can see and reply to all messages and all comments on Facebook and Instagram in the Facebook Pages section.

2. Schedule and post to Instagram from a Facebook Page

By linking these two resources, you can post to Instagram from a Facebook Page and vice versa. It is convenient to do this in the Creator Studio section. And the most important plus: you can schedule posts on Instagram. Up to this point, the issue with auto-posting on Instagram was difficult, you had to use third-party services. Read about Creator Studio in our article.

You can post and schedule feed and IGTV. And Stories are still the old fashioned way, with pens.

3. Create ads on Instagram through Facebook Ads Manager with additional features

You can create ads on Instagram through Facebook Ads Manager without linking your Instagram business profile. You may not even have an Instagram account, this is an optional condition. In this case, ad impressions in Instagram placements will be on behalf of your Facebook Page.

But once you've linked your Facebook Brand Page and Instagram Business Profile, you can:

Create custom audiences in Ads Manager based on Instagram Business Profile interactions;

Use an Instagram account to serve ads on Instagram. Your profile photo will be clickable when your ad is displayed, and users will be able to go to your Instagram.

When creating new ads, you can use images and videos that were posted on the Instagram business profile;

You can use business profile Instagram posts when creating ads in Ads Manager;

4. You can synchronize contact information between two accounts

Page administrators and editors can synchronize the phone number, email address, address from the Facebook Page and these changes will be reflected in Instagram.

What do I do if my Instagram business profile is linked to the wrong Facebook Page?

In practice, there is often a situation when you need to link these 2 resources, and the Instagram business profile is already linked to another Page.

This happens when you didn't provide a valid Facebook Page when you migrated your personal Instagram profile to a professional account. Facebook automatically created the Page, the name of the Page in this case repeats the name of the Instagram account. At this point, a Business Manager is also automatically created. This Business Manager will own the automatically generated Facebook Page and your Instagram business profile.

What do I need to do to link my Instagram business profile to the correct Page?

Unlink the Instagram business profile from the automatically created Facebook Page. If that doesn't work, try switching back to your personal profile on Instagram. And repeat the procedure one more time;
Link your Instagram business profile to the correct Facebook Page as mentioned at the beginning of this article.

For the above actions, you will definitely need a login and password from your Instagram account and administrator rights on the Facebook Page.

How to link Instagram business account to Facebook Ads

Ilkhom
Chakkanbaev, Internet marketer
Seopulses

In this guide, Internet advertising specialist Ilkhom Chakkanbaev describes in detail how an Instagram business account is useful, how to create it and why link it to Facebook Ads.

Instagram is not only a popular social network, but also an excellent channel for business promotion. If you plan to run ads on Instagram, we recommend adding an account to Facebook Ads - this will give you more opportunities for promotion and analytics.

Instagram has two types of pages: a personal profile and a business account. Unlike a standard personal page, in a business account you can:

study the metrics of promoted publications in real time;
view statistics on subscribers and publications;
add contact information, such as email or phone number;
Show additional information, such as the operating mode or address.

Why link an Instagram business account to Facebook Ads

This way you can access statistics or run ads. In addition, it will be possible to:

Simultaneously publish posts in both social networks.

Reply to Instagram comments via Facebook.

Set up ads on Instagram using Ads Manager. Now this can be done without linking accounts, but the option is available only for some countries and has limitations.

View the statistics of two sites in one profile.

First, make sure you're the administrator of your Facebook business page. You can do this in the "My Pages" tab. If you do not have access to the page you need, request it from the owner.

Let's walk through how to create a business page in Facebook Ads and a business account in Instagram, and then we will tell you how to link an account.

How to link an Instagram business page to Facebook

Step 1: create a page in Facebook Ads

If you already have such an account, skip this step.

You will then enter the page editing mode. Here you need to specify the name of the company, its scope and description of the activity.

The next step is to set up the page.

Upload a profile photo. Try to choose a good one - it will help you form the image of the company.

Add a cover photo. The cover occupies the top of the page and helps to tell users about the brand, as well as increase engagement. Therefore, the photo must be of high quality and look good on various devices.

Whatever you have added will be reflected in the preview on the right side of the screen.

Read more about creating a business page in the article.

Step 2: create a business account on Instagram

To do this, in your Instagram profile, enter the settings in the main menu. Then select "Account" from the drop-down menu.

Switch to a professional account or create a new one.

Select the area in which your company is most relevant. You can also enable the display of the selected category in your profile.

Specify the contacts by which the user will contact you.

At the next step, you can immediately link your account to Facebook Ads. Below we will tell you how to do this if you skipped this step.

Now your account has received new features: you can edit it, run promotions in it and view statistics.

Step 3: Link your Instagram profile to Facebook Ads

There are two ways to do this: via Facebook or Instagram.

Connect with Facebook

Find the Settings tab in the left menu, then select Instagram and click Connect Account.

Then, in the window that appears, sign up for an Instagram account.

You're done - your accounts are now linked.

Synchronize via Instagram

This option is convenient if you want to link accounts via your mobile phone.

Enter Instagram menu and then settings.

In your account settings, select 'Publish to other apps'.

Specify the application you want to link the account to. In our case, this is Facebook.

Select the account you want to link. Facebook Ads will offer to add it to the "Account Center" - there you can manage accounts and publish posts simultaneously on both Facebook and Instagram. At this stage, you do not need to configure anything further.

How to unlink Facebook and Instagram business accounts

Only one Instagram account can be linked to Facebook Ads. If an incorrect profile is linked or a business account is closed or blocked for any reason, then it must be unlinked. You can do this on Facebook: select Instagram in the settings and disable your account.

Now you can synchronize the page with another profile.

Useful materials about advertising on Instagram and Facebook

Webinars

Features of working with Lead Ads on Facebook and Instagram.
Optimization of advertising campaigns on Instagram and Facebook.
Learn more