How to get more likes on instagram with hashtags
370+ Best Instagram Hashtags To Get More Likes in 2022
Using top Instagram hashtags can help you extend your reach, engage your audience, boost your brand, and even please the Instagram algorithm. In order to get each of these distinct benefits, however, you need to have specific strategies in place.
Today, we're sharing how to create an effective hashtag strategy for your Instagram accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’ goals.
If you want to promote your brand or learn how to make money on Instagram, these tactics are for you. You can also check our guide on how to get followers on Instagram if you’re looking to build an audience.
Build your own Instagram hashtag strategy:
- How hashtags work on Instagram
- Most popular hashtags of all time
- Most popular Instagram hashtags in 2022, by category
- Top Instagram hashtag generators
- Types of Instagram hashtags
- Tips and best practices for using hashtags on Instagram
- Finding the best Instagram hashtags
- Instagram hashtags FAQ
Free Webinar:
How to Grow and Monetize Your Instagram Account
A free workshop with field-tested Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store.
Register now
How hashtags work on Instagram
Hashtags are attached to things you post on Instagram and become clickable phrases and topics. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it.
When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.
Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Brands can now add clickable hashtags to the profile section of Instagram bios.
Instagram Stories have a hashtag sticker, which lets you place working hashtags on your Stories. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post.
Hashtags work on Reels similarly. It helps the Instagram algorithm categorize your content so it shows in a user’s explore feed.
Users can also follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly.
Superpowered social links
Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable.
Top Instagram hashtags
- #love
- #fashion
- #photooftheday
- #beautiful
- #photography
- #picoftheday
- #happy
- #follow
- #nature
- #tbt
- #travel
- #like4like
- #style
- #repost
- #summer
- #instadaily
- #selfie
- #beauty
- #girl
- #friends
- #instalike
- #me
- #smile
- #family
- #photo
- #life
- #likeforlike
- #music
- #ootd
- #makeup
- #follow4follow
- #amazing
- #igers
- #nofilter
- #model
- #sunset
- #beach
- #design
- #motivation
- #instamood
- #foodporn
- #lifestyle
- #followforfollow
- #sky
- #l4l
- #f4f
- #handmade
- #likeforlikes
- #cat
Top Instagram hashtags in 2022, by category
There is a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point.
Below, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy.
- Best hashtags for likes and follows
- Best fashion hashtags
- Best food and beverage hashtags
- Best travel hashtags
- Best pet hashtags
- Best tech and gadgets hashtags
- Best wedding hashtags
- Best fitness hashtags
- Best holiday hashtags
- Top hashtags for Instagram contests
- Instagram hashtags for photography
- Instagram hashtags for small business
- Instagram hashtags for music
- Instagram art hashtags
- Instagram nature hashtags
- Top Instagram Reels hashtags
Best hashtags for likes and follows
- #likes
- #like
- #follow
- #likeforlikes
- #love
- #instagood
- #followforfollowback
- #followme
- #photooftheday
- #bhfyp
- #instalike
- #photography
- #l
- #instadaily
- #me
- #picoftheday
- #beautiful
- #myself
- #likeforfollow
- #fashion
- #smile
- #followers
- #likeforlike
- #followback
- #f
- #followforfollow
- #comment
- #likesforlikes
- #bhfyp
Note: No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.
Best fashion hashtags
- #fashion
- #love
- #style
- #styleinspo
- #ootd
- #outfitoftheday
- #whatiwore
- #shoppingaddict
- #beautydoesnthavetobepain
- #currentlywearing
- #instastyle
- #lookgoodfeelgood
- #fashionblogger
- #fashionista
- #fashionstyle
- #fashionable
- #fashiongram
- #fashionblog
- #fashionaddict
- #fashionphotography
Best food and beverage hashtags
- #food
- #foodporn
- #foodie
- #instafood
- #foodphotography
- #foodstagram
- #yummy
- #instagood
- #love
- #foodblogger
- #foodlover
- #delicious
- #homemade
- #healthyfood
- #photooftheday
- #picoftheday
- #dinner
- #foodgasm
- #foodies
- #tasty
- #cooking
- #instadaily
- #lunch
- #bhfyp
- #restaurant
- #healthy
Best travel hashtags
- #travel
- #nature
- #photography
- #travelphotography
- #photooftheday
- #instagood
- #travelgram
- #picoftheday
- #photo
- #beautiful
- #art
- #naturephotography
- #wanderlust
- #adventure
- #instatrave
- #travelblogger
- #landscape
- #summer
- #trip
- #explore
Best pet hashtags
- #pet
- #dog
- #pets
- #dogsofinstagram
- #cute
- #petsofinstagram
- #dogs
- #cat
- #love
- #puppy
- #cats
- #petstagram
- #animals
- #animal
- #instadog
- #dogstagram
- #doglover
- #of
- #catsofinstagram
- #dogoftheday
- #doglovers
- #petlovers
- #doglife
- #instapet
- #catstagram
- #instagood
- #cachorro
- #catlover
Best tech and gadgets hashtags
- #techie
- #latesttech
- #ilovemygadgets
- #gadgetsgalore
- #apple
- #android
- #applevsandroid
- #wearabletech
- #VR
- #mobile
- #makinglifeeasier
- #tech
- #technology
- #technews
- #gadgets
- #instatech
- #software
- #innovation
Best wedding hashtags
- #wedding
- #bride
- #weddingdress
- #weddingphotography
- #weddingday
- #weddinginspiration
- #makeup
- #weddingplanner
- #prewedding
- #bridal
- #bridetobe
- #weddingphotographer
- #weddings
- #groom
- #engagement
- #party
- #weddingideas
- #makeupartist
- #indianwedding
- #casamento
Best fitness hashtags
- #fitness
- #gym
- #workout
- #fitnessmotivation
- #motivation
- #fit
- #bodybuilding
- #training
- #health
- #lifestyle
- #fitfam
- #healthylifestyle
- #sport
- #healthy
- #gymlife
- #life
- #crossfit
- #personaltrainer
- #goals
- #exercise
- #muscle
Best holiday hashtags
- #stockingstuffers
- #christmasdecor
- #spookyhalloween
- #happyhalloween
- #thanksgivingtable
- #turkeyorham
- #valentineformyvalentine
- #happyfourth
- #newyearseve
- #newyearsresolution
- #holidaycrazy
- #holidayspirit
- #kwanza
- #hanukkahgift
- #underthetree
Top hashtags for Instagram contests
- #instacontest
- #instagiveaway
- #giveaway
- #sweepstakes
- #contestalert
- #contestentry
- #winit
- #freebie
- #winitwednesday
Instagram hashtags for photography
- #photography
- #photooftheday
- #photo
- #picoftheday
- #photographer
- #model
- #photoshoot
- #portrait
- #beauty
- #travelphotography
- #canon
- #selfie
- #landscape
- #sunset
- #fotografia
- #portraitphotography
- #photographylovers
- #artist
- #nikon
Instagram hashtags for small business
- #smallbusiness
- #supportsmallbusiness
- #handmade
- #shoplocal
- #shopsmall
- #smallbusinessowner
- #entrepreneur
- #supportlocal
- #business
- #localbusiness
- #businessowner
- #blackownedbusiness
- #art
- #explorepage
- #homedecor
- #covid
- #startup
- #entrepreneurship
- #womeninbusiness
- #motivation
- #success
- #girlboss
- #entrepreneurlife
- #handcrafted
- #local
- #smallbiz
- #homemade
- #custom
- #smallbusinesssupport
- #shopsmallbusiness
- #handmadewithlove
- #supportsmallbusinesses
- #supportlocalbusiness
Instagram hashtags for music
- #music
- #hiphop
- #rap
- #musician
- #singer
- #musica
- #dj
- #rock
- #dance
- #song
- #guitar
- #viral
- #producer
- #newmusic
- #musicvideo
- #instamusic
- #livemusic
- #pop
- #concert
- #trap
- #beats
Instagram art hashtags
- #art
- #artist
- #drawing
- #artwork
- #painting
- #artistsoninstagram
- #illustration
- #digitalart
- #design
- #sketch
Instagram nature hashtags
- #nature
- #naturephotography
- #sunset
- #flowers
- #wildlife
- #mountains
- #hiking
- #explore
- #outdoors
- #naturelover
- #beach
- #forest
Top Instagram Reels hashtags
- #reels
- #reelsvideo
- #reelsinstagram
- #reelsindia
- #holareels
- #reelsbrasil
- #reelsteady
- #instagramreels
- #reelsinsta
- #instareels
- #reelsofinstagram
- #k
- #music
- #bhfyp
- #disney
- #tiktokindia
- #videoftheday
- #instareel
- #foryoupage
- #fyp
Top Instagram hashtag generators
Whether you’re shooting for six hashtags or 30, it can be time-consuming to enter in that many characters, especially since autocorrect won’t fix hashtag spelling mistakes. Ask any social media manager and they’ll tell you, it’s not our favorite thing in the world.
Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that can streamline the process. Some we recommend include the following.
Best-Hashtags
Best-Hashtags is a simple browser-based hashtag research tool. Its algorithm calculates the best hashtags for your social content based on historical data. Simply type in your desired hashtag and Best-Hashtags will generate a list of hashtags across different categories like:
- Best related hashtags
- Top 10 hashtags based on Instagram, Twitter, Facebook, and TikTok popularity
- Low difficulty hashtags
- Exact hashtags
You can also discover new hashtags on its New Hashtags and Best Hashtags category pages.
SISTRIX
The SISTRIX Instagram Hashtag Generator is another great tool to find successful hashtags, fast. This tool keeps it simple. Once you enter a hashtag or topic, it’ll automatically show you the best 30 hashtags to use. Get more recommendations by searching other hashtag variants related to your main search.
The tool is completely free for up to 25 queries each day. If you want more searches, you’ll need to register for a SISTRIX account.
Influencer Marketing Hub
This Instagram hashtag generator is different. Rather than search for hashtags by topic, you upload a photo to the generator and it gives you hashtags to use. Notice in the following example, we placed an image from the Surreals NFT collection to see what hashtags would generate.
Influencer Marketing Hub’s generator then reveals different keywords to explore. You can select up to five keywords. Once selected, the tool reveals a list of hashtags you can use for your post.
Inflact
Inflact is another useful Instagram hashtag tool for feed posts, Stories, and Reels. The easiest way to use the tool is through keywords. For example, if you type “Paris” into the generator, it will reveal a handful of different hashtags that contain the keyword. Hashtags are broken down by frequent, average, and rare use cases.
It’s AI search tool also reveals organic hashtags or those that are often written together in the same post.
Most Instagram hashtag generators are free. If you aren’t willing to invest in a tool just for this purpose, the more affordable route may be to use a general social media tool. You can keep a document of different hashtags and use social media scheduling software like Agorapulse, Hootsuite, or Sprout Social.
You can create the posts on your desktop, copying and pasting hashtags or groups of hashtags to the caption as needed. Since all of these tools can now post directly to Instagram for you, this can save you a few steps.
Types of Instagram hashtags
Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement.
There are different types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them. Learn how to get verified on Instagram and use hashtags from your verified account to maximize your reach.
Branded hashtags
These should be listed in your Instagram bio and are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content employing them. Examples include Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop, and So Worth Loving’s #swlfamily. Use only one or two branded hashtags per post.
Location-based hashtags
This won’t apply to all ecommerce merchants, but if you have products that would appeal to local audiences, use them to your advantage. Do you sell novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience. You can also tag posts based on location to reach a specific audience in the area.
Entertainment hashtags
These hashtags aren’t meant to grow your audience, they’re meant to expand on the relationship with the audience you already have. These phrases often have little to do with a brand itself and a lot to do with the situation in the specific post. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.
Mass appeal hashtags
Mass appeal hashtags are general hashtags that can apply to almost any post. They’re frequently used, meaning they’re also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include #instagood and #lovelife.
Occasion-based hashtags
Maybe you want to remind your followers that it’s OK to have a #caseofthemondays, or to appreciate that #summerrain. Timely hashtags can be related to a certain holiday, time of year, or even time of day. Users love timely content and are likely to seek out holiday and seasonal posts in particular. The example below uses the timely hashtag #sunsout to put a product—sunglasses—in front of an interested audience.
Trending hashtags
Trending hashtags are hashtags that for any number of reasons explode in popularity due to current events, advertising campaigns, viral nature or pop culture. Hashtags go in and out of favor, just like styles of clothing and slang.
Maybe Apple has announced a new version of the iPhone, or it’s election day somewhere in the country. These trending hashtags won’t give you evergreen results, but they can yield meaningful returns in reach and interest when used correctly.
Niche hashtags
Certain products have audiences with niche interests with corresponding niche hashtags. People who are buying their own virtual reality systems, for example, are likely to be interested in all the latest technology. Customers who are interested in healthy eating may search for phrases like #organic or #eatinggreen. Use niche-specific hashtags to connect with a highly relevant audience.
Bremont does this exceptionally well in the example below. It uses hashtags like #luxury and #watchoftheday, knowing that these niche hashtags could connect them with their target audience.
Special event hashtags
Sometimes hashtags can act like beacons that alert users to special events going on with your store. Are you about to host a contest? Hashtags like #contestalert and #instagiveaway can help you find an interested audience. Similarly, hashtags like #flashsale and #BOGO can both help you find bargain hunters and signal to followers you’ve got special deals for them online.
Which types of hashtags should I use?
Not all ecommerce businesses will benefit from every type of hashtag.
A merchant with national or international reach may not have a reason to use location-based hashtags, for example, and B2B merchants with a strictly professional voice may not use a lot of entertainment-focused hashtags. That’s fine. Adopt the ones that will work best for your brand and your audience.
Free: Social Media Strategy Template
From choosing your channels to figuring out what to post, fill in the blanks to think through how you can best use social media to meet your marketing goals.
Get the social media strategy template delivered right to your inbox.
Almost there: please enter your email below to gain instant access.
We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.
Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 3-day trial of Shopify.
Tips and best practices for using hashtags on Instagram
Be mindful of the number of hashtags you use
You can use up to 30 hashtags on a single Instagram post. That answers how many you can use, but not how many you should use, which can be quite different.
There’s lots of research on this topic and various findings. A fairly consistent takeaway is that you should definitely be using a few hashtags (as in, more than one) on every post. Instagram posts with hashtags receive 70% more likes, according to a study by Agorapulse.
As for precisely how many hashtags work best, the data is inconsistent. Some marketers swear by using just two hashtags, while others use all 30. In reality, the sweet spot for a single post may only be something you can uncover through testing.
Should my Instagram hashtags be visible?
Nobody wants to read through 30 different hashtags, or even six for that matter, just to get to the content. Big blocks of difficult-to-read text also look visually unappealing.
Because of this, many brands opt to hide the bulk of their hashtags by strategically placing them below the See More option. Some will even take this a step further, adding significant extra spaces outside of the See More in order to aesthetically remove large chunks of hashtags from the rest of the description. Other brands will add hashtags in a separate comment on the post, but this may cause the hashtags to lose effectiveness.
For most brands, the best option is simply to make sure that your hashtags are separated by at least one line from the caption and are hidden under the See More option. This keeps the focus on your caption, increasing the likelihood that it will be read. It also looks cleaner.
The exception is if you’re using one or two hashtags for branding or entertainment purposes. In this case, leave them above the fold, if necessary, and make sure they’re listed first or written in line in your Instagram caption. That way, users are more likely to read them.
Although you may see this happening, there’s no reason to use more than one line of separation for hashtags. If users click on See More, you don’t want them to have to scroll forever to get to the comments, because there’s a good chance they won’t continue and leave a comment of their own.
Conduct Instagram hashtag research
Hashtag research is a key part of distribution on Instagram. It can help you identify the most high-performing, popular hashtags, give you new ideas for hashtags you wouldn’t have thought of on your own, and help you to identify trending hashtags.
There are several different strategies you can use to conduct hashtag research, whether you want to grow your list or find new trending topics. Let’s take a look at each.
Scope out Twitter
If you want to look for trending hashtags or trending topics that are relevant right now, Twitter can give you an edge. It has a trending topics section, where you can see what people are sharing.
Note that hashtag usage on Instagram and Twitter is different, and trending Twitter hashtags are more heavily focused on news. Keep that in mind and use it for research purposes instead of copying and pasting hashtags blindly to Instagram.
Check out your competition
It never hurts to see what your competition’s marketing strategy looks like, and that includes their hashtag strategy. Look for trends in which hashtags they’re using and you might get a few ideas for phrases you want to add to your roster, too.
Monitor influencers
Influencers—including micro-influencers—are called influencers for a reason: they already have an audience and people actively look to them for advice, inspiration, or expertise. It’s not surprising that these Instagram profiles may have mastered their hashtag game and found the best performing terms out there. Take a look, and don’t be afraid to snag a few that you like.
Free Webinar:
How to Grow and Monetize Your Instagram Account
A free workshop with field-tested Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store.
Register now
Avoid banned hashtags
Did you know that there are such things as banned hashtags on Instagram? They aren’t even necessarily swear words or outright obscenities—though those definitely make the list.
Instagram routinely “bans” hashtags that it detects are used frequently alongside some sort of illicit content. Some of these aren’t surprising, like #nasty, but others like #fitnessgirls and #tgif could be used for perfectly innocent reasons. Instagram won’t post new content to a banned hashtag’s feed, if the feed even stays up at all.
Hashtags can be banned permanently or temporarily, and when you use them, your posts could be shadowbanned. This means that they may not show up in your followers’ feeds, and they may not appear when users search for other hashtags attached to the post. All in all, using a single banned hashtag can unravel all the work you did on a post.
When compiling hashtags that you want to use, check out the full list of hashtags that have been banned on Instagram.
Measure your Instagram hashtag strategy
All marketing efforts should be measured whenever possible, and that goes for hashtag strategies, too.
Hashtags can be much more difficult to evaluate on your own, especially if you have groups of them on posts. This can make it difficult to know which are working and which aren’t pulling their weight. Fortunately, there are several ways to measure the impact of your strategy.
First, take a look at the overall growth of your channel. You can do this with Instagram’s analytics, though many third-party social management platforms will offer more detail.
See if impressions, reach, and likes go up for your profile and posts. Significantly, how many accounts have you reached through the Discovery channel? Are there big changes since you’ve adapted the new strategy? You should see month-to-month increases. If not, it’s time to adapt.
You should also be using hashtag research tools to monitor the hashtags you’re using regularly. Make sure their popularity is trending up over time and not decreasing. You can use tools like Keyhole to track your branded hashtag and to see the reach, impressions, and overall use from other profiles. This can help you evaluate how much your branded hashtag is helping you, and if it’s gaining traction organically.
Third-party tools can also provide data about your hashtag usage and their results. Sprout Social has excellent hashtag data, showing you the hashtags that yielded the best engagement and which you used most often.
Finding the best Instagram hashtags
Instagram hashtags are an essential part of Instagram marketing. If you combine your hashtag tactics with a strategy that focuses on how to get more Instagram followers, you’ll see an immediate lift in likes, comments, and followers.
If you don’t have a strategy in place, your marketing may not be reaching its full potential on the platform. Use the tools and hashtag suggestions detailed in this post to form your own list of high-performing hashtags that will extend your reach and keep your audience engaged, and remember to switch them up based on your analytics tools for best results.
Illustration by Eugenia Mello
Ready to create your business? Start your free trial of Shopify—no credit card required.
Instagram hashtags FAQ
Which Instagram hashtags get the most likes?
- #likes
- #like
- #likeforlikes
- #instalike
- likeforlike
- #comment
- #likesforlikes
What are the best Instagram hashtags?
- #love
- #fashion
- #photooftheday
- #beautiful
- #photography
- #picoftheday
- #happy
- #follow
- #nature
- #tbt
How do I use hashtags on Instagram?
Use Instagram hashtags to put your posts, videos, or Stories in front of your target audience, even if they haven’t interacted with your profile before.
Is 30 hashtags too much?
The maximum amount of hashtags you can use in a post is 30. But you may not need to use 30 hashtags for every post. Consider using a maximum of five or six to not look spammy.
7 Ways to Get More Likes on Your Instagram Ads
So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes!
Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to use Instagram as a marketing platform in the first place.
Take a deep breath – you haven’t pulled out all the stops just yet. There is likely a huge sea of likes and future followers that are waiting to be exposed to your breathtaking Instagram ads, they just haven’t had the chance yet. After all, Instagram is a popular place, with so much competing content that it can be hard to get in front of all the other distractions. Never mind your business competition, you’re also competing with users nieces, nephews, and college roommates, after all!
Luckily, I’ve got a few tricks for you today. Here are seven effective ways to get more likes on your Instagram ads!
#1. Be Strategic with Your #Hashtags
Yes, I know that you know how critical it is to use hashtags on your Instagram ads, but how many? And which hashtags would be most beneficial for that particular ad?
These are questions that you need to ask before blindly hashtagging every somewhat relevant word you can think of.
Instagram hashtags are so incredibly useful because they allow people (outside of your existing followers) to discover your posts, but in order to find the right people you need the right hashtags.
Be sure to choose hashtags that are popular, but not too popular, so you don’t get lost in the shuffle. Conduct hashtag research by simply typing in a few words in the Instagram search bar to see which hashtags Instagram autogenerates (see screenshot below).
Pay attention to the number of posts that hashtags to determine some ideal ones, and remember that you’re not aiming for the highest number. “We estimate that a post to a hashtag with 10 million posts on it will be pushed out of the first 9 posts in the feed in about 3 minutes,” says David Christopher at the Tailwind blog. “That’s not a very long time to accumulate engagement from the hashtag.”
Another great way to research on Instagram is to see what hashtags your competitors or partners are using. Also don’t be afraid to use other tools for hashtag research. A few to check out include Websta, Archie.co, Hashtagify, and Hashtags.org.
Related: 157 Authentic Fall Hashtags to Harvest More Customers
But how many hashtags is too many? Before conducting the research it’s important to have a target number of hashtags in mind. Luckily, TrackMaven analyzed 65,000 posts and found that 9 hashtags is the ideal number for highest post engagement. They also found that longer hashtags often perform better.
#2. Run a Contest or Giveaway with a Popular Partner
Running a contest or giveaway on social media probably isn’t a new concept to you. Contests are one of the best ways to up post engagement because people LOVE free stuff. If you’re offering a month’s supply of free wine or a free tropical vacation, I will easily like, share, or even repost your content just for the chance to win.
But is the effort of organizing and running an Instagram contest worth the return if you only have a few followers? This is where partnering with a business that has already built up a big following is going to supercharge your contest efforts and actually gain your Instagram ads likes and your account followers.
Check out this awesome example for a local restaurant in my neighborhood above. Since I’m already a loyal follower of Loco Taqueria, I saw this exciting offer for a 20K giveaway. How could I resist entering this? Then I noticed that the terms of applying were to follow or tag Drink for Taleza, a brand that I had never heard of before. What an incredible way to help both parties gain more likes and ad engagement.
Also: If you’re a restaurant trying to get noticed, check out Gordon Donnelly’s great tips for marketing a restaurant on Instagram.
#3. Run Ads When Your Audience Is Most Active
Instagram has this incredible feature that allows you to schedule when your ads appear. The ad-schedule feature (which is only available with lifetime budgeting) is a great way to advertise to people at the right time.
Via CoSchedule
If you know your audience well, this shouldn’t be too hard to determine, but trial and error can also work here.
Think about your vertical. If you are an online retailer, when do people typically shop for clothing online? Or if you’re a car dealership, what days of the week do you see the highest spike in website traffic or foot traffic? Of course it is critical to think about when your audience is most likely to spend time on Instagram. Asking these questions is a good place to start.
If you are not using a lifetime budget and would still like to schedule your ads, there are other ways to do it. Take advantage of free ad scheduling tools like Hootsuite and Buffer, which also offer lots of other tools to help manage and grow your social audiences.
#4. Post Instagram Stories Regularly
What do Instagram stories have to do with increasing your ads’ engagement? This Snapchat-like feature allows brands to post a video or image that lasts for 24 hours. And while Instagram Stories may not be directly connected with your ad (unless your ad is a story!), many Instagram users have reported that stories help increase their brand engagement on Instagram.
Instagram stories are also just another way to increase your presence on the platform, so try increasing the number of stories you share or even try running an Instagram story ad to see how the engagement compares to other ad formats.
The other major benefit of Instagram Stories is that this feature allows your brand to be featured on Instagram’s Explore page where users go to find new content. Instagram chooses accounts to be featured on this page based on the accounts you already follow and the posts you engage with. To get featured on this page you of course need to create more super-engaging Instagram Stories.
The benefits of being featured on the Explore page will likely tie to an increase in likes and engagement on your other posts as well.
#5. Ensure Your Audience Is Targeted (But Not TOO Targeted)
Similar to Facebook, Instagram allows you to build a very targeted audience for ad campaigns. There are several segmentation options including location, age, demographics, interests, behaviors, connections, custom audiences, lookalike, and the list goes on.
Many advertisers may breeze over this option, leaving their audience far too broad and leading to so many irrelevant individuals being exposed to your brand. Others may overuse their ability to pin-point an audience and layer on far too many specific targeting options, giving you a tiny end audience. So how do you strike the perfect balance?
Luckily, when configuring your Instagram advertising campaign through Facebook’s ad platform there is a handy guide that allows you to see if your audience is too broad or specific (pictured below). You should aim to be in the middle of the green zone to hit just the right amount of relevant people.
#6. Make Your Ads More Visually Appealing with Free Tools!
I can still remember the first time I began filtering photos with Instagram’s built-in features. I was amazed at how I could take a so-so image and change it into a glowing masterpiece. I could make myself look tan in the dead of a New England winter – what could be better than that?
As it turns out, there is an entire industry of tools that allows for even more advanced editing options to turn your Instagram ads into the most engaging images they can be.
A few good ones to try out include VSCO, which allows you to give photos double exposure; Wordswag, Typorama, and Over, to add engaging text to your images; Enlight, which allows for some crazy creative editing capabilities (see below), and the list goes on.
Aside from increasing the likeability of your ads, the greatest thing about these tools is that most of them are completely free! To discover more cool Instagram editing tools, check out this post.
#7. Join an Instagram Pod
Instagram what? This was my first reaction before being educated about Instagram pods, which are pretty fantastic. An Instagram pod is a group of like-minded Instagrammers who share strategy tips and tricks and help promote each other’s content.
Typically pods are composed of roughly 10-15 Instagrammers, who communicate through Instagram direct messages, and every time a group member publishes a new post they share it so that the other group members will like it and comment, encouraging others to engage.
How do you join one of these so called pods? It is by invitation only, so networking is key, but some other ways to discover pods include joining Instagram-themed groups on Facebook, like Instagram Marketing Mastermind or The Gram Gang.
In summary:
7 Ways to Get More Instagram Ad Likes:
- Find and use the right hashtags
- Partner up and run a contest or giveaway
- Schedule your ads to run during peak engagement hours
- Get more active with Instagram Stories
- Adjust your audience size for better targeting
- Use free tools to make your ads more appealing
- Join an Instagram pod
Now that you’ve learned some tips on how to increase likes on your Instagram Ads, go forth and make 2018 your most likeable year yet!
TOP 16 ways to get likes on Instagram: fast, free, a lot
Likes on Instagram are one of the main goals of any account, from a simple user to an online store. But why? Likes are an indicator of coolness, success, if you like. Companies that promote their products and services need likes to earn money, win an audience and brand loyalty. For bloggers, a large number of likes helps in promotion and popularity, as well as in attracting potential advertisers.
Therefore, without preludes - I have collected for you the most popular ways to get likes on Instagram with and without services.
how to get likes through services
Another way to get likes is cheating. But, we do not approve of this method, because apart from a beautiful figure you will not get anything. And besides, this beautiful figure will resolve within a week. As a result, all the cheated subscribers will either run away or simply lie dead weight, bringing absolutely nothing to your account.
In the first table, we have collected the TOP of proven services that you can safely use.
Service | Free version | Cost |
TmSMM | Yes | from 0.19 ₽/like |
Likemania | No | from 0.14 ₽/like |
TapLike | No | from 0.5 ₽/like |
LikeInsta | No | from 0. 40 ₽/like |
PrSkill | No | from 44 ₽/1000 likes |
In the second table you will find exchanges that will help you not only get likes on comments and posts, but also earn money on them.
Service | Free version | Cost (per like) |
Socpublic | No | from 0.2 ₽ |
Unu | No | from 1 ₽ |
TaskPay | No | Non-fixed |
VKserfing | Yes | from 0.1 ₽ |
Buy a small number of actions. It is better to spread the process over several days. This will protect you from blocking and suspicion from subscribers.
Important. Using wrapping, you do not see the real picture of which post is entered and which is not. You just create the illusion that everything is super in your account. Therefore, do not abuse, but look for real problems and solutions.
how to get likes yourself
Likes cheat services are an easy method, but not the only one. There are other ways to get likes on Instagram without cheating. But they are more likely to help attract an audience to your profile and at the same time increase the number of followers on Instagram. The rest already depends on how you manage it: the quality of the content, expertise, design, etc.
1. Quality content
Content quality is the first thing you should worry about if you want to collect hundreds or even thousands of likes. It is not only about a beautiful picture, but also about the text. It should be informative, without water and, of course, it should attract the eye and desire to read everything to the end. If you lack writing skills, then you can hire a copywriter whose job is to write quality posts.
As for the visual, the opinions of Instagram experts differ on this matter: some believe that the photo and text in one post should be inextricably linked, others argue that the main thing is that the photo does not stand out from the overall picture of the profile. In any case, the photo should be aesthetic, eye-catching, but not pretentious.
2. Keywords and hashtags
Another way to attract an audience and, accordingly, likes, is to use keywords and hashtags. But first things first.
Keywords are the very words by which potential subscribers can find you. For a clothing store, these are "dresses", "shoes", "suits". For a flower shop, this could be words like "bouquets", "flowers", etc.
Previously, it was enough to clearly define the topic of the blog, write who you are and what you do, what the blog is about, and so on. However, it is not suitable for beginner bloggers. You need to come up with a capacious description that will make your account unique and evoke emotions. Do not get carried away with writing in a hat, be brief, but understandable. In addition, Instagram only skips 150 characters.
On the left is an example of how not to fill out a profile header, on the right is an ideal profile headerAs for hashtags, their use will help increase coverage, “fly in” recommendations and, of course, attract new subscribers. Of course, this will work if the hashtags are relevant to the topic of your post.
Do not overuse high-frequency tags: your post will be lost among thousands of others. It is advisable to use low-frequency tags, under which there are at least 10 thousand tags and mid-frequency - from 10 to 500 thousand. They belong to niche search and are more likely to attract the target audience.
Thematic hashtags3. Geotags
Geotag all your posts. On the map, this will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be placed by your clients (not necessarily bloggers) who maintain their Instagram pages for friends and acquaintances. The person will see the mark on the map, read the post, look at your profile and, if he likes it, subscribe.
Even if you don't have a business, geotagging still makes sense. They help users who are interested in the life and blogosphere of the city. But the main factors determining whether a person subscribes or not remain the thematic niche of the profile and the quality of the content. Subject to all these conditions, this is a great way to gain targeted followers on Instagram for free.
An example of a geotag in a publication4. Time of publication
The question is quite broad. However, we can say that the timing for publishing content directly depends on your audience. What are we talking about? To determine the best time to post posts, you must form a portrait of your target audience: gender and age, geolocation, what she is interested in, and so on.
For example, you own an online cosmetics store. Your target audience is mostly girls from 18 to 24 years old, students. It is logical that they will not be active in the morning, which means that there is simply no point in publishing content at 9 or 10 am: the coverage will be minimal.
Based on your target audience, the optimal time for publishing posts can be considered the period from 17:00 to 22:00, since at this time the audience will be most active. If your audience is quite wide - mothers on maternity leave, students, teenagers, etc., then the only way to find the right time is to experiment. Post at 12:00 one day, post at 17:00 the next day, and so on. Then track the activity in the profile statistics and choose the best time to post.
Related:
Instagram statistics: how to see + 52 metrics5. Posting in different formats
So that your subscribers do not get bored, dilute your feed with different post formats. You will see that the activity on your publications will increase.
- Carousel
Why is it necessary to do it now? Yes, just to keep the user on the page longer and show Instagram, they say, look at what good content I have, they spend a lot of time on it.
The Instagram carousel allows you to break the boundaries of the standard social network image format and, as it were, expand the screen. Thus, you can upload panoramic photos and they will not look cropped.
An example of a seamless carousel on Instagram- Video
And in general, the approach to video content. Agree, they noticed behind themselves: they stumbled upon a video - even in an unfamiliar account - and froze. Why? Because it's beautiful, cool, cool transitions, bright shots, etc. So if you really care about how to get more likes - invest in this business: hire a specialist and do not spare money. Or read about how to edit video on Instagram.
- Reels
Facebook on Instagram has its Tik Tok analogue - Reels. In this section, you can post videos lasting from 15 to 60 seconds. Track trends, participate in challenges. Here you will find an audience and draw attention to the blog.
Instagram seeks to promote a new content format. The algorithms of the social network are more favorable to videos made in Reels and display them more often in recommendations.
Reels section on Instagram6. Target
Targeted advertising is a useful tool that allows you to target an audience that may be interested in your product or profile. We will not talk about targeted advertising in detail here, we have already written articles about this.
I can only say that in order to get a bunch of likes, you can promote your photos, and select transitions to the profile as the target action. So users will like your other posts.
Related:
Targeted advertising: 5 types + description (instruction)When setting up a target on Facebook, do not forget to clearly indicate the terms of the advertising campaign and limit the budget. Otherwise, FB will drive you into debt, constantly writing off funds for advertising.
Note. If you will set up different targeted advertising, I recommend doing this through the service Getuniq . The passage of moderation is easier, and there is also a bonus when replenishing the budget. But about this shhhh
7. Advertising with bloggers
Native advertising format is now popular, when a blogger does not directly talk about you, but reposts any of your publications or leaves something like a post-review, where he mentions your profile . Blogger subscribers rely on his authority and go to the specified account. And they like it, of course.
Life hack. If you want a guaranteed result, then discuss the terms of cooperation and submission with the blogger in advance. But before launching an ad, be sure to request the blogger’s up-to-date statistics and check him for cheats, for example, in LiveDune.
8. Repost posts in stories (and old ones too)
A very useful way to collect more likes is to repost posts. This will work effectively: some subscribers may simply not notice your new post due to Instagram algorithms, so it is useful to duplicate the post in stories.
Reposting old posts will not hurt either: it will help to collect additional likes from your new subscribers and increase the coverage of publications.
9. Cross-posting
If you want your brand to be on several platforms at once, but there is no time to create original content, then cross-posting will come to your aid. To make it clearer, cross-posting is the automatic or semi-automatic placement of one message on several sites and services.
Example of cross-posting in social networksHow else can you get likes?
Ways to get likes are not limited to a standard set of points, so below I have selected for you methods that are no less effective than those that we have already listed.
1. Hype, trends
Follow the news and build your posts based on them, express your position. If you react quickly, you can collect the asset in your account.
Kings of Hype Oksana Samoilova and DjiganLife hack. No need to “build happiness on someone else’s misfortune”: be constructive and don’t hype on tragedies. Ask subscribers to express their opinion with likes and comments.
2. Audience Engagement
The good old "like like a brother" or "repost please" has not gone away and still remains one of the easiest ways to raise an asset. In the end, there is nothing wrong with asking your audience for help in case your asset sank. Just in case, I leave for you an on-duty phrase that works with a bang: "Support me with a like if ...." ;)
3. Bloggers commenting
about publications in order to respond quickly and have time to check in during the active time of the post. Read it and write your opinion on the topic.
Life hack: Use subtle humor in the comments, it always works well for the audience. In addition to the post itself, comment on the opinions of other users to draw more attention to yourself.
4. Mailing in Direct
To purposefully attract the attention of your audience to the post, you can use sending messages in Direct. The content of the messages can be different: ask people to like or describe your offer. Newsletter can be done both manually and with the help of services. We wrote about all this in detail in the article.
Related:
Direct mailing: 30 services + 4 steps how to make Direct mailingJust don't get too carried away with such mailings. Firstly, quickly discourage users from yourself, and secondly, for non-compliance with the limits, you run the risk of flying into a ban. Per day from one account it is permissible to send 70 letters to subscribers and 50 letters to users who are not subscribed to you.
Interesting. You can optimize communication with customers on Instagram using MyBotan. The chatbot will automatically send a welcome message, talk about promotions and reply to messages. And also, save data about the client and his applications. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan
5. Contest
Try running a contest among your subscribers. Play a gift, and indicate likes as conditions for participation. By doing this, you will well increase the involvement among your subscribers and will be able to attract new ones.
Related:
Contests on Instagram: how to run + secrets of engagementLife hack. The time of the competition should be such that everyone has time to participate, but not too long, so that people do not get tired of waiting for the prize. Optimal 5-7 days.
6. Giveaway and Liketime
Giveaways are an activity when bloggers/shops gather, donate gifts to participants and raffle them among the most active. Budget and duration vary. To get the coveted likes, become a sponsor of the giveaway.
Life hack: Choose giveaways that guarantee no more than 25% of your current audience. This will save the engagement rate. That is, if you have, for example, 10 thousand subscribers, then the maximum give for you is with a guarantee of 2500 people coming. The organizers of quality giveaways can be found on Telegram.
Liketimes are often held by bloggers, and usually the conditions are as follows: like a certain number of publications, comment on the publication, go to the page of the one who commented before you and be active there.
Life hack: Participate only in those activities that take place at the moment. For example, the lighttime started an hour ago, the correspondence in the comments is active. You can participate. If a post with a like time was posted two days or a few hours ago, the chances of getting your likes in response will be less.
7. Activity chats
Activity chats - communities where people who want to get likes and other activity get together. You like - and you like in response. You can find them on Instagram itself, but it’s more convenient to do it through Telegram, there are many similar chats. Read more about activity chats in our article.
By the way, if you didn't know, you can still see who likes whom on Instagram
Related:
Instagram activity chats: how to find + FAQLife hack: Join chats with about 20-50 members. This increases the likelihood that people completing tasks will not be repeated, and you will receive likes from different users. And one more thing: do not join 20 chats at once. You simply will not have time to be active everywhere. Better choose a couple with simple rules without instant blocking.
Briefly about the main thing
In summary, we can say that the number of likes directly affects the life of your Instagram account. The more likes - the more popular your account, which means that the chance of being noticed by advertisers increases. The same applies to those who do business on the site - a lot of likes means trust and loyalty to the brand.
Accordingly, no matter what way you choose to collect likes, first of all pay attention to the content that you publish. Yes, the services will increase your likes, help you bring your publication to the TOP, and other ways will attract subscribers. But this will all have a temporary effect if you do not pay attention to the quality of your posts.
And here we come to the rescue again, read our articles, promote your profile and collect your cherished likes.
Related:
Get 1000 followers on Instagram: 16 waysHow to get a lot of likes on instagram effortlessly • Instagram followers
Each post is a short story about someone or something, and I really want to see a lot of hearts, and today a few words about how to get a lot of likes on instagram . Let's start by looking at your existing account, what the feed looks like, what is written on the business card.
We are all different, with different ideas about beauty, and our account should emphasize fine taste and sense of beauty , have a little humor and not overload with information. Because in the future it promises us not only a lot of likes, but also live subscribers, additional comments.
Having in the arsenal of ideas about what should be, we must not lose sight of the main thing - for whom we will fast.
Who is our target audience who follows your feed updates and watches stories .
This fact is very important and here is why - knowing your target audience, you will immediately understand where to move and develop further, what content is interesting to subscribers and how to promote it . Determining your target audience is an endless process, as the number of subscribers grows, the audience expands, and therefore you have to adjust
Proven ways to quickly get the right number of likes and subscribers:0317 MoreLikes
Let's start with a simple, obvious, but very important content - content. Beautiful photos provide the most likes and new followers. You do not need to be "seven spans in the forehead" to understand that there are more likes on beautiful photos. Check the sharpness, get rid of flaws and select a lighter photo.
Checked, light photos get 20% more likes than dark ones.
It's best to post photos during the week, again observations show that posts posted in 9 get the most hearts0135 Wednesday-Thursday. For the same reasons, try to use a photo where the face is visible.
As far as filters are concerned, some approve of their use, while others consider them unnecessary. It all depends on the target audience and the published materials.
We use the maximum of tools when preparing a publicationLike exchanges are a great way to increase the number of hearts under your post. There are sites where completing tasks you get points, after which you can wind up your indicators. Any system has pros and cons , cheating with the help of tasks is no exception.
You get real users for free - that's a plus of of course. After some time, there will be replies. If in doubt, try it, because you can always refuse.
- addmefast quality resource. Cheating of many indicators in many social networks. The only inconvenience is that the website is in English. Consider the region when you wind up followers.
- bosslike site with similar features. The list includes the main social networks for cheating indicators and a convenient Russian-language interface.
"Be simple and people will reach out to you" simple and very precise words. A concise and understandable caption for the photo, which complements the meaning of the photo, will make readers like and bookmark it. Do not write a lot of text , large signatures scare away and they are more often scrolled through without putting Like author.
Avoid putting a lot of text on the photo itself, statistically this reduces the number of likes.
It is generally worth experimenting with text more often. Ask questions, seek contact with followers, and most importantly - answer everyone. A monosyllable or a detailed answer, regardless of whether the person likes you or not. Attention is pleasant to everyone, the feeling that you have been listened to can give much more.
Ways to get more likes
Start with a mass distribution of likes. Massliking is an old method, but it works. Nobody promises thousands of subscribers in two days, at the same time, this method has undeniable advantages: availability (no cost) , you get along with reciprocal likes . And with the reservation live subscribers , your immediate target audience.
Initially, likes are given to everyone, after a while, posts are viewed with a focus on their interests. We remember the used hashtags, geotags, channel design. As a result, you have a general idea of accounts with similar topics and their number. And now you can offer something special and unique.
In my opinion, there is a downside to using hashtags. And it lies in the fact that a large number of special hashtags will dissolve your photo among hundreds of similar posts. After all, everyone wants a lot of likes.
Gaining likes in stories
Stories are a great opportunity to interact with subscribers and increase your performance. You can declare a simple draw . In stories there will be an announcement and conditions, the draw itself will take place in the main feed.
- Without much trouble, you can ask everyone to like the last photo and randomly choose the winner(s).
- You can complicate the conditions (put likes on certain posts), increase the time of the draw (for example, two days / week) there are many variations, in the end it all depends on you and on specific goals.
Another good thing about a story is that it attracts an active audience. It's no secret that now there are a lot of accounts who post photos a little, but regularly look through the feed of subscribers and their stories. Regular stories with links to posts in the main feed are a great way to get likes absolutely free.
Hashtags for likes
Hashtags are a special category. They make it easy for to find your post among the thousands posted at that moment. They also determine the category of your publication, which means that with good performance (a lot of likes, comments, views, if there is a video), they are displayed in TOP results for for this request. In this regard, a very handy thing.
Do not abuse, their excessive number only repels, who is interested in the post and a bunch of #? That's right - no one. 4-6 hashtags, preferably with a low-frequency query, duplicate in a foreign language.
There is a little trick.
We prepared a post for publication, added text to the description and selected hashtags, and then publish it. You wait a few minutes, having collected the first likes, edit the description and add other hashtags (always similar in theme), and delete the old ones. Then re-publish and, after waiting a few minutes, change the description again. This way you will be able to collect the likes to the maximum.
Foreign language hashtags significantly increase the number of likes, subscribers, views. Especially when it comes to Korean hashtags. It is not clear how it works and what it depends on.
On a personal example, I’ll say that three Korean hashtags for four of my posts brought me 5 additional subscribers (Korean, of course) and about 20 likes for 4 posts from them . Knowing the language helps out, but if there are difficulties, Google translate will always help .
Use of German and English in registrationIn , the high-frequency hashtag - that is, there are more than 50 thousand requests for it. It will not be easy to break into the TOP of the issue for this. For example, #dress has 15.2 million requests, and #newdress has 3. 6 thousand. Thus, by putting down the first option, your post will flash for a second in the general feed and disappear, and the second option will allow you to reach the TOP with minimal effort.
High frequency hashtag Low frequency hashtagUse your own hashtag. This will help everyone to find you among the many instagrammers, emphasize your individuality.
Geotags for likes
Geotags are convenient for promotion in a certain area. If your target audience is limited to specific geographical areas, then geotags are the best promotion tool.
Not everyone indicates geotags under the publication, however, in the search results, along with accounts, hashtags, geotags are also shown (if there are any for this query). Your task is only correctly arrange and use , then your publications will be visible to a larger number of users, and means likes will be added.
The advantage of geotagging is that you interact directly with the target audience. Today, this fact solves a lot and allows you to solve several problems at the same time: gain a lot of subscribers and become popular.
Comments and interaction with the audience
Young, newly registered account with 2 posts and 10 followers is not the easiest start. It is difficult to attract new subscribers with interesting content, and even more so to make them generous with likes when there is nothing else to attract. There are not many places to talk.
In this case, we take all our potential as an interesting interlocutor and go to comments under the posts of the more famous and popular . Do not suffer from megalomania, under the photo where already there are 5000 comments , your comment may be lost. Use the discussion form of the conversation. Comment not only on the author's post, but also on other answers to this post.
Be sure to like commentators who replied to you. Who knows, maybe they will be interested in the person and go to your profile.
If you have something to be proud of in your feed, but want more - design publications so that you involuntarily have a desire to answer:
- Open questions for open answers.
- We ask subscribers for advice.
- We play, organize marathons and hold contests.
Don't despair if no one immediately rushes to write to you. Wait, chat in feeds with more popular instagrammers. If you asked a question in your publication, then take the trouble to answer everyone, no matter how much was written and whether you like the questions or not. You asked if subscribers love attention. Be honest nobody cares about lying.
A few tips on how to get a lot of likes on Instagram will help you become more popular and effortlessly get the audience's attention and approval in the form of a mass of hearts under each of your publications.