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How to bump instagram posts


How to Get Your Posts at the Top of Instagram's Feed

You post and post on Instagram, hoping that the frequency of your posts will increase the chances of your content appearing in your followers’ feeds. You schedule posts to publish often, and you’re feeling on top of your game.

I have some sad news for you: you can post as often as you like and still not appear in your followers’ feeds if you’re not posting the right type of content. Why? Because Instagram’s new algorithm no longer works chronologically. Relevance is the new driving factor.

How Does Instagram’s Algorithm Work?

Instagram’s new algorithm displays content in feeds that is relevant and meaningful to the individual user. This wasn’t always the case, however. Previously, before 2016, Instagram’s algorithm ordered posts chronologically in feeds; it did not prioritize content based on relevance. With the old algorithm, the frequency of your posts did matter because the algorithm functioned as a first come, first served system.

Instagram found a flaw in this chronological system, however: users were missing the posts that they cared about because incoming, chronological posts were pushing them lower and lower in feeds. To solve this issue, Instagram altered its algorithm to prioritize posts that are considered more relevant and meaningful to each individual user based on previous activity and engagement with certain types of content. For example, if you have a history of liking posts by your mom, Instagram will show content published by your mom in your feed over posts by a distant friend with whom you rarely interact, even if that distant friend published a post prior to the time your mom published hers.

But what specific information does Instagram’s new algorithm consider when prioritizing content in users’ feeds? It all comes down to these four factors:

  1. Number of Engagement on Posts (likes, shares, and comments)
  2. Relationship with the Instagram User
  3. Time of Post
  4. Profile Searches

By understanding these four factors, you are well on your way to moving up on Instagram’s feed.

Number of Engagement on Posts (Likes, Shares, and Comments)

If quality pushes your content up in feeds, you may think that you simply need to polish your content. Well, it’s a little more complex than that. Engagement plays a big role in what Instagram’s algorithm considers relevant for users.

Say you post a photo. Instagram will first show it to a small percentage of your followers. Then Instagram looks at specific engagement activity, such as likes, shares, and comments, that your photo receives, as well as how quickly people engaged with it. Next, Instagram compares your photo’s engagement performance with that of posts you published previously at similar days and times. For example, it will look at a photo you shared at 5 p.m. on Saturday and compare its engagement performance with a previous photo you also shared at 5 p.m. on a Saturday.

The more engagement your photo has, the higher it will appear in the feeds, the more exposure it gets, and the longer it will stay on the top of users’ feeds. In contrast, if your photo receives little to no engagement, it will drop to the bottom of feeds, if it’s even shown at all.

Posts with high engagement appear higher in feeds.

Relationship with the Instagram User

Instagram places such importance on engagement, including shares, because it strongly indicates the relationship between you and your followers. Instagram’s new algorithm shows users posts by those they care about, those with whom they often interact with. The more a follower engages with your content, the stronger Instagram perceives the relationship between the two of you. If you want to appear higher in users’ feeds, you want to focus on establishing relationships with your followers.

Time of Post

Yes, the new algorithm is no longer chronological, but that’s not to say it’s going to display weeks-old posts at the top of feeds simply because it identifies a strong relationship between you and a follower. The new algorithm still considers the time the content was posted, but it only does so for users with strong relationships and high engagement.

Once a relationship is established, you want to focus on when you post, concentrating on times when your followers are online. Just as you would in any interpersonal relationship, you want to give users the time of day needed to foster the relationship.

Profile Searches

When a follower searches for your profile, Instagram sees that action as an interest in your account because the follower is intentionally seeking posts from you. Instagram then concludes that your content is relevant to that follower and will consider displaying your posts higher up in that follower’s feed.

Users can search for profiles using Instagram’s search engine

How to Get Your Posts at the Top of Instagram’s Feed

Now that you know how Instagram’s algorithm works, it’s time to use the information to push your posts higher in your followers’ feed. Here’s a breakdown of how to do that.

Gain more engagement: Post photos relevant to your followers and photos that are visually appealing. You want your photos to catch followers’ attention and cause them to pause mid scroll. To do this, you want an image that looks great and bears some meaning to your followers. For example, if your account is dedicated to cats, you may want to post photos and videos of cats.

Instagrammers should post content relevant to their accounts. Cats of Instagram does this well.

Learn from the best: If you are struggling to create new posts that generate high engagement, look back at previous posts that performed well. Replicate the most popular posts, using Instagram Insights to identify them.

Post when your followers are online: Post at times when the majority of your most engaging followers are online. If you do not know when that is, try Squarelovin, which can help identify peak times of your followers’ activity.

Post on Instagram Stories: Users enjoy viewing spontaneous and personable Stories, and Instagram takes engagement on Stories into consideration when determining relevant relationships.

Humanize your brand: Post content that feels less like an advertisement and more like an opportunity to socialize and connect. Using the cat account example again, instead of creating a post that says “Buy new cat toys today,” you would likely get a better response saying “Nala is enjoying her cat toy,” with a photo of a gray tabby cat playing with her toy.

With all this in mind, maybe now posting Instagram content for your business or brand will feel less like you’re fighting a losing battle. Maybe now you will coast along with high engagement, stronger relationships, and an overall meaningful connection with your audience.

Written by Anna Hubbel, staff writer at AdvertiseMint, company for Facebook ads

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How to Get Your Content Seen

Congratulations! You’ve crafted the perfect Instagram post! But hold up, your work isn’t done quite yet. Because if you want your content to actually get in front of a wide audience, you’re going to need to appease the all-mighty (and ever-changing) Instagram algorithm.

Understanding the 2023 Instagram algorithm and what it deems worthwhile or important is critical to a successful social media marketing strategy. In this guide, we cover the ins and outs of the algorithm’s ranking signals, important recent changes to the Instagram algorithm, and everything else you need to know to boost your content’s visibility on the platform.

Read on to make sure your lovingly handcrafted social content gets the attention it deserves!

What is the Instagram algorithm?

How does the Instagram algorithm work?

2022 changes to the Instagram algorithm

7 tips for working with the Instagram algorithm

Instagram algorithm FAQ

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What is the Instagram algorithm?

The Instagram algorithm is a set of rules that rank content on the platform. It decides what content shows up, and in what order, on all Instagram users’ feeds, the Explore Page, the Reels feed, hashtag pages, etc.

The Instagram algorithm analyzes every piece of content posted to the platform. It takes metadata (including captions and alt text applied to images), hashtags, and engagement metrics into account. Based on this information, it distributes content in a way designed to ensure that users have easy access to what they are most interested in seeing.

In simple terms, the Instagram algorithm cross-references information about content (posts, Stories, Reels) with information about users (interests and behavior on the platform) to serve the right content to the right people.

The main purpose of the Instagram algorithm is to make each user’s experience with the platform as pleasant as possible. “We want to make the most of your time, and we believe that using technology [the Instagram algorithm] to personalize your experience is the best way to do that,” wrote Instagram CEO Adam Mosseri in 2021 in a blog post entitled Shedding More Light on How Instagram Works.

Why does this matter to marketers? Knowing how the Instagram algorithm works and optimizing your content accordingly can lead to Instagram displaying your posts to more users.

How does the Instagram algorithm work?

Each time a user opens the app, the Instagram algorithms instantly comb through all available content and decide what content to serve them (and in what order).

The 3 most important ranking factors of the 2022 Instagram algorithm are:

  • Relationship between the author of the content and the viewer. Do you follow each other? Do you message each other, or leave comments? If you have repeatedly interacted with a specific user in the past, you are more likely to see the new content they post. (This is very important for businesses: Active community management (including responding to DMs and comments) can improve a brand’s visibility on Instagram.)
  • Interest. Does a user typically interact with this type of content? When the Instagram algorithm recognizes that a user enjoys a specific content type or format, they serve them more of the same.
  • Relevancy. Instagram decides how “relevant” every piece of content is. This includes an analysis of where it fits with trending topics as well as the timeliness factor (recent posts are considered more relevant than old ones).

Secondary Instagram algorithm ranking factors include:

  • Frequency of using the platform. If a user doesn’t open Instagram very often, they will only see the very most relevant content when they do decide to browse the app. This means that businesses might be crowded out of such a user’s feed by family and friends.
  • How many users a person follows. The more accounts a user follows, the more accounts compete for space in their feed.
  • Session time. If a user spends very little time in the app, they are likely to only see posts from friends and family they interact with most often on the platform, making it more difficult for businesses to surface in their feed.

Beyond these core signals, here’s how the Instagram algorithm distributes specific content formats.

The 2022 Instagram algorithm for the feed and Stories

For your feed and Stories, the Instagram algorithm sorts through the content of the accounts you follow and predicts how likely you are to interact with a post based on the following criteria:

  • Information about the post. How many likes did a post get? When was it posted? Has it been tagged with a location? If it’s a video, how long is it? These signals help the Instagram algorithm determine the relevance and popularity of a post.
  • Information about the person who posted, and your history of interaction with them. Instagram tracks how many times you’ve interacted with any given person (with comments, likes, profile views, and so on) to try to get a sense of how interesting a person might be to you.
  • Your activity across the platform. The quantity and content of posts you’ve interacted with gives Instagram a clue as to what kind of other posts you might be interested in seeing.

The 2022 Instagram algorithm for the Explore tab

For the Explore tab, the algorithm looks at previous posts that you’ve liked or interacted with, and pulls in a collection of photos and videos from related accounts that you don’t follow (yet!).

These photos and videos are then ranked by what the algorithm thinks you’ll be most interested in, based on how likely you are to like, save or share a post.

  • Information about the post. When curating content to share via the Explore tab, Instagram looks at the overall popularity of a post, using signals like how many people are liking, commenting, sharing, and saving, and how quickly these activities happen.
  • Your history of interacting with the person who posted. Most of the content on Explore will be from new-to-you accounts, but accounts you have interacted with get a bit of a boost here.
  • Your activity. What posts have you liked, commented on, or saved in the past? How have you behaved on the Explore page previously? Your activity history impacts what Instagram assumes you might be interested in seeing more of.
  • Information about the person who posted. If an account has lots of interaction with users in the past few weeks, it’s a signal to Instagram that there’s some compelling content going on that others might like, too.

The 2022 Instagram algorithm for Reels

With Reels, the algorithm pulls from both accounts you follow and accounts you don’t follow, trying to entertain you with content it thinks you’ll watch all the way through.

It evaluates this by looking at the following:

  • Your activity. Signals like which Reels you’ve liked, which you’ve commented on, and which you’ve engaged with all help Instagram understand what kind of content could be the most relevant to your interests.
  • Your history of interacting with the person who posted. With Reels (much like Explore), you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously, Instagram takes that into consideration too. That’s probably why you see lots of content from creators you know of, but haven’t pulled the trigger on following yet.
  • Information about the Reel. The Instagram algorithm tries to guess what the video is about based on the audio track and analysis of the pixels and frames, and takes into account the video’s popularity, too.
  • Information about the person who posted. Is the original poster someone with an engaged audience, or whose content receives consistent likes and shares? Instagram takes this into account too.

If you’re more of a visual learner, check out our video explaining the Instagram algorithm for beginners.

Now that you’re armed with all this information about what Instagram values from its creators and users, it’s time to use it to your advantage.

2022 changes to the Instagram algorithm

In 2022, Instagram re-introduced the ability to see your feed chronologically, as well as the ability to view a curated list of recent posts from your favorite accounts. Find more details on the latest Instagram feed viewing options here.

While these are important updates, it’s safe to say that the Instagram algorithm as described above still impacts how content is displayed to most users and in most placements on the platform.

Testing Feed Changes 👀

We’re starting to test the ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):
– Home
– Favorites
– Following

We hope to launch these soon. More to come. ✌🏼 pic.twitter.com/9zvB85aPSp

— Adam Mosseri (@mosseri) January 5, 2022

Video content and AI-driven recommendations have also become visibly more prominent on the platform since the beginning of 2022. So prominent, in fact, that they triggered a Make Instagram Instagram Again movement in July, supported by casual users and A-list celebrities (including a few Kardashians) alike.

7 tips for working with the Instagram algorithm

At a glance, this list of variables may seem extensive or complicated… but ultimately, the algorithm rewards quality, engaging content.

So really, the best way to get a little Insta-boost is to just do the same things you would do to delight, entertain, or inform your audience.

Here’s how to grow your reach and optimize the power of the latest Instagram algorithm(s).

Respect the community guidelines

Whether you’re posting on the Feed, in Reels, or to Stories, Instagram’s algorithms limit the visibility of content that goes against the app’s Community Guidelines. If you’re sharing misinformation, posts that are political in nature, content that’s potentially upsetting or sensitive, or even just low-resolution media, you may find your content less widely distributed.

(Hot tip: if you think you’ve been shadowbanned, this is probably why!)

Get creative with Reels

Embrace the opportunity for visibility by adding Reels to your content calendar. Reels are one of the newest features on Instagram, and the platform still seems to be promoting the format.

(Check out our Reels engagement experiment here!)

 

View this post on Instagram

 

A post shared by Hootsuite 🦉 (@hootsuite)

According to Instagram’s @creators account, Reels currently has live humans sifting through them to feature the best ones. Official tips for posting Instagram Reels that will get noticed include:

  • Do not recycle watermarked TikToks
  • Shoot in vertical
  • Use the bells and whistles: filters, camera effects, music, etc.

Keep videos short and sweet, and above all, fun. The algorithm ranks Reels for their entertainment value.

Schedule your posts at the right time for maximum reach

Audience interaction is an important signal across the board on Instagram, so posting your content at the right day and time is going to make a huge difference to your organic reach.

Luckily, Hootsuite’s dashboard helps crunch the numbers and offers suggested best times to post, based on your audience’s unique behavior.

Start your free trial. You can cancel anytime.

Here’s our guide to how to schedule Instagram posts, and another on how to schedule Instagram Stories.

Encourage engagement

Engagement is HUGE for the algorithm.

Not getting the engagement you want though? It’s often as simple as slapping on a sticker. With Instagram Stories, question stickers, emoji sliders, and polls are direct ways to ask your fans and followers to weigh in.

Similarly, on posts, directly asking questions or encouraging commentary with the caption (or within the image or video itself) is a surefire way to get the conversation going.

View this post on Instagram

A post shared by Instagram for Business (@instagramforbusiness)

After all, comments are the best way to signal engagement to the algorithm (though we’re not going to turn our nose up at a like, share, or save), so prompt your audience to speak up whenever you can.

For reference, the general benchmark for “good” engagement on Instagram is somewhere between 1-5%. But the average engagement rate on Instagram for business accounts was 0.83% through 2021.

If you’re looking to improve your own engagement rate, here are a few action items for your list:

  • Define your audience so you know what they want from you (a.k.a. research your target market)
  • Respond to comments and DMs (if you have a lot, we have a tool for that)
  • Create an ongoing Story where you can share posts you’ve been tagged in (yes, we’re talking about UGC)

Here are some more tips for increasing your Instagram engagement.

Or, you can find inspiration for your next Instagram caption, dive into our guide to social media engagement more generally, and brush up on how to write an effective social media call to action.

Embrace the power of hashtags

The Instagram algorithm can’t understand and admire that cute picture of a cat in wire-rimmed glasses the way the human brain can (tragic), but it can understand the #catsofinstagram hashtag.

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A post shared by Benson (@a_street_cat_named_benson)

Employing accurate and descriptive hashtags is a great way to label your content for maximum reach. If the algorithm can compute just what your photo or post is about, it can more easily share it with people who are interested in that particular topic.

Plus, unlike Instagram ads (the other way to expand reach past your existing audience), hashtags are free.

To use hashtags correctly, don’t just slap #loveandlight and #instagood on everything. Instead, dig around in your niche, do your research, and use hashtags that actually describe what your post is about.

Hone your hashtag skills with our ultimate guide to Instagram hashtags.

Post consistently

This is key whether you’re looking for help with reach, engagement or follower growth. (Because, of course, those three things are related.)

On average, businesses post 1.6 posts to their feed per day. If that sounds like way too much for your mom-and-pop operation, rest assured that just showing up consistently (every weekday, for instance), is enough to keep the ball rolling.

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri revealed that a posting cadence of 2 feed posts per week and 2 Stories per day is ideal for building a following on the app.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

Pro Tip: Consistency requires planning. This is where having a social media content calendar becomes crucial, as well *ahem* as scheduling your posts in advance with Hootsuite.

Look at how nicely planned out your Instagram posts could look in Hootsuite’s planner — for weeks or months in advance!

Start your free trial. You can cancel anytime.

Track (and understand) your analytics

A good Instagram analytics tool will go beyond vanity metrics and help you zero in on your audience and identify the kind of content that they’ll keep coming back for.

No matter how busy you are, getting automatic analytics reports will help you with almost all of the above tips.

Taking the time once a month, for instance, to look at the numbers and see what’s working in terms of content, posting time, and hashtags, will save you a lot of wasted effort.

Use an Instagram analytics tool to find out:

  • when your audience is online (so you can schedule your posts during that window)
  • which hashtags are performing well
  • what posts are earning real engagement

Meanwhile, a truly great tool (like Hootsuite) will give your brand the low-down on everything from audience sentiment analysis to campaign click-throughs to customer service response times.

Here’s a peek at Hootsuite Analytics, which shows you the most Instagram important metrics to track alongside performance stats from your other social networks for easy comparison.

Start your free trial. You can cancel anytime.

Bonus: Notice any big dips or spikes in your stats recently? Analytics is often the first place a social media manager can tell if something has changed in the Instagram algorithm — and start adjusting their strategy accordingly.

Of course, social media platforms are always evolving, so there are certainly more Instagram algorithm changes to come as the years go on. But whatever specific signals, features, or top-secret-AI-recipes the future may hold for the app, creating engaging Instagram content is always a winning strategy.

Instagram algorithm FAQ

What is the Instagram algorithm?

The Instagram algorithm is a set of rules that rank content on the platform. It decides what content shows up, and in what order,  all across the app (users’ feeds, the Explore Page, the Reels feed, hashtag pages, etc.).

How do I fix my Instagram algorithm?

  • Create relevant content (keep up with trends)
  • Post when your audience is online
  • Use the right hashtags
  • Post carousels to your feed
  • Frequently post Reels
  • Try out new content formats and features as soon as they come out
  • Write long captions

What are the 3 main factors of the Instagram algorithm?

The Instagram algorithm has three main ranking factors: relationship, interest, relevancy.

How do you get picked up by the algorithm on Instagram?

  • Respect community guidelines
  • Get creative with Reels
  • Schedule your posts at the right time for maximum reach
  • Respond to comments and DMs
  • Use the right hashtags
  • Post consistently
  • Check analytics

Beat the Instagram algorithm and save time managing your social media using Hootsuite. From a single dashboard, you can schedule and publish content, engage your audience, and measure performance. Try it free today.

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TOP 16 ways to get likes on Instagram: fast, free, a lot

Likes on Instagram are one of the main goals of any account, from a simple user to an online store. But why? Likes are an indicator of coolness, success, if you like. Companies that promote their products and services need likes to earn money, win an audience and brand loyalty. For bloggers, a large number of likes helps in promotion and popularity, as well as in attracting potential advertisers.

Therefore, without preludes - I have collected for you the most popular ways to get likes on Instagram with and without services.

how to get likes through services

Another way to get likes is cheating. But, we do not approve of this method, because apart from a beautiful figure you will not get anything. And besides, this beautiful figure will resolve within a week. As a result, all the cheated subscribers will either run away or simply lie dead weight, bringing absolutely nothing to your account.

In the first table, we have collected the TOP of proven services that you can safely use.

Service Free version Cost
TmSMM Yes from 0. 19 ₽/like
Likemania No from 0.14 ₽/like
TapLike No from 0.5 ₽/like
LikeInsta No from 0.40 ₽/like
PrSkill No from 44 ₽/1000 likes

In the second table you will find exchanges that will help you not only get likes on comments and posts, but also earn money on them.

Service Free version Cost (per like)
Socpublic No from 0.2 ₽
Unu No from 1 ₽
TaskPay No Non-fixed
VKserfing Yes from 0.1 ₽

Buy a small number of actions. It is better to spread the process over several days. This will protect you from blocking and suspicion from subscribers.

Important. Using wrapping, you do not see the real picture of which post is entered and which is not. You just create the illusion that everything is super in your account. Therefore, do not abuse, but look for real problems and solutions.

how to get likes yourself

Likes cheat services are an easy method, but not the only one. There are other ways to get likes on Instagram without cheating. But they are more likely to help attract an audience to your profile and at the same time increase the number of followers on Instagram. The rest already depends on how you manage it: the quality of the content, expertise, design, etc.

1. Quality content

Content quality is the first thing you should worry about if you want to collect hundreds or even thousands of likes. It is not only about a beautiful picture, but also about the text. It should be informative, without water and, of course, it should attract the eye and desire to read everything to the end. If you lack writing skills, then you can hire a copywriter whose job is to write quality posts.

As for the visual, the opinions of Instagram experts differ on this matter: some believe that the photo and text in one post should be inextricably linked, others argue that the main thing is that the photo does not stand out from the overall picture of the profile. In any case, the photo should be aesthetic, eye-catching, but not pretentious.

2. Keywords and hashtags

Another way to attract an audience and, accordingly, likes, is to use keywords and hashtags. But first things first.

Keywords are the very words by which potential subscribers can find you. For a clothing store, these are "dresses", "shoes", "suits". For a flower shop, this could be words like "bouquets", "flowers", etc.

Previously, it was enough to clearly define the topic of the blog, write who you are and what you do, what the blog is about, and so on. However, it is not suitable for beginner bloggers. You need to come up with a capacious description that will make your account unique and evoke emotions. Do not get carried away with writing in a hat, be brief, but understandable. In addition, Instagram only skips 150 characters.

On the left is an example of how not to fill out a profile header, on the right is an ideal profile header

As for hashtags, their use will help increase coverage, “fly in” recommendations and, of course, attract new subscribers. Of course, this will work if the hashtags are relevant to the topic of your post.

Do not overuse high-frequency tags: your post will be lost among thousands of others. It is advisable to use low-frequency tags, under which there are at least 10 thousand tags and mid-frequency - from 10 to 500 thousand. They belong to niche search and are more likely to attract the target audience.

Thematic hashtags

3. Geotags

Geotag all your posts. On the map, this will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be placed by your clients (not necessarily bloggers) who maintain their Instagram pages for friends and acquaintances. The person will see the mark on the map, read the post, look at your profile and, if he likes it, subscribe.

Even if you don't have a business, geotagging still makes sense. They help users who are interested in the life and blogosphere of the city. But the main factors determining whether a person subscribes or not remain the thematic niche of the profile and the quality of the content. Subject to all these conditions, this is a great way to gain targeted followers on Instagram for free.

An example of a geotag in a publication

4. Time of publication

The question is quite broad. However, we can say that the timing for publishing content directly depends on your audience. What are we talking about? To determine the best time to post posts, you must form a portrait of your target audience: gender and age, geolocation, what she is interested in, and so on.

For example, you own an online cosmetics store. Your target audience is mostly girls from 18 to 24 years old, students. It is logical that they will not be active in the morning, which means that there is simply no point in publishing content at 9 or 10 am: the coverage will be minimal.

Based on your target audience, the optimal time for publishing posts can be considered the period from 17:00 to 22:00, since at this time the audience will be most active. If your audience is quite wide - mothers on maternity leave, students, teenagers, etc., then the only way to find the right time is to experiment. Post at 12:00 one day, post at 17:00 the next day, and so on. Then track the activity in the profile statistics and choose the best time to post.

Related:
Instagram statistics: how to see + 52 metrics

5.

Posting in different formats

So that your subscribers do not get bored, dilute your feed with different post formats. You will see that the activity on your publications will increase.

- Carousel

Why is it necessary to do it now? Yes, just to keep the user on the page longer and show Instagram, they say, look at what good content I have, they spend a lot of time on it.

The Instagram carousel allows you to break the boundaries of the standard social network image format and, as it were, expand the screen. Thus, you can upload panoramic photos and they will not look cropped.

An example of a seamless carousel on Instagram
- Video

And in general, the approach to video content. Agree, they noticed behind themselves: they stumbled upon a video - even in an unfamiliar account - and froze. Why? Because it's beautiful, cool, cool transitions, bright shots, etc. So if you really care about how to get more likes - invest in this business: hire a specialist and do not spare money. Or read about how to edit video on Instagram.

- Reels

Facebook on Instagram has its Tik Tok analogue - Reels. In this section, you can post videos lasting from 15 to 60 seconds. Track trends, participate in challenges. Here you will find an audience and draw attention to the blog.

Instagram seeks to promote a new content format. The algorithms of the social network are more favorable to videos made in Reels and display them more often in recommendations.

Reels section on Instagram

6. Target

Targeted advertising is a useful tool that allows you to target an audience that may be interested in your product or profile. We will not talk about targeted advertising in detail here, we have already written articles about this.

I can only say that in order to get a bunch of likes, you can promote your photos, and select transitions to the profile as the target action. So users will like your other posts.

Related:
Targeted advertising: 5 types + description (instruction)

When setting up a target on Facebook, do not forget to clearly indicate the terms of the advertising campaign and limit the budget. Otherwise, FB will drive you into debt, constantly writing off funds for advertising.

Note. If you will set up different targeted advertising, I recommend doing this through the service Getuniq . The passage of moderation is easier, and there is also a bonus when replenishing the budget. But about this shhhh

7. Advertising with bloggers

Native advertising format is now popular, when a blogger does not directly talk about you, but reposts any of your publications or leaves something like a post-review, where he mentions your profile . Blogger subscribers rely on his authority and go to the specified account. And they like it, of course.

Life hack. If you want a guaranteed result, then discuss the terms of cooperation and submission with the blogger in advance. But before launching an ad, be sure to request the blogger’s up-to-date statistics and check him for cheats, for example, in LiveDune.

8. Repost posts in stories (and old ones too)

A very useful way to collect more likes is to repost posts. This will work effectively: some subscribers may simply not notice your new post due to Instagram algorithms, so it is useful to duplicate the post in stories.

Reposting old posts will not hurt either: it will help to collect additional likes from your new subscribers and increase the coverage of publications.

9. Cross-posting

If you want your brand to be on several platforms at once, but there is no time to create original content, then cross-posting will come to your aid. To make it clearer, cross-posting is the automatic or semi-automatic placement of one message on several sites and services.

Example of cross-posting in social networks

How else can you get likes?

Ways to get likes are not limited to a standard set of points, so below I have selected for you methods that are no less effective than those that we have already listed.

1. Hype, trends

Follow the news and build your posts based on them, express your position. If you react quickly, you can collect the asset in your account.

Kings of Hype Oksana Samoilova and Djigan

Life hack. No need to “build happiness on someone else’s misfortune”: be constructive and don’t hype on tragedies. Ask subscribers to express their opinion with likes and comments.

2. Audience Engagement

The good old "like like a brother" or "repost please" has not gone away and still remains one of the easiest ways to raise an asset. In the end, there is nothing wrong with asking your audience for help in case your asset sank. Just in case, I leave for you an on-duty phrase that works with a bang: "Support me with a like if ...." ;)

3. Bloggers commenting

about publications in order to respond quickly and have time to check in during the active time of the post. Read it and write your opinion on the topic.

Life hack: Use subtle humor in the comments, it always works well for the audience. In addition to the post itself, comment on the opinions of other users to draw more attention to yourself.

4. Mailing in Direct

To purposefully attract the attention of your audience to the post, you can use sending messages in Direct. The content of the messages can be different: ask people to like or describe your offer. Newsletter can be done both manually and with the help of services. We wrote about all this in detail in the article.

Related:
Direct mailing: 30 services + 4 steps how to make

Direct mailing

Just don't get too carried away with such mailings. Firstly, quickly discourage users from yourself, and secondly, for non-compliance with the limits, you run the risk of flying into a ban. Per day from one account it is permissible to send 70 letters to subscribers and 50 letters to users who are not subscribed to you.

Interesting. You can optimize communication with customers on Instagram using MyBotan. The chatbot will automatically send a welcome message, talk about promotions and reply to messages. And also, save data about the client and his applications. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan

5. Contest

Try running a contest among your subscribers. Play a gift, and indicate likes as conditions for participation. By doing this, you will well increase the involvement among your subscribers and will be able to attract new ones.

Related:
Contests on Instagram: how to run + secrets of engagement

Life hack. The time of the competition should be such that everyone has time to participate, but not too long, so that people do not get tired of waiting for the prize. Optimal 5-7 days.

6. Giveaway and Liketime

Giveaways are an activity when bloggers/shops gather, donate gifts to participants and raffle them among the most active. Budget and duration vary. To get the coveted likes, become a sponsor of the giveaway.

Life hack: Choose giveaways that guarantee no more than 25% of your current audience. This will save the engagement rate. That is, if you have, for example, 10 thousand subscribers, then the maximum give for you is with a guarantee of 2500 people coming. The organizers of quality giveaways can be found on Telegram.

Liketimes are often held by bloggers, and usually the conditions are as follows: like a certain number of publications, comment on the publication, go to the page of the one who commented before you and be active there.

Life hack: Participate only in those activities that take place at the moment. For example, the lighttime started an hour ago, the correspondence in the comments is active. You can participate. If a post with a like time was posted two days or a few hours ago, the chances of getting your likes in response will be less.

7. Activity chats

Activity chats - communities where people who want to get likes and other activity get together. You like - and you like in response. You can find them on Instagram itself, but it’s more convenient to do it through Telegram, there are many similar chats. Read more about activity chats in our article.

By the way, if you didn't know, you can still see who likes whom on Instagram

Related:
Instagram activity chats: how to find + FAQ

Life hack: Join chats with about 20-50 members. This increases the likelihood that people completing tasks will not be repeated, and you will receive likes from different users. And one more thing: do not join 20 chats at once. You simply will not have time to be active everywhere. Better choose a couple with simple rules without instant blocking.

Briefly about the main thing

In summary, we can say that the number of likes directly affects the life of your Instagram account. The more likes - the more popular your account, which means that the chance of being noticed by advertisers increases. The same applies to those who do business on the site - a lot of likes means trust and loyalty to the brand.

Accordingly, no matter what way you choose to collect likes, first of all pay attention to the content that you publish. Yes, the services will increase your likes, help you bring your publication to the TOP, and other ways will attract subscribers. But this will all have a temporary effect if you do not pay attention to the quality of your posts.

And here we come to the rescue again, read our articles, promote your profile and collect your cherished likes.

Related:
Get 1000 followers on Instagram: 16 ways

How to get Instagram likes. Free and efficient!

Are you familiar with the social network called Instagram? This is a resource through which users can share photos and videos, as well as other textual information. On the website of the Instagram service, you can talk about going to a restaurant, a movie, or another successful date. Thus, users have the opportunity to arouse interest, curiosity, sympathy, envy. A person who evokes such emotions cannot go unnoticed.

Instagram - the path to popularity

Do you have a girlfriend who is incredibly popular in real life or on the Internet? Perhaps you have a friend who is easy to gain interest in yourself?! Of course, you have often wanted to be in the place of such a person, right? Well, it's easy, you just need to take the first few steps. First of all, you need to get Instagram likes, this can be done for free using the Ad-Social service. It is available to everyone, but not every person will believe in the effectiveness of such a resource. This is not a program and certainly not a robot, but an opportunity to increase the number of real subscribers in your account.

The service can be used not only from desktop computers, but also from mobile devices. While at school, in a supermarket, in transport or just for a walk, you can get Instagram likes for free. In addition, Ad-Social means cheating subscribers and comments in the most popular social networks in Runet. And even if you still don’t have a personal page on Instagram, you can use the service’s capabilities on other portals designed for communication and information exchange.

Small hearts under photos, videos and simple text posts mean the likes of other users. Liked the post - click on the heart! This is what all social media users do. It is for this reason that everyone is so eager to see an increase in the number of hearts under their photos and videos. And if you fail to interest your friends and acquaintances sufficiently, then you can use the popular Ad-Social service today for your own purposes. No time costs, an excellent set of functionality, an interface understandable even to a schoolboy - these are the main advantages of this resource.

Well, the main advantage of Ad-Social is the ability to get Instagram likes for free. This is a great chance to make yourself known to all your friends and acquaintances! When they see your updated page, they will be surprised by the rapid growth in the number of real followers. As a result, people will consider you a sociable and very interesting person.

Complete tasks - get likes

No need to spend a lot of time looking for subscribers, no need to endlessly visit the pages of other users, and certainly no need to ask someone to visit your profile on the social network. Sign in to the Ad-Social service and start completing tasks, thus earning points. It is for them that later you can purchase the desired Instagram likes for free. You will also have the opportunity to wind up subscribers in other social resources.

What are the tasks? In fact, you only have to visit the pages of other users, click on the hearts under their posts and leave comments. It's not difficult, is it? And sometimes even interesting! You can meet new people, learn a lot of interesting information about them and just have fun.

Learn more