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How to Boost Instagram Posts and Reels

What is Instagram promotion (a.k.a. Instagram boost)?

How to promote an Instagram post

How to promote an Instagram post or Reel in Hootsuite

What types of Instagram posts can you boost?

Instagram post promotion cost

Benefits of promoting an Instagram post

5 tips for Instagram post promotion

Do you have a great Instagram post or Reel you want more people to see? Are you looking to boost engagement on your existing posts? If you answered yes to either of these questions, then it might be time to promote your posts and Reels. Instagram promotion (a.k.a. Instagram boosting) is a great way to get your content in front of more people and rake in those precious likes, comments, and shares.

In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. Plus, some top-secret industry tips you won’t get anywhere else.

Let’s get started!

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What is Instagram promotion (a.k.a. Instagram boost)?

Instagram promotion is the act of paying to have your post seen by more people. When you promote or “boost” a post on Instagram, it will appear in the feeds of users who don’t follow you. Promoted posts can also appear in the Stories or the Explore tab.

Instagram boosts and promoted posts are a type of Instagram advertising. You’ll have the ability to target your audience by interest, location, and more.

The benefit of promoting your post is that you can reach a larger audience and get more engagement on your posts, which can lead to more followers.

Promoted Instagram posts also give you insights into how well your content is performing and who is seeing it, beyond just your regular audience.

How to promote an Instagram post

To promote or boost an Instagram post, you’ll need to have an active Instagram Professional account. Once you have that setup, follow these steps. (And also watch our video, below!)

1. Go to your Instagram Feed and click the post you want to boost. Then, click Boost. Keep in mind, Instagram recommends only boosting posts with images smaller than 8 MB to ensure the best quality.

2. Next, fill in details about your ad like the Goal, Audience, Budget, and Duration. The goal is the results you hope to see from this ad while the audience is who you want to reach with your message. The budget is how much you’re willing to spend on this ad per day. The duration is how long you want your ad to run.

3. Once you finish these steps, click Next. If you haven’t already connected your Instagram account to a Facebook Page, you’ll be prompted to do that now. Choose an existing account or click Skip to move on.

4. Complete your boosted post by clicking Boost post under Review.

From there, your ad will be submitted to Instagram for review and begin running once it’s approved!

Want to see the exact process? Just watch the video below:

Did you know you can also create Facebook and Instagram ad campaigns directly through Hootsuite? Follow this guide to learn more.

How to promote an Instagram post or Reel in Hootsuite

If you already use Hootsuite to manage your Instagram ads, you’re in luck! You can boost Instagram feed posts and Reels directly from your Hootsuite dashboard.

To boost an Instagram feed post, follow this step-by-step process:

  1. Go to Advertise, and then select Instagram Boost.
  2. Select Find a post to Boost to see a list of your organic Instagram posts.
  3. Choose the post you want to promote, and select Boost next to it.
  4. In the Boost settings window, select the ad account you want Meta to charge for the boosted post, and select Save.
  5. Enter the rest of your Boost settings.
  6. Choose an objective (engagement, video views, or reach). Meta uses this information to show your post to people who are likely to take the action you want.
  7. Choose your audience. If you want to customize the audience, select Edit and specify which attributes to target, like location, gender, age, and interests.
  8. Choose whether you want Meta to promote your Instagram post on Facebook, or just Instagram.
  9. Set your budget and the length of your promotion.
  10. Select Boost on Instagram.

You can review the performance of your boosted Instagram posts in Hootsuite at any time by going to Advertise, and then selecting Instagram Boost.

  • Select an ad account from the list to see all Instagram Boost campaigns associated with it. From here you can see reach, amount spent, and engagement for each campaign.

You can also boost Instagram posts and Reels from Streams:

  1. In an Instagram Stream, find the post or Reel you want to boost
  2. Click the Boost post button below the preview of your post or Reel
  3. Enter your boost settings

And that’s it!

Pro tip: You can also boost Instagram posts from Composer and Planner. See the detailed instructions in our Helpdesk article.

Start your free trial. You can cancel anytime.

What types of Instagram posts can you boost?

You can boost any type of Instagram post, including:

  • Photos
  • Videos
  • Carousels
  • Stories
  • Posts with product tags

Boosted posts will appear in the Stories or the Explore tab. If you have an Instagram Professional account and Promote is available, you’ll see Boost Post as an option when you upload a post to your Feed.

Bonus: You can also boost Instagram Reels with a few clicks using Hootsuite. Watch our video below where we go over how you can promote your Instagram Reels:

Instagram post promotion cost

One of the biggest benefits of IG promotion is that the cost is completely up to you. Promoted posts can cost as little as $0.50 per click, and you can set a daily budget so you never spend more than you’re comfortable with.

If you’re unsure what kind of budget to use for your promoted post, try setting up a draft campaign in your Instagram Ads Manager. Here, you’ll be able to see Audience Definition and Estimated Daily Results metrics which will give you an idea of whether your budget settings will be sufficient to reach your target audience.

Benefits of promoting an Instagram post

Instagram is one of the most popular social media platforms with over 1 billion monthly active users. Of those users, 90% follow business accounts, which gives you an opportunity to reach a highly motivated audience.

On top of that, Instagram has high engagement rates with posts averaging around 1.94%. By contrast, Facebook and Twitter have engagement rates of 0.07% and 0.18%.

Promoting your content on Instagram can help you reach a larger audience, get more engagement, and encourage people to take action on your posts.

There are a few reasons you might want to promote an Instagram post:

  • To increase brand awareness: If you’re trying to reach new people who are likely to be interested in your products or services, promoting a post is a great way to do that.
  • To get more engagement: Promoted posts can help you get more likes, comments, and shares, which can lead to organic reach and new followers.
  • To drive traffic to your website: If you’re promoting a post with a link to your website, you can track how many people are clicking through to your site. Promoted posts can also lead to more sales or sign-ups.
  • To reach your target audience effectively: Instagram’s targeting lets you choose who sees your promoted post. You can target by location, age, gender, interests, and more to better reach more interested customers.
  • To collect data on marketing strategies: Every boosted post will come with data on how well it performed. You can use these metrics to see what’s working and adjust your strategies accordingly.

 

5 tips for Instagram post promotion

It’s easy to promote Instagram posts to get your content in front of more people. But as with any paid promotion, there are a few things to keep in mind to make sure you’re getting the most out of your investment.

Here are a few tips for promoting Instagram posts.

1. Use Instagram-specific features

While Instagram made its name as a photo-sharing app, today it’s so much more. Promote Instagram posts using all of the platform’s features, from Stories to Reels to Live.

The more you make use of Instagram’s features, the more chances you have of ranking in its algorithm. Not only will this help you reach more people, but it will also help you build a more engaged following.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

2. Think about your target audience

One of the benefits of boosting Instagram posts is that you already have a built-in audience. But that doesn’t mean you should take them for granted.

Before you promote your Instagram post, take a step back and think about who you’re trying to reach.

  • Who are you speaking to?
  • What are their interests?
  • What kind of content do they respond to?

If you don’t know the answer to these questions off the bat, try digging into your Instagram analytics to see how your previous posts were received. If you notice your Reels get the highest engagement or that carousel posts have the most shares, promote those first.

Your Hootsuite dashboard contains all the information you need to tailor your promoted Instagram posts to your audience. Use Hootsuite Analytics to figure out what time of day to promote your post and measure the impact after its live.

3. Promote carousel posts

Research has shown that carousel posts increase engagement rates on Instagram. Static carousel posts can boost engagement by as much as 5%! Add a video to that carousel, and you’re looking at an almost 17% increase.

To make the most of this format, try creating a carousel post of 8-10 images or video clips. On the first slide, ask your audience a question or include a powerful call to action. This will entice users to swipe left to see the rest of your content.

Don’t forget, you can create Instagram carousel ads quickly and easily with Hootsuite! Plus, track, optimize, and grow your Instagram presence directly from your dashboard.

4. Make use of product tags

If you’re set up for Instagram Shopping, you can promote Instagram posts that feature product tags. Doing this will drive people directly to a product details page on Instagram, where they can learn more about the product and make a purchase.

This is an especially effective way to promote your products if you’re running a promotion. Promote Instagram posts with product tags to let your audience know that there’s a special deal going on, and make it easy for them to take advantage of it.

Learn how to set up Instagram shopping here.

Source: Instagram

5. Promote your best posts

Image and video quality is an important part of the Instagram user experience—and it’s also a major ranking factor in the Instagram algorithm.

That means, if you want your content to be seen by more people, you need to make sure that the images and videos you’re promoting are high quality. Promoting your best posts will ensure that, not only is your audience seeing your best content but that it’s well-received.

When you’re looking for posts to promote, consider the following:

  • The quality of the image or video
  • The engagement (likes, comments, shares)
  • The overall reach (how many people saw it)

Pick your best posts and share them with the world!

Manage Instagram alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule, publish, and boost posts, engage your audience, and measure performance. Try it free today.

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How to boost an Instagram post in a minute

If you believe your photo or video deserves more attention, you can launch ads on social media. Boost an Instagram post, and it will be shown to hundreds of people interested in your content. It means you will get not only high reach, but also many likes. All you need to do is to follow the instructions from the article.

In general, boosting an Instagram post means its promotion, but there is also a feature in the Instagram app called "Boost post". It allows you to launch ads quickly without marketing skills.

Boosting feature on Instagram allows you to set and launch ads for a single post quickly. You can promote a photo, video, and also a carousel. You can do it only from Professional accounts and only in the app. 

The advantage of Instagram post boosting is that you can launch the ads quickly. You don’t have to adjust many settings and study social media marketing to promote your photo or video. You can set the promotion in just 5 clicks.

This absence of accurate settings, on the other hand, is a drawback for advanced marketing managers. Because advertisements won't be that effective without the variety of parameters like on Facebook.

When you boost your Instagram post, people see it in their feed, Stories, and on the Explore page with the Sponsored mark and a link. This may be people who follow you and who don't. That's why boosting is a great way to promote your account.

On the first screenshot, you can see how a boosted Instagram post looks in the feed and on the Explore page. On the second one, there is how it looks in Stories. As you see, this is one of the ways to add a clickable link to your Story, it takes money, though.  

Boost Instagram photos and videos of high quality. The posts' width should be at least 1080 pixels. As for color parameters of a good photo, you can read about them here.

An Instagram post you boost should also be good from the marketing point of view. It should catch attention right away so that it gets attention even of those who scroll their Instagram feed at a fast pace. 

Tap the Boost Post button under a publication to promote it. 

Before you boost your Instagram post, you need to decide on what you expect from the ad. The app offers three options. 

More Profile Visits. Boost Instagram posts to get new followers. If you sell products in your profile, it will also help to show your assortment to new potential customers. 

This is how Instagram post boosting works to give you more visits and new followers. People who see the promoting post go to your Instagram profile. If they like your stylish blog or a shop with good offers, they will definitely subscribe.  

The first screenshot shows how your boosted post will be displayed in the Instagram feed or on the Explore page. The second one shows how it will look in Stories. 

More Website Visits. This goal will bring more customers to your website from Instagram. Boost posts with this goal if you have a catalog on it. Instead of a website, you can also put a link for downloading a manual or a checklist. This way, you provide a promo of your products or services.

When you select this goal, there opens a window. You need to put a website link and choose a button text in it. The link is copied from your bio by default. You can change it. Below, you can choose text that will be displayed in the link button.

Here is how users will see an Instagram post you boost.

More Messages. The goal helps to get to know your Instagram audience. Ask a question so that people will answer by the link. You can also increase your sales using messages. 

For example, boost an Instagram post with one of your products and let users know they can order it just by writing "Want it" in Direct by the link. Or, say they can get all the purchase details in Direct — and here is the link. 

Tap Next after you select a goal.

Now let’s set who will see the Instagram post you boost, we need to choose parameters of your Instagram audience.

Pay attention to the Select Ad Special Category menu. When you boost an Instagram post about finances and money, employment and career, real estate and all the associated things, you must mark it in the menu. If your post contains social issues or topics close to politics, you must state it too. But the ad like this can be set only in Facebook Ads Manager. 

You can allow Instagram to make up a target group of users for you. It will find people similar to your followers on the social media network. If you are not good at advertising so far, or if you want to launch a promotion as soon as possible, then, this is your option. 

Don’t use the automatic list if you bought followers or cheated gaining them in another way. Most of them will not be interested in your boosted post. It means Instagram will find those who are not interested in you either. The money will be wasted. So, instead, set your custom audience using the instructions below. 

When you boost an Instagram post, you are free to decide what kind of people will see it. If you know your audience pretty well, or you are targeting specific users, you’d better create a custom group. In the future, when you promote other photos and videos, the groups you created will be offered here. 

Give your group a name. You need to choose locations, interests, age and gender. Let’s look at the latter settings in more detail. 

Locations. You can choose a country where people will see your Instagram post. In the first tab, you can add several places from any part of the world. Type the name of a place in the search bar to find and add it. In the second tab, you can change a radius, your local region is set by default, but you can change it. In this tab, you can add only one location. 

Interests.  Set interests by which Instagram will find users. Choose the topics related to the post you boost. Start typing one of them in the field. You can add numerous interests to expand your potential audience. 

For example, choose computers and gardening, and your promoted post will be shown both to those who are into computers and who are into gardening. A user doesn’t have to like both things to see your sponsored post.

Age & Gender. Specify people who will see your Instagram post by age. You can set any range of years from 18 to 65. Add to that, you can include or exclude people of a particular gender by tapping a tick near them.

At the top of the audience editing page, you will see the number of people who fit the parameters you set. 

Make sure you opt for your custom audience and tap Next.

After you decide on the audience, you can go to the finance aspect. When you boost a post on Instagram, you choose the daily budget and the number of days.

  • The first setting adjusts the daily budget. Instagram recommends making it no less than 5 USD. The currency and recommended number may be different depending on your country. 
  • The second setting adjusts how long your posts will be boosting. Instagram recommends setting it no less than 6 days. 

The more the budget and duration are, the more people see your post. Besides, the more Instagram shows your ads, the more accurate it picks the viewers. 

Here we have two tips:

  • Long duration is more preferable. Instagram does a great work to make the right people know about you. Algorithms analyze users who saw the post and their engagement during the boosting. When a user is interested in your post, the algorithms choose users with the similar interests to show the ad. The user’s gender, age, and location are also considered. If a user's engagement is low, fewer people with the similar parameters will see your post. 
  • Start from a low budget. Create audiences with different locations, gender, ages, interests. Show posts with different creatives to them. Afterwards, you will be able to track and analyze the results in statistics, we will tell you about it later. When you figure out the most engaged kind of Instagram users for specific posts, you can boost your photos and videos with a bigger budget. 

At the top, you can see the number of people who are likely to see the post you boost on Insta. Bear in mind, even if you set both of the settings at their maximum, the number will be lower than what you saw while creating the custom group. 

Tap Next to go to the Review page, where you complete the final steps.

Finally! When you boost an Instagram post for the first time, the steps may seem to take a long time. But once you finish reading the article, you can promote your posts easily in no time. 

On the Review page, you can check all the settings before you start boosting a post. 

Tap Preview Ad to see how users will see your post on Instagram. You can’t change where it will be displayed and where it won't.

In the Instagram feed and on the Explore page, boosted posts look the same. Be sure to check how it looks in Stories. The size of posts and Stories are different, so a photo and video will be changed there. Make sure they are fully displayed and the content looks ok.

If everything’s ok, continue by making payment. Consider, the final sum you have to pay to boost your Instagram post may be higher than what you set in the previous page. Taxes may be added, they depend on your country. 

Tap Payment to select or add a payment method. Select a bank card or PayPal account, then tap Next. If the card or PayPal account hasn’t been added to your Instagram account, you will get to a page with the filling forms. If you already paid this way on the social network, you will get back to the Review page. 

Tap Boost Post.

After you tap Boost Post, the Instagram post is sent in review. If you haven’t violated the Community Guidelines, you have nothing to worry about, the boosting will start within a day.

You can track the review status and the statistics in the Ad Tools in the Manage section. On the list of the boosting posts, you can choose one to see its detailed statistics.

Try this Instagram post promotion with different creatives and setting different goals, create audiences with various interests, locations, ages, and select different genders. Analyze the statistics to know what works best for your brand on Instagram.

Now you know how to boost an Instagram post in the app. This way of promotion has its pros and cons. It’s a good way to start ads in a couple of clicks without the necessity to conceive social media marketing. On the other hand, this advertising is not very effective due to the lack of accurate settings in comparison to Facebook Ads Manager, for example.

Try different strategies when you boost an Instagram post to get better results. Create custom audiences and target ads for different types and with various creatives to them.

What is your goal — more visits to your profile or website, or more messages in Direct? Share in the comments!

40 tips on how to promote your Instagram

1. Do not forget to put hashtags that will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.

2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.

3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate.

4. Start promoting profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.

5. Be generous with likes and comments - this is the easiest way to attract new subscribers.

6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.

@westwingde

7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.

8. Follow people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.

9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos. Believe me, no one is interested in flipping through hundreds of photos of salads.

10. Love the Mayfair filter. Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.

11. Check that you have completed the biography section . Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.

12. Ask questions to subscribers. This is a great way to connect with your target audience.

13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.

@nastiapoberezhna

14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.

15. Call people to action. For example, ask them to write their opinion about your photo in the comments.

16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity. At least negative.

17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".

18. Set geolocation . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.

19. Schedule publications with the Later program. Consistency never hurt anyone.

20. Agree with popular blogger to advertise your profile or product. So information about you will quickly scatter over the network.

21. Research has shown that blue images get 24% more likes than orange or red images. Post something blue and see for yourself!

22. Let fast on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.

23. Write the word "comment" more often in posts. This encourages your followers to share their opinions and be more willing to join the discussion.

24. Post photos showing 's face. According to research, such publications are 35% more popular than others.

25. Tag in photos of people. Your post will also be seen by friends of friends.

26. Remember the rule: the more light the better.

27. If you have a business account, create a branded hashtag . So users can specify it when purchasing a product. And it will increase your visibility on Instagram several times over.

28. Share live photos. Show that behind the beautiful picture there are living people .

29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed.

30. Brand yourself : Use your nickname for more than just your profile. A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.

@romantimo3

31. Invite friends from Facebook to follow you. To do this, in the profile settings, select "Find friends on Facebook."

32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar.

33. Tag people , even in stories, don't be lazy.

34. Do not be shy in your posts to ask for likes . As practice has shown, such publications receive 89% more likes.

35. In advance plan not only time, but also content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog.

36. Post a motivational or inspirational quote .

37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section.

38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you.

39. Collaborate with other users. Find accounts with the same number of followers and invite their owners to arrange a joint promotion. This will help you and your partners to win an audience and attract the attention of new people.

40. Create a unique hashtag, by which you can organize a challenge for your subscribers.

Based on cosmo.com.ua

Tags: Instagram, blog, how to become famous, tips, social networks

8 easy ways to boost your Instagram account

Articles are published daily on how to increase user engagement and conversion. To keep up with all the trends, you need a lot of time and effort. That's why the Buffer App has collected the results of 20 different studies for you and compiled them into 8 simple and actionable tips.

According to the Pew Research Center (data collected in the US), the largest age group among adult Instagram users are young people 18-29 years old.


The most popular age category in Russia was adults 25-34, the second most popular - 18-24.

If your target audience is aged 25-49, then Instagram can be a great platform to reach out to a potential client and increase engagement rates.

Here are some tips on what kind of content you need to post in order to “become your own” for this audience:

1) Show what makes you different : offer your audience what others don't, and you will see how Instagram users will start listening to you.

2) Get in the crowd to stand out: Instagram users often post quality and visually pleasing content. To match, do not forget about quality.

3) Seize the moment: teens and adults describe Instagram as: relevant (42%), friendly (40%) and trendy (39%). They expect similar content from brands too, try to match!


2.

Consistency over quantity

Often the question is: “How often do you post on Instagram?”

There is no universal answer to it; different analytical agencies provide different data.

However, there is one simple rule: it is better to have one or two high-quality publications per day than 10 mediocre ones.

It is important to evaluate your strengths and understand how often you are ready to post quality content. Also, users who are not used to constant posts may get tired and start ignoring posts or, even worse, start unfollowing you.

3. There is no ideal time for publication

You ask: “How is it, then why is this item listed here at all?”

Many well-known companies have done research on this topic, and everyone got different times.

SumAll, for example, got the following results:


Conclusion: there is no universal time for publications, it all depends on the individual characteristics of your clients, the industry you belong to and just a combination of circumstances.

Experiment: try posting images and videos at different times and see how your followers' engagement changes.

You can also use the Iconosquare and Buffer analytical services, which will select the time that is right for you.

Alexander Marfitsin, Communications Director of the Amplifer social media publishing and analytics service:

We tend to rather agree with colleagues from BufferApp. Considering that Instagram now has the same algorithmic main feed as Facebook, VKontakte and other major social networks, posting time is no longer so important. On the other hand, there is no algorithmic feed in Stories, publications are displayed chronologically, and there the “best time to post” can still work.

3. Don't forget about "stories"!

Recent studies show that users spend almost a quarter of their time on Instagram in Stories. Iconosquare says that since the introduction of the Stories section, brand content engagement rates have plummeted.

Adapt to the changing needs of your audience. High-profile brands like McDonalds, IBM, and Forever 21 post "stories" at least once a week.

According to statistics, a user responds to 1 out of 5 “stories” of a brand in direct.

If you don't know exactly what to post in "stories" yet, here's a cheat sheet from Klear, which researched 149 top brand accounts:

5. Use hashtags and geolocation

Hashtags and geolocation help other users discover your post. Keep them in mind if you want to increase audience engagement with your content.

A study by Simply Measured showed that posts that include both hashtags and geolocation get more likes and views.

According to TrackMaven research, 9 is the optimal number of hashtags for a post. But do not overdo it: for abuse, a shadowban can be imposed. This means that your post will not show up in hashtag searches.

6. Experiment with videos

Try to find out what type of content your target audience likes best: photos or videos. Track user engagement for each.

Videos on Instagram have almost caught up with traditional photo content in popularity. Therefore, it is difficult to say what will give high engagement rates. Try to find out what is interesting for your subscribers: track likes and comments under videos and photos.

There is no one-size-fits-all recipe for the perfect Instagram video. However, News Whip experts say that the optimal video length on Instagram is 30 seconds, and also tell what users most like to watch:

1) Use internet memes that are familiar to your audience.

2) Surprise! Introduce the user to something unusual, rarely seen in everyday life.

3) Instagrammers love action: film sports events, stunts.

4) Users love to look at the other side of the life of celebrities: let them get a little closer to their idols.

5) Experiment with "delicious" collages.

6) It's not only young girls who love heartbreaking stories: let your subscribers feel happy about the happy ending or shed tears over the sad ending.

7. User-generated content increases audience and conversion

An L2 study found that users who saw UGC on a brand page were 4.5 times more likely to become customers. If the photo was interacted with (liked or commented), then the probability that the user will make a purchase increases by 10%.

Moreover, user-generated content increases the likelihood of a purchase from 1.6 to 6.4 times, depending on the industry.

8. Description length does not affect engagement

According to a study by Sprout Social, 138-150 is the optimal number of characters in the description under the photo. This number is taken for a reason, because Instagram only shows the first three lines of the description, and hides the rest under the cut.

Experts from Simply Measured conducted a study among 100 accounts of the world's top brands and found that there is no clear relationship between the length of the post and the level of engagement.

The signature can be short, long, emoji or just a smiley instead. The main thing is that she conveys your idea to and complements the posted photo or video .

If you want users to see all of the text, try to stay within 125 characters.

Alexander Marfitsin, Communications Director of the Amplifer social media publishing and analytics service:

The mere presence or absence of an accompanying text line cannot affect coverage. In the feed, the picture is of key importance, not the caption under it.

The number of subscribers and the level of audience engagement are in your hands. Don't be afraid to experiment with content and post times, be more attentive to your audience, and don't forget to add geolocation and hashtags, as well as post "stories".

You will succeed! :)

Bonus tip for better Instagram promotion

But what about the services for Instagram promotion? Have they already lost their relevance and are not suitable for effectively pumping Instagram accounts? Let's say right away that such services are still relevant, but not all of them can be recommended for use. Take a look at the Instapromo platform - it has all the necessary features that can be useful for promoting a page on Instagram, as well as a three-day test mode in which new users can work with the system for free. This service can definitely be called high-quality: if you are looking for a resource to promote your instablog, we recommend that you pay attention to such projects.

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