How to become a fitness influencer on instagram

How To Become A Fitness Influencer In 2022

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There’s no doubt that being a fitness and workout influencer is one of the most popular careers on the planet!

In fact, taking nice pictures and getting paid to stay in shape seems like a dream come true, right?

But there is so much more to becoming a fitness influencer, especially on high-demand social media like Instagram.

Whether you’re a fitness professional or at the beginning of your journey to become a fitness influencer, these 13 steps will guide you on how to become a fitness influencer in 2022.

What Is a Fitness Influencer?

Fitness influencers are people who promote healthy living by sharing their own personal experiences and advice with their followers.

They can be found on social media, blogging, or working with supplement companies. Fitness influencers help to change the way people view fitness and physical activity.

They also use their credibility to influence others, promoting products and services on behalf of brands.

13 Steps to Become a Fitness Influencer that Makes Money

If you’re looking to make a career out of being an Instagram fitness influencer, here are a few tips you should do.

1.

Identify your niche and be the expert

Start by identifying your niche and crafting content that resonates with your audience.

There are many different fitness influencer niches to choose from, but some popular ones include Yoga, Running, Crossfit, etc.

Of course, there are endless other possibilities, so it’s important to find something that you’re really passionate about and have the potential to do well in.

For example, Tina is a local influencer passionate about Yoga, also teaching yoga to kids and adults.

View this post on Instagram

A post shared by Tina Bock (@tinabock)

2.

Take advantage of influencer marketing platforms

Influencer marketing platforms are online platforms that connect brands with influencers. By using influencer marketplaces, brands can create content that is relevant to their audience and reach a wider audience with targeted ads.

If you are just starting a fitness Instagram, work with influencer marketplaces that are 100% FREE like Ainfluencer. They help you grow faster and make money as an influencer.

Once you start on Ainfluencer as an influencer, brands can find you through their search by hashtags, category, location, engagement rate, number of followers, etc.

Select the category that best describes you as an influencer and your content.

Ainfluencer helps you scale even as a nano influencer.

Now, you can work on your success and make sure every little progress you make such as engagement rate, number of followers, etc. will be set out in your profile so brands on Instagram can trust you with their promotions a lot more easily.

Download Ainfluencer's app

Check out this video to see how to collab with brands on Instagram via Ainfluencer:

3.

Find your voice as a fitness influencer

If you want to be among the best health and wellness influencers, you need to find your voice. Your voice is that unique thing that makes you different from all the other influencers out there.

It’s what sets you apart and makes your audience interested in your content.

In the end, it helps you build your personal image online.

4.

Develop a strategy

There are plenty of ways to become a fitness influencer. You can start with social media, then work your way into becoming a blogger or vlogger. You can create your own workout program or recommend one to others.

Whatever route you choose, it’s important to develop an influencer marketing strategy and stay consistent with it. If you want to be on the list of successful fitness influencers, you need to put in the work and stay focused on your goals.

5.

Find your following

If you want to make money out of your fitness Instagram post ideas, it’s important to build a strong social media presence.

When people know who you are and what you stand for, they’re more likely to follow your work. Building a following is a process that takes time and effort, but it’s something that can be done with dedication and hard work.

6.

Build credibility

What makes an influencer credible?

Credibility is the quality of being believable or trustworthily respectable. When someone is credible, people believe what they say and feel comfortable following their advice.

Building credibility when becoming a fitness influencer can be a complex process, but there are some key steps you can take to begin building trust with your followers.

Share high-quality content
Use trustworthy links in your posts
Make sure your personal branding is consistent
Be responsive
Be open and honest
Become a storyteller
Collaborate with experts

7.

Focus on your Engagement not Your followers

Engage with your followers, and then engage more!

Doesn’t matter if you are a micro or macro influencer, the best way to develop a strong following on social media is to provide great content regularly and engage with the people consuming it.

Don’t just post and walk away. Spend time responding to comments, answering direct messages, and asking questions that your followers can act on and respond to.

For example, including a call to action (CTA) in your caption is a sure way to increase your brand engagement. Remember to ask genuine and creative questions.

8.

Be consistent with your content

As a workout influencer, it’s important to be consistent with your content. This means creating, engaging and informative posts that will help your followers stick with you.

Make sure to include images, videos, and other assets that will capture and keep the attention of your audience. Be sure to regularly update your content strategy so that your followers never lose interest.

Additionally, make sure to use the right hashtags and engage with your followers on Instagram.

Like many people, you probably think of being a “fitness influencer” as something that only involves posting pictures of yourself working out on social media. However, there are a lot of other ways to be involved in the fitness community and be a valuable asset to those looking to improve their physical condition.

Attend fitness events, meetups, and trade shows to network and makes connections with people in the industry, find influencers related to your niche, and connect with them.

10.

Observe your progress and track results

Like any type of influencer, it is important to be able to track your results and see where you need to improve. This can be done by taking notes on things that work well for you, as well as things that need improvement. By doing this, you will be able to continue to grow as a nano influencer.

Reaching out to brands for sponsorship, and advertising opportunities can be a great way to get your name out there and make some extra money.

Sponsors and advertisers will often give influencers special treatment, such as higher placement in their ads or discounts on their products, in exchange for positive publicity.

As fitness influencers, it’s also important to be selective about the pitches you accept, as not all offers are worth taking.

12.

Be creative and think outside the box

In an extremely competitive niche with thousands of health and wellness influencers, you’ll have to establish yourself as a fitness expert.

Creativity is one of the many skills that can help you become a successful fitness influencer. In order to be creative, you have to think outside the box.

That’s why it’s important to be open to new opinions and willing to experiment with innovative fitness Instagram post ideas. If you can come up with new ways to market your products or services, you’ll be in a better position to become a fitness influencer in your field.

13.

Keep growing

If you don’t know how to grow your fitness Instagram, here are 5 easy tips:

Start by following popular fitness influencers. Not only will this increase the visibility of your posts, but it will also encourage other users and influencers to follow you back.

Add photos of yourself working out or doing other fitness-related activities.

Post motivational messages or quotes about staying fit.

Use hashtags to help promote your posts. By including relevant hashtags in your posts, you can help search for and find your content more easily.

Don’t forget to have patience!

It takes time and effort to build a following and trust, and if you want to become a fitness influencer, you need to have the patience to stick with it.

Be patient when you are trying to promote your content and be patient when you are waiting for the feedback! Be patient with yourself, and don’t quit.

How much money do fitness influencers make?

You might be curious about how much money influencers make in the fitness industry.

For many people, going to the gym is a daily routine. But for fitness influencers, it’s their full-time job.

They post their workout routines on social media, endorse products, and even compete in bodybuilding and figure competitions.

Fitness influencers typically make a lot of money from their work. New research from compare the market has revealed just how much the highest-earning fitness influencers could be earning from Instagram alone.

View this post on Instagram

A post shared by therock (@therock)

With over 313 million Instagram followers and an engagement rate of 0. 32%, Dwayne ‘The Rock’ Johnson makes around $1,058,730 per post, making him the richest fitfluencer by far!

A former professional wrestler, The Rock also has his own clothing collection with Under Armour and has recently signed up as a global partner of the Ultimate Fighting Championship, firmly cementing his position as number one.

In response to the rising costs of fitness influencers, marketers are turning toward working with micro influencers.

Conclusion

Knowing how to become a fitness influencer is not as difficult as it may seem. By following the simple solutions mentioned in this article, you can begin to make a name for yourself in the fitness industry.

Remember to always stay motivated and keep pushing yourself to be the best that you can be. And most importantly, have fun with it!

So if you are looking for a new challenge in your life, or you simply want to help others achieve their fitness goals, becoming a fitness influencer may be the perfect career for you.

Give Ainfluencer a try

1- How do you become a fitness influencer?

1. Choose your niche as a fitness influencer
2. Develop a strategy
3. Find your voice
4. Be creative
5. Use influencer marketing platforms
6. Build credibility
7. Reach out to sponsors and advertisers
8. Track results for improvement

2- What does a fitness influencer do?

They help people reach their fitness goals by promoting healthy living and showing them how to maintain their physical activity. Fitness influencers often have a large social media following and are paid to promote certain products or services.

How to Become a Fitness Influencer • Fitness Business Blog

If you love social media, storytelling, and fitness, then becoming a fitness influencer might appeal to you!

But how does one become a fitness influencer? And how does one keep growing and evolving their social media presence?

In this article, we’re going to explore 9 steps to becoming a fitness influencer, covering everything from your brand and platform to your social media strategy and sales plan. But first—let’s unpack what it means to be a fitness influencer.

What is a fitness influencer?

Fitness influencers are content creators in the fitness space who make their living (or earn supplemental income!) by partnering with brands to promote their products and services.

Typically, this starts with growing an organic follower base on one or more social media platforms, and then pitching that following to businesses as valuable target demographics. Today, many influencers create their own products and services to sell, too.

The social media influencer industry began in the 2010s and has risen in popularity steadily, with interest peaking in January 2022, according to Google Trends. Though they were some scandals about bot followers in the past, today brands tend to favor authenticity and engagement above all else—it’s less about the quantity of followers and more about the quality of those followers interests and habits.

An effective influencer will be able to build brand loyalty in their followers not only for their own brand but for others as well.

How to become a fitness influencer

There’s no one-size-fits-all strategy to becoming a fitness influencer—everyone is different! What works for one might not work for others—and social media platforms are changing all the time!

The following nine steps will help you figure out the strategy for you. Be specific in your planning—and make sure you’re genuinely excited about what you’re building, too. Your audience will notice.

Let’s dig into our nine-step plan for how to become a fitness influencer.

Pick your niche
Choose a platform & learn the algorithm
Establish your social brand
Learn technical skills
Identify your content pillars
Build your initial following
Build a media kit based on current stats
Pitch to sponsors, partners, and advertisers based on current stats
Analyze the data and repeat steps 4-8

Step 1: Pick your niche

Search “niche” on the Trainerize blog and you’ll find a pile of articles about the importance of focusing on your target demographic—and we mean it!

Discovering your niche is the first step to a successful business or building a successful social media presence: it’s making sure you are intimately familiar with the people you’ll be talking to, and that you’ll be able to inspire and influence them in their fitness journeys.

Of course, you should have at least some personal connection to that target audience—maybe you once belonged to that niche, or maybe you still do. Ultimately you need to be authentically motivated to support the folks within your niche, or you can forget about building up a following.

Consider what you have to offer:

What expertise do you have that you can share?
What do you have for training and certifications to show social proof for your content?
Where could your passions help others?

Think about your ideal client:

Who do you want to help?
What type of people will be best-served by your expertise and storytelling?
Who will you be more interested in engaging with on social media?

Think about how you can stand out from the competition:

Why would someone choose you over a competitor?
What will people remember about you?
Why would people in your niche value you?

And do a bit of research, too:

Check in on fitness trends
Monitor hashtags that would apply to your niche
Follow other influencers in your niche and note what they do well
Try to identify if there are any gaps you could fill

📙Learn more about how to find your niche as a personal trainer.

Step 2: Choose a platform & learn the algorithm

In 2022, there are so many platform options for you to build your brand on. Consider your options based on a few factors:

Which platforms do you like the most?
What content types can you see yourself creating?
Which platforms are more welcoming to new creators and influencers?
Where online could you get paid for views?
Which platform will best align with your brand?

Once you’ve chosen your platform, find some verified information on how to best utilize that platform and follow some experts in those platforms. Pay for training if you need to, but be sure it’s fact-based, not empty advice! Learn what the algorithm wants and make sure you can offer it—and have fun with it, too!

Explore our Ultimate Guides to Social Media Strategy for Facebook, Instagram, and TikTok.

🔗 Kick off your online training business!

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Step 3: Establish your social brand

If you already have a fitness brand or a personal brand, your social brand can be an extension of those! If you’re starting from scratch, then you’ll want to decide what the look and feel will be for your social feed!

Your brand goes further than just the visuals of your feed, but they’re really important! Think what types of content you can create, and find some feeds that feel like a good example for you—they don’t need to be fitness accounts, just any influencers that you like or that you would want to take inspiration from! And make sure the brand you plan out will appeal to that target audience we discussed.

Then, do the basics:

Establish your colors and fonts
Establish your photography style
Choose a few content types: like photos, selfie videos, graphics

📙Read The Ultimate Guide to Branding your Online Fitness Business for more on branding!

Step 4: Learn technical skills

Being a fitness influencer requires a certain level of tech-savvy! Not only will you have to learn the creative side, you’ll also need to learn the business side—but let’s focus on creating content first.

Shoot & edit video

So much of social media is video now—and you won’t be able to grow on any platforms without a video strategy. So you better get ready to learn some new skills!

Not every fitness influencer does hyper-professional video content—it’s all about what works for you! But you’re definitely going to need to learn to shoot and edit. Start with your iPhone camera and some iPhone apps—InShot is a great place to start!

📙Get everything you need to know about filming fitness content here!

Master iPhone photography

And there’s no getting away from photography, either! Download photo editing apps like Snapseed and VSCO, and save time by saving your favorite filters and presets.

📙Learn how to take professional-level photos with your iPhone!

Get graphic

Even if you don’t plan to use a tool like Canva or Adobe Creative Suite, any influencer who uses in-app tools on Instagram and TikTok should understand the basics of design: colour, balance, unity, and contrast, in particular.

Write away

Plus, writing is an essential skill for any creator or fitness influencer—think through how you’ll best communicate your information! This is especially important for your social media profile: make sure your bio is clear, concise, and descriptive and captures new followers!

📙Learn to write well from Trainerize’s Director of Growth Marketing
📙Get inspiration for your Instagram bio!

Step 5: Identify your content pillars

Next, it’s time to figure out what you’re going to post about!

If your content strategy is to share free workouts and show off your abs in an occasional gym selfie, think again! Though of course these types of social media content can be inspiring, engaging, and even educational, in today’s competitive influencer market, you need a strong strategy. You’ll need to use every tool at your disposal to build community and share knowledge.

Try to establish three content pillars to start—essentially three “buckets” that your social media content will fall into. Don’t go too specific with your pillars, but don’t go too general, either!

Here are some examples of content pillars that might work for a fitness influencer:

Fitness Education
Personal Fitness Journey
Freebie Workouts
Aspiration & Motivation
Community Celebration
Food & Recipes

Then, you’ll come up with a few post concepts that fit into each of your three pillars, and create a few posts for each concept! Ta-da, you have an editorial calendar!

📙Learn all about content marketing and editorial calendars!

Step 6: Build your initial following

If you completed Step 2, then you should already have a good idea of what will get your content in front of new eyes and distributed on your platform of choice. But just putting out great content isn’t enough to gain strong distribution on social media.

You’ll need a community engagement strategy to do so! Here are a few things to consider when building you following:

Research and follow key hashtags for your niche and use them strategically
Always use geotags on your posts!
Follow other influencers within your niche
Respond to all DMs and comments
Engage authentically on other channels
Promote your new brand account to all your existing friends, family, colleagues, and followers
Pitch collaborations to like-minded influencers in non-fitness niches (food, health, travel, fashion, and other!)
Build relationships with local businesses in your niche (restaurants, cafes, fitness studios, athleisure companies)
Focus on shareable content—things that are entertaining, educational, or relatable—so your followers can send it to their friends

📙Use powerful tactics to grow your business on Instagram (or other platforms!)

Step 7: Build a media kit based on current stats

Here’s where the monetization kicks in. To be a successful influencer, you need to establish some base rates for your content offerings. The best way to do this is to create a media kit that clearly outlines your pricing and options to brands.

And don’t you dare create a spreadsheet. This needs to be an on-brand PDF that includes all the information potential sponsors might need. We recommend building it in Canva, and then you can edit and update it regularly.

Your media kit should include the following:

About Me (an intro to who you are and what your brand represents)
Social Stats (like followers, engagement rate, and other key metrics)
Follower Demographics (where they are, how old they are, who else they follow)
Content Offerings (post types, content series, channel availability)
About the Process (help them understand how you work and how you can make their life easier)
Previous Partnerships (brands, stats, and testimonials)
Pricing (create an easy-to-read matrix!)
Contact Info (how they can get in touch)

⚡️TZ Tip: Make sure to add a disclaimer somewhere establishing how long these rates will remain active—you don’t want someone coming back a year later and expecting the same prices!

Step 8: Pitch to sponsors, partners, and advertisers based on current stats

Lastly, you need to start pitching yourself to brands!

Start a spreadsheet or an Asana board for all your potential collaborators and work to find contacts at each organization. Research industry events and influencer programs. Look into what brands have a good history with influencers.

And then start reaching out by email! Start by following them all on social media and pay attention to their hashtags and other influencer partnerships.

Personalize every pitch as much as possible and put some thought into the partnership pitch—but don’t give away your ideas for free! Leave them wanting more and wait to hear back from them to provide more information.

If you’re open to it, consider doing some unpaid or for-product collaborations to start!

Step 9: Analyze the data and repeat steps 4-8

Any social media manager, influencer, or content creator will tell you: you gotta look at the data.

Review your social media analytics on a weekly and monthly basis. Use a tool like Sprout Social or track the data in a spreadsheet manually to make sure you never lose track of your analytics.

Look at what performs well and what doesn’t—both for organic and paid content. Take note of your best-performing content types and replicate them in future. Create content series where you repeat similar concepts that you know your followers will love. And keep an eye on your followers! If your engagement rate starts to suffer, take note of the possible causes and use that information to guide future content and campaigns.

Go back to Step 4 and work your way through this list again to keep growing and evolving your fitness influencer brand.

Pick your niche
Choose a platform & learn the algorithm
Establish your social brand
Learn technical skills
Identify your content pillars
Build your initial following
Build a media kit based on current stats
Pitch to sponsors, partners, and advertisers based on current stats
Analyze the data and repeat steps 4-8

Work on improving your technical skills—try some cool transitions! Re-work your content pillars based on the data you have. Build up more of a following using the tactics listed here. And then update that media kit and keep pitching!

Before you know it, you’ll have a strong brand with revenue potential. Consider yourself ✨influenced✨.

Secure another revenue stream with online training.

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How to become an influencer on Instagram: a step-by-step guide

Instagram has long turned from a platform for sharing photos and impressions into a business platform and an opportunity to monetize your business or yourself as a brand. In 2021, as in 2020, influencers are still at the helm and it is through them that huge arrays of advertising will pass.

More than 80% of Instagram users follow company pages. This means that brands will continue to actively promote services and products through bloggers. Brands will spend around $15 billion on influencer marketing by 2022, according to Mediakix. In 2019year the amount was only 8 billion dollars.

According to Business Insider, 79% of brands use Instagram for influencer campaigns, 46% use Facebook, 36% YouTube, 24% Twitter, and 12% LinkedIn.

Today, being an influencer is not only pleasant in terms of communicating with subscribers and forming your own cultural or social layer, conveying your ideas, but also trite because it is profitable. In the US market, influencers charge between $75 and up to $3,000 per post. nine0003

And if earlier large advertisers used to advertise only on the profiles of celebrities (stars, actors) with a million audience, today brands are increasingly turning to nano-bloggers, influencers in specific narrow niches for help.

How to Become a Successful Instagram Influencer

One of the fundamental principles that is always important to keep in mind if you plan to be an influencer is that you must be trusted by your followers. Gather a high-quality, albeit small, audience loyal to you and your ideas. nine0003

Try to be honest, open and unique in your profile. Communicate with your audience as equals. To create a trusting relationship with the audience, you have to work hard. Get ready to devote a lot of time, effort and energy to your Instagram, carefully select topics and posts, post content regularly. You will have to show dedication if you really want to become an influencer.

In the heyday of Instagram blogging, many people mistakenly assume that becoming an influencer is mega easy. But it is not so. Anyone can become an influencer, but it takes effort. Blogging is not just an abundance of emoticons in the text, a photo of your breakfast and coffee. To Become an Instagram Influencer:

Use your personal photo as your profile photo. It's the first thing subscribers see. It is advisable not to change the avatar too often and be recognizable on it, so that subscribers can easily see whose content they are consuming.
Build and maintain your personal brand. In particular, identify yourself. Are you a travel blogger, a dog lover, a party animal, an expert in wine, a body positivity advocate, or a seafood lover? Choose a couple of things, characteristics that make you different from others. Some personal touch. There are a lot of dog lovers, but you have to find something to stand out from a new angle. Perhaps you are a zoopsychologist or you travel with a dog by car to non-trivial places. nine0022
Be clear about who you are and what you're talking about in your profile header. And if something has changed, be sure to update the text. If you cannot form in a couple of lines what you and your profile are about, then you have not decided for yourself. Then the logical question is: what needs of subscribers will you cover? To figure out what your profile might be about, ask yourself: what do you like the most? What are you good at? What could you write about just like that, without even getting paid? What is important and interesting to the audience? nine0022
Have frank conversations with your audience, find out what they like.
Never resort to gray or black methods of cheating subscribers. Inactive bot accounts will ruin your statistics and results in the feed.
Don't forget to post your face regularly. People prefer to see a real person in profiles, and not just beautiful photos or great texts. And even if you, as it seems to you, have the most ordinary life without adventures, travels, career achievements, remember that you can always find your audience and become popular if you show your personality and find your own peculiarity. nine0022
Be clear about who your target audience is. Who are these people, what are they, what are they fond of, what ideas do they support. And starting from this portrait of a potential audience, try to give them the content that they need. If you want to be an Instagram influencer, and not just run a page like a personal photo diary, then you must first give content and topics that are interesting to your audience. This does not mean that you should adapt and write on uninteresting topics, but keep the needs of the audience in focus. nine0022
Be open and honest with your audience so that you have a strong connection.
Engage subscribers in a dialogue, ask them to comment, express their opinion. Reciprocate them, don't skip reactions or comments. Go to your followers' profiles and give them feedback too.
Create a content plan, keep stories or texts in reserve in case there is no inspiration or fresh updates. Get serious about creating and posting content on a regular basis. Get inspired by other profiles, Pinterest pictures or people's stories. If you need help, use the content posting planners. This will free up time and make the feed more organized. nine0022
Work on the aesthetics of your profile. Use some photo editing software. Create a unified blog style. If possible, select photos for posts so that they look harmonious in the overall grid.
When your profile becomes interesting to advertisers, don't betray yourself and your audience with inappropriate rude advertising. Collaborate only with those profiles that really resonate with you, that the audience will like and will not cause confusion. Agree, if you are a childfree who lives with two cats and likes to drink pinot noir in the evenings, it is unlikely that advertising for children's toys will be adequately perceived by your audience. nine0022
Keep a balance of advertising and non-advertising content. Even if partner brands are great for your audience, do not forget that there may be too many ads.
If you are not ready to reveal any details of your personal life or secrets, then feel free to set boundaries, clearly, but without aggression, clarify with subscribers what questions you definitely should not ask. An influencer has the right to personal boundaries and is not obliged to turn the soul inside out.
Learn how to competently interact with haters, determine the edges when you just need to block. If you see a frank hater - do not enter into long discussions with him, most likely he is not here in search of answers and the truth, but to merge his negativity. nine0022
Remember to post regularly to stories. Stories on Instagram sell, increase awareness and reach.
Write good texts. Do not just write unsubscribes or long reads. Take a copywriting course or analyze the texts you like in terms of the writing techniques used. Read more of those posts that resonate with you to train your skills.
Choose the right hashtags. Don't choose too high volume, use a combination of hashtags with different search volumes from 10,000 to 1 million. But definitely not more than a million. nine0022
Go to a business profile to access analytics. Add email, contacts, so that it is easy for brands to contact you.
Use Instagram's analytics tools. Analyze the audience, popular posts.
Inspire your audience. For example, for challenges, revision of habits or ideas, for healthy eating or for solo travel and exploration of the world, yourself.
Interact with the audience regularly. Add links to projects, materials that you want to share in the header. Use calls to action. nine0022
Create a community, a safe space where there will be common interests, support and an interesting exchange of resources and ideas.
Tag your favorite brands/places for free.
Interact with other influencers. Arrange general broadcasts, share the audience.
Invest in paid promotion to attract your audience.
Decide whether influencership is your main income or additional income and interesting pastime. It is important to understand the goal and, based on it, build your profile. nine0022
Estimate yourself: how much is advertising in your profile. To do this, you need to study the engagement statistics, analyze the audience, average prices in the market.
Create an interesting and unusual pitch for advertisers.
Invest in a phone with a good camera, lighting, photography equipment. On Instagram, visuals are very important.
Live and enjoy real life. This way you will be more likely to produce interesting, relevant content for your audience.

We also recently looked at how much Instagram influencers actually earn.

How an Instagram Influencer Finds Advertisers

According to a Morning Consult survey, 54% of Gen Zers and millennials would like to become social media influencers. Members of this generation themselves trust influencers more than just celebrities when it comes to online content.

Millennials are willing to "sell" the brands they like at a relatively low price. This state of affairs makes nano-bloggers and influencers even more in-demand businesses. Brands are increasingly targeting the average user and less and less the exorbitantly expensive celebrity ads. nine0003

Rakuten Marketing conducted a 2019 survey showing brands spending 40% of their annual brand spend on micro-influencers and 28% on stars.

Most often, brands focus on the reach of your profile and niche. That is, if you have a small but active audience that shows high engagement, then the chances of attracting the advertiser's attention are very high.

In addition, the niche you occupy is very important for companies. If your niche fits perfectly with your marketing strategy, then a partnership is very likely. nine0003

But don't forget that you have to match the brand, its values and hit the tone of voice. Relatively speaking, even if your audience suits a certain brand, but, for example, all your posts are with humor and slang, then it is unlikely that a Swiss watch brand will approve of your writing style. In this case, if you write an absolutely serious selling post that is not typical of your profile, then the ad will obviously not be native. Think carefully about partnering with brands.

Research brands you like and share values with and be the first to partner with them. Most likely, companies will be keenly interested in your profile. nine0003

In times of a pandemic, influencers and their content are even more important to business than before. Studio licked advertising shootings “come” to buyers sitting at home many times less than “domesticated” advertising. And although the cost of influencers has decreased by 3% since the beginning of last year, by May 2020 they have returned to normal.

Rules of popularity: how to become a millionaire blogger on Instagram and TikTok

Instagram (an extremist organization banned in Russia) and TikTok are now one of the most popular networks among users worldwide. The unprecedented interest in entertainment content has attracted billions of users to the platforms. As time goes on, developing your blogs and profiles on them becomes more and more difficult - competition is growing, users are demanding more unique content, and advertisers are more carefully selecting influencers for cooperation. nine0003

But despite all the difficulties of today's online space, Instagram (an extremist organization banned in Russia) and TikTok are still the most promising platforms for publishing and promoting content. Kirill Pyzhov, co-founder of the Perfluence platform for working with bloggers and influencers, will tell you how to start your blog from scratch on these sites and become a network star.

Today, Instagram (an extremist organization banned in Russia) has more than 1.2 billion registered users, and the competitive environment among bloggers and influencers is as high as ever. But there are a number of effective ways and life hacks that will help you create a popular blog on Instagram (an extremist organization banned in Russia). First you need to understand that working with social networks is inextricably linked with marketing and PR, so you need to understand the basics of one and the other area. Start by learning what positioning and development strategy are, how to calculate the effectiveness of an advertising campaign, and how to set up targeted advertising. Being an influencer is also a profession, so in order to succeed in it, you need to become a real marketer. nine0003

Instagram blog (an extremist organization banned in Russia) from scratch

1. Define your topic look at your blog. So, choose your topic wisely. To do this, first of all, answer yourself the question - what can I do? Any of your passions, hobbies or life experiences can turn into the topic of your blog.

This way you can define your niche and try your best to become an expert in it. Secondly, decide what you want to broadcast on your blog and tell your subscribers. Come up with the structure of posts, special categories and unique materials that will be displayed on your blog. And finally, study in detail who you follow, as well as the accounts that inspire you - style, layout, design, texts and the latest trends. Just do not copy, but adapt for yourself. nine0003

2. Create a profile

The first thing to start with is your username. Do not use too long names, as well as many numbers and symbols in the profile name. So, it will be easier to read and quickly remembered by your subscribers. The username should reflect who you are and what you are broadcasting on the blog. Next in line is the profile photo. The same rules apply here as with the name. The ideal "avatar" is a portrait or logo. The next step is to fill in the profile description. Your business card will be a competent header that will be able to interest the potential audience of the blog from the first reading. You have as many as 150 characters to describe yourself and your activities. nine0003

3. Decide on the visual component

To do this, you need to decide on your image, which will become memorable and recognizable among everyone else on the network. Start with a profile color palette - choose primary and secondary colors, experiment with contrasting shades, as well as visual elements and details. Once you have a concept in mind, you can start producing content –– for this you need a technical component. Remember that at the beginning of your blogging activity, it is not necessary to purchase expensive cameras and laptops. At the very beginning, try to shoot and edit material on your smartphone or laptop, and at the same time upgrade your skills in setting up lighting, creating compositions. We also casually mentioned graphic photo and video editors - they will also be very useful to you in your business. Follow tutorials on the web, study professional literature in this area and open applications from a new angle each time. nine0003

4. Start creating content

Start with posts. In this question, everything is purely individual, but ideally, there should be meaningful posts under beautiful pictures. If you feel that copywriting is not your forte, use professional services for working with texts, for example, Glavred, Litera5, Gramota.ru or special telegram bots. Don't forget about storytelling. Big bloggers actively talk about their lives and experiences and shape their content into stories, and sometimes even monetize through ad integrations. Also, do not forget about the general mood of the texts - write sharply, without water and with a share of humor, and also do not forget about personal opinion. Show your personality and speak out on topics that you think are important to you and your audience. It is your personal position and comments that subscribers want to follow. And remember, we are all different and no one can be perfect. Therefore, do not be afraid to make mistakes and confess in these texts - this causes empathy among fans of your work. Be aware of the different formats of posts in the Instagram feed (an extremist organization banned in Russia) -– for example, IGTV or carousel posts. So, more meaningful and capacious stories can be written into your blog. nine0003
We continue in stories. Stories is one of the most popular features on Instagram (an extremist organization banned in Russia). Stories have long gone beyond publishing “light” and more casual content. Create your own templates, come up with original lettering, or use professional applications with ready-made ideas. Come up with special headings and engage subscribers in your blog.
Lives . Another tool to attract an audience to your blog. They are beginning to be actively used by bloggers who already have a certain number of subscribers. Choose the right time to stream, prepare a stable Internet connection, create an atmosphere in the frame, write a script for a meeting with subscribers and, most importantly, be yourself. Lives will help increase your blog reach and attract a loyal audience. nine0003

5. Develop a content plan

Remember, planning is the best way to run your social media consistently and effectively. A content plan will help you with this, which is ideally developed a month in advance. Follow the activities of other bloggers, catch the latest trends on the network - any newsbreak can be adapted to your content. The main thing is to prepare posts and stories in advance and always have them at hand in a format convenient for you.

6. Work on promotion

Connect target. Targeting is a separate wonderful world inside Instagram (an extremist organization banned in Russia). There are several main methods of promotion. One of the most efficient is Ads Manager by linking an Instagram account (an extremist organization banned in Russia) to Facebook (an extremist organization banned in Russia). To do this, study in detail your target audience and the priority direction of your blog. This will require minimal financial investment. It is also possible to purchase advertising space from popular bloggers and influencers, but this method has a significant drawback - it is impossible to directly calculate the output from the campaign. nine0003
Interact with other users. Like other people's posts, join discussions and discussions in the comments, tag other accounts in personal posts and repost - these are effective methods that will help your blog get noticed.
Giveaway, contests, activity chats, SFS, mass following and liking. These can be called dangerous methods of promotion, which are better avoided today. Instagram (an extremist organization banned in Russia) actively monitors their progress and sends accounts that often indulge in such “blogging tricks” into the shadow ban. nine0003

Forecast for 2021 on Instagram: (an extremist organization banned in Russia)

The main trends on Instagram (an extremist organization banned in Russia) next year will be posts on the topic "Medicine" and "Natural". In visual design, there is already an active trend towards naturalness in photographs - try to resort to retouching and unnecessary filters as little as possible.

TikTok blog from scratch

The rules for working with the theme, naming, photo and profile design are similar to Instagram (an extremist organization banned in Russia). However, TikTok has its own pitfalls and interaction tricks. nine0003

The main difference between TikTok and Instagram (an extremist organization banned in Russia) is the focus on the number of followers. In TikTok, the number of subscribers is certainly important, but still the views of your videos play the main role. TikTok tends to change more often, and because it's a younger social network, you have more room to be creative and develop your potential. Therefore, do not be afraid to experiment and learn to hype, thereby getting into the recommendations - these skills are worth their weight in gold here. Here are some hacks on how to create videos that will get millions of views. nine0003

1. Post content regularly

In TikTok, it's important to post content regularly. If you are just starting your tiktoker career but don't know what to release or where to start, take a look at the latest trends on the social network. Learn the most popular ringtones every day and shoot high-quality videos. And remember the 30 minute rule – scroll through your TikTok feed for at least 30 minutes every day. So, social network algorithms will notice your account and will more often offer it in the recommendations section. nine0003

2. Don't break the rules

Since TikTok was developed in China, the social network has to adhere to the rules of the sky. Do not use scenes of violence in videos and do not express any discriminatory theses, do not use someone else's content. And add unlicensed sounds to your personal library, otherwise the soundtrack of videos may be cut off. If you no longer like some of your personal videos after a while, it is better not to delete them, but to hide them in private ones. nine0003

3. Use hashtags

If on Instagram (an extremist organization banned in Russia) hashtags play a minor role in promotion, on TikTok they make up more than 70% of your success. Use the rule of combining high-, medium-, and low-frequency keywords. So, high-frequency phrases will talk about your blog in general and attract different audiences, while low-frequency phrases will affect the most accurate information about you and work for people who are really ready for action. nine0003

4. Create high-quality widescreen videos

Quality content is valued in any social network, but TikTok has set the bar very high in this regard. According to statistics, users scroll through videos with poor sound or low resolution immediately, which means that you can forget about getting into the recommendations.

5. Hype on duets

Targeted ads and mentions from other bloggers don't go well on TikTok, but duet videos always break records. Start collaborating with your network colleagues, come up with collaborations and get into trends.