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How to make a tutorial video for instagram


How to Create a Tutorial with Instagram Stories

Tutorials are a fantastic medium for content marketing. They showcase your product or service, they position you as an expert in your field, and they provide valuable content to your audience that isn’t aggressively promotional.

The genre of the tutorial video has been around for a while, but the platform of Instagram Stories presents an opportunity for something a little different. Because you can upload multiple slides at once, your IG Story tutorial doesn’t even need to be a video: it can be a collection of stills with arrows, stickers, and little animations to help the viewer move from one step to the next.

Here are four steps to creating a tutorial on Instagram Stories that will both offer real value to your followers and demonstrate your expertise to them.

Step 1: Choose a subject for your tutorial

Some products and services really lend themselves to tutorials, while for other businesses, it may take some creative thinking to come up with the right subject. Brainstorm some ideas while keeping in mind that you have two main goals here:

  • To show your expertise
  • To give your followers information they will value

For example, if you’re a cake decorator, you might post a simple cake decorating tutorial. If you’re a yoga instructor, perhaps offer a quick flow of postures that your followers can practice during their lunch break at work. If you sell beauty products, create a beauty tutorial using your products.

Step 2: Plan out your steps

Work out how many steps will be required to show the process and plan a different slide for each.

Your first slide should explain what it is you’re going to show your followers and display the finished product. If they don’t know what they’re going to get out of it, they’re unlikely to stick around.

Next, you should show them what materials they will need. Then start taking them step-by-step to achieving the finished product. You may want to end with a slide that encourages engagement: ask your followers how they liked the tutorial (perhaps using an interactive sticker, like the emoji slider) and to share their results with you.

Step 3: Create a slide for each step

Be flexible and creative here: some of the slides can be still photographs with stickers, arrows, and text, while others can be short videos, animations, or even Boomerangs. For video slides, you can use a third-party app like Boosted to make your Story stand out– you can customize with text and other elements that are not available using Instagram’s native Story editor.

Keep in mind that you never know whose sound will be turned off or who might be annoyed by a lot of sound or music. In many cases, it’s best to use text instructions rather than voice-overs, and either gentle music or no sound at all for the audio.

You can use the drawing feature to draw arrows, circles, and other shapes that help direct the viewer’s eye in your slide or indicate a direction of motion. You can also use emojis to help illustrate your steps, such as a scissors or knife emoji to indicate cutting or an hourglass to indicate waiting.

Here’s some Instagram Story tutorial inspiration from @EnlightPixaloop:

Step 4: Upload your slides to Instagram Stories in chronological order

This is very important! Make sure to select your slides in chronological order so they will display correctly. If one slide is in the wrong place it will be confusing for your followers and embarrassing for you, and you’ll need to delete all of them and upload them again in the right order.

Double check before you share: click through each slide in turn and make sure the order makes sense.

Once you’re sure the slides are in the right order and everything looks good, share the tutorial to your Stories.

Action Items:

1. Pick a subject for a tutorial that showcases your expertise and offers value to your followers.
2. Plan out the steps of the tutorial and decide what kind of slide will best demonstrate each step.
3. Create a slide for each step of the process.
4. Upload the slides in chronological order and share the tutorial to your Stories!

A Step-by-Step Guide: Create Photos and Videos to Captivate your Audience on Instagram

(Update on November 14, 2021 at 9:00AM PT: This blog post was published in 2019. For up-to-date information about using video on Instagram, please visit our video solutions page.)

Read this guide for creative tips to enhance your photos and videos, as well as creative tools you can use to create content on Instagram.

Step 1: Get creative with these 8 post ideas

Instagram is where you can showcase your business' personality. By sharing photos and videos, you can invite your audience to learn more about your business. Let’s look at the 8 ideas below to create different types of photos and videos.

Learn more about how to take photos and videos with your Camera here.

Show the behind-the-scenes of your business.

Provide a tour of your workplace, spotlight a team member, or show the process of creating your product or service.

Announce new products or services.

Share a new product or product feature to create a buzz, or record yourself unboxing your own product. In the example above, @JARSbydani created buzz by sharing the new flavors she was working on prior to launching. (Update on October 29, 2021 at 11:00AM PT: "@jars_by_dani" is now "@JARSbydani" throughout this post.)

Make tutorials.

Show people the different ways they can use your products and services, whether through your captions or in a video.

Celebrate holidays.

You can post about mainstream holidays or think about smaller holidays. For example, if you run a donut shop, mark your calendar to create a special post for National Donut Day. Look at this photo @JARSbydani created for Valentine’s Day.

Share events.

If your business hosts events, invite your audience to post photos and videos before, during and after your event. Create a collection of your favorite moments by posting multiple photos or videos to tell the story of the night. Learn more about posting multiple photos or videos.

Get customer testimonials.

Ask customers for photos and videos with your products or services that you can share. You can even interview your trusted customers as they use them. Imagine a baker taking a video of a customer taking their first bite or a hair stylist filming a client during a cut.

Post other marketing materials.

Think about other photos and videos you’ve created for your marketing, like posters or creative for your website, that you can share.

Whatever posts you decide to create, don’t be afraid to experiment with different types of posts and ask for your followers’ feedback on what they enjoy the most.

Step 2: Add polish using these 4 photography techniques

Make your shots more balanced with the rule of thirds.

Look at the elements that are the most important in your shot. Then place the subject of the photo at the intersection points of the grid lines, which divides the photo into thirds.

Use space to spotlight your subject.

If you want to highlight the subject of your shot, add space around the subject to make it stand out. For instance, take a look at how @JARSbydani highlights their products against the table.

Use leading lines in photos.

People’s eyes follow lines in your photos. Create photos where the lines draw the eye to the subject you want to highlight, like this photo where @JARSbydani used the spoons to lead your eyes to her jars.

Experiment with light at different times of day.

Capture the soft light at sunset or create stark shadows at midday with harsh light. Take a look at how @JARSbydani captured her shot. You can also take night-time photos with neon lights or a colorful filter help set a mood and contrast your photos.

Step 3: Get the look you want with these 5 editing techniques

Taking the perfect photo or video when you’re crunched for time running your business can be hard. Use the 5 editing techniques below to enhance your photos after you’ve shot them.

Learn about specific creative effects you can use for your photos and videos here.

Crop to get your ideal image.

Play around with different zoom levels and angles for your shots. You can also share the same shot multiple times by cropping it differently each time. For instance, see how @JARSbydani has cropped her photo to zoom in just on her spoon.

Use Lux and enhance.

When you’re editing your photos, try tapping Lux, the magic wand on the top of your screen that appears when you take a photo using your in-app camera. Using Lux, you can immediately enhance your photos and videos by lightening shadows, darkening highlights and increasing contrast.

Use different filters for different moods.

Overlay the filters on your photos and think about the mood they convey—like Amaro if you want a vintage feel or Moon if you want classic black and white look.

Make your colors pop.

Experiment with tools like contrast and saturation to increase the intensity of your colors. Show off bold colors in your photos if that’s the look you’re going for, or tone it down if you’re going for a more muted look. For instance, see how @JARSbydani’s post with her rainbow cake really pops here.

Make your subject the center of attention.

If the subject of your photo is set in the center, add a vignette to darken your photo’s edges to direct people’s attention to it. Or, if you want to blur your background to focus on the subject in your foreground, try blurring it using Tilt Shift.

Step 4: 6 tips to make your videos look more professional

Create high-quality videos with these 6 tips.

Learn more about how to post videos on your feed here.

Make the right first impression.

Select a video cover that captures the essence of your video. Look at the bottom of the app after you shoot your video using the in-app camera. You’ll have the option to choose your cover, trim the video and add a filter.

Grab people’s attention in the first 5 seconds.

Show interesting visuals or share the most important points in your video upfront.

Keep your shots in focus.

Tap on your screen on the object you want to focus on when you’re recording. Keeping your shots in focus when filming a subject can make them look more professional.

Use Instagram’s creative tools to make engaging videos.

Hyperlapse helps you create time-lapse videos. Boomerang helps you create a mini video that loops back and forth.

Stabilize the shot for a polished look.

You can lean your phone against a wall or even get a tripod specifically for your phone.

Prep your people.

Make a list of talking points or a pre-written set of questions to get employees or partners ready to answer official questions about your business.

Create video for Instagram | Supa

How to create an Instagram video without budgets and effort SUPA

Modern marketers have no idea how it is possible to manage their marketing strategies without Instagram videos. Today, this tool is spreading at a tremendous speed. Such an increasing popularity of video as a format for delivering information is largely justified by the fact that video marketing has become very accessible. You do not need to have video editing skills, you do not need to hire a team of designers, but you can use various video editors and create a great professional video. nine0005

With SUPA Video Maker, you can create your own unique video in minutes. All you need for this is a little time and desire. Intuitive interface and detailed video instructions will help you quickly figure out how to use our video maker. Plus, a collection of ready-made templates will help you choose a direction, navigate what suits you and your business. In SUPA, you simply choose the template you like, modify it to suit your style, add text, animated elements or stickers, emoji, choose brand colors and fonts. With this step-by-step algorithm, the perfect video for presenting your business on Instagram will be ready in 10-15 minutes. Easy fun creation process and professional result is the best solution for your brand. In addition, with SUPA you can create videos for Instagram online right in your browser without overloading your computer with heavy programs. Don't worry about the correct video size or format - we've already taken care of that. nine0005

And all this without big budgets and with minimal time and resources. In 2020, over 85% of businesses plan to use video marketing as a marketing tool. Instagram videos are a great way for a brand or person to make themselves known, present a product, tell their story, and attract followers. Video can be both free and paid promotion method. We wrote about how to make an advertising video for Instagram here.

73% of US teens say that the best platform for brands to tell them about new products or promotions is Instagram. Only 12% of teens will respond to Facebook, and 37% to email

Source: eMarketer

Why Instagram video is the future of promotion

Video can help you build brand awareness, share your ideas, promote products, gather feedback, learn about customer preferences, or educate your audience.

Video on Instagram can be posted in several formats - video in the feed, video Stories, IGTV (read more about IGTV updates here) and Instagram Live, which gives any business to show creativity and space for imagination and experimentation. You can run ads in any of these formats. Advertising in stories has already proven to be particularly effective. We wrote about how to create advertising stories correctly here. nine0005

More than five million businesses use Instagram to interact with their customers. It's time to join them. The most popular video is the one that engages your followers and gives them the opportunity to feel connected to your brand or your life. At SUPA, we have made sure that the video is engaging. To do this, we have created a unique database of templates, many different elements, emoji, stickers. For more dynamism, you can create an animated video or animated text. Rearrange slides, add brand colors, add text and pop-ups. You can add music to an Instagram video in our SUPA video maker. Music will help your story and plot unfold fully. nine0005

But it is important to remember that the video in the Instagram feed does not automatically play the sound, the user himself needs to click on the video for the sound to appear. Therefore, make your video as clear as possible and without sound. To do this, it is good to use titles, logically build shots and plot. The visual component plus good quality become more important than ever before. Tell a story in your video, lure the user with a scale or an unfolding plot so that he can clearly see the benefits of your product or service. nine0005

Video has already become a necessary element of any well-thought-out content strategy, so use it to the maximum. According to research, Instagram users interact with posts 20 times more often than Facebook users.

Try to keep the balance of text and video, there should not be too much text, no more than 20%. Promote your logo and brand colors: this way you will form clear associations with subscribers, and they will recognize you by your characteristic video style or storytelling style, color style. nine0005

Another reason to create and post videos is viral content. Videos go viral much faster than photos. In addition, videos are more readily shared than photos. According to eMarketer research, user engagement with video content is growing at a faster rate. People choose stories, plots and details that cannot be fit into one picture.

11 secrets of the perfect video for Instagram

Creating a video for Instagram in our video maker is very easy. Especially if you know the main features of a successful video. nine0005

  1. Use titles. Even if the user is watching without sound, you will be able to convey the necessary information. Users prefer interactivity and dynamism. Therefore, use animated text and video.
  2. Add your logo to your video so users can easily identify you. The logo should not be too big or hang on the video for a long time.
  3. Remember your style and stick to it. The corporate identity of the brand should be easy to read. And your video should organically fit into the format and color palette of your feed. Use repetitive elements or images, corporate fonts. nine0036
  4. You only have the first 3-5 seconds to interest the user. Start your video with an interactive, question, provocation.
  5. Add Call to action or product links. This always works and focuses the attention of subscribers on things that are important to you.
  6. Make it quick and easy to buy a product or service after watching a video. Do not complicate the customer journey with unnecessary details and time costs.
  7. Create a "video for Instagram" - that is, immediately imagine how it will be displayed in your feed, how it will look from the smartphone screen. Try to create video content that you yourself would be comfortable and interesting to consume. Immediately think over your video for a mobile format. nine0036
  8. How to shoot video on instagram? A great option for tape is to use video loops. A looped video creates the effect of a complete story, completeness. You can add the same elements at the end and beginning of the video, or use the same picture, music, background.
  9. Do not use the same video for different social networks. In SUPA, you can easily create dozens of different videos tailored for different social networks.
  10. If your video leads to a landing page, then optimize it, make sure it is adapted for mobile devices. Make the page beautiful, understandable and easy to use. nine0036
  11. Stand out from your competitors, offer them creativity, novelties. Create custom videos to keep their attention. Create a new experience for them with a video, brand or product.

How to post a video on Instagram

Posting a video on Instagram is pretty easy. Save the video created in SUPA to your mobile phone and go to the Instagram application, click on the "+" button for adding a new publication, add the finished video saved previously to the gallery, and click "next". Since the video has already been edited, all you have to do is post the video. nine0005

Remember that you need to choose an interesting video cover. Think about it in advance so that your video has exactly the frame you need. The cover is the first impression that can both attract and repel the user. Even with the coolest video, a subscriber can simply pass by due to an unsuccessful cover.

How to add a video to Instagram in such a way that it will definitely catch the eye of the user? Study the hours of activity of your audience, choose the right video for posting. Experiment with video length and find the optimal length for your audience. Analyze statistics. Read about average Instagram performance indicators here. nine0005

Instagram video size requirements

Instagram video format is an important part of the video creation process. If you follow the given parameters, then your video will be more acceptable for viewing.

  • Video format: MP4 and MOV.
  • Duration: 3 to 60 seconds.
  • Size: up to 4 GB.
  • Orientation: square, horizontal and vertical.
  • Aspect ratio: 1.91 : 1 minimum and 4 : 5 maximum
  • Maximum resolution: 1080 pixels.

What to show in Instagram videos

How-to and DIY videos

How-to videos are the most popular on Instagram. So be sure to include them in your content plan. Explaining something in a video is much easier than describing it in words. Users love simple clear instructions on how to use your product / service, how to wear this or that thing. In such a training video, you can also show your expertise in your topic, invite subscribers to follow your guide. nine0005

Promo product

Announce a new product or updates to existing products in a video. Show the product from all sides in the video so that the user has a complete impression of it. Make your subscribers look forward to this product. Run a paid promotion promo to show your product to as many people as possible. 64% of users are more likely to buy a product after watching a video about it. In 2019, more than 823 thousand advertising publications were published in the Russian-language segment of Instagram. nine0005

Brand history

Tell the story of the brand in the video, how the idea to create a business or become a blogger came about. Create a separate video clip in which you can demonstrate the brand values ​​and convey them to the user in an accessible form.

Inner kitchen

Show how your business works from the inside. Tell about the standard day of your company, introduce subscribers in the video to those who create / sell products for them. People love to watch the underside of interesting processes. This gives the effect of involvement and presence, makes the person even more related to the brand. nine0005

Topic

Perhaps you would like to discuss a topic related directly or indirectly to your field. Select a format for this video. Do this for a variety of content and your own entertainment.

Funny video

Create a funny and funny video for your subscribers, play up your failures or mistakes in the production of goods, for example.

Testimonials

Show testimonials from existing customers in a video. You can take both text reviews and design them in the video constructor using cool emoticons or elements, or combine individual video reviews into one video. Sincere live reviews will make sales for you. nine0005

Frequently Asked Questions

  • What are the most popular videos on Instagram?

    According to research, the most popular videos on this social network are instructional videos. We have analyzed the algorithm for creating an educational video in detail here.

  • Is the process for creating an Instagram feed video and an Instagram Stories video different?

    Yes, we described how to create a video for Stories correctly here.

  • What aspect ratio should the video have for the Instagram feed? nine0004 Minimum aspect ratio of 1.91:1 and maximum aspect ratio of 4:5.

  • How do I set up ads for Instagram videos?

    Details about how to work in the advertising account, we wrote here.

  • How to edit text in SUPA?

    SUPA offers a wide range of text settings. You can change the size, position, make animation, add corporate fonts - video instruction on text settings.

  • What is the maximum video length for an Instagram feed? nine0004 The minimum video length for a tape starts from 3 seconds, and the maximum video length can be 60 seconds.

  • How to create a video from scratch in the video maker?

    We have made detailed instructional videos on how to work with SUPA.

Blog posts about

How to make cool videos for Instagram Stories: 13 apps

Short videos and "live" photos are now popular on Instagram. But it is not necessary to own professional editing programs to create them. nine0005

The MC.today team figured out how to make cool videos for Instagram Stories. We offer a selection of 13 applications that even an inexperienced user will master.

Instagram Stories trends in 2021

Bloggers and marketers track trends in Instagram and Stories, both visually and in terms of meaning. In 2021, such destinations are popular.

Aesthetics

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This could be a video of rays of light flooding a room. In general, natural or artificial moments that evoke a sense of beauty. nine0005

Minimalism

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The trend has been living for several years in clothing, interior design, text and even lifestyle. Instagram stories are no exception.

Geometry

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Neat circles, squares, lines as additional elements in photos and videos. The main thing is not to overdo it with the number of elements.

Magazine style for fonts, text, block layout

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Each story can become a mini-article from a thematic gloss. The trend is especially suitable for expert content.

Additional effects, fonts, dynamic text, "wavy" captions on photos and videos

Such stories were made several years ago. Today the trend is back in a more accurate version. Not always appropriate, but sometimes worth using.

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Zalipalki

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Short videos of cutting a juicy orange, running water, stirring coffee or kneading dough. To create such a story, you can apply a slow-motion effect to the video - you get a bewitching spectacle.

Sincerity, or photos and videos without "retouching"

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Users seem to be bored with "ideal" people and lives. For many years, naturalness has been in trend. Therefore, photos and videos without makeup, and even more so without enhancement in Photoshop, are in the top among users. The trend is also relevant for brands. nine0005

Your signature style

Whether it's background tints, rare fonts or other stylized elements that make your followers recognize your story at a glance.

How to get more people to see your stories
  • Post at least one story every day, and then take a break from stories for a day or two. After that, the next story you publish will get more reach. nine0036
  • Allow people to share your story. To enable the feature, tap Settings, then Privacy, History, and turn on Allow Stories to Reshare and Allow Sharing.
  • Add themed hashtags.
  • Specify geolocation.
  • React to other users' stories.

13 apps to make videos for stories

Influencer Marketing Hub, Oberlo and Later recommend these apps for making simple videos for Instagram Stories.

1. InShot

This is a photo and video editor in Russian. You can overlay music, trim, merge, rotate and even flip videos. There is a speed control tool.

You can manually adjust the aspect ratio to make the movie suitable for different platforms. For example, to center a vertical entry. There are also filters and the ability to overlay text. After editing, you need to select the quality in which you want to save the video. nine0005

Supports popular formats: MP4, MOV, AVI, FLV, 3GP and more.

2. Adobe Spark

This application allows you to add sounds, fonts, animations, and other effects. It works simply: upload a video and select the desired effects from the collection.

An interesting feature is that you can create animated video posts in the program. There is cloud backup, which makes it easy to sync across devices.

3. Unfold

There are over 300 templates in this editor. With the help of graphics, fonts and tools, you can create stylish collages for Instagram stories.

It is not necessary to create an account with this application. After downloading, you can immediately create stories and share them.

The app is free, but you can subscribe to get access to more templates, fonts, and more.

4. PhotoGrid

With this application, you can edit photos, make collages from videos and pictures, apply filters, add branded special effects, and manually add mustaches, daisies, and whatever you want.

In addition, there is a tool for creating a video presentation from photos. In the editor, you can put music on it, sign some or all frames, edit them, adjust the playback speed.

5. Microsoft Hyperlapse Mobile

The main feature of the application is shooting video in motion with image stabilization, that is, the image does not shake while the camera is moving. This can be useful when you are filming while walking, running, driving, or riding a horse.

In the program, you can shoot videos in slow motion and change the speed of already recorded videos: increase up to 32 times.

The time limit for time-lapse movie recording is 20 minutes. Ready-made videos can be shared immediately on social networks or saved to your phone. nine0005

6. Hype Type

A feature of the application is the ability to add moving text to the photo. So the image seems to come to life. The font, size and color of the text are selected manually.

The inscription can be your own or from the collection of the program. In the settings, you can add music, set the speed of the translation of the text and its appearance.

7. Vintage 8mm Video - VHS

You can create beautiful vintage video stories with this application. The program imitates old 8mm cameras, which gives the videos a nostalgic touch. In the application, you can choose the stylization of shooting by year: from 1920s to 1970s. In manual mode - adjust color correction for a unique style.

Retro effects can be added to already recorded videos from the gallery.

The free version of the roller program will have a watermark. You can only add one label. If you need two or more, save the photo to your smartphone and open it again in the app.

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8. Jump Rope

This platform is suitable for those who shoot educational stories. In it, you can sequentially record each step of your tutorial. nine0005

You can add text to the video, edit the music, and adjust the playback speed.

9. Clipomatic

The program creates subtitles for your videos. Looking through your story, a person will understand what you are talking about, even without turning on the sound.

To use, press Record and speak clearly. Your words will appear over the video. The application understands more than 30 languages.

Clipomatic does not understand speech perfectly, like other voice assistants. But you can always edit the titles after recording. nine0005

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10. FilmoraGo

The application can overlay or extract music from videos, add text, stickers, blur edges, and so on. There are standard editing functions: cut, glue frames, improve quality. You can also combine two videos into one clip and set up a beautiful transition, like in a movie.

If you use the program for free, then the video will have a watermark. To remove it, you need to buy a subscription for $1.99.

11. Mojo

The application has 100 animated templates for different types of content. To create a story, you need to choose the one you like, add a photo or video, text and customize it to your taste.

Here you can trim, crop video, add effects, titles, animation. There are tools to change the playback speed, color and many other features.

Mojo adds custom fonts to make your stories stand out from hundreds of others.

12.

Learn more