How to be a successful meme page on instagram

How To Create and Grow an Instagram Meme Page

Growing an Instagram meme page is not as straightforward as you may imagine, but it can yield a lot of money when done correctly. If building a large following for an Instagram meme page is your goal, following these steps can help you ensure success.

1. Find Your Niche

This is probably the most important step. Find a small category to focus on when building a following from scratch. Think of a topic, and then go one or two steps further. For example, don't pick general animal memes for your page. First, pick an animal, and then narrow it down further. If you want to do cats, for example, you could then narrow it down further to cats being mean or cats being dumb. Choose a category where you can find content that isn't over-saturated with established meme pages.

When finding your niche, make sure to search for as many buzzwords as possible to find pages doing something similar. If you find a page with millions of followers already, give up on that niche. If you can only find a couple with 100k followers, that may be a good place to start.

2. Stay Consistent

This is the second most important step. In order to grow, you should be consistently posting. You don't have to post a lot — maybe two or three times a day — but make sure you don't forget about the page. When you post consistently, Instagram's algorithm will recommend your posts to users following similar pages, which can then boost your following. Your followers will also come to expect your posts, and you risk having them unfollow you if they don't hear from you as much.

You also should make sure you are consistent with your niche. If you are running a cat-themed page, don't post dog memes. Your followers are expecting a certain type of content, and they may unfollow you if you aren't providing that content.

3. Find Good Sources for Content

Instagram meme pages very rarely post original content. This content is found on websites like Reddit, Twitter and even sometimes other Instagram pages. Make sure you are finding good quality memes that your followers would enjoy, and that you aren't reposting any you've already posted.

Instagram introduced Reels, which is a TikTok-like system that users can scroll through. Posting Reels is a great way to increase engagement and followers. You can post videos or TikToks relating to your niche as Reels, and you may be surprised by the results. Make sure you select the option to also post the Reel to your grid. Otherwise, fewer people can view it.

If you can, it is also important to give credit to the creator if it is obvious. If the meme creator is unknown, do not go out of your way to try to find them. It has likely been circulating the internet for years.

4. Partner With Bigger Pages

This will cost you some money, but if you can find a page that loosely relates to your niche, you can pay them for a shoutout. This is a great idea to help jumpstart your initial following. If you find a page with a bigger following, you can gain some of their followers by paying them to create a post advertising your page.

For pages with around 50k followers, offer around $10-$15 for a shoutout post. For pages with 100k-200k, a fair price is around $25-$30. Pages bigger than this will likely not even want to talk, but you can attempt to reach out if you have the cash to invest.

If you do want not to spend any money paying for shoutouts, you can comment on memes that relate to your content. Make your comments witty and not self-promotional, or you run the risk of getting blocked by the page. You don't want to sound like a bot.

5. Don't Excessively Advertise

Once you start to get a good following, you may receive DMs from other pages or companies wanting you to advertise their product for some money. Do this very sparingly, if at all, if you are still trying to grow your page. In my experience, nothing gets followers to hit that unfollow button more quickly than seeing advertisements, especially multiple within the same week. Advertise sparingly, and once you hit the 100k mark, slowly begin rolling out more as you post more content. You will have more of a cushion to lose followers at that point.

You can certainly still advertise as a smaller page, but try to limit yourself to once per week. If you are doing a post, set the terms to 24 hours. This way, new users looking at old memes you posted will not see a bunch of advertisements and decide not to follow your page. Most advertisers understand and will abide by this rule, and it is very common in the world of Instagram.

6. Don't Overdo It

It can be very addicting to look at the stats, see your numbers go up, and want to post more and more. Always remember: Less is more. Even if your followers love your niche, they do not want to see it 100 times a day. Limit your posting and your stories to an appropriate amount. Post no more than three times a day, and make sure they are spread out throughout the day. You can be a little more liberal with stories, but don't have a story that consists of more than 10 posts. Most people won't want to click through all of that, and the more they skip through your story without viewing all of your posts, the less Instagram will recommend it to them.

Learning how to use Instagram to grow a meme page isn't complicated, but it can be slightly tricky. Following these suggestions can help get you to where you want with your page, but remember it can take time — probably several months — to see any substantial growth. Don't get discouraged, because consistency can bring results.

7 Steps to Grow a Meme Page on Instagram

Growing a meme page on Instagram can be a challenging task.

If you’re starting the account from scratch with no prior connections, growing it might seem impossible.

Moreover, there are thousands of meme pages on Instagram which makes it harder.

In order to stand out from the rest, you’ll need to post really unique content.

In this article, you’ll learn how to grow a meme page on Instagram from scratch using 7 actionable steps.

Step #1: Pick a (sub) niche
Step #2: Optimize your profile
Step #3: Join follow for follow groups
Step #4: Post often, but not too much
Step #5: Use the right hashtags
Step #6: Always engage
Step #7: Add your niche in your name

Step #1: Pick a (sub) niche

The first and most important step to grow a meme page on Instagram is to pick a niche.

The bread and butter of a successful meme page on Instagram lies in its niche.

However, you shouldn’t just pick a niche—pick a sub-niche. This is because a sub-niche allows your page to stand out from the rest.

For example, instead of just posting random memes, you can post memes about gym, astrology, relationship, etc.

Successful meme pages on Instagram tend to post hilarious or relatable content that caters to a specific audience.

Content that makes you go, “This is so relatable!”. Content that really resonates with people. Remember, the keyword here is, “relatable”. After all, relatable content is the trend on Instagram.

An example of a meme page on Instagram that is successful at this is @zodiacbear.

This account caters to people who are into astrology and zodiac memes. Check out the number of people that related to the post in the comment section.

Now you might be wondering, “Can I start a meme page without posting relatable content?”.

The answer is—you sure can, but it’s much harder to. Posting general or random memes isn’t going to make the cut because they are way too saturated.

Similarly, it shows that you put little to no effort in sticking to a theme that will shun potential followers away.

Moreover, relatable content tends to get shared on Instagram stories and messages more often than non-relatable ones.

There are tons of niches you can dive into on Instagram. You should look into the ones that you’re passionate about.

That way, you’ll know the type of content that your audience relates to.

Step #2: Optimize your profile

After you’ve picked your niche, it’s time to optimize your profile.

Optimizing your profile is pretty straightforward, but many meme pages get this wrong.

They either have a low-quality profile picture, a senseless bio, no highlights, or an inconsistent theme.

These pitfalls can hold someone back from following you. The key here is to make your profile as appealing as possible to attract people to follow you.

There are four parts to optimizing your profile:

Profile picture
Bio
Highlights
Theme

By the end of this section, you should be able to have an immaculate profile.

Let’s get to each one of these parts in detail.

Profile picture

First and foremost, you need to have a high-quality profile picture for your meme page.

Your profile picture is one of the very first things someone will see when visiting your page.

That being said, your profile picture needs to be professional or at least decent enough to attract people to follow you.

So the question is, what profile picture should you use?

As a rule of thumb, you should use a profile picture that is related to your niche.

For example, if your page is about cat memes, your profile picture should have a cat in it. That way, people will able able to tell who your page is for.

Try not to use a picture that is unrelated to your niche as it doesn’t make much sense to.

Bio

Next, your bio plays a huge role in telling people what your meme page is about.

Your bio should be able to explain the niche of your page in a few words. It’s also really helpful if you want to promote your other accounts or a website.

If you have other accounts that you want to promote, you can add a @username on your bio.

On the other hand, if you want to promote your website, you can add the link in your bio.

Tip: Use a pointing down emoji (?) to increase link clicks.

A good tip is to use a pointing down emoji to increase link clicks.

Sometimes, people need to be prompted to click on something, and a pointing down emoji does the trick.

Highlights

Instagram highlights is an opportunity for you to beautify your profile.

It’s basically a section below your profile where you can showcase your previous stories.

You can also add a custom cover to each highlight by posting them on your story beforehand.

Though not as important, Instagram highlights is a great way for your audience to get to know your meme page better.

Unlike Instagram stories where they will disappear after 24 hours, highlights will stay on your profile forever.

However, the only setback for this is that you won’t be able to track the number of people that have viewed your highlights.

Step #3: Join follow for follow groups

Now that you picked a niche and optimized your profile, it’s time to expand your follower-base.

Growing your followers should be one of your main priorities. Without followers, your posts will get little to no engagement as they won’t show up in anyone’s feed.

After all, posting something that gets no likes or comments is a waste of time as no one is engaging.

However, growing your followers is challenging, especially if you have no prior connections.

Moreover, there are tons of generic advice out there on the internet; and none of them work well.

One of the more unconventional strategies out there to grow your Instagram followers is to join follow for follow groups.

These groups are places where you can share your Instagram link with others and connect with people within your niche.

There are a number of follow for follow groups on Reddit, Facebook, and even Tumblr.

For a start, you can try joining r/Instagram and r/Followback and share your Instagram link there.

Here’s a step-by-step guide on how to use them:

Share your Instagram link and a short description of your meme page.
Follow others that might be interested in your page.
Direct message them, “From Reddit” for a follow back.

You can gain about 10 to 20 followers a day from doing this.

However, you need to be wary of the rate that you’re following and direct messaging others. If you follow or direct message too fast, you will be action blocked.

The action block is a temporary block that can last for a few hours, 24 hours, or more. This will hinder your growth efforts.

In order to prevent the action block, be sure to follow others and direct message them in intervals of 5 to 10 minutes.

All in all, joining follow for follow groups is a quick way to grow your meme page on Instagram from scratch.

In addition to follower growth, your engagement rate will increase as well if you connect with the right people.

There are lots of people who grew their followers by the hundreds using these follow for follow groups and even increased their engagement rate.

The best part is, you can stop using them once you’re satisfied with your numbers.

Now you might be wondering, “What about my follower/following ratio? Wouldn’t it be negatively affected?”.

Typically, your followers to following ratio should be around 1:1 after using follow for follow groups for a while.

Considering that there will be a large number of people who don’t follow you back, your ratio will improve dramatically after you clean your following.

Step #4: Post often, but not too much

Forthly, you should post consistently, but don’t overpost. Overposting is a very common mistake that people make.

The rate that you’re posting might seem unimportant, but it may make or break your meme page in the long run.

If you post too much, your posts might end up being muted by your followers.

Overposters are one of the worst kinds of people on Instagram for a couple of reasons.

Firstly, people who overpost will flood your feed with their posts. This may bury the posts from the people you care about.

Because of this, you might miss your close friends’ or family’s posts as they may be pushed to the bottom of your feed.

Secondly, it’ll be harder for you to like every post on your feed.

If you’re following people who post too much, it’s harder to stay updated on your feed as you’ll have to scroll for a longer time.

The only way your feed is going to be sorted in chronological order is if you liked every single post on it. Since there are way too many posts, you might not be able to do so.

In addition, people who overpost tend to get their posts muted by some of their followers.

That being said, your engagement rate will be negatively affected if you overpost. As a rule of thumb, you should aim to post no more than once a day.

Posting more than once a day seems “spammy” to others and they might end up muting your posts.

Step #5: Use the right hashtags

Hashtags can help increase the reach and engagement of your posts.

They are important as it can get your posts discovered by people who are not following you.

If you’re just relying on your followers to engage, the number of likes you’ll get on your posts is limited.

Whenever you add a hashtag to a post, the post will be on the hashtag search results.

So, in order to maximize your post’s visibility, you need to add as many effective hashtags as possible in the comment section or caption of your post.

However, there are certain limits that you have to follow when using hashtags on your posts.

You should only use a maximum of 30 hashtags, and don’t use banned hashtags. Otherwise, your account may be shadowbanned.

Currently, the argument is that hashtags don’t work as well as they used to.

Although this is true, there are still a lot of hashtags that can drive a ton of likes to your post.

The thing about hashtags is that the majority of users liking your posts from them are bots. These bots are automated to like posts with certain hashtags as soon as they are posted.

Since Instagram’s announcement in reducing inauthentic activity, the number of bots and automation have plummeted in the platform.

Nevertheless, there are still a ton of bots on Instagram.

With all that being said, the general idea is to target hashtags that have a lot of bot activity as it’ll garner the most number of likes.

Based on my extensive research, Portuguese and Indian hashtags tend to bring in the most likes.

Examples of these hashtags are: #gainwithpaula, #chuva, #chavadeseguidores, #keralatourism, #godsowncountry, #chavadeseguidores.

You can experiment with these hashtags to see which combinations bring in the highest number of likes.

Alternatively, you can search for one of these hashtags on Instagram from a desktop, find a recent post, and copy all of their hashtags.

Do note that hashtags only work if your meme page is set to public. Hence, if your account is private, I highly recommend that you switch to a public one.

When it comes to hashtags, you should defer from using popular ones as they’re too saturated.

If you use popular hashtags like #love, your post will be buried in the hashtag search results. Chances are, you’re going to get little to no likes from them.

Step #6: Always engage

The notion is simple—in order for you to receive engagement, you’ll have to give engagement.

Your engagement rate is the most important metric on Instagram.

Followers are important; but if the majority of them are inactive, it’ll negatively affect your engagement rate.

Engagement rate is measured by likes divided by followers.

For example, if you have 1,000 followers and your latest post has 100 likes, your engagement rate is 10% (100/1000).

If your meme page is under 1,000 followers, you should aim for a 10 to 20% engagement rate.

In order to accomplish that, you’ll have to follow others back and make sure to consistently like their posts.

Don’t try to attain a perfect followers/following ratio as it is very egocentric, and you’ll lose a lot of followers in the process.

Following others back and liking their posts also shows that you care about your followers, which will pay off in the long run.

In addition, you should try your best to reply to every comment and direct message you receive.

Remember, no one is obligated to like or comment on your posts.

If they commented something positive on your post, it shows that they took the time and effort to do so.

Make sure to show your appreciation by replying to their comment. At the very least, you can like their comment if you don’t have the time to reply.

Back to the main point—if you’re interacting with others’ posts, they’re inclined to reciprocate and like your content back.

As such, your average likes will increase, which will benefit your engagement rate in the long run.

Step #7: Add your niche in your name

Lastly, you can add your meme page’s niche in your name. This will help to improve your SEO on Instagram.

Instead of using your real name as your name on Instagram, use keywords related to your niche instead.

Instagram search is very limited—you can only search for someone’s name or username. This means that your bio won’t be used as a factor in the search results.

That being said, you can add a keyword in your name so that people can find you based on your niche.

For example, if your niche is about gym memes, you can use it as your name instead of your real name.

So, whenever someone searches for the term “gym memes” on Instagram, your page can show up on the search results.

This gives people the ability to discover your meme page from keywords; which will improve its visibility.

Conclusion

In this article, you’ve learned 7 steps to successfully start and grow a meme page on Instagram.

If there’s one thing that you should takeaway from this article; make sure to pick a niche that stands out from the crowd.

There are a lot of meme accounts on Instagram, but there are only a handful of good ones.

For some inspiration, you can check out @piscesthingz, @the.gym.rat, @nbamemes, @unpopularcats. ✨

7 steps to create an Instagram meme page

Content:

Creating an Instagram meme page can be a daunting task. If you are starting an account from scratch without any pre-connections, creating such a page can seem complicated. What's more, Instagram has thousands of meme pages, which makes it difficult.

To stand out from the rest, you need to publish truly unique content.

In this article, you will learn how to grow an Instagram meme page from scratch using 7 actionable steps.

Step #1: Choose a Niche

The first and most important step to creating an Instagram meme page is choosing a niche.

The foundation of a successful Instagram meme page lies in its niche.

However, you shouldn't just choose a niche - choose a sub-niche. This is because a sub-niche allows your page to stand out from the rest.

For example, instead of just posting random memes, you can post memes about the gym, astrology, relationships, etc.

Successful Instagram meme pages tend to post fun or interesting content targeted at a specific audience.

Content that makes you think "This is so interesting!". Content that really resonates with people. Remember that the key word here is "connected". After all, relevant content is the trend on Instagram.

An example of a successful Instagram meme page is @zodiacbear.

This account is for people who are into astrology and memes about zodiac signs. Check the number of people associated with the post in the comments section.

Now you might be asking, "Can I create a meme page without posting related content?".

The answer is, of course, it is possible, but it is much more difficult to do it. Posting generic or random memes won't help because they're too saturated.

Likewise, it shows that you make little effort to stick to a topic that will alienate potential subscribers.

What's more, relevant content tends to be shared more frequently in Instagram stories and posts than unrelated content.

There are plenty of niches on Instagram to dive into. You should pay attention to the ones you like.

This way you will know what type of content your audience belongs to.

Step #2: Optimize Your

Profile Once you've chosen your niche, it's time to optimize your profile.

It's pretty easy to optimize your profile, but many meme pages are wrong.

They either have a poor quality avatar, meaningless biography, lack of highlights, or an inconsistent theme.

These traps can keep someone away from you. The main thing here is to make your profile as attractive as possible in order to attract people who will follow you.

Profile optimization consists of four parts:

Profile picture of
Was
Features
Topic

By the end of this section, you will have a flawless profile.

Let's take a closer look at each of these parts.