How to market clothing on instagram

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With over 1 billion monthly active users, the power and scale of Instagram can’t be denied, especially when it comes to fashion brands. Yet, with countless fashion brands desperately seeking to connect with and convert their target audiences on the platform, how in the world of social media marketing can your brand stand out?

Unless you’ve been living under a rock, you’ll know that Instagram marketing for fashion brands can be fast-paced, competitive, and – let’s face it – downright intimidating. Fashion brands like Jacque Mus have nailed Instagram – as evidenced by their iconic catwalk through the lavender fields of Provence or their viral collaborations with fashion icons like Kendall Jenner.

Yet it’s not always e-commerce brands with enormous marketing budgets that can pull off Instagram marketing magic. Fast fashion US-based retailer Nasty Gal has unleashed a killer Instagram marketing strategy over the past decade, combined with bright, energetic content. The result? A vibrant Instagram feed that is full of compelling visuals.

Even smaller brands like Australian-born clothing brand Meshki have been able to carve out a niche on Instagram with their firm stance on body positivity and inclusivity. The brand has now amassed over 2.1 million Instagram followers.

So, how can your brand stand out? How can you supercharge your Instagram marketing strategy for success, all while staying true to your brand values?

Maybe you’re just starting out and need to focus on building an audience and connecting with them, and fast? Or maybe you’ve already tried your hand at Instagram marketing but it’s just not yielding you any solid results yet?

Either way, we’ve pulled together the top ways fashion brands can boost their Instagram marketing strategy and up their Insta game. Read on to find out more!

The Rise of Instagram Marketing for Fashion Brands

So, why is Instagram marketing so successful for fashion brands in particular? Well, the visual nature of Instagram and the ease of sharing and connecting means that the platform is perfectly suited to fashion brands and their followers.

When it comes to fashion, everyone has an opinion. Instagram makes it easy to share those opinions, start conversations, and develop dedicated fashion communities.

But don’t take our word for it; Lyst called Instagram the “most powerful” fashion trend of 2018. i-D magazine claimed that “no other platform has defined visual culture, and especially fashion, with such visceral omnipotence”.

In fact, Instagram marketing is now so integral to the fashion world that we are starting to see Instagram influencing fashion, rather than the other way around. Fashion brands all over the world have started to create bright, outrageous “Insta-worthy” outfits; bold colors, loud logos, and outlandish feathers all make high-performing content Instagram. This kind of apparel is sure to stall the scrolling thumb and sell like hotcakes on the platform. On the other hand, subtle tailoring and neutral-colored fabrics may not always grab the attention of the Instagram fashion pack.

In the same token, Instagram has leaned into the popularity of fashion on the platform, introducing features like shoppable posts and collaborative Instagram posts. All this makes it easier for influencers and collaborators to connect with brands on the platform – and vice versa!

How Can Fashion Brands Level Up Their Instagram Marketing Strategy?

If fashion brands want to stand out on the Insta feed, all they have to do is create eye-catching “grammable” content, add some CTAs, and upload their products to Instagram Shop, right? Well, no…. not quite.

It takes time, strategy, and effort to convert all those “likes” to conversions and drive sales on a continuous basis.

Instagram marketing, when done well, can unlock access to a seamless path to conversion for fashion brands to take advantage of – BUT, all of this has to be done strategically.

As with any other marketing channel, businesses first need to understand (and then connect with) potential customers, establish a point of difference, and make the customer journey as simple as possible. Even small businesses can score a piece of the Instagram pie if they take the time to understand and connect with their target audience.

To get you on the straight and narrow, keep reading. We’ll uncover our top Instagram marketing tactics that can help brands in the fashion industry see success. Along the way, we’ll explore the best of the best fashion brands who have perfected the Instagram marketing game.

1. Optimize Your Profile and Your Instagram Shop

First things first – optimize your Instagram profile. After all, there’s no point in sending countless potential customers to your profile if it’s a big old mess once they get there.

If you’ve already done this, consider whether or not you could still make some improvements to your page. Be sure to check the following:

Is your Instagram username easy enough to find? Ideally, your username should simply be your brand name, or your brand name with a country-specific suffix on the end, such as au (for Australia) or eu (for Europe)
Do you have a clear, compelling display picture and a cohesive feed with clear visuals?
Is your Instagram shopping set up correctly with all your products (or, at the very least, your best-selling products) included?
Are you posting regularly?
Are you posting Instagram Stories regularly?
Have you saved your best Stories to Highlights Reels on your Instagram profile?
Does your Instagram bio clearly communicate what your brand is all about? This is probably less important for well-established global brands, but for new fashion brands or lesser-known labels, you need to tell people what you’re all about! For instance, Billy J Boutique, below, has clearly outlined who their brand is and what they’re all about in their bio. Think of this in the same way you think about SEO. Include any of the main keywords that people might search for when they are looking for brands like yours
Do you have an Instagram hashtag strategy? Are you using up to 30 relevant hashtags for each feed post, including branded hashtags?

2. Utilize Instagram Stories

If you’re not utilizing Instagram Stories to their full potential, you’re missing out! As it’s available in a different section to the main feed, posting Instagram Stories gives you even more chances of being seen by your audience, and offers powerful opportunities to connect with your audience with full-screen visual content.

What could be better?

If you’re not too sure what kind of Stories content to post, try one of the below ideas:

Show a “behind the scenes” or BTS snippet of your business. That might include making products, visiting customers, or offering a glimpse into a new service you’re launching
Post a video with a sneak peek of an upcoming collection
Turn your existing blog content into a series of Stories, with text or voiceover to explain
Show an “on location” video when you’re shooting your next collection
Post about an upcoming sale
Post a “how-to” tutorial about styling one (or more) of your products
Repost user-generated content (with their written permission, of course!)
Use Stories as a way to educate your customers by posting information about your products or services

To get more mileage out of your Instagram Stories, you can also post your Story as a Reel or add it to your Highlights page

Check out more unique Instagram Stories examples here.

3. Update the Highlights on your Instagram Profile

In the past, some brands felt that Instagram Stories were a little redundant. After all, sure, Stories can be highly engaging, but what’s the point of sinking money into a content format that is only available for 24 hours?

Then Instagram released the Highlights bar. Located underneath a user’s Instagram bio, the Highlights bar allows users to save their best Stories in these Reels, which can be labeled according to what they contain.

In doing this, Instagram users can extend the life of Instagram Stories for longer than 24 hours and save important or high-performing content.

For instance, the clothing e-commerce giant, Revolve, has added various Reels in their Highlights bar. These categories feature content about events like New York Fashion Week, as well as Highlights for various collaborations and campaigns they have run.

If you wanted to add your own Highlights Reel, here’s how:

Head to your Instagram profile, hit the icon with three lines at the top right-hand side of your profile, and select “Archive”
Browse through your Stories. When you find one that you want to add to a Highlight, simply select the heart icon called “Highlight” at the bottom of the screen
Either add to an existing Highlight or create a new one by hitting the plus icon labeled “New”
Label your Highlight and add any image you like. You can always change these selections later
Your new Highlight should then appear on your profile and you can add new Stories to it, or add archived Stories in the same way

There are so many different Highlight Reels you could add, but many fashion brands will add Highlight Reels and add them to the below categories:

UGC Content
Competitions and giveaways
Seasonal clothing or collections
Information about sustainability or production processes
Press clippings
New clothing arrivals

4. Hey, You! Create Attention-Grabbing Content

Now that you’ve optimized your Instagram profile, it’s time to think about content. Your content really is the bread and butter of your success on Instagram.

Your content strategy should guide your content creation efforts, so if you haven’t yet created one, now is the time!

Succeeding on Instagram starts and ends with relevant high-quality content. Above all, each piece of content you create needs to hit one of the five E’s:

Engage; by using tips, how-to guides, tutorials, or free trials
Entertain; by bringing your brand story to life. Use storytelling methods such as long-form content, video content, audio, or Instagram carousels
Educate; by using Instagram Stories, Highlight Reels, or carousels
Empathize; understand your target audience’s pain points and try to provide solutions to those problems
Encourage; nurture your community and keep up the dialogue. Keep leads warm and build lasting relationships via Instagram and your other channels

You might not see success straight away, but, if you continue experimenting, you’ll soon discover the content that works for your brand.

For instance, clothing brand Cotton On posts a combination of flat-lays, lifestyle content, user-generated content, helpful video content, and campaign images.

Brands like Folk Clothing, however, are speaking to a slightly different demographic. The brand posts a combination of product images and videos educating Instagram users about sustainability and design.

5. Create Influencer Marketing Campaigns

When it comes to fashion brands on Instagram, influencer campaigns can be a powerful way to promote your products and expand your reach to the masses. Even micro-influencers can be integral when it comes to getting your brand name out there.

Some marketers have got Instagram influencer marketing down to a fine art. Brands like Farfetch collaborate with everyone from designers to artists and influencers to expand brand awareness. Not only does this create unique and engaging content, as we see below, but it also means that these collaborators are sharing the content on their channels with their expansive audiences, meaning campaign content quickly goes viral.

NAKD Fashion is another clothing brand that embraces influencer marketing, collaborating with micro Instagram influencers to well-known mega influencers with millions of Instagram followers.

By giving their influencers discount codes, as they have with influencer Freya Killin, they are able to see which influencers are successfully able to convert their audiences.

Influencer content can also provide marketers with an additional content stream. You can add influencer content or user-generated content to your existing content calendar to further promote your products. Each pic or video that an influencer generates is one that you don’t need to create yourself!

Get creative with your influencer content; ask them to create how-to tutorials, styling videos, gift guides, and more! Just be sure to establish clear metrics for measuring your influencer campaigns before they launch.

You can assess reach, engagement, review comments, and you can measure the number of sales and their basket size, if your chosen Instagram influencers have been given a unique discount code.

6. Embrace Your Creative Side

Let’s face it; Instagram is THE social network that the fashion pack uses. But that also means that it can be a highly competitive landscape, full of other fashion brands clamoring for the attention of their chosen demographic. Therefore, you need to stand out with creative content!

Instagram Stories offers endless opportunities for marketers to get creative. Utilize Polls, Questions, and Quizzes on Instagram Stories to get your audience to interact.

This can also be the perfect way to get your audience involved. It can open up conversations with your followers about anything from your products and services to what users would like to see on social media. This dialogue can be an important source of feedback and inspiration and can even feed into pricing, customer care, and product development!

With your feed posts, experiment with creative video content, tutorials, cinemagraphs, colorful photoshoots, and unique editing effects. Use trending content and other brands’ content as inspiration. Just remember; the goal here is to try to create something unique, not to copy other brands.

To launch her latest collection for SS22, Vera Wang created a series of short, surreal videos featuring close-up shots of garments from her new collection on models. The camera sweeps over, above, and around the model to capture the garments from all angles, resulting in a hyper-modern, hyper-realistic view of the clothing.

7. Encourage User-Generated Content

Like influencer marketing, user-generated content (or UGC) provides fashion brands with a steady stream of content and allows users to engage with the wider fashion community. UGC is any content derived from users. On Instagram, that’s usually content like a video review, a tutorial, a vlog, or photos of a brand’s products or services.

If you’re completely new to UGC, you can start with a small campaign and then record your learnings. Then, over time, you can start to build larger campaigns based on what worked – and what didn’t!

When done well, UGC can amplify your reach and engagement rates, draw prospects into your funnel, and generate amazing content that you can re-share – with permission, of course.

Creating a UGC campaign is easy, but getting customers to share their content isn’t! For fashion brands, UGC usually consists of shots of consumers wearing garments or featuring them in flat-lay images. UGC campaigns work by simply asking users to share this content. As Instagram is all about sharing pics of ourselves, UGC might simply ask them to go one step further and tag the garments they are wearing or use a campaign hashtag.

If this isn’t enough, however, marketers can incentivize UGC by offering a discount or a prize for the best UGC posted every week or month.

To make it easier to view and collate your brand’s UGC submissions, create a branded campaign hashtag. The hashtag should be easy to remember and should be clearly communicated to customers. Tell them about your UGC campaign in every way you can – send an email newsletter, post about it on your Instagram account, and include the hashtag in your product packaging.

Discover our ultimate guide to UGC marketing here and launch your campaign today!

8.

Refine Your CTAs

It’s all good and well creating eye-catching content, collaborating on campaigns with bloggers, and launching a UGC marketing campaign, but how do marketers convert all that activity into dollars and cents?

Well, it’s all about your call-to-action, also known as your CTA.

If Instagram users love your content and like and comment on your posts frequently, that’s great. Some of them might even head straight to your website after seeing your content to shop, too, which is even better! Of course, Instagram Shopping makes the path to purchase that much faster.

But you may not have every single product uploaded to your Instagram Shop yet, especially if you’re a fast-fashion retailer releasing new products every week. Therefore, having clear, compelling CTAs means that your efforts will be far more effective. CTAs on your posts will tell users exactly where to find videos, products, or other information.

For instance, Nasty Gal tells users to head to the link in their Instagram bio to shop new arrivals, like in the post below.

On the other hand, brands like ASOS have such a large range of products that it would prove difficult to keep their Instagram Shop in order. Instead, they add product codes within the caption of each of their feed posts, as in the example below.

9. Utilize Instagram Shopping Features

Instagram Shopping allows you to convert all that engagement into sales and is an important tool for fashion brands wanting to use Instagram as a key sales channel.

To set up your Instagram Shop, first, you need to have an Instagram business account that is connected to a Facebook page. Next, set up a Business Manager account. This will allow you to create your shop in Commerce Manager. If you’ve already created a Catalog on Facebook, you can use that same Catalog to tag products on Instagram.

If not, once your business account is ready to go, then you’re ready to set up your Instagram Shop! You can do this directly through e-commerce platforms like Shopify or BigCommerce. The product information, pricing, and product images will be automatically uploaded to your Catalog.

Or, you can create your Catalog manually by uploading a list of your physical products into your Catalog, complete with product descriptions, images, and pricing information.

Once your goods have been saved in your Instagram Shop, you just need to submit your account for review and turn on Shopping. From there you should be able to start tagging products in your posts and Stories. Try to tag your products in all your product posts and Stories. That said, you don’t want every single post to be a tagged product post! Ideally, you still want to post content that builds your brand as well as entertains or educates your audience.

If you’ve already done all this, you can still continue to optimize your Shop by adding collections and tagging user-generated content in your Shop.

To create a collection, simply head to your Commerce Manager and click “Edit” and “Add Collection”. Simply create your Collection the same way you’d add products, add all the products to your collection and hit “Publish”.

To tag user-generated content in your Shopping tab, simply find a post that has tagged your brand. Hit the three dots at the top right-hand corner of the post, and then hit “Request to feature in shop”. Then the influencer or content creator will be notified of your request. If approved, that image will show up when users hit that product on your Instagram Shop.

Ready to Embrace Instagram Marketing in Fashion?

Fashion brands and Instagram marketing go together like cheese and wine. If you work with a fashion brand not utilizing this highly visual, compelling, and addictive social media platform, you’re missing out!

Hopefully, this guide has demonstrated just how easy it is to create and implement a social media strategy. But no matter how simple it might be, really winning at Instagram marketing does require time and effort. Even once you create an Instagram strategy and start to see results, you need to constantly try new things so your followers don’t get bored and you can attract even more new users to engage with you.

It’s all good and well creating one super-awesome viral post, but the key to maintaining a solid social media marketing strategy is consistent content.

Thankfully, we can help you there! Instagram post scheduling means that you can create and execute a consistently fabulous content marketing calendar and automate your social media posting duties. In the meantime, you can free up hours in your schedule and work on coming up with amazing ideas for your next batch of content. You can even focus on other tasks, like responding to comments or creating Instagram ads so you can reach more users.

Learn how to automate your social media marketing with our easy-to-use scheduling tool so you can focus on creating unique content that will help you stand out from the fashion crowd.

Ready to stand out from the rest and entice more potential customers? Well, what are you waiting for? Start working your way through our top Instagram marketing tips and report back with the results!

9 Instagram Marketing Tips for Clothing Brands

Last year, the Telegraph dubbed Instagram a “natural showcase for the fashion world. ”

Even Chanel, one of the last labels to give in and start selling online, now employs its own dedicated Insta team in Paris.

And it makes sense if you think about it.

In 2017, 90% of Instagram’s users were under age 35, a.k.a. Millennials, who are renowned for their “now, now, now” culture.

Instagram provides the perfect platform for fashion brands to show off their latest lines and give savvy customers the chance to buy with a click.

The visual nature of Instagram essentially makes it a digital catwalk and, especially thanks to a couple of new features, it has become the go-to place for mobile users to shop fresh styles from their favorite labels.

Here, we’re talking about Story Swipe Ups, which send users directly to a sales page, as well as the ability to tag prices directly in Instagram posts.

Above and beyond just being a glorified online marketplace, Instagram can help clothing brands create a community and build real connections with their followers.

Researchers on Chanel’s Instagram strategy say, “Intimacy is the keyword in our analysis, as Chanel has become a leader in the field of communicating with millennials and targeting what they want to see.”

Let’s take a look at some of the innovative ways they and other clothing brands are using Instagram to drive sales and share their marketing messages.

How to Harness Instagram Marketing for Your Clothing Brand

1) Tap into the Power of User-Generated Content

Future anthropologists will confirm that we are now well-and-truly in the Age of the Selfie, with more than 69% of adults claiming to upload selfies to social media (that number increases to 87% if we solely look at millennials).

And people love nothing more than to share a photo of themselves in a cute outfit, which means clothing brands potentially have access to hundreds of pieces of user-generated content (UGC) that they can share with their audience and reward customers for self-identifying.

But UGC isn’t just for celebrating consumer-driven pics, it also dramatically boosts conversions. In fact, UGC is 5x more likely to convert customers than non-UGC.

Take Fashion Nova’s Instagram account, for example. Their feed includes a curated mix of pics originally uploaded by customers, who themselves become micro-influencers and are encouraged to create more free UGC — sounds like a win-win situation, right?

The hashtag #novababe is reserved for UGC (now boasting more than 630,000 tagged photos), from which the main Fashion Nova account reshares a ton (literally, like 20 photos a day).

2) Influencers Gonna Influence

A step above content created by customers is the domain of Influencers. Brands bring these popular industry figures and trend-setters on board to share their latest product lines.

This strategy gives the clothing brand access to an already-established and relevant audience, boosting their exposure in the fashion world.

PuraVida Bracelets does this perfectly.

They have a whopping 80,000 influencers (known as “PuraVida Reps”) who regularly carry out marketing campaigns in exchange for free bracelets. This costs the brand next-to-nothing compared to the returns.

3) Go Behind-the-Scenes

There’s nothing we love more than getting a glimpse into what goes on “backstage,” behind our favorite brand’s shiny veneer.

Allowing your brand’s followers to learn more about who you are and what goes into your processes — the untold story behind creating new lines, making your clothes and any events you attend — deepens your fans’ connections, builds trust and nurtures a loyal community.

This is exactly what Kate Spade NY does with their Instagram account. In addition to styled pictures of their latest lines, they also share photos from awards, events, their stores and non-clothing-related happenings.

4) Make Your Personality Pop

Instagram is, like most social media platforms, a storytelling tool at heart.

Brands that have the most success aren’t just posting random pictures here and there without an obvious connection; they carefully craft a narrative that exposes their brand personality and builds trust.

Instead of just showing off your products, why not build up a story around them, and your brand, and share those images? Personality is what sets you apart from your competitors, so make use of it.

Outdoor clothing brand Fjallraven does a good job at this.

They still showcase their products, but in a way that ties in with their vibe. They share pictures of active people wearing their latest clothing items, but we also get inspiring snapshots of the great outdoors and landscapes that resonate with their audience.

More and more clothing brands are following this lead.

Even designer labels like Chanel and Hermes are becoming less and less product-driven, instead focusing more content on delivering an immersive experience for their followers.

⇒ Access the Instagram Marketer’s Toolbox ⇐

5) Make Use of Instagram’s Features

Instagram has released a flurry of new features over the past couple of years, including the hugely-popular Stories element that lets users share in-the-moment snapshots of their lives that disappear after 24 hours.

But for clothing brands, the fun doesn’t stop there.

Brands with over 10,000 followers can unlock the “Swipe Up” feature, which means users who are watching a Story can simply swipe the screen and be directed straight to a relevant sales page.

This ties in with the “see it, want it, now” culture that we’ve got going on, and it means brands can tap into the instant gratification that today’s consumers crave.

Monastyle has used the Swipe Up feature to let viewers head straight to their new arrivals page where they’ll (hopefully) make an impulse purchase.

Stories (and Swipe Up) are great for announcing your new lines and releases, promoting sales or events, and boosting conversions straight from your Instagram profile.

The Story Highlights feature now allows you to group together similar Stories, keep Stories around for longer than 24 hours, and create content blocks that let new followers get oriented.

Anthropologie segments the different parts of their business with Story Highlights, including a Highlight reserved for new lines, one just for UGC, and another only showing behind-the-scenes content.

6) Product Tagging is Your Friend

Instagram is becoming more shoppable than ever, thanks to the ability to tag products.

You can tag as products appear in new posts or go back to old ones and add tags, and you can tag up to five products in a post with just one image or up to 20 in a multi-image post.

This means people can get the low-down on your products from your Instagram feed and, if they like what they see, can click the tag and be taken to a separate landing page where they can buy that item.

Quick note:

There are rumors that Instagram will soon be launching even more shopping features, including perhaps giving consumers the chance to add their card details and buy directly through the platform.

Follow these steps to turn your Instagram into a powerhouse:

Go to your profile page and tap Options (or the gear wheel)
Click on Products and press Continue
Choose a product catalog to connect to your profile
Tap Done

Now, when you post an image, you’ll have the option to link up products from your catalog — easy peasy.

Jack Threads regularly tags their products in their Insta posts, which then takes consumers to a designated sales page where they can buy on the spot.

7) Show Movement With Video

When Instagram launched video posts in 2013, more than 5 million videos were uploaded in the first 24 hours — and the public’s love of moving images hasn’t slowed down since… well, since ever.

In fact, the platform has seen an 80% year-on-year increase in the number of videos shared.

If you’re not tapping into the power of video, you might be missing out.

Many clothing brands that only share images do just fine (the visual appeal of fashion is already pretty good), but think about it this way: selling clothes benefits from showing movement.

The color, style, and hang of an item of clothing, which is often a big part of the appeal of an outfit, can be seen so much better in a video than a still image.

View this post on Instagram

All new and action packed. Your sneak peek of the February collection has arrived. 💪 @gingerressler’s look + more available 2.01.
A post shared by Fabletics (@fabletics) on Jan 30, 2019 at 1:19pm PST

Fabletics does a great job of showing users what their clothing looks like in action — which, let’s face it, is pretty handy when choosing activewear.

8) Retarget Website Visitors With Instagram Ads

72% of users have bought a product they saw on Instagram, and this stat might be even higher for clothing, which happens to be one of the easiest things to sell on the platform.

But just because people have bought something through Instagram, it doesn’t mean they’re going to buy from you the first time they come across your brand.

It’s been shown that it takes around seven touchpoints for someone to invest money in a product from a new brand.

This is where retargeting comes into play.

If you’ve ever browsed a website and then later gone onto social media to find yourself bombarded with ads from the website you’ve just left, congratulations — you’ve been retargeted.

Ads like this work particularly well for clothing brands because they remind users about specific products that they were on the fence about.

Aroa Bikini targets people who’ve been looking at their website and serves them up eye-catching ads in their feed to basically say, “hey, remember us? You liked our stuff when you were on our site, so here’s some more!”

To use targeting, you identify people who have visited your website without purchasing and send relevant ads to them via their Instagram or social feed. Simple (but a bit technical).

Want to get started with this? Get in touch with our paid media team to discuss how you can reap the benefits of retargeting.

9) Make Chemistry With Experimental Instagram Features

Because it’s such a visual platform, Instagram gives brands the chance to get really creative.

There are enough features and options that you can play around and come up with a strategy that is uniquely suited to you and your audience. Don’t forget to have fun with it!

Take Off-White, one of the biggest new streetwear brands of the last decade, who have created their very own Instagram face filter that users can incorporate into their Stories.

They definitely paid a team of programmers for that filter (there are much cheaper ways to promote your business) but its prominence in the Stories filter panel is doing great stuff for the Off-White brand — especially since users have to follow the account to activate the filter.

Now that you’ve got our best marketing tips for today’s Insta-audience in your toolkit, get out there and make it work!

Style It Out With a Fab Instagram Campaign

Deciding which of these tactics to use depends entirely on who you are as a brand and what your audience is interested in.

Use Instagram as the perfect showcase that it is for your latest lines (whether that be black Gothic wedding gowns or performance/racing swimsuits), and build up a community by engaging your followers… but also remember to get creative with your marketing. There are plenty of ways you can do that.

Maybe you’ll start saving and segmenting your Stories in Highlights. Perhaps you’ll start incorporating video into your strategy, or you could go all-out and start designing your own branded dancing .gifs or filters.

Whatever you choose to do, it’ll be fun and probably can’t really hurt — Instagram is one of the best platforms to sell clothing on, so feel free to try what feels right. Doing so is what got you this far!

What are your favorite clothing brands on Instagram?

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90,000 practical recommendations. Features of working with hashtags

Hello, my readers!

Today I will briefly tell you how to sell on Instagram using your account. Until recently, Instagram was the most popular platform for posting beautiful photos. Now it is actively used to promote their business, services and goods.

How to sell on Instagram (Instagram)

I want to warn you right away: do not use your personal account, it is advisable to create a separate one.

How to start selling on Instagram?

Many users who decide to take advantage of the opportunities of this social network have a question - how to sell goods through Instagram, what needs to be done.

The answer is really simple - any category of goods, the placement of which does not violate the rules, can be sold. Starting from children's clothing, lamps, furniture, ending with cakes, various services.

Once you have set up your account, uploaded about 20 photos with descriptions, you can start. To do this, you can use one of the automated services or start doing everything manually.

REGISTER WITH BOSSLIKE SERVICE

Here it is important not to forget that the most important thing is high-quality photos and videos. This is what will grab the attention of your readers.

It is important to make a channel that is attractive and informative: instead of one photo, you can publish collages with an interesting inscription, create short video reviews with comments.

Try to study the accounts of your competitors in the chosen niche. See how they attract attention, how they are designed, what they post and when, how they work with their subscribers.

Sales post on Instagram

The second thing you should pay attention to is the sales post on Instagram, which is different from the usual description.

A short description that presents your product well should have triggers that attract attention, benefits and benefits that your buyer will receive.

In addition, the text should be natural and easy to read. To achieve the desired effect, you can study articles about selling texts, read blogs.

It is best to trust professionals and involve a copywriter in writing such texts . For a qualitative description, you need to study your target audience, their problems and desires.

Briefly describe how your product or service can solve all problems. Writing posts in different styles will help grab attention. For example, storytelling is an interesting story about a product or service, told for ordinary people.

It is important to remember that selling posts should alternate with regular ones. Be sure to respond to comments, analyze each post and track the activity of your followers.

Correct, change the presentation of the material, hold various contests and quizzes. This will help keep your readers' attention.

TRY 3 DAYS FOR FREE

I hope that the information on how and what you can sell on Instagram was useful to you. Write in the comments if you have an account and how you use it.

Sincerely, Alexander Gavrin.

Especially for those who want to successfully do business on this service, we will tell you how to sell on Instagram; step-by-step instructions will allow you to figure out how to choose a successful niche for yourself, determine the target audience and create a high-quality business platform for the realization of your talents.

Step-by-step instructions: what and to whom can I sell on Instagram?

Surely you are interested in the question - what can you sell on Instagram, how to choose a really popular product or service that will provide you with buyers and will bring a good income?

The first thing to think about is who your target audience is. , i.e. - which group of people mainly uses this service - after all, it is to them that you intend to somehow sell goods, clothes or something else on Instagram. According to statistics, Instagram is most often used by girls and young women, so you should choose the right product for sale.

Of course, you can just find out the best selling products on Instagram and try to trade them - to this list usually includes accessories for mobile phones, cosmetics and perfumes, clothes, women's bags and backpacks, tools and products for nail extension, as well as various fitness paraphernalia: light and healthy snacks, compact sports equipment - rubber bands, mini-trainers and more.

Perhaps not everyone knows that you can sell not only any products, but also offer your services - of course, for money. For example, you can suggest:

- Manicure and pedicure
- Tailoring of original clothes
- Stylist services
- Nail or eyelash extensions
- Photography services
- Massage
- Baking and decorating cakes
- Making healthy snacks, such as Urbech pasta.

The main thing is to find your niche - see what other users are selling or offering in your city, think about what exactly is missing and what you can do - and start selling!

Follow people who might be interested in your products, invite them to visit your page - but, of course, do not do this intrusively. You can also use paid advertising - there are many promotion services that will help you set it up and tell you how to increase sales on Instagram through an advertising campaign.

You can find step-by-step instructions on how to launch ads on Instagram on our website.

Step three - be active .

The key to successful trading is activity and customer focus. Log in to your account more often, always respond to comments, be polite and patient with customers - and you will see the result very soon!

Now you know how to effectively sell your products or services on Instagram with the help of our step-by-step instructions, how to properly develop your account as a business platform for sales and what you need to do to always be in demand among customers. We wish you good luck in all your endeavors!

Read the link about what a content plan is and why it is needed.

Additional Articles

If you are somehow selling clothes on the Internet and want to increase the number of potential customers, but you do not have an Instagram page yet, then register it as soon as possible. Today, this social network is the most visited. In addition, recently Instagram has become one of the most promising business platforms.

Why people sell things through Instagram

First, let's look at the statistics:

In addition, it is worth considering the fact that Instagram is, first of all, a mobile application that allows you to get acquainted with the news feed of your subscriptions from any modern gadget. That is, users of such a social network can literally be aware of the latest updates on the go. And the visualization of the content itself allows you to sell the product "without further ado."

What makes Instagram special as a platform for selling clothes

Recently, Instagram offers its users not only to maintain their personal account, but also to register a business profile in order to earn absolutely free:
Download and install the Instagram application from the App Store, Google Play or Microsoft Store for your smartphone, tablet, PC , or just open the official website through your computer's browser.
Go through a simple registration procedure - enter your e-mail or mobile phone, username (must be unique, can be edited later), create a strong password and confirm registration by clicking on the link from the specified e-mail or entering the code from SMS.
To create a business account, you need to go to the settings section and switch to the company profile, for which the application will require you to link your Facebook page and log in there.
When you return to Instagram, you will need to provide at least one of the ways to contact you - the physical address of the company, phone or e-mail.
You can now select a category for your business profile - it could be a personal blog, a clothing brand, any kind of service, or a local business.
The point of switching to an Instagram business account is that, by enabling this feature, you will be able to monitor the statistics of views of your posts and the profile itself. Also in the statistics section, you can offer promotions for your products and services, which will attract more potential customers. And the archive section will allow you to schedule posts to publish regularly, which is quite handy for attracting new subscribers.

Who are clothes sellers on Instagram

Let’s take a closer look at whether you personally need an Instagram account, using the example of real stories of the founders of successful profiles: of original shoes, bags and accessories, says that initially the page of their company was intended only to familiarize subscribers with the new products of the brand. To date, the brand still does not pay for advertising on social networks, but sales on Instagram continue to grow every year.

The page of online stores of Ukrainian brands “Vsi svoi” was launched 2 years ago, and today it already has more than 65 thousand subscribers who come to this profile on their own. Here are the brightest sellers in the country, with whom potential buyers can contact directly to purchase the item they like.

And there are many such examples, and you can become one of them. The huge advantage of this social network is that each user finds the necessary content for himself or his fans. Thus, it does not matter whether you sell items ordered from foreign websites, sew original clothes, shoes and bags, or create “handmade” accessories - this platform will allow you to create a convenient and detailed catalog of goods, regardless of whether you sell them also on third-party sites (OLX), marketplaces (Shafa), on the official website or in a physical store.

What is the secret of successful sales on Instagram

Today, one of the "top" topics is the promotion of an account on Instagram and its methods. On the Internet, you can find a lot of information from SMM (Social Media Marketing) professionals or from ordinary network users who have achieved success. It is important to remember that the methods that helped someone cannot 100% guarantee success personally, and the promotion of a particular type of product or service in social networks will have its own characteristics.
That is why there are several effective tips for selling things on Instagram:
Your account homepage . Whether it is your own brand or a store selling fashionable clothes from popular manufacturers, it is important that when going to your profile, the user sees the maximum information he really needs (the account must always be open). To do this, you must create a unique and memorable login (can be changed in the settings). The title photo should be bright and characteristic of your specialization, that is, speak for itself, before the user goes to your page. Brief information should contain clearly structured text with the category of your product or service, possible options for contacting the seller, methods of payment and delivery of goods. In addition, you can specify the physical address of the store where you can try on the item and a link to your own website or a page with reviews about the work, for example, from Shafa.
Photo . Instagram is a so-called worldwide photo album, so the seller needs to put maximum effort into the quality of product photos. It is important that your photos "sell" things for themselves, that is, they are bright, interesting, presented in an original way. Of course, the best photos of clothes that attract attention will be photos on the model. In this case, you can invite a friend or ask your boyfriend and arrange a photo session of things. If for some reason this option is not for you, the best solution would be a high-quality photo of the thing on the mannequin or the original “flat lay” (the secrets of which we already wrote about earlier in our blog). It is also important to minimize or completely eliminate the use of photo filters so that the clothes look realistic and the buyer does not feel cheated.

Description . Remember that Instagram offers a limited number of characters to describe your product card, so try to present as much useful information as possible in short abstracts. Under the photo of the presented item, you must indicate only what your client may be interested in, namely, availability, size, colors available for ordering, measurements of the item and its composition. In addition, you can add a couple of thematic sentences to the photo from yourself (perhaps with humor) to make it interesting for subscribers to follow your updates. You can also add information about the delivery of goods or ask customers a question about what products they would like to purchase from you on the page.
Price . Forget about the phrase "answered in Direct"! For some reason, most novice Instagram sellers do not indicate the price of their product under the photo, which is absolutely wrong. Remember that by specifying the cost of the item, you will save time for yourself and the client. Thus, you do not have to constantly respond to each subscriber in Direct or comments, and this will allow customers to quickly navigate your business account and make a purchase decision. The cost of goods can be determined based on the prices of your competitors.
Hashtags . An important part of this particular social network, since it is these keywords with the “#” sign that allow users to quickly find the necessary images. These phrases should be written in addition to the main description of the product. Words after this symbol can be specified in English, Russian and Ukrainian, without spaces (even in phrases). It is important to indicate only the most relevant (popular) keywords - this can be the brand name of your item, its brief description, its quality and color, the city and country where the item can be purchased. Also, for business accounts, Instagram offers to create your own unique hashtag, when you go to which users will be able to find only your things and thus move directly to their catalog.

How to attract buyers on Instagram

The fastest, most effective and easiest way to promote your profile on Instagram is to attract professional SMM specialists. However, not everyone has access to this kind of service. If this social network is a “dark forest” for you, then it will not be superfluous to take specialized courses or, at least, read articles by bloggers on this topic.

If you are familiar with this resource at least at the level of the average user, then these tips will come in handy:

Peak-hour publications. Do your publications not in a chaotic manner, but according to a planned schedule. If you add 10 positions in a few minutes, you will most likely be unsubscribed. A similar situation will occur if you do not publish anything for a long time. That is why add news and photos of clothes exactly at the time when Instagram visitors are most active - at lunchtime and in the evening. If you don’t have the opportunity to post daily, then post photos of things at least every couple of days. If there are no updates in your store, you can add an attractive photo with a survey of your subscribers or a promotion for them.
Increase the number of potential customers. Subscribe to the buyers of your competitors, comment and like their photos, and, no matter how absurd it may sound, add sellers like you to your subscription. The fact is that Instagram has a separate section for publications that may interest you. These images do not come to you by chance, but as a result of what your subscribers have noted. Therefore, by increasing their number and your activity, you will be able to get "in the field of view" to your potential customers who have not yet subscribed to you.
Ask for advertising. The most popular and effective way of advertising on Instagram today is a photo of a famous blogger wearing your brand's clothes. But even if you don’t have the opportunity to pay for advertising services from popular network bloggers, you can ask your clients or friends to post a photo in clothes bought from you and tag you in the photo, as well as write a short review about working with you. Such live advertising will attract potential buyers to your page.
Real reviews. Fraudsters have been and will always be everywhere, but how can a simple buyer protect himself from them, and how can you prove your honesty? On the main page of your Instagram account, you can provide a link to your reviews from the Shaf marketplace. So your customers can be convinced of your decency, and you are more likely to sell the item. You can also post a screenshot of your customer reviews from personal correspondence as a separate post in your profile. Most importantly, do not forget to remove the client's personal data from the screenshot.
Introduce customers to the product. If you're making clothes or selling handmade accessories, post photos or make short videos of your creations. Thus, your account will be more “alive” and will gain individuality, which will make you want to subscribe to it.
Communicate with buyers. Never leave user comments unanswered and provide the necessary information as early as possible. Unanswered questions under the photo will tell other users that you are inattentive to your customers. Also, watch out for spam and obscene posts - delete them immediately, and add accounts of this kind to the black list. Try to always politely answer questions about your product and ask questions in return, to create a lively dialogue under the posts.

Don't forget that Instagram is all about showing people your personality, so the more creative your profile is, the better. By the way, according to the latest data, on Instagram, users are finding more and more new products and services that they continue to use constantly. Therefore, if you decide to stand out from the crowd and take your sales to a new level, then it's time to create your unique business account on this social network.

And I'm sure that the proportion of your customers (potential and actual) in this social network is no less than this number.

If your company doesn't have an account there yet, then rather look for an intelligent SMM manager or try to catch up with what you already have. Because the prospects for this application are huge: user activity in it is higher than on Twitter, Pinterest and even Facebook (15 times according to 2014 data).

Here are 8 golden rules for brand promotion on Instagram. They are very easy to use for the benefit of your company.

How to build an audience on Instagram

1. You can't use any filters. According to statistics, the most comments and likes are received by photos with the MayFair filter - warm and cozy. In second place are photos without filters.

Let me remind you that likes are useful not only because they help to understand what users like more. They are needed so that your pictures are displayed in the news of those who have not yet subscribed to the brand page.

2. Post photos during peak hours.

There is a magical IconoSquare service - it helps to determine at what time users were most active on your photos. Make use of this time in the future.

True, it only works when your Instagram page is several months old.

3. Attract competitors' subscribers.

Another magical service is Just Unfollow. It tracks your competitors by name or hashtags used. By finding competitors, you get access to their subscribers - people who are most likely interested in your product / service.

It's up to you to tag them in the comments under your photos, like their pictures. In general, in every possible way to attract their attention to your page.

Don't forget to rate the competitor's gallery as well, and then make it even better.

4. Work with popular Instagram bloggers.

Look for people who post photos in your style. For example, if you sell clothes, then find fashion Instagrammers who post instyle photos. Bribe the most "fat" ones: let them post a picture where the hero is wearing clothes of your brand, let them mark you in the photo. If the picture is successful, then you can count on an influx of subscribers.

You can find "fatties" by searching for hashtags that describe your product.

5. Remember that subscribers come for beautiful photos, not text. Therefore, it is not necessary to publish ads in the form of pictures. Anything you want to say, write in the comments below the photo. And the picture should be pristine and beautiful.

How to turn your audience into customers

6. Create a deficit. The salesman's hackneyed trick also works on Instagram: we post a photo of a product or service at rush hour, write that there is very little left of either these things, or time until the end of some promotion. We wait.

Fox & Fawn, a popular clothing store, publishes several photos of dresses from their current stock every day. And their managers say that 30% of brand sales are due to Instagram.

7. Publish new products immediately, this second. Many people like to skim the cream and be the first.

8. Post photos "in the context of life." No clothes on hangers. We need dresses for girls who ride bicycles, drink coffee, meet friends. It is necessary to show the practicality and beauty of things in everyday life.

Today we are going to find out. The best tips and tricks about this process are presented to our attention. In general, online sales, and even properly organized ones, are the key to your success. So, sometimes it’s worth either trying on your own, or resorting to some tricks. All this we have to find out. on a social network? What is the best way to do this?

Preparation

There are many options. It's no secret that everything that is up for sale can be promoted through social networks. So, this is not the most difficult question. But the organization of the process causes some difficulties for some. Careful preparation is needed, it will save you from troubles and unexpected moments.

If you are thinking about how to sell on Instagram, you should start by registering an account on a social network. Without this process, it will not be possible to bring the idea to life. Just remember - you are creating a work profile. No personal photos, no personal information. Now account - Registration in "Instagram" is free. A few clicks, a couple of minutes of filling out a profile - and you're done.

You will also need an electronic wallet. Preferably on universal services such as "WebMoney". Paypal will do. With it, you can receive money from users.

Next, when the sales channel is ready, and there is also an electronic wallet, it would be nice to get yourself a debit bank card. It will help you cash out. "Plastic" is tied to an electronic wallet, then the money received is transferred to a bank account. And that's it, you can use them.

In some cases, it is recommended to officially register your activities. If you are thinking about how to sell on Instagram, and even plan to do it regularly, make good profits and, in fact, do business online, you need to register as an individual entrepreneur. At the same time, it is not necessary to open a separate bank account; a card for individuals is also suitable. Current offer for those who make good money. With small and unstable profits, registration of an individual entrepreneur is usually not needed.

Photo

Now a little about what will help you sell this or that product. What is better to choose, we will discuss later. Of course, Instagram accounts are something like a collection of images. Minimum information, maximum images. And this will help you secure a successful business.

Take high-quality photos of the goods being sold, then post them in a specially created profile. Original and numerous images that allow you to view products in all details and angles - that's what will inspire confidence.

If you can't take good pictures yourself, invite a photographer. Usually, for the image of a particular product, they don’t ask so much. But remember - if you want to understand how to sell clothes and other things on Instagram with particular success, photos cannot be neglected.

Promotion

The next step that will help solve our today's question is to ensure the popularity of your profile. This process is also called profile promotion. By the way, there are not so many options for solving the problem. You can either advertise your own profile, created specifically for sales, or seek help from special organizations.

Users typically combine the two. The first does not require investments, but it does not differ in special speed and reliability. The second provides you with a quick promotion, but requires some investment. Saving on promotion is not worth it. After all, the more users know about your sales portal on Instagram, the more likely it is that you will be able to profit from your activities.

Communication

The next moment, which plays an important role in the question, on Instagram or any other product, is communication. Any conscientious seller must communicate with their customers and customers.

We are not talking about friendly conversations. But you must clearly understand that all questions that users will ask you will have to be answered as soon as possible. The faster you act, the better. So, take care of maintaining communication with buyers.

It's not always easy to do it yourself. For a particularly heavy workload, hire a consultant manager who will monitor your sales profile and also communicate with potential customers. But don't forget to communicate on your own. All this will help you in running an online business.

Forums and topics

How to sell this or that product on Instagram? A variety of thematic forums and groups on social networks will come to the rescue. When your profile is ready - filled with photos and descriptions, promoted and waiting for customers - you can visit different places of communication. And there to leave ads with a link to your sales account.

Pay attention - thematic forums and publics on the Internet are successful. Just attract new customers, offer them your product if it seems that this is exactly what they need. Self-promotion on thematic sites does not hurt anyone. Perhaps it will only draw the attention of users to your profile. Then you coordinate the order, the money is transferred to you, you are the goods. And everyone is happy. There is nothing difficult or special about it.

Product visibility

Some wonder how to sell an Instagram page or any other custom product. In addition to all these techniques, it is worth ensuring the visibility of what exactly you are putting up for sale. Now the use of so-called hashtags is gaining popularity on the network. They help you quickly find what you need.

This is exactly what you can use. Associate several hashtags (3-4 is enough, but more often used) with your posts and products. Then you can wait for the results. At a minimum, this technique will ensure the visibility of what is offered. And this is already a step towards success. So, you should not neglect hashtags on Instagram. They can serve as a good "search engine" for a particular product on a social network. Especially considering that users quite actively use this component.

Ideas

In principle, we figured out how to sell this or that product through Instagram. But what exactly is sold in this way? What ideas are most often interested in the public?

Second, cosmetics and household chemicals. Most often distributed by real sales managers. Moreover, this is done intentionally on Instagram and other social networks. True, there is a lot of competition here.

Third, hand-made. Handmade crafts and jewelry is what attracts the public. Especially if you are making something to order. Handmade, and even original, brings a good profit. Most often, interest is shown in jewelry, jewelry and interior items.