How to register a hashtag on instagram

How do I create my own hashtag on Instagram? Sotrender Resources

Klaudia Żyłka

23 August 2021

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Haven’t you considered using your own hashtag in your brand’s communication? That’s a mistake but it is not too late to change that.

Hashtags will dramatically increase your visibility if you use them wisely. If your brand has its own hashtag that you use in your posts, it can help you improve your overall marketing performance.

Is it worth it to create a hashtag for Instagram?

Hashtags are an important part of all social media communication. If you have your own hashtag and it clicks, it will start spreading and your brand will reach more people. You have to make it your central business tag. Use it with every post you add, not only on Instagram but also on other social media channels. When all your communication is tagged with one particular hashtag, the chances that people will like and start using it in their own posts increases significantly.

How do I create my own hashtag?

Do you have a tagline? A slogan? It can be your hashtag now. If your brand name is unique enough, turn it into a hashtag. Adweek has a great (and short) guide to hashtags:

Brainstorm. Your hashtag will be representing your brand but it also needs to be short and memorable. Think of some potential ones based on your name, event etc.
Research. Check if it’s already in use. You want to create a community around your hashtag, and you want to start fresh.
Promote. Write about your hashtag on all your social media channels. Put it in your flyers and have it in a visible place in your facility.
Monitor. Make sure you monitor what people tag with your hashtag, and interact with them whenever it makes sense. Your community is looking to you to be the central pillar of communication, so make sure nothing goes unnoticed!

What to remember while creating a hashtag?

A hashtag can be everything. Every word can be transformed into it as it is a simple combination of “#” and a word just after, e.g. “#socialmedia’.

But when creating a hashtag we have some purpose in our minds, for example, we want our brand to be more recognizable. So don’t go for something random, take your time to come up with the best option. And don’t change your hashtag often (exception is when you create e.g. a seasonal hashtag or for some campaign), not to confuse your audience.

Before making a final decision whether what you’ve created will be actually your hashtag, consider:

is it catchy?
is it unique?
does it look interesting?
is it memorable?
does it express your brand and your ideas?
is it simple to remember yet not obvious and boring?
does it encourage people to use it?

Still not sure how to make your hashtag on Instagram? Check what your direct competitors, or any other companies, do. Don’t copy them (obviously) but get inspired and see their approach when it comes to creating hashtags. You can do it manually by entering their profiles and checking their posts or you can use social media analytics and monitoring tools to get the bigger perspective (and save some time, as well ;)).

With these simple steps, you’ll know, how to make a decent custom hashtag.

Creating a hashtag is just a starting point

Hurray, you’ve got your own hashtag! What now? Start using it parallelly on all the social media channels you run. Twitter, Facebook, LinkedIn… these are actually so many places where you can use your newly created brand’s hashtag! Doing so will ensure that your social media communication is coherent. Another reason is that you increase the chances that people will look for this specific hashtag on every platform and even start using them.

Don’t limit yourself, you can also use the hashtag you’ve created in traditional marketing, for example in commercials or on banners to increase your brand awareness.

Remember that on Instagram you can add hashtags not only in posts but also in Stories. Currently, especially on Stories they can significantly inrease the reach of your content.

Does my hashtag work?

You already know how to create a hashtag on Instagram. You have even created your first one. You’ve used it in your Instagram posts, in Stories but also on Twitter and on Facebook. But did it have an impact on your Instagram, and social media in general, performance? It’s time to check.

The first thing which you can do is simply logging in to Instagram and typing in the search bar your hashtag.

Hashtag’s feed on Instagram

As you can see above, you can monitor here how many times your hashtag was used up until now and what are the top posts which include it.

Remember also that from some time users can follow hashtags (just like they follow other users). Once users start following the hashtag you’ve created it’s much easier to stay in touch with them and engage them in your communication.

In the section below you will find this specific hashtag sorted by the most recent posts.

Most recent posts for a specific hashtag on Instagram

All of this is some kind of information, it doesn’t, however, give you the full picture.

That’s why I’d recommend trying social media analytical tools. They will help you not only analyze your Instagram performance but also every other social media profile you run, analyze their effectiveness and usage of hashtags.

Let’s break it down taking Sotrender as an example.

We can start by doing a simple analysis: checking the best posts on Instagram.

Which of them were performing the best? Did they have hashtags included? Observing users’ behaviors under these posts will help you understand them better and to find out their preferences. It’s a simple way to get the most out of the content you produce.

Conclusion

Always remember to analyze all your communication in a longer perspective. Not only Instagram but also Twitter and Facebook. Monitor them separately but also combine the data coming from them. Hashtags are no exception. Even if you create a hashtag that is specifically dedicated to Instagram, observe how does it impact your performance on other social media channels as well. If it’s popular on Instagram, maybe it would be good to promote it more on other social platforms, too? It’s worth giving various solutions a try to have better social media results in general by the end of the day.

Read also:

What analytical tool can I use for Instagram Hashtags?
How do I use Hashtags?
Where to find Instagram Insights?

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Author

Klaudia Żyłka

Marketing Team Lead

Instagram, dogs, books and food lover. Former student at Warsaw University and Malmö University. Improving her marketing skills every day.

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How to Register a Hashtag

How you can register a hashtag and make it your own

BlabberJax Content Management System/Social Media/How to Register a Hashtag

Hashtags are the punctuation of modern society, showing up as the guide and the final word in social media. We hashtag emotions, activities, events and even political discussions, so that we can easily and quickly find the conversations we want to get involved in.

We interject them into spoken conversation, ironically, to highlight an issue that’s meaningful to us. We use them for comedy, we use them for drama, and we use them just because they’re that easy.

But is it possible to own a hashtag? Can you lay claim to it, make it yours, prevent anyone else from using it for a different purpose? The answer is, unsurprisingly, more complex than a simple yes or no. Let’s take a look at how to register a hashtag.

Can you own a hashtag?

Let’s clarify what we mean by owning a hashtag. It’s not quite the same as owning your website domain, for example. There, you buy a specific sequence of characters, usually to match the name of your business, which you then use to direct people to your website.

Nobody else can legally use that sequence of characters to direct people to their product, service or personal content. If they try, that equates to hacking, and it is illegal right around the world.

Hashtag ownership can’t be equated to this. Regardless of what you do to register your hashtag, there’s nothing stopping someone else from legally using it. They may use it to contribute to your conversation, or they may use it for something else entirely, and even if it wildly diverges from your original intent, they are allowed to do this.

Of course, that doesn’t mean there isn’t some kind of hashtag etiquette. It’s generally considered inappropriate to use someone else’s hashtag for a different purpose, especially if that hashtag is highlighting something socially or politically important, but that’s an entirely different post we’ll get into later.

Can you claim a hashtag?

The only way to lay claim to a hashtag is to be the first to use it for a specific purpose. Even so, it needs to be recognizable as belonging to you, and shouldn’t be so generic that claiming it makes you look silly.

For example, if company A is hosting an event called McSalty’s Dirt Bike Bonanza and they want to create a bit of hype around it, they could use a detailed hashtag like #DirtBikeBonanza2017, or #McSaltyDirtFest to add to their conversations about it. While it’s unlikely that someone else will be hosting an identically named event, it could happen, so being the first to use it allows McSalty’s to “lay claim” to the hashtag.

Can you register a hashtag?

Again, like with the previous two questions, the answer is, yes, sort of, but…

There are several sites, including Twubs and Hashtags.org that allow you to register your new hashtag. While this still doesn’t give you any kind of legal recourse over someone else using it, if it does come down to a dispute, you can resolve it by showing when you registered it.

Sites like these can also be useful when you’re busy working out what exactly you’d like to use for your hashtag, as you can easily see whether someone else has registered one like you want to use, giving you the opportunity to settle on a different tag instead.

Check your tags

On that last point, we always like to remind people that you should always double check your hashtags before putting them to use. If they are already being used, at best your messaging could get lost in a larger, older conversation, and at worst, you could end up being accused of hashtag hijacking. It always pays to check your hashtag before use.

Have any more questions about how to use hashtags to their full effect for your online marketing? Tell us in the comments.

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About the Author

Shawn Souto

Owner / Founder

As the founder of SSI Design^TM, Shawn developed BlabberJax^TM Content Marketing System with one mission in mind: to make powerful marketing simple for small and mid-size businesses. With almost 10 years of experience in internet marketing, software engineering, business analysis, graphic design, and entrepreneurship, Shawn knows how to combine business opportunity with leading edge automation technology to help small businesses create a powerful web presence.
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how to get to the TOP + Wow-chips

The classic idea of website promotion looks like this: “This is when you drive in the phrase “buy Syzran wallpaper” and my website is at the very top.”

Experienced specialists understand that now the conversation has turned to SEO promotion. And you won’t believe it, but Instagram also has a kind of SEO, using which you can attract subscribers to your account. And that's... Instagram hashtags.

What is it and why

If you are an active user of Instagram, you have seen a large list of blue words written through the bars (written as #) at the end of user posts.

Clicking on any of them will take you to a page dedicated to this word with a list of publications in which it is mentioned. Those are the hashtags.

By the way, I highly recommend our article. There we told everything in detail what we needed and how we appeared.

What is a hashtag and what does a business need it for

But let's get back specifically to how hashtags work on Instagram. So let's go.

Hashtags

In short, hashtags on Instagram are a special thematic tag that groups the content of different users into one group. That is, in fact - keywords, thanks to which you can find publications on Instagram that suit you.

Important. Next, you will learn a super-method for selecting the most popular hashtags on Instagram, but first we will learn the basics so that logical relationships form in our heads.

Why do we need

The correct use of hashtags will help attract people who are interested in this topic to your page, that is, in fact, your future customers. All that remains is to sell them your product / service correctly. But this is a topic for another article.

1. Rules for adding hashtags

It seems that you don't need a lot of mind to write hashtags on Instagram. You take the words that fit the meaning and write in a row. But if you want to get the maximum, then you should still know the basic rules of how to put hashtags on Instagram correctly.

Write hashtags in Cyrillic and Latin. But remember, when using English words, you begin to compete with the whole world, and not just in Russia;
A hashtag does not necessarily represent a word. It can also be a phrase. For example, the phrase “favorite Instagram” can be written as #favoriteinstagram or #favorite_instagram. From this follows the third rule...
Spaces or special characters cannot be used. Hashtags can only be separated by an underscore (_). And in rare cases, using numbers and emoji;
Write a series of hashtags separated by spaces. This looks more aesthetically pleasing and is perceived by Instagram not as spam;
The maximum number of hashtags in one post is 30. If you write a lot of hashtags, the trick will fail and Instagram will either cut them or simply post posts without text at all.

Chip. Where to put them? You can write hashtags in Instagram comments, more precisely, in the first comment, and not just in the post.

They will also be ranked. The quantity is the same - no more than 30 pieces. Below I will tell you how you can use it for your own purposes.

2. Types of hashtags

Remember I wrote that hashtags are keywords? The most interesting thing is that they, like keywords in contextual advertising and SEO, are distributed by frequency.

True, Instagram does not allow you to view the frequency of a particular hashtag. But it is possible to see how many publications are issued by hashtag separately. This is how they are divided:

High-frequency - from 100 thousand publications;
Medium frequency - from 10 to 100 thousand publications;
Low-frequency - from 500 to 10 thousand publications;
Rare - up to 500 publications.

To make it more clear: here is an example of a high-frequency, that is, a very popular (read hackneyed) hashtag:

High-frequency hashtags

3. Types of hashtags

And to complete the lecture part, I’ll also tell you that hashtags are divided not only into types according to the frequency of their mention, but also into the types of their use:

Spam hashtags (for example, followme ) . Used to collect likes or followers. They give little effect. Use them sparingly and carefully;
Geo-hashtags. Hashtags mentioning the city/region/country. If you have a local business, be sure to use them;
Content hashtags. They are relevant to the content of the post. Mandatory to use, as they will bring targeted visitors;
Trendy. Used to increase account activity. However, you need to use trends close to the business;
Branded. Required hashtags by which your buyers can recognize your posts. In fact, this is your signature on Instagram;
Rubricators. Used to navigate within your account. And also for promotions, contests, sweepstakes and more.

Important. Do not use ready-made lists of the best hashtags. They tacitly refer to the type of “Spam hashtags”, since there are almost no living or adequate people according to them.

Which hashtags to choose

Ideally, your key task, if we are talking about the right approach to doing business on Instagram, is to assemble the semantic core of your future business profile along with the content plan for Instagram. Optimally, it should be 100-150 hashtags, close to what you do and what you will advertise on Instagram.

As an advertisement

And right away. If you want to collect only popular hashtags in the hope of always being on top, then I can upset you. This will not give the desired effect, since either bots or people who themselves want to sell something “scam” them.

Therefore, when forming the semantic core, be smarter and collect an equal number of high-frequency, mid-frequency and other types of hashtags.

This will increase your chances of attracting customers, not fake pages.

SEARCH SERVICE

How to find hashtags? This can be done in three popular ways (bypassing spam lists of the best hashtags): manually, by “withdrawing” them from competitors, using special programs and services. I still recommend using a service where everything is already thought out and there is analytics - Instatag.

Its charm is that the hashtags are sorted by directions and there are even special classifiers like “hashtags for likes”. All you need is to go to the service and select the hashtags that you need.

Instatag

Do not forget to carefully study our article. There we have collected the best services to promote your Instagram account!

Instagram promotion services: the best to be in the top

COMMON ERRORS

Instagram is one of the few social networks in which hashtags play a significant role.

And that's why experienced marketers, advertisers, and people of related professions are so actively using them and teaching how to do hashtags on Instagram correctly.

But either they themselves do not fully understand Instagram algorithms, or people do not attach any importance to this, when using hashtags they make a lot of mistakes. Which negatively affect the promotion of their pages:

Many hashtags. Often, business accounts post a lot of hashtags in the hope that it will drive traffic. But unfortunately, the more hashtags, the more you turn the system against yourself, signaling that you are a spammer;
Lots of popular hashtags. Another error. It is better to post hashtags like #stretch ceilings_vologda than just #stretch ceilings. The number of likes will be less, but there will be more customers;
The same hashtags. This is a strong signal to Instagram that you are a spammer. The punishment can be very severe. In each post, change your hashtags, and release some without them at all;
Closed page. Very often people try to write hashtags on a closed page. This is a completely useless exercise, since hashtags on closed pages are not ranked by Instagram.

By the way, there can be 2 types of punishment for incorrect use of hashtags: complete deletion of the account (the worst) and “shadow ban”, this is when you see your publication, but the subscribers do not.

Shadow ban: signs + how to get out

In general, punishment is an extremely rare phenomenon, but I was obliged to warn.

Different approaches

If we are talking about the classic hashtag scheme that most users use, then it's just to write a list of all the words that come to mind and are more or less relevant to the posted publication.

This certainly has an effect, and little by little traffic will be attracted. But there are smarter approaches to put them more efficiently that I recommend using.

Life hack. Optimize your customer interactions on Instagram with MyBotan. The chatbot will automatically respond to messages, save data about the client and his requests. And you can not only choose a ready-made answer template, but also create your own. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan

1. Improved version

Beforehand, you prepare hashtags for each post in the amount of no more than 20. The ideal number is about 10. And at the end of the post, highlight them in a separate block from the text. Readers will perceive this more loyally for the perception of the main text.

Improved version

2. Native version

In the text of the post itself, you need to place several hashtags (preferably 2-4), scattering them along the entire length.

The remaining 7-10 hashtags, you post in the first comment. This is how we kill 2 birds with one stone: it all looks beautiful and users go inside the post to look at the comment.

Native variant

3. Bomb variant

The main task of hashtags is to attract traffic to the site and help the publication to reach the TOP or up the user feeds.

Therefore, you can use the following trick, which is called the “like bomb”. In the post itself, you publish 30 hashtags, in the first comment 30 more.

At the start, this will give a small but increase in likes. In addition, do not forget that you need to “give impetus”, that is, boost likes and comments with the help of special services, for example, TmSmm, Instaplus.pro.

Two moments. After a couple of days, don't forget to remove most of these hashtags, leaving only low frequency ones. Otherwise, Instagram will impose restrictions on you as a spammer. The second point - do not repeat such a thing often. Otherwise... you know the punishment.

Bomb version

Briefly about the main thing

That's all. To be honest, I gave away almost everything I knew.

Hashtags are a good way to attract customers, if used correctly, and not mindlessly stamped, attracting people who work through mass liking.

All that is required of you now is to apply all the knowledge gained in your Instagram account. And then, do not stop and constantly work on updating them, because today you are doing well, and tomorrow your competitor is also doing well, and the overall effect is not the same.

Interesting. Get more hits and sales on Instagram with the help of the top Taplink multilink service. With it, you can create any form of communication (viber, WhatsApp, Telegram), create cool websites and online stores, and accept orders and payments directly on Instagram. Click and test 7 days for free -> Taplink (Promo code "inscale7")

how to get to the TOP + Wow-chips

The classic idea of website promotion looks like this: “This is when you type in the phrase “buy Syzran wallpaper” and my website is at the very top.”