How to add your profession on instagram

How to Become a Public Figure on Instagram in 2 Ways

You can become a public figure on Instagram by changing your settings to list your profile as a professional or business account.
Be aware, however, that this "public figure" status is somewhat controversial since it doesn't require the checks that actual verification does, so it's not necessarily reliable to onlookers as a sign that someone is a real public figure in the traditional sense.
Visit Business Insider's homepage for more stories.

On social media, verification can help signal to other users the difference between a fan account and a real public figure. The verification badge — the blue checkmark — on Instagram serves to confirm the account's authenticity and let followers know that it is in fact the real public figure that they want to follow.

But, verification isn't the only way to gain "public figure" status on the platform. However, before you jump on board with the alternative method, be aware that it is somewhat questionable from a public-facing standpoint, since there are no checks in place to have the "public figure" nomenclature added to your account.

With that in mind, here's how to become a public figure without verification on Instagram.

Check out the products mentioned in this article:

iPhone 11 (From $699.99 at Apple)

Samsung Galaxy s10 (From $699.99 at Walmart)

How to become a public figure on Instagram

1. Open Instagram on your iPhone or Android.

2. Toggle over to your profile.

Open up your Instagram profile. Devon Delfino/Business Insider

3. Tap the three stacked lines and select "Settings."

Select "Settings.

" Devon Delfino/Business Insider

4. Select "Account."

Tap "Account." Devon Delfino/Business Insider

5. Scroll to the bottom and tap "Switch to Professional Account."

6. Tap "Creator" and then "Next."

7. Select "Public Figure" from the suggested dropdown menu.

Select "Public Figure.

" Devon Delfino/Business Insider

8. Slide toggle switch to the right if you want the "Public Figure" status displayed on your profile then press "Done."

Alternatively, if you're already have a professional "Creator" account, you can also be a "Public Figure" using a business account.

1. Repeat steps one to four from above.

2. Scroll to the bottom and tap "Switch to Business Account."

Select "Switch to Business Account." Devon Delfino/Business Insider

3. Confirm your choice by hitting "Switch to Business" in the pop-up.

Confirm to "Switch to Business." Devon Delfino/Business Insider

4. Go back into your profile and select "Edit profile."

5. Under "Public Business Information" select "Category."

Select a category for your profile. Devon Delfino/Business Insider

6. Change your category to "Public Figure."

Change the category for your profile to "Public Figure." Devon Delfino/Business Insider

You should then see "Public Figure" listed under your name on your profile.

How to unmute posts on Instagram using the mobile app
How to disable comments on Instagram on a post-by-post basis
How to add a location on your Instagram story to share it with your followers
How to hide comments on Instagram live in 5 simple steps
How to see your message requests on Instagram, accept or ignore a message, or block a user

Devon Delfino

Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino.

How To Set Up an Instagram Business Profile + 4 Benefits

Are you wondering how to get an Instagram business profile? We’ve got good news: Anyone who wants one can have one.

An Instagram business profile is a powerful tool in your digital toolbox. After all, Instagram has approximately 1 billion monthly active users — and many of those people happily follow brands.

In this article, we’ll take you through how to set up your business profile, four benefits you’ll get from switching over, and how to delete it if you change your mind. Plus, we’ve included a handy chart to compare business, personal, and creator profiles.

How to set up an Instagram business profile

Why change to an Instagram business profile

Business profile vs. personal Instagram vs. creator profile

How to delete a business profile on Instagram

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

How to set up an Instagram business profile

“Sure,” you’re thinking, “You claim switching is easy, but how do you get a business profile on Instagram?”

Relax, we’ve got you. Here are step-by-step instructions on how to change your Instagram profile to a business profile.

1. Head to your Instagram profile page and hit the hamburger menu in the top right corner.

2. Tap Settings on the top of the list.

3. Navigate to Account, then scroll to the bottom of the list

4. Tap Switch to professional account

5. Choose Continue and continue through the prompts, beginning with “Get professional tools. ”

6. Choose the category that best describes you or your brand and tap Done.

7. Next, you’ll be prompted to answer whether you are a Creator or a Business. Click Business and Next.

8. Review your contact information and decide whether or not you want it displayed on your profile (if you do, make sure to toggle that option). Hit Next.

9. Connect your Facebook Page. If you don’t have one, you can either create a new Facebook Page or navigate to the bottom of the page and click Don’t connect a Facebook page now. It’s totally fine to have a business profile on Instagram without Facebook, and the next step is the same whether you connect to Facebook or not.

10. Next, you will be prompted to set up your professional account. Here, you can browse your new features and tools.

Get Inspired will prompt you to follow other businesses or creators. Grow Your Audience will prompt you to invite friends to follow your account. And Share Content to View Insights will encourage you to post some new content so you can view your insights. Or, if you hit the X in the top right corner, you’ll go straight to your business profile!

11. Choose Complete your profile and fill in any missing information. Be sure to include a URL here so people know where to find your business outside of Instagram. And voila! You officially have a business account on Instagram

If you’re just starting out or simply curious, here’s a step-by-step guide on exactly how to use Instagram to your business advantage.

Why change to an Instagram business profile

With 90% of people on Instagram following a business, using the platform is a no-brainer.

But, if you are on the fence about whether or not an Instagram business account is for you (no judgment), let us change your mind. A business profile on Instagram has benefits that will help you save time and grow your audience.

You can schedule posts

This may be the most important feature because you can save time as an extremely busy content creator, business owner, or marketer. With third-party apps like Hootsuite, you can schedule posts in batches way ahead of schedule. It’s easy to do, and your audience will appreciate the consistency.

Here’s more on using Hootsuite to schedule Instagram posts and reap the benefits.

Instagram insight access

Instagram’s insights may not be a crystal ball, but they are an excellent tool for understanding your followers.

A business profile gives you access to a deep dive into your audience’s profile views, reach and impressions, along with demographic information about them. You can tailor your posts to appeal to specific interests when you know more about the folks that follow you.

If you’re serious about improving your content, you’re not limited to Instagram’s built-in analytics tools. When you use Hootsuite Analytics with your Instagram business profile, you can track Instagram metrics in more detail than the native Instagram Insights.

The Hootsuite Analytics dashboard allows you to:

Review data from the distant past
Compare metrics over specific time periods to get a historical perspective
Find the best posting time based on past engagement, organic reach, and click-through data
Generate downloadable custom reports
Look at specific post performance using your preferred metrics
Rank Instagram comments by sentiment (positive or negative)

Try Hootsuite for free. You can cancel anytime.

Access Instagram Shop features

If your business is in the business of selling products, you’ll want to access the Instagram Shop features.

With Shops, you can upload a product catalog, tag your goods, and (in some cases) even process sales directly in the app.

You can also create collections of goods (like new arrivals or summer fits), shoppable Reels, and set up brand affiliates who can share and sell your products for a commission. And, you have access to Instagram Shop insights.

View this post on Instagram

A post shared by INDY Sunglasses (@indy_sunglasses)

Here’s more information about how to set up your Instagram shop. Get your product flying off the digital shelves.

Control who promotes your products

If you’re a business account with an Instagram Shop, you can control who tags your products. And, once you’ve given a creator permission to tag your products, they can allow you to promote their organic branded content feed posts as an ad.

Influencer marketing works — people trust other people over brands. So, partnering up with creators who love your products can be a lucrative marketing strategy.

Here’s more on how to maximize your Instagram advertising strategy.

Business profile vs. personal Instagram vs. creator profile

Here’s that handy chart we promised you! It has all the features of each type of profile at a glance. If you’re looking for more on what creator accounts really look like, head here.

Feature	Business profile	Personal profile	Creator profile
Private profile capabilities	❌	✅	❌
Insights and growth analytics	✅	❌	✅
Access to creator studio	✅	❌	✅
Sortable inbox	✅	❌	✅
Ability to create quick replies for DMs	✅	❌	✅
Display category in profile	✅	❌	✅
Contact information on profile	✅	❌	✅
Location information on profile	✅	❌	❌
Third-party app integration	✅	❌	❌
Instagram Storefront with shoppable products and Shop insights	✅	❌	❌

How to delete a business profile on Instagram

Knowing how to delete a business profile on Instagram is pretty easy. But first, let’s be very clear on what you mean — because you can’t come back from some of these.

If you just want to delete the “business” part of your profile, you can always change your account back to a personal one. Simply head back to your Settings (using the hamburger menu on your profile). Navigate to Account. Scroll down to Switch account type at the bottom and click Switch to personal account.

If you would like to delete the entire account, remember that your profile, photos, videos, comments, likes and followers will be gone forever. If you’re not quite sure, you can also temporarily deactivate your account. But, if you’re sure-sure, head here to delete your account.

Manage your Instagram Business Profile alongside all your other social media profiles using Hootsuite. From a single dashboard you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.

Get Started

Grow on Instagram

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

Free 30-Day Trial

how to do it (4 steps + instructions)

To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.

A business account is a type of Instagram profile created for business promotion and analytics on the social network.

How to connect

If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.

Connecting a business account in a PC browser

How to switch to another category? Easy peasy! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you. nine0003 Change the category at any time

Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.

Setting up from a smartphone

You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page. nine0003 Completing settings

Interesting. You can quickly and safely promote your social network by boosting likes, reposts and views on publications. So you can increase coverage and get a hot target audience. Click and use -> TapLike

Instagram Design (25 Cool Profiles + Examples) Instagram Photo Editing: Top Applications + Examples

Features

So, you have switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account. nine0003

1. Profile category

The instagram business profile allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.

2. Communication buttons

For this setting, please fill in the contact details first. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc. nine0003

A business account makes it easier for users to contact you. For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.

Communication buttons

By the way. In order for Instagram algorithms to work for you, I recommend cleaning your account from garbage through the Instahero service. Use the promo code "INSCALE" to get a 30% discount on a full analysis. Click and test -> Instahero. nine0003

3. Statistics

Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.

Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.

Statistics

Profile statistics

On a business account on Instagram, you need to click on the “Menu” section on the profile page. Then select "Statistics". Switching between tabs here you can see:

Number of profile visits, site clicks, reach rates;
Information about publications for the week;
Subscriber information: number of subscribers/unsubscribers, subscriber locations, gender, age.

Profile statistics

Life hack. Want to increase your reach and engagement on social media? Then we recommend LiveDune. The service will quickly and safely conduct social media analytics and offer promotion options. Click and test 7 days for free -> LiveDune (Promo code "INSCALE" 30% discount)

Publication statistics

In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.

The number of likes, comments, shares and saves of the selected publication will appear in the window. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.

Publication statistics

GET INTO SOCIAL NETWORKS ALREADY 40 000+ WITH US nine0003

Ekaterina

Sergey

Ivan

Elena

Ekaterina

Stories statistics

You can access the statistics of stories from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story. nine0003 History statistics

Business on Instagram: from scratch in 13 stepsInstagram engagement: what it is + how to increase

4. Promotion and targeting

Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool. nine0003 Promotion

Lifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.

Advertising in Instagram stories: step by step instructions How to make a mask on Instagram: simple instructions

5. Shopping Tags

Shopping Tags allow the audience to view your product cards, read the description, find out the price, go directly to the desired section of the online store. This feature has a positive effect on the growth of sales. nine0003 Shopping Tags

Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.

6. Physical address

If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.

Physical address

7. Additional lead magnet

Posting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.

Lead magnet

Briefly about the main thing

The business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything. nine0003

One of the most compelling reasons to switch to a business profile is free access to statistics that will show, for example, which posts turned out to be the most interesting. And finally, I will briefly list the main advantages:

Ability to categorize accounts;
Access to profile statistics;
Convenient communication with users;
Possibility of running a full-fledged online store;
Ability to promote a profile without third-party services. nine0052

And one more thing to help you. Do you want to make a bomb out of your account, get hundreds of subscribers a day and a flurry of enthusiastic direct messages? Then watch the courses below:

Involving stories on the phone ;
Promotion on Instagram.

How to recover an Instagram account: proven methods + instructions How to delete an Instagram account: 4 ways from a phone or computer