How does instagram track views

Can You Really See Who Views Your Instagram Profile?

Instagram has lots of cool features beyond its photo filters and hashtags. But can you see who views your Instagram profile? Here's the answer.

Scrolling through Instagram can be good inspiration for everything from selfie captions to fashion choices thanks to friends, family, and influencers with likable photos. You might even be that inspiration for someone else. Whether people view your profile out of nosiness or admiration, is it possible to see who views your Instagram profile?

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Can you see who views your Instagram profile?

Instagram doesn’t allow users to see who views their profile. So if you look through someone’s profile and don’t like or comment on a post, there’s no way for them to know who sees the pictures. “Similar to Facebook, users are unable to see who has viewed their profiles regardless of the type of profile they own: personal, business, or creator,” says Reggie Azevedo Filho, who works for the social media management platform Traject Social (here’s how to block someone on Facebook Messenger, by the way). This goes for both users with accounts and people without accounts who use the web to browse Instagram publicly. Instagram Business accounts will display stats about the volume of traffic but doesn’t show specific profile information, according to Alex Heid, Chief Research and Development Officer at SecurityScorecard. Business accounts specifically show the number of who people visited your profile in the past seven days, or how many people saw your posts in their feed, according to an Instagram representative. Here’s what it means to restrict someone on Instagram.

How to see who views your Instagram stories

If you share more Instagram stories than posts, you’ll have better luck finding out who’s viewing your content. Users who view stories appear in a “viewers list” for 24 hours after the story is live for the original poster to see. “This grants you insights into the specific audience members who have viewed your photo, video, or story post for the same period of time your post is active,” Azevedo says. After 24 hours, the list disappears, but if you save your stories, you can still see the number of people who saw them (and who). You must be logged in to see this information. By the way, here’s how to see who unfollows you on Facebook.

Is there a third-party app that lets me see who views my Instagram profile?

Facebook acquired Instagram in 2012, so there’s some overlap in privacy settings. So, like Facebook, no third-party apps will tell you who looks at your Instagram profile, just like there’s no way to find out if anyone screenshots your Instagram story. “Anything advertising a feature that shows who viewed your profile would not be a legitimate service and should be avoided as it is likely just an app that is there to collect data for those who use it,” Heid says. There’s no indication that Instagram will ever decide to allow users to see who views their profile. Next, learn how to tell if someone blocked you on Instagram.

Sources:

Reggie Azevedo Filho, social media management platform Traject Social
Alex Heid, Chief Research and Development officer at SecurityScorecard

How to See Who Viewed Your Instagram Videos in 2 Ways

You can't see who views your Instagram profile, but you can see who views stories and videos.
For Instagram stories, you can see exactly who viewed your story while it's still live.
For video posts, you can only see the total number of views and users who've liked the posts.

While you can't see who viewed your Instagram profile, there are two ways you can track the viewers of video content you post on Instagram.

To see who viewed a video on your Instagram story, you'll have to tap the story while it's still live. The total number will appear in the bottom left hand corner. Tap to scroll and view the names of all the users who've watched the story.

For a video posted to your profile feed, tap the label underneath the post. Unfortunately, you can only view the total number of views but not the individual user names. You can, however, view the users who have liked it and, thus, have viewed it.

Here's how to see who viewed your Instagram videos.

Can you see who views your Instagram?

Instagram offers no way to see who has visited your profile.

While the list of Instagram profile visits is hidden, you can get a pretty good idea of who has been checking you out when they interact with one of your stories or video posts.

How to see who viewed one of your Instagram stories

1. Open Instagram on your mobile device.

2. Tap on Your Story – the icon with your profile picture – in the top left hand corner. You can also access your story from your profile page. Both will show a colored ring around your circular profile picture.

Tap “Your Story.” Stefan Ionescu/Insider

3. Tap Activity in the bottom left corner.

Tap “Activity.” Stefan Ionescu/Insider

4. You'll see a pop-up with the number of viewers and a list of the people who viewed the video. You can scroll through the list to see their names.

You can now see everyone who viewed your Instagram story. Stefan Ionescu/Insider

How to see who viewed your Instagram video

1. Open the Instagram app on your mobile device.

2. Tap the profile icon in the bottom right corner of the screen.

3. Find the video you want to see the views for and tap it.

Note: Videos will have a video player icon in their top right corner to make them easily identifiable.

Check for the video player icon to easily identify your videos. Stefan Ionescu/Insider

4. Underneath the video, you'll see a total number of views as well as a few of the names of those who liked it. Tap on these labels to view more details.

5. In the details, you'll see the total number of views listed again at the very top; the individual viewers' names are not accessible. Scroll the list to see the names of everyone who liked the video, or use the search bar at the top to save time and search for a specific person.

ou can see the number of views and a few names of the people who liked your video. Stefan Ionescu/Insider

Note: The views total is only available for videos – for still photos, the details pane will only show the names of those who liked it.

Marissa Perino

Marissa Perino is a former editorial intern covering executive lifestyle. She previously worked at Cold Lips in London and Creative Nonfiction in Pittsburgh. She studied journalism and communications at the University of Pittsburgh, along with creative writing. Find her on Twitter: @mlperino.

How to view statistics on Instagram and what it means

How did followers come across your account? What posts do they most often save, which ones do they forward to friends, after which ones do they most often decide to call or write? What cities do they live in? How old are they? What days of the week and what time of day are they most active on Instagram?

Statistics Instagram allows you to find out this most valuable information and, thanks to it, work more accurately with your audience and increase sales. nine0003

First of all, statistics must be activated

To access statistics, you need to switch your account to a business profile. Click on the menu (horizontal stripes) in the upper right corner, select from the list "Settings" , then "Account" and "Switch to a professional account" .

More on this: "How to create a business account on Instagram."

Statistics will be collected from the moment you switched. nine0003

Post statistics

Now under each post we have a sentence "View statistics" . By clicking on it, we see several numbers.

We had information about the number of likes and comments before. But now we also have "airplane" - the number below it shows how many times your publication was sent to direct to other people. And also "flag" - it signals how many times your post has been saved.

"Profile visits - 9» . What do these words and numbers mean? The fact that 9 people who viewed the publication wanted to go to your profile.

Is it good or bad?

It may be different. This could mean that your subscriber thought:

“Wow, what a great post. I really wanted to buy from them. I’ll go see what kind of company this is, maybe I’ll ask them a couple of questions about the product. ”

Or vice versa:

“Who wrote such nonsense? When did I manage to subscribe to this? What for? I’ll go look at their profile, maybe I’ll remember why I signed up, if this is not something promising in the future, I’ll unsubscribe as soon as possible. nine0003

What is reach on Instagram?

It shows how many people actually saw your post. For some, this figure may be shocking. Did you think that you have 10 thousand subscribers, and statistics show that each of your posts is seen by no more than 1 thousand people? Yes, it happens, and very often. Coverage from 30% to 60% is a good indicator for commercial accounts, 10% -15% is very common. nine0003

By "swiping up" (i.e. tapping the stats with your finger and dragging it up the screen), we see more stats.

What does it mean, for example, if you see such data in the "Interesting" section?

"Subscriptions - 2". This entry indicates that two people who saw your post decided to follow your account. That is, they were not subscribers before. How do you know how they came across your post? The answer may be further. nine0003

"Scope - 1026" . The post was seen by 1026 people, we have already talked about this. Curiously, more than half of these people (52%) were not our subscribers. How did they see our post? We will also look for the answer to this question in the following data.

"Impressions - 1597" . This entry means that the post was shown 1597 times. And Reach showed that our post was seen by 1,021 people – a lot less. How can this be? Very simple. The number of impressions is almost always greater than the reach, which means that part of the subscribers saw your post two or more times. nine0003

"From the Main - 770" . That is, 770 people saw your post just in their feed. These are your followers.

"From hashtags - 582" . 582 people came across this post thanks to hashtags. Here is a possible answer to the question of how 52% of people who were not our subscribers found our post, and where these two new subscribers came from. All of them came to you by hashtag, and two of them became interested in the account and stayed. Unfortunately, this cannot be said for sure, we can only guess by comparing the data on hashtags, subscriptions and the number of people reached who were not subscribed to you before. nine0003

"From profile - 7" . These seven first came to the main page of your account, and from there they already went to the post. In what cases does this happen? For example, another Instagram account linked to you, people came to your main page, and from there they went to the post. Either the link to Instagram was on your website, or customers saw the name of your account in the office. There may be many options. The main thing is that people first went to the profile, and then they came to this particular publication.

"From Another - 240" . This line tells you the number of people who came to your post from other sources. For example, someone sent them a link to this post in Direct or shared it in another way (in an email, via messengers, on a website), or your post was saved, and then they looked at it again, and this re-view was counted in the line " From the Other. "

This way we can see the statistics of any post that was published after switching to a business profile. nine0003

We also have the opportunity to find out the statistics of the account as a whole.

Account statistics

To see the account statistics, we again need to go to the menu (horizontal bars in the upper right corner) and click on the line "Statistics" .

Here we see tabs "Content" , "Actions" and "Audience" .

Content tab

In this tab, by default, we are shown our posts and stories sorted by reach. First, the most popular - that is, those who received the largest coverage, and then in descending order. nine0003

We are also told how many posts and stories we had in total in the last week (45) and how this compares to the previous week (5 more).

We can sort both posts and stories by different parameters and for different periods. By clicking on the button " All ", we get the opportunity to select posts with the most likes - to do this, select the line with the word "Like marks" . Or the one with the most comments. Or separate those posts, after viewing which readers started calling you - for this you need to select "Calls" . Or the ones that reposted the most.

You can also see the most successful posts by the sum of all these indicators - likes, comments, calls. To do this, select the first line - "Involvement" .

We can also make a selection for different periods - a maximum of 2 years, a minimum of 7 days. And see separately the comparative indicators of photo posts, video posts, carousels.

The same with stories. We can sort them by ostentatious indicators - "reach", "clicks to the site", "calls" and others, and also make a selection for different periods, but the maximum possible period in the case of stories is 14 days. nine0003

Action tab

In this tab, you can see how reach, impressions, and other important indicators have varied over the past week - the number of visits to the profile, clicks on the site, clicks on the "Getting Directed" button.

Featured

Featured shows our total reach and impressions for the last week.

We see that the coverage was 3854 people, and it is very much reduced compared to the previous week. nine0003

Total impressions - 17698 people, and also a noticeable decrease compared to the previous period.

Also on the graph, we can see which days the coverage was more or less.

And by pointing a finger at this graph, we see specific figures - one and a half thousand coverage on Monday and Wednesday, almost the same on Tuesday, on other days much less.

Interactions

In the "Interaction" block, you can see how many visits to the profile, clicks on the site from the profile, clicks on the button "How to get there". nine0003

We are also shown a graph of the distribution of this activity during the week. We see that the most actions were on Wednesday - 57 pieces.

To see specific figures, touch this graph with your finger.

"Audience" tab

In this tab, we can see how the number of your subscribers has changed over the past week, in which cities and countries your subscribers live, how old they are, what time they are most active.

Growth

This tab gives us information about the number of subscribers. In particular, about how many people have unsubscribed from us, how many have subscribed, and what the result is an increase - it can be positive and negative, when after all the subscriptions-unsubscribes, the number of subscribers has decreased.

In our example, 12 unsubscribed, 16 subscribed, the final result is plus 4 subscribers this week.

Just below we see a graph of the number of subscribers. We see a failure on Saturday. We can press our finger on this failure, and we will be shown more detailed information about it. We see that on Saturday, December 7, three people unsubscribed from us and no one signed up. nine0003

And if we want to find out what kind of publications led to such a result, we can click on the button "View publications" and we will see just posts and stories for December 7-8 and statistics on them. In this way, you can understand which publications readers do not like. Although in our case the numbers are too small to speak of conclusions. Rather, they are within the bounds of statistical error.

Top locations

Below we can see information about the cities in which our subscribers live. nine0003

As expected, the Moscow children's center, whose account we are considering, has the majority of subscribers from Moscow.

And by clicking on the button "Countries" , we will find out from which countries in what proportion we have subscribers. Also, most are expected from Russia, but there are also from Kazakhstan, the USA, Ukraine and even Brazil.

Age range

In the next section, we can see what age men and women are in our account.

We see that our subscribers are dominated by people aged 25 to 34 years, slightly less women and older men - from 35 to 44 years old. nine0003

Interestingly, our account is also followed by schoolchildren under the age of 17 and older people over 65. Where Instagram has gone!

Gender

Here we are shown that 71% of our subscribers are women, only 29% are men.

Followers

This section is called “Followers” for some reason, although it would be more correct to call it “Followers Activity”, because that is what it shows: at what time of the day and what days of the week your followers are most active on Instagram. nine0003

By clicking on the button "Days" , I see that the most intense color is on Monday, Tuesday and Wednesday. So, these days the audience is most active. The palest one is on Saturday, apparently on this day our subscribers take a break from gadgets.

With the button "Clock" you can view the activity by the clock. Expected little activity around 3-6 am, maximum activity around 6 pm.

So, we figured out what Instagram coverage is and why everyone is fighting so hard for it, how to see the place of residence and age of your subscribers, how you can really isolate the most effective publications. nine0003

I hope that this article will help you conduct high-quality analytics of your account and, thanks to it, work effectively with your subscribers and earn more.

What Instagram statistics really mean - Social networks on vc.ru

In the last article, we discussed how to properly design a header, write cool texts, and now you have a lot of useful information on how to make a profile beautiful and selling. If you are too lazy to go back and read, you are welcome to watch the video. nine0003

76 174 views

Creating a cool profile is only half the battle. You need to know how to promote it properly. When working with bloggers in the AIR Creators Ecosystem, we often find ourselves misunderstanding the values and metrics in regular statistics. Everyone knows that it exists, but for some reason, few people know how to analyze it correctly. And even more so - to draw up content strategies based on its data.

We've put together a little guide on how statistics actually work. nine0232

Where are the statistics located?

The data is under each of your posts if your profile is converted to a business account. If for some reason you haven't done it yet, here are a few steps to fix it:

Sign in to your profile.
Open the additional menu by clicking on the stripes icon.
Select "Settings" - "Account".

Add a category - Done.

After that, we recommend that you link your Instagram account to a Facebook page. This will help if the account is blocked or attempted to be hacked.

What does post statistics mean?

When you open it, 4 indicators are immediately available to us: likes, comments (your answers are taken into account here), reposts in stories (or to someone in direct) and saving the post. nine0003

Life hack: few people know, but you can see the user who reposted your post in stories. This is possible only in the first 24 hours after the repost, and the user must have an account opened. But who saved the post, alas, do not know.

Just the last 2 points of this statistic are the main drivers of the account. And you can score on likes. They haven't done anything for a long time.

In order for your post to be promoted and distributed throughout Instagram, reposts and saves are very important. Therefore, make sure that the post wants to repost it to their stories, send it to a friend, or save it for the future. Here are examples of what is commonly shared and kept. Take note for future content plan. nine0003

If you swipe the statistics, we will see a lot of strange indicators that everyone usually scores on. I propose to figure out what they mean:

Profile visit - the number of views on your profile.
Subscriptions - this is the number of accounts that viewed the post, went nuts and went to subscribe, if they have not been subscribed yet.
Reach is the number of unique accounts that viewed the post. nine0245

Impressions is the total number of times a post has been viewed. Note that this includes repetitions. If the same person viewed a post 20 times, then it will show 1 time in reach, and all 20 times in impressions.

Impressions are divided into the following metrics:

From the main one, people who follow you scrolled through the feed and saw the post.
From the profile - there are 2 options. First, the subscriber remembered that he had not seen you in the feed for a long time. Came to check on how you're doing and opened a random post. The second is that you bought an ad or showed up on someone's profile, so new guys came to visit you. They open posts directly from the profile. nine0003
Interestingly, this is the number of impressions of the publication in the recommendations section.
From another — this is the number of impressions when your post was shared to other messengers and social networks.

There are also impressions from hashtags and geolocations. But only if you set them.

What determines the issuance of posts in the feed?

Long gone are those happy times when the Instagram feed gave out posts according to the publication chronology. Now, even in your mom's feed, you can go below all the recipes. And not because she is not interested in you, but because culinary publics make posts more often than you. Accordingly, there will be more interactions with them. nine0003

Posting depends on how actively your followers interact with your content. If a post collects a large amount of assets (shares, saves or comments), it means that people are interested in it and, accordingly, Instagram will raise it in the feed. And if, on the contrary, he didn’t get the required number of likes, comments and wasn’t saved with anyone at all and wasn’t reposted, he will be lower in the search results or will not appear anywhere at all.

What is user engagement ?

Any user activity in the profile - reposts, saves, comments or likes - is called engagement. And this indicator is measured as a percentage.

It's normal when you have 5 or 10 thousand subscribers, and the percentage of engagement is about 10 or 20. Not all users are active and not everyone wants to like or comment something. If you have more subscribers, the engagement will be lower, because a larger audience is harder to keep. And to calculate the percentage of engagement, you need this formula:

What do statistics mean in Stories?

In addition to posts, there are also statistics in stories. Here are the most important of her metrics:

Impressions is the number of views.
Reach - the number of unique users who are not included in the number of subscribers who viewed the story.
Follows - the number of accounts that followed you after viewing your history.
Exits - the number of touches to exit the history, alas.

Stories promotion algorithm is the same as for posts.