How To Add Certification In Facebook?
You can add your skills by clicking the ‘about’ tab at the top of your profile page. The first option is ‘Work and Education’ and you’ll see an ‘edit’ button to the right. Click that and right at the bottom of that section, you will now have the option to add your professional skills.
Table of Contents
Facebook Blueprint is a free online training program for advertising on Facebook and Instagram. It includes over 90 courses.
Your Blueprint certification for Digital Marketing Associate is valid for 24 months from the date they were issued.
Scholarships are available. There is no charge for the Associate Android Developer Certification training. However, the certification exam costs $149 per attempt. The courses are taught by Google employees.
Coming from someone with four years of Facebook advertising experience, the Facebook Blueprint Certification is not easy. … Facebook recommends at least 6 months of Facebook Ad experience before attempting to take the exam. The exam will last 75 minutes and has between 50 and 60 questions.
The structure of a Facebook advertising campaign consists of three levels: a campaign, an ad set, and an ad.
Share your Certificate of Completion in a new post. Write something that’s specific to your achievements in the course. For example, share your take-aways, and what you are proud of accomplishing, or a new skill you mastered and the impact that has had on your organization.
As Facebook’s organic reach has continued to decline over the past few years, many page owners are turning to “Boost Post” to get their messages in front of their audiences.
There are two major options for boosting a post: driving website visits or driving engagement: reactions, comments, and shares.
Digital marketing offers a variety of channels for building communication with the audience: social media, emails, messengers, search engines, SMS, web push notifications, etc. Let’s get a closer look at the reasons why you should consider Facebook as a platform for growing your business: Has global coverage.
Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This course teaches you to create, publish, and purchase ads on the Facebook family of apps and services.
When you pass your certification exam(s), you’ll get a unique digital badge that you can easily share on social media, your resume, your email signature and elsewhere.
Your digital badge is proof that you’re a Facebook Blueprint Certified Professional and sets you apart from others in the digital marketing industry.
If you’re a freelancer, getting certified could also be worth it, especially if you don’t yet have a lot of case studies in your portfolio. If you’re an agency, it’s definitely worth having either yourself or at the very least your account managers get certified.
The three primary advantages of free Facebook marketing are: Free: There is no cost associated with having a Facebook business page, and it’s free to post and share content.
Profiles with a blue tick are ones where Facebook has verified that the profile is the actual profile of the public figure it’s claiming to represent. … Pages with a blue tick are similar. Facebook has confirmed they’re the official page of the public figure, media company, or brand that they claim to be.
For an SSL certificate to be valid, domains need to obtain it from a certificate authority (CA). A CA is an outside organization, a trusted third party, that generates and gives out SSL certificates. The CA will also digitally sign the certificate with their own private key, allowing client devices to verify it.
How do badges work? Digital badges have embedded metadata that provide richer validation of qualifications. They contain shareable information about the badge issuer, receiver, criteria for issuing, issue date, expiration date, standards adhered to and evidence of achievement.
The Facebook Certification exams cost up to the equivalent of $150 USD for professional exams and up to the equivalent of $99 USD for associate exams.
Website owners and developers can source free SSL certificate providers and paid SSL certificates issued by Certificate Authorities (CAs).
As the name suggests, free SSL certificates don’t require payment, and web owners can use them as much as they want.
Facebook IQ is the insights unit established by the world’s largest social network, aimed at helping marketers better understand people how people are communicating today, both online and off. The first output of Facebook IQ, The Coming of Age on Screens, is a qualitative and quantitative study.
Industry News and Research: Sharing white papers, case studies, and research studies relevant to your industry is a great way to engage LinkedIn users looking for this information. Users will appreciate the share, and if the white paper or case study was published by your company, even better.
GoDaddy doesn’t offer a free SSL Certificate, but luckily you can install a free SSL using let’s encrypt free SSL. This will work if you are using shared web hosting.
… If you use GoDaddy’s shared hosting, then you cannot use Let’s Encrypt, instead, you can use CloudFlare’s free SSL. Learn how to install Cloudflare.
Facebook will pay you monthly (on or around the 18th of the month). You need to make at least $100 in ad breaks revenue to receive the payout.
Facebook’s ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out.
You’ll receive a notification if your document fails to upload. … Make sure your document is formatted as one of the following: PPT, PPTS, DOC, DOCX, and PDF. Make sure that the document’s file size is 100 MB or less. Make sure that the document is 300 pages or less.
Options (3 dots) -> More Tools -> Developer tools, or press F12, then click the “Security” tab and you’ll get a “Security Overview” with a “View certificate” button.
Employees who earn digital badges show higher engagement scores than employees who do not. Among IBM badge recipients, 87% said they are more engaged because of the digital badge program. A full 72% of IBM managers now employ badges to recognize employees for achievement.
Do you want to learn best practices for advertising on Facebook and Instagram? Do you want to be seen as more reputable to clients, your boss, or future employers?
Then you are in the right place to be considering taking Facebook’s Blueprint Certification exam and getting officially certified.
I took two Facebook Blueprint exams and got certified as a Facebook Certified Buying Professional and here’s what I think about the exam, whether it’s worth the investment, and how to prepare and pass it.
Facebook Blueprint is Facebook’s official courses on digital advertising on platforms owned by Facebook.
It has over 100 mini-courses that are completely free to take.
By taking Facebook Blueprint courses, you’ll obtain a strong fundamental understanding of how advertising works on Facebook’s platforms, from mastering Facebook Audience Insights to how big brands measure lift in ad recall on million-dollar budgets.
You'll also learn the latest changes Facebook has made to ads and the latest updates to Instagram ads.
In addition to the courses, Facebook Blueprint offers exams so people can get officially certified in certain areas of Facebook advertising. Currently, they have nine different categories you can become certified in. And when you do, you get a badge you can display on LinkedIn, your resume, website, and other marketing materials.
The three most popular Facebook Blueprint Certification badgesEach of the above links provides an overview of the certification, the topics covered, and other helpful resources.
Each Facebook Blueprint Certification exam costs between $99 to $150 USD depending on the level of the certification.
Learn Facebook ad automation
Get a 14-day free trial of Revealbot, the most advanced Facebook ad automation platform.
Sign up free
✓ 14-day free trial ✓ No credit card required ✓ Cancel anytime
When I took the Facebook Blueprint Certification exams to get certified, I didn’t pass the first time - not because of my core, but because my internet dropped during the exam. If they lose connection with you, it’s an immediate fail.
Here’s how it works. You can take the exam online, but you need to be in a bare-bones office room. You can’t have anything on the walls. You can have anything on your desk except your computer, monitor, keyboard, and mouse. No paper. No pens. Nothing.
You have to install a program on your computer that ensures you have no other apps running while taking the exam.
You have to make sure nothing extra is running - including any helper programs that run in the background.
You have to have your webcam on during the entirety of the test. As soon as you begin, you get connected with a person who asks you to show your surroundings with your webcam - a 360-degree view of the walls, under your desk, and even all four corners of the ceiling.
You have to show them your phone is on the ground behind you. While you’re taking the test, you have to keep your webcam on so they can make sure you’re not cheating or writing down any of the questions. And if you lose connection, like mine did, it’s an automatic fail (but they will allow you to reschedule for free).
It’s a “little” extreme, but it also helps add to the legitimacy of the certification.
You’re allotted between 90 to 105 minutes to complete the exam and they have around 75 multiple-choice questions. Each question should be pretty quick to answer, except for a few questions that are scenario-based which ask for the best advertising approach for example company’s advertising objectives.
As long you thoroughly go through the mini-courses related to the exam you're taking and do well on the practice exam, you should be able to pass.
Facebook Blueprint has hundreds of mini-courses for freeThe cost, the time involved studying, and the stressful exam environment are all things to consider before deciding whether the exam process is worth going through to get certified.
The fact is, the Facebook Blueprint Certification is the only accredited certification on Facebook advertising recognized by the industry. And with how big Facebook is, not only do many employers who rely on Facebook ads know about the certification, but many clients know about it, too.
Being Blueprint certified can give you an extra edge when applying to a relevant position over other candidates who aren’t certified. It can also give agencies the same edge when pitching clients compared to agencies who are not certified (and freelancers, too).
Will being Facebook Blueprint certified automatically get you that job or client? Of course not.
In my opinion, if you’re trying to land a position as a Facebook Ads manager/planner/buyer at a company, I definitely think it’s worth the investment. If you’re applying to a more general digital marketing role, I don’t think it’s worth it unless specified in the job rec.
If you’re already managing Facebook ads at your company and want to get certified to prove to something to your boss, I would say it’s not worth it. You can take the mini-courses and learn all the material for free and the best way to prove something to your boss is through your work - by scaling Facebook ads efficiently and earning your company a good ROI.
If you’re a freelancer, getting certified could also be worth it, especially if you don’t yet have a lot of case studies in your portfolio.
If you’re an agency, it’s definitely worth having either yourself or at the very least your account managers get certified.
Not only will it ensure your whole team has a solid foundation to provide a good experience for your clients, your clients will feel better their account manager is certified.
Alright so if you decided to go through with taking the exam, here’s how I studied to pass it.
Facebook as a huge library of mini-courses, but they also have specific recommended courses for each exam.
Here are the recommended mini-courses for the three major certifications:
Go through all the courses in the links above for the certification you want. When taking one of the professional courses, the exam will have questions on digital marketing associate courses so take those, too.
The questions on the exam are pretty similar to the practice questions on the quizzes that are sprinkled throughout the mini-courses. If you get some wrong, I recommend retaking them until you score 100% on the quizzes. You’ll thank yourself later.
The practice exams for each certification are 30 questions each. I also recommend to take it as many times as you need to score 100% before taking the real exams. Again, you’ll thank yourself later.
Once you feel you have a solid grasp on the knowledge aspect of the test, you need to decide where you’re going to take the test and do a device pre-check to make sure you know what you need to do to verify compatibility.
Remember you’ll need a private space to take the test. The person proctoring your exam will ask you to show them your workspace through your webcam. If they see any violations that can’t be quickly corrected, they will ask you to reschedule.
Find a place with a stable internet connection and preferably a small office space. You’ll need a completely clear desk besides necessary computer components. If the desk has dual monitors, you’ll need to unplug the second monitor’s power and show them it’s unplugged.
Running the device pre-check is a must. If you don’t pass the device test at the time of the exam, you won’t be able to take it. Luckily they provide a pre-check so you can check if your computer will pass the way it’s set up.
To access the pre-check, you’ll have the option to first run it when signing up for the exam. Just click the “Run pre-check” button during this step of the signup process. You should then be taken to this page:
Make sure you complete the systems check before taking the Facebook Blueprint CertificationAfter passing the systems check, you should be good-to-go.
Good luck!
Once you’ve passed one of the certifications, you’ll get access to the certification badges shortly after.
You’ll get access to it on Acclaim’s website, the tool Facebook uses to manage badges. From your Acclaim profile, you have a variety of options.
Acclaim integrates with LinkedIn so you can add it to the certifications section of your LinkedIn profile in just a couple of clicks. Pro-tip: Don’t be that person who adds that you’re certified after your name (it’s not a doctorate).
Here’s how it will look on your profile (yes, I know it’s expired)
You can add your Facebook Blueprint Certifications to LinkedInYou will have access to a special Acclaim URL to give out to people (or link on your website) that shows 3rd party-verified proof that you have earned the certification and it is not expired.
Acclaim provides an iframe embed code that you add to your website instead of messing around with images and linking them.
And since it’s using the official embed code and file, it adds credibility and to the badge.
Whenever you’re making a proposal, you can always just add the image of the badge into your deck. It may not be an official embed, but it gets the point across and you can link the image with your special Acclaim URL.
And you can of course share that you earned it anywhere else you can think like to your social networks.
Besides telling your mom, there are a few things you can do now. First, you can join the unofficial Facebook Certified Professionals group on Facebook.
The Facebook Certified Professionals group is available once you've passedIf you’re not in any other Facebook group about Facebook ads, I recommend joining. If you’re already in a couple good groups, I don’t think you would be missing out on anything to be frank.
Second, you can start learning more advanced strategies to scale Facebook ad campaigns.
It’s one thing knowing how Facebook ads work; it’s another thing to make them work.
At Revealbot, it’s our mission to help Facebook advertisers to succeed and that mission doesn’t just drive our Facebook ad automation product, but it also drives our content. Here’s some of our best content to take your Facebook advertising skills to the next level:
The third and most important thing to do is leave us a comment. I’d love to hear how the Facebook Blueprint Certification has helped you (or didn’t) in your career or with attracting clients.
Hello everyone, my name is Sasha Purgin. I am the social media director of the Share agency and a certified Facebook Blueprint specialist.
I will tell you about my experience of passing certification: how to prepare for it and what you need to know.
19,892 views
I dreamed of putting such a stele at my place, but the support service assured that they were not issued in Russia yet
Why certification is needed
Its only real purpose is to help the owner stand out from other targetologists and agencies. But there are also several other nice bonuses:
What is Facebook Blueprint
This is a platform with free courses on Facebook ad inventory and other platforms owned by Zuckerberg. There you can find information about what advertising tools are, how they work and how to get the best result.
Facebook divides all material into blocks, the so-called Paths. There are courses of different skill levels and on different topics. Choose them on the Facebook Business website in the "Education" section.
Which certificates can be obtained
There are three test and three practical exams. In the list, respectively, from the first to the third - test, from the fourth to the sixth - practical:
In March 2019, when I was certified, special tests could only be taken after the basic one. Now you can immediately choose specialized.
How to prepare for
certification Facebook cares about you. You don't have to read the entire Blueprint Help to pass the exam.
You can follow any of the links to the exam page and Facebook will suggest the courses and practice tests you need to prepare.
I recommend doing so. It's convenient and efficient. You spend time only on the necessary training, get used to the test format and pass.
If you need a specific certificate, go to the exam section and follow the Facebook guidelines
Mock tests now only work for the first three exams. For practical exams, training tasks are also provided, but they do not work for me. Perhaps by the time you are reading this article, they have been fixed.
There are almost no resources on the Internet that have tests for training. I found only one worthwhile - Markeko. If you want to take mock tests other than the ones in Blueprint, try this site.
Be sure to practice, especially if you use Facebook and its advertising account in Russian. Sometimes the wording of the social network in English is very different from Russian and you need to get used to them.
What is important to know before the exam
You have already understood that the certification is in English. To pass, you need a language level of at least Intermediate. You cannot use a dictionary, any devices or objects during the exam.
The certificate is issued for a year, then you need to re-certify. And it is better to pass the first time, because each attempt is paid. If not returned, the money will not be returned. In Russia, the price for certification is from $50 to $70, depending on the task. In other countries, one attempt costs up to $150.
Time for test exams is given with a margin. I calmly and without haste solved the tasks. I'll tell you a little more about what to expect during the delivery.
Exam 9 process0003
You first register on the Facebook Blueprint platform. Choose an exam and sign up for a convenient time.
A member of the support team calls you before the exam. It confirms your identity with your passport or driver's license and checks through your webcam that there is no one in the room except you.
Then it turns off the sound, and you begin to take the test.
During the exam, an employee continues to monitor you through a webcam. He monitors the process and gets in touch if he notices suspicious actions on your part. For example, during the test, I twisted the ring on my finger. The employee asked to show the room again and put the ring next to it.
The results are shown immediately. You need to score at least 700 out of 1000 points. Let me remind you that if you fail, you will have to retake the exam. Pay for the second attempt again. And if you succeed, you will be given a verified badge. It is virtual, you can post it on your Facebook page or LinkedIn. You can see mine for an example.
A PDF document with certification details is also generated for you. It is located in the Score Report section in your Blueprint account.
I passed with 783 points. Quite satisfied with the result
If you are advertising in social networks, I advise you to get certified.
You will be able to improve your level, learn about new tools, you will have a reason to raise your check. I wish you strength, self-discipline and good luck!
A few years ago, Facebook introduced the Blueprint international training program, which has become the standard for advertisers to master the platform's marketing tools. This is a series of free online training courses, after which you can pass a paid exam and receive a certificate.
At Artics Internet Solutions, passing the exam is a mandatory requirement for professionals who want to grow and develop in targeted advertising. And for young professionals, we have prepared a small instruction on how to prepare for certification. And now we want to share this guide with you.
There are several certifications in the Blueprint exam, the choice of which depends on your professional activity.
There are seven in total:
100-101: Facebook Digital Marketing Manager. Confirms the skills of creating and managing advertising, as well as generating reports on it on Facebook, Instagram and Messenger.
200-101: Facebook Certified Marketing Research Professional. Confirms skills in preparing marketing recommendations based on data, statistics and measurement results.
400-101: Facebook Certified Media Planner: Assesses the ability to design ad campaigns around business goals.
410-101: Facebook Certified Media Buying Professional.
500-101: Facebook Certified Ad Developer I. Assesses competencies in integrating marketing solutions such as the Facebook pixel, standard events, and custom conversions.
510-101: Facebook Certified Ad Developer II. Evaluates the experience of implementing advanced solutions, for example, SDK / in-app events, dynamic ads, offline conversions.
520-101: Facebook Certified Ad Product Developer III. Assesses technical skills for setting up and troubleshooting API integrations.
Previously, specialized certifications could only be taken after passing the 100-101 Basic Test. That is, it was necessary to pass two exams: 100-101 and any other to choose from, depending on the professional activity of the specialist. Now they are not connected, and it is not necessary to take the basic exam.
Any certificate is valid for one year.
This resource is for Exam 410-101, Display Ad Buyer. However, the process of preparing for other exams will be the same; cost, duration and questions will vary.
Here are the main rules and conditions for the exam:
The exam can be taken in English, German, Japanese, Portuguese, Spanish, Chinese, French, and Korean. But not in Russian.
The exam is taken online or offline.
But there is no Facebook representative office in Russia, so only the remote option remains.
Price — $75.
For identification, you need a passport - Russian or foreign - or driving license.
The exam consists of 60 questions and lasts 105 minutes.
On the exam, you can score from 300 to 1000 points. To successfully pass, you need to get at least 700.
You can retake in five days. But each attempt is paid separately.
There are almost no theoretical questions on Blueprint: the test questions are in the format of practical cases. The company is described, what indicators it wants to achieve, what has already been used for this, what results these actions have led to, and it is asked what you advise to correct or apply. Therefore, in addition to terminology, it is necessary to have an advanced level of English.
During the exam itself, an examiner will observe you, it will be impossible to use the Internet, and there will not really be time for this.
With any attempt to cheat, the examiner can stop the exam and the money will burn.
By the way, similar certification exams for targeted advertising specialists from VKontakte and myTarget contain almost no practical questions and take place without an examiner, so they are not so stressful for specialists.
Blueprint question example:
A jewelry advertiser wants to increase awareness of its brand among women 25-45 years old in Scotland. Since the brand has no brand awareness in this country, it would like its ads to reach at least 45% of its target audience.
How should the media buyer set up the campaign?
Create an auction campaign with the Brand Awareness objective
Create an auction campaign with the Reach objective
Create a reach and frequency campaign with the Brand Awareness objective
Create a reach and frequency campaign with the Reach objective
Sample questions from the Study Guide, a study guide that collects the main points on all topics, a glossary and a practice test of 17 questions:
1.
A dating app marketed towards adults over the age of 50 has an ad that was disapproved . The ad contained the text, “Meet other seniors. Sign up today!"
Given the ad’s contents, why was this ad disapproved?
This content contained a personal attributed with the use of "other seniors"
Seniors can't be targeted on Facebook, Instagram and Messenger
Dating apps can't be advertised on Facebook, Instagram or Messenger
This content is controversial because seniors don't use apps
2. A business just hired a new media agency. The business wants to add the media agency to its Business Manager. The business has been advertising on Facebook for years.
Given the scenario, what information does the business need to provide the agency?
Banner
There are many terms, there are those that are used less frequently in the Russian-speaking marketing environment: buying type reach and frequency or breakdown effect, for example. Most of the blocks are theoretical, they talk about Facebook marketing tools. Only one of the last lessons, Deliver Actionable Media Recommendations, has exam-like questions.
The registration button for the exam is located on the page with training materials.
After clicking on the button, you will be taken to a special Certmetrics certification room, where you need to enter your personal data - just like in a passport or driver's license. Make sure that you entered the name correctly - then it will be possible to correct it only through technical support. The examiner will also check the name and, in case of an error, may not allow you to take the exam.
After registering in the Exam section, find the desired exam, book it and select the time. You can take the exam the very next day. The schedule usually has a lot of free time in the evening and at night due to the difference in time zones. If there is no suitable time, update the schedule a little later - a free slot may appear. After choosing the date and time, pay for the exam. The service will offer to install and test a program that will be used to take the test - this will take a few minutes.
Registration for the exam opens half an hour in advance, 15 minutes are given to check documents, camera, microphone and take pictures.
The installed program blocks other programs on the computer, and with its help, the examiner monitors your actions in the process.
The program itself is simple:
in the upper part of the front camera and a button that opens a chat with the curator;
on the main part of the screen a question and answer options for questions;
at the bottom there is a calculator and a transition to the next question.
Translators, hints, references or other foreign objects must not be used. There should be only an identity card on the table - a passport or driver's license. If something alerts the examiner, he may ask to see the desktop or room. If someone accidentally enters the room during the exam, or if the examiner sees foreign objects, he can end the exam. Moreover, you will not see the examiner, but he sees and hears you, you can communicate via chat or answer by voice.
Take your time during the exam, reread the questions several times: some are designed to test your attentiveness.
