How much is my instagram post worth


Instagram pricing calculator: estimate influencer rates and earnings

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& influencers

Find out how much you can charge brands for collaborations based on your performance, not followers.

This calculator only shows results for influencers with Business or Creator accounts.

Influencer’s Instagram username

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How many stories should the influencer publish?

Estimated price

Creator can charge 0 for 0 posts and 0 stories. Creator is expected to reach 0 followers.

Estimated story impressions

Est. story impressions

Followers

Estimated reach

Est. reach

0%  vs. 0%

Engagement rate
vs. benchmark

Estimated post impressions

Est. post impressions

Total posts

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What will the Instagram Pricing Calculator show me?

The pricing calculator will produce an estimate for:

  • Instagram post reach
  • Instagram post impressions
  • Number of Instagram followers
  • Influencer’s engagement rate vs our benchmark engagement rate
  • The estimated price of sponsored posts

These estimates are based on data from thousands of stories, posts, and collaborations with the influencers on our platform. They’re calculated by measuring the relationship between reach, impressions, engagement rate, and follower size.

Since an influencer’s individual metrics may deviate from the average, the calculator should only be used as a guide.

Is this the same as an Instagram Money Calculator?

Yes! Our pricing calculator can be used much like other Instagram money calculators. It’ll tell you the influencer’s number of followers, engagement rate, and earnings per post, just like other calculators. The main benefit of our calculator is that it uses real data based on real collaborations with influencers.

I’m a brand! Can I use this to estimate how much I should pay an influencer?

Yes! The calculator can be used by anyone who works with influencer marketing. The data for this pricing calculator is based on thousands of sponsored posts to give you an estimate of how much you should pay a creator for a collaboration. You can use the calculator to assess a creator’s Instagram account and price them accordingly.

Instagram influencer sponsored posts explained.

Sponsored posts are the most common form of collaboration between a brand and an Instagram influencer. Our calculator was created to show the estimated earnings for influencers and estimated prices for brands for sponsored posts.

The way that sponsored posts normally work is that a brand will contact an influencer to promote their product on the influencer’s Instagram account. In exchange, the influencer will get free products and/or payment.

The best sponsored posts happen when a brand and an influencer have similar values, audiences, and expectations from the collaboration. We strongly believe in creativity and authenticity when it comes to collaborations. We also believe that influencers should be compensated for the time and resources they spend to create content and achieve results.

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Free Instagram Money Calculator | The fairest pricing by HypeAuditor

Use HypeAuditor Instagram Money Calculator to understand how much budget you should allocate for Instagram-sponsored posts. Influencer Instagram money calculator will assist you in your influencer marketing campaign process.

Price Estimate

$8.5K—13.5K

Followers

3.4M

Engagement Rate

2%

Try Some of Our Other Marketing Tools

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Instagram money calculator - all you need to know

The Instagram money calculator is just a tool for you to determine how much money you need to spend on sponsored content for your marketing campaign. You have to take into account other components when selecting influencers. Here are some of the most crucial ones.

Authentic Audience

Being genuine is what it means to be an authentic user. When it comes down to it, authenticity means staying true to the identity of a potential influencer. The Instagrammer presents himself and the brand with truth and authenticity.

Instagram Influencer Earnings Calculator is not the only thing a marketer has to consider when seeking an authentic audience. Only an authentic audience will seek them out if an Instagrammer knows their value. You don’t employ marketing tricks to entice customers who aren’t in your demographic since you understand that this betrays their trust. You also recognize that being genuine entails establishing and keeping trust.

Not sure where to begin when it comes to brand authenticity? Consider these characteristics of identifying authentic audiences: nonjudgmental, inviting, honest, teachable, outspoken, and compassionate. Start by determining whether Instagram influencers embody those characteristics if you want to make it more real. Then figure out where you can start making changes. Building trust in the audience will result in long-term followers and customers returning to your content or items. Consequently, one will be able to build a community around your business that distinguishes it from the competition.

Non-offensive content

It is essential to understand who you will be working with. Since your business’s reputation and image are at stake (just like estimating your budget with the Instagram Influencer Earnings Calculator). Your social Instagram influencers should present your product without offensive content or off-limits topics. Below are examples of the topics that should be avoided at all costs:

  • Alcohol.
  • Toxic content.
  • Religious content.
  • Negative sentiments.
  • Offensive content.
  • Political content.
  • Crime-related content.
  • Adult content.
  • Pranks.

Engagement Rate

Engagement rate is probably one of the most important and underrated factors in selecting Instagrammers. Unlike the Instagram Influencer Earnings Calculator which shows how much money you have to invest, the engagement rate will show how much money can be potentially earned. If it’s high enough, then your affiliate marketing will be a success.

The number of Instagram followers you have or the number of likes on your company’s Facebook page isn’t the only social media engagement indicator. Of course, it impacts how a potential customer perceives your brand, but it’s how you interact with your followers that will get people’s attention. If your followers leave comments on your postings praising your content, products, or services, new visitors are naturally tempted to believe that they will as well if others enjoy dealing with you.

Because social media participation is so powerful, it can provide the same level of social proof as a client testimonial. As a result, customers are more likely to buy your goods or services. Regardless of borders or oceans, social media platforms can bring people closer together. Expanding their reach implies that the world is their oyster when it comes to expanding their reach.

When someone interacts with you on social media, their general awareness of your business grows. However, just following or liking your page will not necessarily appear in other people’s newsfeeds. This is what will get you noticed by new audiences if they like, remark on, or share your material.

Instagram Money Calculator Questions

HypeAuditor Instagram Money Calculator allows any Instagrammer to calculate estimated earnings from an Instagram account. The tool will be equally useful to influencer marketing experts willing to evaluate creators' profiles fairly. HypeAuditor has developed a free money calculator tool to help both creators and marketing specialists understand the Instagram earnings for potential creators' profiles.

The calculation is based on the influencer’s country, the number of followers, engagement rate, and overall audience quality evaluated using machine learning trained on market values.

In general, the price for an Instagram Sponsored post depends on the number of followers, engagement rate, and content quality. But in reality, the pricing is much more complicated. The price is also influenced by the quality of a creator’s audience, their age, gender, location, and contract add-ons that the brand might include.

The income calculator for your Instagram account allows any creator to forecast what payment to expect from brands. The tool brings more transparency to the market since it enables creators to know how to price their services. As a creator, you can use the estimated payment results while negotiating with brands.

The actual price for a sponsored post depends on several factors, including followers and engagement authenticity. Influencers with about 10K followers get from $50 to $150 for a sponsored post and between $20 and $70 for a Story. To check the quality of your audience, use our Free Instagram Audit tool.

In general, an Instagram account with 1M followers can get between $1K and $5K per sponsored post and between $700 and $1500 per Story. The actual price will depend on audience quality and engagement. To check how engaged your audience is, try the free Instagram Engagement Calculator.

Unlike YouTube, Instagram doesn’t have any partnership programs for Instagrammers. If you want to earn money from your Instagram account you can:

  • Collaborate with brands.
  • Sell merchandise, online courses, or access to valuable information.
  • Sell products and services with affiliate programs.

There are several factors determining the price of your services for potential Instagramers:

  • Your audience size. Largely, the more Instagram followers you have, the higher your potential Instagram earnings are per post. Nevertheless, what matters to brands and advertisers is the quality of your audience.
  • Your content. It comes as no surprise that some content attracts higher levels of engagement, with users being more likely to interact with it. This is the case with influencers in the Fashion, Style, Travel, and Photography categories. In these categories, you will find posts with the highest earning potential, though not necessarily. At the same time, being a niche creator gives an opportunity to have high earnings since the competition is lower.
  • The length of a campaign. The third factor that has an impact on the potential earnings of an Instagram post is the length of a given campaign. Some brands pay for posts to stay for a day, while others require creators to keep them in the feed for a week or a month. If a post stays for longer, it will be probably seen by a bigger number of users which increases your potential Instagram earnings.

It all comes down to what kind of Instagrammer you want to collaborate with and just how much money you want to invest. Alone with the Instagram money calculator, you won’t be able to achieve your goals, as there are other steps you have to consider. Suppose you have chosen the matching Instagrammer with the authentic target audience and you used the HypeAuditor platform to estimate how much your future ROI is (or you did it manually). In that case, you probably can answer the question “How much money can I make on Instagram calculator”.

Avoid purchasing Instagram followers. Your Instagram account will swiftly lose all credibility if you do so. The majority of freshly purchased followers will be bots or dormant Instagram accounts. At best, these Instagram accounts will belong to individuals from low-wage countries who have accepted cash in exchange for following you. They likely do not speak English and have little interest in your material. These followers alter your account’s numbers and make it appear suspicious.

There are more respectable ways to get an Instagram follower for your business accounts or blog. Start by establishing a distinct voice on Instagram; you want to be recognized as a person who shares good material about a particular subject. You’re attempting to cultivate an interested audience, so as one of the future influencers, be consistent with your postings. Be active and interact with the material of potential followers. However, avoid coming out as spammy. Don’t boast excessively in your posts; instead, be sincere.

Instagram Calculator - Estimate How Much It Costs to Advertise on Instagram!

How much does advertising on Instagram cost?

How much does it cost to advertise on an Instagram profile? How much do bloggers earn? You can check how much a blogger (or you) could earn from a particular publication, just paste the link to his post and click on the button.

The above tools are not official Instagram tools and are in no way affiliated with or endorsed by Instagram. This tool has been designed to provide potential bloggers and micro-bloggers with the opportunity to earn.

Unlike YouTube, where you sell ad space on your videos and channel page for ads at a rate determined by Google, Instagram doesn't compensate its users for showing ads on their posted photos. Instagram is owned by Facebook, so it culls Facebook ads on people's posts. So Instagram influencers and brands don't have middlemen or any set rates if they want to work together. Brands make deals with bloggers and micro-bloggers, and the cost of advertising on Instagram can vary markedly depending on the circumstances. However, in almost all cases, one thing remains the same: bloggers get paid more if they have a high level of engagement as well as a large number of followers. Brands are well aware that you can easily buy followers that are of no practical value to anyone. Hence, they are much more interested in you having real followers, those who interact with your posts.

Compared to other social networks, Instagram accounts have a relatively high level of engagement. For example, the average Facebook or Twitter user only has an engagement rate of 0.5 – 1.0%. But, as account analysis shows, Instagram has an engagement rate of 3%. Any level of engagement above this, combined with a large following, suggests that you are an influencer among your peers. Our Instagram earnings calculator takes into account all these factors. We're looking at the average engagement rates of your last 12 Instagram posts (engagement is likes and comments on your posts). Example. If your engagement rate is less than 8% and the number of followers is less than 1000, you can expect to get paid less from brands than those bloggers who exceed the average engagement rate on their posts.

From a brand perspective, niche also matters. For example, fashion firms are much more likely to work with influential name bloggers than plumbing firms, and brand budgets are also highly dependent on niche.

Your Instagram account needs constant growth

Instagram doesn't have a standard way to make money, unlike YouTube and its Google Ads. Therefore, as a blogger, you need to find brands willing to pay you directly.

Any Instagrammer who wants to earn money should be attractive to the majority of the audience and be constantly active, fulfilling their priority task. You can improve your position in the following ways:

  • By improving your bio so it is very clear who you are and who wants to follow you
  • Conduct ongoing analysis of your Instagram account using a variety of services. (Read our article about 20 good services for Instagram)
  • Like most social networks, Instagram likes to see evidence of regular posting, not sudden bursts of activity when you feel like you have free time. Publish
  • High quality original photographs. Try taking pictures with a decent camera rather than just your phone. You should be known for producing really good content (which in the case of Instagram is high quality images).
  • Use relevant hashtags to help people in your niche find you from your tagged images, this is where a hashtag generator can help you
  • Interact with your followers by commenting and liking their images and they are more likely to do the same in exchange for yours.
  • Make a content plan, because consistency is a sign of excellence. Start with a simple list of topics you want to cover in your posts and expand as needed.

Also, in our recent article, we analyzed 9 ways to increase the activity of subscribers in your profile.

Sponsored posts

Sponsored posts are the most common form of collaboration between brands and Instagram influencers. So how much does it cost to charge for advertising on Instagram? Our calculator above is designed to show you the approximate cost of advertising on Instagram. In this situation, the brand will typically reach out to someone it considers influential and offer to pay them to promote the sponsor's image to their followers.

Of course, to be effective, a sponsored post needs to fit well with the blogger's audience and look like a real influencer recommendation. In recent years, the FTC (Federal Trade Commission) has stepped in by this time, and sponsored posts are now required to be clearly labeled as such. As long as the product fits well with your profile audience, it doesn't matter if the post is tagged #promo or #promo.

A perfectly sponsored post shows how the brand's product fits perfectly into the life of a blogger and how it can just as easily fit into the lives of his or her followers. Top Instagram influencers, with thousands of active followers in a popular niche, can earn very lucrative fees for posting sponsored posts. The Grouphigh Influencer Marketing Report suggests that an average person blogger can charge between $200 and $500 per post.

Those with over 100,000 followers are unheard of earning between $700 and $900 per photo. Those with 500,000 followers can get anywhere from $2,000 to $3,000 per photo posted.

Of course there are superstars. Kim Kardashian West was able to get $300,000 for posting on all of her social media. Of course, she has 87.1 million :). A typical post by any of the Kardashian/Jenners clan usually nets at least $200,000. Often, Insta bloggers create content and the brand has the right to reuse that content in their marketing and on their website.

Affiliate Marketing

Just like a blogger can promote an affiliate product on their blog, an Insta blogger can promote an affiliate product on their posts. You can work with a site like Shareasale to find the right products to promote.

Of course, like any other affiliate marketing, it will only be effective if the product you are promoting works well with your subscribers. If it just looks like an ad for an unrelated product, your subscribers won't be impressed and won't click through. They may even unfollow you in protest.

One of the technical barriers to Instagram affiliate marketing is that you share photos, not links. One way to solve this problem is to include an affiliate link (which you must first identify via a link shortener) in your photo captions.


How much to charge for advertising on Instagram

Today, in the accounts of Instagram bloggers, you can find ads from both start-up startups and large corporations. The price tag for one advertising post can vary from several hundred to several million dollars. Such a huge price range challenges all influencers in assessing the fair value of their services. We offer you to figure out how much to charge for advertising on Instagram, and on what factors the cost depends.

What you can get money for on Instagram

Influencer marketing continues to gain momentum. About 7 out of 10 users rely on the opinion of bloggers when making a decision. Influencers allow you to establish closer contact with the audience, drive huge streams of payback Internet traffic and improve sales.

Using these market trends and having an active audience on Instagram, you can earn money by promoting brands and their products. There are several options for earning:

  • sponsored publications;
  • affiliate marketing.

Let's consider each of them in more detail.

Sponsored post or story

Sponsored posts are one of the most popular ways to make money on Instagram. Advertising with bloggers shows amazing cases, so brands of all calibers are looking to partner with influencers. And not only millionaire bloggers are in demand. Brands also turn to micro-influencers with up to 50K followers for advertising.

The task of the influencer in this case is to create and place high-quality advertising content in their account. The format of a sponsored post can be anything, from a simple photo with a product and a mention of the brand, as if by chance, to a full review.

Collaboration is based on individual advertising agreements between the brand and the account owner. The influencer chooses the cost of placing an advertising post independently based on several key parameters:

  • volume of subscribers;
  • audience engagement;
  • demand.

Often two more unpredictable concepts influence the cost - the blogger's personal desires and the ability to sell to his audience.

In determining the cost of an advertising post, a lot also depends on the format of advertising, the scale of the influencer, the brand budget, and product features. As a rule, the more difficult it is to advertise a product and the more time it takes to create content, the higher the cost of placing a sponsored post.

Affiliate marketing

Affiliate marketing involves earning a certain commission on the sale of partner products, attracting new customers. The task of the influencer in this case is to conduct a review, talk about the benefits of the product and add a referral link or a promo code for the purchase to the description. If users like the recommendation, they go to the partner's website and make a purchase, the blogger will receive a certain commission from the funds they spend.

Affiliate marketing has more flexibility than sponsored publications. A blogger can decide for himself what format of publications to choose, what, how, and when to write, but earnings also depend solely on the actions of the influencer himself. Working according to this scheme, it is important to choose the right products on offer so that they are ideally suited to your target audience.

Assess the quality of the audience

When a brand pays you to post, it is actually buying views, likes, clicks from your target audience. And you have to be honest with the advertiser about what response you can offer. Selling your influence without actually having it is a recipe for disaster.

Therefore, before setting a price tag, you should definitely evaluate the quality of your audience. Detailed account audience analytics can be done with trendHERO .

The service allows:

  • to find out the demographics of subscribers;
  • compare the interests of your audience with the values ​​of the brand;
  • see how the number of subscribers grows;
  • calculate the audience engagement indicator;
  • Check your account for bots.


Advertisers now value quality over quantity. Nobody wants to overpay for bots in subscribers and “dead” souls, so before cooperation, you should definitely check the quality of your account. So, if necessary, you can increase the level of audience engagement, clean your account from bots, and avoid being blacklisted by unscrupulous bloggers.

Please note that advertisers can get detailed profile statistics without you. Therefore, it makes no sense to hide cheated activity and subscribers.

How to calculate how much to charge for advertising?

The price of advertising depends on many factors:

  • format;
  • the quality and quantity of the audience;
  • brand budget;
  • influencer requests.

There is no single magic calculation formula suitable for everyone. Therefore, below we suggest that you familiarize yourself with several different ways to determine the cost of advertising on Instagram.

Hourly rates

Hourly rates are a good option for aspiring influencers who don't yet have a huge following but already know they can create quality content.

This is also a good option for those who post content that requires a lot more skill than just taking photos or videos. For example, if you conduct a full product review for your publications, apply technical editing skills, use special effects, drones, then it is logical that you should receive monetary compensation for your efforts and time spent.

How much a blogger will charge for advertising in this case can be calculated using the following formula:

  • Hourly rate * number of hours spent on content production + any additional costs.

Calculation example for creating a sponsored post at an hourly rate of $50:

  • 30 minutes to research the brand and competitors;
  • 60 minutes to generate a publication idea and determine creative direction;
  • 45 minutes product photography;
  • 60 minutes for photo editing and retouching;
  • 15 minutes to publish the material and write a signature to the post.

Total: 3.5 hours to create a publication is $175 to pay.

Additional expenses may be the cost of the necessary props, the cost of paying for the work of an assistant, travel and other expenses that the blogger incurred to create high-quality content.

When invoicing, be sure to include all hours spent, starting with the time it takes to generate an idea. As for the additional costs, then everything is individual. For example, some even include in the price the travel time and the money spent on gasoline and the purchase of props. Others are frivolous about such calculations and perform minor duties just like that.

It's worth mentioning right off the bat that not all brands may like the idea of ​​paying an hourly rate. In some cases, you will have to calculate in advance how long it will take you to produce in order to quote a fixed fee. Of course, it may take you longer to create content than you planned, or you may be able to complete it much earlier. But knowing the estimated cost, companies can plan costs.

Calculation of payment by engagement

The brand wants to get views, new loyal customers, likes and comments from cooperation. Logically, it makes sense to charge for the actual engagement of users under a post. This option will be attractive for those who do not want to keep track of every second spent on the project, and are confident in the quality of their audience and their influence.

But it is important to understand that there is a certain relationship between the number of subscribers and engagement. As a rule, the more followers, the less engagement on the account. This is due to many factors, including the fact that subscribers believe that if there are more than 30K+ likes on a post, then you don’t need them anymore.

To calculate how much a blogger should charge for advertising, taking into account engagement, follow the following scheme:

  1. Calculate the average number of likes per post. For calculation it is recommended to take into account the last 12 posts. Output the total number of likes and divide by 12.
  2. Determine the average number of likes by counting all the comments under the last 12 posts and dividing the number by the number of posts.
  3. Calculate the average number of activities per post by adding the average number of likes and comments.

Next, you can determine for yourself the optimal cost for one user activity and calculate how much it will cost to place a post with you.

For example:

  • average number of likes under posts is 3000;
  • average number of comments 75;
  • total user activity under post 3075,
  • selected price per activity $0.1.

Total: posting will cost $307.5 (3075 x 0.1).

You can automatically calculate engagement and get a lot of other useful statistical information about your profile through trendHERO.

Since comments require more effort from users, you can set a separate fee for likes and comments if you wish. Remember also that brands always like to get more than they planned. Offer a discount, several posts instead of one, additional content with a product as a courtesy.

Payment by CPM

The third option is to calculate the cost of advertising by CPM. CPM (abbr. from Cost per mille) is a marketing term that shows the cost per thousand impressions or subscribers, taking into account their involvement.

To calculate your CPM payment, follow a few simple steps.

Step 1: Calculate Engagement

First of all, you need to calculate the level of engagement on your account. For this you need:

  1. Add up the average number of likes and comments per post.
  2. Divide the resulting value by the number of followers on the account and multiply by 100%.

Average cost of payment for 1000 impressions difference depending on the level of engagement of subscribers:

  • 1.5-3% participation - 5 USD;
  • 3-5% - 7 USD;
  • 5-8% - 10 USD;
  • > 8% - 15 USD.
Step 2: Followers Count

Next, divide the number of followers by 1000. For example, if you have 250K followers in your account, then the CPM value of the formula will be 250.

Step 3: calculation of CPM

Now all that remains is to substitute the obtained values ​​into the formula and make calculations:

  • Advertising price = CPM value by engagement level x per subscriber rate.

For example, let's take an account with 25K followers and 3-5% engagement. The calculations for it will look like this:

  • 7 USD x 25 = 175 USD per post.

Brands also often use pay per 1000 impressions. To calculate the CPM in this case, you should:

  1. Take the average number of impressions a post gets and divide by 1000.
  2. Multiply the resulting value by the cost per impression. The average cost is 20 USD, which formally means 2 cents per impression.

Calculation example for an account where 20000 is the average number of impressions: (20000/1000) x 20 = 20 x 20 = 400 USD.

As a rule, the engagement and impressions for Stories and regular posts are different. Therefore, for each specific ad format, you should display its own cost. Sometimes the cost of placement may be intentionally increased compared to the base rate. For example, if it takes many times more time and skills to create an advertising publication for all brand requirements than for a regular one.

Other methods

There are several other ways to determine the optimal cost of advertising in your account. The methods below do not require special calculations, but make it easy to navigate the market situation.

Use the calculator

You can use online calculators to calculate the cost of a sponsored post. It is convenient, simple and does not require much time. But you have to trust the average formula derived by professionals.

For example, the mafluence.com service allows you to calculate the cost of advertising based on the number of subscribers, their activity, engagement level, and many other factors. To make a calculation, you only need to specify a nickname.

The calculator from influencermarketinghub.com works in much the same way. With it, you can also calculate the approximate cost of advertising based on the number of subscribers, their involvement, and some other statistics by entering only the account name in the appropriate line.

Monitor competitors

You can determine the approximate cost per post by analyzing competitors. You can find out the cost of placing an advertising post directly, for example, by asking the owner of another account, or by searching for prices in chats and customer groups, on advertising exchanges.

Knowing the cost of advertising in accounts like yours, you can also create competitive offers for advertisers by offering discounts or slightly more material for the same cost.

Specify the budget of the brand

Any negotiations on cooperation should begin with the clarification of the customer's budget. Of course, you should already have your own minimum bar calculated, below which you would not cooperate. But it’s still worth considering the brand’s budget.

Knowing the brand's budget, you can act on several scenarios:

  1. Develop an offer based on the brand's needs and budget.
  2. Reduce the time spent on creating content and thereby reduce the cost of advertising for the brand.
  3. Get more than originally planned if the customer's budget is more than the standard cost of placement in your account.

It may also happen that the applied brand does not have an advertising budget. Of course, unpaid work does not pay bills, but sometimes it is worth accepting such offers. Especially if you need experience and feedback.

Some brands offer barter cooperation, interesting collaborations, and are ready to provide free copies of their products in exchange for publication. And although such cooperation will be less profitable from a financial point of view, it can still be useful both for gaining experience and for establishing relationships.

In calculating the cost of advertising, everything is very individual. All influencers are at different levels, have their own strengths and weaknesses, and produce content of varying quality. The final cost of placement can be determined only by you. After all, only you know for sure how subscribers trust you, how long it takes to create high-quality content, and how real the activity in the profile is.


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