How much is an instagram follower worth
Instagram Account Worth Calculator - Inselly
Influencers and content creators have made Instagram what it is today. If you have a decent number of relevant followers on Instagram, your account could be worth more than you might think.
The platform prohibits in their terms and conditions to sell, buy and transfer accounts. But there are many legit reasons why you might need to do it.
Maybe you are selling your company and want to evaluate your social media accounts in the deal, leaving your partnership on a brand and want to know how much to sell your share or just looking to have a proper business valuation for investors.
Instagram Account Worth Calculator
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As you can see above with the calculator your accounts worth depends a lot on the engagement you have, the niche you are in and of course the number of followers.
Again, technically Instagram doesn’t allow users to sell their accounts but there is always good reasons why someone could transfer their account to someone else.
Regardless of what is the reason you want to know how much your Instagram account is worth, in this guide we’ll tell you how you can calculate it the right way.
How Much is My Instagram Account Worth?
It’s important to keep in mind that Instagram doesn’t pay content creators for the content.
But, the good thing is there are multiple ways to generate income with an Instagram following.
This includes:
- Brand sponsorships
- Affiliate marketing
- Direct e-commerce selling
- And, even more
Generally speaking, a larger following with a decent engagement rate means higher income on Instagram.
Let’s see what factors other than the follower count decide the worth of your Instagram account.
Engagement
You can have a million followers, but if they aren’t engaging with your content, they’re worth way less.
The engagement rate of your Instagram account impacts its monetary value. As the engagement improves, your account’s value increases.
On average, the engagement rate of an Instagram account is 3 percent, so anything above that is great.
Niche
Your Instagram account’s niche will also affect its price. For instance, if your account is around the entrepreneurship and business niche, it can sell for a great price.
Whereas, if you’re posting memes and your followers are engaging with your posts just for fun, your account’s worth will be a lot less.
Demographics
The age and location of your followers can also decide your account’s worth.
Typically, people within the age range of 18 – 30 are worth more.
And, audiences from countries like the US, Australia, and Canada are worth more than audiences from other countries.
Growth Rate
Lastly, a consistently growing account is more valuable than an account with slow growth.
If the account has stopped growing in the last few months, then it could mean that the content is not as engaging or they just simply stopped posting.
While this is not a red flag, growth rate is difficult to calculate but needs to be consider specially when it has completely stopped for a long time.
What is a 10K Follower Account Worth?
On average, you can expect an Instagram account with 10K followers to be worth around $100.
Again, your Instagram account’s worth isn’t only decided by the follower count, but you can have a rough estimate in mind.
What is a 50K Follower Account Worth?
If an Instagram account has 50K followers, you can estimate its worth to be around $500.
Also, keep in mind that Instagrammers use a variety of ways to make money with their accounts.
So, the ultimate worth of an account will also depend on the income sources, like affiliate marketing and sponsored posts.
Final Thoughts
Your Instagram account’s worth depends on several factors, including:
- Your follower count
- The engagement rate (likes, comments, shares)
- Your niche
- Growth rate
- Demographics (Age and location)
So, if you want to calculate the real worth of your account, considering these factors will give you a near-accurate result.
On average, an Instagram account with 10k followers is worth around $100.
How Much Money Does an Instagram Influencer Make?
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How Much Money Does an Instagram Influencer Make?
The Petal Team
The Petal Team
Protein powder.
A vitamin-subscription box.
The newest restaurant you must try.
If you’re on Instagram, odds are you’ve seen at least one of these things. Endorsed by someone you follow. In the past month.
It’s easy to poke fun at your latest acquaintance that’s taken up this endeavour, but that doesn’t stop the tiny voice in your head asking, “Are they getting paid for this?” quickly followed by, “I can hold a bottle of self-tanner and smile too – can I get paid as well?”
These influencers – as society has labeled them – have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other.
Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame.
We’re putting the numbers to the test to see how financially independent one can really be from a couple thousand likes. And just how realistic that task is to conquer.
It Pays to be Popular 💁
While climbing the influencer ladder, it’s common to get paid more per post if you have a higher follower count. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay.
But what determines that ✨magic ✨number one must hit before these posts actually become profitable?
< 10,000 Followers
“Micro” influencers have anywhere from 6,000 to 10,000 followers. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche.
According to a recent survey, these accounts can make up to, on average, $88.00 per post. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence.
Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way.
< 100,000 Followers
At this stage in the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, asking for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that wants exposure.
Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success.
For example, one self-proclaimed "foodstagrammer" currently holds 72,000 followers. While hundreds of likes swarm in for each post, the account is waiting to monetize their work until at least hitting the 100,000 mark – which is the “socially acceptable” marker.
It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold. Charging for posts before hitting this may result in getting paid less, or settling before the account has fully bloomed.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale. Other accounts opt into giveaway deals that purely boost their follower count.
Whether these middle-tier accounts are maintaining their presence on the side working vigorously to turn their accounts into a full-time career, their followings are impressive.
< 1,000,000 Followers
The leap from 100,000 followers to one MILLION followers is quite an undertaking to say the least, coming with no standard manual or rules to follow on what to post and how much to charge.
Accounts of this nature (think 250,000 to 500,000 followers) have hit the jackpot of Instagram influencing, with possible earnings averaging at $670.00 per post.
But it doesn’t even need to be a picture on their feed that brings in the cash.
Accounts this large have various features that lower-tier handles can’t access yet, such as a verified account (blue check mark) and the Instagram story “swipe up” capability, brands and companies can leverage these features for more effective influencer ad campaigns.
Once an account reaches more than one million followers, the sky’s the limit on what they charge.
But it’s more than just taking aesthetically-pleasing photos and tagging brands.
Not only do Instagram influencers need a committed following, they also need these followers to engage with their content.
Many middle-tier influencers are lumped into direct-message groups called pods, filled with 15 other accounts also trying to make it big.
According to the influencer community, people in these groups are sharing their new posts all of the time, with the expectation that everyone else needs to engage with those accounts. Comments should be at least five words and include emojis, because that will help increase engagement.
Participating (or choosing not to participate) in groups like these can have an impact on how much one can make from their account.
Curious if your account has what it takes to start? Check for yourself here.
TL;DR
1) Quitting your day job to live off of an Instagram-influencer salary is easier said than done, since accounts need to garner thousands of followers before they can even start to see a monetary profit.
2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. Most accounts in this level are instead, gifted with free products or discounts for posting.
3) Accounts ranging from 250,000 to 500,000 followers can make a pretty penny posting on their accounts for brands, whether that be in a static picture, GIF-like video or an Instagram story. Once an influencer has reached one million followers, it’s safe to assume they are making quite a decent amount of money, and working very hard to maintain it.
"It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold."
Blog home
How Much Money Does an Instagram Influencer Make?
The Petal Team
Protein powder.
A vitamin-subscription box.
The newest restaurant you must try.
If you’re on Instagram, odds are you’ve seen at least one of these things. Endorsed by someone you follow. In the past month.
It’s easy to poke fun at your latest acquaintance that’s taken up this endeavour, but that doesn’t stop the tiny voice in your head asking, “Are they getting paid for this?” quickly followed by, “I can hold a bottle of self-tanner and smile too – can I get paid as well?”
These influencers – as society has labeled them – have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other. Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame.
We’re putting the numbers to the test to see how financially independent one can really be from a couple thousand likes. And just how realistic that task is to conquer.
It Pays to be Popular 💁
While climbing the influencer ladder, it’s common to get paid more per post if you have a higher follower count. This logic stems from the idea that the more eyes that see the content, the more brands are willing to pay.
But what determines that ✨magic ✨number one must hit before these posts actually become profitable?
< 10,000 Followers
“Micro” influencers have anywhere from 6,000 to 10,000 followers. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche.
According to a recent survey, these accounts can make up to, on average, $88.00 per post. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence.
Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way.
< 100,000 Followers
At this stage in the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, asking for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that wants exposure.
Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success.
For example, one self-proclaimed "foodstagrammer" currently holds 72,000 followers. While hundreds of likes swarm in for each post, the account is waiting to monetize their work until at least hitting the 100,000 mark – which is the “socially acceptable” marker.
It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold.
Charging for posts before hitting this may result in getting paid less, or settling before the account has fully bloomed.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale. Other accounts opt into giveaway deals that purely boost their follower count.
Whether these middle-tier accounts are maintaining their presence on the side working vigorously to turn their accounts into a full-time career, their followings are impressive.
< 1,000,000 Followers
The leap from 100,000 followers to one MILLION followers is quite an undertaking to say the least, coming with no standard manual or rules to follow on what to post and how much to charge.
Accounts of this nature (think 250,000 to 500,000 followers) have hit the jackpot of Instagram influencing, with possible earnings averaging at $670.
00 per post.
But it doesn’t even need to be a picture on their feed that brings in the cash.
Accounts this large have various features that lower-tier handles can’t access yet, such as a verified account (blue check mark) and the Instagram story “swipe up” capability, brands and companies can leverage these features for more effective influencer ad campaigns.
Once an account reaches more than one million followers, the sky’s the limit on what they charge.
"It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold."
Time is Money ⏰💰
But it’s more than just taking aesthetically-pleasing photos and tagging brands. Not only do Instagram influencers need a committed following, they also need these followers to engage with their content.
Many middle-tier influencers are lumped into direct-message groups called pods, filled with 15 other accounts also trying to make it big.
According to the influencer community, people in these groups are sharing their new posts all of the time, with the expectation that everyone else needs to engage with those accounts. Comments should be at least five words and include emojis, because that will help increase engagement.
Participating (or choosing not to participate) in groups like these can have an impact on how much one can make from their account.
Curious if your account has what it takes to start? Check for yourself here.
TL;DR
1) Quitting your day job to live off of an Instagram-influencer salary is easier said than done, since accounts need to garner thousands of followers before they can even start to see a monetary profit.
2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post. Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account.
Most accounts in this level are instead, gifted with free products or discounts for posting.
3) Accounts ranging from 250,000 to 500,000 followers can make a pretty penny posting on their accounts for brands, whether that be in a static picture, GIF-like video or an Instagram story. Once an influencer has reached one million followers, it’s safe to assume they are making quite a decent amount of money, and working very hard to maintain it.
How much does 1 Instagram subscriber cost with activity
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08 Jul 2021, 07:46
Social network promotion has become something so common that almost everyone is ready to quickly make their account popular.
Unfortunately, many attempts fail. Pages don't get the desired number of new followers or likes. There are many reasons for this, but generally the lack of a systematic approach is to blame.
A specialized resource will minimize the likelihood of wastage. Here you can find out how much 1 Instagram follower costs with activity and with a guarantee. Having spent a little time studying the details, the customer gets at his disposal a powerful tool for promoting the project.
The cost of 1 live Instagram follower in RuNet
A limited budget often becomes a stumbling block. On the one hand, the account owner wants to bring it to the top, and, on the other hand, there is not always enough money for this. The thematic portal will help you find the golden mean. There are many options for effective work with social networks - https://doctorsmm.com. Buying followers for your Instagram account is not difficult here. The customer chooses a tariff that takes into account his financial capabilities and the parameters approved in the terms of reference. Everything else is literally a matter of technology. Here you can select live subscribers and bots. The solution depends on the tasks that the account owner plans to solve.
Practical tips for beginners
Anyone who is willing to take the time to learn a few rules can quickly get their account to the top. The first recommendation is a competent profile design. The focus is on design that emphasizes the strengths of the project. Do not choose an overly bright or pale option. Do not distract the audience from the content. A stylish profile header and profile picture is the key to success. The second recommendation calls for filling the news feed with relevant posts. At the beginning, a thematic direction is chosen, and then they actively work in this direction. The audience will get used to the fact that in this account there is always a lot of useful and unique information on a particular section. The list of other recommendations is as follows:
- Posting up-to-date information in stories, for example, about discounts or sales;
- regular update of the news feed;
- posting on IGTV, for example, product and service reviews.
The audience likes to watch live broadcasts in which the account owner answers questions or tells, for example, about his plans. The more interactive, the better.
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How to get followers in 2022 on Instagram: from 0 to 10,000
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articles and keep the old ones handy.
As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages. But nothing is impossible. We have compiled 14 tips for you to help you grow your profile from scratch within a year.
#1 Join mutual PR groups / Liketme
How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.
It works like this. A group of participants is recruited, after which everyone sends a link to their post. All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.
Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page.
And to keep the attention of new subscribers, you should also subscribe to them.
This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.
#2 Repost someone else's content
To promote his store, Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to repost other people's content.
One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time. But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.
Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier?
What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement.
This is the simplest and most effective strategy for beginners.
#3 Ask followers to share photos
It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile. If you post content with your customers, it will increase your social security and credibility.
If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers. Such accounts have a much lower cost of advertising and a more engaged audience.
You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.
If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free.
#4 Create a consistent style and stick to it
Yes, sounds like “ blah blah blah ” .
Let's figure it out.
Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.
Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts.
Sticking to a single style or theme is more than a branding game. We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.
By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.
#5 Use hashtags
Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!
Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.
Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.
Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach.
If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.
#6 Use location tags
Increase your reach with « Location Tags » , it indicates the city or place where the video or image was taken.
If your business is in a specific city, you can use these geotags to make it easier for people to find and follow your Instagram account.
Locations have their own separate feed, stories and hashtags - use this sticker and your content will be automatically added there.
#7 Start blogging
Do you have a blog? Start running it on Hashtap or Yandex.Zen.
You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post.
The more people who read your blog, the more likely they are to go to your social media pages and follow.
This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.
#8 Follow competitors' followers
To promote your account, you need to find people who follow your competitors' pages.
Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them.
It's better to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.
#9 Work with bloggers
Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.
But when choosing a blogger, carefully study his profile, exclude cheating subscribers.
Sign an agreement so that the blogger cannot use bots. Due to the rapid influx of fake followers, you can get your account banned. You do not want this?
#10 Giveaways for gifts
Giveaways are another effective way to promote your account.
If the draw is published on the site, then you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.
If you don't have many subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks.
If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.
Is your goal to promote your account? Then this strategy is for you if increasing sales is not.
#11 Collaborations with other brands
While you're at the start of promoting your page, collaborating with other brands is a quick way to gain a base of targeted followers. You just repost and tag each other's profile.
You don't have to do anything but repost. New subscribers will write to you first.
#12 Instagram Tips/Guide
Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.
There are 3 guide formats available:
- Places - collections of interesting places, objects, etc. in your city or some other city.
- Products - collections of products that you sell on your Instagram.
- Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.
If you have interesting and useful tips, they will be shared with them.
