How to get 21k followers on instagram
How To Get Followers On Instagram: Step-By-Step Guide To 21k
Looking to get followers on Instagram? You’ve come to the right place…
Instagram is a naturally a great place for brands of all shapes and sizes to gain exposure. However, growing an engaged and loyal audience on the app is no easy task. One of Hopper HQ‘s guest writers Johannes explains just how to get followers on Instagram in this detailed guide…
Contents:
Step 1: Growing from 0 to 100 Instagram followers
Step 2: Growing to 1,000 Instagram followers
Step 3: Growing to 5,000 Instagram followers
Step 4: Growing to 10,000 Instagram followers
Step 5: Growing to 21,000 Instagram followers and beyond
If you’ve ended up clicking on this article, I’ll take a wild guess and assume that you care about growing your Instagram account. ‘How to get followers on Instagram?’ is a question on every marketer’s mind.
Sadly, the majority of articles published on the topic are either too vague or too case-specific, and mostly present a couple of low-impact and/or exhaustively time-consuming ideas.
In addition to that, these Instagram follower growth strategies need to be updated almost as often as Instagram updates its ranking algorithm – there’s a good chance that the tips shared in 2017 are long outdated, because well, Instagram has changed a lot in the past 2 years.
I [@gettinggrowth] have been doing Instagram Marketing for a couple of years now. During that time, I’ve tested ridiculous amounts of different methods for growing mine and my clients’ accounts.
Through these experiences, I’ve compiled a set of universal and effective ways to get followers on Instagram. In my attempts to organize them somehow, I came up with this step-by-step guide to growing a follower base, more specifically: a road to 21k.
But before you get started with it, it’s time for a quick reality check: A silver bullet strategy that will suddenly bring you to the 1k, 10k or 21k mark, does not exist.
When it comes to how to get followers on Instagram, timing is everything.
Yes, there is a set of activities that you can do to increase your following. However, suddenly going full-speed with all of them isn’t going to result in anything remarkable, as the effectiveness of each action changes after reaching a certain follower milestone.
For instance, there’s no point in buying a shout-out to your account for a 100 bucks from a big influencer while you have 10 followers. Yes, you might get some followers from that, but the price per follower would be unreasonably high. It would be much more effective when you’ve already established a strong identity and following on Instagram, and are looking to speed up the snowball effect.
Alright, enough blabbering, let’s head over to the actual guide: How To Get Followers On Instagram…
Step 1: Growing from 0 to 100 Instagram followers
Okay, so you now have a brand new account and need to build that initial momentum and get followers on Instagram.
If you already have a business or a brand with a somewhat established community, then getting that initial following shouldn’t be that big of a challenge.
Send out a newsletter to your existing customers, inviting them to follow you on Instagram.
Remember that when you want people to do something, you need to give them an incentive. In this case, a discount for your products to the first 100 followers could work just fine.
If you have a large enough email list, you can split the offer so that first the 100 followers get 30% off, next 100 get 20% off, and so on, to not discourage those who might have opened the email later, from following you. Before you send out the email though, make sure you already have a few engaging posts up to give an idea of your brand.
If you don’t have an existing customer/follower community, you can turn to your friends, family or colleagues, and ask them to follow you. This is one of my personal favorites, because you can get the initial follower base quite easily even without posting any content (however, I’d still suggest having at least one post there to begin with), and if you’re one of those people with a large family and friend group, you might just hit that 100 followers quite quickly.
Also, if you have a brand website, you can capture any site visitors by adding an Instagram follow button, to be sure your audience knows where you find you on social! Of course, make sure that your website is well-optimized and built by a reliable website builder (for example, Ucraft or Wix).
After you’ve completed this initial step, it’s time to choose a strategy to get followers on Instagram and growing this base to at least a 100 followers.
Strategy 1: “Something’s coming…”This will be best if you have some kind of an announcement coming soon — a new website, a product, a giveaway, etc.
Create an attractive profile picture, and an engaging and witty bio – don’t be afraid to throw some emojis in there if that’s something that would resonate with your audience.
If you have a link to your homepage, email subscription page, or literally any other brand link that could potentially extend the relationship with your followers, definitely add that as well!
Even if you haven’t properly launched your site yet, it adds credibility to your brand — it shows your audience that you’re serious about your brand to have gone the extra-mile and bought a domain.
Ideally, you should have at least a “coming soon” page set-up with a lead capture.
But don’t sweat it — your Instagram page doesn’t necessarily grow faster by having a link in your bio. At this point, it’s more of a nice-to-have to start moving towards monetizing your audience, which you can totally do in the later steps as well.
When writing an Instagram bio, make sure to be very clear on what your account is going to be about. If you’re planning to launch an eCommerce business, then say it. If you’re giving away free marketing advice, let them know. Maybe you’re launching a giveaway for the first 100 followers? They should know about it. Give people an incentive to follow you, even if you don’t have anything up at the moment.
If you want to take it one step further (and you always should), publish at least one post that looks beautiful and conveys your brand message. This will help you to get followers on Instagram, as it lets potential followers know what you’re about, what kind of posts can they expect from you, and gets them excited about your upcoming brand!
For ‘Help a Marketer’, I created this:
Brand picture ☑️ Brand description ☑️ Incentive ☑️Website ☑️
Unfortunately, just having your account set up won’t help you get followers on Instagram.
Search for accounts that are in your niche or in a niche similar to yours, and already have a substantial following (I wouldn’t go higher than accounts with 10k+ followers though). Once you have identified these accounts, start following at least 10 of them, and make sure to follow about 50 of their followers as well.
If you want to go the extra mile (and again, you should), you can check out the accounts of those 50 followers before you follow them, to make sure they actually fit your target audience.
Here’s the important bit — make sure to interact with the accounts that you follow on a regular basis! Like their latest posts, leave comments on them, respond to their Instagram Stories and/or just write them a direct message where you introduce yourself in one sentence and mention that you’ve started a new account and you would be honoured to see them among your first followers who’ll get [insert the incentive you wrote about in your bio].
The personal approach of the direct message in combination with regular engagement will increase is a great tactic to get followers on Instagram – especially if you haven’t chosen an account that’s too big and will actually see your message.
You should be doing all this in the later phases as well, but it’s especially crucial while when you’re still a new account.
Strategy 2: “A rising star”
If, on the other hand, you don’t really have anything big coming up or if you’re interested in developing a personal brand (models, photographers, speakers etc), then go for this one.
Everything we discussed in Strategy 1 is still useful. You should work on your bio description, explain who you are and what your account is about, reach out to other accounts in your niche and engage with their followers.
The major difference here is that you need to build your feed up BEFORE you do the outreach. Remember, you won’t be driving people to your upcoming offer to get followers on Instagram — you will be driving them to your posts.
Here’s the big question:How many posts should you have published before you start serious Instagram outreach? In my opinion, at least 9-12 posts would be a good starting point.
This means when someone lands on your profile there is sufficient content to portray you and/or your brand. Keep in mind that your posts should complement each other to create a cohesive grid and feed aesthetic.
Having a nice layout for your images really matters. Yes, each individual image works for driving engagement from your existing Instagram followers who see the posts in their feed.
However, the overall grid look is one of the most important things (if not the most important) in helping you get followers on Instagram. It shows that you take your brand seriously, and lets them know that they can expect similar quality content consistently.
If you’re stuck deciding on a style for your feed, check out this article for inspiration ✨
Accounts that use consistent colour palettes and go the extra mile planning their feed will get followers on Instagram more quickly than those who don’t!If you decide to go with 12 initial posts, I’d suggest posting them within 2-3 days at least.
It depends on how often you’re planning to post in the future, but I personally think that having all 12 posts published in one day doesn’t seem organic at all. (This, however, is just my personal preference, and if you’re super anxious to start, then knock yourself out and post all of them immediately).
In every post, include a lot (30 per post) of different hashtags to make your initial posts more discoverable to potential followers. It’s important to show good engagement on your posts right from the start.
I suggest choosing both hashtags that have very little post shares (maybe like 1k-20k), as well as very popular ones (10mil+). Chances are that you’ll start getting Instagram followers from this activity alone! The most important thing to remember is that your hashtags are relevant to the content of your post. For more hashtag tips, check out:
💡 The All-In-One Guide To Instagram Hashtags 💡
Takeaway:
- Create an attractive bio with an incentive to follow — an offer, the posts themselves, or both
- Engage with people and brands that might be interested in your content on a regular basis
- Work on your first posts to develop your own style/layout
- Research more and less popular hashtags, pick out as many relevant ones as you can, and use them on your posts.
Moving on…
Step 2: Growing to 1,000 Instagram followers
Once you have that initial traction, the following strategy will really give an extra boost to get followers on Instagram. Here’s what you do:
- Identify some of the bigger accounts(50k+ followers) that are similar to yours or are in the same industry with the same target audience you’re trying to reach.
- Check if their followers are real (some great tools for that: Fameaudit, SocialAuditPro)
- If the majority of their followers are real, open up their follower list and start following these accounts (I personally suggest to follow accounts that have a real human in the profile picture, instead of a logo)
- Start checking who’s not following you back and unfollow these accounts. There’s plenty of apps for both Android and iOS for this exact purpose — just give it a search.
Ideally, at least 20% of the people that you started following, should follow you back.
The more followers you have, the ‘healthier’ your follower to following ratio is, the more attractive your feed looks, and the higher the follow-back percentage is going to be.
People are more inclined to follow back Instagram accounts that:
- Look real
- Have more followers than the account is following
- Have a lot of followers*
- Have a nicely designed feed of posts
In addition to the follow/unfollow strategy, you should start interacting with these bigger accounts (as long as they’re not direct competitors).
Firstly, turn on post notifications for these accounts. Every time they post something, be the first to like and leave a comment. There’s already too many “This is so true”, “That’s dope man”,“Awesome post” type of comments out there because of engagement bots. They have become very easy to spot and most Instagram users know that they are not genuine:
Generic comments like this are often from accounts using a follower or engagement bot, and therefore don’t count as genuine engagementSo try to write something related to the caption or the post — the more human you are, the better! Although AI writing assistants like Jasper AI are all the rage now, It is better to ask specific questions or add your own opinion.
This will prove to other Instagram users in your community that you are genuinely interested.
To reach 1000 followers, I would suggest combining the follow/unfollow strategy together with the strategies covered in the previous step!
Secondly, when you start reaching the 1000 follower mark, it’s a good idea to start thinking about scheduling your Instagram posts. This will give you more time to create content, engage with your audience, and continue to get followers on Instagram.
Scheduling and managing your Instagram content with Hopper HQ means you can post straight from your desktop, visually plan your Instagram feed, and save loads of time!
Photos, videos, carousel posts, captions, first comments can all be scheduled in advance so you never need to rush for last minute posts again.
Sign up for a free 14 day trial today to test it out — you won’t want to go back to doing things manually.
Takeaway:
- Identify the key accounts that are similar to yours and follow them
- Turn on post notifications for these accounts
- Leave a comment as soon as they post
- Follow their real followers
Step 3: Growing to 5,000 Instagram followers
Now that you have a good foundation for growth, it’s time to accelerate even faster. I’m not saying you should stop doing what you have been doing previously. I think those methods are great even if you have passed the 20,000 follower mark. However, adding other methods from this point forward might give the same if not better results with less effort.
- Firstly, you should start using engagement groups. If you haven’t heard about them, then you should read the following article, to understand what engagement groups are and how they work: Increase your Organic Reach on Instagram with Engagement Groups.
- Secondly, consider investing in ads. If you’re building a brand (and not just posting pictures of your cat), Instagram ads will come in quite handy at this point.
- Thirdly, definitely start scheduling your Instagram posts. Once you’ve reached this stage, every minute you invest into your Instagram counts. Check out this step by step guide to scheduling on Hopper HQ.
To run ads on Instagram, you need to switch to a business account. If you don’t have it yet (or if you don’t know whether you have it or not), there’s a very easy way to activate it:
- Go to your profile and click the settings button next to Edit Profile
- Scroll down until you see Switch to Business Profile (if you already have a business account, you will find Switch back to Personal Account)
- Click it and follow the instructions to set up a business profile (FYI – you will need a Facebook page that you are an admin of).
You can promote your existing posts, or link your account to Facebook and create an ad from the Facebook Ads Manager panel. Try different targeting options, and see which one gets followers on Instagram the quickest or increases engagement (depends on the post and goal).
I would suggest making short video ads and choosing Instagram Stories as the ad placement. This is still a relatively underused placement, which probably yields in better bang-for-the-buck ratio than the regular feed posts would.
If you need any help with running the ads, hire a freelancer or heck, even shoot me a message on Instagram, and I’ll give you a quick intro!
Finally, if you have established relationships with Instagram influencers, don’t forget about them…Influencers are real people too! If you want to approach an influencer about working together, be genuinely interested in what’s going in their lives. If you’re not on the shy side, record a short video of yourself as a conversation starter, and send it to them as a direct message.
You’ll definitely stand out from other accounts who they might be having conversations with.
If you select multiple accounts as recipients, be sure to not create a group chat, but send it to them separately. Otherwise, it doesn’t seem very personal.
You might be asking, “How does this help me get followers on Instagram”?
Well, it’s quite simple, actually.
When you view your notifications on Instagram, you’ll notice a Following tab. It’s where people go to spy on what their friends are up to on Instagram — what photos they like, which accounts they’ve started following, what comments they’ve left, etc. If you haven’t ever used it, you should start ASAP.
The ‘Following’ tabI don’t have hard evidence to back this up, but this BuzzFeed article suggests that 67% of Instagram users use it. If these influencer accounts keep liking and commenting on your posts, there’s a good probability that their followers will see.
It’s a great way to help you get followers on Instagram because naturally, people want to know what their friends and idols are into, so they’ll go and check it out.
If the content is similar to what they already like anyway, it’s likely that they will start following you as well.
The world of influencers is a little daunting if you’re still building your brand and trying to get followers on Instagram, so check out this Simple Guide To Instagram Influencer Marketing in 2020 to learn all you need to know.
Takeaway:
- Join and use engagement groups
- Run ads to drive traffic to your profile and posts
- Build quality relationships with influencers
Step 4: Growing to 10,000 Instagram followers
Hitting the 10,000 follower mark on Instagram is magical ✨
That number is so big that it doesn’t fit in the dedicated space, so it’s shortened to 10k.
Additionally, you get the huge perk of being able to add links to your Instagram Stories. This opens up an amazing opportunity to start monetizing your Instagram account.
Here’s one article on how you can go about doing it with e-mail: How to Monetize Instagram.
Keep doing everything you have been doing so far to get followers on Instagram. Of course, if something seems like it’s not giving any returns, then stop doing it and focus on things that have the most impact! You should revisit your Instagram marketing strategy at every stage of this guide to make sure you’re staying on track!
Now, since you have a quite nice follower base, you should think of ways to have them help you with promotion:
Tag a friend
One of the best ways to get people promoting your content is by simply asking them to tag their friends. This can actually be done with any post you make. It works well with emotionally powerful content — quotes, funny and/or inspiring videos, posts about animals etc. In your post caption, you can include something like “Tag a friend”, “Tag someone who inspires you”, “Tag someone who should be doing this” and so on.
The content needs to be really good though.
That’s the key here. If it’s not emotionally moving, it’s not likely people will tag others!
Host a giveaway
Offer a prize that your followers can’t refuse! It can be books, gadgets, hats, shirts, Amazon gift cards, a product you sell, etc. I’m not gonna go into great detail about this, so here’s an article on how to run an Instagram contest, in case you’re interested.
Run a giveaway contest to help get followers on Instagram.Takeaway:
- Encourage your followers to become brand ambassadors
- Create posts where they can ‘tag a friend’
- Run a giveaway to increase your reach
Step 5: Growing to 21,000 Instagram followers and beyond
As with previous milestones, everything we covered before can surely be used to grow your account and help you get followers on Instagram.
However, I want to give my final suggestions that I have seen give good return, especially when you have grown your account over 10k followers.
Like I said, having your account Instagram follower number over 10k is magical. It builds credibility and you’re definitely not another random account out there anymore.
That being said, you should start thinking about creating a voice outside of Instagram. Having more than 10k followers opens up opportunities for monetization, and you should take advantage of them and focus on building your whole online presence rather than just an Instagram account.
I mean sure you can do that, but it really comes down to your end game.
Start thinking of your Instagram as a business. What problem are you solving? What value are you delivering? What do your followers “get” from your posts?
When you have identified these things, search where your potential audience hangs out and start delivering value.
Here’s some ideas what to do:
- Answer relevant YouTube comments
- Help people in relevant Reddit subreddits
- Answer relevant Quora questions
- Talk with people on relevant Facebook groups
- Post content on relevant forums
- Write articles for blogs that your audience might follow
These are just some examples of how you could be driving traffic to your profile and working to get followers on Instagram.
Like Warren Buffet said, “Never depend on a single income stream”. So why should you only depend on the Instagram ranking algorithm to get followers on Instagram?
Now, this might seem like a lot of work at first. But once you’ve got the hang of it, it becomes relatively easy. Alternatively, you can outsource most of these things. Before you get back to watching Taylor Swift’s latest music video, let me just give you one last method – shoutouts.
You can agree on different ways to make the shoutouts. For example, they can be as regular posts, video post shoutouts, or shoutouts in Stories.
Here’s an example of a shoutout postThere’s a reason I haven’t mentioned them yet. In my own experience, getting shoutouts when your account is still small, can be expensive and quite useless.
Sure you can do S4S (shoutout for shoutout) with someone who has similar content and is of similar size even when you both have just 100 followers. But in my opinion, it doesn’t make a lot of sense to start promoting other accounts while your own account is still in early stage.
I feel that it’s a little off-putting to your followers.
However, if you’ve built a close relationship with someone and their content resonates with you, it will feel more organic for your followers as well. Otherwise, 10k would be a good starting point for getting into shoutouts.
You can try to arrange some sort of an agreement, but most of the time, you will have to pay for shoutouts. Talk to different accounts to get an idea how much they are worth. A shoutout from an account with 100k followers might cost you around $50. Also, the amount of new followers you will receive from a shoutout depends on your content, bio, follower count, followers-to-following ratio, etc. (see Step 2).
Takeaway:
- Establish an online presence outside of Instagram to continuously drive traffic to your account.
- Collaborate with other Instagram accounts for shoutouts.
To conclude
That is how to get followers on Instagram! According to statista, Instagram now has over 1 billion monthly active users.
This is massive social proof that they have managed to establish a platform that people really love.
As a result, it’s attracting an increasing number of brands, businesses and freelancers that want to grow their presence and use Instagram as a channel to drive more sales. Despite this making it harder than ever to stand out, I’m confident that with the help of this guide + your own creativity, you’ll be ahead of the game in no time!
A lot of marketers will probably disagree with me on this, but I’ve recently noticed that posting more content doesn’t necessarily make your account grow faster. Engaging with other Instagrammers does.
In the beginning, I used to post twice a day every day. One week, I posted only 2 times or so, but was very active on the platform, leaving comments and likes all over the place, reaching out to users that I would like to collaborate with in the future, and so on.
The result?
My engagement stayed more or less the same, but I was gaining more daily followers than ever before.
The moral of the story is that if you’re on a tight schedule, don’t stress so much about posting more content. Post a few times a week, but make these posts absolutely awesome. Use high quality images/videos and write longer captions that are engaging and helpful!
To make the process of content creation less overwhelming during an already busy week, space out a couple of hours at least once a week to prepare a ton of scheduled Instagram content ahead of time. This little “hack” has helped me stay sane like nothing else, and the quality of my content hasn’t had to suffer because of my hectic schedule either.
I hope this has been a useful read, and has given you some new and more actionable ideas on how to get followers on Instagram. If you have any questions at any point or want to share your successes, you can always shoot me a direct message (@gettinggrowth).
Good luck, have fun!
Guest Author: Johannes Kanter
Johannes helps small businesses with their online marketing challenges and writes about Instagram marketing for his blog GettingGrowth.
com.
12 Tactics for Instagram Growth
Summary
Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram.
You will learn
- The best practices to help you grow your Instagram audience
- The importance of a unique brand voice on Instagram
- How to post consistently and at the right times to grow your audience
You spend hours planning and creating content for Instagram. For a brief moment after you hit “Share,” all is right with the world. You’re confident you published something great.
Then, radio silence. Or a few likes and comments from your handful of followers. But how do you get more followers on Instagram if not by publishing great content?
There’s no step-by-step guide for Instagram growth. But there are best practices that will help you reach a wider audience and win over new followers.
Here are 12 ways to get more followers on Instagram.
💡
Schedule your Instagram posts, carousels, stories, and reels with Buffer
Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.
1. Optimize your bio
Make the most of those 150 characters. Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile.
Your Instagram bio should include:
- A clear description of what you do
- Touches of your personality
- A call to action (shop, read more, contact us, etc.)
- A link
Your in-bio link is your only clickable link on Instagram, so use it wisely. Some businesses include a standard link to their website, while others change it regularly to reflect recent posts. But if you want to make it easier on yourself, take advantage of link-in-bio tools such as Start Page that allow you to turn a single link into a catalog of links.
Consider including a branded hashtag as well. For example, we encourage our fans to use #BufferLove when they talk about our products. Adding the branded hashtag to our bio tells people which hashtag to include to catch our attention. Plus, when anyone taps on the hashtag, they’ll see posts from fans who have used it.
At Buffer we include our #BufferLove hashtag in our Instagram bio.2. Find your best time to post on Instagram
Notice how we didn’t say find thebest time to post on Instagram? The truth is, there is no universal answer for when to post on Instagram to reach the highest number of people. But there are ways to figure out the ideal times for your followers.
First, use Instagram Insights to figure out when your audience is online. Tap the “Insights” button from your Instagram business profile, scroll to “Your Audience,” then tap “See All.
” From there, scroll to the bottom to find your audience’s most active times.
You should also consider when your content will be most relevant. For example, a step-by-step recipe video might perform better outside of work hours because people are more likely to be cooking. A coffee shop post, on the other hand, might do well around 2 p.m. when people go through an afternoon slump. Experiment with different posting times and track engagement.
If you're looking for some extra guidance on when to post, Buffer's Answers feature provides you with three posting time suggestions for maximizing your reach on Instagram.
Buffer's Answers feature uses data from your previous posts and followers' activity to calculate your best times to post.Find more in-depth guidance in our article, How to Find Your Best Time to Post on Instagram.
3. Post consistently
A 2021 study of 14 industries shows that businesses share four Instagram posts per week, on average.
But we recommend posting at least once a day. Brands that get into a regular flow with Instagram posts tend to see the best results. According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.
With Instagram’s algorithmic timeline, consistency is a key element to getting your posts seen. If your posts are shared on a regular basis and picking up good engagement, Instagram’s algorithm will likely show your posts near the top of your followers’ feeds.
Of course, quality is always more important than quantity. Posting more often doesn’t necessarily translate to higher engagement rates. Focus on creating content that will resonate with your target audience—more on that in section 9: Engage with your audience.
Instagram scheduling tools allow you to post consistently without having to worry about posting directly from the app every day. Take a look at How to Schedule Instagram Posts to Save Time and Boost Engagement to discover our favorite Instagram scheduling tools (free and paid) along with scheduling tips.
4. Learn how the Instagram algorithm works
Many Instagram users initially panicked about the switch from a chronological feed to the ranked timeline. However, since the change, the average post is seen by 50% more followers than before. So, forget about learning how to beat the Instagram algorithm. Instead, focus on learning how to use the system to your advantage.
There are six factors that determine what shows up in each person’s timeline: interest, timeliness, relationship, frequency, following, and usage.
Here’s a quick rundown of what each of those factors refers to:
- Interest: How much Instagram thinks a person will like the post based on previous activity
- Timeliness: How recent the post is
- Relationship: Accounts a person engages with on a regular basis
- Frequency: How often a person uses the Instagram app
- Following: Posts from the accounts a person follows
- Usage: How much time a person spends on Instagram
Instagram’s algorithm aims to surface the best content for each individual user.
So, while six separate factors may seem like a lot to worry about, the best thing you can do is create high-quality content consistently.
We dig into each ranking factor in more detail in How the Instagram Algorithm Works in 2021: Everything You Need to Know. We also include guidance on how to create content that caters to each factor and share tips on how to use the Instagram algorithm to your advantage.
5. Experiment with different content types
Instagram is so much more than photos. Over the years, the app has introduced many ways to share content on the platform. Mixing it up with different content types is one of the best ways to gain more followers on Instagram because it gives you the chance to reach and connect with a wider range of people.
Remember: The algorithm looks at interest and strives to show people the content types that they interact with most often. So, if one person likes and comments on Instagram Reels more often than other post types, they’re likely to see more Reels in their Instagram feed.
However, if another person interacts more frequently with carousel posts, they’ll see more of that content type in their timeline.
Each type of content has advantages. For instance, Instagram Reels have an edge because they’re the newest content type and Instagram always pushes new features. Since launching Instagram Reels in 2020, the app has moved the Reels button to the center position in the menu bar and made Reels appear larger than photo posts on the Explore page. Considering 200 million people check the Explore page every day, that additional visual real estate can make a big difference in how many people you reach.
Instagram TV (IGTV) videos also appear 4x larger than photos on the Explore page. And, since IGTV videos can be as long as 60 minutes, this type of content is ideal for long-form video.
Instagram Reels and IGTV take up more real estate on the Instagram Explore page.Instagram Stories disappear after 24 hours, but they have their benefits as well. Fifty-seven percent of brands believe thatStories have been “somewhat effective” or “very effective”as a part of their social media strategy.
Plus, if you have a verified account or at least 10,000 followers, you can add Instagram Swipe Up links to Stories to drive traffic to specific pages.
Meanwhile, carousel posts—a series of up to 10 images/videos in a single post—boast the highest engagement rates of all post types. Think of carousels as a mini-story or teaser to a longer-form piece of content, such as a blog. You can use text images, photos, video, or a mix of everything all in one thematic post.
DLC Anxiety uses a carousel post to explain how to reframe anxious thoughts.Confused by all the arguments for different post types? People like what they like. So, while studies can tell you what the average engagement rate is for each content type or argue for one over the other, the best strategy is to use a variety. Mixing up your Instagram content allows you to reach people with different preferences, and that extended reach helps you boost your Instagram followers.
6. Find your brand voice and create unique content
People don’t follow your business on social media so they can see sales pitches.
They follow your brand because they enjoy your personality and the content you create.
What works for one business might not suit your branding—even when you’re in similar industries. For example, Juggling Daisies Hobby Farm and Such and Such Farm both consider themselves to be unique farms. Juggling Daises is all about fun stories, cute photos, and wholesome content. Meanwhile, Such and Such Farm has a more rough-around-the-edges style that includes curse words and humor.
Ask yourself what you want your tone to be. Funny? Informative? Playful? Cynical? Your personality should also reflect what you’re passionate about. Such and Such Farm believes in sustainably grown produce, so many of their Instagram posts talk about their farming practices. What topics do you address with your Instagram content? Everything you share on your business account should show off your brand’s personality and beliefs.
Juggling Daisies shows off its unique personality in its bio and in Instagram posts.
Think of your business account as a person. Design a personality for the account and create branding guidelines so you can stay consistent. Branding guidelines should include notes on tone, style, and values along with your brand’s colors and fonts.
7. Write great captions
Nice photos catch people’s attention—great Instagram captions keep it. Captions give you a chance to provide more context or details about the photo or video you’re sharing. Plus, using keywords in captions can help you appear in search results on the app.
Instagram captions can be up to 2,200 characters. Of course, not every caption needs to read like a blog post. Play around with different lengths. Some photos pair nicely with a short, quippy caption with a couple of emojis, while others might benefit from something longer and more reflective.
The average length of Instagram captions is on the rise, but most brands still don’t go anywhere near that 2,200 character limit. In 2020, the average was projected to be 405 characters, up from 142 in 2016.
So, when do you go long, and when do you keep it simple? There’s no hard-and-fast rule. Just like with content types, it’s best to mix it up. Take a look at these two posts from Andréa Jones of OnlineDrea. One post has a short caption, while the other specifically directs you to the caption for a longer explanation.
8. Research and use hashtags
We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.
Start by finding hashtags that would appeal to your target audience. Free Instagram tools like Display Purposes and AutoHash help you find relevant hashtags for your Instagram posts. For instance, with Display Purposes, you simply type in a few words about your image, and it will recommend the top hashtags to use.
If you want to gain more Instagram followers, hashtags are essential. Using hashtags makes your content discoverable via search or filtering when people tap on the same hashtag from another post. People can even follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline.
Instagram allows up to 30 hashtags per post, but don’t tack on extras just to hit 30. TrackMaven recommends nine hashtags for maximum engagement. Just make sure you don’t use the same nine hashtags over and over again. Instead, group your go-to hashtags by category so you can quickly add a few relevant hashtags to each post.
With Buffer Hashtag Manager, you can create and save groups of hashtags. Then, you can select from your pre-saved groups and add hashtags to your scheduled Instagram posts.
Hashtag Manager helps you build a library of hashtag groups so you can get more reach for every Instagram post.9. Engage with your audience
Engagement is crucial for growth on Instagram.
Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in a conversation.
Keep in mind that just because someone sees your content, that doesn’t mean they currently follow you. If you have a chance to interact with a potential follower, you should take it. Every comment is an opportunity to gain a new follower (or keep a current one), so make sure you respond to each comment you receive. If your hands are already cramping at the thought of tapping away on your phone, don’t worry. With the Buffer Engage tool, you can reply to comments from your desktop.
But don’t just wait for your followers to start the conversation. Create engagement opportunities. Use Instagram stickers such as open-ended questions and polls in Instagram Stories. Ask questions in your photo captions. Encourage people to tag friends in the comments with prompts such as “Tag your BFF who you’d invite on this cruise!” or “Tag your wine-loving friend who you’d do this wine tasting with.
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Need more ideas? Take a look at our Instagram engagement tips to learn how to get more followers on Instagram by increasing engagement.
10. Collaborate with others
Another great way to gain Instagram followers is to collaborate with others through partnerships or influencer campaigns.
Our brand spotlight with Blume is a great example. Blume gets access to Buffer’s followers through the original Instagram Story and the accompanying Highlights. Meanwhile, Blume will share the spotlight with their fans, which brings their audience to Buffer. It’s a win-win.
Instagram Highlights spotlight featuring Janice Ayan of BlumeInfluencer marketing is another way to grow your Instagram following. If you have the budget, you can pay content creators to promote your brand. But if you’re hoping to keep it simple (and low-budget), micro-influencers (1,000–10,000 followers) can be very impactful. In fact, content from micro-influencers has higher engagement rates than content from larger accounts.
You can seek out micro-influencers to set up collaborations or simply re-share user-generated content (UGC).
Remember those branded hashtags we talked about in Section 1: Optimize your bio? One tap on your branded hashtag, and you’ll have an entire catalog of content to choose from.
When we first launched Buffer’s Instagram, we encouraged fans to use #BufferStories and #BufferCommunity. We used those hashtags to find and re-share user-generated content. Within one year, we increased our Instagram followers from 4,250 to 21,000.
We discovered Jon Woon through our branded hashtag and re-shared the content on our own account (with permission of the original creator).Why is UGC so popular? "It relays authentic experiences about a brand’s products or services from previous customers, which boosts brand credibility," says Ramon Berrios of Trend.
Collaborations are also a chance to show off your values and personality through association. The businesses and people you align with and support say a lot about your own brand.
Partnerships can be especially powerful for local businesses, too. Consider partnering with your neighbors so you can reach a hyper-targeted audience.
Make it easy for people to find your Instagram. No one should have to hunt through pages of your website to find your Instagram profile.
We use our website footer to link to Buffer's social accounts.Add your Instagram account link to:
- Email footers
- Your website’s footer and/or sidebar
- Bios on other social media platforms
- Social media posts from team members
12. Analyze your results
One way to figure out how to get more followers on Instagram is to look into what your current fans respond to. You can monitor several Instagram metrics directly in the app with Instagram Insights or through third-party analytics tools such as Buffer.
Don’t obsess over vanity metrics such as likes and comments. Instead, think about what the metrics tell you. For example, if you’re testing out a new hashtag, metrics such as new followers and reach will tell you more about the value of that hashtag than likes from your current followers will.
However, if you’re experimenting with different posting times, impressions can give you an idea of when your content is most likely to be seen. Your end goal will determine which metrics matter the most.
Watch for trends. Does a specific type of image get more impressions or engagement? Post more of those images and see how your followers respond. Do certain hashtags result in more likes from people who don’t follow you? Use those hashtags more often and keep an eye on new followers.
Read our Instagram Analytics guide to learn more about Instagram metrics and how to use them to fuel your marketing strategy.
How do you manage your Instagram marketing?
If you want steady Instagram growth, you have to give your target audience quality content on a regular basis. While piecemeal social media is fine for personal accounts, businesses need to be more strategic.
All of the tactics we covered will help you gain more Instagram followers, but they’re not boxes you can check off once. Staying on top of your social media content strategy is crucial.
It takes time to plan and schedule posts. And managing engagement can be a challenge as well. With Buffer, you can manage every aspect of your Instagram marketing strategy, from scheduling through analytics, right in one platform. Get started for free.
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How to get followers in 2022 on Instagram: from 0 to 10,000
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As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages.
But nothing is impossible. We have compiled 14 tips for you to help you grow your profile from scratch within a year.
#1 Join mutual PR groups / Liketme
How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.
It works like this. A group of participants is recruited, after which everyone sends a link to their post. All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.
Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page. And to keep the attention of new subscribers, you should also subscribe to them.
This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.
#2 Repost someone else's content
To promote his store, Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to repost other people's content.
One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time. But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.
Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier?
What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement. This is the simplest and most effective strategy for beginners.
#3 Ask followers to share photos
It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile.
If you post content with your customers, it will increase your social security and credibility.
If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers. Such accounts have a much lower cost of advertising and a more engaged audience.
You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.
If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free.
#4 Create a consistent style and stick to it
Yes, sounds like " blah blah blah " . Let's figure it out.
Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.
Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts.
Sticking to a single style or theme is more than a branding game. We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.
By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.
#5 Use hashtags
Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!
Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.
Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.
Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach.
If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.
#6 Use location tags
Increase your reach with « Location Tags » , it indicates the city or place where the video or image was taken.
If your business is in a specific city, you can use these geotags to make it easier for people to find and follow your Instagram account.
Locations have their own feed, stories and hashtags - use this sticker and your content will be automatically added there.
#7 Start blogging
Do you have a blog? Start running it on Hashtap or Yandex.Zen.
You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post. The more people who read your blog, the more likely they are to go to your social media pages and follow.
This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.
#8 Follow competitors' followers
To promote your account, you need to find people who follow your competitors' pages.
Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them.
It's best to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.
#9 Work with bloggers
Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.
But when choosing a blogger, carefully study his profile, exclude cheating subscribers. Sign an agreement so that the blogger cannot use bots.
Due to the rapid influx of fake followers, you can get your account banned. You do not want this?
#10 Giveaways
Giveaways are another effective way to promote your account.
If the draw is published on the site, you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.
If you don't have many subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks.
If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.
Is your goal to promote your account? Then this strategy is for you if increasing sales is not.
#11 Collaboration with other brands
While you are at the start of your page promotion, collaboration with other brands is a quick way to build a target subscriber base.
You just repost and tag each other's profile.
You don't have to do anything but repost. New subscribers will write to you first.
#12 Instagram Tips/Guide
Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.
There are 3 guide formats available:
- Places - collections of interesting places, objects, etc. in your city or some other city.
- Products - collections of products that you sell on your Instagram.
- Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.
If you have interesting and useful tips, they will be shared with them. This will increase your engagement and reach, and with them the number of subscribers.
#13 Use Instagram analytics
« Embedded » Instagram analytics gives incomplete information about your followers.
Connect third-party analytics services to get more data. Many of these services are free.
Best free analytics services for Instagram:
- Sprout Social
- DataFan
- Popsters
- Live Dune
All these services collect highly informative statistics on subscribers and your content. To figure out your target audience, analyze metrics such as engagement rate, number of new followers, unsubscribers, and inactive accounts. Use this data to better understand your audience.
A very loose translation and adaptation of an article from the Oberlo blog.
Christina
Kerbs
Yandex.Direct and Google Ads certified specialist. Knows everything about medical marketing and coffee varieties.
from 0 to 10,000
Content
- How to increase the number of followers on Instagram: from 0 to 10,000
- 0152
- Ask your customers review
- Observe the unified style of posts of posts
- Ignore the rules regarding the hashtags
- Broadopage on your blog
- Subscribe to your competitors
- Employment with popular media
- How to attract the attention of the target audience to your project
- Give gifts
- Collaborate with other businesses
- Top 5 books on Instagram
- How to get followers on Instagram: tips from three influential bloggers
- Conclusion
How to increase the number of followers on Instagram: from 0 to 10,000
How to get followers on Instagram? When your journey on Instagram is just beginning, it's quite interesting to guess and anticipate how many followers your new account will eventually gain.
However, the bitter truth is that your first 10,000 subscribers will be the hardest to get. Why? Because no one knows you yet. You just have to prove yourself as a brand or influencer However, this does not mean that it is impossible to become popular. Follow this guide and by the way, we also recommend that you study our article: 21 tips for promoting on Instagram. And you will learn how to get your first 10,000 followers on Instagram in just six months and start making money on Instagram.
[message type="offtop"]Promote Instagram on autopilot with the Zengram app[/message]
Instagram, a product of Meta, which is recognized as an extremist organization in Russia
Join thematic self-help groups
For beginners, this tactic is ideal. Most likely, many are familiar with the most recently created Instagram accounts, which were able to gain followers literally before our eyes. What did they do for this? They joined self-help communities.
Although at first it may seem that it is better to join large communities, the best and most useful option is to stick to your niche. Fortunately, you can find groups of almost any subject: wedding, travel, appearance, fashion and much more.
In such groups, you can get followers and likes from accounts with similar interests and focus. However, if you are serious about getting attention, you should also follow other accounts, like and engage with other followers in every possible way.
There are cases when in just a couple of weeks completely new accounts managed to gain 2000 new subscribers.
Yes, it's unlikely to help with sales. However, this method allows you to get the first subscribers. Still, a few hundred or even thousands of subscribers are more trustworthy than just 38. For beginners, the path is ideal. Therefore, this strategy is more short-term and is designed for the first few weeks of promotion.
[message type="offtop"] Stories used to be a surprise, but now you can't do without them.
However, few people know about the story function, what I talk about in this video:[/message] Make reposts
When I created the Instagram account of my store, my whole publishing strategy consisted of only one thing - reposting someone else's content. The only way to do it legally and not be considered a shameless thief is to indicate the original owner of the image in the description of the post. By the way, Instagram recently made an innovation: now you need to ask permission to post someone else's content.
Try THIS is the most effective way to advertise a Telegram channel
At the very beginning, I took screenshots and added them to my instagram. But what really made my page take off was the Repost app. It allowed me to repost video content. One of the biggest boosts to the account was the repost of the video, which received over 52,000 views, over 1,200 comments, and 9,100 likes. Although then 10,000 people did not subscribe to me.
Why did I post someone else's content on Instagram instead of my own?
Because it's easier. In addition, videos and photos taken by me will never be as good as someone else's. Well, at least I'm being honest!
How did I understand what exactly needed to be reposted? I analyzed the numbers.
I became quite an active user and studied the lists of hashtags I selected. I tried to find the most effective posts that were published by ordinary people, and not by large communities and competitors. After that, I studied video and photo content, analyzing what had the biggest response. If I felt like reposting someone else's post, I did it. If you are just a student in the science of recruiting subscribers, this path can be a good start - it is easy to learn and gives a good return.
[message type="offtop"] How to keep attention with super intonation and particles of speech (Unique discovery 2021) (Video). Link. [/message]
Promote your account on popular sites
To significantly speed up promotion, you need to find access to a huge audience.
An example is articles on vc.ru. One of the vc.ru participants published an article about how she promoted her personal brand on Instagram. Perhaps it was this article that helped her attract more subscribers. vc.ru and similar sites have a community section where everyone can post their own content. However, to gain views and trust, you will have to work hard.
Sites like vc.ru not your option? This is great. Look towards tools like the foreign HARO, in Russia there is an analogue, the Pressfeed journalistic query service. Its participants receive email offers three times a day from journalists who need content and expert opinion for their stories. Most of them post a link to your website and social media account. Thus, you can kill two birds with one stone.
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Get free :
- How Mitroshina gained 1 million subscribers: https://vk.cc/aqGQXJ
- 9 ways to kill your instagram: https://vk.cc/aqGQXJ
- 3 foreign bloggers tell how to run Instagram to be different from others: https://vk.
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Ask your customers for feedback
When you're at the beginning of your journey, gaining followers on Instagram will be much easier if you post customer feedback photos. For what? It's a social proof tool.
If you haven't had any clients yet, seek help from influential accounts in your niche with below 5000 followers. Yes, this number is not too high. However, influential companies with a small number of followers will not refuse to monetize their pages and will be ready to take a photo with your products at a significantly lower rate. In addition, it is possible to offer them an affiliate agreement, according to which they will receive a commission from each sale through a referral link.
If your company has already had several sales, contact customers and offer them a gift or cash reward for a quality photo of the purchased product. Of course, you don't have to do this all the time. However, in the short term, this may contribute to growth.
As more customers see photos and reviews from other buyers on your Instagram account, they will naturally start tagging you when they purchase something. And if you comment on their message, repost and even subscribe, most likely, sooner or later they will return for a second purchase. 9[/message] Instagram promotion guides and more. But the fact is that he is not so “empty”. And here's why: people rarely follow because of the content you've already posted. They subscribe for future content. Expecting at the same time that it will be similar to the past.
Example: You have a corgi fan page. Every day you post cute pictures and videos of these dogs. When someone follows you, he expects to continue to receive posts from Corgi in the feed. You are being followed with the expectation that you will always post the same type of content.
Keeping a consistent style or theme is not just some branding manipulation. This is the creation of a thematic and reliable blog that existing and potential subscribers can count on.
They signed up because they want to see the same content. If you manage to embody this idea in every post, the speed of development of your Instagram account will increase significantly. Scheduling posts is convenient with Zengram's simple service, where you can plan for several hundred posts and see how your view will look after publication.
Ignore the hashtag rules
Many experts will advise you to use no more than 5 or 11 hashtags per post. Some will name other arbitrary numbers. When I developed my store account, I ignored their advice. And nothing bad happened.
I just copied and pasted the list of hashtags from my phone. Sometimes I experimented and tried different hashtags. But in the end, I understood which ones worked best. As a result, I still came to the maximum number of hashtags: 30. This is a magic number.
In general, all these hashtags are added to the first comment. However, with the development of the account, this first comment goes out of sight - because everyone is too busy tagging their friend in the post.
Of course, when you first start out, people can see them. But if the goal is to increase the visibility of an Instagram account, the easiest way to achieve it is to add more hashtags. As you get more and more followers, your posts will start to rank higher. And this is where “extra” hashtags come in very handy.
If you have a specific niche, then the hashtags should correspond to it. This will increase the likelihood that your post will be found by the right audience. So avoid generic hashtags like #love and #nature if you're selling jigsaws, for example.
Broadcast Instagram posts to your blog
If you have a personal or business blog, you can post your Instagram posts there.
Let's say you run a fashion blog. A style tips article might include Instagram photos of you showing off your layered outfits or trendy looks. Inserting a post from Instagram to the site allows a special function built into Instagram messages. At the bottom of the comments, click on the ".
.." icon and select "Copy link". This link is then inserted into the relevant blog section. Over time, the number of visitors to your site will increase. And for sure, when they see such an “insert”, some of them will want to go to your Instagram.
True, this is more of a long-term game. Especially if you don't get any traffic today. However, do not miss the opportunity to increase your visibility over time.
Follow users who follow your competitors
To increase your following, study your competitors' followers. To get started, make a list of your main competitors in the fight for customer attention. Write them down. Then look at their posts to see who is commenting on their content. Follow these commenters and generally be active towards them. To automate the routine actions of a subscription and other activities, the Zengram service is perfect.
Keep in mind that when choosing competitors, it is better to give preference to smaller brands. Why? Because big brands tend to have a more loyal audience.
And if you're trying to get the attention of people who comment on Sephora as a makeup brush salesman for an obscure brand, you're probably going to fail. This is not your target audience. Perhaps you will be interested
1 of 14
However, if a competitor has about 100,000 subscribers, they most likely do not have this loyalty.
When commenting on messages from potential customers, try not to frighten them away with advertising. And also do not write the same thing to all people. Be natural. And if in the comments a person asks you about something, give an answer. You can study the comments of others and use them as a guide.
By interacting with people, you increase the chance of getting more additional subscribers.
Collaborate with popular media personalities
Another way to increase the number of followers is to order advertising from a popular Instagram character with a large number of followers. Or an influencer.
If the followers of such a character are loyal to him, they can listen to his words and follow you.
And maybe even make a couple of purchases. Be sure to conclude an agreement that will prohibit sending you fake traffic. Once we faced a similar situation and as a result, instead of live subscribers, we got 2000 dead souls. It was obvious that they were bots. It is worth noting that for a large influx of fake followers, your account may be blocked.
If you're looking for a more effective approach to attract new clients, ask an influencer to participate in your stories. So, to see the story, people will move to you. However, care must be taken to ensure that the audience is warned about this event in advance - preferably several days in advance.
How to attract the attention of the target audience to your project
Instapromo.pro, a powerful platform for promoting profiles on Instagram and Tik Tok, will solve the problem. This is NOT a cheat service. It allows you to attract a lively and interested audience and offers ways to interact with them, based on the specifics of your project.
- Functionality
- Massliking
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- Search target audience by competitors/hashtags/geo
- Delayed posting
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- Autorun tasks
Want to spend less time developing a project while increasing efficiency? Leave most of the routine business development work to this service - it will handle it with a bang, try it - instapromo.pro
Give gifts
If you run sales on your Instagram from time to time and don't have too many followers, then you have a chance to increase their number, for example, a quiz can help you quickly gain followers on Instagram. However, if on your site you give gifts or discounts in exchange for a subscription to your account on Instagram and other social networks, then the reach and the number of subscribers will be much larger. By the way, now it is very important to monitor the reach, read the article about this: how to increase reach and engagement: 5 life hacks.
If the traffic on the site is very small, then information about the sale can be placed in groups and publics in other social networks. Or blogs.
When I first started learning marketing, I turned to bloggers for help. In exchange for review posts, I sent them free products. Most agreed to such cooperation, although some asked for monetary payment. In short, a blogger posts a review article on a particular product, filled with photos and a demonstration of personal experience. At the end, the audience is invited to win this product for free by simply following you on social media. As a result, we get hundreds of new subscribers. This is a great way to gain followers if you don't have a regular audience yet or it's too small.
When you are just starting out, this method can be a great help in promoting your Instagram account. However, as you gain more subscribers, you should not resort to this practice too often. Otherwise, you risk getting the wrong audience. If the main goal is sales, giving gifts does not always contribute to its achievement.
If the goal is a quick set of live subscribers, feel free to use this method. Collaborate with other businesses
Once a brand reposted one of my photos. Since that brand had almost 300 thousand followers, some of them went to my account and ended up following. I didn't have to do anything other than work directly on the content. I didn’t even have to look for new subscribers on my own. And this case was not the only one. So cooperation with other companies is beneficial.
Top 5 Instagram books
- Instagram administrator. Earning guide. Authors: Evgeny Kozlov, Dmitry Kudryashov. The book is a bestseller and bestseller. Rating per liter: 4.46.
- The Instagram Phenomenon 2.0. All new chips. Author: Lyubov Soboleva with over 500,000 followers on Instagram. Book rating per liter: 4.23.
- How to promote a blog on Instagram: life hacks, trends, life. Author: Aliona Hilt, the number of her followers on Instagram is more than 650,000.
Book rating: 4.08. - Pop Art Marketing: Insta Literacy and Content Strategy. Author: Lilia Nilova. She has 480,000 followers on Instagram. Rating: 3.95.
- Instagram: I want likes and followers. Author: Indi Gogokhia. From blogger to business. Practical tips on how to make money on Instagram. Rating: 3.69.
How to get Instagram followers: tips from three influential bloggers
Juanica Dildy is the founder of the popular website The Ladypreneur. Her Instagram account has gained over 16.1k followers. Here is her advice on how to gain followers on Instagram:
How did you get over 16,000 subscribers? What's the secret?
Interaction with people is extremely important. It's important to let your fans know that they are as valuable to you as you are to them. To increase the degree of interaction, you need to select hashtags that are successful and attractive to subscribers, look for ones that stand out from other users, like and respond to comments.
Thus, you will arouse more interest among subscribers, they will follow your page and tag their friends in your posts. Do you use applications to increase the number of subscribers?
First used tools like Instagress. They were very helpful at first. However, with the advent of targeting and sponsored content, they are no longer needed.
What advice would you give to the question of how to get followers on Instagram?
Post, post and post! The more users see your content, the more people will get to know your brand, love it, subscribe and share it with others. The more you post, the more exposure you get.
Imagine that you are awakened in the middle of the night by a noise in the kitchen. You run there and suddenly you see Oprah Winfrey drinking coffee. Why don't most people call the police? Because they've seen her so many times, they feel like they know her. It is this effect that provides persistent content.
If you were asked to name something that you do differently from other Instagrammers, what would it be?
My account encourages, inspires and, most importantly, informs. It is attractive to both popular media faces and ordinary people.
Talia Koren is a lunchtime mastermind with an astonishing 114k followers following. We asked her what's the best way to get Instagram followers - here's what she told us:
What helped you gain six-figure followers?
I listen to my audience and give them what they ask for. I invest effort, attention and time in them, and then they return them to me. Also, consistency helped me. Every day I post valuable meaningful content that not only tells something, but also helps. Finally, I pay close attention to platform innovations. Using new features and understanding algorithm changes has also helped me grow.
Did you use any tools to increase the number of subscribers?
No, I don't use any tools other than Instagram's internal analytics.
She is great. Analytics are important because they help you understand what works and what doesn't. If you know the statistics, you will have no problem getting followers on Instagram quickly and a lot. To gain followers on Instagram, what is the first thing you need to focus on?
When you start with 0 or less than 1000 people, don't pay attention to the number. Still, the process will be slow. Instead, focus on ways to improve contact with users, think about how to become useful to them and get them talking about you.
What do you think makes you different from other bloggers?
Well, my blog isn't that different from the others. However, I don't post selfies. And it's not about me, but about my audience. I also often use stories, my subscribers really like it.
Gracie Prichod is an Instagram influencer, her Instagram has grown to an impressive 41.3k. We asked her for her advice on how to get a lot of Instagram followers, here's what she said:
What did you do to get over 40,000 followers on Instagram?
I devote a lot of time to communicating with subscribers.
Not only within the platform, but also via email, Facebook and Pinterest. Every week I take the time to reply with as many followers as I can. Thanks to the partnership strategy, I have been able to collaborate with many bloggers and brands that I feel are on the same wavelength as my own brand. What has been the biggest influence on your subscriber growth?
I put a lot of effort into creating and maintaining the authenticity of my account. I try to create the most sincere relationship with subscribers. Therefore, for example, I undertake advertising only those companies and products in which I myself believe. After five years of running an Instagram account, it became clear to me how to choose the right brands that best suit my focus and style, as well as companies that my followers like. This led to success.
If you are asked how to get a lot of followers, what would you recommend?
Be yourself and try not to give up.
The development of an Instagram account took me years of intensive work. If you are able to consistently broadcast your brand image and stay true to yourself, your followers will notice and appreciate it. I would also like to give a recommendation not to get upset because of failures at the beginning, because the development of an account really takes a lot of time and requires practice. How does your blog stand out from others?
I try to share my real life with my subscribers. And although a lot of the content I post is sponsored, I strive to post real posts that help my fans to know and understand me. I also try to give them what they ask for. Many bloggers are becoming more businessmen. While blogging is indeed a business, it is important not to lose your authenticity and stay authentic.
Terminal
The most difficult thing in attracting subscribers is the initial stages of recruitment. Once you've crossed the 10,000 subscriber milestone, you'll still need to continue using some or all of the strategies suggested in this article to get past the 100,000 mark.
