How can i stream live on facebook


Facebook Live | Meta for Media

How to go live on Facebook using a phone

Broadcast to your Page, group, profile, or event from anywhere in the world using the Facebook app or the Creator Studio app (both available on iOS and Android).

  1. Navigate to the Page, group, profile or event where you want to publish your live stream.

  2. Tap the Live button at the bottom of the post composer.

  3. Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.

  4. Tap Start Live Video.

  5. Tap Finish when you want to end your broadcast.

Find more information on Live Streaming Best Practices here.

  1. Open the Creator Studio app

  2. Click the pen and paper icon in the top right corner of the Home or Posts tab

  3. Select the "Live" post option

  4. Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.

  5. Tap Start Live Video.

  6. Tap Finish when you want to end your broadcast.

How to go live on Facebook from a computer

When going live from a laptop or desktop computer, you’ll automatically be directed to Live Producer, which is also how you can go live on Facebook using higher-end production equipment and streaming software.

  1. At the top of your News Feed, click What’s on your mind, [Your Name]?

  2. Click the three dots icon then click Live Video and you will automatically be redirected to Live Producer.

  3. Write a description for your live video.

  4. Click Go Live in the bottom left.

Live Interactive Tools

With live interactive tools, you can drive meaningful communication with your audience and have more control over how you engage with your fans. This includes live polls, featured links, live in Stories, live comment moderation, front row, badges and more.

With live polls, effortlessly build polls before a broadcast begins and share them to fans during the broadcast. Receive real time feedback from your audience on important topics and understand what they would like to see next.

With featured links, share multiple third party links to sites you care about during your live broadcast.

With Live in Stories, you can share your live broadcasts directly to Facebook Stories as another way to maximize the reach of your content with your audience.

With live comment moderation, you can manage the conversation around your content. You can also designate a specific viewer to moderate comments on your behalf. Learn more here.

Front row highlights your top fans in a special section of your live broadcast. Front row gives you a chance to see who your most loyal fans are so you can give them a shout out during your live.

Badges help you understand how much your fans are engaging with your content and help your fans feel valued. Fans can earn different badges a number of ways, including sending Stars and tuning into live broadcasts.

Utilize a streaming software

With Live Producer, you have the option to go live using a camera and streaming software, also referred to as encoding software or an encoder. The encoder that's best for you may depend on the type of content you plan to stream. There are several programs to choose from, including free open-source software. Learn more about encoding software options and going live with streaming software.

Use Live Producer

Once you have your encoding software and camera installed, you’re ready to go live using Live Producer.

Learn more about going live

Learn more about how to use Live Producer here. If you’re planning a larger virtual event or show, we also recommend checking out this advanced Facebook Live guide.

How to bring guests into your broadcast

Live With is a co-broadcasting feature that lets you invite multiple guests into your mobile live broadcast. Live With provides a streamlined experience for going live that makes it easy to invite guests and create different types of live broadcasts.

As the host, you can select multiple guests to go live with during a mobile broadcast from your Page or profile (Live With is not available on desktop or in Live Producer at this time).

This Messenger Rooms feature allows you to turn your room into a co-hosted Facebook Live. You can easily go live with up to 50 people to a Facebook Profile, Page, or Group you manage.

Whether you’re hosting a book club, interviewing a panel of experts, teaching a fitness class, or broadcasting with your friends for fun, going live from a room makes it easy to have more interactive broadcasts with audiences of any size.

If you’re using Live Producer, you can bring guests into your broadcast by using platforms like Be.Live, Stage Ten and easylive.io.

Find the partner that is right for you. Video conferencing software providers such as Zoom and BlueJeans also allow you to broadcast live to Facebook with multiple participants.

Learn more about broadcasting Live to Facebook using Zoom and BlueJeans, or ask your video conferencing provider if they support this functionality.

Here are some things to keep in mind before, during and after your stream on Facebook Live.

Online Events

To support creators, small businesses, and other media partners, Facebook offers the option to host an Online or Paid Online* Event with Messenger Rooms, Facebook Live, or other video chatting platforms.

Depending on where you decide to host your event, Online and Paid Online Events* allow you to limit content distribution to those who have registered to attend for free or purchased admission, respectively. You can learn more about Online Events here, as well as explore these lessons for more information on planning and producing an Online Event on Facebook.

To make it easier to discover and join these online events, we have also redesigned the Events bookmark. From here, your audience can quickly find events happening now, as well as discover those based on their interests, allowing them to stay connected with you and other events they care about.

*Paid Online Events are available to a select group of partners at this time. You can learn more here.

Grow and monetize with Facebook Live

To better support our partners, we’re improving the tools that help creators earn money and manage their presence on Facebook. We’re expanding access to fan support products, such as Fan Subscriptions and Stars, as well as offering new ways to monetize video content, including ads in short-form video, ads for live video and new ad experiences. You can learn more here.

Learn to use Facebook Live

Going Live & Paid Online Events on Facebook

Learn how to make connections and create shared experiences on Facebook live video.

Live Monetization

Join us to discover how to take your livestreams to the next level and the monetisation options we have available for your live content.

How to Use Facebook Live Video: A Step-by-Step Guide

Are you on Facebook Live?

If not, what are you waiting for? A clever step-by-step guide that both entertains and educates you? Well, have we got good news for you.

Facebook Live is one of the best ways to connect with your audience and boost your brand’s visibility.

In this post, we’ll teach you how to use Facebook Live video to the best of your advantage. So whether you’re just getting started or looking for tips and tricks, read on!

How to go live on Facebook

15 tips for using Facebook Live

Facebook Live video ideas for business

Other Facebook Live questions

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

How to go live on Facebook

When you broadcast a Facebook Live video, it will appear on your page, group or event and may also show up in the Feed or on Facebook Watch.

When the broadcast is over, you can edit and share a recording of the Live video on your page.

Here’s the step-by-step:

How to go live on Facebook from your phone

There are two ways to go Live on Facebook using the mobile app.

Using the Facebook app:

1. Go to the page, group, personal profile, or event that you would like to stream your video from.

2. Tap “What’s on your mind?” or Create post.

3. Tap Live, located in the list of options.

4. Write a description — this is where you can tag friends, collaborators, or your location. Or, use the widgets at the bottom of the screen to add other elements, like Polls or links. The hamburger button in the bottom right-hand corner will give you an exhaustive list of options. Here, you can also restrict access or crosspost between channels.

5. Tap Start Live Video to begin the live broadcast.

6. When you’re done, tap Finish to end the livestream.

Using the Creator Studio app:

  1. On the Home or Content Library tab, click the compose icon on the top right corner.
  2. Select the option for Live post.
  3. Write a description. (This is where you can tag friends, collaborators, or your location.)
  4. Tap Start Live Video to begin the live broadcast.
  5. When you’re done, tap Finish to end the livestream.

How to go live on Facebook from your computer

You can create Live video content using your computer’s built-in webcam and microphone. You also have the option to connect higher-end production equipment if you’d like.

Take your livestream to the next level with graphics, screen-sharing and more. You can also incorporate streaming software like Streamlabs OBS. (For more information about connecting streaming software, click here.)

Regardless of which tools you use to go Live from your computer, Facebook will first direct you to the Live Producer tool.

Using your built-in webcam:

1. At the top of your newsfeed, click on the Live Video icon beneath the “What’s on your mind?” status field.

2. You’ll be taken to the Live Producer tool, where Facebook will ask you whether to go Live now or set up an event for later. You can choose where to post your stream on the left-hand side.

Then, Facebook may prompt you to use your microphone and camera.

3. Finally, you’ll choose your video source — select Webcam.

4. Look to the left side of the screen under Add Post Details. Here, you can write a description and add an optional title for your live video. You can also tag people or places or choose to raise money with the heart-stamped Donate button.

5. When you’re ready, click the Go Live button on the bottom left of the screen.

Find more details about how to use Live Producer here. Facebook also has advanced tips for planning a larger virtual show or event here, so you can prepare for your bigger shows.

15 tips for using Facebook Live

Now that you’ve mastered the basic skills, it’s time to ramp it up. Use these tips and best practices to grab your audience’s attention.

Plan ahead

When planning your next Facebook Live video, you should start with a purpose. Write down something you’d like to accomplish or the message you want to tell your followers before you go Live.

Once you’ve got a clear goal, write down a few talking points to help you guide the conversation. Your Live video will be smoother if you’ve got a destination in mind.

Be authentic

The unpolished, anything-could-happen nature of Live videos is part of their charm. Embrace this built-in intimacy and authenticity.

Sharing an unfiltered, uncensored view into your life or business helps generate viewer trust. Don’t be afraid to get real! As long as it’s within Facebook’s code of conduct, of course.

Team up with guests

Some of the most engaging Live content involves co-broadcasting: two or more people chatting live.

In these split-screen broadcasts, you can advertise to both your existing audience and your guests’. Just make sure you ask them to promote the broadcast on their channel.

For bigger groups (up to 50 participants!), you can broadcast to Facebook live from Messenger Rooms.

You could also use select streaming software, like Zoom (see above), to co-broadcast.

Source: Paco Ojeda • Coffee & Headlines on Facebook

Build anticipation

There’s nothing worse than an empty audience. So, avoid hearing crickets by building hype!

Start off with teaser posts! Here are a few easy ideas to get you started:

  • Be mysterious. Nothing builds excitement like not knowing what’s coming.
  • Loop in your superfans or email subscribers with insider information.
  • Make it worthwhile by promising a giveaway or a prize at the end of your episode.
  • Count it down.

Facebook also offers the option to subscribe for Live Notifications, ensuring your audience doesn’t miss a moment.

You may also choose to schedule your broadcast one week in advance, which allows your followers to subscribe to reminders, so they don’t miss out.

Learn more about settings for scheduling live video over on Facebook’s Business Help Center.

Test your broadcast privately first

If you’re like us, you need to double-check things before publishing them. You can easily test the waters of your broadcast for some peace of mind beforehand.

Change your privacy settings to “Only Me” to view your Live video stream. You can check your sound, lighting, and angles before anyone sees you.

Invest in quality

Webcams, ring lights, and microphones are much more cost-effective than they used to be. You can get decent-quality tools that won’t break the bank but will make your Live videos that much more enjoyable to watch.

We’ve got a full separate post about social media video specs and how to use them to your advantage.

Tag your collaborators

Everybody likes a tag! Live stream descriptions offer the ability to tag people, Pages or places. Use these to shout out your collaborators or identify your location or business.

Tags help the viewers understand what they’re watching and allow the content to reach audiences outside your own.

Continue offering context

Your superfans might be start-to-finish viewers of your stream, but others will be popping in and out. So, make sure you’re giving new viewers context.

Insert short recaps throughout your broadcast to quickly explain the who, what, where, or why. Stick to the bare minimum for understanding. For example, you can use your guests’ names or occupations regularly.

Captions on your video explaining the context are a pretty fail-safe way to keep people in the know. You can also pin a comment that offers some context or prompts engagement.

Actively engage your viewers

Livestreams allow you to interact with your viewers in real-time.

Chat with your viewers as they log in and reply to comments and questions as they flow through. You can pin comments to the top of the chat as you respond to them.

If you’ve got an active community, a moderator might save your stream. Ask a second person to keep an eye on the chat or filter for the best comments or questions to share, so you can do what you do best — host!

Offer interactive content

Facebook Live viewers are often passive audiences, but the conversation doesn’t have to be a one-way street. Amp it up a notch by promoting interactive content like cooking shows, art tutorials, or workout sessions.

Even if your area of expertise or brand lies outside of it, don’t be afraid to experiment. Take a page out of Alexandria Ocasio-Cortez’s book. She hosts Live political Q&A while she cooks.

Create your own highlight reel

Get creative! You can trim any unnecessary footage and create shorter clips to share on Facebook when the stream is over.

Create your own highlight reel in six easy steps.

  1. To trim a previously live video, go to Creator Studio and then the Content Library.
  2. Click the Posts tab.
  3. Check the box next to the video you want to edit.
  4. Select Edit Post.
  5. Select Trimming or Video Clipping and crop as you like.
  6. Hit Save when done. You’ll find the finished product under the Clips tab.

Produce regularly scheduled programming

If your audience knows you post every Tuesday night, they’ll keep coming back — and the algorithm notices.

Consistency doesn’t have to be boring: keep it fresh with new formats or types of content (see interactive above!). Keep track of what your audience responds to the most.

Host a paid online event

Paid events allow creators to limit content distribution to ticket holders or registered users. Facebook created these events to give small business owners and event producers another revenue stream during the pandemic and has said that they won’t collect “any fees for paid online events purchases until 2023.”

You can learn more about Online Events here.

Add captions

Captions are the easiest way to increase your video reach. With them, you can reach your Deaf and hard-of-hearing audiences and people whose language differs from yours. Plus, many hearing folks who speak your language will still watch your video with the sound off.

Inclusive content is just good content. It increases your reach, shows your audience you see them, and makes the internet a better place.

Get more tips for creating inclusive content on social media here.

Cross-promote your Live content

Spread the word! By advertising your Live stream on your other accounts, you can reach new folks thirsty for more of your content. If you’ve got other channels, it only makes sense to post about your Facebook Live feed on them.

If you can convince others to cross-promote your live content, you’ll see an even more diverse audience at your next showing.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Get the free guide right now!

Facebook Live video ideas for business

Okay! You know how to create, promote, and publish Facebook live videos. Now, we’ll get into the heart and soul of viral videos with these creative Facebook live content ideas.

Tap into trending topics

Are you one of the first people to know about major current events? Can you spot a viral challenge from a mile away? Well, now’s your chance to capitalize on your interests.

Take a cue from the National Guide Dogs Australia (cue hearts melting), who hosted a live puppy stream on National Puppy Day. Think Golden Retriever puppies, a massive ball pit, and nonstop audience engagement.

Source: Guide Dogs Australia on Facebook

Q&As and interviews

The co-broadcast functionality of Facebook Live makes it the ideal format for grilling someone live on the air.

The best part: Take questions from your audience! Letting viewers weigh in can give you endless content and makes your people feel seen.

Football star Mohamed Kallon, for example, did a live Q&A with the Sierra Leone news channel Makoni Times News.

Interview with African Legend and Sierra Leone superstar Mohamed Kallon

Interview with African Legend and Sierra Leone superstar Mohamed Kallon

Posted by Makoni Times News-Sierra Leone on Wednesday, April 13, 2022

Breaking news

Are you in the right place, right time? Hit that Live button and start filming!

Meteorologist Chris Nelson, for example, Live streamed his tornado chasing near Glenmore City, Wisconsin. Though we definitely do not condone chasing tornadoes (Chris, you’re a wild man), his video got over 30k views and likely some traffic to his news page as a result.

Tornado on ground near Humboldt 🌪🌪🌪

Posted by Chris C Nelson Meteorologist on Tuesday, April 12, 2022

Live events and performances

If you can’t be there in person, watching a performance, concert, or competition unfold via Live is the next best thing. Or, if you’re not really into crowds or bathroom line-ups, it could be the best thing.

After all, it’s good enough for Shawn Mendes and friends! Plus, you get an up-close and personal view of the performers.

This goes for conferences, panels, lectures, and workshops, too. If a camera and microphone can capture it, get it up on Live for all to see.

Behind the scenes

People love getting an inside look at what goes on behind the scenes. Give your fans and followers what they want with a Live tour, like the Gwrych Castle one below!

A behind the scenes look at the castle 🏴󠁧󠁢󠁷󠁬󠁳󠁿🏰🏴󠁧󠁢󠁷󠁬󠁳󠁿

Posted by Gwrych Castle on Sunday, April 10, 2022

Product demos, uses, or tutorials

Show off all the features and benefits, or hidden tips and tricks, of your products (or products you love) over Live.

Maybe, like Kristen Hampton, you’ve found a product that makes you laugh, and you want to share it with your followers. We get it: If we found a rapping, pooping Easter chicken toy, we’d want to show the world too.

Product testing TWO things! A rapping Easter chicken that poops eggs, and the Egg Mazing egg decorator. Join us for this special Easter PTT double header! 🐣

Posted by Kristen Hampton Good News on Tuesday, April 12, 2022

Product launches

Are you about to drop the hottest product of the year?

It’s the perfect content to build excitement around. Amp up your audience with teaser posts, then do a dramatic unveiling over Facebook Live!

Collaborate with an influencer

Have an influencer you like? Team up with one to give your community some variety and boost your video attendance. Take a page out of Who What Wear’s book and use your platform to give them a voice.

A Whole Dang Day with Leslie Grace

So what does a typical day look like for a 3-time Latin Grammy and Latin Billboard nominee? Leslie Grace, who also stars in the upcoming film, In The Heights, takes us along to find out. Check out her latest single "Conga" out now. #AWholeDangDay

Posted by Who What Wear on Monday, February 1, 2021

Live Shopping

If you’re on Facebook Shops (if not, here’s how), you can make a product playlist in Commerce Manager to showcase your items. If you don’t plan to have a Facebook Shop, don’t worry — you can still show off your goods, just without the product playlist.

It can be a pretty lucrative strategy — 47% of online shoppers said they would buy products directly from live videos.

In your product playlist, you’ll create a collection of products to feature during your Live stream. Here, you can tag and link products to your eCommerce store. Then boom! You’re set.

Learn more about creating a Live Shopping experience here.

Source: Facebook

Use your stream to speak out on your values

When you’re selling something — your brand, your products, your services or even just your content — people want to know they’re giving their money, time, and attention to someone with the same values.

Over half (56%) of global consumers have said it’s important to them that the “brands they buy from support the same values they believe in.”

Use your Live stream to talk about the things that matter to you. Don’t be worried you’re going to lose followers for speaking out, either. An audience that aligns with you will be more loyal than the general masses.

Ben & Jerry’s, for example, may be an ice cream company, but these folks aren’t afraid to get spicy. They’re unapologetically vocal on their social platforms and have gained a loyal following.

Source: Ben & Jerry’s Facebook

End with a CTA

Finish up your Live stream with a strong call to action (CTA). An effective CTA tells your audience what their next step should be after finishing up.

It could be attending your next Live stream, plugging a product, or asking viewers to like your Facebook page or content.

Find tips for writing an effective call to action here.

Other Facebook Live questions

How does the Facebook algorithm treat Facebook Live video?

The short answer: Facebook’s algorithm loves Facebook Live video.

According to Facebook’s most recent explanation of how its algorithm works, “the system determines which posts show up in your News Feed, and in what order, by predicting what you’re most likely to be interested in or engage with.

Video content — especially Facebook Live streams — drives higher engagement, interest, and interactions than other content. It’s a pretty safe bet this is where you should focus.

Now, if you’re really looking to up your algorithm game, this resource for the algorithm on Facebook is your new best friend.

How long can Facebook Live videos be?

The Live stream time limit on your computer, streaming software, or from your mobile is 8 hours.

Unfortunately for all you Chatty Kathys out there, after 8 hours, your stream will automatically turn off.

How to connect Zoom to Facebook Live

To use Facebook Live for Zoom meetings for all members of your organization, follow these four steps:

  1. Sign in to the Zoom web portal as an administrator. You’ll need the privilege to edit account settings.
  2. Hit Account Management and then select Account Settings.
  3. Under the Meeting tab (located in the In Meeting (Advanced) section), enable Allow livestreaming of meetings, check the Facebook option, and click Save.
  4. If you’re making this setting mandatory for all users in your account, click the lock icon.

If you’re just trying to enable live streaming meetings that you host on Facebook, you don’t have to be an administrator.

  1. Sign in to the Zoom web portal.
  2. Click Settings.
  3. On the Meeting tab under the In Meeting (Advanced) section, enable Allow livestreaming of meetings, check the Facebook option, and click Save.

Zoom says, “If the option is grayed out, it has been locked at either the group or account level, and you will need to contact your Zoom administrator to make changes.”

If you’re looking to host webinars, groups, or need to troubleshoot, head to the Zoom website.

How to share screen on Facebook Live

In order to share your screen with viewers during a Live broadcast, you need to go Live using your camera.

  1. Go to Live Producer.
  2. Choose Use Camera.
  3. Go to the Setup menu and choose Start Screen Share.
  4. Select the content you’d like to share.
  5. Click Share.
  6. Click Go Live.
  7. To stop sharing your screen, click Stop Sharing Screen.

How to save Facebook Live videos

After your live broadcast, you’ll be shown a screen that enables you to post it to your page. Here, you can tap the download button to save the video to your camera roll.

Congratulations! You are officially a Facebook Live aficionado.

Want to go even further with your livestream mastery? Head on over to our Instagram Live how-to guide next.

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How to stream on Facebook | Articles

Facebook Live is a great way to keep in touch with friends, family, customers and clients. In this article, we'll show you how to live stream on Facebook using a browser, mobile device, and live streaming software and hardware encoders.

Facebook's huge reach makes it impossible to ignore it as a platform to promote your business or project. But keep in mind that Facebook is first and foremost a social network. If your goal is to reach a new audience, streaming to YouTube (or better yet, multiple platforms) is your best bet. But there's nothing better than Facebook when it comes to the people you're already connected to: existing customers or customers, your local community, interest groups, and so on.

Four ways to live stream on Facebook

You can stream on Facebook via:

  • Web browser
  • Mobile device
  • Software encoder
  • Hardware encoder

Which option to use depends on your goals. The web, mobile device, or streaming software will probably suit most general streamers, while gamers will want to choose a software or hardware encoder. Consider a hardware encoder, especially if you're making broadcasts for your business or want to make broadcasts your business. Businesses should consider paid business streaming platforms to access advanced features related to monetization, analytics, and lead generation.

Please note that Facebook sets a live broadcast time limit of eight hours when streaming through a computer, software or hardware encoder, and four hours for streaming from a mobile device.

Important: RTMP or RTMPS

If you plan to broadcast via a software or hardware encoder, make sure the application or device you choose supports real-time secure messaging (RTMPS) streaming. Don't confuse this with the Real Time Messaging Protocol (RTMP) without the "S". Many encoders are capable of streaming with RTMP, but not all support RTMPS.

This distinction is important if you plan to stream on Facebook. Facebook Live switched to RTMPS in mid-2019 to better protect user broadcasts from cyber threats. Unlike YouTube, which still allows RTMP streaming, Facebook is RTMPS only. (Our Webcaster X2 supports both RTMP and RTMPS streaming.)

How to Stream to Facebook: Web Browser

One of the easiest ways to live stream to Facebook, right from your web browser, using the built-in or external USB webcams. A webcam is enough for you if your only goal is to share your thoughts and interact with the audience in real time. You can also broadcast through a web browser using higher quality equipment such as a digital video camera or digital SLR. To do this, you will need a USB capture card to transfer the video signal to your computer. Facebook can then recognize the camera as if it were a Plug-and-Play webcam.

The process of broadcasting to Facebook through a web browser is as follows:

  1. Log in to your Facebook account and access Facebook Live from:
  • Your News Feed - Click on the three dots at the far end of your mailbox and select "Live Video" from the list.
  • Your Facebook Page - Click the "Live" button in the "Create" box below the banner.
  • If required, grant Facebook and your browser any permissions necessary for live streaming (such as access to the camera and microphone).
  • Make sure "Camera" is selected at the top (this will be the default).
  • Confirm where you want to share your live broadcast (in the feed, in a group, within an event, or on your page).
  • On the Publish tab, enter a description for your broadcast, give it a title, add content tags to help users find it, and decide if you want to cross-post to any Facebook group you're a member of (and that allows members to share live videos).
  • Select the camera and microphone from the drop-down menus (if they are not the default devices).
  • Click the Interactive tab at the top of the panel and decide if you want to use any of these features (tickets, events, surveys).
  • Click Start Broadcast.
  • That's it. Don't forget to click "End Broadcast" when you're done. Facebook will post the post to your feed shortly. Thus, viewers who missed the broadcast will be able to watch it. You can prevent this by clicking "Delete Video" on the logout screen.

    You can view and manage all current, scheduled and past live videos by selecting Publish Tools from the top navigation bar and then Creator Studio from the menu on the right (under Tools).

    How to Stream on Facebook: Mobile

    instant audience engagement and dynamic events where freedom of movement is the key to a compelling webcast.

    Live streaming to Facebook from a mobile device is extremely easy:

    1. Open the Facebook app, log into your account and access Facebook Live from:
    • of your newsfeed - the "Live broadcast" button below the text field.
    • Your Facebook page - click "Publish" under the banner and select "Live" from the list.
  • Provide the permissions required for live streaming (camera, microphone).
  • If you accessed Facebook Live from a feed instead of a page, set your audience (Public, Friends, Specific Friends, Friends of Friends) by clicking the down arrow next to the To: field in the upper left corner of the screen.
  • Click on the text box at the bottom of the screen and add a description, mark a location, etc.
  • Click on Start Broadcasting.
  • You are now ready to stream without limits, except for the four-hour limit for mobile devices. There are many interesting options (filters, masks, etc.) that can be accessed via the icons on either side of the Start Broadcasting button. They're fun to play with, especially on social media, but if you don't want to add visuals to your stream, make sure you don't have any of these options checked beforehand.

    When you're done, click Done in the bottom right corner of the screen. Decide if you want to post the replay to your feed. Click "Share" in the lower right corner of the screen, or "Delete" right next to it. If you want to edit posts, the easiest way is through Facebook Creator Studio in the browser.

    How to Stream on Facebook: Software Encoder

    Live streaming software is a good choice if you want to share your screen (e.g. to stream gameplay), get access to additional features such as captioning in real-time and overlay, or use multiple cameras. Open Broadcaster Software (OBS), XSplit, and Wirecast are just a few of the options.

    Any streaming software should automatically detect any USB cameras connected to your computer. You can also transfer non-USB video to your computer via a USB capture card. Streaming software recognizes the camera as a USB video (UVC) class device.

    The exact process of live streaming to Facebook with a software encoder will depend on the software you use, but it should look something like this:

    1. Download and install your preferred streaming software.
    2. Log in to your Facebook account and access Facebook Live from:
    • Your News Feed - Click on the three dots at the far end of your mailbox and select "Live" from the list.
    • Your Facebook Page - Click the "Live" button in the "Create" box below the banner.
  • Click Connect at the top of the window.
  • Confirm where you want to share your live broadcast (in the feed, in a group, within an event, or on your page).
  • On the Publish tab, enter a description for your broadcast, give it a title, add content tags to help users find it, and decide if you want to cross-post to any Facebook group you're a member of (and that allows members to share live videos).
  • Enter the "Settings" tab of the panel on the right side of the screen and configure it according to your preferences. (Hover over the icon to the right of any of these options to learn more about it.)
  • Click the Interactive tab at the top of the panel and decide if you want to use any of these features (tickets, events, surveys).
  • Decide if you want to broadcast now or schedule an event for later.
    • To schedule an event for later, click the "Schedule" button at the bottom of the "Settings" panel, select the start time for the live broadcast, upload an intro, add a description, and click "Schedule" in the lower right corner of the window.
  • Copy the "Stream Key" from the main Facebook Live window. (Keep this character string secret.)
  • Open your streaming software and paste the "Stream Key" and, if necessary, the "Server URL" from Facebook into the appropriate fields. You will probably find them in the settings menu; refer to the user documentation for the program you are using if you are not sure where to look.
    • If a server URL is required, on Facebook click the "Ingest URLs" button next to the "Server URL" field in the main window. Let the Facebook Live Ingests tool work to find the fastest direct ingest server URLs for your network. Copy the URL of the server with the fastest TCP round-trip time (in milliseconds) and paste it into the Server URL field in your streaming software.
  • If you're ready to start streaming right now, start streaming with your streaming software. Back on Facebook, make sure the live video preview looks good, then click the "Go Live" button in the bottom right corner.
  • If you have scheduled Facebook Live at a later date, open your streaming programs before the scheduled time and turn on streaming.
  • Don't forget to click End Stream when you're done. Facebook will post the post to your feed shortly. Thus, viewers who missed the broadcast will be able to watch it. You can prevent this by clicking "Delete Video" on the logout screen.

    How to stream on Facebook: Hardware encoder

    What is a hardware encoder?

    Hardware encoder or encoder is a device specifically designed for capturing, recording and streaming video.

    Live streaming to Facebook with a hardware encoder offers several advantages over using a web browser or mobile device. These advantages make hardware encoders the best option for companies filming high-stakes tournaments (eg concerts, sports) and those who want to enhance the look and feel of their live broadcasts. Streaming live to Facebook via a hardware encoder may seem complicated, but the benefits of using it more than make up for the time it takes to learn.

    In essence, hardware encoders make it easy to create high-quality multi-camera broadcasts that are sure to impress and engage your audience. How? Flexibility is one of the main benefits. Many hardware encoders include multiple video and professional audio inputs, allowing you to connect and stream video from HDMI and SDI cameras, laptops, tablets, XLR or TRS microphones, and more. And as dedicated devices, hardware encoders often perform better than software encoders. After all, software encoders must share resources with your computer's operating system and other active processes.

    There is a wide variety of streaming hardware on the market, making it impossible to write a comprehensive guide to setting up hardware encoders to work with Facebook. For this reason, we will look at how to stream to Facebook using our Webcaster X2 encoder.

    Stream to Facebook using Webcaster X2

    For detailed instructions on how to stream to Facebook using Webcaster X2, see our step-by-step user manual. And here we give an abbreviated version:

    1. Double-click the power button on the side of the Webcaster X2 until you see the Facebook logo on the front screen of the device.
    2. Log in to your Facebook account in a web browser. On another tab, go to facebook.com/device.
    3. Enter the code that appears on the Webcaster X2 front screen and click Continue.
    4. In the pop-up window, click OK to allow Webcaster X2 to access your name and profile.
    5. Select the privacy settings for the Webcaster X2 video in your feed. Click OK.
    6. Authorize the publication on pages and groups that you manage. Click OK.
    7. Press the Webcaster X2 power button once to start broadcasting.

    That's it! If you want to write a title, description, tags, and more, you can do so using the Webcaster X2's built-in user interface. You will need an HDMI display, a USB mouse, and a keyboard. Connect them to the Webcaster X2 and in the user interface, click "Settings" in the lower right corner. Here you can change the post destination, give your live stream a title and description, and more.

    When you're ready to stop broadcasting, simply press the Webcaster X2's power button again and it will go offline.

    Facebook Live: Guide to Video Streaming

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    Video on social media is becoming more and more popular.

    Marketers use video to increase audience engagement and reach.

    In March 2016, Facebook provided Russian users with a new "video" format - live broadcasts or Facebook Live.

    In this guide, you will find everything you need to know to use Facebook Live .

    For ease of navigation through the instructions, I grouped the material into sections.

    Click on a section for a quick jump:

    [contents h3 h4]

    What is Facebook Live Video

    Facebook Live Video is the video that Facebook users share in real time .

    #Facebook #Live video broadcasts are available to Russian users! Tweet

    At the moment, video broadcasts are available to users of the Facebook application on iPhones and iPads, as well as on the Android platform.

    How to start a Facebook Live video broadcast

    Facebook live video is available for the Facebook app for iOS and Android.

    You can broadcast from your computer or laptop, as well as using third-party services.

    To start a live broadcast:

    a) In your personal profile
    1. Sign in to the Facebook app on your iPhone.
    2. Click the status field in your News Feed or Timeline.
    3. Click the last person icon.
    4. Press Continue .

    b) From the business page
    1. Sign in to the Facebook app on your iPhone.
    2. Click the icon in the bottom right corner of your News Feed or Timeline.
    3. Select the business page you need.
    4. Click on Post .

    New: You can broadcast from the Facebook Pages app.

    1. Click on the last person icon.
    2. Press Continue .

    The next steps are the same for profile broadcasts and business page broadcasts.

    1. Add a description of your video broadcast.
    2. Choose who you want to invite to the broadcast:
    • Public to everyone
    • Friends
    • Friends except (exclude those you don't want to see)
    • Only me (for test stream)

    Business pages will start streaming for everyone (otherwise what's the point) carry it out).

    1. To switch the camera, click on the icon in the upper right corner of the screen.
    2. Click Create a live video .

    In 3 seconds you are live!

    c) In Facebook groups and event pages

    April 6, 2016 Facebook added the ability to create video broadcasts in open and closed groups, as well as within events.

    Group Broadcast:

    Allows you to broadcast video only to the people in the group.

    Broadcast at events:

    Use to announce your event or host a Q&A session with your readers.

    See also How to broadcast Facebook video from your computer

    What you need to know about Facebook Live

    displayed in the News Feed.

    Facebook Blog Post:

    “Now that more and more people are turning on live streams, we are looking at streams as a new type of content—not like regular videos—and are trying to figure out how to show them to users in the newsroom. tape.

    As a first step, we're rolling out a small update so that 's live streams will appear more often at the top of the newsfeed.

    On average, users spend 3 times more time watching live video than watching recorded broadcasts.

    All this is because such videos are interesting at the moment of the action, and not after the fact.”

    2. Number of viewers and comments

    During the broadcast, you will see the number of viewers present, the names of friends who are watching the video, and comments in real time.

    WARNING: Viewer comments are scrolling (not disappearing like in Periscope)!

    You can also like the comments you like.

    3. Broadcast duration

    Update : The duration of the live video broadcast with recording cannot exceed 240 minutes .

    In this case, the video recording of the broadcast will be published in the Video section of your profile/page.

    You can also broadcast more than 4 hours, but without saving the recorded video .

    4. Detailed statistics of live video broadcasts

    On April 6, 2016, Facebook updated the statistics data for live video broadcasts:

    To block a user, tap the profile photo next to the corresponding viewer's comment and click Block .

    You can unblock a person you have previously blocked.

    6. Subscribe to video broadcasts

    Viewers can subscribe to video broadcasts. Feel free to ask them for it!

    Also, the viewer can subscribe while watching the broadcast video:

    This is what broadcast notifications look like:

    0003

    If you have a weak internet connection, Facebook will let you know.

    If your internet connection is interrupted during the broadcast, Facebook will advise you to move to a place with good internet.

    Well, this is a tip from me personally (tested by experience :)

    How to end the Facebook Live video broadcast

    To end the broadcast, click on the red button Done .

    ATTENTION: You have a few seconds to change your mind and continue broadcasting!

    Immediately after completion, you see the statistics of viewers on the air, as well as a suggestion to save the video to iPhone:

    IMPORTANT: The video recording of the broadcast is automatically published to your Feed, but is not itself saved to the phone.

    What will happen to your broadcast after the broadcast

    After the broadcast of the video recording is AUTOMATICALLY saved in your Timeline like any other video.

    All you have to do is edit its name and description:

    You can also delete your video, embed it on your site, share it on other social networks.

    Where to find the video recording of the Facebook Live broadcast

    Video:

    Benefits of Facebook Live for business pages

    And here you can TURN OFF with all the Facebook video features:

    1.
    Playlists and current video
    • Create the playlists you need for your broadcast topics.
    • Add your video to Featured Video.
    2. Detailed stats for videos

    Explore detailed stats for your video:

    • Number of video views,
    • Reach of your video (free/paid)
    • Percentage of watch duration by video

    Click Statistics - Video:

    3. Promote your videos on Facebook

    When you broadcast Facebook Live video on your business page, you can use the rich advertising opportunities of Facebook posts:

    • Promote your videos with 1

    • Increase video views in Ads Manager.

    To do this, use Existing post :

    What else is cool about Facebook Live

    The most important innovation: the creation of a Live API and open to all developers.

    This means that Facebook streaming will soon be possible from any app or connected camera (even drones), not just smartphones.

    It also opens up space for designing video broadcasts: screensavers during the broadcast, a ticker, etc.

    Screen reactions and repeated comments

    Facebook Live added the use of "reactions" during broadcasts, which are displayed on the screen in real time.

    When viewing a video recording of a broadcast, it becomes possible to see the comments on the video in the order in which they were written by the viewers during the broadcast itself.

    Non-stop broadcasts

    In April 2016, Facebook launched Live API, enabling broadcasters to broadcast from professional equipment.

    Now with the help of api you can broadcast non-stop, 24 hours a day.

    Live and Replay Engagement Graph

    Facebook has added Live Stream Video Engagement Graph so that members can scroll through the video to the point of maximum engagement: broadcasts (as for photos in the application on the phone), as well as the ability to draw on the screen during the live broadcast:

    Invite Friends to Live

    Added the ability to invite friends to join a live broadcast:

    Facebook Live Map Global Live Map logs into Facebook from a computer or laptop:

    Also announced a separate section in the Facebook mobile application, which will contain videos of interest to the user.


    Learn more