How much instagram worth
How Much Is Instagram Worth
In 2010, founders Mike Krieger and Kevin Systrom introduced Instagram as a video platform for photo and video sharing.
These days, Instagram is the world’s largest photo and video-sharing platform. It’s also the most popular platform for social media marketing for brands and business owners.
By February 2011, Instagram was worth around $25 million. But let’s see how much it’s worth now.
Let’s dig in!
How Much Is Instagram Worth?(Source: Net Worth Spot)
Instagram has risen to the forefront of digital marketing and advertising. The net worth of Instagram in 2022 is around $1.6 billion.
However, this is just an estimate because the actual net worth is never announced to the public. Some even calculate it to be around $2.56 billion if earnings beyond the company are considered.
More Stats and Facts About InstagramInstagram has more than a billion monthly active users, and 60% of its users use the platform to find new products.
Here are some more exciting statistics and facts about this famous social media platform.
How much is Instagram’s annual revenue?(Source: Business of Apps)
In 2020, the estimated Instagram revenue was $26.8 billion; in 2021, it increased to $47.6 billion.
In 2012, Facebook, now Meta, bought Instagram for $1 billion. It was an excellent investment since, in 2021, Instagram’s revenue accounted for nearly 50% of Facebook’s total revenue.
How much is a 10k Instagram account worth?(Source: Inselly)
An Instagram account’s worth depends on factors like follower count, engagement rate, niche, growth rate, and demographics.
On average, an Instagram account with 10k followers is worth about $100. However, as mentioned, the value of your Instagram account isn’t solely determined by the number of followers, so this is just an estimate.
How much is a 100k Instagram account worth?(Source: Reviews)
The more followers, the more the Instagram account is worth.
A standard rate is $10 per 1,000 followers, but this can differ depending mainly on the sponsor and contract.
On average, a 100K Instagram account is between $700 and $900.
How many verified accounts are there on Instagram?(Source: Statista)
According to a study conducted in 2020, 73.4% of the accounts with more than 1 million Instagram followers are verified. Additionally, 22.4% of the accounts with 100,000 to 1 million followers are verified.
Regarding the number of followers, Instagram’s own Instagram account has the most followers. Next on the list are Cristiano Ronaldo, Kylie Jenner, and Lionel Messi, respectively.
How much is an Instagram post worth?(Source: Influencer Marketing Hub)
Sponsored posts demonstrate how a particular brand’s product fits seamlessly into the influencers’ life and how it can fit into the lives of their followers.
People with over 100k followers earn around $700-$900 per post.
Those with 500k followers can charge between $2,000 and $3,000 per sponsored post.
However, celebrities like Kim Kardashian can charge $300,000 for one social media post across all her platforms.
Wrapping UpWe hope we were able to create more awareness about this platform’s influence.
Maybe no one can give the exact estimate of Instagram‘s net worth in 2022, but the fact remains that the platform isn’t going anywhere anytime soon. So, take your phone and create some amazing Instagram-worthy content!
How Much Is Instagram Worth in 2022? Here’s the Latest Data
Quick Answer 🔍
How much is Instagram worth in 2022?
Instagram is estimated to be worth over $100 billion.
How much is Instagram worth in 2022?
Instagram has become the center of digital marketing and advertising and managed to raise its revenue to $24 billion in 2020 compared to $17.7 billion in 2019.
Instagram is proving to be the most important platform for social media marketing without any doubt.
A survey found that 69 percent of marketers in the US are spending most of their budget on Influencer marketing in the Instagram platform in 2020.
Instagram raised almost $20 billion in revenue from advertising during 2019.
According to the research, 72 percent of teenagers are Instagram users in which about 70 percent or more think that Instagram is the best way for various brands to reach them.
Around 89 percent of Instagram users are Non-Americans. Interestingly, about 70 percent of people check Instagram to learn about new products and services.
Instagram has shown a 209 percent year-over-year growth during the same quarter, where Facebook received a 17 percent negative growth.
We shall dig deep and find out the Instagram net worth in 2022, and more revenue and marketing-related statistics in this article.
- Instagram is worth 100 times what Facebook paid for it.
- Facebook paid $1 billion for Instagram in 2012
- Instagram is estimated to be worth over $100 billion in 2022
- More than half of Facebook’s ad revenue comes from Instagram.
- 1.44 billion monthly active users are on Instagram
- 32% of Instagram users are aged between 25 and 34
- 78% of marketers think that Instagram posts have more influence on marketing
- More than 50% of Instagram users are females
- Instagram generated $17.4 billion in ad revenues in the US
- 89% of marketers are using Influencer marketing on Instagram
- About 81 percent of Instagram followers use the platform to learn more about various products, brands, and services.
- 17 times high engagement rates achieved by Instagram compared to Facebook posts
How Much Is Instagram Worth in 2022?
Instagram is estimated to be worth more than $100 billion in 2022.
Let’s find out the key factors that make the Instagram net worth so high.
1. Instagram Is Worth 100 Times What Facebook Paid for It.
Instagram was acquired by Facebook after 2 years of launching. Facebook bought the photo-sharing platform for $1 billion in 2012, which was considered an expensive acquisition at the time.
But do you know how much profit Facebook made from Instagram?
A survey conducted by Bloomberg in 2018 stated that Instagram would have been a $100 billion enterprise if it was a stand-alone business.
According to the most recent statistics, Instagram contributes 52.6 percent (almost more than half) of Facebook’s ad revenue.
Ecommerce and retail ads, video ads, etc., are the most in-demand advertisements that use both social media platforms.
According to Emarketer, Instagram growth is expected at a rate of 52 percent during 2021 and can exceed 60 percent by 2023.
3. 1.2 Billion Monthly Active Users Are on Instagram
As per the statistics of the third quarter of 2021, Instagram generated $8.
3 billion in revenue. Instagram made $24 billion in revenue during 2020 and $17.7 billion in 2019.
| Year | Revenue |
| 2015 | $0.5 billion |
| 2016 | $1.8 billion |
| 2017 | $4.1 billion |
| 2018 | $10.3 billion |
| 2019 | $17.7 billion |
| 2020 | $24 billion |
4. 32% of Instagram Users Are Aged Between 25 and 34
The major reason for Instagram’s growth is its average user age. According to age demographics, the majority of Instagram users are aged between 25-34.
It is followed by people in the age group 18-24 that covers 31 percent of the subscribers. These statistics prove that more than two-thirds of total Instagram users are under 34 years which attracts marketers.
Especially the e-commerce and online sales and marketing sector believes that Instagram is the gateway to reach millions of their young customers.
They are using several unique marketing techniques such as Influencer marketing, giveaways, shoutouts, etc., to gain maximum sales.
[Source]5. 78% of Marketers Think that Instagram Posts Have More Influence on Marketing
Almost 78 percent of marketers think that Instagram posts have more influence on marketing compared to other social media.
They find Instagram handy due to the ease of posting daily stories, applying custom filters, making creative videos and posters, reaching customers directly without any third-party intervention for regular feedback, etc.
6. More than 50% of Instagram Users Are Females, Which Can Boost the Marketing
Based on the gender demographics, Women are the leading users of Instagram compared to Men.
Instagram likes stats show that an average female Instagram user gets five or more likes than Male users.
The average likes count for Women on Instagram was 578, and the same for Male users was 117. Similarly, posts from Women get more comments, shares, and reposts compared to the posts from Men.
All these stats point out that the Marketers should consider focusing more on Instagram, especially clothing, ornaments, cosmetics, footwear, etc.
[Source]At one point in time, TV, magazines, and newspapers were the major platforms for advertisements to reach people.
The digital era has witnessed a mass shift of marketers from these primitive platforms to trending social media.
Among that, Facebook and Instagram are more prominent. According to stats, the annual ads revenue of Instagram is still increasing.
The 2020 revenue statistics show that Instagram generated $17.4 billion in ad revenues in the US.
Statista predicts that the ad revenue of Instagram, from the US alone, is expected to reach $40 billion by the end of 2023.
Graphical Representation of Instagram Advertising Revenues in The United States 2018 – 2023
[Source]8. 89% of Marketers Are Using Influencer Marketing on Instagram
Instagram is considered the most sought-after social media marketing platform in 2021, followed by YouTube and Facebook.
Snapchat is the least preferred marketing platform due to its limitations in setting up various marketing campaigns.
Even though Snapchat introduced the stories function, it became a success while Instagram added it to their platform.
Currently, there are almost double the Snapchat Stories in Instagram from daily users.
9. About 81 Percent of Instagram Followers Use the Platform to Learn More About Various Products, Brands, and Services.
More than 70 percent of U.S. companies have invested in Instagram marketing, according to the statistics.
Around 91 percent of luxury brands collaborate with Influencers to advertise their products.
Sports Clothing comes second with 84 percent, and 83 percent of Beauty brands come third on the list.
[Source]10. 17 Times High Engagement Rates Achieved by Instagram Compared to Facebook Posts
A 2021 study shows more than 200 million business profiles active on Instagram, where 500 million users are active every day.
Interestingly 60 percent of brands on Instagram use the same filter for every post they add on the platform.
About 80 percent of Instagram user accounts follow a brand or business, and about 200 million users visit a business on Instagram every day.
Around 90 percent of users follow at least one business on Instagram.
[Source]Sources
| eMarketer | Digital Marketing Magazine | Startup Bonsai |
| Neal Schaffer | Hootsuite | BusinessofApps |
Instagram is worth 49 times what Facebook paid for it sharing Instagram photos.
Instagram's new value is $35 billion. Citigroup's previous estimate was significantly lower at $19 billion. The reasons for this increase are given: these are higher audience growth rates and improved monetization of the service. Citigroup believes that Instagram can earn 2 billion a year.
Both the old and the new valuations are well above what Facebook paid for the 13-person company in 2012: $715 million, some of which was paid out in stock.
Initially, it was about a billion. Only the lazy did not talk about the growing bubble then.
It was indeed a very risky move. The service had no monetization scheme for its 30 million users, each costing Facebook $33. The acquisition cost a quarter of all the cash that Mark Zuckerberg's company had at that time.
Today, Instagram has over 300 million users, more than Twitter. Since March of this year, the number of active users has grown by one and a half times. The photo sharing app is larger than LinkedIn and Twitter.
An Instagram user is expensive - each costs over $80, so don't expect aggressive monetization with overly annoying ads. Citigroup believes that by the end of next year, Instagram will earn $1.48 per 1,000 ad impressions. Although this is smaller than Twitter, the user base of photosharing is larger and growing faster.
At the beginning of this month, the number of active Instagram users exceeded 300 million. There were really a lot of users, so the administration promised to add the ability for celebrities to receive the status of a verified account, and also start deleting spammer accounts.
In particular, it was said that spam accounts will be rubbed, and not just blocked, as happened before. The other day, the first cleaning of inactive and violating the rules of the service accounts was carried out, and it caused a number of complaints from users - not everyone likes it when the number of subscribers suddenly decreases sharply.
According to a specially compiled list, celebrities have lost a lot of "weight" - from a few to 10-15 percent. The official instagram account has lost 30% of its followers.
The self-esteem of a certain chiragchirag78 suffered the most - it turned out that out of almost four million subscribers, only eight turned out to be real. What kind of account it was, now it is unlikely that it will be possible to find out - it has already been deleted.
Ordinary people were also affected. Some reacted positively to anti-spam measures, others reacted with swearing at the administration of the resource. It should be remembered that the disappeared accounts have long been deactivated, and they were just deleted.
Instagram Calculator - Estimate How Much It Costs to Advertise on Instagram!
How much does advertising on Instagram cost?
How much does it cost to advertise on an Instagram profile? How much do bloggers earn? You can check how much a blogger (or you) could earn from a particular publication, just paste the link to his post and click on the button.
The above tools are not official Instagram tools and are not affiliated with or endorsed by Instagram in any way. This tool has been designed to provide potential bloggers and micro-bloggers with the opportunity to earn.
Unlike YouTube, where you sell ad space on your videos and channel page for ads at a rate determined by Google, Instagram doesn't compensate its users for showing ads on their posted photos. Instagram is owned by Facebook, so it culls Facebook ads on people's posts. So Instagram influencers and brands don't have middlemen or any set rates if they want to work together.
Brands make deals with bloggers and micro-bloggers, and the cost of advertising on Instagram can vary markedly depending on the circumstances. However, in almost all cases, one thing remains the same: bloggers get paid more if they have a high level of engagement as well as a large number of followers. Brands are well aware that you can easily buy followers that are of no practical value to anyone. Hence, they are much more interested in you having real followers, those who interact with your posts.
Compared to other social networks, Instagram accounts have a relatively high level of engagement. For example, the average Facebook or Twitter user only has an engagement rate of 0.5 – 1.0%. But, as account analysis shows, Instagram has an engagement rate of 3%. Any level of engagement above this, combined with a large following, suggests that you are an influencer among your peers. Our Instagram earnings calculator takes into account all these factors. We're looking at the average engagement rates of your last 12 Instagram posts (engagement is likes and comments on your posts).
Example. If your engagement rate is less than 8% and the number of followers is less than 1000, you can expect to get paid less from brands than those bloggers who exceed the average engagement rate on their posts.
From a brand perspective, niche also matters. For example, fashion firms are much more likely to work with influential name bloggers than plumbing firms, and brand budgets are also highly dependent on niche.
Your Instagram account needs constant growth
Instagram doesn't have a standard way to make money, unlike YouTube and its Google Ads. Therefore, as a blogger, you need to find brands willing to pay you directly.
Any Instagrammer who wants to earn money should be attractive to the majority of the audience and be constantly active, fulfilling their priority task. You can improve your standing in the following ways:
- By improving your bio so it's very clear who you are and who wants to follow you
- Conduct ongoing analysis of your Instagram account using a variety of services.
(Read our article about 20 good services for Instagram) - Like most social networks, Instagram likes to see evidence of regular posting, not sudden bursts of activity when you feel like you have free time. Publish
- High quality original photographs. Try taking pictures with a decent camera rather than just your phone. You should be known for producing really good content (which in the case of Instagram is high quality images).
- Use relevant hashtags to help people in your niche find you from your tagged images, this is where a hashtag generator can help you
- Interact with your followers by commenting and liking their images and they are more likely to do the same in exchange for yours.
- Make a content plan, because consistency is a sign of excellence. Start with a simple list of topics you want to cover in your posts and expand as needed.
Also, in our recent article, we analyzed 9 ways to increase the activity of subscribers in your profile.
Sponsored posts
Sponsored posts are the most common form of collaboration between brands and Instagram influencers. So how much does it cost to charge for advertising on Instagram? Our calculator above is designed to show you the approximate cost of advertising on Instagram. In this situation, the brand will typically reach out to someone it considers influential and offer to pay them to promote the sponsor's image to their followers.
Of course, to be effective, a sponsored post needs to fit well with the blogger's audience and look like a real influencer recommendation. In recent years, the FTC (Federal Trade Commission) has stepped in by this time, and sponsored posts are now required to be clearly labeled as such. As long as the product fits well with your profile audience, it doesn't matter if the post is tagged #promo or #promo.
A perfectly sponsored post shows how the brand's product fits perfectly into the life of a blogger and how it can just as easily fit into the lives of his or her followers.
Top Instagram influencers, with thousands of active followers in a popular niche, can earn very lucrative fees for posting sponsored posts. The Grouphigh Influencer Marketing Report suggests that an average person blogger can charge between $200 and $500 per post.
Those with over 100,000 followers are unheard of earning between $700 and $900 per photo. Those with 500,000 followers can get anywhere from $2,000 to $3,000 per photo posted.
Of course, there are superstars. Kim Kardashian West was able to get $300,000 for posting on all of her social media. Of course, she has 87.1 million :). A typical post by any of the Kardashian/Jenners clan usually nets at least $200,000. Often, Insta bloggers create content and the brand has the right to reuse that content in their marketing and on their website.
Affiliate Marketing
Just like a blogger can promote an affiliate product on their blog, an Insta blogger can promote an affiliate product on their posts.
