How much instagram pay for post
Top 10 Instagram Celebrities and How Much They Get Paid
Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.
Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.
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In this article
- How to make money with Instagram
- How to get started making money on Instagram
- Highest paid Instagram users
- FAQs about making money on Instagram
How to make money with Instagram
Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products.
Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.
But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.
If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.
How to get started making money on Instagram
Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.
If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.
It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.
If you can't break through and make money on Instagram, there are other easy ways to make money online as well.
To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:
Highest paid Instagram users
1. Liz Eswein @newyorkcity
Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”.
Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.
2. Jason Stein @jasonwstein
Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.
3. Brian DiFeo @bridif
Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed.
That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.
4. Anthony Danielle @takinyerphoto
Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.
5. Aimee Song @songofstyle
The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.
6. Danielle Bernstein @weworewhat
22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.
It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.
7. Nash Grier @nashgrier
Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000.
His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.
8. Andreas Wijk @andreaswijk
The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.
9. Jen Selter @jenselter
Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.
10. Huda Kattan @hudabeauty
Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.
FinanceBuzz is on Instagram too. Are you a follower?
FAQs about making money on Instagram
How many followers do you need to make money on Instagram?
The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.
If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote.
It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.
Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.
How much does Instagram pay per post?
Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.
While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
How do I grow my Instagram following?
To grow your Instagram following, implement these best practices into your overall strategy:
- Clearly define your niche.
What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post. - Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
- Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
- Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
- Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
- Get featured.
Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them. - Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.
What happens if you get 10K followers on Instagram?
When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.
Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.
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Author Details
Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.
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How Many Instagram Followers Do You Need To Make Money In 2023?
How many Instagram followers do you need to make money?
There are a lot of different factors that affect when you’re able to start generating an income from the platform as well as how much you’re able to generate.
We’re going to cover all of them in this post.
First, let’s talk about how influencers generate income from Instagram.
How do influencers make money on Instagram?
Instagram doesn’t pay you automatically when you get likes on posts and views on videos. So, how do influencers make money on the platform?
We have an entire post on this topic if you want to take a deep dive on it. We’ll give you the abridged version for now.
HypeAuditor did a survey of 1,865 Instagram influencers with followings ranging from 1,000 to over 1 million.
Here’s what they discovered when they asked respondents about their main sources of income:
- 40% generate income from branded promotions, such as sponsored posts.
- 22% use Instagram to acquire more clients.
- 15% of influencers generate income through affiliate marketing.
- 5% sell courses through Instagram.
- 4% of influencers use third-party subscription services, such as Patreon and OnlyFans.
- 6% use other sources, such as offering rebranding services, accepting donations, selling products and more.
This means if you don’t have a business outside of Instagram or products to open an Instagram shop, your best options are to seek sponsorship opportunities and affiliate programs to join.
This means content featuring products from sponsors or brands you’re an affiliate of.
Because Instagram only allows you to place one link in your Instagram bio and does not allow links in posts, many influencers use link-in-bio tools to list all of their affiliate links and other important content on one page.
They’ll then say “link in bio” in Instagram captions and videos.
Shorby is a fantastic dedicated link-in-bio tool.
You can also use a social media management tool like Pallyy to schedule Instagram content in advance & manage comments. It comes with its own link-in-bio tool.
Other ways influencers make money on Instagram include earning Instagram Badges while airing Instagram Lives, joining the Bonuses program for Instagram Reels and acquiring Instagram subscriptions.
When you join the Instagram Badges program, Instagram users can show their support when you’re live by buying badges in $0.99, $1.99 and $4.99 increments.
Such users will have hearts, or “badges,” next to their usernames when they comment on Lives, signaling their support for you.
Instagram is also experimenting with payouts for Reels.
Reels are Instagram’s answer to TikTok, and the Bonuses program for them is invite only while Instagram tests it out.
Instagram states participants can earn bonuses from Reels based on the performance of individual Reels, the number of Reels the participant produces or by fulfilling prompts, such as holiday-themed Reels.
If you’re eligible, you’ll find an invite on the dashboard of your Instagram Business account.
Instagram Subscriptions are Instagram’s answer to third-party subscription services like Patreon and OnlyFans.
The program enables you to create exclusive content for followers (subscribers) who pay you monthly subscription fees.
You can create exclusive Instagram Stories, posts, Reels, Lives, badges and group chats.
The program is only available to select influencers in the United States at the moment.
How much money can you make on Instagram?
HypeAuditor’s survey found that influencers earn $2,970/month on average.
Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.
The survey revealed the most profitable categories to be Animals, Business & Marketing, Fitness & Sports, Family, Beauty, and Fashion in that order.
Because the majority of influencers earn most of their income from sponsored posts, let’s take a moment to review the survey’s data on sponsored Instagram posts before we continue.
HypeAuditor found that the majority of influencers (68%) work with one to three brands at a time.
They also found that most influencers make up to $100 per sponsored post at the least.
Some make over $2,000 per post.
We’ll break these numbers down in the next section.
How many followers do you need to make money on Instagram?
This is a complicated question to answer, mostly because there isn’t a written rule that states “your Instagram account must have X amount of subscribers to make money on Instagram.”
Some programs have rules, such as Instagram’s Badges program, which requires influencers to have more than 10,000 followers.
When it comes to sponsored posts, affiliate links and selling products, the amount of money you make is tied to your niche, the number of engagements you’re able to generate as well as your ability to negotiate with potential sponsors.
Even so, let’s take a look at a few pieces of data that demonstrate how much money you’re able to earn based on follower count.
We’ll start with a smaller influencer. Business Insider published an article about YouTube and Instagram influencer Kayla Compton back in March of 2021.
Kayla had 3,400 YouTube subscribers and 1,900 Instagram followers at the time the article was published but was already generating money through YouTube ads, affiliate links and, most impressively, a sponsorship in which she became a brand ambassador for Pura Vida Bracelets.
The article states she generated $15,000 in sales for the company despite having a smaller following, and her deal came with a 10% commission rate.
Her secret? An eight-page media kit that briefly outlines her content, experience and demographics.
Here’s what’s on each page of that media kit:
- Page 1: Title Page – Features a casual image of Kayla, her brand name, which is just her full name, and relevant titles (she works as a full-time social media manager outside of her own ventures). She uses Content Creator, Social Media Manager, Small Business Owner and Podcaster.
- Page 2: Short Blurb – Two short paragraphs explaining her experience in social media, the type of content she creates and her mission as a content creator.
This page also has her primary email address. - Page 3: Social Media Platforms – A list of the platforms she’s active on. Each platform lists her handle/username, the number of subscribers/followers she has and a screenshot of her profile.
- Page 4-5: Profile Insights – The next two pages feature traffic and demographic insights for each platform. For Instagram, she lists her follower count, engagement rate, profile visits per month, and a breakdown of her demographics.
- Page 6: Sponsorships – A page dedicated to sponsorship deals she’s had in the past.
- Page 7: Other Projects – This page lists other projects she’s involved in, including her Etsy shop, website and podcast.
- Page 8: Send Off – A simple sendoff page with the text “Let’s collaborate!” It also lists her email address and Instagram handle again.
Kayla’s media kit says her engagement rate at the time was 5.
6%, which is really good seeing as how the average engagement rate for influencer marketing is only 1.9%.
This one stat is likely a major contributor in her ability to get sponsorship deals with a smaller following.
Plus, because she showcases her biggest demographics, she can increase her odds of landing sponsorship deals by only targeting brands whose customer base matches those demographics.
Income potential by Instagram follower count
A separate study by HypeAuditor revealed that engagement rates are better among nano influencers.
Instagram accounts with 1,000 to 5,000 followers have an average engagement rate of 5.6%. Accounts with over 1 million followers have an average engagement rate of 1.97%.
HypeAuditor’s other survey revealed how much influencers make per sponsored post based on follower count.
71% of influencers with 1,000 to 10,000 followers only make up to $100 per sponsored post.
Some make more than that, but the numbers don’t really start to climb until you get to the 1 million follower-mark where the majority of influencers make over $1,000 per post.
That leaves us with the same question we started with: how many Instagram followers do you need to make money?
Frequently Asked Questions
How can I get paid by Instagram?
Instagram does have programs in which it pays influencers directly, such as bonuses for Reels.
However, most influencers get paid through sponsored posts and commissions generated through affiliate links.
When this happens, the brands you’re promoting pay you directly for mentioning them and featuring their products in your content.
Payouts typically occur through PayPal or direct payments to your bank account.
Few influencers get paid by Instagram directly.
Do you get paid for 1,000 followers on Instagram?
Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post.
However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don’t have 1,000 followers yet.
Does Instagram pay for likes?
Instagram’s limited creator programs do not include payments for likes.
However, higher engagement rates can open doors for bigger and better sponsorship deals.
The final verdict
Let’s recap everything we’ve covered in this post.
We know that:
- The majority of Instagram influencers generate income through sponsored posts and affiliate links.
- Nano influencers with high engagement rates can land successful sponsorship deals.
- How much you’re able to earn per sponsored post is based on the amount of followers you have.
So, to give a definitive answer to our original question, we’d have to say you can start earning money on Instagram when you have around 1,000 followers but not to expect it to replace your day job until you have well over 50,000.
The real answer is that whether or not you’re able to make money on Instagram is dependent on your niche, your engagement rates and how well you’re able to sell yourself to brands.
If you’re struggling to make money on Instagram, here’s a little checklist of things for you to work on:
- Getting more followers.
- Improving your engagement rates.
- Understanding who your audience is.
- Crafting a media kit, as Kayla has.
But don’t forget that the content that works on Instagram can also be republished on other social networks such as TikTok. And now YouTube has shorts!
In that vein, you might want to check out our other posts in this series:
- How Many TikTok Followers Do You Need To Make Money?
- How Many YouTube Subscribers Do You Need To Make Money?
- How Do Influencers Make Money? The Complete Guide
How many Instagram followers do you need to make money – Instaplus.me Blog
Making money is now easier than ever. All thanks to modern technology and, above all, social networks. Many people want to make money by selling ads on their Instagram account. It's not easy, but it's quite possible.
In this article, we will determine the benchmark for how many subscribers you need to start getting money from publications.
Page content
What Instagram followers give
Every active Instagram blogger strives for greater reach and engagement. This is not due to the senseless accumulation of followers “for the sake of numbers”. By creating a popular profile, you can get many benefits from large coverage. The first is the profit from the publication of advertising posts.
While most users use the app for entertainment, others have long since turned their passion into work or business.
In addition to selling their own products and services, blogger pages with a good audience often act as advertising platforms. The more followers you have, the more advertisers will contact you to promote their product or improve their own brand image.
How many Instagram followers do you need to earn money
If you are wondering how many Instagram followers you can earn from, you will be surprised.
This is because this number is not as big as it seems. The amount of your possible income depends on several things:
- what industry/niche you are in and how easy it is for you to directly link it to a particular product category;
- engagement and coverage of publications;
- what methods of earning you will choose, and with what partners you will work.
One thing is known: you must have at least a thousand active users. The more of them, the more you can earn. However, if you are planning to make a good income, you need to aim for big numbers.
10,000 subscribers will be enough to start earning. However, it is essential that they are active. There are a number of tools that confirm that an account with 30,000 followers and 20,000 active followers can expect to earn much more than an instagrammer with 80,000 followers, where only 15,000 are active.
Brands are looking for a wide audience to become recognizable and increase sales.
But at the same time, not too big to guarantee high-quality interaction. That is why it is necessary to gain at least 10 thousand active subscribers.
Leading bloggers make a lot of money because big brands turn to them for advertising. But even those profiles that have a small (but active) group of followers can benefit from an insta profile.
How much Instagram pays for views and followers
Getting paid for likes and following sounds very attractive. Despite the fact that there are several ways to make money on a social network, there is no monetization option for posts like on YouTube on Instagram. It does not pay users for reach, likes and number of followers.
Why? It is very easy to get a large number of followers and likes on Instagram. This is one of the reasons why the social network does not pay funds to its users.
Do advertisers pay for followers on Instagram
If you have a large number of followers on your profile, this does not mean that advertisers will pay you for it.
Of course, the number of followers affects the promotion of brand advertising through your profile, but only if the activity of the audience somehow corresponds to its number.
Engagement is more important than subscriber count because companies need an influencer to convince others to buy their products. If subscribers trust your opinion, actively like and comment, then your level of engagement may be of interest to potential advertisers.
Read also: How to make money from comments on Instagram
Engagement rate is the ratio of the total number of likes and comments to a certain number of posts, divided by followers and multiplied by 100. The Instagram marketing and planning platform states that the average engagement rate is 2 -3%, and 4-6% is considered high. An engagement rate that is measured in double digits is considered "viral".
When your engagement is high, it tells brands that your subscribers are not only listening, but also hearing. They will invest their money in ads on your profile to get leads.
You can find out the average level of engagement in your account in the opinion leader search and verification services. Usually one account can be checked for free.
How to make money with Instagram followers
Did you know that 7 out of 10 people use social media to make buying decisions, and almost half of them rely on bloggers' opinions? People are looking for product recommendations, one of which could be yours. If you are passionate about and well versed in an industry, you can earn money by promoting brands and products through ads in your own account.
As mentioned above, there are several main ways to earn money on Instagram, namely:
- sponsored posts
- affiliate marketing
- selling your own products and services.
One of the most popular ways to make money on Instagram is sponsored posts . Cooperation is based on individual agreements between bloggers and brands. This option is the most profitable, as the blogger himself sets the tariff for working with brands.
Affiliate marketing or simply affiliate programs is an opportunity to receive a certain commission for the sale of products offered by external partners (usually online stores). The blogger reviews, recommends and describes products. If a subscriber likes a review or a recommendation, they can follow a special link and purchase the product on the store's website. When a person makes a purchase, a percentage of the sale goes to the blogger's account.
Unlike sponsored posts, partnerships give the blogger more flexibility and independence when it comes to the form of advertising. What sites can you get started with?
Popular stores that provide affiliate programs may be suitable for starting. For example, Aliexpress, Amazon or Refander. There are many similar shops. It is recommended to partner with those who offer products related to your business or blog. This will be perfect for your target audience and will help increase sales and, consequently, your income.
The third way of earning money is based on creating your own business selling your goods or services. This option involves making a profit not only on behalf of a firm or company, but also the opportunity to sell products and services on behalf of a blogger.
Many people make money by helping new profiles to grow, by selling personally developed methods for promoting accounts, or by conducting paid webinars on weight loss, making money, writing books about success, implementing hand-made and so on. In general, you can make a business and make money on Instagram on anything.
Some of the most profitable niches on Instagram look like this:
- health/fitness
- travel
- fashion
- beauty
- business
- wealth/finance
- luxury and lifestyle.
Bloggers in these industries work with different brands, which allows them to monetize their accounts well.
How much can you earn
“How much do they pay for ads on Instagram?” is the first question for anyone trying to monetize their Instagram.
But there is no exact and quick answer to it. There are many variables that affect profit. For example, the thematic direction, the way to earn money, the quality of posts, the number of subscribers and the level of engagement.
Look for detailed figures in our material, where we figured out how much advertising costs for bloggers.
While there is no specific follower threshold that you must cross in order for your profile to be considered an influencer and earn money on Instagram, don't stop when you reach a certain number. Follower growth is always a good indicator of a successful, thriving account, and once you have at least 1,000 live followers, the path to making money is open to you.
How to make money on Instagram: all the ways
How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*. Or maintain their profiles so that they receive new orders - money is paid for all this.
But it is much more interesting to maintain your profile and earn income.
Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this.
Ways to make money on Instagram*
Sell ads
The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:
- mention the account in the next post or story;
- tell about the product, just show it or mention that you use it yourself;
- place a link to the advertiser's website in the profile description or stories;
- to agitate to do something or express "one's" opinion in publications, and so on.
Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so. Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this.
Advertisers will pay you not for the number of people who came from you, but simply for the fact itself advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again.
And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted.
An example of how you can leave contacts for communication regarding advertising integrations And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on the blogger exchanges: on Epicstars, LabelUp and others. Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges.
Traffic arbitrage
It's like advertising integrations - you also have to promote some product or product. But the earning scheme is arranged a little differently:
- traffic (people) will have to be directed directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
- you will be paid not for the very fact of placing an ad, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you.
The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn.
Traffic arbitrage may look like this: a person offers to get a card with favorable service, and he gets money for each issued card To be able to make money like this, you need to look for advertisers who are willing to pay according to a similar scheme. This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs.
The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there.
Optimal Instagram* is suitable for making money on the following products:
- Goods for beauty, fitness, weight loss.
- Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
- Offers for training or employment of students and recent graduates.
Read also: How to make money on Telegram in 2022: 10 ways.
Reception of donations
In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport.
People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter at DonationAlerts.
If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.
Selling services
One of the most popular ways to make money on Instagram* is selling your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long.
This is what the profile of a specialist who sells his services on Instagram looks like*To sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, work out objections.
Sale of information products
Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on.
To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you.
Sale of merch
Merch is a product with the symbols of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.
Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise. You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made.
Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods.
Many bloggers release something of their own: create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.
Oksana Samoilova sells a whole line of different cosmeticsDraining traffic to other sites
Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations.
For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.
Shop on Instagram*
Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button.
Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.
For example, Clever publishing house sells children's books on Instagram*Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".
Photos for sale
Instagram* is basically a photo-sharing app.
And photos are assets that can be licensed, printed, and sold in a variety of ways.
If you have great photos, you can list them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.
Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city.
Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.
One of Arnold's popular photosBrand Ambassador
Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.
Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way.
The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety.
What brand ambassadors do:
- Give away free products in experimental campaigns.
- Broadcast speeches at conferences or stores to promote the brand.
- Interaction with consumers on your page.
- Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
- Publishing quality content to increase user engagement.
Sale of AR masks
Augmented reality (AR) filters are various effects that are superimposed on what your camera shows.
Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.
Such masks can be sold to various brands, because AR masks are useful because:
- They help to emphasize the individuality of the brand, stand out from the competition.
- Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
- Allows users to "try on" a product before buying or to "wear" branded clothing.
- Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company.
Instagram augmented reality filter skills* can make good money.
It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it.
How much you can earn on Instagram*
Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.
A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post.
If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.
She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive.
In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning.
And you can use several - for example, advertise someone's services and sell your information product at the same time.
How to get your first sales in social networks, we tell on the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform.
What to do to earn a lot
Promote your profile and get a lot of followers: the more the better. There are two ways to go:
- gain an audience quickly with the help of advertising from bloggers;
- make interesting and high-quality content and gain subscribers slowly.
Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion.
You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business.
Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.
You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs.
There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”.
