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How many influencers are on instagram


Stats, Demographics & Fun Facts

URL: https://www.instagram.com/

Founded: October 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

 

Total Number of Monthly Active Instagram Users:

2 billion+ (source) 

Last updated: 22/02/22

Total Number of Daily Active Instagram Users:

1.9 billion (source)

Last updated: 28/06/21

Instagram Stories Daily Active Users:

500 million+ (source)

Last updated: 22/02/22

Number of Businesses on Instagram

200 million+ (source) 

Last updated: 22/02/22

Instagram Demographics

  • 48.4% of all Instagram users are female while 51.6% are male.
  • 31.2% of Instagram users are 25-34-year-olds.
  • Out of the 25-34 age group, 16. 4% are male and 14.8% are female users.
  • 31% of Instagram users are 18-24 years old.
  • Out of them, 17.9% are male, while 13.1% are female users.
  • There are 123 million Instagram users from the U.S. 
  • 22.5% of U.S. Instagram users are 25-34 years old.
  • 87% of users are outside the U.S. 
  • 17.6% of the world population uses Instagram.
  • 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
  • Instagram users spend an average of 30 minutes per day on the platform in 2021. 
  • 25% of U.S. teenagers say Instagram is their preferred social media platform.
Number of Instagram monthly active users

Number of monthly users (In millions)

*No official figures reported

Instagram for Business

  • An estimated 71% of U. S businesses claim to use Instagram for Business.  
  • Annual Instagram advertising revenue is around $26.46 billion in 2021. 
  • 200 million+ Instagrammers visit at least one business profile daily.
  • 70% of shopping enthusiasts turn to Instagram for product discovery.
  • There are 500,000 active influencers on Instagram.
  • 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months.
  • 1/3 of the most viewed stories are from businesses.
  • Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
  • 55.4% of Influencers use Instagram Stories for sponsored campaigns.
  • 25% of sponsored posts on Instagram are fashion-related.
  • Business accounts with fewer than 10,000 followers have an average engagement rate of 1. 11%.

Instagram’s Influencer Statistics 

  • Christiano Ronaldo is the most followed individual on Instagram with 290 million followers.
  • Instagram is the preferred social media channel for brands who engage in Influencer Marketing, with 79% of them doing so.
  •  18% of marketers believe Instagram offers the best influencer marketing ROI.  
  •  37% of Instagram users interact with influencers.
  • The most expensive Instagram influencer by average post cost is Dwayne Johnson who charges $1.015 million per post. 
  • Zara was the most mentioned brand on Instagram in 2021.
  • Marketers can make $5.20 for every $1 invested in influencer marketing.
  • There are half a million influencers whose preferred and only channel of influence is Instagram.

1. Instagram user statistics 

There are 2 billion active monthly users on Instagram in 2021 (Statista, 2021), having crossed the 2 billion mark in 2021, only 3 years after it crossed the 1 billion mark. This brings it to the super-league club of other social platforms like Facebook and YouTube. 

The number of monthly active Instagram users. Source: Statista

Current Instagram figures show an increase of a billion users than the total numbers in 2018. Although experts had previously expected the platform to hit this milestone in 2024, analysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram. 

While Instagram is only a photo-sharing platform once only popular with teens, it has grown to become one of the most popular social media sites in the world.  

Most popular social networks worldwide as of January 2022, ranked by the number of active users in millions. Source: Statista 

2. Instagram Demographics: Location 

As of January 2022, India and the United States of America both tied at the top as the countries with the highest number of Instagram users at 230 and 160 million users each (Statista, 2022).  

Leading countries based on Instagram audience size as of January 2022. Source: Statista

Based on these numbers, it is clear that the audience and reach of the platform are growing at a rapid pace in most countries outside the U.S. While the figures for the U.S do not seem to change, India recorded approximately 20 million new users between the period of October 2020 and January 2021 (Hootsuite, 2021) and then a 100 million more between 2021 and 2022 (Statista, 2021).

The other countries with the highest number of social media users besides the U.S and India are:  

  • Brazil – 119 million Instagram users 
  • Indonesia – 99 million Instagram users 
  • Russia – 63 million Instagram users 

3. Instagram Demographics: Gender 

51.6% of all Instagram users are female, while 48.4% are male (Statista, 2021). 

Distribution of Instagram users worldwide as of October 2021, by gender. Source: Statista

Unlike other major social media platforms like Twitter which have a very wide gender gap among its users, Instagram appears well-balanced and embraced by both genders equally. More Instagram demographic insights to follow. 

4. Instagram Demographics: Age 

25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021). 

Distribution of Instagram users by age group. Source: Statista

According to the statistics, 18–24-year-olds are the second most populous group in the Instagram usage world.

65+ year-olds make up the least number of Instagram users at only 2.2%.  

5. Countries with the highest Instagram reach 

The country with the highest Instagram reach in 2022 is Brunei, with 92% (Statista, 2022).  

Kazakhstan might not be the country with the most Instagram users, but it is the country where Instagram reaches the highest percentage of its population: 92% to be precise. 

The other countries with the highest Instagram reach in 2022 are Guam and Cayman Islands.

6. Instagram app download statistics 

Instagram had a total of 170 million downloads in Q4 2021 (SensorTower, 2022).   

App downloads in Q4 2021. Source: SensorTower, 2022

Besides Facebook, this is one other app that has consistently maintained the top five position, with the number of downloads for the last couple of years. The numbers are quite impressive, even with the entry of other more recent apps like TikTok. 

7. How much time do users spend on Instagram? 

Instagram users spent an average of 28 minutes per day on the platform in 2021 (Hootsuite, 2021). 

This marks a decrease of about two minutes from 2020.

Do you think you also fall under the same category?  
 
How much time do you spend on Instagram every day?  

According to Facebook (Instagram’s parent company), you can see the average amount of time you spent on Instagram within the last 7 days. Time spent on Instagram starts when you open the app and ends when you close it or switch to using another app on your device. 

How to check average time spent on Instagram. Source: Marca. com

8. Businesses on Instagram statistics 

As Instagram becomes increasingly more popular, an estimated 71% of U.S businesses claimed to use Instagram for Business in 2018 (Mention, 2018). That’s approximately 7 out of 10 businesses that use Instagram to help boost their online visibility and connect with their audiences. Today, the number is even higher.

There are more than 200 million business accounts on Instagram globally that users visit every day (Instagram, 2021). This is quite possible, as 90% of Instagram users follow at least one brand.  

With a good presence on Instagram, businesses can cater to their clients’ needs much easier, as 2 out of 3 Instagram users believe the platform enables interaction with brands (Instagram, 2021). 

What’s more?
It is easy for users to shop directly from the app, and approximately 130 million Instagram users tap on shopping posts to learn more about the product every month.  

Another noteworthy statistic is that 36. 2% of B2B decision-makers use Instagram to research new products or services (Hootsuite/ WeAreSocial, 2020). These figures clearly indicate the power of Instagram as a crucial business tool in this digital era. 

9. Instagram engagement rates 

The average engagement rate for an Instagram post by a business account is 1.11%. That’s true for accounts with less than 10,000 followers. (SocialPilot, 2021).  

These figures imply that for every 100 Instagram followers, you should expect at least engagement from one account. Engagement is currently the highest for image posts at 1.03%, followed by carousel posts at 0.86%. Videos receive the third-highest engagements on Instagram at 0.75%.  

10. Instagram Stories statistics 

According to Instagram, over 500 million accounts use Instagram Stories every day (Instagram, 2021). 

58% of Instagram users claim to have become more interested in a brand/product after seeing it in Stories. A further 50% of them say they have visited a website to buy a product/service as a result of seeing it in Stories.   

Furthermore, 45% of Instagram users prefer to use Stories to become aware of new trends and happenings.  

We shouldn’t also forget that brand stories have an 86% completion rate, according to Conviva Social Insights.

Lastly, Instagram Stories generate a quarter of the platform’s ad revenues. This year, Stories ads are predicted to bring in almost $16 billion in global net ad revenues, according to eMarketer Insights.

Net Instagram Stories Ad Revenues. Source: eMarketer (2021).

These figures clearly indicate that as a business with an online presence on Instagram, it would be crucial to include Instagram Stories as a part of your content marketing strategies. 

Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Ever thought about how many influencers exist in the world, and across all the major social media platforms? This research shows some astonishing figures / Digital Information World

Over the last two decades, social media has become a major part of our daily life as we spend more of our time on these platforms because these platforms connect us with our friends and family. As more users have joined social media platforms like YouTube, TikTok, Triller, Instagram Reels, many of them have become content creators themselves, curating and creating their own stories, photos, and videos for others to entertain. Therefore, the influencers market has seen rapid growth and many children now want to become vloggers or influencers when they are grown up. The pandemic situation could be a reason to change the mind of many people to start their own channels. Now, many people are thinking that how many influencers exist in the world and across all social media platforms. Some hints say that it is somewhere between 3 to 38 million.

It is difficult to calculate the number of influencers without a viable methodology. Therefore, Mediakix established the influencers tier to get information about how many influencers exist on the given platforms like Instagram, YouTube, and TikTok for every tier. To determine the number, Mediakix gathered the data from 4 influencer marketing platforms like (Julius, CreatorIQ, HypeAuditor, and Influencity). Mediakix evaluated the top 1000 influencers’ channels on Instagram, YouTube, and TikTok from HypeAuditor and Social bakers; however, this does not include the channels of brands, celebrities, and non-influencers accounts.

There are a number of fake influencers on these platforms and the authenticity of many influencers can be ignored especially on larger influencer marketing platforms. During the assessment of many datasets of Mediakix, it noticed a wide range of data between third-party estimates and influencers marketing database. Now the main thing to be kept in mind is the influencer can be mean many things for a normal person but the area of Mediakix limits to only those influencers having these criteria:

  • They must have more than 1000 followers or subscribers on their channels
  • Influencers of all age, nationalities and language favorites are included in this report
  • The study is limited to YouTube, Instagram, and TikTok

By using the sample size of 1000 accounts of influencers on each of these platforms, Mediakix roughly estimated the segments of influencers that exist on these platforms excluding celebrities, brand accounts, and publications, etc.

The influencer marketing platforms vary in size, offerings, number of audience, and methods of finding influencers on these platforms and this inconsistency is evident by some of the wide range of estimates for the number of influencers for every tier. For instance, one influencer platform has 2000 heavily-vetted expert Instagram influencers while the other offers 20 million Instagram influencers with limited information on profile reliability.

According to the estimation method of Mediakix, the size of Instagram Influencers is as following:

>1 million followers 20,000 to 40,000

>100,000 followers 300,000 to 2000,000

>1,000 followers 2000,000 to 37000,000

According to the data of HubSpot and Mention, 52% of Instagram users have less than 1000 followers while 48% of users have more than 1000 followers. However, Instagram has 500 million active users daily. While taking 500 million Instagram users with more than 1000 followers means that they are 48%, then evaluating the ratio of influencers from the top 1000 Instagram accounts study (35%), we can find a wide ceiling range of 83 million potential Instagram users. While studying the data of HypeAuditor and Influencity, the total numbers of Instagram users (over 1000 followers) are between 8.7 million to 69 million correspondingly. However, after applying the reliability check filters the influencers’ search result went down to 176,000 to 37000,000 respectively. The credulity check filters reduced the number of influencers from 30% to 97%.

Mediakix has distributed the influencers into various tiers like:

1000 followers to 10,000 followers are considered as Nano tier and they are 54%, 10,000 to 50,000 followers are known as Micro tier and they are 33%, 50,000 to 500,000 followers are considered as Mid-Tier and they are 11%, 500,000 to 1000,000 are considered as Macro-Tier and they are less than 1%, while more than 1 million followers are Mega-Tier and they are also less than 1%.

The Numbers of influencers on YouTube

According to the study from Tubics, there are around 37 million YouTube accounts and almost 32 million accounts have less than 1000 subscribers, the residual 5 million accounts have more than 1000 subscribers, but it does not differentiate active accounts from influencers accounts. To determine the influencers account from these 5 million accounts having more than 1000 followers, these influencers’ accounts are around 30% of the top 1000 channels, publishers and brands are 47%, and celebrities are 22%. After applying the reliability filters we can estimate the number of influencers on YouTube is somewhere between 1.5 million to 5 million out of 2 billion daily active users. Less than 1% is actually influencers.

YouTube influencers’ distributions are (however these tiers differs from other platforms):

1K to 10K distributed as Nano Tier is 38%

10K to 25K distributed as Micro-Tier is 39%

25K to 100K distributed as Mid-Tier is 20%

100K to 1 million distributed as Macro-Tier is less than 2%

More than 1 million are distributed as Mega-Tier is less than 1%

The number of Influencers on TikTok

Some platforms say that TikTok has over 22 million influencers on its platform but according to the study of Mediakix, this lacks reliability. Julius gave the data that there are 43000 TikTok influencers while using the check filter on HypeAuditor and Influencity, Mediakix claims that there are 50,000 average ranges of influencers on TikTok with over 1000 followers.

TikTok influencer distributions are:

1K to 10K distributed as Nano-Tier is 15%

10K to 50K distributed as Micro-Tier is 16%

50K to 500K distributed as Mid-Tier is 29%

500K to 1 Million distributed as Macro is 4%

More than 1 Million distributed as Mega is amazingly 36%.

However, TikTok has not granted access to their API, therefore to check these data; companies have to go through non-official channels to gather the data of influencers.

MediaKix's data also shows stats around influencer overlap across platforms, and according to it "90 percent of all influencers who make a top 1,000 account list do so for one platform only (TikTok, Instagram, or YouTube)."

Read next: Data Shows Influencer Marketing/Paid Content Currently Has The Biggest Share In Digital Advertising Budgets

Influencer: who is it, what does it do, what does the business need

Buyers trust less and less direct advertising in the media and increasingly listen to influencers who share their values. Understanding what influencer marketing is and why it is needed

Who is an influencer

An influencer is an opinion leader around whom a loyal audience gathers. Most often, an influencer is also a blogger and interacts with his audience through social networks (Instagram, YouTube, TikTok). But there are exceptions: for example, Meghan Markle does not lead social networks, but at the same time she is an influencer. In addition, not every blogger can be called an influencer. According to the Romir research holding, the top 3 Russian influencers among bloggers are Yuri Dud, Ksenia Sobchak and Ida Galich. nine0003

Realizing the impact influencers have on their audience, companies have turned to influencer marketing. This is the name of advertising a product or brand with an opinion leader. The more loyal the audience of a person, the more willingly advertisers will come to him. In the industry, this collaboration is called advertising integration.

With the development of digital technologies, virtual influencers began to appear. These are characters created with the help of graphics that “lead” social networks like real people. And just like ordinary bloggers, they sell ads on their pages. nine0003

Types of influencers

Classification by audience size

According to the Influence marketing Hub, influencers are divided into:

  • Mega-influencers - over 1 million subscribers. They occupy 5% of the total. Most often these are celebrities: actors, directors, athletes, musicians or reality TV stars.
  • Macro-influencers - from 40 thousand to 1 million subscribers. These are successful experts in different niches. There are more macro-influencers than mega-influencers, so in this category it is easier for a brand to find people who are ready to cooperate. nine0022
  • Micro-influencers - from 1,000 to 40,000 followers. They are 15% of the total. They are selective in their choice of advertising. At the same time, some of them are happy to promote the brand for free or by barter.
  • Nano-influencers - less than 1,000 followers. They occupy 53% of the total. Many brands mistakenly believe that nano-influencers are not influential enough in the media environment. But, despite the small coverage, their advertising can be useful: it is often perceived as a friendly recommendation. nine0022

Classification by Internet sites

  • YouTube

YouTube is the third largest monthly audience site on the Runet. On average, users spend almost 50 minutes a day watching videos. The most popular YouTube bloggers are reviewers, show hosts, gamers, pranksters, and streamers. In 2021, A4, EdisonPts and GLENT became the most popular content creators in Russia.

Examples: Badcomedian (film reviews), Wylsacom (technical reviews), Vdud (interviews with famous people), Anton Ptushkin (travel blogging). nine0003

  • Instagram

According to Brand Analytics, Instagram ranks first in terms of the number of active authors among social networks in Russia. The main target audience is users from 25 to 34 years old, among which there are more women than men. Some Instagram influencers work in specific niches (e.g. travel, food, beauty, lifestyle), while others may create content across a variety of topics.

Examples: Raisa Alibekova (food), Karina Kasparyants (fashion), Maria Arzamasova (sex), Lesha Terevkov (lifestyle), Stanislav Smirnov (lifestyle). nine0003

  • TikTok

Despite the fact that TikTok is a young social network, it has managed to gain the attention of many users. The main audience here is the same as on Instagram - from 25 to 34 years old, contrary to the stereotype that only children sit on TikTok.

Examples: Julia Gavrilina, Danya Milokhin, Dilara Zinattulina, Yegor Creed, Dina Saeva.

Why influencers do business

According to IAB Russia, in 2020 the market for selling products through influencers grew by an average of 63. 6%, and its volume amounted to ₽11.1 billion. In 2019In 2018, it was ₽6.8 billion. “There are dozens of ways to promote a product (from outdoor to contextual advertising), but a personal recommendation is always important for a buyer,” she shared. “Especially from a person whom he has been following for many years, that is, whose choice, taste, lifestyle he trusts.”

According to Solovieva, an influencer is capable of:

  • Increase brand/product loyalty . He seems to be saying: “I myself use this and I won’t advise my subscribers bad things.”
  • Motivate your audience to make a purchase by showing how to solve subscriber problems. For example, an influencer mom can share what books she reads to her kids at bedtime and how it made her kids love reading. Then her subscribers are highly likely to buy these books.
  • Show product in action . Here the blogger acts as a consultant. For example, a beauty blogger might record an instructional video showing how to do a certain make-up and use a particular brand of make-up for it. This is the task that influencers-reviewers perform: thanks to them, the audience gets acquainted with the product, understands how to use it, sees its pros and cons. Reviewers are especially important for manufacturers of equipment: people compare gadgets for a long time before deciding to buy, and reviews help them make a choice. nine0022
  • Restore reputation / tell about rebranding. Here the influencer becomes the voice of your brand and conveys important information.

How to Work with an Influencer: 9 Steps

Kristina Solovieva shared some tips on how to work with influencers as efficiently as possible.

  1. Determine the target audience for the product. Age, gender, financial status - all this helps to understand who you should advertise with. nine0003

  2. Find the right influencers for your niche. If you advertise cosmetics, then contact beauty bloggers, restaurants - food bloggers and lifestyle bloggers who talk about new places. “I also like sudden decisions. For example, we advertised a gastro farm through dog owners. This is because space is dog-friendly, and such news sticks in memory. This is confirmed by the case with the cat Stepan from Kharkov, who became a real influencer (and who was reposted by Britney Spears),” Solovieva advised. nine0022
  3. Conduct audience research with influencers. In addition to analyzing the intended audience of the product, you need to study the specific audience of each influencer with whom you will establish cooperation in order to understand what overlaps there are between them. Solovieva shares a life hack: “It’s absolutely normal to ask a blogger for statistics. I recommend - in video format. Now you don’t need to have Photoshop skills to change the numbers on the screenshots (alas, this happened too), it’s more difficult to do it on the video. But with the naked eye, you can see the dynamics in the account - video views, engagement, the very quality of comments (hello, bots). If something confuses, it is better to refuse this cooperation. nine0022
  4. Select the most appropriate influencers for the product. Your best bet is to look for an influencer who has already used the product you want to promote, or a similar product. It is also worth considering that influencers from the same niche often have overlapping audiences. This should be avoided in order to expand the reach of advertising. Study the reputation history of the influencer, whether he was involved in scandals, and if so, what scale. If you are launching a large-scale advertising campaign and you need to attract a large number of influencers, then it is worth distributing cooperation in the proportion of 1-9-90 (1 celebrity, 9 macro influencers and 90 micro or nano influencers). The model was first proposed in 2006 by Charles Arthur, former editor of the Guardian and author of Cyber ​​Warfare: The Hacks That Shook the Business World.
  5. Agree on the terms of publication. It is important to find out what content plan the influencer has for the next month in order to understand if the audience is not overloaded with content. Otherwise, advertising will be ineffective. Ask how long it takes an influencer to learn a product and your company, and if they need time to test a product. Agree on a fee and a release date for the ad. Solovieva recalls: “It is important to brief colleagues well. I am a supporter of the fact that the influencer himself prepares the publication, as he knows the needs of his audience better. But I advise you to prescribe all the goals, tasks, deadlines in advance; send all the correct links and materials for review. Practice comments on behalf of the brand: a blogger is unlikely to be able to answer all the questions of his subscribers in a volume, and you are already here, you are already ready to tell everything. nine0022
  6. Calculate the return on investment. Approximately 40% of the audience should be involved in the blogger's advertising campaign.
  7. Send product, if needed. Be sure to ask for the influencer's address in advance and ask when it would be convenient for them to receive the product.
  8. Check that the advertisement was released in the right amount and on time.
  9. Track placement performance. After launching the ad, ask the influencer what kind of reaction was received from the audience. “Don't expect ads to work instantly. Many users save content and then return to it (for example, after a salary),” says Solovieva. nine0022

How Much Do Influencers Earn on Instagram

According to the Influencer Marketing Outlook 2020 report, Instagram is ranked #1 in the list of top influencer marketing platforms. The purpose of such marketing is to influence the behavior and choices of consumers, and working with influencers is one way to do this. Influencers are bloggers who advertise the products of well-known brands, thereby monetizing their impact on the audience. So how much income do influencers still receive for promoting products on a top social network? nine0003

Showing the cards: how much influencers earn on Instagram

Influencer marketing occupies a leading position among popular digital promotion channels. But getting the honorary title of an opinion leader and starting to earn round sums in dollar terms is not so easy - you need to meet certain criteria. First of all, to have a significant audience coverage and a high level of subscriber involvement in the life of the blog, that is, to be on the list of the most visited thematic channels. nine0003

Nano-influencers with between 1,000 and 10,000 followers earn an average of $10-100 per post. Micro-influencers with an audience of 10-50 thousand cost $100-500, average bloggers with 50-500 thousand followers - $500-5000. may ask for $5,000-10,000 for their services, and established millionaire bloggers (mega-influencers) - from $10,000 per post.

Thus, one can trace a pattern: 10,000 followers account for $100, but it is difficult to standardize the calculations, because many factors affect the amount of income: from the duration of the advertising campaign and the cost of the blogger himself for promotion to the level of competition in the influence market. And if a blogger has an active audience of millions in all top social networks, his income grows at an insane rate. By comparison, a mega-influencer on YouTube can earn $20,000 per post, on TikTok $2,500, on Twitter $2,000, and on FB over $25,000! nine0003

If you go deeper, you can see that the prices vary depending on the format of the publication. In 2020, influencers received $180 for Stories ads, $370 for Feed post creation, and $670 for video ads, according to Klear's annual research. These are average influencer rates for the period January-August 2020 and are skyrocketing as audience reach expands: a blogger who has crossed the line of 500,000 followers can expect to pay $2,738 for a standard post for a feed, $4,678 for a video! nine0003

Although influencers with 30K to 500K fans make pretty good money: $535 per post, $960 per video. only $65, publishing a video - $111. However, do not underestimate the "nano" and "micro" level Insta bloggers - if you have the potential and desire to develop in an honest way (without cheating activity), the chances of quickly breaking into the top in the niche are very high . nine0003

Who are the highly paid people of Instagram

According to the Klear report, the most successful Instagram bloggers are Generation Z, born in the digital world (early 2000s) and interested in technology since childhood. Their average earnings outperform older Gen Y across all post formats: Stories $245 vs. $229, Feed Posts $520 vs. $448, Videos $807 vs. $796.

X: $283 vs. $241. Still, in other respects, “older” teens win by earning an average of $45 more (for comparison: $122 vs. $73 for Stories and 211 vs. $170 per post). nine0003

There are also gender differences in the influencer industry, with about 85% of the market being female bloggers. However, men earn 18% more from collaboration with brands, which is $ 128 in monetary terms. This division is observed not only in salaries, but also in blogging categories. Female influencers dominate in DIY (94%), relationships, family and parenting (93%), beauty (92%) and fashion (80%) areas. Men pay more attention to sports and fitness (65%), photography (51%) and travel (63%). nine0003

It is likely that differences in activity across categories determine the wage gap. One of the reasons can also be considered a pandemic, due to which the payment of influencers working in the beauty industry in 2020 (compared to 2019) decreased by 18%, and in fashion by 15%.

Where do the richest bloggers live? Being an influencer in the UK is the most rewarding, as they earn, on average, $500 for an Insta-collaboration. In second place are opinion leaders from Germany, whose services are estimated at $377. Next on the list are Australia ($341), Italy ($263) and Spain ($204), and France completes it ($173). nine0003

It's worth noting that Klear's statistics on influencer salaries, demographics and geography are based on a sample of 4,850 Instagram influencers for 8 months of 2020, starting in January. If you are looking for influencers to collaborate on Instagram, be prepared for the fact that the prices for the services of most of them will be far from statistical.

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