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“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”
monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.
In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.
An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone's profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.
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Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).
Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don't follow an impersonator.
It helps you create a credible and trustworthy presence on the app.
Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.
Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.
Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram's Terms of Use and Community Guidelines.
Your account also needs to be:
Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.
It's best to seek out verification that isn't based on follower count but more about the presence you're hoping to build on the app and if you think there is a possibility for impersonation.
If your Instagram verification request is denied, it can be due to various reasons:
You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.
Now that you know everything about the verification process, let's go over how you can apply.
1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.
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2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.
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3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.
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In the form fields, you'll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It's a best practice to include as much information as possible.
5. Once you've entered the relevant information, select Submit at the bottom of the application.
Instagram says you'll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it's best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.
Whether you're verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you're there to help them succeed, and they'll view you as a credible source.
Topics: Instagram Marketing
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Congrats, you’ve been verified on Instagram!
Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.
It happened to one small brand, and we’re going to show you how they did it.
You don’t have to be a celebrity or famous corporate brand to get verified.
We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.
We also tossed in a few talking points so you can impress your friends and colleagues.
Not sure if it’s worth your time?
We promise this piece is a great way to spend your coffee break!
Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.
Before diving into tips, tricks, and case studies, let’s address the questions circling above your head.
You know the ones… What is “Instagram verified?” Why should my brand get verified? Will that little blue badge earn me cash and followers?
What Does it Mean to Get Verified on InstagramGetting “verified” by Instagram means that IG has personally confirmed that you are who you say you are.
Verified accounts get the coveted blue verification badge, also called the “blue tick,” next to their profile name.
The badge also shows posts.
Why Does Getting Verified On Instagram Matter?Getting your Instagram account verified lends trust and authenticity to your account and to your brand.
Verification lends power and influence for two reasons:
It’s as if the CEO of Instagram personally floated down from a cloud and said: “This business is legit.
”
No. And yes.
Take advantage of its influence to expand your reach and build your audience.
Then, establish a connection through meaningful conversations and high-quality content. Finally, poise your account to convert those followers to leads or customers.
That translates to cash.
Verification can mean a wider audience and more success for your business if you have the right social media marketing strategy in play.
Who Can Apply to Get Verified?Anyone can apply to be verified on Instagram.
Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.
But there’s a catch.
The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.
We’ve got you covered, though.
The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.
We’ll show you how they did it, and help you understand how your business might get verified, too.
What Requirements Do I Have to Meet to Get Verified?Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:
You must be:
Your account must be:
Instagram verification can be revoked, and your account may be deleted if you give them false or misleading information during the application process.
While Instagram only verifies people considered well-known or highly-searched for, they do review accounts featured in multiple news sources.
How to Request Verification from InstagramInstagram verification is free, and no one will request payment to submit your application.
To request an Instagram verification for your brand or business:
What happens after you apply?
Instagram will notify you about the status of your verification once they make a decision.
If Instagram rejects your request, you can try again in 30 days.
In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.
How The Shopify Stockroom Got Verified by InstagramEntrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.
The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.
Two years later, the company remains verified and has nearly 6000 followers.
The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.
This put them at risk of being impersonated on Instagram.
By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.
Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.
The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.
Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.
More Ways for Small Businesses to Get VerifiedIn an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.
After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.
According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.
For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.
Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.
Writer Tom Ward never did get himself approved.
20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagramTo improve the authenticity of your brand and increase your chances of getting verified, promote your Instagram account, create strong branding, build authority, and establish authenticity behind-the-scenes.
Here are 20 tips to help your business achieve a higher level of authenticity.
Increase your brand’s reputation by establishing authority in your industry. Some ways you can establish authority are:
Authentic brands take pride in their honesty and transparency, even when no one’s looking.
Here are some ways your business can establish behind-the-scenes authenticity.
A strong, engaged following contributes toward the legitimacy of your brand. Below are some tips to help you build the type of trust that IG audiences prefer.
Getting verified on Instagram is no easy chore.
If you do get approved, though, you’ll enjoy a boost of notoriety and prestige.
New people will be more likely to trust and follow you.
And, your brand name is less likely to be stolen or impersonated by scammers.
To get verified, increase the efforts that make your business a success across social media: multi-channel social marketing, a solid brand reputation, and an engaged target audience.
guidesHow toInstagramWhat's new
At the end of August 2018, for the first time on Instagram, it became possible to directly submit a request for verification of your account in order to receive the coveted "blue tick".
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♥ RELATED: How to Post Live Photos from iPhone to Instagram: 3 Ways. nine0010
Blue checkmarks are rare on Instagram, even among famous brands and celebrities.
The process of verifying (verifying) an account has always been shrouded in a halo of uncertainty - no one has ever known how the verification takes place. There is even a special black market where treasured verified account badges are offered for thousands of dollars.
Now everything has changed. From now on, the verification process has become much simpler and clearer. Now any user can apply for verification of their account by going through a few steps. nine0003
From the description of the new Instagram verification system:
“The checkmark is an important sign that the account you are dealing with actually belongs to a well-known public figure, celebrity or global brand. Starting today, we are providing accounts with a large number of followers and who meet our requirements with a new option to submit a verification request through a special form in the Instagram app.”
♥ BY TOPIC: 23 extreme Instagram selfies (photos and videos) in places where it's easy to lose your life .
1. Open your Instagram profile and go to Settings.
2. Follow the path "Account" → "Confirmation request" .
3. Provide the required information.
4. Provide proof of identity (passport or driver's license). Alternatively, you can submit utility bills or tax returns. Don't worry, these documents won't show up in your account. nine0003
If the name on your identification documents does not match your username, it may be difficult to verify your account.
♥ BY TOPIC: The most followed people on Instagram are the 40 accounts with the most followers.
After doing all of the above, please be patient while Instagram checks your data. They will inform you of their decision in a special notice. If rejected, you can reapply after 30 days.
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Please make sure your account meets the requirements before applying for verification. First of all, your account must not violate the terms of the user agreement. In addition, Instagram experts will review your page for “authenticity, uniqueness, completeness, and outstanding qualities.”
What do these definitions mean for Instagram? Authenticity implies that the account actually belongs to a real person, brand or registered company. nine0003
Uniqueness means that only one account belonging to one person or company can get verified status. The exception is accounts created for certain languages. Accounts dedicated to broad interests (for example, dogs) are not subject to verification.
An account is considered complete if it is open, with a required profile photo, a completed bio, and at least one post. Please note that the page should not contain links to your profiles in other social networks. nine0003
The last criterion is the most stringent.
On Instagram, an account that belongs to a famous person or brand is considered outstanding, which is often entered into the search engine. The social network regularly checks the pages that “glow” in the news, while paid content is not taken into account. Although the account verification process is now much more transparent, the last criterion can be interpreted in different ways.
Even with the new application form, not all users will be able to get the coveted check mark. There is an element of unpredictability here. Many popular accounts do not have verified status, but others, seemingly not so famous, do. What this is connected with is not clear. nine0003
See also:
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Tags: iFaq, instagram for iPhone and Mac OS X.
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The blue tick on Instagram is the most coveted of all social networks. Buying it is the most expensive (and Instagram itself officially forbids it), and getting a tick for free is not so easy.
Content:
A blue tick is a sign of Instagram account verification, Instagram itself calls such pages “favorites”. Of course, everyone wants to get that blue tick, like stars and famous brands.
She makes the account "official" - confirms that it belongs to this particular famous person, and not a fake. Naturally, in such accounts, the price of advertising can be an order of magnitude higher. nine0003
But the checkbox does not give any privileges. No personal access to technical support, no priority in the feed, no additional protection against account theft. Therefore, there is no point in trying to get it just like that.
One of the options that the most cunning people hope for is to find the blue tick emoji and add it to your name in the Instagram profile. NO check mark . Don't search, don't waste your time. You can artificially "draw" it through the web version of instagram.com. It's the same in all youtube videos. But it's only good for taking a screenshot. This blue verification checkmark will only be in your browser, when you refresh the page it will disappear and no one except yourself will see this checkmark anywhere.
There is a way to buy a blue checkmark with money. Doubtful sellers for an amount of $ 1000 or more can offer you through their acquaintances, Instagram employees, to verify your account. Whether to trust such proposals is up to you. The official position of Instagram is “we do not sell verification, if we suspect that you received a tick in a fraudulent way, we will take it away.” Therefore, in my opinion, it is better to invest this money in advertising on Instagram, mass following or cheating, at worst. nine0003
Therefore, the only way to get a tick on Instagram in 2022 is to pass official verification. It's free, but there's not much chance of success if you don't qualify. About it below.
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If you are a little-known blogger, they don’t write about you, you don’t have tens of thousands of subscribers, forget about the tick. It is better to link Instagram with other social networks so that subscribers know that this is really your account, and not a fake one.
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Which pages can make a blue tick on Instagram?
Famous people, athletes, media, entertainment pages and government agencies.
What documents are needed to get a tick on Instagram?
If you are verifying a person's account: passport or driver's license.
If you verify the profile of the organization: registration certificate, corporation charter, tax documents.
It is also necessary to have publications about you in major media. nine0003
Additional information
Write why you absolutely need to get a blue tick on your Instagram account.
All this information can be sent via this link
👉 https://www.facebook.com/help/contact/342509036134712
