How to get a blue tick on instagram for business
How To Get a Business Verified on Instagram
- Hubspot Blog
- HubSpot.com
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“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”
monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.
In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.
What is an Instagram verification badge?
An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone's profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.
Image Source
Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).
Why and when should you get verified on Instagram?
Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don't follow an impersonator.
It helps you create a credible and trustworthy presence on the app.
Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.
Instagram Verification Criteria
Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.
Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram's Terms of Use and Community Guidelines.
Your account also needs to be:
- Authentic: Your account represents a real person (public figure, influencer, etc.) or a real registered business or entity.
- Unique: The content you share needs to represent the unique qualities of the person or business requesting verification.
- Complete: When you apply, your profile must be a public profile that contains a bio and profile photo and an active presence on the app.
- Notable: Your account needs to represent someone that is well known or often searched for. Instagram reviews news sources for notability, but it does not consider paid or sponsored media.
How many followers to get verified on Instagram?
Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.
It's best to seek out verification that isn't based on follower count but more about the presence you're hoping to build on the app and if you think there is a possibility for impersonation.
Why Your Instagram Verification Application Could Be Denied
If your Instagram verification request is denied, it can be due to various reasons:
- Your profile was not complete when you requested verification (i.e., you don't have a profile photo).
- The only content available to display your notability is paid or sponsored media.
- You provided misleading information during the verification process.
- You attempted to verify your account through a third party.
- You applied for a verification badge multiple times before receiving a final decision from Instagram.
You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.
How to Request To Get Verified on Instagram
Now that you know everything about the verification process, let's go over how you can apply.
1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.
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2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.
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3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.
Image Source
In the form fields, you'll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It's a best practice to include as much information as possible.
5. Once you've entered the relevant information, select Submit at the bottom of the application.
How long does it take to get verified on Instagram?
Instagram says you'll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it's best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.
Whether you're verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you're there to help them succeed, and they'll view you as a credible source.
Topics: Instagram Marketing
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How to Get Your Small Business Verified on Instagram
Congrats, you’ve been verified on Instagram!
Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.
It happened to one small brand, and we’re going to show you how they did it.
You don’t have to be a celebrity or famous corporate brand to get verified.
We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.
We also tossed in a few talking points so you can impress your friends and colleagues.
Not sure if it’s worth your time?
We promise this piece is a great way to spend your coffee break!
Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.
- Instagram Verification FAQ’s
- What Does It Mean To Get Verified?
- Why Does Getting Verified Matter?
- Does Verification Translate To Cash?
- Who Can Apply to Get Verified?
- What Requirements Do I Have to Meet to Get Verified?
- How to Request Verification
- How The Shopify Stockroom Got Verified
- More Ways for Small Businesses to Get Verified
- 20 Tips To Increase Your Brand’s Authenticity – And Increase Your Chances Of Getting Verified
- 5 Ways To Promote Your Instagram Account
- 5 Ways To Create Strong Social Media Branding
- 7 Ways To Build Brand Authority
- 3 Ways To Establish a Reputation for Authenticity
- 7 Tips to increase your followers, reach, and engagement
Before diving into tips, tricks, and case studies, let’s address the questions circling above your head.
You know the ones… What is “Instagram verified?” Why should my brand get verified? Will that little blue badge earn me cash and followers?
What Does it Mean to Get Verified on InstagramGetting “verified” by Instagram means that IG has personally confirmed that you are who you say you are.
Verified accounts get the coveted blue verification badge, also called the “blue tick,” next to their profile name.
The badge also shows posts.
Why Does Getting Verified On Instagram Matter?Getting your Instagram account verified lends trust and authenticity to your account and to your brand.
Verification lends power and influence for two reasons:
- It’s hard to get, which makes it more prestigious.
- Verification is handled personally by Instagram staffers, so it lends a solid reputation.
It’s as if the CEO of Instagram personally floated down from a cloud and said: “This business is legit.
”
No. And yes.
Take advantage of its influence to expand your reach and build your audience.
Then, establish a connection through meaningful conversations and high-quality content. Finally, poise your account to convert those followers to leads or customers.
That translates to cash.
Verification can mean a wider audience and more success for your business if you have the right social media marketing strategy in play.
Who Can Apply to Get Verified?Anyone can apply to be verified on Instagram.
Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.
But there’s a catch.
The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.
We’ve got you covered, though.
The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.
We’ll show you how they did it, and help you understand how your business might get verified, too.
What Requirements Do I Have to Meet to Get Verified?Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:
You must be:
- In compliance with Instagram’s Terms of Service and Community Guidelines
- Able to prove your identity
Your account must be:
- Authentic – representing an actual business or person
- Unique – the only account representing your business (except language-specific accounts)
- Complete – publicly accessible and includes bio, profile photo, and at least one post.
Your account must not contain any “add me” type links that send users to a different social media channel.
- Notable – represents “a well-known, highly searched for person, brand or entity,” according to Instagram.
Instagram verification can be revoked, and your account may be deleted if you give them false or misleading information during the application process.
While Instagram only verifies people considered well-known or highly-searched for, they do review accounts featured in multiple news sources.
How to Request Verification from InstagramInstagram verification is free, and no one will request payment to submit your application.
To request an Instagram verification for your brand or business:
- Log into the account you’re requesting verification for.
- Tap the menu icon on your profile.
- Go to: Settings > Account > Request Verification
- Enter your name and provide your acceptable form of I.D. (usually a government-issued photo I.D.)
What happens after you apply?
Instagram will notify you about the status of your verification once they make a decision.
If Instagram rejects your request, you can try again in 30 days.
In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.
How The Shopify Stockroom Got Verified by InstagramEntrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.
The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.
Two years later, the company remains verified and has nearly 6000 followers.
The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.
This put them at risk of being impersonated on Instagram.
By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.
Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.
The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.
Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.
More Ways for Small Businesses to Get VerifiedIn an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.
After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.
According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.
For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.
Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.
Writer Tom Ward never did get himself approved.
20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagramTo improve the authenticity of your brand and increase your chances of getting verified, promote your Instagram account, create strong branding, build authority, and establish authenticity behind-the-scenes.
Here are 20 tips to help your business achieve a higher level of authenticity.
- Include a profile link from your other social media channels to your IG account.
- Promote your IG account from your website.
- Embed IG content into your blog posts when appropriate.
- Promote your IG account to your email list.
- Include your IG account link in your email signature
Increase your brand’s reputation by establishing authority in your industry. Some ways you can establish authority are:
- Get verified on other social media channels.
- Create a blog with consistent, high-quality content that positions you as an expert in your industry.
- Create a Wikipedia page for your company
- Contribute written content to other websites.
- Generate press about your brand and link it to a media or “about” page on your website.
- Maintain a clear, defined niche within your industry.
- Earn backlinks from high-authority domains to your website.
Authentic brands take pride in their honesty and transparency, even when no one’s looking.
Here are some ways your business can establish behind-the-scenes authenticity.
- Avoid black and gray hat techniques.
Don’t try to speed your success by buying followers, participating in link circles, or using other ways to cheat the system. - Share behind-the-scenes videos, images, and stories with your followers.
Inviting your followers behind the scenes of your company creates a connection with your audience. It also reinforces the fact that you’re a real, authentic business. - Share stories about your team.
Let people get to know your team members through storytelling. It’s an excellent way to provide high-quality content that engages your followers, and also builds trust with your audience.
A strong, engaged following contributes toward the legitimacy of your brand. Below are some tips to help you build the type of trust that IG audiences prefer.
- Create content that Instagrammers love, such as:
- Videos
- Live videos
- High-quality images
- Stories
- Increase your reach and add more followers by making good use of hashtags in your posts.
- Understand what engages your followers by checking in with your Instagram Analytics regularly.
- Increase engagement with your followers by including the following in your posts:
- Storytelling
- Contests
- Stories with stickers
- Update your profile at least once a month.
- Publish your posts during times when your followers are most likely to interact with brands.
- Stick to a consistent posting schedule to retain and engage your followers.
- Compliment your organic efforts with promoted posts and paid ads.
Getting verified on Instagram is no easy chore.
If you do get approved, though, you’ll enjoy a boost of notoriety and prestige.
New people will be more likely to trust and follow you.
And, your brand name is less likely to be stolen or impersonated by scammers.
To get verified, increase the efforts that make your business a success across social media: multi-channel social marketing, a solid brand reputation, and an engaged target audience.
guidesHow toInstagramWhat's new
Blue tick on Instagram: how to get
At the end of August 2018, for the first time on Instagram, it became possible to directly submit a request for verification of your account in order to receive the coveted "blue tick".
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♥ RELATED: How to Post Live Photos from iPhone to Instagram: 3 Ways. nine0010
Blue checkmarks are rare on Instagram, even among famous brands and celebrities.
The process of verifying (verifying) an account has always been shrouded in a halo of uncertainty - no one has ever known how the verification takes place. There is even a special black market where treasured verified account badges are offered for thousands of dollars.
Now everything has changed. From now on, the verification process has become much simpler and clearer. Now any user can apply for verification of their account by going through a few steps. nine0003
From the description of the new Instagram verification system:
“The checkmark is an important sign that the account you are dealing with actually belongs to a well-known public figure, celebrity or global brand. Starting today, we are providing accounts with a large number of followers and who meet our requirements with a new option to submit a verification request through a special form in the Instagram app.”
♥ BY TOPIC: 23 extreme Instagram selfies (photos and videos) in places where it's easy to lose your life .
How to get a blue tick on Instagram
Submit a request
1. Open your Instagram profile and go to Settings.
2. Follow the path "Account" → "Confirmation request" .
3. Provide the required information.
4. Provide proof of identity (passport or driver's license). Alternatively, you can submit utility bills or tax returns. Don't worry, these documents won't show up in your account. nine0003
If the name on your identification documents does not match your username, it may be difficult to verify your account.
♥ BY TOPIC: The most followed people on Instagram are the 40 accounts with the most followers.
Please wait
After doing all of the above, please be patient while Instagram checks your data. They will inform you of their decision in a special notice. If rejected, you can reapply after 30 days.
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Tips and Requirements
Please make sure your account meets the requirements before applying for verification. First of all, your account must not violate the terms of the user agreement. In addition, Instagram experts will review your page for “authenticity, uniqueness, completeness, and outstanding qualities.”
What do these definitions mean for Instagram? Authenticity implies that the account actually belongs to a real person, brand or registered company. nine0003
Uniqueness means that only one account belonging to one person or company can get verified status. The exception is accounts created for certain languages. Accounts dedicated to broad interests (for example, dogs) are not subject to verification.
An account is considered complete if it is open, with a required profile photo, a completed bio, and at least one post. Please note that the page should not contain links to your profiles in other social networks. nine0003
The last criterion is the most stringent.
On Instagram, an account that belongs to a famous person or brand is considered outstanding, which is often entered into the search engine. The social network regularly checks the pages that “glow” in the news, while paid content is not taken into account. Although the account verification process is now much more transparent, the last criterion can be interpreted in different ways.
Even with the new application form, not all users will be able to get the coveted check mark. There is an element of unpredictability here. Many popular accounts do not have verified status, but others, seemingly not so famous, do. What this is connected with is not clear. nine0003
Related videos:
See also:
- How to see all the photos you liked on Instagram.
- Instagram cache on iPhone: where to look and how to clear.
- How to add music to Stories (stories) in Instagram on iPhone - 2 ways.
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Tags: iFaq, instagram for iPhone and Mac OS X.
How to get ticked on Instagram 2022
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The blue tick on Instagram is the most coveted of all social networks. Buying it is the most expensive (and Instagram itself officially forbids it), and getting a tick for free is not so easy.
Content:
- What does the tick on Instagram mean
- How to get a tick on Instagram 2022
- How to officially get a tick through the Instagram app
- Why do I need a check mark?
What does the tick on Instagram mean?
A blue tick is a sign of Instagram account verification, Instagram itself calls such pages “favorites”. Of course, everyone wants to get that blue tick, like stars and famous brands.
She makes the account "official" - confirms that it belongs to this particular famous person, and not a fake. Naturally, in such accounts, the price of advertising can be an order of magnitude higher. nine0003
But the checkbox does not give any privileges. No personal access to technical support, no priority in the feed, no additional protection against account theft. Therefore, there is no point in trying to get it just like that.
How to get a tick on Instagram 2022
Emoji/special character - copy and paste
One of the options that the most cunning people hope for is to find the blue tick emoji and add it to your name in the Instagram profile. NO check mark . Don't search, don't waste your time. You can artificially "draw" it through the web version of instagram.com. It's the same in all youtube videos. But it's only good for taking a screenshot. This blue verification checkmark will only be in your browser, when you refresh the page it will disappear and no one except yourself will see this checkmark anywhere.
Buy a checkmark on Instagram
There is a way to buy a blue checkmark with money. Doubtful sellers for an amount of $ 1000 or more can offer you through their acquaintances, Instagram employees, to verify your account. Whether to trust such proposals is up to you. The official position of Instagram is “we do not sell verification, if we suspect that you received a tick in a fraudulent way, we will take it away.” Therefore, in my opinion, it is better to invest this money in advertising on Instagram, mass following or cheating, at worst. nine0003
Therefore, the only way to get a tick on Instagram in 2022 is to pass official verification. It's free, but there's not much chance of success if you don't qualify. About it below.
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How to officially get a tick on Instagram 2022
If you are a little-known blogger, they don’t write about you, you don’t have tens of thousands of subscribers, forget about the tick. It is better to link Instagram with other social networks so that subscribers know that this is really your account, and not a fake one.
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Which pages can make a blue tick on Instagram?
Famous people, athletes, media, entertainment pages and government agencies.
What documents are needed to get a tick on Instagram?
If you are verifying a person's account: passport or driver's license.
If you verify the profile of the organization: registration certificate, corporation charter, tax documents.
It is also necessary to have publications about you in major media. nine0003
Additional information
Write why you absolutely need to get a blue tick on your Instagram account.
All this information can be sent via this link
👉 https://www.facebook.com/help/contact/342509036134712
How to get a blue tick via Instagram .
- Go to settings.
- Find Account - Confirmation Request. nine0108
- Enter all the information (First and last name, pseudonym), select the account category from those offered.
