How many followers to get money on instagram

How To Make Money on Instagram in 2022 (7 Best Ways)

This guide will explore 7 quick and easy methods for how to make money on Instagram.

You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.”

Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.

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How to make money on Instagram
How much do Instagram influencers make?
How many Instagram followers do you need to make money?
Getting paid on Instagram and beyond
Make money on Instagram FAQ

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How to make money on Instagram

Collaborate with brands on sponsored posts
Become an affiliate
Open your own ecommerce store
Create an Instagram shop
Sell your photos online
Monetize your content
Sell old stuff

The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.

The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.

So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.

1. Collaborate with brands on sponsored content

The term “Instagram influencer” gets thrown around a lot these days.

An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.

Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.

But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content.

It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.

How to decide what to charge as an influencer

Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.

Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.

Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights.

The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.

Finally, it's important as an influencer to also know your own audience.

What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate.

How to find brands to work with

If you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.”

You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:

Fohr. Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach to brands shopping for a partnership. You can also access a list of brands and their wants, so you can take the initiative to reach out too.
Crowdtap. Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the US only.
indaHash. Brands post campaigns you can participate in. Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.

The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts.

You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business:

Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them.

2. Become an affiliate

Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.

This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales. Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles.

Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:

ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
Amazon Associates. A popular option that pays out a 10% commission.

Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.

Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio.

3. Open your own ecommerce store

By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.

But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.

The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Chris Vaccarino, founder of Fanjoy

You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience.

Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time.

By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy. Better yet, you can get your own brand out there on the products you sell.

Fans can show their love and support your work by buying from you—a purchase they can feel good about.

There are a few ways to sell your own merch:

You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
You can sell services such as photography or consulting using your bio to direct interested people to a contact email or a link to your professional website.
You can sell digital products such as online courses, ebooks, or design templates.
You can use your Instagram business account to launch a startup selling your own original products. You can use dropshipping fulfillment so you don’t have to deal with holding inventory or returns.

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4. Create an Instagram Shop

The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.

Instagram shopping tags are so effective—and over 130 million people are tapping on shopping tags every month—because they allow people to go from product inspiration to product information in just a few taps."
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram

It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.

You can customize your shop by creating collections or curated products presented in themes. Common themes include new arrivals, gifts, or seasonal trends.

Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.

It doesn’t stop there. People can also buy your products throughout Instagram via features like:

Shoppable posts and Stories. You can use product tags to showcase items from your catalog in videos and images. People simply need to tap to learn more about an item.
Shoppable ads. You can also add product tags to ads and extend the reach of your shoppable posts. Setup is simple inside Ads Manager, or you can boost existing Instagram posts in your feed.
Instagram Shop tab. Instagram’s shopping tab is a destination for people looking to discover new brands that are relevant to them. This helps you more easily reach new customers on the app.
Live shopping. Do you love livestreaming content? Then you’ll find Instagram live shopping helpful for making money. Just go live and tag products from your catalog (or Facebook shop) to feature in your broadcast. The product will show up at the bottom of the screen, where people can tap to purchase instantly.

The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout.

5. Sell your photos online

Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.

However, you can also sell your photos as prints and on other physical products using a similar method described in the last section. Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.

Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you.

6. Monetize your content

Monetize your videos with ads

Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.

How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account.

Turn on In-stream Video Ads and start earning in three steps:

Go to Account Settings. Tap Creator, then In-Stream Video Ads.
Tap Get Started. Read and agree to the terms and conditions.
Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.

To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify.

Live badges

Live badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast.

With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart.

People can buy:

One heart for $0.99
Two hearts for $1.99
Three hearts for $4.99

7. Sell old stuff

If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment.

Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales.

Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram

How much do Instagram influencers make?

There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post.

The amount you make depends on a few factors:

Number of followers
Engagement rates
Affiliate marketing tactics

The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.

Nano-influencer: 1,000–10,000 followers ($10–$100 per post)
Micro-influencer: 10,000–50,000 followers ($100–$500 per post)
Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)
Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)
Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)

If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following.

So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:

Lele Pons: 46 million followers
Charli D'Amelio: 44.4 million followers
Addison Rae: 40.1 million followers
Sommer Ray: 26.8 million followers

Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers

How many Instagram followers do you need to make money?

If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think.

The long answer depends on factors that range from:

What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
How engaged your followers are (100,000 fake followers won’t amount to much)
Which revenue channels you explore

Naturally, the more engaged followers you have, the better. Check out our tips on how to get more followers on Instagram.

While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.

Getting paid on Instagram and beyond

What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there?

There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through.

Ready to create your business? Start your free trial of Shopify—no credit card required.

Make money on Instagram FAQ

Can you get paid on Instagram?

Yes. You can get paid on Instagram in the following ways:

Create sponsored posts for brands that want to get in front of your audience
Become an affiliate and making a commission selling other brands’ products
Create and selling a physical or digital product or offering a paid service
Set up an Instagram Shop
Sell licenses for your photography or videos
Monetize your content

How many followers do you need to make money on Instagram?

The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.

How much money does 10K Instagram followers bring in?

Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.

How Many Instagram Followers You'll Need to Make Money in 2022?

It is frustrating to see influencers making thousands of dollars per post on Instagram while we struggle just to see our follower count rise daily. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money.

One of the first metrics that users and brands look at to determine account influence is your follower count, mostly because it is front and center for everyone to see. Even so, there is no set Instagram follower number to make money in 2018 that works for every influencer in every niche. In today’s post, I am going to go over how to approach your follower count and when should you monetize them.

How much money can you make on Instagram?

This is the first question anyone who is trying to monetize their Instagram has, but there is no hard and fast answer. There are a lot of variables that factor into the amount of money a user can make by posting on Instagram such as account niche, the way of monetization, quality of posts, follower count, and engagement rates, just to name a few.

One of the most popular ways (if not THE most popular way) that influencers make money on Instagram is through sponsored posts. Influencers are responsible for setting their own rate for working with brands, so the income potential varies even more here.

For instance, an account just branching out into influencer marketing and sponsored posts may start by charging $25-$50 a post, and accounts that are already established as influencers with 30-80k followers can charge hundreds of dollars per post. Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.

Couple influencers’ wide variety of rates with the varying amount of brands they work with and the number of sponsored posts received, and it becomes completely possible to make a full-time living just by posting on Instagram!

How many followers do you need to make money on Instagram?

The answer is… it depends! If you feel like this answer is a letdown, hear me out.

When brands are looking to work with influencers, they want to know that their marketing budget is well-used. What brands really look at is how well your audience is engaged, no matter the follower count because that means more product awareness, and potential sales, for them. Brands also look at how your follower count and engagement rate fit in with your niche and the quality of your posts.

Engagement rate is gold

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.

For instance, imagine you had $100 and wanted to make more money with it. You could invest it with a person who had hundreds of thousands of potential buyers at their fingertips, but you noticed that only a hundred or so were actually paying attention to what they said. Your best bet would be investing that $100 with someone who only had a couple thousand potential buyers, but they are all constantly paying attention to what they say.

The key to making money on Instagram is not a follower count. It is having good a engagement rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. (There are plenty of online tools available if you don’t feel like doing the math yourself!)

Later, an Instagram marketing and scheduling platform, states that engagement rates between 2-3% are average and rates between 4-6% are considered high. An engagement rate that breaches double digits is considered to be “viral. ”

When your engagement rate is high, that tells brands that your followers are hearing what you are saying and, better yet, listening! They will invest their money with you because it will, in turn, result in your followers buying their products.

Your niche matters a lot

Did you know that 7 out of 10 people rely on social media to make purchase decisions AND almost half of them rely on the opinion of influencers? Whether you know it or not, people out there are looking for recommendations to follow and yours is one of them! If you are passionate and knowledgeable in a particular niche, you could be earning money just by promoting brands and products you already love!

Some of the most profitable niches on Instagram are Health/Wellness/Fitness, Travel, Fashion, Beauty, Business, Wealth/Finance, Luxury, and Lifestyle. Users in these niches work with a variety of brands, create a wide range of content, and have great success in monetizing their Instagram accounts.

Take Zara, for instance. A woman of many talents, Zara is a professional violinist and composer based in Nigeria. Now, with the help of Sellfy, she sells natural hair care resources and digital information products to 105K+ followers on Instagram and 171K+ subscribers on YouTube.

Some niches are so specific, that you don’t have to have a lot of followers to start landing sponsored posts, such as “hamburgers” instead of “food” or “acne skin care” instead of “beauty.”

More and more brands are working with micro-influencers in these specific niches to promote their products because they have a more engaged, targeted following.

While the definition of a micro-influencer varies from professional to professional, they are generally defined as a user who has more than 1,000 and less than 100,000 highly engaged followers. That’s great news for accounts that are still growing but are ready to start landing sponsored posts!

Don’t limit yourself to sponsored posts

Earn extra as an affiliate

Partnering with brands isn’t the only way to monetize your Instagram account. On top of working directly with brands in sponsored posts, you could also use affiliate marketing to make an income on Instagram. Affiliate marketing is when a brand pays you a commission after someone buys a product that you recommend. Usually, with a promo code or affiliate link, the affiliate marketing networks you are a part of will track the number of sales your recommendation garnishes and will pay you a percentage of the profit when it’s all said and done.

Selling affiliate products is as simple as recommending a product as long as you always remember to include your tracking link or code. The best place to start is with products you already use and recommend and research if those brands are already a part of affiliate marketing networks.

There are hundreds, if not thousands, of affiliate programs available for you to join and in every niche imaginable. Some of the top affiliate marketing networks to join when just getting started include Amazon Associates, Linkshare, Shareasale, and Commission Junction.

Earn even more with your own products

By far the best way of monetizing your Instagram account is by selling your own digital products. That’s exactly what Ron Jones does. He’s a personal trainer and a Sellfy creator that’s managed to combine personal fitness training with mental health techniques to offer a truly unique experience to his customers. This way he has successfully brought his personal training online by selling a 5-week program in his Sellfy store.

Selling on Instagram isn’t as difficult as it may sound. It can be as simple as writing an ebook in your niche and marketing it to your followers!

Even though there is no numerical threshold you have to cross to consider yourself an influencer and start making money on Instagram, that doesn’t mean you should give up on growing your audience. Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you.

All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How many Instagram followers do you need to earn? - Articles of partners

12/16/2020

Modern Instagram is not just a social network for sharing photos, but a working tool for making money. And the money here is found very, very decent. Popular influencers earn tens and hundreds of thousands of dollars a month here. We will talk about how to become a blogger on Insta and make money, as well as the most popular Insta-professions in this material. nine0003

How to start making money on Instagram from scratch on your own?

Unfortunately, bloggers don't get paid just for beautiful eyes. Therefore, if you have thought about whether Instagram pays for followers and content views, the answer is “definitely not!”. You can monetize your blog in the following ways.

Likes, comments, saves and subscriptions

Engagement rate is the most expensive currency of Instagram. It should be noted right away that this particular way of earning is rarely used by well-known bloggers with a multi-million audience. But small accounts often resort to it. nine0003

The essence of earning is to register on third-party services, where for a small amount you need to perform various tasks: like, comment, subscribe to pages. For the implementation of such tasks they pay from 50 kopecks to 3 hryvnias. Of course, you won’t earn much on this, but this is the easiest and most affordable option for how to make money on Instagram without investing money for a beginner.

Advertising in posts and stories

Integrating ads into account content is the most profitable way to monetize Instagram. Popular and in-demand bloggers usually have their ad calendar scheduled several weeks in advance. Advertisers send bloggers clear terms of reference to follow during the “ad break” process. nine0003

It is very convenient to provide mediation services in the field of advertising through special exchanges, such as BloggerMall. From a large number of proposals, you can choose exactly those that are best "embedded" in the concept and theme of the blog. In addition, with exchanges, you don’t need to puzzle over how many subscribers you can earn on Instagram. Each site clearly defines how much audience is required to get started. In the case of BloggerMall, it is enough to have 3000 followers to get the first advertising offers. nine0003

Instagram modeling

Bloggers with model looks often become the “faces” of Instagram stores. Participation in the filming of various brands allows you to kill two birds with one stone: get additional earnings for the model and additional media coverage for the brand.

Promotion of their own brand of goods

Almost 90% of popular bloggers have their own clothing brands, Instagram stores with cosmetics or home decor. And it doesn’t matter at all whether the blogger sews things on his own or rents a workshop with hired staff. nine0003

The personal brand of a blogger and the presence of a loyal audience allows you to sell goods to "warm customers" and thus very quickly get promoted in the field of sales.

Brand Ambassador

Ambassador is a representative of the brand, its “face”, with which it is associated with customers. This type of income is many times more profitable than regular blog postings. However, there will be much more requirements on how to blog on Instagram and get paid as an ambassador. Often bloggers even have to give up their usual household appliances or smartphones in favor of the products of the brand they represent. nine0003

Subscribers should not feel cheated. People need to see and believe that the influencer really enjoys all the things that he promotes on his blog. In other words: you won't be able to be a XiaoMi smartphone ambassador if you use an iPhone.

Who can work on Instagram?

There is a fairly large percentage of Instagram users who want to make money on this social network, but are not ready to join the ranks of bloggers. For them, there is a proven instruction “How to make money on Instagram from scratch”, without investing huge funds in promoting your own blog. nine0003

Insta photographer

Everyone needs a good visual on Instagram, both bloggers and commercial pages. High-quality photo content for a social network allows you to increase sales, attract new subscribers and customers, and therefore they are ready to pay good money for the services of professional content makers. On average, the cost of one content shoot for a brand or influencer ranges from $300-$500.

Insta-copywriter

The ability to write posts is another cool way to start making money on Instagram from scratch on your own. Advanced copywriters who are able to express the idea of the author of the blog in such a way that subscribers do not guess anything, but at the same time they were interested in reading, commenting, reposting these posts. The average price of Insta-text is 200-400 hryvnias. nine0003

Instagram account administrator

Today, a lot of digital agencies are launching courses "How to become an Instagram blogger manager from scratch. " This is not at all surprising, because the number of media faces on the social network is growing, and therefore the demand for administrative assistants is multiplying. Such a specialist is required to timely lay out posts and photos, and, if necessary, process the latter. Administrators communicate with subscribers in comments and Direct, monitor the integrity of the feed and maintain the page as a whole. nine0003

SMM manager

This specialist knows exactly how to start blogging on Instagram from scratch and earn money. SMM specialists promote other people's pages by improving their ranking indicators.

More subscribers = more money?

Almost all novice bloggers are concerned about the question of how many Instagram followers do you need to earn and not know grief? Unfortunately, only one number in the account is not enough for a comfortable existence. In order for advertisers to line up with a request to recommend their product, you need to make sure that the blog audience is lively, active and solvent. nine0003

The degree of involvement of account subscribers must be at least 30-40%. If your followers are “dead souls” from giveaways and cheat services, there can be no talk of any worthy promotional offers.

Therefore, when wondering how to develop your Instagram and earn money from it, immediately give up “easy followers”. Doubtful giveaways, buying bots and endless participation in draws is a road to nowhere. It is much more reasonable to concentrate on the quality of content and invest in a competent SMM specialist. nine0003 90,000 how to connect monetization on Instagram and earn

enter

Log

Registration

When you invest in the development of the account in the Instagram, I want it to be a lot somehow paid off. But direct monetization is not available, that is, the social network does not embed ads directly into your content and does not share part of the income from advertisers, as YouTube does. nine0003

But there are other ways to enable monetization on Instagram. We talk about five options for making a profit from a social network.

The level of income for all methods of monetization depends on the number of subscribers and coverage. The larger the audience, the more you can earn.

Content
Article reading time 5 minutes

Method #1: Sell ad integrations

Method #2: Sell your products and services

Method #3: paid access to content in close friends

Method #4: affiliate programs

Method #5: driving traffic to another site

Method #1: selling advertising integrations

One of the most popular ways to monetize Instagram - selling ads, when advertisers pay you for mentioning their brand or praising a particular product and recommending it to an audience. There are several options for such integrations:

native advertising, when you do not advertise the product directly, but show options for its use or simply place it in the frame during the shooting of another story or photo shoot;
mentioning a profile, when you tag an advertiser's account in the description of a photo or story, and people can go there to subscribe or place an order;
active link - it can be posted in stories if you have more than 10,000 subscribers: you can link to the advertiser's website or his chat bot in one of the messengers. nine0120

All three integration formats can be sold to advertisers. But keep in mind that native ads are more often bought from millionaire bloggers, and not from novice influencers with a small audience reach.

An example of how an ad in an account might look like: a product demonstration and a link to a page where you can buy it.

To start making money selling ad integrations, tell advertisers that you can promote their products. This can be done in several ways:

write to small companies, talk about audience and reach, and offer to buy advertising on your profile;
leave contacts in the profile header where you can be contacted for PR issues;
register on advertising exchanges on Instagram and offer your services there.

Advertising exchanges are platforms where advertisers and bloggers meet. You can post your profile information there, and advertisers can find it and contact you. Some exchanges work differently: advertisers leave orders for promotion there, and you can apply for its implementation. nine0003

There are more than 20 different ad exchanges in total: Epicstars, Sociate, LabelUp, GetBlogger and many others. The more sites you register on, the more advertisers will be able to learn about you and offer you cooperation. And how much money to take for advertising integrations, decide for yourself - look at the prices of the nearest competitors and form an adequate price.

An example of pricing on one of the exchanges. Most often, the cost is indicated based on the number of subscribers, profile topics and audience activity

Storytelling is a proven way to connect with your audience and win new social media followers, and therefore potential customers.

If suddenly your company does not have a page in social networks, create it. And in addition to posts with news, promotions and wishes for a nice day, tell stories. The topics are very different - about the work process, about employees, about the emergence of a company, about difficulties. Let it be emotional and on the same wavelength with the audience.

You can also learn how to create fire storytelling in the course from Praktika. school. nine0003

Method #2: selling your products and services

With this method of monetizing followers on Instagram, you also promote products, but not advertisers, but your own. You can sell anything, for example - goods. The difficult way is to register a company, purchase production equipment, rent premises, organize storage and marketing of finished products. A simple way is contract manufacturing: you order a batch of goods at the factory and stick your logo on the package. nine0091

An example of selling goods: Oksana Samoilova is promoting her own brand of cosmetics Sammy Beauty

You can also sell your services — this is how fitness trainers, coaches, tarot readers, consultants, lawyers and many other people develop a personal brand on Instagram. Another option for monetizing Instagram traffic is selling information products: webinars, marathons or online courses. In this case, you teach the audience what you know and can do yourself: write lyrics, dance, work in Photoshop, or something else. nine0091

Instagram promotes a make-up course: teaches subscribers how to properly paint

Profit from this monetization scheme will depend on the cost of products, the cost of goods for the buyer and the number of sales. Someone sells a set of face masks for 1,700 ₽ and invests in production, while someone records the course without cost by voice messages in Telegram and gets the maximum net profit. For example, Elena Blinovskaya's Marathon of Desires course was bought by more than 200,000 people (according to the information in the profile header). With the cost of the first step of 4,500 ₽, this is already 900 million ₽ in revenue.

To earn that much, you need to at least gain more than 5 million subscribers, as Elena did

What to choose and what product to sell is up to you. Think about what you would be interested in doing: hosting online webinars, making merchandise (clothing with your unique print), or getting into the production of cosmetics, phone cases or accessories.

Sometimes bloggers do not use this method of monetization because they are ashamed to sell or they are not confident in their abilities. In fact, it’s not so scary - watch the master class on monetization on Instagram, which analyzes the sales strategy, audience psychology, and the mechanics of creating in-demand products. nine0091

Method #3: Sell paid access to content in close friends

One of the best ways to monetize for expert blogs or commercial accounts, benefits: make closed sales in close friends and sell access to these sales to the most loyal customers. The online store receives additional revenue from closed access sales, and the client feels chosen and has the opportunity to purchase items of his favorite brand at a discount. nine0003

expert blogs can create special content available only to close friends, the benefits are obvious: customers get content without leaving instagram, and an expert does not need to create a website for their products and promote it.

Method number 4: affiliate programs

The amount of earnings will depend on how many subscribers go to the advertiser's website and perform the target action there. The more sales you make, the more you can earn. For example, if an advertiser pays 500 ₽ for each sale, with 100 orders from your audience you will earn 50,000 ₽. To start earning on affiliate programs, find offers that have products that suit your target audience. This can be done in CPA networks: sites that collect offers from different advertisers. For example, Admitad has offers from Lamoda, M.Video, Adidas, AliExpress and other major brands. nine0091

Popular online stores usually pay 1.5-10% of the amount of each order

The only caveat is that you will have to place an active link in your profile. Without it, the advertiser will not understand that the sales came from you.

Method No. 5: attracting traffic to another site

Another way to monetize the audience on Instagram is to attract it to sites that pay for content. For example, on:

YouTube - in it, anyone who has gained 10,000 subscribers can connect to the affiliate program; nine0091
Yandex. Zen - everyone can turn on monetization on it, whose articles have been read in total for at least 10,000 minutes in 7 days in a row;
"Pulse Mail.ru" - you can get to the site only by invite (invitation), but it pays after the publication of the first 10 articles.

If you attract part of the audience to another platform, you can monetize it twice: on Instagram, and on YouTube or on Zen.

How much you earn from monetization on another site depends on the niche and audience coverage. For example, on YouTube, for 1000 views of a video on a channel with videos on a game for mobile devices, they can pay a little more than 28 ₽. And to earn at least 50,000 ₽, you will have to get more than 1.7 million views. nine0091

An example of how the price per 1000 views on YouTube changes depending on the audience Sell paid integrations, promote your own products or those of advertisers from affiliate programs. If you use several ways to earn money on different sites, the income can increase by 2-3 times compared to the income from one monetization method only on Instagram. nine0003

To attract part of the audience to another platform, it is enough to place a link to your profile on it in the profile header. And in posts and stories, sometimes remind you that you release content not only on Instagram. To summarize: how to get monetized on Instagram and how much you can earn To do this, send potential advertisers offers of cooperation, leave contacts for communication in the profile header and register on advertising exchanges. nine0120

Sell your products : services or goods - info products or cosmetics, accessories, merchandise or something else.

To do this, master contract manufacturing (order products at factories and glue a logo), create a business or do webinars or online courses with almost no investment.

Promote the products of advertisers as part of affiliate programs - call to buy a specific product or register in the service. To do this, choose an offer in the CPA network or find an affiliate program on the website of a brand. nine0091

Attract traffic to other sites and monetize it there: ask to subscribe to YouTube and the channel in Yandex.Zen and connect to affiliate programs there. To do this, start a channel on another site and promote it in your Instagram profile.

Income from all monetization methods on Instagram depends on the audience: the more people follow you, the more advertisers will be willing to pay for integration and the more sales you can get. Therefore, in order to increase earnings, you need to actively develop your account and, if possible, use several options for generating income - this will be more effective than just trying to organize giveaways or doing nothing at all.