How hashtag works in facebook

Everything You Need to Know About #Hashtags on Facebook

Facebook introduced hashtags nearly a decade ago, but are they still relevant today? Can you get more visibility or reach the right people using hashtags on Facebook?

Here’s everything you need to know.

Facebook #tags were all the craze on Facebook when introduced in 2013. Can you still recall posts that were followed by a long string of somewhat relevant hashtags that followed the message?

Over time, Facebook hashtag usage dwindled and they went nearly out of use. Now, though, Facebook is reviving this useful tool.

In September 2020, Facebook started to recommend hashtags to add to your posts via a drop-down menu similar to how hashtag recommendations work on other channels. In parallel, the platform also began notifying users that using hashtags on Facebook can boost organic reach, and therefore improve Facebook SEO.

Facebook announced that it reemphasized hashtags as a way of bringing conversations about public events, people, and topics to the forefront. The world’s largest social network took into account the amount of buzz people tend to generate around popular television shows, sport games, and breaking events.

“During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night,” Greg Lindley stated, when announcing the new feature in the official blog post.

To date, there has not been a more convenient or organized way to monitor events or discussions on Facebook on a grand scale. But now, the roll out of hashtags should help people participate in public conversations they are interested in.

How do Facebook hashtags work?

The hashtags work on personal profile posts, fan page posts, group posts, event posts, and all comments.

On any Facebook post, you can click on the hashtag to get redirected to its feed. Note that every hashtag on Facebook has its own unique URL.

How to create a hashtag on Facebook

In order to create a hashtag on Facebook, simply start typing the first hashtag that’s relevant to your post. Facebook will recognize the hashtag and recommend related and trending Facebook hashtags to use. Add any of the relevant hashtags Facebook is recommending to the post.

How many hashtags to use on Facebook

Use roughly two to three hashtags on your Facebook post, but test it over time to see what works best for your specific page. Don’t overdo it – you don’t want your post to look like a wall of hashtags; you want to let your copy shine.

How to search hashtags on Facebook

The simplest way is to search for a specific hashtag from your search bar, for example, #NBAFinals or you can type facebook.com/hashtag/example into your browser.

10 #hashtag tips to follow

Marketers are already using hashtags to reach the right audiences on Facebook. You can actually use the Facebook hashtag search itself to find some great tips and ideas under #hashtagtips including:

Try starting a hashtag challenge. This allows Facebook users to instantly create a post with the hashtag you’re using for the challenge, and can generate good engagement for your chosen hashtag.
Each hashtag on Facebook has its own unique URL with a status update box at the top. If you’re running a campaign with a specific hashtag, you can drive traffic to that URL from other sites to spark more conversation. Alternatively, you can use the URL to source user-generated content or even feed it to your website.
Use #hashtags to start a conversation with a group. Every word you make into a hashtag will be grouped into its own status update box!
Think about your industry and target market, and the types of hashtags you use on other social networks. Also, follow the most popular US Facebook pages to learn how they are using hashtags. This research could lead to valuable hashtags outside of just those that you already know or that Facebook suggests to you.
Create and save hashtag groups for future use. Cluster them by product, campaign, or topic so that you can quickly pull them up whenever needed.
Use tags in trending topics related to your industry. Be strategic about the hashtags you use.
Capitalize the #FirstLetterInEachWord of your hashtag to make it more readable and to avoid possible confusion.
Don't overdo your post with hashtags. 2-3 is plenty.
Audit your best posts and add hashtags to them; this may give them additional visibility.
Search what hashtags influencers use and add them to your list. You can easily do this using our influencer platform.

What about hashtag privacy?

You control who sees your posts, including those with hashtags. Facebook marketing expert Mari Smith summed up all the hashtag-related privacy settings as follows:

As with all personal profile features on Facebook, privacy settings prevail.
If you publish a post on your profile to friends only, and the post contains a hashtag, the hashtag will be clickable and open up to display all other posts on Facebook containing that hashtag.
But, ONLY friends can see friends-only posts that show up in hashtag searches.
Public posts – with or without hashtags – are public.
Private (friends-only) posts – with or without hashtags – are just that: private and visible to friends only.
Even when friends include hashtags in comments on your friends-only thread, your post is still private and visible just to your friends.
With hashtags shared in private groups, that clickable hashtag will open to show public posts with that tag (along with any friends’ posts with that tag), but posts from the private group are only available to group members.
Individual comments on threads do not surface in hashtag searches.

The next step to using hashtags effectively

As the famous quote by Peter Drucker goes “If you can’t measure it, you can’t improve it.” If you want to make the best use of Facebook hashtags you have to understand the impact they have on your posts.

Using our platform you can easily see the engagement trends of all your posts making it simple to compare posts with different hashtags. In addition, you can track hashtags on Facebook you use using our listening platform, which even lets you see the sentiment trends behind the conversations they generate.

If you’re serious about your hashtags getting traction, get a personalized demo of our full social media marketing solution.

Editor's Note: This article was originally published on socialbakers.com. Any statistics or statements included in this article were current at the time of original publication.

By: Socialbakers (now Emplifi)

ARTICLE PUBLISHED: MARCH 22, 2021

The Ultimate Guide to Facebook Hashtags

Between brand spankin’ new ad formats and its ever-changing algorithm, Facebook is getting its fair share of buzz right now.

You know what often flies under the radar for marketers on Facebook, though?

Hashtags on Facebook.

Despite introducing hashtags on Facebook in 2015, the site itself has been relatively quiet in regard to how exactly they work and what marketers should do with them in recent years.

In 1967, the Porsche 911 R was built for use in motorsport. Weighing 800 kg, it had a 6-cylinder, naturally-aspirated…

Posted by Porsche on Friday, June 15, 2018

But if you’re wondering if hashtags still have a place on Facebook and whether or not they still work, the answer is a definite “yes.”

Night and day versus the likes of Twitter and Instagram, Facebook hashtags have a unique function and brands need to take special care when using them.

And so if hashtags on Facebook have left you scratching your head, you’re not alone. In this guide, we’re going to break them down for you piece by piece.

I’m Set with Facebook Hashtags, What’s Next?

If you’re already using hashtags on Facebook, you’ll want to ensure they’re being seen at the best times.

And good news – with Sprout’s patented ViralPost technology, you can do just that.

Learn more about how it can help you through a personalized demo or try it out yourself by signing up for a free trial.

Should You Use Hashtags on Facebook?

Let’s start with the elephant in the room.

Should you bother with hashtags on Facebook?

Facebook themselves haven’t updated their own guidelines for hashtags since 2016, which has left marketers to pick up the slack to figure out best practices themselves. Meanwhile, there is no cut and dry answer as to whether or not hashtags significantly increase or decrease engagement.

Given that Facebook’s ideal character limit is relatively low (between 40 and 80 characters), your post captions represent valuable where it pays to be economical with words. As such, there isn’t as much room for hashtags unlike Instagram or Twitter where marketers tend to pack ’em in.

You’ll also notice that brands are fairly split when it comes to using Facebook hashtags. While some brands totally ignore them, other big players add them posts as they see fit.

Happy #Pride from #teamwarby! 💙🌈

Posted by Warby Parker on Sunday, June 24, 2018

Here’s the deal: brands typically don’t post hashtags “just because.” As is the case with any piece of your social media strategy, there are some distinct reasons why hashtags on Facebook make sense.

The Need for Social Listening

Social listening represents one of the biggest social media trends of 2018 for good reason. Social listening can help with your hashtag tracking efforts.

Brands what to know what terms their followers are buzzing about and likewise what topics they’re interested in. If posts surrounding a certain hashtag or campaign perform well, that’s a direct signal to keep that topic in heavy rotation. Although tracking hashtags may seem more straightforward on Twitter or Instagram, keeping an eye on trends on Facebook is also a smart move for brands.

Hashtags Make Your Posts Searchable

Facebook hashtags are a nice touch from a search perspective, allowing you to get more eyes on your brand’s posts. Considering that Facebook handles billions of searches per day, categorizing your content for search just plain makes sense.

Likewise, hashtags can help highlight specific campaigns or posts your followers might be interested in.

For example, Ipsy‘s #CrashTestBeauties campaign is a shining example of Facebook hashtags in action. The brand tacks the tag on to each of their beauty testing videos for particular products.

We Tried a Microblading Brow Marker Pen | Crash Test Beauties

A microblade brow marker exists and it's temporary, AND pain-free! || #ipsy #CrashTestBeauties

Posted by IPSY on Tuesday, June 26, 2018

And if you were totally new to the campaign or series, clicking the hashtag leads you directly to previous videos in the same series so you can check out more.

Hashtags Make Your Posts More Interactive

While comparing Facebook to Instagram might be apples and oranges, posts on the latter with hashtags receive 12.6% more engagement than those without them.

In addition to following a link or providing a specific call to action, hashtags give followers an extra incentive to interact with your posts in some way, shape or form. Again, scoring those hashtag clicks could clue you on the sorts of content people actually want to read in the future.

How Do Hashtags on Facebook Work?

Great question!

Compared to Twitter, Facebook uses a fairly similar algorithm for distinct URL tracking with hashtags. But Facebook uses hashtags to group or categorize conversations between people.

Simply search for the hashtag in the Facebook search bar with the “#” symbol. However, this doesn’t work perfectly all the time for quick searches. In this example, we searched “#worldcup,” which brought up some recent relevant posts with a lot of engagement.

Meanwhile, the Facebook.com/Hashtag/worldcup search method brings a more precise page results that shows recent mentions from friends and other highly-shared content. Now we can see all the relevant posts surrounding “#worldcup” on Facebook.

While Twitter might show you every recent Tweet with the hashtag, Facebook can bring up different information. This puts all the more emphasis on using hashtags correctly on Facebook because it’s not quite like the wild west of Twitter.

The Best Practices for Hashtags on Facebook

If you’re looking to experiment with hashtags on Facebook, it pays to understand the platform’s best practices.

How many hashtags are optimal? What are some examples of popular hashtags on Facebook?

Great question! Let’s take a moment to dive into the specifics of effective tagging.

Branded and Popular Hashtags

Much like Twitter or Instagram, marketers use both branded (#SproutSocial) and popular social community (#MotivationMonday) tags to tack on their posts.

Single tags such as the example noted above are safe bets as they don’t distract from your post and likewise allow you to pop up via search.

What about brands, though?

Well, if you’re trying to creating a hashtag or push a hashtag that your audience will come to associate with your content, it’s important to be consistent.

As such, Orlando City Soccer Club promotes #VamosOrlando is just about every piece of content they post. Such a tag is simple, clean and easy to remember.

July 7th is going to be one incredible day of soccer. #VamosOrlando Details | https://orlan.do/2JLSAw9

Posted by Orlando City Soccer Club on Tuesday, June 26, 2018

Newsjacking and Topical Content

From sporting events such as the World Cup to #NationalDonutDay, hashtags are totally fair game for topical content.

As long as you’re posting tasteful and relevant content related to an event, you may very well score some extra attention to your post by tacking on a tag. For example, this #NationalSelfieDay post from Power Rangers was one of the top results for the tag, oddly enough.

Work it, Ranger Nation! #NationalSelfieDay

Posted by Power Rangers on Thursday, June 21, 2018

Creativity and Humor Count, Too

Given that hashtags on Facebook are used sparingly for some brands, it’s not uncommon to see them used satirical or as a bit of a joke.

For example, brands like Redbubble randomly tack on nonsensical and humorous tags to their posts from time to time.

#UNHhhh 👑 Check out the sticky and sweet typography design by @hoare.c at https://rdbl.co/2Jwf2x2 🍯

Posted by Redbubble on Wednesday, June 27, 2018

Got a humorous hashtag in mind? If it’s in line with your brand, go for it.

This one goes out to all the cat moms and dads out there. 😻 Check out the meowgical Tote Bag at https://rdbl.co/2xMIwkS Cute kitty not included. 🐾 #caturday

Posted by Redbubble on Saturday, June 23, 2018

Take a ‘Less is More’ Approach (Hint: #Don’t #Do #This)

If you take a look at the majority of the posts highlighted here, you’ll notice that most of them only use a single hashtag.

That’s no accident!

Based on research on how to use hashtags, maximum engagement occurs on Facebook when only one tag is present.

This is a far cry from Instagram where you might see someone slap dozens of tags on their posts.

When in doubt, think “less is more.” It’s much better to use one well-placed tag versus spamming your followers with a flurry of them. You’ll rarely see more than one or two hashtags used by big brands, if you do they’re usually nestled within the post rather than hanging on their own at the end of it.

Be Mindful With Facebook Hashtags When Scheduling & Reposting Content

On a related note, it’s always a good idea to switch up your hashtag strategy based on the best platforms of whatever network you’re posting to.

This means taking special care when you’re scheduling your content.

For example, let’s look at how Adobe takes a piece of content and tailors it for multiple networks. Here’s a recent post from their Instagram page:

View this post on Instagram

A post shared by Adobe (@adobe)

In the comment section, Adobe adds a number of additional tags such as #diversity and #graphic dozen among a dozen others. And hey, that’s perfectly cool for Instagram.

Yet check out the same post on Facebook and note the two tags by themselves:

#CannesLions may have ended last week, but the conversation on #DiverseVoices keeps going. Take a look at what the…

Posted by Adobe on Monday, June 25, 2018

The takeaway here? Stick the best practices of your platform.

And while double-dipping your content totally makes sense, so does tailoring your captions accordingly. That’s why tools such as Sprout’s social scheduling are so valuable as you can fine-tune your posts ahead of time and make sure you’re getting your hashtags straight.

The Importance of Hashtag Analytics

And to wrap all of this up, think about hashtags as a whole when it comes to your social strategy.

Hashtags should cross among platforms so you can better track the overall social media engagement on each word or phrase you use. Your ultimate goal should be to become more searchable on Facebook and hashtags can help you get there.

You can even use tools such as Hashtagify. me, which finds relevant or trending hashtags based on your search. This makes it easier to plan your hashtags strategically, whether you plan to use them on Facebook, Twitter, Instagram or all three.

But doing all of this takes planning. Like any social media campaign, you want to have an end goal with your research. With the help of Sprout Social, you not only have a pulse on your Facebook interactions and impressions, but detailed analytics to back up your Facebook decisions.

Our powerful Facebook analytics tools allow you to identify your best content, whether it’s videos, images or Facebook hashtags. Detailed reports give you post-level insights on your engaged users by comments, shares and reach. The fully integrated platform is a must for social businesses and to help brands manage one or several Facebook Pages all within the same Smart Inbox.

How Are You Using Hashtags on Facebook?

Although not the be-all, end-all of your Facebook presence, hashtags still have their time and place on the platform.

In a day and age where competition to get noticed is so fierce, any data point or opportunity to interact with your follower is a plus, right? Make the most of your hashtag performance and the rest of your data with our free social media data toolkit.

4 Ways to Use Facebook* Hashtags for Marketing Purposes

One of the problems with social media feeds is that they can't be organized in any way. Travel posts are mixed with event promotions, diluted with posts about the challenges of working remotely and pictures of cats. One of the ways to somehow organize the broadcast in your channel is hashtags. Of course, they won’t put things in order in the feed, but it will be easier to find some posts. We understand what is and why hashtags are needed.

What are Facebook hashtags*

A # (pound sign) before a word or phrase turns that word into a hashtag. The hashtag is used to quickly find thematic posts. Adding the # symbol turns the word into a link. By clicking on the link, you can see public (accessible to you) posts on Facebook * containing this hashtag.

Invented on Twitter in 2007, the hashtag has become a convenient way to organize information on social media. Hashtags can be used to categorize posts, for marketing activities, or just to convey a mood (#tired or #delighted). nine0003

It is important to distinguish between tags and hashtags. The tag begins with the @ symbol and identifies a specific Facebook account*. The hashtag starts with # and can mean anything. For example, @pepsi is the account of the manufacturer of a famous drink, and #pepsi is a hashtag that anyone can use to tag any post.

Even big brands make mistakes. Or do they not want to mark other brands?

What are the hashtags

Hashtags can be divided into commonly used and marketing. Everyone uses the first ones, marketing ones are created by companies to promote the brand, advertise goods, events, etc.

The surprise is that the use of hashtags is not regulated or restricted in any way. For example, tags of well-known companies such as #mts, #tinkoff or #aeroflot can appear in personal posts, most often of a negative nature. Therefore, one of the concerns of the brand is to monitor the use of brand hashtags and respond to posts if necessary.

Depending on the purpose, hashtags can be divided into several groups:

Brand : #aviasales, #mts, #alfabank, #promopult. nine0028
Subject , industry, niche: #furniture, #design, #kitchen, #travel.
Place (city, country, hotel): #pragueexcursions, #kings_and_cabbage_paris, #sochi, #montenegro2020.
Activity , campaign, event: #competition, #cybermarketing2019, #flashmob, #seoparty.
Category : #Sunday reading, #rules of the group, #poll, #beautiful body.
Free form : #mood, #talk, #spring, #what to read. nine0028

Sunday Reading

Here a hashtag is used to tag an ad post

Here is how you can use hashtags on Facebook* for marketing purposes:

1. Expand your reach

topic. To do this, you need to use common thematic hashtags that are not tied to your brand. Obviously, different people can use such tags and then search for them. Hashtags in your post will allow you to get into the feed of those who do not know anything about you. nine0003

Track new followers on Facebook* Insights by looking at the impact of hashtags on your posts.

2. Spreading the word about the brand

If you're going to promote a new product or idea, it's a good idea to have a dedicated hashtag on your Facebook* page. By including it in every post about this new product, you distribute the information in a user-friendly way - now it's easy to share with friends only what is related to this product or idea. nine0003

Think carefully about what might interest users enough to make them want to share it with each other. If your posts are too promotional, if they do not contain any valuable information, it is unlikely that people will repost them.

Pay attention - a small travel agency maintains several useful headings and additionally duplicates hashtags on pictures.

3. Integration with multiple social networks

If you have already used hashtags on Twitter, Instagram*, LinkedIn or Pinterest, you can easily get used to using them on Facebook*. And the ability to publish the same content on several sites at once saves a lot of time. nine0003

While it's not recommended to do this with every post on Facebook*, it's okay to post the same post on multiple social networks from time to time.

If you run channels on different social networks, try to keep the same hashtags everywhere. Especially carefully you need to place hashtags in advertising posts.

4. Promoting events, contests and other activities

In your posts, you can use a special hashtag to highlight and promote an event. nine0003

You can use a special hashtag to promote events. Invite participants to post from the event with your hashtags on any social network where you are present.

Post on Facebook*

Post with the same hashtag on Instagram*

Hashtags are useful for organizing contests. The #competition hashtag will come in handy to expand the reach of your post, and a special contest hashtag will be used to control the entries.

But remember, you can't get people to enter your contest on Facebook just by clicking on a hashtag, as you can on Pinterest, Instagram* and Twitter. On the other hand, the rules for running contests on Facebook allow you to use hashtags in posts to help users find a particular contest on different sites. nine0003

The hashtag for the contest was announced in the mailing list, announced from the stage, posts about the contest appeared on all social networks discounts - you can also include them in your posts. Don't go overboard and stuff dozens of irrelevant hashtags into your post - posts like this don't look very pretty and may alienate some of your readers - but a few relevant hashtags will do the trick. nine0003

Things to know when using hashtags on Facebook*

Privacy settings remain in effect

If you use FB hashtags on your personal profile, they are subject to your profile's general privacy settings. That is, the mere fact of using a hashtag does not make the post public, and if you add a hashtag to a post that is visible only to a few of your friends, only they will see this post.

The hashtag is written in one word

If, say, you decide to take #Facebook* Marketing as a hashtag, you need to write it all together: #FacebookMarketing, #Facebook_Marketing or #facebookmarketing (see next paragraph). You can use an underscore as a space — the space between words will be preserved, and Facebook* will recognize the entire phrase as one word. Remember #kings_and_cabbages_paris? nine0003

Letters are not case sensitive

You can use both uppercase and lowercase letters in the hashtag - this does not affect the search results. So #FacebookMarketing and #facebookmarketing are the same hashtag. But capital letters are handy if you want to separate the words in a hashtag.

You can use any hashtags

There is no such thing as a "hashtag registration" or a "database of approved hashtags" - you can use any hashtags depending on your goals. You can promote your own hashtag if you want, just keep it short and easy to understand and use. And actively use it. nine0003

Hashtags that are too complex or difficult to read will not attract many users. When using abbreviations, you need to make sure that the abbreviation is clear - a hashtag like #IKPMTTTRWD doesn't make any sense to most people.

Analyze the hashtag before using it

Recently, there have been several unfortunate cases where companies have used hashtags that were used for other purposes that have nothing to do with this company. Check social networks where hashtags are used (Pinterest, Twitter, Instagram* and Google+) to see if other people are already using your hashtag. To avoid such coincidences, try not to use simple words. For example, the hashtag #contest is too popular to be relevant to just one contest. nine0003

It's easy to find hashtags on Facebook*

Finding hashtags or bookmarking results is easy - just enter the URL www.facebook.com/hashtag/ and your keyword at the end.

For example, https://www.facebook.com/hashtag/Marketing shows posts that include the hashtag #marketing or #Marketing (or spelling in any other case).

You can also enter a hashtag with # in the search bar. Or click on the hashtag in any post where it is. Pay attention to the search results settings at the top and to the left of the results. nine0003

This is how you can search for posts with a hashtag within a group

You can put as many hashtags as you like in one post

You can put 10 or 20 tags. But why so many? It is unlikely that your post will cover such a wide range of topics, and it looks like spam. 2-3 hashtags is enough. If the hashtag is a category in your channel, then it should be one.

In general, hashtags are one way of organizing information on Facebook*. Their ease of use and efficiency largely depend on Facebook* algorithms, which are constantly changing. nine0003

*Instagram and Facebook are banned in Russia. On March 21, 2022, Meta was recognized as an extremist organization in Russia.

how much and how to bet, whether it is necessary for promotion

Now rarely anyone has no idea what a hashtag is. Short tags are found in publications, news, photos and videos. Some users use them as following fashion trends, absolutely not delving into the meaning.

In this article, we will analyze how hashtags work on Facebook, how they are used and chosen. nineOl000 Facebook was in no hurry to introduce tags into the social network. If other platforms used them already in 2010, then they appeared on the FB website only in 2013. The principle of their use is not complicated and is similar in all networks. nine0003

Facebook hashtag basic info:

is a small tag that describes the topic of the post;

consists of the # sign and several phrases;

no other characters or spaces are required after the # sign. If there are several words, then they are written together. For example: #have a great day. Letters and numbers are allowed;
case is absolutely not important. For example, #sunseabeach and #sunSeaBeach are one and the same; nine0028
insert # automatically creates an active link. By clicking on it, you can view all posts on the same topic;
Facebook does not limit the number of hashtags in any way, but you should not overdo it with them either. The optimal amount is 2-5;
Users can add popular hashtags or create their own.

The hashtag's birthday has been celebrated on August 23 since 2007.

Twitter user Chris Messina suggested adding a # to your posts. This is convenient, it is available on all phones, even push-buttons. The management of the social network was skeptical about the proposal, but this idea was a significant success. nine0003

Search

You can find the desired hashtag in the search bar.

How to include them in the publication and use them correctly

Before putting hashtags on Facebook, you need to create a publication that they will supplement:

Click on the entry "What's new with you?" and enter the message text.
Add selected hashtags.
When posting a photo or video, enter a hashtag instead of text.
Check who can view the post (everyone or only friends). nine0028
Click on the "Publish" button.

Tagging posts that no one has the right to view is pointless. Even without hashtags, the post can be viewed by the people you choose in your privacy settings.

Describe the group

Few people know about another feature of Facebook - the group tagging option.

In simple terms, the group administrator puts tags on posts where people can find an interesting community for themselves. It is worth taking advantage of such an opportunity as adding a hashtag to the group. It does not take much time, but gives excellent results. nine0003

Action sequence:

Open a group.
Click on the "More" button under the cover.
Select "Edit settings".
Go to the "Tags" item and enter a suitable phrase there. For example: a group of needlewomen, needlework without borders, the basics of needlework.
The # sign is optional. It is enough to start typing a word, and the system will open a list of available options.
Limit on the number of tags - no more than 5.
Scroll down the page and click the Save button. nine0028

It's worth trying to tag your community to see the possibilities of hashtags. This will certainly have a positive effect on the statistics.

How to choose a hashtag

Adding a tag is very easy. This is their role - to simplify and systematize the search. But before that, you should choose them correctly.

It’s worth starting with the account type:

for a personal profile, it’s enough to add a hashtag that makes sense or come up with a new one. This will make it easier for your friends to find news; nine0028
for commercial accounts, you need to carefully select hashtags to increase audience reach.

There are several tricks to make tags as useful as possible:

Fully consistent with the subject of publication . No need to thoughtlessly add a lot of hashtags. Users will regard this as spam and are unlikely to respond positively.
Statistics . After adding hashtags, you should carefully monitor the page statistics and analyze the information - how the selected phrases and the number of tags affect the reach and engagement of the audience. nine0028
Brand . To promote a brand using a hashtag, it is worth inserting it into advertising publications, posts on other social networks, printing on business cards and booklets. It is important that it be unique and memorable.
Interest . When promoting a brand, it is worth creating really interesting content. Then subscribers will repost your posts to their friends and spread your hashtag.
Reputation . When choosing keywords, you need to make sure that they are not used in inappropriate materials of a compromising nature. When searching for a tag, users may see your posts next to other posts that have similar tags. In simple words, you need to carefully check the hashtags before adding them to the post. nine0028
Events . When promoting your contests, use the hashtags #contest or #contest. By clicking on the link, readers will not automatically become members, but will be able to read all the information of interest about them.
Discounts . To inform users about discounts, you should add #sale, #liquidation tags. This gives an excellent result during seasonal sales.

Trends and most popular hashtags

The uniqueness of the tag is important only when identifying a single brand. In other cases, it is worth choosing words that are popular with the audience. This technique will allow you to get into the search results, get new readers and, maybe, create viral content. nine0003

Popular hashtags are usually very short and only a few words long.
The fashion for hashtags is constantly changing. If today there is a new flash mob in the top, then tomorrow the attention of the audience will switch to something else. It is important to always stay up to date.
The content of the publication must match the given hashtag.
There are tags that will never become obsolete. For example, #love, #holiday, #new year, #family. It will not be superfluous to duplicate them in English. nine0028
When using popular queries as common phrases or commonly used words, add a tag that will make your business stand out. Then the post will stand out among hundreds of similar materials.

If you can't find the right tag, you should use the online catalogs. There are no special platforms on Facebook for this, but it is not forbidden to borrow trends from other resources:

Tophashtag is a catalog for Instagram that allows you to select frequently used tags, analogues and related words.
Learn more